Issuu on Google+


2

The Michigan Daily Rate Card 2013-2014

Table of Contents

Contact Us

3

Display Advertising

4

Display Ad Specifications

5

Print Advertising

6

Inserts

7

Online Advertising

8

Why Advertise Online?

9

Classified Advertising

10

Classified Policies

11

Publication Dates

12

Special Pages, Weekly Sections, & Early Deadlines

13

General Policies

14


3

The Michigan Daily Rate Card 2013-2014

Contact Us

The Michigan Daily

420 Maynard Ann Arbor, MI 48109 www.michigandaily.com/advertise

Advertising Sales

dailydisplay@gmail.com

Business Fax

(734) 661-4391

Editorial Staff

(734) 418-4115 ext. 1250

Business Manager Kirby Voigtman

kvoigtma@michigandaily.com (734) 418-4115 ext. 1241

Finance/Credit/Tearsheets Nana Kikuchi

tmdfinance@gmail.com (734) 418-4115 ext. 1240

National Accounts Manager Hillary Wang

Local Accounts Manager Lexi Derasmo

Classified Manager

Leah Louis-Prescott

University Accounts Manager Doug Solomon

Digital Advertising Manager Amal Muzaffar

Follow Us Facebook

Instagram

Issuu

Twitter

https://facebook.com/michigandaily

issuu.com/michigandaily

@michigandaily @michigandaily


4

The Michigan Daily Rate Card 2013-2014

Display Advertising

Rates Rates and Contracts Open Rate

Color Rates

Spot Color Two Spot Colors Full Color

($125 minimum, $510 maximum)

Bulk Contract Rates (Minimum required column inches to be used between Sept. 2013 and April 2014. Signed contract must be on file.)

$16.00

130” 200” 300” 400” 600+”

$140 $280 $7.00 pci

Sudoku Sponsorship

$15.75 $15.00 $14.50 $14.00 $13.00

(2 columns x 2 inches, black & white)

One-time run

One day per week Fall or Winter term Fall & Winter term

$100/ad

Crossword Puzzle Sponsorship

$65/ad $55/ad

(2 columns x 2 inches, black & white)

One-time run Five Puzzle Pack

$75/ad $300

Display Deadlines Publication Day Monday Tuesday Wednesday Thursday Friday

Space Reservation Deadline Wednesday Thursday Friday Monday Tuesday

Display Policies

Cancellations: Advertisers may cancel ads until the space reservation deadline without penalty. TMD will assess full advertising charges if an ad is cancelled after the space reservation deadline. Contracts: Advertisers not fulfilling a bulk space contract will be charged the difference in rate between the contract level signed and the actual level fulfilled, or the open rate if applicable. Failure to fulfill a frequency contract requires payment for any advertising not placed. Your Account Executive can provide you with updates on contract fulfillment progress. Display Ad Proofs: In order to receive a proof before publication, ads must be placed by 1:30 p.m. five business days prior to publication. Limit one proof per ad.

Packages New for 2013 The Michigan Daily has created advertising packages that promote your message across multiple media channels; many of which include print, online and social media. Packages are designed to fit any size budget. Contact your account executive for more details.

Premium Placement Advertisers wishing to secure a specific position for their ad - if available - will be charged a premium placement fee of 10% of the cost of the space. Regular color charges apply.


5

The Michigan Daily Rate Card 2013-2014

Display Ad Specifications

Column Inches

Reproduction Specifications The Michigan Daily is printed using an offset process.

Actual Size one column inch

Print ads are required to be submitted as PDFs. Faxes and images from web pages are not recommended.

1.7292” wide

Screens less that 20% or greater than 80% are not recommended.

When designing your ad, please note that the first number listed in the size is the number of columns the ad will run across. The actual number of inches is listed below:

Quality of reproduction decreases when artwork is resized. Black type in ads should be created using black only and not through a combination of process colors.

1 column = 1.7292” 2 columns = 3.5834” 3 columns = 5.4376” 4 columns = 7.2918” 5 columns = 9.146” 6 columns = 11”

Ads should be provided at 300 dpi for optimal print quality and should not be less than 150 dpi. Creative services are provided free of charge.

