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contents 04 letter from the editor

lavish language—a new edition

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06 coast 2 coast

the men behind the mixtapes

08 kurupt

the west coast legend is back

10 hot rod

the signing of a new g-unit member

11 13 ways to step up your grind

having problems with your grind? check out these sure-fire ways to step it up

12 sha stimuli

follow the leader

13 mysonne

08 17

an interview with a feature artist

14 tone trump

blood, sweat and a star

16 the green room

an interview with prince j

17 independent hustlers

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independent cats trying to catch a break—check ‘em out!

21 mixtape reviews

archie eversole, b.o.b., illaj and more

24 album reviews

fabolous, tone trump, twista and more

27 outro

lil fats sends us out with some words of wisdom

staff

founder/editor in chief: lil fats executive editor: lavish language art director: diego images cover: mef designs www.coast2coastmixtapes.com | 3


I

linked up with Coast 2 Coast in February of 2009. I began as an intern with ambitions to write, but with no platform in which to do so. The magazine had been on hiatus since March of 2008, but I decided to continue on regardless. I went to shows for the Hi Rollerz artists, and appeared as a model in a music video for one of them, T Soprano. Nick Hiersche originally gave me the idea to begin working as a freelance writer working with artists to set up bios, press releases and media kits. In May of 2009 I became editor and here we are now in August with a new magazine. I wanted the magazine to bring back an artistic approach that is often lacking in the hip hop industry these days. I worked to highlight individuals with ambition, broad vision, the capacity to inspire, and with a grind that other cats can learn from.

Had I known at the time what I was getting myself into, I’m not sure I would have agreed to do it. Naivety can be a blessing in that way; if you remain oblivious to the amount of work you’re about to put in it makes it easier to do it. The same can be said by anyone who plans to build a name for themselves through some sort of creative endeavor, or anything oriented towards the entertainment industry. It is a common desire for people to be recognized and known for their art, thoughts, and expression. It makes it a competitive industry to break into. You have to corner the market by taking out the competition, be willing to endure the frustrating parts of it knowing that it will lead you to a higher level, pray that you get some sort of lucky opportunity handed to you that will speed up the process, and look at these beginning stages of your career with some level of appreciation. One day you will reminisce on these beginning stages with nostalgia. The whole Coast 2 Coast empire was built with an idea, a $500 investment, one computer and a lot of consistency. In just two and a half years, they have become the biggest mixtape series in the entire world. The DJ Coalition is not far behind, I have no doubt that it will grow to be recognized on a global scale as well. If I can stress nothing else to those with an entrepreneurial mind-set from my experience working with this magazine and the team at Coast 2 Coast it is that success is tangible and within the reach of anybody who asks to receive it. Anything that is avidly pursued can become a viable possibility and an eventual reality. You can drive from coast to coast in the dark with your headlights on only seeing the next 200 feet and can take the same approach in your career. You don’t need to see exactly how you’ll get there as long as you have a clear view of where you’d like to go. Belief is stronger than doubt, and faith outlives statistics. Let nothing come between yourself and your goals. Ms. Lavish Language

lavishlanguage@gmail.com www.LavishLanguage.com www.twitter.com/LavishLanguage www.myspace.com/LavishLanguage (writing page) www.myspace.com/ohyouprettything (personal page)

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We have all become very familiar with the Coast 2 Coast Mixtape series, the DJ Coalition, the artist promotions, the record deals, and everything else that has resulted since the company came to life in 2007. But how do the technicalities of the operation actually get done? Who is responsible for the work put in for the independent artists? Who are the men behind the mixtapes? I caught up with the guys in their Portland, Oregon office to bring you the back story of this visionary trio. Lavish Language: So how exactly was Coast 2 Coast born? Lil Fats: I started it in 2007 basically as a way to get my music out there, and the music for my label Hi Rollerz because people weren’t really noticing it. We wanted to get bigger than just being local. So we mixed our songs on with this first Coast 2 Coast mixtape with Jay-Z songs, 50 Cent songs, and stuff like that. It was a way to get recognized. I realized that a lot of people needed that so I let indie artists on, and got hosts involved. It became a revenue model.” Lavish: So, Nick, how did you get involved with this after you got out of college? Nick: Well first off, Fats is my little brother. I helped him start Hi Rollerz, basically took care of the legal stuff and paper work. Then I went to college and left it to him. He wasn’t really into the online thing as far as social networks, so I did that. He started doing Coast 2 Coast as a side project. We didn’t really see a business model coming out of it, but he was getting a good response. What exploded it was the ability to use Myspace to access artists. Since I graduated I’ve been pretty much working at it full time. He controls the music part of it and I control the business aspects, the money, and paper work.

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Lavish: So, when did Fillet jump on board? Fillet: I met Fats and Nick when I was working at a radio station out here called Jammin’ 95.5. Fats was one of my clients. I had gotten let go because the economy is whack and crazy as hell, but I kept a meeting scheduled with Fats. Before discussing anything I let them know what happened. Like 30 seconds later he and Nick offered me a job, and here I am today. I took the job because this is something I believe in. It’s right up my alley as far as marketing and promotions. I felt it was a great fit for us to work together. Lavish: Where would you all like to see Coast 2 Coast go as a company in the future?”

Young Fillet with Coast 2 Coast artist Illaj.

Fats: I’d like to see it go as far as it can. Mixtapes have a certain level people think they can go based on legalities and I think we’ve broken through that barrier. The future of Coast 2 Coast is the DJ Coalition. I’d like to see it grow to be the whole mixtape game, period. We’re not just going to be doing mixtapes ourselves, but we’ll be doing mixtapes with everyone in the game and have them under our umbrella and our brand. We want to make a movement, a whole coalition, more than just a mixtape series. Nick: I want to see it take off into an advertising model on a corporate level where companies can advertise on our mixtapes and our DJ’s mixtapes and reach millions of consumers. In the advertising world the disruptive ad is out, there’s no future in traditional advertising mediums. Content needs to be integrated. We’re essentially to do that within the mixtape and the music. We give them presence on thousands of websites and integrate their message into the content of websites and blogs. Coming from business school that’s the big dilemma in marketing, how to break through the clutter. It’s a unique opportunity for an advertiser to get messages to their target market. Fillet: To touch on what Nick’s saying, companies on a corporate level have to become savvy about their advertising, especially if their demographic is 18 to 34 year olds. That’s the driving force of the buying market. We want to be an option for corporations to be integrated in all aspects of Coast 2 Coast. You’re able to be part of a mixtape, a website, an event. We can do surveys and get you raw data so you can come to market and make better decisions about who you’re marketing to, and how much to put in it. People need to realize the power of being integrated with advertisements on the mixtapes, with logo placement and how all of these things matter. Top of mind awareness is key, especially when there are so many different avenues to advertise. That’s what you need in order to reach this 18 to 34 year old demographic which is pretty untouchable otherwise. Lavish: So how have you been so successful? Fats: Really, Coast 2 Coast is a dream team. I’ve been doing Hip Hop since I was 10 years old. I’ve always been entrepreneurial, so when you combine the creative, music, hustler side of me with the business, college graduate, internet savvy stuff that Nick brings, along with the connections and marketing that Fillet has its feels like whatever we do, we’ll be successful. Right now Coast 2 Coast is going to the next level with the DJ Coalition, the Blog Coalition and the magazine coming out again. We’re doing a convention in New York on August 22nd. It’s about to crack off in a new way. We’re one of the only coalitions that provide free graphics for our DJ’s, You can now get a guaranteed spot on a mixtape for $20. There’s not another company that can give a spot on a real mixtape for $20. We’re building up. Nick: We’re not scamming artists, you’re using us as a tool. Everything we make we put back to promote you. It’s going to the DJ, the person who referred you as an affiliate, and to promote the mixtape you’re on. We’re building an empire, not getting rich personally. You can call the office any time and talk to us, we’re here, we’re touchable, we’re not some giant conglomerate. We provide legitimate services, backed by the Better Business Bureau and PayPal verified. It’s about you, not us.

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Kurupt has provided a cornerstone to Dogg Pound Records and the hip hop world for decades. He has the uncanny ability to go from “Where is he now?” to “There he goes again!” Kurupt has been able to not only adjust his style with the demands of the times, but diversify his own repertoire of skills and reach out to dapple in different areas of the entire entertainment industry. We caught up with Kurupt before he began touring for his album Blaqkout with DJ Quik to inquire into his career and personal journey.

