Here’s How You Can Choose the Right Promotional Product and Increase Sales

Here’s How You Can Choose the Right Promotional Product and Increase Sales

The need for promotional products cannot be over-emphasized.

Although, as most people say, it is the oldest form of advertising, yet American businesses spend around $20 billion a year giving away stuff with logos. We, humans, are hard-wired to respond if we get something, which is pretty good evidence as well to the fact that these products actually work.

The Disabled American Veterans, a reputed non-profit group, is a strong example in this case. When a mailing is sent by the group for contributions, they get an 18% response rate and when the same letter is sent with personalized address labels, the response rates shoot up to 35%. The address labels cost around 8 cents only, which means that they get twice the return for the cost of an address label.

But choosing the right type of advertising product can become a daunting task. So how do brands decide and take the right decision?

This article intends to shed some light on the same. Here’s our 4-step guide:

1. Define Your Objectives and Budget The very first step to accomplish any goal is through sound planning.

You need to figure out the exact objective first. For instance, the objective could be to increase sales by 25 per cent. Determining the objective will not only help you in reaching your milestone but will also assist in tracking your success later on. Now that you have defined your objective clearly, you can focus on determining the budget.

2. Intent Matters Obviously, you want more sales through your advertising products.

But ask yourself whether what you’re giving or offering is of genuine use for your target audience. Would they see that product often in their daily routine? Would they actually use it in their home or office?

Is your product on the top of their minds so that your brand name is never forgotten? All of these questions need to be addressed. Halfhearted giveaways only work for so long.

3. Personalization Personalization of the product can be a key factor in driving more sales. Even though we are very fond of our company logos, try having the customer’s name on the product, or better, something they are passionate about. This will turn your regular advertising product into something meaningful for the customer and hence there’s a better chance of them retaining that product for a longer period of time.

4. Focus on Longevity Avoid items that could be quickly used and tossed in the bin the same day. Your product should have a decent shelf life. This will ensure that your brand name gets better recognition.

Where to Source Customized Advertising Products?

If you are looking for attractive gift items and promotional products in Australia for your brand, turn to the experts at Coastal Direct.

Their large and exciting range of promotional merchandise & promotional gift items online are easily navigated and browsed at your leisure. They also offer Australia Wide express freight at affordable prices to get your personalized merchandise to you safely and on time for your events, conferences and trade shows.Â