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Media Kit


TABLE OF CONTENTS Circulation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Readership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Buying Power . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Campus Audience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Display Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Special Sections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Expand Your Audience. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Enhanced Relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Contact Us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 The Collegian is Kansas State’s longest-running student tradition. Established in 1896 and now in its second century, The Collegian tells the story of K-State and K-Staters in print and online. Our student staff regularly wins national awards, and our readers rely on us for our independence. The Collegian is owned and published by Collegian Media Group, a local business incorporated in 1946 as a 501(c)3 non-profit.

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CIRCULATION Monday through Friday 10,000 copies of The Collegian are printed and distributed to 135 locations across Manhattan when classes are in session. On Wednesdays during June and July, 5,000 copies are distributed to 60 locations.

58 buildings receive The Collegian on the Manhattan and Salina campuses ek re eC ttl Tu

Kimball Ave.

d. Blv

KSU CAMPUS

Claflin Rd. ve. Anderson A Bluemont Ave. Manhattan Ave.

Rd. Seth Child

Fort Riley Blvd.

Drop Point

77 drops across Manhattan

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READERSHIP WHO IS READING WHAT?

Students

Faculty & Staff

Remaining K-Staters

The Collegian - 15,806 total readers 55% of students, 63% of faculty & staff

The Manhattan Mercury - 7,953 total readers 21% of students, 58% of faculty & staff

The Hype - 1,216 total readers 4% of students, 6% of faculty & staff

Manhattan Free Press - 961 total readers 2% of students, 8% of faculty & staff

EYES OR EARS? Radio is fragmented. It’s a cumbersome task to reach even a fraction of the university market. Compared with even the most popular radio stations, The Collegian attracts 20 times as many students and 35 times as many faculty. The students’ most popular station, KACZ 96.3, is listened to by only 2.7% of them. And only 1.8% of the faculty and staff listen to their favorite radio station, KMAN 1350.

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BUYING POWER Want to grow your income? The Collegian will help you earn your share of the $160.6 million spent annually by students, faculty and staff. How? 73.3% of that money is spent by readers of the Collegian newspaper and website. That’s $117.7 million in spending influenced by our advertisers. Dining, groceries, bars & nightclubs $5.6 million per month Clothing & shoes, hair, DVDs, entertainment $1.6 million per month Electronics, jewelry, TVs, vehicle upkeep $0.8 million per month Housing rentals $4.1 million per month

71.96% of the 15,087 people who go to bars read The Collegian, for a total of 10,856 bar-goers. The K-State market spends $324,775 a week at bars. More than two-thirds of K-Staters who eat out read The Collegian, spending a total of $514,771 every week. Our readers spend $907,456 a week on groceries.

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WHO IS ON CAMPUS? 2013 Manhattan & Salina

Students

Freshmen Sophomores Juniors Seniors Graduate Students Total Students

$5,889,312/month

4,014 3,971 4,156 6,586 4,453 23,180

Total Discretionary Spending

Faculty & Staff

$2,993,992/month Total Discretionary Spending

Total Faculty & Staff

5,600

Total K-State Community: 28,780

Total Monthly Discretionary Spending of Collegian Readers:

$5,947,614

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DISPLAY ADVERTISING SIZE The Collegian is a broadsheet, 6 columns wide, 21 inches tall. FREQUENCY DISCOUNTS Run one ad for full price, run the same ad again within four business days and save. - Local rate only, not available with other discounts, color not discounted COLOR Add depth, style, and character with color to make your ad stand out. If you are designing a four-color ad, please use CMYK. If you are designing a spot color ad, please call first in order to ensure the best reproduction. INSERTS Place your advertisement on a separate sheet to be inserted in The Collegian. Minimum: 5,000 issues Maximum: 10,000 issues FRONT PAGE NOTES Square stick-ons featured on the front page CLASSIFIED DISPLAY Place your ad where people are actively seeking with interest and get a discount when your ad runs on consecutive days REGIONAL ADVERTISING Expand your audience in newspapers in any three zones across Kansas, or even the entire state. Our ad network can maximze your reach. For more promotions & special editions, see the Rate Card at kstatecollegian.com, or contact the Advertising Department at 785-532-6560.

