Netflix in deal with Disney for Marvel superhero series Dawn C. Chmielewski Los Angeles Times/MCTCampus
LOS ANGELES — Netflix is bulking up its programming with a roster of new Marvel superheroes. The online movie and television service struck a deal with The Walt Disney Co. to develop original liveaction TV series based on four of Marvel’s lesser-known comic book characters: Daredevil, Jessica Jones, Iron Fist and Luke Cage. The first of four serialized programs and a miniseries will appear on Netflix in 2015. The deal announced Thursday affords Disney’s Marvel Television unit the opportunity to develop stories and build audiences for these below-the-radar heroes, without the added scrutiny of daily Nielsen TV ratings or weekend ticket-sale tallies. Netflix, meanwhile, hopes to capitalize on the cachet of a genre that has delivered muscular, billiondollar box-office performances for such Disney films as “Iron Man 3” and “The Avengers.” “There are a number of ways for Marvel to create more value generating opportunities — and this is one of them,” Disney Chairman and Chief Executive Robert A. Iger said during a Disney earnings call.
Courtesy of Marvel
Daredevil will be a lead character in Netflix’s live action Marvel Series.
“And it also happens to be great for Netflix.” Disney has deployed Marvel’s characters across a variety of media outlets, bringing such animated series as “Marvel’s Avengers Assemble” and “Marvel’s Ultimate Spider-Man” to its boy-focused Disney XD cable channel, and the “Marvel: Avengers Alliance” game to Facebook and mobile devices. This fall, Disney’s ABC network launched its first big program based on Marvel’s characters: Marvel’s “Agents of S.H.I.E.L.D.” The show
opened to huge numbers — more than 12 million viewers — before its ratings settled down to earth. By producing Marvel-themed shows for Netflix, Disney is bypassing its own channels, including ABC, Disney XD and even Hulu, its online video service joint venture with 21st Century Fox and Comcast Corp. The Netflix deal, whose terms were not disclosed, provides a new platform for Marvel’s superheroes to inhabit, and gives them a chance to develop over the span of the multiyear agreement. The stories will explore gritty worlds such as New York’s Hell’s Kitchen, where the fictional Matt Murdock grew up in relative poverty and experienced a violent accident as a boy that cost him his sight. As an adult, he seeks justice as a lawyer by day and as the avenging, acrobatic Daredevil at night. Larry Tanz, chief executive of the digital studio Vuguru, said it makes sense for Disney to turn to Netflix to develop Marvel characters that lack the broad, marquee appeal of Spider-Man or Iron Man. Indeed, his own studio turned to YouTube to reach fan communities eager for new stories from the noted comic book figure Stan Lee and his company, POW! Entertainment.
“If you’re trying to develop these characters without as much brand awareness, it would be hard to launch a Jessica Jones character off broadcast TV,” Tanz said. “Netflix can launch full series without having to worry about what the overnight ratings for the first episode are. They can take advantage of characters that are not the movie star franchise characters and they can be a little bit more free with the story lines and explore these characters’ story lines over multiple seasons — which is the cable TV model.” One expert in fan communities, Sam Ford, co-author of a book titled “Spreadable Media,” said Marvel can tailor its storytelling to appeal to a dedicated audience that doesn’t have to be as sizable as for the more visible properties. “The Marvel story world has a great deal of loyalty, and there has proven to be a lot of excitement around the whole concept of a connected set of stories across Marvel’s films and television series for the Marvel universe,” Ford said. “It makes sense to use this property for some experimentation, particularly with some parts of the story that may be more niche. That Marvel would have “The Avengers” on the big screen and Iron Fist and
Luke Cage on Netflix means that Marvel is creating different business models — and metrics for success — for different parts of its stories.” Netflix has demonstrated a deftness at building viewership for dramas with dark characters and complex story lines, as it did with such shows as AMC’s “Breaking Bad” and “Mad Men.” The new original content deal builds upon a movie distribution agreement Netflix reached last year with Disney, which will bring firstrun, live-action and animated films from Walt Disney Studios, Pixar Animation Studios, Marvel and Lucasfilm to the streaming service, beginning in 2016. Netflix has been investing in exclusive content and original series, such as its Emmy-nominated political drama “House of Cards” and the prison series “Orange Is the New Black.” The Los Gatos-based company credits this only-on-Netflix programming as enabling it to surpass HBO in domestic subscribers. Netflix’s new original TV deal also allows Disney to offset some of the risk of developing the programming. “Netflix is defraying some of the production costs,” said Wedbush Securities analyst Michael Pachter. “It’s a good deal for Disney.”
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Today’s Birthday. Honor service. Indulge your passion for creative projects this year, and your career will thrive. Follow inspiration. The money comes easily when the fun level is high. Romance flavors all this expression, and partnership increases between January and July. Rest and restore balance next October, before a busy, profitable winter. Aries (March 21-April 19) Pay close attention to your dreams over the next few days. Get them down in writing for future reference. It’s okay if you can’t take action yet. Have compassion for yourself. And don’t overlook a major issue. Taurus (April 20-May 20) Being
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CLASSIFIEDS Phone 309 438 7685 • Fax 309 438 5211 Corner of Locust & University, Normal, IL Monday – Friday. 9:30 a.m. – 3 p.m.
