ENTREPRENEUR THERAPIST
LEVEL
1
LEAD GENERATION
CO NT
7
n You’ll be collecting new leads from all these activities. n Your social networks will be more engaging and authoritative. n The blog post and the videos will improve the search engine optimisation of your website, making it more findable and more likely to rank higher in search results.
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Here are the benefits you’ll get from doing the activities above:
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Note: Obviously, any activities you undertake at Level 3 will also generate new leads if you promote them to people outside your own contact list by using the promotional material we create for you but I left it out of this level so we can keep them in distinct phases.
S ing NET event r G P o A t ts DM Secre ing Injury A E r L t Hams w to ring ho . maste t and edicine in spor orts m st is they injuries Grails of sp the fir at eaded e Holy eaded, reason is th ost dr th dr m e of e ar e y to nd on of th in uries d the seco nt injur come e one rta ing be ar str s s po an ha ain ham litate, larly im ing str injuries asons hy ent. rehabi particu amstr string em a ury to treatm e, and t ham couple of re ing inj st plac akes th ical therapy fir m preven um a e is e ns th low. e-co cur. Th oper phys here ar ury in ed be and tim quently re ing in outlin ire pr hamstr strating we’ve ey fre es requ ting a s that very fru curred, th rally do are a preven simple trick oc d gene ld be e they’ve erly, an se ou follow a few of thes once te prop i e of cour u some lita yo s, able. bi if ain pr str reha to do change imate string ’re un ssible he ult in ham e they etely po S US tors involved can’t becaus compl LL is TE is u th fac ARCH out the risk but some yo focus RESE ab eds to ury, THE tells us k of inj ocol ne which WHAT at the data n prot your ris d wh eventio change, an reduce ing ury pr Here’s ess to can hamstr Any inj n addr tors we to reduce fac you ca k on ris lude: shown able? ch has tors inc Modifi resear risk fac These injury. ctor Risk Fa e Ag sing Increa tes 1. ty an athle Ethnici d Afric 2. inal an (Aborig prone to ore are m
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1. Ready-made social media which you can post directly to your social networks through Co-Kinetic 2. Pre-written blog-post content and images (copyright free) 3. Professionally designed newsletter/ guide/cheat sheet/patient handouts (lead magnet) 4. A personalised hosted lead collection page which delivers the lead magnet when the viewer completes the form 5. Ad artwork for Facebook.
LEAD C OLLEC
SO Co-Kinetic.com
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This is the content that a subscription to Co-Kinetic includes for lead generation purposes:
1. Post the social media provided to your social networks (you can do this in just 3 minutes through the Co-Kinetic site) – here’s how http://spxj.nl/2FKNMFP. 2. Upload the videos we provide, to your YouTube/Vimeo channels and onto your website. 3. Publish the pre-written blog post we provide, on your website or blog. 4. Offer the blog post as a guest post on someone else’s blog (eg. If the post is about cycling injuries, offer it to cycling clubs or cycling shops). 5. Print out the newsletter/lead magnet and distribute in your clinic/local area/clubs/businesses/help groups. 6. Run Facebook ads which link to your lead magnet/lead capture page – to get highly targeted leads of people who live locally with an interest in the topic you’re promoting.
n Posting guest blog posts on other people’s websites raises your profile and helps get you in front of new people (and can also contribute to improving your search rankings). n Printing out the professionally designed lead magnets and newsletters builds strong authority and reputation and if rebranded are very effective brand awareness tools (all our public facing content can be rebranded). n Facebook ads help you target very specific groups of people and can be a very powerful generator of new email leads.
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(collecting leads of new prospective customers) Before we start, remember that everything you do at this level must link to your lead collection page and lead magnet – that’s the most important thing. Without that, you won’t be able to collect new leads. That whole aspect of lead collection is taken care of if you use the Co-Kinetic platform. Every campaign has a Personal Campaign URL (you can learn more here http://spxj.nl/2i3aSvX) which takes people to your own personal lead collection page, that we’ve created for you. When that page visitor enters their email details, they will receive the lead magnet that they’ve signed up for. We collect the leads and store them against that campaign, in your account. If you have a Mailchimp account, we’ll also send them there. You don’t have to worry about anything. The whole point and priority of this level is to collect new leads, period. But remember you’re offering something of value, in exchange for these new leads, so let your imagination run riot on how you let people know the content exists.
This is what I suggest you do with that content:
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