Fall festival kicks off holidays The 22nd annual Fall Festival, a bazaar for holiday shoppers and weekend fun-seekers, returns to downtown Encinitas from 9 a.m. to 4 p.m. Nov. 18, closing Coast Highway 101 from D Street to J Street starting at 6 a.m. The festival will feature arts, crafts, gifts, food and live music at three venues, Lumberyard Courtyard Stage, Pacific Station Stage and Community Stage. Music will be provided by Semisi & FulaBula,The Red Fox Tails, and Creede Johnson. Lincoln Motors North America will have its new 2013 models available to test drive at J Street. Parking will be available at Moonlight Beach, City Hall and North County Transit District Coaster Station lots at D Street, E Street and Vulcan Avenue. For more information including full entertainment lineup, visit encinitas101.com.
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great opportunities to gain real world experiences in marketing. She added that Haghighi has been helpful in guiding her and fellow students through the process of event planning and writing press releases. Haghighi said the timing of the food drive is perfect and the idea complements the company culture of giving back to the community. The winery has already developed a community partnership with North County Solutions for Change. Food and money collected at the Thanksgiving food drive will be donated to the nonprofit. California Fruit Wine has
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we are not knocking out our own merchants,” said Association Vice President Anne Feighner. Association Manager Pete Smith said nothing about the market is set in stone. “Let’s see. If it works, that’s fine. If it doesn’t, we can roll it up,” Christ said. The idea of a farmers market was initially proposed by the Garden Club and several merchants as a way of bringing more business to the Village. “As one part of the larger
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roast, I am a bit closer to understanding the functionover-form club. Left to my own instincts, however, I am destined to remain the “starving artist” whereas my husband might have been the guy who decided to market pomegranate juice and it’s anti-oxidant qualities a few years ago.
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RANCHO SANTA FE NEWS
NOV. 16, 2012
Local schools walk and roll to victory Flora Vista Elementary School was the grand-prize winner in the week-long Walk, Ride and Roll to School Challenge in October. The school will receive $1,000 for school supplies and Ocean Knoll Elementary School, the second place winner, will receive $750 for supplies. The purpose of the event was to raise awareness of the health and environmental benefits of walking and biking to school, while also highlighting the importance of pedestrian and bicycle safety. Throughout the region, 29 schools representing 19,260 students participated. To win the challenge, parents logged their children’s alternative commute trips in TripTracker on the SANDAG iCommute web site. Overall, participants logged a total of 7,356 miles. If students were to maintain this level of activity for the entire school year, it would be the equivalent of traveling almost 11 times around
been in business for three years. Haghighi said one-fifth of the business effort is wine making. The majority of work involves business operations and marketing. He added that marketing interns have been beneficial in running the business. “It gives them insight into owning a business,” Haghighi said. “We are helping educate and train them and they are giving valuable input as a workforce in a small startup business.” The Thanksgiving food CROWDFUNDING drive will be held from 4 to 8 CONTINUED FROM B1 p.m. Nov. 17 at 1040 La Mirada Court. Wine Club been launched in the U.S., members are invited to arrive 32,000 of which were successfully funded. Projects at 3 p.m. that met or exceeded funding goals have raised nearly marketing effort, earlier this $350 million. In San Diego year the (Association) board County 238 projects were initiated a series of meetings successfully funded, bringwith interested village mer- ing in more than $2.5 milaccording to chants and property owners,” lion, Holler said. “Through those Kickstarter’s stats. According to Justin meetings, several of the merchants identified a local farm- Kazmark, a spokesman for ers market as a way of brining Kickstarter, the most comadditional business to the vil- mon contribution for projects is $25. lage.” Some have suggested Holler said although the attendance at the meetings crowdfunding websites like has waned, the Garden Club Kickstarter could supplant has remained the champion publishing houses, film studios, venture capitalists, of the farmers market. “All costs associated private funding and governwith establishing a farmers ment grants. Kazmark, howmarket would be borne by the ever, sees Kickstarter’s role Garden Club or other interested sponsors,” Holler said. That guy is now sitting on the beach in Kokomo, sipping a pomegranate Mojito, giving not one thought to fall centerpieces. Mr. DeMille. My centerpiece is ready for its closeup. Jean Gillette is a freelance writer getting back to nature in her own way. Contact her at jgillette@coastnewsgroup.com.
the world. Their parents would save 11,795 gallons of fuel and cut carbon emissions by 237,797 pounds — the amount offset in a year by 23 acres of pine forests. As in the past, this year’s Walk, Ride, and Roll to School Challenge coincided with International Walk to School Day, which fell on Oct. 3. On that day, more than 5,000 students regionwide traveled on foot, carpooled or used public transit to get to school, logging 3,013 miles in alternative commute trips. The SANDAG iCommute program sponsors the Walk, Ride, and Roll to school Challenge each year. iCommute administers SchoolPool, which helps parents connect with each other to organize carpools, as well as groups for walking and biking to school. Key partners for this annual iCommute campaign included the San Diego County Bicycle Coalition, San Diego Zoo, Suki Day Spa and SuperShuttle. as being one that, “complements the current ecosystem for arts funding, not replaces it.” And there is a major distinction between venture capitalists and those who back projects on Kickstarter, he said. Profit and shares motivate venture capitalists, while Kickstarter supporters are “mainly interested in seeing the project come into existence.” “These are the people who will be the first to try your product or will be at the opening night of your film,” Kazmark said. “It’s not investment or donation; it’s the intersection of commerce and patronage,” he added. Preston Caffrey, an entrepreneur, said he’s been surprised by the
GROUND ART Clockwise from left, Torrey Pines High School freshman Francisca Vasconcelos, junior Carol Chang, junior Madeline Ho and junior Lisa Shingo are among members of the Torrey Pines Art Club and National Art Honor Society participating in “Gesso Italiano” Chalk Street Painting Festival in Little Italy. Courtesy photo
amount of aid he’s been given by people he’s not acquainted with. Caffrey launched his Kickstarter late last week and has until Dec. 7 to bring in $35,000 for a line of coffee-inspired teas he’d like to launch. He’s off to a strong start; 75 backers have provided $4,300. “Friends and family
have contributed, most are people I’ve never met,” Caffrey said. “People go on the Kickstarter website just looking for people to donate to.” The support has made him into a crowdfunding convert. “This wouldn’t be possible without Kickstarter,” Caffrey said.
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