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SPECIAL SECTIONS GAMEDAYGUIDE friday, september 7, 2012

OFFENSE: Turnovers ‘hit or miss’ for the team

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DEFENSE: With no sacks, questions remain

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WALKER: ‘He just gets better and better’

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GIFT GUIDE 2012

K-STATE VS. MIAMI

‘The U’: speedy freshman poses threat Nicolas Wahl staff writer

By the numbers John Zetmeir staff writer

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e number that K-State senior linebacker Arthur Brown wears on his jersey. As a high schooler, Brown was ranked as the No. 1 linebacker by ESPN and signed to go to the University of Miami to be a Hurricane. After two years in Miami, Brown decided to transfer to K-State. As a 2012 All-American candidate, look for Brown to have a big impact for the Wildcats against his old team. In 2011, K-State was able to defeat Miami 28-24 in the final play, a 4-point win for KState. Look for this year�s matchup to be just as close.

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K-State will look to win their ninth straight game in the month of September this Saturday against Miami. K-State�s last loss in the month of September came in 2009 to the UCLA Bruins. 9 is also the number of points that the Wildcats allowed last week against Missouri State. Despite allowing the Bears to accumulate 418 total yards, the Wildcats were able to keep the Bears out of the end zone, forcing Missouri State to settle for field goals on three separate drives.

As Miami head coach Al Golden’s Hurricanes embark on the trek to Manhattan for tomorrow’s matchup against the No. 21 ranked K-tate Wildcats, “e U” looks to erase all memory of last season’s nail-biter 28-24 home-loss to the Wildcats. Golden knows the Hurricanes are in for a battle. “Clearly this week against Kansas State, we have a Herculean challenge out here. Excellent football team. Tough environment. Well-coached. Don’t beat themselves. Control time of possession. Led the Big 12 in least penalized teams,” Golden told the press Tuesday. “ey had 30 drives of 60 yards or more. Big time quarterback. Really as good as there is on defense with Arthur Brown at linebacker. It’s going to be a great challenge for our team and one that we’re preparing for as I speak.” e Hurricanes return just 10 starters (four on offense, six on defense) from a team that finished 6-6 a year ago and will rely heavily on former backups and newcomers, especially at the offensive skill positions. Gone are four-year starting quarterback Jacory Harris and running back Lamar Miller – who left school early to enter the NFL draft after rushing for 1,272 yards and nine touchdowns last year. It was Miller who ran through the K-State defense to the tune of 106 yards on 18 carries, including a 59-yard touchdown. An electrifying opening-week performance by the lightning-quick true-freshman Duke Johnson (seven carries, 135 yards, two touchdowns) that included a 56-yard touchdown scamper against Boston College should draw the attention of the Wildcats’ defense and could keep K-State linebackers from overloading the middle Saturday morning. “He’s a tremendously talented little player. He has tremendous speed,” said K-State head coach Bill Snyder in a Tuesday press conference. “He has good quickness to go along with his speed, and I think that he is perhaps probably growing as a receiver as well. ey utilize him in a lot of

different ways, so that tells me he can do a lot of different things.” A seemingly balanced attack, the Miami offense gained 208 yards on the ground and tallied 207 through the air, and will rely heavily on junior quarterback Stephen Morris. Morris went 28-of-45, passing for 207 yards against Boston College, and should see ample opportunity to make plays through the air against a K-State defense that looked anything but sound for much of its 51-9 season opening win over Missouri State. In the backfield, Miami, and more specifically Morris, will rely heavily on an inexperienced receiving corps. Both of the Hurricanes’ top receivers from a year ago (Travis Benjamin, Tommy Streeter) have moved on to the NFL. Allen Hurns, Miami’s third leading receiver from a year ago, is now the leader of the group. Morris found Hurns eight times for 81 yards while connecting with Lewis four times for 42 yards, including an 18-yard touchdown against Boston College. Sophomore center Shane McDermott, who started 10 games last season while allowing zero sacks and committing zero penalties, returns to anchor an offensive line that allowed for 208 Miami rushing yards and sacrificed just one sack in 45 passing attempts against Boston College. Defensively, the Hurricanes will depend on a solid group of linebackers to try to slow down Collin Klein and the powerful Wildcat running game. Sophomore middle-linebacker Denzel Perryman led all returning Hurricane defenders with 69 tackles last season and senior Ramon Buchanan returns to take over the left side after missing most of last season with a torn ACL. Buchanan registered 54 tackles as a junior in 2010. Freshman Eddie Johnson, who many thought was the most impressive of the three in workouts heading into the season, steps into the starting role on the right side. While the