Broadsheet Half Page Vertical 3 col. x 20”

Tabloid

Quarter Page 3 col. x 10”

Full Page 5 col. x 10”

Full Page 6 col. x 20” Eighth Page 3 col. x 5”

1

Half Page Horizontal 6 col. x 10”

1

2

3

4

5

1”

6

1

2

3

4

5

6

Full Page = 6 col. x 20” Half Page Vertical = 3 col. x 20” Half Page Horizontal = 6 col. x 10” Quarter Page = 3 col. x 10” Eighth page = 3 col. x 5”

2

3

4

Half Page 5 col. x 5”

5

1

2

3

4

5

Full Page = 5 col. x 10” Half Page = 5 col. x 5”

Minimum Ad Size Ads must be at least two columns wide by five inches tall.


6

The Michigan Daily Rate Card 2013-2014

Print Advertising

T

he Michigan Daily boasts over 120 years of editorial freedom and excellence, and has contributed to some of the University’s most historical moments. As Ann Arbor’s only daily print publication, The Michigan Daily is the optimal resource for reaching potential customers.

Demographics University Demographics

Undergraduate students - 27,9791 Graduate Students - 15,4471 Faculty - 6,6152 Staff - 35,2452

Ann Arbor Demographics3

Population: 116,121 Median resident age: 27.8 years Median household income: $49,219

Undergrads Grad Students 27,979 15,447

University Demographics

Faculty 6,615

Staff 35,245

Circulation: 15,000 copies 15,000 copies of The Michigan Daily are printed and distributed at more than 150 locations, including central campus, north campus, medical campus, and surrounding local Ann Arbor businesses. The Michigan Daily publishes Monday – Friday during the fall and winter semesters, with the exception of days classes are not in session.

Delivering Results Campus newspapers provide a valuable opportunity for advertisers who would like to reach the college student audience. The coveted local content remains a strong draw for students, ensuring that readership remains high among this hard-to-reach segment. Students tend to look for and act upon ads they see in their campus newspapers, delivering targeted, valuable ROI for marketers.4

Delivering Results

As a result of looking at any advertising in the printed version of a college newspaper:4 16% 19% 27% 28% 33% 33%

of of of of of of

students students students students students students

have have have have have have

purchased a product or service. visited or called a retail store. researched a product or service online. attended an event mentioned in the advertisement. gone to a website mentioned in an ad. mentioned the advertisement/article to a friend.

1.University of Michigan – Enrollment by School and College, Gender, and Class Level (Fall 2012) 2. Sitemaker.umich.edu/obpinfo/files/umma_faculty_staff_12.pdf 3.http://www.city-data.com/city/Ann-Arbor-Michigan.html. 2012data 4. 2013 re:fuel College Newspaper Readership Survey


7

The Michigan Daily Rate Card 2013-2014

Inserts

Why Use Inserts? Preprinted inserts are a great way to share detailed information about your business that readers will keep for an extended period of time. Distribution through The Michigan Daily is perfect for: -

Menus Information Cards Event Calendars Coupons Sales and Special Events Recruitment Flyers

Order enough to reach new and potential customers when you’re deciding on your print run, or use your extras and not let them go to waste.

Insert Specifications A sample of the insert for review and approval, and payment must be received by your Account Executive five business days prior to distribution. Failure to do so will result in rescheduling the insert. The Michigan Daily is not responsible for inserts shipped to the printer before approval. Upon approval, inserts must arrive at the printer at least three business days prior to the insertion date. The advertiser is responsible for printing and shipping their inserts directly to the printer: Michigan Web Press 10441 Enterprise Drive Davisburg, MI 48350 Minimum insert size: 3.5” x 5.5”

Maximum insert size: 11” x 12”

Inserts greater than 11” x 12” must be folded.

Insert Rates Contact your account executive for detailed rates and distribution strategies.


8

The Michigan Daily Rate Card 2013-2014

Online Advertising

O

ur site receives an average of 71,700 visits per week from September through April. The number of pageviews per week averages 144,700. 1

Online Ad Specifications

Each ad must be placed with a minimum of 10,000 impressions. All ad files must be submitted in JPG/JPEG, GIF, or HTML format at a minimum of 72 dpi. Ads will rotate through all index and story pages.

Banner

(728 x 90 pixels) $12.50/1,000 impressions Weekly: $500 Monthly: $1,750

Top Box

(300 x 250 pixels) $12.50/1,000 impressions Weekly: $500 Monthly: $1,750

Banner

Bottom Box

(300 x 250 pixels) $7.50/1,000 impressions Weekly: $300 Monthly: $1,000

Online Deadline Space reservation, payment and creative must be received by 12 p.m. one business day prior to the start date. Ads that will be designed by The Michigan Daily must be received three business days prior to the start date in order to receive a proof.