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LAVISH LANGUAGE: So what have you been working on now?

happening. It’s all in the representation of the music. I’m loving it all.

KURUPT: DJ Quik and I have an album coming out called The Blaqkout. It’s going to be a new Kurupt experience that’s really going to crack going into 2010. We’re really trying to push this album, release is June 9th. We’re trying to make sure everyone goes out there and gets that because it’s really proper. Me and Quik are actually on the Blaqkout tour right now. We’re going to be hitting all the west coast spots, then out to the east coast and the south, and then we’re going overseas. I’ve also been working on movies, I have a couple that’ll be coming out. The Dogg Pound Movie with Daz is in effect right now. I also have a solo album that’s produced by Terrence Martin that’s due for release in October. I’m also putting together an album with DZ and Messy Marv and getting things together for this deal with Universal. I also just shot a couple videos and got off tour with Snoop, I’ve been on tour with him for the past 2 or 3 months. And I’m working on putting together a new Dogg Pound album with Daz.

LAVISH: What would you say to an artist that’s trying to break into the industry? Any advice?

LAVISH: Wow, you’ve been busy! So you’ve been in the game now for at least upwards of 10 or 15 years. How have you been able to adapt your style to stay current with the times? KURUPT: It’s hard to stay current because it changes every day. Basically I’ve just been doing me. I’ve finally gotten to a point in my life where I’m really loving what’s going on in myself instead of living for everybody else. I’ve been concentrating on making my family and myself happy. I took time out of the game to raise my children and be the father that I’m supposed to be. Now I’m trying to break back in and I’m concentrating on being relevant to what’s happening, and making it so that the records I release to people are the best I’m capable of. LAVISH: Are there artists out today who influence your music the same way Dogg Pound did? Who do you take inspiration from? KURUPT: Every single cat that’s in the game gives me some kind of inspiration. My kids always keep me up on what’s new. I’m happy with pretty much all the music I’m hearing, from Soulja Boy up to the top dogs of the building like Wayne and all of them. Everyone is so inspired by different things and there’s so much music being released right now that’s loved by the kids and the streets both. I’m loving where hip hop is. Every time I go down the street all I hear is hip hop, in the white community, black community, Latin community, even out to Armenian communities. All communities are banging hip hop. It can’t be too low for that to be

KURUPT: I was sitting with DJ Quik the other day talking about how the internet is so foul and it can really break you down if you let it. They can love you to death, but just because they don’t like one record they really discourage you, ya know? Through all of this you just gotta be patient. It’s all connected to hip hop. It’s all connected to this music game in general. Hip hop is still the biggest form of music that’s crackin’, to this day. And that’s a great thing. LAVISH: How is Blaqkout different from the music you’ve done before? KURUPT: The first single is called “Bees To The Flower”. We already shot three videos. It’s grown folks music, not too gangster. We don’t have much of that going on in our circle these days. We’re grown, and our lives are different. I think people are really going to enjoy it. It’s not for people who are expecting to see a certain sound from DJ Quik or a certain sound from Kurupt, it’s just some good music to roll to and have a good time. Things need to change. We’ve got a new president, and now we’ve got a new DJ Quik and Kurupt. The West coast is really stepping up in unity, you’ll see a lot of collab albums coming out soon. LAVISH: So at this point in your career are you more interested in making movies than you are in making music? KURUPT: One thing kind of plays off the other. In this industry you have to be able to wear many hats, and that’s one thing I really plan on doing. I want to be an executive, do movies, be an artist, be a film director and a father. I’ve finally gotten to the point in my life where I know the difference between Kurupt the rapper, Kurupt the kingpin, and Ricardo Brown. I know the difference between the artist that I am and the man that I am. My wife and I are getting to a point where we’re learning how to keep the business out of the household and keep it pushin’ from there. Everyday I’m learning something new about myself. I’m going to just keep going back and forth, forth and back to stay heavy in this game.

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By: Annie Angell

COAST 2 COAST: How would you describe your style in terms of beats, lyrics and overall sound? HOT ROD: I have a worldwide style; meaning everyone will like it, minus haters. I make music for the soul. It makes everyone happy because it’s good music. C2C: Why do you think G-Unit chose to sign you? HR: 50 chose me because of my song writing ability and my genuine swag. A lot of these other rappers are fake wannabe thug/gangstas trying to be like 50 and shit. I made my music based on how I really came up. And it was quality music. I made hit records without any big budget behind me. I recorded all of my shit in my room! C2C: What is the name “150 Entertainment” from? HR: 150 Entertainment is the name of my label. The number 150 is actually the first apartment number me and my niggas moved into back in the day. From then we always called our cribs “150.” I decided to name my entertainment company after it because the number has history.

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C2C: What do you plan to do with 150 Entertainment? HR: Well, I just spent the money to legalize the company so its setup for when I’m ready to go hard with it. I still haven’t found a superstar artist to sign to the label but I’m looking. Right now I’m focusing on getting myself hot so everything else will follow. C2C: How have you needed to adjust when you got involved with G-Unit? HR: There were some bumpy roads but I’m a strong nigga mentally so I handled the situations well. People around you change, that’s a fact, and the hardest thing to adjust to. C2C: What is the most important thing for an up and coming artist to do? HR: Make quality material and network. Get yo lazy ass up and create your destiny! C2C: What advice would you give independent artists? HR: Once again, it all starts with making quality material


13 WAYs TO STEP UP YOUR GRIND By Lavish Language

and then it’s networking. It’s all about who you know. Also, get your internet game up, I know for a fact that talent scouts also be on MySpace so take advantage of that and make something happen. C2C: Who has influenced your career most? HR: Curtis Jackson. C2C: What do you think is the biggest problem in the hip hop game right now? HR: Too many lazy ass niggas trying to make ring tone records to make a quick buck. They should all kill themselves and make room for the niggas trying to make quality music.

1. Focus on online marketing and promotion, Internet presence is key with everything becoming digitalized. 2. Put something into someone’s hand. Your chances of them remembering you are much higher. (Samplers, mixtapes, flyers, business cards etc.) 3. Be consistent. 4. Build up personal relationships. Be willing to initiate business arrangements and go above and beyond the call of duty. Chances are people will do the same for you, and even if they don’t you will be remembered positively.

C2C: Are you involved with any business ventures outside of music?

5. Realize that everything comes at a cost. Sure a new white T is only $6, but that could be spent on 6 more mixtapes printed that you could flip and make $30 from. Do you really need another white T, honestly?

HR: Yeah I’m flippin’ my bread in multiple investments that my accountants handle. I’m also trying to get into acting because that’s where them 30 million dollar checks come from.

6. Do something every day to progress yourself and insure that you’ll be doing more with yourself and your career than you were yesterday.

C2C: What are your long term industry goals?

7. Respect people—you will be respected because of it.

HR: To become a billionaire and platinum selling artist. C2C: Why did you choose DJ Woogie as your official DJ? HR: I chose Woogie because from day 1 we’ve had amazing chemistry. He goes hard to the paint just like me and I know he’s gonna be the next big DJ out there. He’s a Shadyville DJ and works on radio out in PA and Shade 45. That’s my niiigggaa right there! C2C: Aside from boasting about having fun in the club and fucking bitches, why should we rock Young Hot Rod? HR: Because I’m amazing. If you don’t think I’m amazing then you should just go ahead and kill yourself. C2C: Anything else? HR: Shouts to the universe: 50 “General” Jackson, my sister - TNT, my niggas J Treez, Mr. Meez, Nasty Nick, THI Promotions, Tobi, Swat ENT and everyone else I didn’t name that’s holding me down.

8. A closed mouth doesn’t get fed; tell everyone you meet about what you do. People in the industry are fairly inconspicuous, and if you don’t speak up opportunities could walk right past you. 9. Surround yourself with a good team of people who want you to succeed. With the industry as competitive as it is, you are bound to get knocked down a few times. A good support group helps you get back up on your grind. 10. Embrace online social networking. (MySpace, Facebook, Twitter etc.) 11. Listen to what your haters are telling you. Don’t get into your feelings about it, but consider the possibility that their criticism could potentially help you by pointing out your weak spots. 12. Approach things differently than the people in your hood. Anyone can duplicate, there are only a selected few who can create. 13. Be consistent. Yes, it is on here twice, it’s very important.

