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Collision Graphic Standards Manual


table of contents

Symbolic .............................................................................................. p4 Colors/Paper ...................................................................................... p5 Font ....................................................................................................... p6 Logo usage........................................................................................... p7 Logo Restrictions.............................................................................. p8 Collateral Application.................................................................... p10 Photos................................................................................................. p18


symbolic

It will be located in a high volume restaurant area downtown Chicago. The location will give the restaurant a healthy amount of competition, thus a recognizable and highly fine logo was necessary to be distinguised.

“C:” standing for the 1st letter of the name Pepper: because it is one redundant spices in all of the concerned cultures Boat: because pepper was found through crusades from the spice trade route. The variations from thick to thin strokes give a nice fluid movement to this logo, as well as a floating feeling. It is an elegant and delicious sensation given by a new fine combined taste of the three cultures.

To gain in recognition a company first need a good brading that will encourage customers.

The shape is strong but the form yet delicate to bring the feeling of elegance and prestige.

Collision is a modern restautrant mixed with the influences from India, South America and Portugal. The business reflects the unique style of, Executive Chef, Hyacinth Rosario.

This specific logo is representing a combination of three forms within a stylized letter “C” turning into a pepper shape and having as the stem the sail of a boat.

4


colors/paper The colors used for the logo are in the theme of travelling and recalling the wood of boats. There are two main colors used: a dark brown and a beige. Different tint of those are needed on top of the drifwood background as a multiply layer. Additional colors are used: a very light tint of the dark brown and a light brown

that is close to goldish color. They remind the colors of wood and sand or sail and robe. They also give a prestigious and luxurious quality to the restaurant. The creamy color paper play a role as a bacground color in the design layout.

BACKGROUND PICTURE

MAIN COLORS 1

2

Dark brown 1) Pantone DS 321-1 U C=80 M=90 Y=100 K=30 2) Pantone DS 321-1 U C=80 M=90 Y=100 K=30 78% 3) C=1 M=2 Y=12 K=0

3

4

Pantone 9200 U 4) C=2 M=9 Y=20 K=0 50%

ADDITIONAL COLORS 1

2

1) Pantone DS 42-4 U C=30 M=40 Y=40 K=25 2) Pantone 421-6 U C=30 M=35 Y=60 K=10 3) Pantone DS 321-1 U C=80 M=90 Y=100 K=30 20%

3

PA P E R 1

2

1) Superfine Soft White Text 2) Lux Cream 210g 3) Superfine Soft White Cover

3

5


font The font family used is the serif font named Adobe Jenson Pro. It is working well with the logo because of its variations in thick to thin strokes. As the long name of the restaurant and the theme of traveling by boat, this type face suggests that a long time passed. It was created

in 1996, refferring to the Renaissance, a period of prestige, excatly what we were looking for our recognition among the other restaurants. The beautiful, elegant, delicate and legible look of the characters collide in the best match with the colors armony.

A dobe J enson P ro B old

A dobe J enson P ro S emi B old I talic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()-_;:’”,.<>/?`~+=[]{}\|

abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()-_;:’”,.<>/?`~+=[]{}\|

A dobe J enson P ro S emi B old

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()-_;:’”,.<>/?`~+=[]{}\|

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logo usage LOGO AS A SYMBOL ALONE BLACK AND WHITE LOGO

in v ert B L A C K A N D W H I T E L O G O

color L O G O on cream y color paper

in v ert color L O G O on cream y color paper

LOGO AS A WORD MARK X

14X+1/2X

Collision

X 2X

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logo restrictions THE SCALE When reducing the size of the logo it is starting to loose too much of its details. It is important that all the logo shape can be still distinct and not to size it too small.

200%

150%

WHAT IS ACCEPTABLE? WHAT IS NOT? The design of the logo has been made in a defined shape that cannot be deformed. Its outlines are very clean and sharp. They have to stay this way in order to keep its the classical fency and elegant effect. The colors preshowed can be combined in anyway as well as the mark is ppoping out of the bacground. They give a specific feelings and no other colors can be used. The type has been placed so the logo can be fully independant because of its complexity. Adding type on top or behing it will too much and will complicated it.