Miami offense presents a formidable challenge to the K-State rushing attack – they only gave up 96 yards on 36 Boston College carries in the opener – they are suspect at defending the pass. Questioned as to whether the Hurricanes would be playing against an offense more suited to their own defensive strengths, Golden was hopeful but lauded the challenge at hand. “We’ll find out Saturday. I thought we were tough in short yardage situations — that wasn’t the case last year,” Golden said. “I thought we were stronger up front. We’ll see if we can do a better job to stop this [KState] attack. It was excellent a year ago.” Miami failed to register a sack in the opener despite the Eagles attempting 51 passes last Saturday, so the Hurricanes must get line pressure with some regularity or Klein should have plenty of open targets downfield. To do so, the Hurricanes will rely heavily on sophomore defensive end Anthony Chickillo who started nine games last season and registered five sacks on the year. Snyder noted the Miami defensive shifts as a point of emphasis. “Defensively, they are a big movement team, so you see a lot of movement out of their front and blitzes from anybody and everybody that they have in the first 11. at is always an issue. For a defense, it can be hit or miss,” Snyder said. e lack of pressure noted above allowed Boston College to torch the Miami secondary for 441 yards on 32-51 passing. e secondary which is led by seniors Brandon McGee and Vaughn Telemaque, must avoid getting burned by the K-State deep ball if Miami is to contain the Wildcat offense. A pair of seniors, who both saw extensive action last season, make for a solid Miami kicking game as punter Dalton Botts averaged 42.7 yards per punt and kicker Jake Wieclaw was 11-14 on field goals with a long of 49. He was 2-2 in the opener. Always dangerous in the return game, the Hurricanes look to continue that trend against the Wildcats. Sophomore backup receiver Phillip Dorsett will share punt return duties with the explosive Malcolm Lewis, while speedy Duke Johnson steps in alongside Dorsett on kick returns. Special teams will be huge as K-State showed last weekend how dangerous they can be.

tuesday, december 4, 2012

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Legendary host: 2013 New Year’s without Dick Clark

5 rap songs to vary your 2012 Christmas music playlist

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Tips for enjoying alcohol-free New Year’s Eve Kelly Iverson Attention all underage students: I feel your pain, as I, too, am not allowed to drink. I would like nothing more than to have a glass of wine with my Christmas dinner, however, this may not be an option this year for many of us. It’s not Christmas dinner that I am worried about as much as New Year’s Eve. e expectation to get obliterated and celebrate with a New Year’s kiss isn’t as plausible as most of us would like. Without alcohol, New Year’s Eve may seem like a simple turning of the year. I would like to think that the end of the year 2012 can still be a party, however, regardless of whether or not alcohol is involved.

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e Miami Hurricanes have lost 10 of their last 11 road games against top 25 BCS-ranked teams going back to 2005. K-State comes into the game ranked 21st in the AP poll and 20th in the USA Coaches Poll. Miami�s last win against a ranked opponent on the road came in 2009 against No. 18 Florida State. Meanwhile, K-State has won 10-straight home games against unranked opponents.

1. Love what you are wearing I find that one issue many people have at parties is that they drink because they lack confidence. One way of solving this problem is by simply loving what you are wearing — feeling and looking good. ere is no shame

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Missouri State was able to hang with K-State into the third quarter last Saturday. K-State then took over by scoring 42 unanswered points. e Hurricanes cannot afford to allow K-State to go on a similar scoring run that they had against Missouri State.

in going all out while getting ready for a New Year’s party. Don’t be too shy to go get your makeup done at the mall or take hours to do your hair. e better you feel, the less likely you are to feel the need to disguise what you think you look like with booze. Another plus to not drinking is that girls can wear painfully high heels without the possibility of falling down a staircase. e drunker you are, the more likely you are to eat it in a fabulous pair of heels. e inability to drink gives an opportunity to wear whatever the party goer wants, with the least chance of having a wardrobe mishap. 2. Do not rely on a New Year’s kiss to have a good time It is hard to have a good time when all you can worry about is who the lucky person will be when the clock strikes twelve. I find that the more people are worried about a kiss, the more likely they are to want to get so drunk they are unable to stand up, let alone make out. Not relying on a New Year’s kiss goes hand in hand with the confidence factor. Knowing that a kiss will not make or break your night is reassuring. It is also not attractive to rely on a kiss, get drunk and cry about it later. e more intoxicated you are, the more emotional you are.