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and I won Best Male Rapper last year. I’ve been starting to deal with ChamberMusik/E1 Records. I’m working on a new album called “My Soul To Keep” and that’s really my primary focus. Last year I dropped 12 mixtapes in 12 months, which was really just a challenge to myself. This year I’m focusing on the album. LAVISH: How did you get involved with Coast 2 Coast, and how did we help progress your career?

Sha Stimuli is a breath of fresh air to those who gravitate towards lyrical hip hop. This New York rapper provides realness to his flawless word play. Sha Stimuli was recently signed with ChamberMusik/E1 Records after working with Coast 2 Coast. He did a freestyle on our weekly mixtapes for 26 weeks and it was able to attract enough attention for him to get signed. We spoke with Sha Stimuli about his next move and how Coast 2 Coast helped to elevate the level of his career. LAVISH LANGUAGE: Where are you from? SHA STIMULI: I’m from Brooklyn, New York. LAVISH: How did you get into making music? SHA: My older brother is Lord Digga, he was down with Masta Ace and Biggie back in the day, so he’d do songs with them. I was just a kid at the time, hangin’ around, going to the studio and seeing everything that he was doing. I was fortunate enough to be exposed to a lot of stuff sitting in on studio sessions. It made me realize that making music can be a lucrative career. It made me want to do it. After getting out of school and getting down with Rocafella Records, and seeing the game made me want to keep going. I think it was really my calling. LAVISH: So what do you have going on right now? You were just signed with E1 Records, and you were Lyricist of the Year. Tell me a little bit about that. SHA: I was Best Lyricist at the Underground Music Awards

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SHA: We did 26 weeks of weekly freestyles. Honestly I didn’t even know I had it in me. After doing 12 mixtapes, which were pretty much albums because I wrote all the lyrics on all of them, I was rappin’ my ass off. Lil Fats came to me with the idea to do the weekly freestyles. But I wasn’t givin’ him just 16 or 24 bars, for some reason I was stupid enough to rap for 3 or 4 minutes. But the people who were listening to them were diggin’ them and really enjoying the weeklies. My whole team thought I was going to run out of rhymes, but every week I’d still find something new to talk about. It was hard for me but I promised myself I’d keep on rapping and find the words. At that time ChamberMusik had heard about me before, and my man DJ Victorious sent them 2 or 3 weekly freestyles and they sent me over paper work for a record deal. I feel like Coast 2 Coast really helped me out. LAVISH: What are your plans for the future? I know right now you’re working on the album “A Soul To Keep”, but what are your plans past that? Where would you like to see yourself go in the next few months and years? SHA: My short term goal is to make something classic that a lot of people can relate to. Music to me is still expression, I can’t get caught up in the buzz or getting hired or getting record deals and all that stuff. I have to look at it as more than that. I’ve been doing it for so long that there has to be a reason, there has to be a purpose driving it. Outside of that, I also write as well. I have a blog I’ve been writing that goes up on a lot of websites and I’m about to turn it into a book, so that’s something that I’m looking forward to. I’ve also been doing a little bit of acting. So anything outside of music that can help me do music without the stress and worry of being successful is really a big goal of mine. I want to keep my music pure, I don’t want to have to revise it or water it down to gain commercial success. So anything outside of that is really my focus. Other than that I just want to get better, as a person, as a rapper, as an artist. I want to evolve. That’s my overall focus. I just ask that people listen. I want it to be something you can feel and relate to. www.facebook.com/shastimuli,www.myspace.com/ shastimuli, www.twitter.com/shastimuli


between hip hop 10 years ago and now? MYSONNE: The content is way different. Before you had to be lyrical, or have so much personality that your presence was dominant. It was about who could say the hottest things on a track, who could be most clever. Now it’s not even about what you say, it’s how you’re saying it. It’s just a noise. The youth these days don’t want to think. They don’t want to be challenged; they just want you to give it to them. The attention span in music is short. They don’t even play whole songs on the radio anymore, the time limit used to be over four minutes, and now it’s 3 minutes 30 seconds. There’s no formula for a song, you can just start rhyming and put the hook and verse in wherever you want. Mysonne emerged in the hip hop scene in New York in the late 90’s with numerous features and affiliations with the hard hitters of the day including Ruff Ryders, DMX, Ma$e, Beanie Sigel, Loon, 8Ball, Jae Millz and more. Unfortunately, Mysonne was incarcerated from 1999 to 2006. He is now reemerging into the industry with force in an effort to revive what is left of lyrical hip hop. Mysonne is scheduled to release a digital album this year with Hi Rollerz Records. We spoke to Mysonne about the changes he has experienced since his release and what his next move will be. LAVISH LANGUAGE: How did you get involved with Hi Rollerz? MYSONNE: Basically it was through a guy that was doing business with me named Orlando. He does promotions for G Unit and DJ Woogie did a mixtape for me. He submitted my music to the Hi Rollerz competition. They notified me that they wanted to do a digital situation and we basically pinned it down. LAVISH: Tell me about what you’ve been doing now in your career since you got out of prison, apart from this. MYSONNE: Basically, I started over. I’ve built up a catalog of work from the last 2 years, a list of things I did, shows, music, doing mixtapes, getting my name back out in the streets, gaining internet presence. I’m not banking on my notoriety, my grind is the same as if I had none. I’m still able to walk into most cities and do songs based on what I’ve accomplished, but I don’t want my career to be based on that. The young artists in the game these days don’t respect their elders, or the dude who used to be hot. Things have changed in the last 7 to 10 years. I want to show people that I have evolved and I’m not stuck in the late 90’s era. It was lyrical, and now it’s about style and swagg.

LAVISH: What do you think has been your biggest challenge coming back in when the industry is so different? MYSONNE: There’s a stigma about New York. The last person who got any play in New York was probably Maino. They haven’t signed a New York artist practically in the last 5 years. I never put an album out, I just featured on a lot of stuff. You get signed to someone’s label and they tell you right away that you have to rhyme like Lil Wayne and sound like Drake. By the time they come and talk to you it’s because they know what you can do. But that’s good for me because I know I can do it myself. The best thing they can hope for is that they can get money with me. LAVISH: Where would you like to see your career go after you drop this album with Hi Rollerz? MYSONNE: The sky is the limit. You have to give everyone a little bit of what they know, and a lot of what they don’t. Like when Puff Daddy and everyone was really running the game and DMX came out with a whole different sound, it was needed at that point. It’s the same thing now. I like the music, I like some of the artists, but they all sound the same. I want to be the person to revolutionize. I want people to remember that music is expression, and everyone expresses themselves differently. There’s no one representing the average person just struggling and trying to get through. It’s just a lot of shit to try and control you and make you think that you’re not enough. It’s time for someone to make some real music we can relate to. My music is going to be reality based. It’ll be fun, but it’s going to be based on who I am. So if you like me, you’ll like my music. www.myspace.com/mysonne

LAVISH: What do you think is the biggest difference

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is the kind of cat that catches you by surprise. He is as much a hustler as he is a charmer, and his work ethic is matched only by his charisma. He has come with versatility in the Hip Hop culture, from music, to television, to clothing, to community service. Tone Trump is the only one I know who can win awards for the amount of time he Twitters in the course of his day. I caught up with Tone while he was on the set of his upcoming documentary to speak to him about his current projects and future ambitions.