Top/Lower Box

Sponsored Tweets New for 2013 3 Tweets for $150 Contact your Account Executive for more details.

Online Policies Ad Ownership: The Michigan Daily owns all rights to an ad created by our staff. Files will not be given to advertisers for personal use. Cancellation: Any online advertisement may be cancelled before it goes live without penalty. After going live, the ad may be cancelled, but the advertiser will incur the cost of the impressions that were delivered. The advertiser will incur the full contracted cost of any cancelled weekly or monthly advertisements. Downtime: In the case of downtime, each advertiser is still guaranteed their total paid number of impressions or days. Publication: Online ads can remain live over periods that The Michigan Daily is not publishing, including weekends and school holidays. Changes cannot be made to online ads during these time periods. 1.Google Analytics, accessed September 2013.


9

The Michigan Daily Rate Card 2013-2014

Why Advertise Online?

S

ince 2007, The Michigan Daily has operated an independent and widely read news website, featuring breaking news and extended content. Advertising as part of The Michigan Daily’s online edition extends the reach of your message beyond the campus community, which is a perfect complement to your advertising message in our print edition. Reach this highly coveted audience by driving traffic directly to your website with ads placed in The Michigan Daily’s online edition.

Statistics September 2012 - April 2013 In an average week during the fall and winter semesters, The Michigan Daily’s online edition receives over 71,700 visits. Total pages viewed per visit are approximately two, for an average total of 144,757 pageviews per week.

Weekly Visits1 140,000

70,000

Oct. 2012

Nov. 2012

Dec. 2012

Jan. 2013

Feb. 2013

Mar. 2013

Apr. 2013

Total Visits: 1,742,041 Unique Visits: 967,966 Pageviews: 4,995,547

Twitter Visitors1 Returning Visitors - 44.7% New Visitors - 55.3% 1.Google Analytics, accessed September 2013.

Followers: 19,818 as of 9/26/2013 The follower base is rapidly growing - Over 500 followers gained in 20 days.

1


10

The Michigan Daily Rate Card 2013-2014

Classified Advertising

Classified Advertising Options Open Classified Line Rate

$4.15/line for the first run day. $2.50/line each additional consecutive day.

Classified Information Classified Deadlines

Line ads: 10:30 a.m. one business day prior to publication. Camera ready display ads: 11:30 a.m. three business days prior to publication.

Frequency Contract Rates

(Semester contract - must be signed by 9/30/13 and 1/31/14)

Minimum number of lines per day 3 lines 4-7 lines 8+ lines

$1.70 $1.65 $1.55

Bulk Contract Rates

Proof ads: 11:30 a.m. five business days prior to publication. Limit of one proof per ad.

Classified Special Pages

(Effective September 2013 - April 2014)

Minimum number of lines 275 lines 405 lines 545 lines 800+

Typeset display ads: 11:30 a.m. three business days prior to publication.

Fall Realty: October 24th

$1.70 $1.65 $1.60 $1.50

Summer Realty: March 28th Summer Employment: April 17th

Classified Display Advertising Options Open Classified Display Rate $16.00 pci

Bulk Contract Rates per column inch

(Effective September 2013 - April 2014)

40” 55” 70” 100”+

$14.30 $13.50 $13.10 $12.85


11

The Michigan Daily Rate Card 2013-2014

Classified Policies Abbreviations: Only standard abbreviations as defined by TMD will be accepted. Ad Placement: TMD does not guarantee placement within classifications. Cancellations: Ads may be cancelled prior to deadline only. Refunds will only be issued for ads cancelled prior to their first publication date. Changes: Minor changes (those not affecting line count or general content) will be permitted until 10:30 a.m. deadline day. Contracts: Frequency contracts are one term in length, but may be signed for two terms. Bulk contracts are effective September 2013 - April 2014. Liability: TMD will be responsible for classified advertisement errors only if notified by 5:00 p.m. on the first day of publication, and will only provide a refund for the first day of errors. Line Ad Format: The first 3 words of the first line will be capitalized and bolded. Other formatting will only be considered for ads of 8 or more lines. Online: Classified line ads are also posted on TMD’s website, www.michigandaily.com. They are online free of charge and therefore no compensation is rewarded if site problems occur. Payment: No personal checks will be accepted during the last 30 days of the winter term. Refunds: Any request for a refund must be submitted prior to the final run date for the ad in question. No refunds will be processed after the final run date. Refusal: All ads are subject to editing and approval. TMD does not publish advertisements for resale of tickets at more than their face value. TMD reserves the right to request samples of mail order items prior to accepting advertising. Renewals: If an ad is discontinued and then started again at a later date, it is billed as a new ad. An ad may be extended at a consecutive rate if requested and paid in full by 10:30 a.m. on the originally scheduled ending date. Size: Classified display ad width maximum is one column and depth minimum is one inch. Two line minimum for line ads. Variations in font style and size are available for classified display ads only. Each line has approximately 20-35 characters. Student Discount: 25% off non-organizational, non-business ads only. Must be placed in person with student I.D. Tearsheets: Provided by request only.