A drama-free New Year’s party is always a good one. 3. Surround yourself with people you love e want for alcohol can slip a person’s mind when experiencing a quality time. By surrounding yourself with good friends who you are comfortable with, the need to drink can be less pressing. Being around new people can be intimidating, and having a good group of friends to be your wingmen (or wingwomen) can be helpful. Starting conversations with people without an alcoholic beverage leads to much better conversation. 4. Prepare really good food e more full you are, the more effort it takes to get tipsy. Forget the drink and have a good meal with friends before going out. e holidays bring about meals that consist of amazing turkey, stuffing and mashed potatoes. Take those leftovers to a party and they will be a bigger hit than any drink would. 5. You can party hop e inability to drink leaves underage people with the ability to drive. One good thing about this, is that if one party is not living up to your expectations, you can feel free to leave. After inhaling a couple of alcoholic drinks you are stuck at one party. By not drinking,

you have the ability and freedom to go wherever you please. On New Year’s there are usually many places to go, and by not drinking, it is possible to leave without finding a ride from someone else. 6. Hang out with family Many people have family members that are younger than them. Instead of going out, take it upon yourself to spend New Year’s the old-fashioned way: banging pots and pans on your front porch. Not only will your family appreciate the sibling love, but also drinking a glass of sparkling cider and watching the ball drop in Times Square on TV is relaxing and legal. Kelly Iverson is a sophomore in journalism and mass communications. Please send comments to edge@kstatecollegian.com.

How to pick that perfect gift for your Religious tolerance should be boyfriend, girlfriend this holiday season based on knowledge, respect, not fear of being politically correct

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Last season, Miami allowed sophomore running back John Hubert to rush for a career-high 166 yards and a touchdown. Last week against Missouri State, Hubert, now in his junior year, rushed for 152 yards, including a 95-yard touchdown run. After week one, Hubert leads the Big 12 Conference in rushing yards. Slowing down Hubert will be crucial to the Hurricanes’ success this Saturday if they hope to leave Manhattan with a win. Both teams allowed their opponents to pass for over 300 yards in their first game. Miami allowed Boston College�s junior quarterback Chase Rettig to pass for 441 yards, and the Wildcats allowed Missouri State junior quarterback Ashton Glaser and sophomore quarterback Kierra Harris to pass for a combined 323 yards. Last season, K-State quarterback Collin Klein only had 12 completed passes for 133 yards against Miami. However, two of those passes were touchdown passes.

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Perfect party tips to celebrate the upcoming apocalypse

Morgan Moxley

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Chris Rathjen

Picking the perfect gift for your partner can be tricky. What follows is some helpful tips for men to shop for their girlfriends, and for women to shop for their boyfriends. What Tommy Theis | Collegian

ABOVE: Travis Tannahill tries to escape two defenders after hauling in a 37 yard pass from Collin Klein, setting up a Wildcats field goal in the 51-9 victory over Missouri State.

Collegian file photo

BELOW: Willie leads the crowd in a cheer after the Wildacts scored a touchdown against the Texas Longhorns on Nov. 19, 2011.

do women want for a Christmas gift? You could try asking her, but you don’t want to spoil the surprise and you want to seem like you know everything about her. Here are some suggestions to help you feel confident about picking out that perfect gift for that perfect someone. Ask her friends and family. Nobody knows your gal better than her closest girlfriends. Women talk to each other about

what they like and things they want. If you’re lucky, some of her friends may even go on your shopping excursion with you. Your girlfriend’s family is great to ask because they’ve been buying gifts for her since she was born, so they probably have a good sense of her likes and dislikes. ey might even know what she hopes to receive from you. If you are feeling risky and want to buy your girlfriend clothes, make sure you know her sizes before going into the store. If you know her favorite store, then you are ahead of the game. Try to know some things she bought recently so you can familiarize yourself with her preferences. If your girlfriend is a big online shopper, she might have already made a wish list on a site like amazon.com where you can easily search for it. If you are out shopping with your girlfriend and you are wondering about certain items, gauge her reactions. If she likes what you are suggesting, you have found her present. You can also always fall back on jewelry. It’s not the most creative, but you can make it more personalized by having her name engraved on it. “I don’t

GIFT | pg. 5

FOOTBALL GAMEDAY every Friday before football games

The interest in our pre-game analysis is your opportunity to capture revenue.