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Lavish Language: So how did you get started making music? Tone Trump: I come from a musical family—my dad is a legendary saxophone player and my mom used to do a little bit of singing—so it was kind of in my blood. And I’m from Philadelphia. When I was in 3rd grade, a rapper from Philly name E.S.T. was poppin’ in my school. So, he came to my school and performed and I saw the way the girls were lovin’ him so I decided I wanted to do music as opposed to basketball which was one of my goals or the streets which is always in your face living where I came from. But, I definitely wanted to do the music thing. Lavish: What are you working on in your career right now? Trump: Right now, I’m simultaneously working on my album, my digital album (through Coast 2 Coast Mixtapes), a new mixtape and a group album. I’m working on shooting a short film. I’m directing it and I wrote the whole screen play myself. I’m running a non-profit organization and my own record label. I’m just doing a lot. I’ve got my hands in a lot of things and I’m just trying to put my team and my family in a better place and the only way to do that is with hard work. Lavish: How did you get involved with Coast 2 Coast? Trump: Our relationship started out from Jodie with Exponent Ent who sent them a freestyle. They flew to NY to work on some stuff and I flew out too and we hit it off real well and we both saw opportunities to help each other and get some money together. My album with them is available July 21st on topnotchrap.com, or on coast2coastmixtapes.com. It’ll also be available on iTunes and Amazon on July 21. Buy it like 3 times, I want it all over your ipods, it’ll be the digital album of the year. Lavish: So apart from music and entertainment, you also run a non-profit organization called Team Trump. How did you get involved so heavily in community activism as well, as opposed to being just an artist? What inspired you to take that on? Trump: It was mainly through my mom. She was one of the moms in the neighborhood who took care of everyone. She’d pack my lunch for school and she’d pack an extra sandwich just in case one of the other kids didn’t have lunch. She always taught me to give back, so before I even had anything I was sharing and giving back. I started by doing clothing drives in my neighborhood in the early 2000’s and it went really well. I got a lot of press about it, which I wasn’t trying for. At the time I didn’t even know that they wrote stuff like that. It kind of just took on a life of its own. We have an organization called Team Trump where we get together and do different things for the community. I’ve performed in schools and prisons, and all of this I do for free, I don’t make any money from it, if anything I lose money. But it’s worth it to me. I try to do anything I can to help the less fortunate. Lavish: So from here, what would you like to see yourself accomplish in the future? Trump: I want to be one of the leaders in urban entertainment, that’s what I feel like I was destined to do. I want to be mentioned with the biggest people in the world, and for people to regularly see my name when you talk about Hip Hop. Right now you think of Lil Wayne, Jay-Z, T.I., 50 Cent, Rick Ross and I want my name with that. I want to be said when MTV is talking and BET is talking, and the hood is talking and the suburbs are talking. I just want my name to come up in conversation, that’s what I’m working towards. Lavish: Any final plugs you want to make? Trump: Check out the myspace, there’s always new music and new photos, that’s myspace.com/tonetrump. Order the album off of topnotchrap.com, out July 21st, and the mixtape Miracle On Market St. drops July 4th so grab that too. Also, follow me at twitter.com/tonetrump, so when you can’t find your girl you’ll know where she’s at. The dates for My Swagger tour are available on www.topnotchrap.com, we’re going to be invading your city real soon. August the documentary on my life will be done too, so be sure you check that, it’s called Blood, Sweat, and a Star. Apart from that, just get money and stay positive—always out with the old and in with the new.

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LAVISH LANGUAGE: “Where are you located?” PRINCE J: “I’m in Atlanta now, but I was in North Carolina for a while. I got some opportunities out this way so I thought I’d spread my wings out this way. I was actually signed with a label under Dallas Austin for a year, but it didn’t really work out. I was able to do a lot of recording with some pretty good artists, but eventually Dallas just kind of fired his whole staff and the executives had some problems. So the label just pretty much dropped. And since I was under that label, it sort of just left me sitting around.” LAVISH: “When did you first start making music?” J: “I think my first rhymes were written when I was 12. Before that I was just writing poetry and stuff like that. I would write with no beat, when you’re that young you don’t really think about having producers and all that. Napster wasn’t around so you couldn’t just download instrumentals. So from there I started writing over other songs, even though it had someone else’s flow all over it. And then I eventually found some instrumentals and started rapping.” LAVISH: “What steps did you take to break into the industry? When did you start recording?” J: “I have a cousin named Dee who lives out in Hampton, Virginia so every summer I would go out to visit him. He had this friend named Slim Tim, kind of a skinny wild lookin’ cat and he had a studio where we’d go and record. I was in and out the studio there, it was the only place I really recorded until I met my home boy Brass Knuckles (www. myspace.com/brassknuckles919), he’s out of North Carolina. We’d get together and just kind of freestyle and stuff like that, kind of battling. He was in a group called Second Nature . We put out some albums and some mixtapes and eventually my name spread thoughout the neighborhood that I was hot. And eventually I just expanded and moved out to ATL.” LAVISH: “What projects are you working on now?” J: “After my label situation kind of crashed, I got in touch with a lot of different people. I met this cat named Young Juve, he produced The Franchize Boys album “Lean With It, Rock With It”. He had done a lot of production for me before and we linked up and talked and he produced my track “Let Me Show You” with Flo Rida, which I’m pushing to the radio. And he produced a record of mine called “Keep It Comin’” which I’m pushing to the streets. I’ve also got a track called “Side To Side” produced by Marshall Law, that’s my cross over single. I’m just pushing singles right now. I want to get my buzz up with my singles. I’ve been going to clubs, radio, internet, magazines, press, whatever needs to happen. The plan is to drop the whole album in 2010.” LAVISH: “So after the album gets released, where would you like to see your career go?” J: “Straight to the top, baby! Music has changed since the time when I first coming up. I used to listen to Outkast, Jay-Z, Nas. It was more conscious material. Now it’s kind of unconscious, all you have to do is put out a dance and that’s it. You won’t hear about anything else on the album because no one is really talking about anything. As far as my career, I’m an artist of the people. I hit the emotion, I hit the club, I hit your momma, your daddy, your brother, your sister, it includes everybody. I want to be one of those cats who can give everybody what they need musically.” www.jarmenmusic.com, www.myspace.com/jarmenmusic, www.youtube.com/jarmenmusic For Booking: Tip Green 404-932-2389

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Dayda Bass is a Los Angeles native who built a notorious reputation for club bangers and hits. With a passion for hip hop that developed in his middle school years when artists like NWA, Rakim, KRS-One , and Chuck D were still prevalent, Dayda Bass has developed and diversified his sound, and realized the strength and importance of self-belief and persistence in the industry. “I realized at a young age that no matter how much money you’re making, or how well you’re getting paid, if you’re working for someone else you’re really helping them to pursue their dreams instead of your own,” said Dayda Bass, “It’s about taking risks, and realizing that with all success some failure will come. But you can never give up on yourself.” Dayda Bass has worked diligently to incorporate music into his everyday life. He recently released the video for his first single called “Bounce”, produced and mixed by Big Six and T from Gramercy Place Productions, off his forthcoming album Champion. The video was directed by Paul Jensen of Gunslinger Dayda Bass Productions, and the video included a cameo from actor Danny Trejo. Dayda Bass is scheduled to appear in a movie with Danny Trejo in the future. He is also working on the video for his second video Thunda off his second album I Don’t Know How To Stop, which is expected to air on BET, MTV and VH1. Dayda Bass is as ambitious as he is talented. “You have to think from all angles because if you try to take the approach of just one, you won’t last long,” said Dayda Bass, “I don’t talk about the streets, you won’t hear any of that bling blingin’. It’s already been lived and implemented. Now we need something different.” With a combination of creative vision, undeniable character charm, and a unique twist on the mainstream club hits in production today, Dayda Bass is sure to attract greatness in the future. His name represents his unlimited capacity for data; the hits don’t stop, talent is limitless and creativity never ends. To hear Dayda Bass’ music and watch the videos for Bounce and Thunda visit: www.myspace.com/daydabassartist.