12

The Michigan Daily Rate Card 2013-2014

Publication Dates

Fall 2013

September

October

1

2

3

4

5

6

H

8

9

10

11

12

13

H

6

15

16

17

18

19

20

A

22

23

24

25

26

27

28

29

30

November

1

2

3

4

H

7

8

9

10

11

A

13

14

15

16

17

18

H

20

21

22

23

24

25

26

27

28

29

30

31

December 1

A

1

2

3

4

5

6

A

3

4

5

6

7

8

H

8

9

10

11

12

13

14

10

11

12

13

14

15

A

15

16

17

18

19

20

21

17

18

19

20

21

22

A

22

23

24

25

26

27

28

24

25

26

27

28

29

H

29

30

21

= publication day with early deadline

= publication day

= non-publication day

A

/ H = away/home football game

Winter 2014 January

February 1

2

3

4

1

5

6

7

8

9

10

11

2

3

4

5

6

7

8

12

13

14

15

16

17

18

9

10

11

12

13

14

15

19

20

21

22

23

24

25

16

17

18

19

20

21

22

26

27

28

29

30

31

23

24

25

26

27

28

1

2

3

4

5

March

1

April

2

3

4

5

6

7

8

9

10

11

12

13

14

15

6

7

8

9

10

11

12

16

17

18

19

20

21

22

13

14

15

16

17

18

19

23

24

25

26

27

28

29

20

21

22

23

24

25

26

30

31

27

28

29

30

= publication day

= publication day with early deadline

= non-publication day


13

The Michigan Daily Rate Card 2013-2014

Special Pages, Weekly Sections, & Early Deadlines

Page & Run Date

Description

Fall Realty - Oct. 24th

Promote off-campus housing and special lease offers.

Beat OSU - Nov. 27th

Take advantage of the school spirit around the most important game of the year.

Midnight Madness - Dec. 5th

Help students, faculty, and staff finish their holiday shopping. Advertise your holiday related sales.

Valentine’s - Feb. 10th

Let our readers know about items to give and places to take their special sweetheart.

St. Patrick’s Day - Mar. 14th

Help students find your green beer specials and earn yourself a pot o’ gold.

March Madness Bracket - Mar. 17th

Promote your business and support the team with an ad that surrounds the bracket.

Spring Realty - Apr. 17th

Promote off-campus housing and special lease offers.

Commencement Issue - May 2nd - 4th

Advertise in this keepsake edition that will be distributed during graduation weekend, and seen by students, parents, other visitors, and the University community.

Early Deadlines

Weekly Sections

Publication Date

Space Reservation Deadline

September 4, 2013 September 5, 2013 October 16, 2013 October 17, 2013 October 18, 2013 December 2, 2013 December 3, 2013 December 4, 2013 January 8, 2014 January 9, 2014 January 10, 2014 January 21, 2014 January 22, 2014 January 23, 2014 March 10, 2014 March 11, 2014 March 12, 2014

August 29, 2013 August 30, 2013 October 9, 2013 October 10, 2013 October 11, 2013 November 25, 2013 November 26, 2013 November 27, 2013 December 9, 2013 December 10, 2013 December 11, 2013 January 15, 2014 January 16, 2014 January 17, 2014 February 25, 2014 February 26, 2014 February 27, 2014

Monday: Sports Monday - A broadsheet sports section.

Wednesday: The Statement - A tabloid

section featuring extensive profiles of community members, major news stories, and other in depth news coverage.

Thursday: The B-Side - A broadsheet Arts & Entertainment section, our most widely read Weekly Section.

Friday: Football Saturday (Fall Only) -

A tabloid that focuses on game preview and analysis. It is produced each Friday prior to a home game.