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House for rent!10 Delaine, Normal.3 BDRM, $425/RM, W/D, A/C, partially furnished, near Redbird Area. 824‑0819
Spring 14 New Construction. 601 Broadway. 3 BR/3.5 Bath or 4 BR/4.5 Bath. High End Furnishing. 309‑451‑4100. Roommate Matching. www.meredithsproperties.com. 1, 2, 3, and 4 bdrms available. SAMI (309) 888‑ 4600 Various 1, 2, 3 & 4 bdrms. Some single rooms available. $250‑$515 person/bdrm. Class Act Realty. 454‑2960 607 Kingsley 4 Bedroom 3 bathroom, furnished, off street parking, $525/bedroom. 618‑444‑3968
New lower prices! Mutiple houses. 4 bedroom houses, off street parking, laundry, dishwasher, close to campus, central A/C, multiple bathrooms 309‑664‑2917 or 309‑530‑9254
Leo (July 23-Aug. 22) Join forces to get the funding. Bring it all back home. You’re even more attractive now. Give yourself credit for the work done. Make sure you have the facts to clear up any confusion. Virgo (Aug. 23-Sept. 22) Collaboration flows. There’s plenty to do. It may require some effort and dedication to complete everything, but it’s possible and worth it. Romance is still part of the picture. Write a love letter. Libra (Sept. 23-Oct. 22) More work lands, to the point that it could get hectic. Put a commitment in writing to save time. Achieve your main goal, and then indulge a fantasy. Include
something delicious. Scorpio (Oct. 23-Nov. 21) All work and no play can be exhausting. Take frequent small breaks, or one sizable one where you disconnect and completely relax. You’d benefit from a little romance, too. Let imagination replace money. Sagittarius (Nov. 22-Dec. 21) Stay close to home for a couple of days, and save. Ask for help from a natural researcher. You can be quite persuasive. Offer encouragement. Your spiritual practices clear your mind. You know just what to say. Capricorn (Dec. 22-Jan. 19) You’re smart and getting smarter. And you’ll find it easier to focus. Just when
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Su/Fall/Sp 14-15 Houses: 3‑4 Bedrooms. Start at $350/per. Walk to campus. Class Act Realty 454‑2960. LARGE 2 BR. APT. FOR 2. 365/PERSON. Sliding glass door to deck/patio, A/C, dishwasher, laundry. Heat & water paid, 6 blocks north on School St. from ISU campus. (309)287‑1870 107 W. Willow Townhouse, 3 bdrms, 2 bath, W/D, dishwasher, parking, furnished, 365/per student 12 mon lease. For more info call 663‑2133 210 E. Vernon. Fully furnished 1 bdrm. With air, laundry available. Gas and water paid. $525 for 1 or $650 for 2. Call 309‑ 663‑5530. 301 South Walnut. Furnished 2 bedrooms. Balcony, Covered parking, Laundry, quiet building. Start at only $290. Class Act Realty. 454‑2960 104 E. Cherry Street. 4 bedroom/ 1 bath. Large front porch, washer/dryer, off street parking. $395/per person. 2 bedroom/ 1 bath. Hardwood floors, off street parking. $395/per person. Call Excel Real Estate at 309‑829‑5885. 307 Hovey, 4 Bdrm house, 2 baths. Hdwd Floors. Quiet Neighborhood. C/A, W/D. Furnished. Call 825‑5435.
Crossing Drive 3 bdrm town homes, W/D, 2 bath, 1,086/month/unit 830‑5073 or for more info www.RLapartments.com 705 Hale (House) updated, furnished 2BR, HW Flrs, W/D, A/C, garage, 1 block to ISU. Broker owned. Call 847‑997‑7454. 808 S. Linden. Large 1, 2, 3 & 4 person units. All utls incl. Next to the trail. Pool on site. Start at $380. Class Act Realty. 454‑2960 Townhomes 2, 3, & 4 Bedrooms. Includes W/D, Central Air, Dishwasher, Parking, Patio and/or Balcony. Only $260‑350 per bedroom. Class Act Realty. 454‑2960. 799 University Townhomes Furnished 2BR, W/D, D/W, Micro., C/A, Parking. 1/2 blk to COB. Broker Owned. 847‑997‑7454. 406 Hovey. House, 4 bdrm, 3 bath. W/D, C/A. Off St. Parking. Close to Campus. Big Backyard. Call 825‑5435 105 E. Locust Street. 4 bedroom/1 bath. Eat‑in kitchen. Large living room/dining room area with window unit A/C. Next to Constitution Trail, off‑street Parking, water is paid. $345/per person. Call Excel Real Estate at 309‑829‑5885.
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For Sale Bed queen pillowtop matress set. New, still in plastic. $200. Can be delivered. Call Tim at 309‑838‑8923. One bedroom condo for sale‑ Cheaper than renting! Close to State Farm. Please call Carrie at 309‑532‑7727
Business Opportunities Looking for someone to help with video production work for a self‑owned business. Experience in field would be helpful. Call Don at 309‑275‑0700.
Childcare Chesterbrook Academy is hiring part‑ time Teachers for spring semester Monday‑Friday morning and afternoon shifts available. Prefer applicants have 60 or more hours of college credit to apply. Enjoy the rewards of working with young children while gaining great experience. Apply at 802 E. Emerson Bloomington or call 828‑1914 for more info
PART TIME WORK. $15 base/appt. Costumer sales and service. Cond. apply‑ must be 18+. Super flexible schedules, fun atmosphere, great resume builder. Call 309‑807‑2788 ASAP
Miscellaneous Are you creative? Can you drive the company truck? Local contractor needs your help with home improvement projects! Call D.L. 309‑725‑7404 Former ISU German student tutor. 6 years experience. Reasonable and flexible hours and rates. Call Paul at 531‑5295
SUBLEASING SAMI has subleases available www.sami.com (309)888‑4600