Famoe is made of an eclectic blend of a diverse cultural background, with some Americanized hip hop influences. This Italian who lives in Germany but raps in English has pursued a career with diligence even against the odds. He first began rapping in 2003 doing covers to songs by artists like Tupac, Nelly and DMX and moved up to doing music on a professional level circa 2006. In April of 2009 Famoe flew to Boston, MA to record his album Xplicit. Xplicit was produced by Digital Clue, Jared Hancock and Brendan Brady and was recorded in Surefire Music Studios. The album is an autobiographical reflection of Famoe’s life, with a combination of modern R&B and lyrical rap that gives the album an over-all polished appeal that represents Famoe’s natural musical talents and inclinations. Xplicit also has features from Spider Loc, Hot Rod of G-Unit, Darnell of Shai, Makio, Serius Jones, Amandi and more that makes it an easy appeal to international listeners as well as traditional hip hop fans. Though Famoe seems to be an enigma to the conventional hip hop industry, Famoe he has the will power and creative mind necessary to make something viable from a background that sounds impossible for most. He has dedicated himself to rewriting the conceptions for how people view an artist’s capabilities and has surpassed expectations set by environmental factors. Famoe sends shout outs to Digital Clue, D-jean-D, Surefire Music Group, Nino and all those who believe in his work and potential. To hear Famoe’s music or buy his album go to: www.famoe-music.com www.myspace.com/thisisfamoe www.youtube.com/famoemusic

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COAST 2 COAST: “Are you really from Idaho?” KADY M. KANE: “Yeah, I am. Lapwai, Idaho, Nez Perce Reservation. I’m a Nez Perce Indian.” C2C: “And you rap?” KANE: “Yes I do, and I do it well. I also DJ and I’m good at that too. I’m a party person. I make shit crack.” C2C: When did you sign with Hi Rollerz? KANE: The end of August in 2008. I’m calling my album Incendiary. This shit is shaping up real nice too. I’m really proud of the music I’m making. I’m sure you’ll dig it. C2C: Who did the beats? KANE: I got Tyrant, R.P.M., Mitch Porter, and Richie P so far. I’m trying to get with ASAP for some beats. I want one of those Illa beats too. C2C: “What about features?” Kady M. Kane KANE: Man, I’ve got IMV, Vocab, Lil Fats, T. Soprano, Slo Poke and A-Wax. C2C: What have you released so far? KANE: So They Say is out on iTunes and cdbaby.com. You can catch me on the Coast 2 Coast Mixtape Series too with my tracks Proper Dose and Bad Bitch. C2C: Is there anything we should be watching out for? KANE: Yes. Party In My Pocket featuring A-Wax and Not No More featuring Lil Fats and T. Soprano. Those are my latest tracks. They fucking bang. Watch out! C2C: So how can someone get a feature from you? KANE: If I don’t like the song, I’m not doin’ it. If I don’t know you, I won’t do it for free. Holler at Fats and he can set it up. C2C: Any plans for the future? KANE: Just to keep recording. Play my position and get shit poppin’. The future is lookin’ bright. Kady M. Kane. Hi Rollerz.

COAST 2 COAST: Why did you choose turntables over the mic? DJ FAR: I’m no Jay-Z or Nas, ha ha. I’ve always written poetry, but I never felt like I had the voice to rap. I wanted to be known for something associated with music, like supplying the hottest, newest unheard music that’s out. C2C: Has your heritage influenced your music? FAR: It’s not the heritage, but the people that live in the country. I see in the news how the Taliban murders innocent people. Seeing their struggle shows me my struggle is nothing. I’m going to push the opportunity I have. C2C: What’s your involvement with Black Hand Ent? FAR: I wanted to put out Black Hand mixtapes. I owe a lot of thanks to Wayne Thompson (Maxx Wayne), the national radio promotion vice president, he got me on board. He talked to Chaz William, who’s the owner of Black Hand, and let him know I wanted to be a part of the crew. C2C: How’s it been working with Chaz Williams? DJ Far FAR: Chaz is great, he’s someone I hope to learn from. He has a great deal of knowledge. I’m blessed to be a part of his team. C2C: What do you think of the mixtape game? FAR: It helps artists step up. Mixtapes can be released every few months. The mixtape game has just begun, it’s becoming more important. I’m loving every moment of it. C2C: How do you feel about the state of hip hop right now? FAR: Artists are stuck on record sales. They feel they have to appear a certain way. Critics down artists, it pressures them to make music they wouldn’t normally produce. Other than that hip hop is good. Artists find ways to generate good music. The community is continuously growing. C2C: What goals do you have? FAR: To put out as much music as possible, minimum of 50 mixtapes a year. I want to be nominated for a Justo Award for Best New Mixtape, and one day Mixtape DJ of the Year. Other than that, just see myself, my family and my friends living a healthy, prosperous life.

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Michael Marshall, better known as Mike Meezy, has been a lyrical staple in the hip hop and R&B industry for close to twenty-five years. With a diversified sound and impressive list of features, Mike Meezy has as much flavor as he does soul. LAVISH Language: What label are you currently working with? Mike Meezy: Jakil Records. LAVISH: Where are you based out of? MEEZY: The Bay Area—Berkeley, California. LAVISH: Who have you worked with in the past? MEEZY: I’ve been in and out of the game for the past twenty-five years. I was in the Timex Social Club in 1986 and we had two tracks that were in the top 10 on the Billboard Charts. I sang the hook on the Luniz’ song I got Five On It. I’ve worked with En Vogue, E-40, San Quinn, Too Short, Club Nouve, Equipto, Z-Man, a whole bunch of Bay area rappers. Mike Meezy LAVISH: What projects are you currently involved in? MEEZY: I’ve been promoting my solo album Soul of the Bay which is available on CD Baby and iTunes. It features E-40, San Quinn, Shay Nasty, and Equipto. I’m also working on finishing an EP called In the Meantime and Inbetween Time, which I’ll be releasing soon. LAVISH: What are your music plans in the immediate future? MEEZY: I’ve been pushing the album hard, working on finishing the video for the title track called Who Is He. I’m also working on releasing the single from my EP called Let Me Be A Bartender with Mr. Fab. LAVISH: Where would you like to see your career go? MEEZY: Well I’d like to see it go up (laughs). I’d like to have the recognition for the things that I’ve done. I’ve done a lot of background vocals, and when I was in a position to have a solo career, I wasn’t really emotionally available so I wasn’t able to push it. I haven’t gotten to show my own face yet in my career, and I’d like to do that. You can read more on Mike Meezy at www.michaelmarshallusa.info and hear his music at www.myspace.com/ michaelmarshall or on www.milliondollardream.com. California recording artist Travisty, with Audiotech Records (www.myspace. com/audiotechrecords), started at the very bottom and is now on a rapid path towards the top. Born in Dallas Texas, he witnessed life as a minority, and learned early on the impact of crime, drugs, and struggle. He took these early influences and channelled them to his music. He wrote his first rhyme for a fourth grade talent competition speaking out against drug use. By the time he was thirteen he was recording in studios in New York and fast on his way to the spot light. He moved to San Diego, California where he resided for ten years, and pursued music only as a side hobby. Music formed a corner stone in his life, and was the only thing that remained consistent. He was strongly influenced by west coast rappers like Snoop Dogg, Dr. Dre and NWA and Southern Rappers like Scarface. He had a tremendous respect for artists who made music with true life content. His motivation became a need to express his thoughts and to say things of significance beyond the realms of a material world. His career took a rapid turn after the death of his father, who was shot by Travisty the police 15 times. Travisty turned off his microphone for a while, and when he reemerged again it was with a new sense of importance about what he had to say. His music became therapy, an outlet for stress, and a way to relieve the pain of his circumstances. His subject matter switched to express the things that his father had taught him, and began to show his recently discovered understanding of life. He realized that he was not victimized by his circumstance, but could instead choose to change and reach for a better future that once seemed untouchable. Shortly after his return to the music industry, Travisty started recording at Audiotech Records. He began to take his career seriously again, and pursued it with a new vigor, which he had lacked prior to his father’s death. He is currently working on his debut album, scheduled for release in 2009, as well as participating in weekly Coast 2 Coast Mixtapes. Travisty has based his career off of the desire to be able to provide a better life for his family than he had growing up. He wants to speak about things that have real importance, like his own true situations, the struggle to survive, the monotony of a nine to five job, family, and the things he has learned in his own life. With more than a decade of experience in the music industry, a lifetime of personal insight, an unmatched drive, the dedication that can only come from true passion, and a genuine love for hip hop, Travisty is an artist that is sure to reach success. To hear Travisty’s music go to www.myspace.com/travistyinc. For more information on Audiotech Records go to www.myspace.com/audiotechrecords.

