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Successful

Services Expo rters case studies from around the world

what do successful services exporting companies in Asia, Africa, South America and other places around the world have in common? They are guided in their business activities by imagination, ingenuity, creativity and innovation. • An Indian company is harnessing the clout of the internet by offering matrimonial services online. • A consulting company in South Africa enables consumers, including people with no bank accounts, to purchase electricity using a mobile phone. • A firm in Kenya specializes in the export of tour operator services and safari arrangements, which offer such exotic experiences as Maasai warrior training (imagine hunting a lion with a spear). • An agency in Argentina is teaching tourists how to dance the tango, provides professional dance partners,

By Les Arany, CITP

Service Industry Specialist, Arany and Team

Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world. Albert Einstein

practice sessions and entertainment. • A company in Malaysia exports healthcare services and related research and development, including digital autopsy services. • In the Philippines, a company provides call centre services, such as customer service, technical support, chat and e-mail services. In just seven years, it became the largest outsourced call centre company in the world. Ingenious service offerings have an excellent chance to succeed, as many have never been offered before. Creative service providers often enhance the quality, uniqueness and benefits of what they sell, to the point of becoming world class leaders. Innovation is a way of life in service industries in general and for purposes of staying ahead of the competition in particular.

meet services exporters driven by imagination, ingenuity, creativity and innovation from countries around the world. Twenty eight such companies are featured in the publication by the International Trade Centre (the joint agency of the World Trade Organization and the United Nations), titled “SERVICE PIONEERS

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- STORIES OF INNOVATIVE ENTREPRENEURSHIP”. http://legacy.intracen.org/ publications/Free-publications/ Service_Pioneers_English.pdf

As you examine each case, remember to look for the guiding principles of imagination, ingenuity, creativity and innovation, and think about your business and how it could be guided in a similar manner.

ANNUAL PUBLICATION 2014

Profile for Caribbean Network of Service Coalitions

Services Scoop 2014  

Services Scoop is the pioneering trade magazine of the Caribbean. This magazine highlights the critical, yet underrated role the services se...

Services Scoop 2014  

Services Scoop is the pioneering trade magazine of the Caribbean. This magazine highlights the critical, yet underrated role the services se...

Profile for cnsc
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