ALBERT CHANG D1: Designer of the Year CNBAM Portfolio
MUSTANG NEWS 2013–2014 MEDIA KIT I was in charge of art directing and creating an 8.5x11" informational print publication detailing advertising rates, newspaper run dates, calendar events and promotional packages for on-campus, student-run media conglomerate—Mustang Media Group. Aesthetic of publication was then used to dictate future designs for application across a wide range of media.
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“WEEK OF WELCOME” NEWSPAPER COVERS Front covers of our “Week of Welcome,” special sections edition—welcoming incoming freshmen to their school year.
VOLUME XCVIII, NUMBER 2 SEPTEMBER 16, 2013
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TIGERLILY SALON ADVERTISING CAMPAIGN Print and digital media promotional campaign for Tigerlily Salon in Downtown San Luis Obispo. Working closely with the client, I proposed, created, and executed a re-design of their website, which is now responsive. In addition, I hand-lettered graphic elements to work as marketing tools. All photographs were personally shot and edited for the project.
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SAN LUIS OBISPO GO-SLO MAP Pull-out newspaper map featuring select clients and special deals.
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MUSTANG NEWS RE-BRAND Collaborated with my design team to create a new logotype and identity system as a result of namechange from “Mustang Daily” to “Mustang News.” The newspaper still reports on three separate categories “News, Sports, Arts,” and we created graphic elements that color-coded each of these sections accordingly.
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