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COAST 2 COAST: What’s your current record label? DEATHWISH: I’m not on a label, but hopefully that will change. Hip Hop isn’t selling because its watered down. It’s easier to spit over an expensive beat. It’s easier to put 20 chains on. The reason people started listening to our music is because they wanted to hear ill flows. $300 Jordans doesn’t mean you’re good at basketball. C2C: Where are you currently located? DEATHWISH: Lebanon, PA, Hater City all day. C2C: What have you been doing career wise for the past few months? DEATHWISH: Basically just getting on mixtapes and trying to stay in everyone’s ears. Flooding the streets, getting them out wherever I can. It’s a grind. C2C: What are your career plans for the next few months? DEATHWISH: I’ve recently taken a more hands-on approach to producing. I feel like nobody knows what sounds fit the lyrics better than the person who wrote Deathwish them. Even though my beats are fire, I look forward to the day when I’m signed so I can just worry about lyrics. Until then, I’ll continue to strengthen my demo. Maybe I can hop on a few more stages locally, too. C2C: What is your opinion on the mixtape game/market? DEATHWISH: The internet changed the game. You don’t have to gamble $20 at the store to see if someone is talented anymore. Wack artists can’t make money off of a gimmick like a flashy album cover anymore, dudes can download their music online first. If you’re deserving of a fan base, it can be earned with skill. C2C: Are there any other ventures you want to let our readers know about? DEATHWISH: If you’re in Pistolvania, you may catch me performing at a club near you. C2C: Anything else? DEATHWISH: Yeah, I want to say peace to DJ Chuck T, DJ Noodles, Chino XL, HUSHH, Bodyguard Beats, Channel Live, and Kriminal Coalition. Special shout outs to Black Mantis and ZQ from Triangle of Terror. Do you miss the “Golden Era” of Hip Hop? So do I. Give me a chance to show you how much. To hear Deathwish’s music go to www.myspace.com/DeathwishLives. DZ is a Seattle, Washington artist with an entrepreneurial mindset and an unstoppable attitude. He has taken it as his personal ambition to bring recognition to the Seattle area. DZ owns a label called Game Official Musicc, which is an LLC that represents four Northwest artists and produces music, films and clothing. DZ’s personal drive speaks not just of his personal character strength and work ethic, but of the possibilities that one can cultivate in the hip hop industry in a relatively short period of time. He began rapping in 2001. Since that time he has released three solo projects, with another four being released in 2009 and into 2010. He released his first album in 2005, titled “Game Invested & Involved“ followed by “Kurupt Presents DZ: Sleepless City Livin‘” in 2007 and a compilation entitled “Tha Northwest Wing“ in 2008. His fourth album “Paper Cutz” is scheduled for release in August of 2009, followed by “Independent Paper” “Northwest Whailin’” and a collaboration album with Messy Marv later in 2009 and into 2010. Between all his projects, DZ has worked with artists like Kurupt, Messy Marv, Spice 1, Marvaless, T-Nutty, Bad Azz, Mac Dre, Gil Gotti, Rydah J. Klyde, Guce, Domino, DZ Cheezealeo, Gangsta Nutt, Minasta, Yukmouth, Numskull, 40 Block, Dru Down, Roscoe, Luni Coleone, Killa Tay, Turf Talk, and Mistah Fab. His albums also include production from West Coast Stone and Kuddie Mak. In the future, DZ plans to attend law school to become an entertainment lawyer and use his understanding and experience of the music industry. He is coming out with a reality show called DZ TV, clips of which are already on Youtube under “Doin’ It Movin’” He conducts himself in a way that speaks of his natural intellect and ability to become successful, recognized and lucrative. He pushes with a rare tenacity—undeniably a force to be reckoned with. To read more on DZ go to: www.DZonline.net www.myspace.com/DZfanclub www.myspace.com/ThaRealDZ www.myspace.com/DZSeattle Search Youtube for DZ TV

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Arhcie Eversole – Back Like I Never Left (Hosted By DJ Scream) Many people know Archie Eversole from his 2002 smash hit “We Ready Featuring Bubba Sparxxx”, where Archie announced himself to the world with an incredible voice and rhyme scheme at a very young age. Seven years later, after a long battle to get out of his old contract, Archie Eversole is back in a major way with his new mixtape “Back Like I Never Left”. The mixtape features production from well known producers like Needlz and down south hit anthems such as “How You Like Me Now” which was the best single song to come out of Atlanta this year, period. Other tracks on the mixtape that are sure to bang out in any system are: “Show Must Go On”, “What Money Sounds Like”,“War” and “Keep Winning Feat. Ray Lavendar”. Archie’s flow and presence on the mic combined with his great beat selection are unmatched and are putting him on his way to becoming one of the biggest artists to come out of Atlanta. With one of the hottest mixtapes on the streets, singles gaining radio spin and a new management team around him, rappers need to watch out for Archie Eversole in 2009 and the years to come! For more info on Archie Eversole, visit www.myspace.com/archieeversole To download this mixtape for free, visit www.coast2coastmixtapes.com

Illaj – What Would Picasso Do? Illaj aka Illa has been on the underground radar since he was Unsigned Hype in The Source Magazine August of 2007 for his album with Mikey Vegaz titled “Fli Rock”. Since then, Illaj has been putting together his solo album, releasing promo tracks, mixtapes and music videos. While hard at work on his solo debut, Illa turned out over 20 tracks for his free download mixtape “What Would Picasso Do?” Using the promotion power of Coast 2 Coast Mixtapes, in addition to his unique sound and growing buzz, Illaj managed to get over one million downloads and plays on his mixtape within the first 30 days of its release. Illaj uses a combination of incredibly catchy songwriting and Auto-Tune harmonizing to weave a web of fresh anthems and love ballads over hip hop beats. In this way Illaj has commonly been compared to Kanye West and Drake, but day-one fans know his music evolution has stemmed from much more creative and original beginnings. Illaj has a long history of being different with his music. He began a more harmonized approach to his flow years ago, perfecting and improving his craft over the last few years. Adding the effect of Auto-Tune, when needed, became a perfect combination for his great music. Illaj is also a polished producer and songwriter, so he also contributed to the beat aspect of the project. Favorite tracks on the mixtape are: “80’s Baby”,“Not The One”,“Angel”,“Something Sexy Feat. Lil Fats”,“Fuck Wit U” and “Like A Star”, which is produced by Illaj himself. To download this mixtape for free, visit: www.coast2coastmixtapes.com, www.illababy.com, www.myspace. com/illaj. B.O.B. – B.O.B. Vs. Bobby Ray (Hosted By Don Cannon & DJ Green Lantern) B.O.B. aka Bobby Ray was featured on the cover of XXL Magazine as one of XXL’s Top 10 Hip Hop Freshman of 2009—since then he has not ceased to amaze hip hop fans worldwide. A unique style and ability to produce and sing on his own songs has taken the ATL artist to the top of the list of artists to watch for in 2009. His new mixtape “B.O.B. vs. Bobby Ray” represents an internal struggle between the more hip hop B.O.B. side against the more R&B/Rock & Roll side (which has emerged more as of lately, Bobby Ray). In my opinion, the Bobby Ray side of this disc, which is the latter half, is the better part of the mixtape. It seems the Bobby Ray lets his creative side come out and show more so than B.O.B. does, which makes for a delightful and refreshing sound that cannot be compared to any other sound in urban music today. B.O.B.’s first half of the disc does have its good parts such as “Change Gonna Come” (featuring Asher Roth and Charles Hamilton) as well as, “Do You Have The Stamina” (which features a creative samples hook from Kanye West’s “808s and Heartbreaks” album). However, Bobby Ray steals the show with incredible Rock/Rap blends such as: “Sattelite”,“Trippin”,“Camera” and the more reggae influenced “Mr. Bobby”—the highlight of the mixtape, for me. For more information on B.O.B. visit: www.myspace.com/bobatl.

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Sic O Syrus – Sic O’ Nomics 3 (Hosted By DJ Bedtyme357)

If you are a hip hop fan on the East Coast or pay attention to the hip hop blog scene, chances are that you’ve heard of Sic O Syrus by now. Sic’s voice and presence on the mic are incredible, leaving no question as to who you are listening to as soon as you turn on one of his songs. As a signee of J Hatch’s Inasirkl Music Group, Sic has been exposed to most of the industry, hip hop fans in New York and the rest of the East Coast. His recent feature, in the Off The Radar section of The Source Magazine, has increased his buzz even further. With tons of live shows and other mixtapes under his belt, “Sic O’ Nomics volume 3” was just what Sic needed to put his foot down and establish himself as a force to be reckoned with on the underground scene and beyond. DJ Bedtyme357 takes listeners on a journey through the mixtape with production from established producers such as Drawzilla and DJ Kep in addition to guest features from the likes of Esso, Sav Killz, Emilio Rojas, Push Montana, Nico the Beast and more. The summer anthem “Welcome To The Summertime” starts the mixtape off with a bang, while the potential hit record “The O Step” ends the 12 track potent mixtape on a feel-good note. For more information on Sic O Syrus, visit www.myspace.com/sicosyrus1. To download this mixtape for free visit www.coast2coastmixtapes.com.