125%

100%

80%

60% too small

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N o hori z ontal stretch

N o v ertical stretch

N o outlines

N o f ill and outlines

N o linear gradient

N o radial gradient

TYPE

TYPE

N o t y pe behind logo

N o t y pe on top logo

no special graphic st y le or brush strokes

do not f ill shapes or cut an y part o f logo

no special background

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collateral application STATIONERY

Collision

1311 West Randolph Chicago, IL 60611

1311 West Randolph Chicago, IL 60611 T 312. 869.1311 F 312.864.1311 www.collision.com

Collision

Hyacinth Rosario Executive Chef

Collision

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1311 West Randolph Chicago, IL 60611 T 312. 869.1311 F 312. 864.1311 www.collision.com


A secondary shape has been cut from the logo and brought to the back of the card.

bussiness card si z e 3 . 5 " x 2 "

1y1/2

Collision 1y 4x

X

2 3

Y

Hyacinth Rosario Executive Chef

Y2/3

8X3/4

X

2x 2Y

1311 West Randolph Chicago, IL 60611 T 312. 869.1311 F 312. 864.1311 www.collision.com

4 Y3/4

X

1 X3/4

Pantone DS 321-1 U C=80 M=90 Y=100 K=30 C=1 M=2 Y=12 K=0

Pantone DS 321-1 U C=80 M=90 Y=100 K=30 20% Pantone DS 321-1 U C=80 M=90 Y=100 K=30 78%

1) Tagline Adobe Jenson Pro SemiBold 15pt 2) Name of the person Adobe Jenson Pro SemiBold italic 11.5pt, leading 13.5pt, left align 3) Title of the person Adobe Jenson Pro SemiBold italic 8.5pt, leading 10.5pt, left align 4) Address Adobe Jenson Pro SemiBold 8pt, leading 10pt, right align

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letter head si z e 8 . 5 " x 1 1 "

3/8" 3/8"

1/4" 1"5/8

1311 West Randolph Chicago, IL 60611 T 312. 869.1311 F 312.864.1311 www.collision.com

2 nd sheet

Collision

1/2" 1 st sheet 2

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en v elope si z e 1 0 : 4 . 1 2 5 " x 9 . 5 "

3/8" 3/8"

1/4"

1"5/8

Collision 1/2" 1

1311 West Randolph Chicago, IL 60611

1"3/4

Pantone DS 321-1 U C=80 M=90 Y=100 K=30 C=1 M=2 Y=12 K=0

Pantone DS 321-1 U C=80 M=90 Y=100 K=30 20% Pantone DS 321-1 U C=80 M=90 Y=100 K=30 78%

1) Address Adobe Jenson Pro SemiBold 8pt, leading 10pt, right align

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MENUS menu si z e 7 " x 1 1 " 1/2"

1"1/4 1 " 1 / 8

t

t

menU

1/2" 1/4"

5/8" 3/8"

1 " 1 / 1 6 Collision 1311 West Randolph Chicago, IL 60611 T 312. 869.1311 F 312.864.1311 www.collision.com

2

Collision

5/16"

1"5/16 1/4"

1 " 1 / 1 6 1 " 1 / 1 6

1

wine menu si z e 4 . 2 5 " x 1 1 " 1"1/4 1"1/8

Pantone DS 321-1 U C=80 M=90 Y=100 K=30 C=1 M=2 Y=12 K=0

t

Wine

1/2" 1/4"

5/8" 3/8"

Pantone DS 321-1 U C=80 M=90 Y=100 K=30 20%

1"1/16 Collision 1311 West Randolph Chicago, IL 60611 T 312. 869.1311 F 312.864.1311 www.collision.com

2

5/16"

14

Collision

1"5/16 1/4"

1

1"1/16 1"1/16

1) Title Adobe Jenson Pro Bold 45pt 2) Address Adobe Jenson Pro SemiBold 8pt, leading 10pt, right align


NAPKIN RING Use of a tertiary shape cut from the logo. 6"

2"

1/8"

2"

Pantone 9200 U C=2 M=9 Y=20 K=0 Pantone DS 321-1 U C=80 M=90 Y=100 K=30

MATCHBOX 1/4" Collision

2"

1/4"

1311 West Randolph Chicago, IL 60611 T 312. 869.1311 F 312.864.1311 www.collision.com

1

3/8"

1"3/8

3/8" 3/8"

1"3/8

1/4" 1"3/4

Pantone DS 321-1 U C=80 M=90 Y=100 K=30 C=1 M=2 Y=12 K=0

Pantone DS 321-1 U C=80 M=90 Y=100 K=30 20% Pantone DS 321-1 U C=80 M=90 Y=100 K=30 78%