The Michigan Daily Rate Card 2013-2014

14

General Policies Ad placement: TMD reserves the right to determine the location of ads within the paper. Placement can be requested but not guaranteed. Guaranteed position requests are available for an additional fee of 10% of the space cost. Regular color charges apply Ad Ownership: TMD owns all rights to an ad created by our staff. File work will not be distributed to advertisers for personal use. Ad Proofs: Proofs are provided upon request when ads are placed 5 business days prior to publication. Limit one proof per ad. Borders: A one-point rule will be added to any ad that has no specified border. Cancellations: Advertisers may cancel ads until deadline without penalty. TMD will assess full advertising charges if an ad is cancelled after this time. Color Liability: The liability of TMD for failure to publish color for any reason will be limited to a credit for the value of the color charge. Corrections/Replacements: Requests for corrections of minor errors or replacements of camera ready/e-ads of same color status will be accepted until noon the day before publication. Honoring requests is at the discretion of TMD. Credit terms: Payment is due on the 30th of the month following publication. Depth requirements: Advertisements in the broadsheet paper which exceed 18” in depth will be billed at full column (20”). Advertisements in the tabloid paper which exceed 8” in depth will be billed at full tabloid column (10”). Downtime: In the case of downtime, each online advertiser is still guaranteed their total paid amount of impressions. E-ads: Advertisements are accepted via email. E-ads must meet current specifications; please contact us for the criteria. No proofs will be provided for e-ads and no credits will be given for errors in an e-ad. Liability: The Michigan Daily assumes no financial responsibility for errors in advertisements beyond the cost of space actually occupied by the error, or the percentage of error that detracts from the effectiveness of the advertising message, as determined by TMD. TMD assumes no responsibility for any error not caused by TMD. The advertiser agrees to defend and indemnify TMD against any and all liability, loss, or expense arising from claims of libel, infringement of trademarks, copyrights, trade names, patents, proprietary rights or violation of rights of privacy, resulting from the publication of the Advertiser’s advertisement. The liability of TMD for failure to publish a scheduled advertisement for any reason, or for publishing incorrect ads in a specified issue, will be limited to publishing the advertisement in a subsequent issue.


15

The Michigan Daily Rate Card 2013-2014

General Policies Orientation: Advertisements will not be printed upside down. Overdue accounts: Accounts that remain unpaid after 30 days are subject to a monthly finance charge of 1.5% of the unpaid balance (18% APR). Billing advertisers who reach 90-day past-due status will not be allowed to advertise in The Michigan Daily until account balance is paid in full. If payment has not been received after 120 days, any collection fees warranted are the responsibility of the advertiser. Payment: Billing Allow a minimum of two weeks for credit applications to be processed. Ads for Spring Break, websites, or political campaigns are not eligible for billing. Pre-payment: Required for all advertising unless Advertiser is approved for billing. A local personal check*, business check, cashier’s check, money order, Visa, Discover, MasterCard,or American Express will be accepted. All payment must be in U.S. funds (dollars).University Short Codes will be accepted but Purchase Orders and P-Cards will not be accepted. Frequency contracts must cover a minimum of one month’s ads. *Imprinted street address required on all checks Rates: All rates are net/non-commissionable. Refusal: TMD reserves the right to decline, discontinue, or revise any advertisement. Ads found to be defamatory, lacking factual basis, misleading or false in nature may be rejected. TMD reserves the right to include the words “Paid Advertisement” in any ad. Ads are subject to cancellation by TMD at any time prior to publication. All controversial ads are subject to a 24 hour waiting period prior to approval or denial. Tearsheets: Display advertising tearsheets are mailed at the end of each month. University departments will not receive tearsheets. Typeset advertising: Advertisements designed by TMD are fully owned by TMD and may not be reproduced without prior written consent.


420 Maynard Ann Arbor, MI 48109 www.michigandaily.com/advertise

Business Manager Kirby Voigtman

kvoigtma@michigandaily.com (734) 418-4115 ext. 1241

Finance/Credit/Tearsheets Nana Kikuchi tmdfinance@gmail.com (734) 418-4115 ext. 1240

Facebook

Instagram

Issuu

Twitter

Advertising Sales

Business Fax

https://facebook.com/michigandaily issuu.com/michigandaily

dailydisplay@gmail.com

@michigandaily @michigandaily

(734) 661-4391


Themichigandaily