WYLD MONEY – G-SPOT MUSIC Wyld Money’s mixtape “G-Spot Music” puts a highly sexualized spin on popular mainstream beats from today’s biggest artists like Drake, Soulja Boy, Jamie Foxx and many more. The production is clean and the technical and sound quality of this mixtape was both astounding and impressive. I was surprised to hear this mixtape bring back some aspects of classic Djing with scratching and mixing that sounded like it could have been done on turntables, but still maintaining the clarity and quality of modern equipment. “G-Spot Music” was a completely appropriate name for this mixtape. It shows Wyld Money’s raw sexy side and is definitely a good mixtape to get your freak on to. It maintains a certain lyrical cleverness that shows the artist’s talent, but with a smoothness so that the lyrics don’t overwhelm the subject matter. He has a large list of features from artists like Luke James XIII, Owe, Smoke Official, Cali Stylz, Hollow, Junior Reid, Delicia Gordon, and more. His vocals also stay on point with the beat through every track, and I’m finding that the beats that I heard him cover I am not associating with his version of the song more than the artist who originally produced the song. This mixtape definitely belongs in the bedroom of anyone who is tryin’ to get their freak on!

ILL DOT LOGIC – THE QWERTY MIXTAPE Ill Dot Logic’s new mixtape “The Qwerty Mixtape” puts an individual spin on the mixtape game by combining hip hop rhyme style with dance and hipster style beats. This album can be played anywhere from dance parties and clubs scenes, to an alternative music oriented crowd to hip hop heads. “The Qwerty Mixtape” is bright and upbeat and makes you feel good. The first track “Where Its At” sets an interesting tone to the mixtape when Ill Dot Logic opens up with a cover of a beat by Beck. Over the course of the next 26 tracks the subject matter varies to encompass something sexy, something real, something fun, and something lyrical, all of which is impressive and quality. The mixtape features artists like Franchise, Picasso, Drazah, RAW, Just Will and more who lend lyrical ability and swagger to the overall feel and sound of “The Qwerty Mixtape”. The flow from one track to the next is flawless and sounds well thought out by the artist, instead of just thrown together in random order like many mixtapes. I would recommend this mixtape to people who are trying to transition from alternative into hip hop because it falls on the middle ground between the two genres seamlessly. This is also great music for anyone who wants to start a party because the upbeat sound would be appealing in that situation.

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TONE TRUMP – COAST 2 COAST EXCLUSIVE VOL. 14 Tone Trump graces the Coast 2 Coast mixtapes once more with his Coast 2 Coast Exclusive Vol. 14 mixtape. With preview tracks from his up coming album “Trump Life” as well as never before heard tracks and freestyles, Tone Trump displays his talent and rhyme ability. The mixtape does a good job of representing Trump’s overall style, and still maintains consistency that he has delivered in his past projects. The mixtape has an impressive list of features from artists like Coast 2 Coast’s own Lil Fats, and Illaj as well as Mikey Bloodshot, Mel, Gloria Valez, Traxx, Mossberg, Kill Keem, Mill Millionz, Top Notch and many more. It holds your attention all the way through, and shows a more humorous side of Trump on many of the freestyles. As always, Trump brings his individual swag to light and has a certain signature rhyme style that becomes evident on the mixtape even on the first spin. The production quality is clean and consistent. There is a diversity from one track to the next that shows that Tone Trump is a well rounded artist capable of multiple different sounds, but still is up to par with what listeners have come to expect from Tone Trump. The mixtape successfully represents the ability of the artists featured as well as exciting the listener about the release of Tone Trump’s full length album.

Miz & Nemisis – A Tribute To The King of Pop (Mixed By DJ Cannon Banyon) The death Michael Jackson affected millions of music fans around the world, but it had even more of an impact on the many musicians around the world who drew inspiration from the undisputed King of Pop. Northwest-based hip hop artist, Miz was one of these musicians greatly impacted by the untimely passing of one of music’s legends which inspired him to do a whole mixtape dedicated to Michael Jackson and some of his greatest songs. Using sampled and remade Michael Jackson beats (provided by his New Jersey based producer Nemisis), Miz used this mixtape as a chance to display his lyrical talent, songwriting strengths and ability to pay homage to those who came before him and paved the way for his hip hop career. This mixtape was cleverly mixed by DJ Cannon Banyon with skits and interludes of Michael Jackson, Quincy Jones and others speaking on the career and accomplishments of the late, great King of Pop. For those looking to remember Michael and his music with a twist and still hear new and innovative music, this mixtape is the perfect disc to pop in and ride to. Highlights of the mixtape include “Where You Are”,“Maria” and “Dirty Diana” featuring Lil Fats & Mikey Vegaz which are all produced by Nemisis.

S. FRESH – GET IT OUT DA MUDD S. Fresh’s mixtape “Get It Out Da Mudd” is the truest representation of down south one could imagine. With knocking bass, in your face intensity in the lyrics, and beats that sound like they were made for bumpin’ out the back of a Cadillac, S. Fresh brings Louisiana hip hop to life to the highest extent possible. “Get It Out Da Mudd” knocks the whole way through, and doesn’t slow down the whole time. There is no weak track through the course of the mixtape, each song comes hard. I felt it sounded well thought out over all, and reflected the work that S. Fresh put in to make sure he produced a quality project. The style of the mixtape is reflective of many notorious down south artists. He has big features from Lil Boosie on his tracks “Ask Dem ‘Gyrlz‘” and the remix “Ask Dem ‘Hoez’”. The rhyme style is gully and raw and S. Fresh rides the beats hard. His voice sounds like it was made for southern rap and blends flawlessly. The production is clean and the instrumentals are well balanced. I would recommend this mixtape to those who like southern rap, or those who are trying to get more familiar with it, since it is a true representation of what down south music should sound like. You can’t beat S. Fresh for Louisiana hip hop!

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Fabolous – Loso’s Way Fabolous has long been known to underground hip hop fans, as well as commercial fans, as one of the most lyrical emcees in the game. Awaiting the anticipation of his new album “Loso’s Way”, fans were teased with leaks, internet video campaigns and clips of the movie that accompanies the album. This release is more of a concept album that goes along with the movie, but is none-the-less a possible classic album. The new and more grown up “Loso” came up with a new masterpiece that parallels many traits of his fellow Brooklyn emcee and label mate, Jay-Z’s “American Gangster” album. Nonstop, complex lyrics combined with clever stories and great production prove to be Fab’s recipe for success on his fifth studio album. One of the highlights of the album is when Fabolous goes in on The Alchemist produced banger “Lullaby”, which is one of the best displays of his lyrical capabilities since his early albums and mixtapes. Other tracks that stick out to the ear are: “Last Time”,“Pachangas”, “Fabolous Life”,“Stay” and of course “Money Goes, Honey Stay” featuring Jay-Z. Fabolous has proven himself as a rapper who still knows how to rap and please the fans with intelligent lyrics and catchy songs. The album features guest spots from The Dream, Keri Hilson, Ryan Leslie, Lil Wayne, Jay-Z, Ne-Yo, and Jeremih.

TONE TRUMP – Trump Life Tone Trump’s album “Trump Life” gives the listener a clear view into the lifestyle and experience of living in the streets of Philly and the struggle of daily existence that is notorious to so many. With a diversified rhyme style, strong lyricism, knocking beats and a forceful delivery “Trump Life” remains captivating from beginning to end. The album is autobiographical, yet Trump still manages to flawlessly portray his stories in a way that is felt by listeners from any walk of life. The first single “How I’m Livin’” contains a dose of reality, while still maintaining an appeal that is very listener friendly and has a high potential for radio play. The follow up single “Wifey” targets women in a respectful way, but still represents relationships in a truthful light, instead of being overly idealized. I found the album to be relatable, with clean production, cleverness as well as showing you a bit of Tone Trump’s personality at the same time. Its an enjoyable album, whether you like mainstream or underground music. The album features production from Nonstop, DJ R.P.M., Dilemma from Hello World Music and more. It also features guest appearances from Mel, Kill Keem, and many more. I would recommend this album to those who gravitate towards street music, or east coast rhyme style, or anyone who can appreciate realism and truth in their hip hop.