1) Address Adobe Jenson Pro SemiBold 6.5pt, leading 8pt, left align

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PACKAGING cocktail sauce

1 2" 1.4" 2 3

Collision 1311 West Randolph Chicago, IL 60611 (312) 869.1311 www.collision.com

Cocktail sauce

Serving Size : 1Tbsp. Serving Per Container : 13

4

Amount Per Serving Calories 13

Calories from Fat 0

Total Fat 0g

SAP 86645 B

Saturate Fat 0g

Cholesterol 0mg Sodium 40mg Total Carbohydrate 1g

MADE IN USA 0

49733 09101

Dietary Fiber 0g

Sugar 0g Protein 1g

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Collision —NET WT.12 OZ (340g)—

Collision 1311 West Randolph Chicago, IL 60611 (312) 869.1311 www.collision.com

Nutrition Facts

Cocktail sauce

2.6"

INGREDIENTS: tomato, water, o nions, cider vinegar, i nulin, kosher salt, cloves, cinnamon, m ustard, celery ceed, black pepper, cayenne pepper, s ucruose, l emon j uice, horseradish, dill weed, and salt. To order go to http://www.collision.com

1/2"

Nutrition Facts

Serving Size : 1Tbsp. Serving Per Container : 13 Amount Per Serving Calories 13

Calories from Fat 0

Total Fat 0g

SAP 86645 B

Saturate Fat 0g

Cholesterol 0mg Sodium 40mg Total Carbohydrate 1g

MADE IN USA

Pantone DS 321-1 U C=80 M=90 Y=100 K=30

0

49733 09101

Dietary Fiber 0g

Sugar 0g Protein 1g

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Collision

INGREDIENTS: tomato, water, o nions, cider vinegar, i nulin, kosher salt, cloves, cinnamon, m ustard, celery ceed, black pepper, cayenne pepper, sucruose, l emon j uice, horseradish, dill weed, and salt. To order go to http://www.collision.com

—NET WT.12 OZ (340g)—

Pantone DS 321-1 U C=40 M=45 Y=50 K=15 50% Pantone DS 321-1 U C=80 M=90 Y=100 K=30 20% C=1 M=2 Y=12 K=0

Collision 1311 West Randolph Chicago, IL 60611 (312) 869.1311 www.collision.com

Cocktail sauce

Nutrition Facts

Serving Size : 1Tbsp. Serving Per Container : 13

Pantone 421-6 U C=30 M=35 Y=60 K=10

Amount Per Serving Calories 13

Calories from Fat 0

Total Fat 0g

SAP 86645 B

Saturate Fat 0g

Cholesterol 0mg Sodium 40mg Total Carbohydrate 1g

MADE IN USA 0

49733 09101

Dietary Fiber 0g

Sugar 0g Protein 1g

5

Collision —NET WT.12 OZ (340g)—

INGREDIENTS: t omato, water, o nions, cider vinegar, i nulin, kosher salt, cloves, cinnamon, m ustard, celery ceed, black pepper, cayenne pepper, s ucruose, l emon j uice, horseradish, dill weed, and salt. To order go to http://www.collision.com

1) Cocktail Sauce Adobe Jenson Pro Bold 23pt, center align 2) Adress Helvetica Neue Regular 6pt, leading 8pt, left align 3) Website Helvetica Neue Bold 6pt, leading 8pt, left align 4) Nutrition Facts Helvetica Neue

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bag

5"1/2

8"1/2

1/8"

5"1/2

9"1/2 5"1/2

1 1"1/8

6"

Collision

3/4"

1311 West Randolph Chicago, IL 60611 T 312. 869.1311 F 312.864.1311 www.collision.com

1/4"

2

9"1/2 1/4"

Pantone DS 321-1 U C=80 M=90 Y=100 K=30 C=1 M=2 Y=12 K=0

1) Tagline Adobe Jenson Pro SemiBold 15pt, center align 2) Tagline Adobe Jenson Pro SemiBold 6.5pt, leading 8pt, left align

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photos OUTDOOR SIGNAGE

18


19


COLLATERAL / MENUS / NAPKING RING

20


21


PACKAGING

22


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Corinne Seguin

Graphic Designer (branding, collateral, photos and layout) Corinne_Seguin@hotmail.com


Collision Graphic Standards Manual  

Collision Restaurant Graphic Standards Manual