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TOP 25 WOMEN In control of life

Curiosity is a virtue, not a vice




egan M. Alpert, financial advisor at Alpert, Yanoski and Associates, attributes her success to perpetual self-improvement and ongoing commitment to family, community and business. She lives by Tony Robbins’ philosophy: “The secret of success is learning how to use pain and pleasure instead of having pain and pleasure use you. If you do that, you’re in control of your life. If you don’t, life controls you.” Alpert graduated from the University of Pittsburgh with a degree in psychology. When she and her husband moved to New Jersey, she took a job as a preschool teacher at Merrill Lynch Family Center. Here, she was introduced to the financial-services industry, where she later took an entry-level job learning the foundations of company. From there, she moved up to a client associate role, building and maintaining relationships with investors. Now, 10 years later, she works in an advisory role. She says, “If you told me in 2003 that I would go on to become a financial advisor, I would have said, ‘What?’” As a financial advisor, she adheres to a disciplined process that delivers a consistent yet individualized wealth management for her clients. With her clients, and in conjunction with their CPAs

and attorneys, she develops customized strategies to achieve each client’s unique goals. Her greatest supporter is her husband, Ryan, who challenges her and provides unconditional love. Her children, Jack and Ben, are both an inspiration and a joy. “I’m grateful to have a strong team around me, supporting me in everything I do,” she says. She loves coming home in the evening, to be together with her family, relaxing and reading to her boys. Her mentors are her parents, Bill and Kathy McDonough, who modeled honesty, even when it’s uncomfortable; courage and integrity; independence; the ability to dream big and aspire to excellence; respect for self and others; and empathy and kindness. She is on the boards of the Century Club of Scranton, the KRW Foundation, Northeastern Pennsylvania Philharmonic, Circle 200, the Ballet Theatre of Scranton and the National Association of Women Business Owners. She is chair of the Community Council for the Children’s Advocacy Center of NEPA, and is a member of the Junior League of Scranton. Her love of dance has led her to perform in the Ballet Theatre of Scranton’s annual performance of the Nutcracker, and also inspired her to compete in the 2012 Dancing with the NEPA Stars, which she was named champion.


nlike the proverbial cat, curiosity hasn’t harmed Bridget Goryeb. Instead, it has heightened her awareness and made her more attentive. “Good things happen when you are curious and pay attention,” she says. She lives by the philosophy articulated by Theodore Roosevelt: Believe you can and you’re half way there. As an associate of business development at Highland Associates, Goryeb loves her varied and never dull days. In addition to promoting her firm’s architectural and engineering design services across multiple markets throughout the northeast, Goryeb’s job is to seek project opportunities for which her firm is well qualified and to position Highland to compete for work through proposals and meetings. She is also responsible for preparing client presentations to convey company qualifications; composing and issuing press releases; preparing promotional pieces; and maintaining the firm’s website and social media accounts. She graduated from Marywood University with a degree in PR and advertising, then worked in corporate communications prior to being a stay-athome mother and working at the family restaurant. Once her children were in school, she began work-

ing as a Highland consultant and never left. One of her greatest mentors is husband, Glen, who, along with his family, owned Jim Dandy’s Saloon and Eatery in Clarks Summit and Edwardsville for nearly 30 years. “He’s really shown me how to look at situations from an owner’s perspective, as well as emphasizing the importance of relationshipbuilding and teamwork,” she says, “I have many mentors here at Highland, too many to mention, who have taught me so much about our industry.” Her husband and their two children, Emily and Gregg, her mother and extended family have all been wonderfully supportive. “Knowing that I have their love and support allows me to go full steam at work,” she says. Her favorite time of the day is having dinner with her family, where they all catch up on each other’s days. Goryeb has served on the committee for Marley’s Mission Blue Ribbon Gala and is a committee member for the upcoming Scranton Chamber of Commerce NEPA Women’s Leadership Conference. Highland Associates was honored to win the 2013 Business of the Year Award and the 2014 Sustainability Award at the Scranton Chamber of Commerce SAGE Awards.

Congratulations to Bridget Pennsylvania: 102 Highland Avenue Clarks Summit, PA 18411 570-586-4334

for being recognized as one of the 2015 Top 25 Women in Business

New York: One East 33rd Street New York, NY 10016 212-681-0200

NEPA Business Journal

Bridget Goryeb



Northeast Pennsylvania Business Journal March 2015  

March 2015