MIKE MEEZY – SOUL OF THE BAY Mike Meezy’s “Soul Of The Bay” brings a refreshing wave of R&B into the urban music scene. With smooth vocals, a unique angle and a sound that is truly different than the music that is in production today, “Soul Of The Bay” represents Bay area music in its most honest light. With an impressive list of features from E 40, to Mista Fab, this album flawlessly bridges the gap between traditional hip hop and modern R&B. “Soul Of The Bay” gives the listener a look into the struggle of Mike Marshall’s life and climb to fame, from his experiences as a notorious hook singer in the Bay area, to the demise that so many go through in the course of life, to the efforts to rebuild, restart and come out the other side of those difficult times as a better stronger person. This album’s honesty is heart touching, and I felt a fondness for the artist that can only come from a true expression of personal instances. While having tracks that are undeniably real, the production on this album stays light enough that you can listen to it for any occasion. It is both uplifting and powerful, listener friendly and just a little heart wrenching. Mike Meezy’s “Soul Of The Bay” successfully represents his character and his natural talent with universal appeal.


Jadakiss – The Last Kiss Jadakiss is a legend in Hip Hop and remains one of the most lyrical artists in the game, poised near or in the top 10 best rappers alive on most Hip Hop fan’s lists. However, label troubles with Bad Boy Records early in his career and being part of the group The Lox has held Jada back from releasing as many solo albums as most people think he should. Over the years, Jadakiss albums have been few and far between but none the less potent and powerful testaments to why we need more Jadakiss in the industry! The Last Kiss starts off with a grim sounding banger from legendary producer Buccwild on the into track, “Pain & Torture” which is followed by his main single from the album, “Can’t Stop Me”. The album continues to take listeners on a fast paced ride with monumental songs such as, “Grind Hard” Featuring Mary J. Blige and, “Things I’ve Been Through”. Overall, Jadakiss keeps fans happy by keeping rapper guest appearances to a minimum except Young Jeezy and of course his partners in rhyme, Styles P and Sheek Louch from The Lox. Near the end of the album, Jada gives fans insight into his relationship with the late great Christopher “Notorious BIG” Wallace with the sentimental ballad, “Letter To BIG”, a highlight of the album and perfect way to end the extraordinary project.

Twista – Category F5 He’s Back! Bringing that old School Twista vibe, he definitely shows that the best way to feel that chemistry is going back to where you came from. Twista brings once again that laid back fresh mid-west speed type flow. Twista is showing that he is comfortable with his new label GMG (Get Money Gang) a subsidiary of EMI/Capitol. His production was set off by Caution & Velly, Chad Beatz, Solo, Street Runner, Traxster, Tight Mike, and Zaytoven, a dream team that added that right ingredient to force Twista to be all he could be and more. The feature guest line up on his tracks are on point, which includes appearance’s by industry’s legends Busta Rhymes, R Kelly and got back with his old school cronies Do Or Die. Soulful newcomers Bobby Valentino, Akon, and with Mainstreamers Lil’ Boosie, Oj Da juiceman, Gucci mane, Static Major and Kanye West. The track line up was chosen in the finest of form, which includes #1 hit this year Wetter, the sequel to Get It Wet an original hit off his first LP (Adrenaline Rush), Tracks like yellow light and Billionaire, show tasteful usage of auto tune. Even the track with Do Or Die brought back the same vibe as an old Do Or Die album. She got it, alright and birthday shows that slow grind Twista, and American Gangsta and hustler hits with that hardcore Twista flow. All in all I think that Twista’s album lives up to its name (Category F5), it’s a tornado demolishing charts, it also definitely shows that Twista is back to being hungry and that his speediest flow delivery will never falter, that will never change. I think Twista has made his statement this year, that the mid west is still hitting strong and hard and that he’s in it to do or die.

Sahtyre – High Saht Project Blowed provides an assembly line of talented and creative artists. Their latest LA new schooler, Sahtyre, brings his unique rap style from the battle scene to the booth. Battle tested and Project Blowed approved, Sahtyre drops his first album High Saht. Mostly backed by the gritty production of fellow Swim Team member Kuest 1, Saht gives us an introductory crash course into his mind of drugs, relationships, humor, and good all around hip hop. From his trapeze alliteration on Liquified Dopeness to his disdain for the nine to five grind on J O B, Saht lyrical prowess is on full display on every track. We see the less sober side of Saht on Take 2 Of These and I Lost My Mind. If you’re famous without paying your dues or you have a patented dance with your song, Saht’s I Hate You Guys is a perfect ending just for you. Although a scattered range of topics, High Saht is a good intro album that displays skill and charisma. If you like lyrics, this is a must have. Sahtyre is no doubt a Blowdian with a bright future. Be on the lookout for more battles, solo projects, and group music from his crew Swim Team.


In an effort to bring forth a great digital magazine dedicated to the art and culture of mixtapes, we have jumped through many hoops and overcame many obstacles standing in our way. In the end, hard work and motivation prevailed over all and we have been able to deliver what we feel is a great product and addition to the online magazine world. The decision to go digital with the magazine came as a combination of a few different factors. First off, the world of print magazines is quickly taking a crash with the rising cost of print, diminishing hard copy sales and of course the current state of the economy. The second reason why we decided to turn Coast 2 Coast into a digital magazine was our increasing presence and domination over the urban internet world. After printing 10,000 copies of our first issue, it soon came to our attention that in a matter of a few months there were way more views of the online version of the magazine than hard copies. After a few years, our website traffic and online presence has grown more than 10 fold and there is now no way those hard copies could ever catch up to the online views that we are receiving. The third and final reason why we decided to go digital as opposed to physical with our magazine is that our now good friends and business associates Foundation Magazine had already mastered the physical version of a Mixtape Magazine with a national distribution deal and everything. Out of respect for the founder B. Mack and the rest of the team, we gracefully bowed out of the physical arena of doing a Mixtape Magazine, it just did not seem a necessary task to complete since they were already doing it so well. So, here we are on our 3rd issue as the only digital magazine dedicated to the art and culture of Mixtapes. Since our second issue which featured Flo Rida on the cover, we have also made some staff changes in order to revamp the magazine and come out swinging with new and consistent issues that go more in depth into the mixtape game as well as the whole urban music world in general. For that, we brought on the new Editor, Lavish Language as well as a new design team with a fresh look and new vision, Diego Images. With a new team in place and a new digital means of distribution, we are ready to bring you the latest information, news and interview on the mixtape world so make sure to get each new issue as they come out on a quarterly basis (every 3 months). In this new third issue, we used the cover story and main spread to highlight the next superstar to come out of Philadelphia, Tone Trump. Trump’s big beard, big chains and colorful tattoos make him a perfect candidate for stardom in the urban culture. Those traits combined with his swagged out flow and hard hitting punch lines propel him to the next level as the artist to watch in the rest of 2009. Other featured stories were those on Sha Stimuli, Kurupt, Hot Rod and of course the article on our Coast 2 Coast team, The Men Behind The Mixtapes. For those who are familiar with the Coast 2 Coast brand but may not be familiar with the actual people behind the scenes making it work, this is a perfect article to get more acquainted with the team of individuals behind the most downloaded mixtape series in the world. Overall, this issue has a lot of insight into what we have going on as a company at this point and I am proud to have been a part of putting this third issue of the magazine together. I started Coast 2 Coast 3 years ago with nothing but $500, a computer and my own ambitions and dreams. Looking back now, it has been an extremely difficult, yet incredible journey that I wouldn’t trade for the world. We have gone through many changes over the years but with change comes new opportunities and new outlooks on the way this magazine will have an impact on the mixtape culture for years to come. I’m out.

Kyle Hiersche aka Lil Fats Owner/CEO Coast 2 Coast Mixtapes & Magazine

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Coast 2 Coast Magazine - Issue 3  

The Online Magazine Dedicated to the Art and Culture of Mixtapes. Features include Tone Trump, Sha Stimuli, Kurupt, Illaj and more! wwww.coa...

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