THINK LOCAL 4 weeks in the fall & spring

Informational series, written by local personalities, on the importance of supporting local Manhattan businesses.

Cara Hillstock It’s Christmas time again. is means Christmas lights lining the streets, Christmas decorations lining the walls of stores and Christmas stockings lining our hearths — activities which leaves out religious minorities in the U.S., such as people of the Jewish faith. It’s easy for the majority to ignore the minority except for when they feel an obligation to be politically correct. Most people in the majority today are aware of Hanukkah as a holiday. Unfortunately, just because we’re aware of it and OK with other people celebrating it doesn’t mean we actually understand its significance. Typically, when one mentions Hanukkah, several misconceptions perpetuated by society pop into my head. “It’s one of the most important Jewish holidays! It’s like the Jewish Christmas! Kids get presents for eight days because the oil in the lamp lasted for eight days!” However, how much of this is actually true? e truth is, Hanukkah is not the “Jewish Christmas.” Traditionally, it’s not even a major holiday. Hanukkah is a minor holiday to commemorate the rededication of the Temple after an attempted religious genocide by the Greeks. At the time of the rededication, there was hardly any oil left in the lamp that hadn’t been defiled by the Greeks, but the menorah was supposed to burn throughout the night every night. Miraculously, it burned for eight days. Hanukkah is said to celebrate not only this miracle, but also the rededication of the Temple and the continuing existence of Judaism. Historically, children aren’t supposed to receive presents during Hanukkah. ey’re supposed to receive a traditional gift of “gelt,” consisting of small amounts of money. Giftgiving is a fairly recent add on that started

in the 1950s because parents didn’t want their children to feel left out of the Christmas fanfare. While Hanukkah does not have as great a religious significance as other Jewish holidays, it is now one of the most culturally significant. It now stands for religious tolerance. Both Jews and Christians are respectful of each other’s right to worship at this time of year and join hands in the brotherhood of humanity instead of arguing about differences. However, if we wish to celebrate religious tolerance during the holiday season, we must actually practice it. is involves understanding the actual significance of the holiday. For those of us who are not Jewish, to claim that Hanukkah is the “Jewish Christmas” and therefore has an equivalent religious significance to them is ignorant and even somewhat arrogant. Hanukkah is a minor Jewish holiday, and there are many others that have much more religious significance. is includes all of the major holidays, such as Passover and Yom Kippur, which most people know absolutely nothing about. I understand the majority’s desire to make sure that people who don’t celebrate Christmas aren’t excluded from the warmth of the holiday season, but to arbitrarily take one of their holidays and make assumptions about its importance just because it occurs around the time of one of their own most significant religious holidays is disrespectful. e proper way to include people is to actually learn about their holidays, their faith and what they’re celebrating, instead of dressing up their holiday so we can feel better about making such a loud fanfare about our own. Hopefully, someday, religious tolerance won’t be something that we automatically prescribe to in order to be considered politically correct and socially acceptable. Instead, maybe people will actually be interested in learning about and understanding the importance of significant holidays of other religions. Hanukkah starts this year on Dec. 9. Why not do a little reading up on it beforehand? Cara Hillstock is a sophomore in English. Please send comments to edge@kstatecollegian.com.

HOLIDAY ISSUES Halloween, Winter Break, Spring Break, Valentine’s, Fake Patty’s

Inform the community of your specials surrounding these exciting times.

© 2013 collegian media group

finals guide

finals guide, may 2013

TIPOFF GUIDE

INDEPENDENT VOICE FOR KANSAS STATE UNIVERSITY

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Academic appetite Healthy diet, hydration may prove to be more effective than caffiene while studying

Study sanctuaries Check out a few of the best place to study around campus to prep for finals

Ways to prevent, manage stress of finals week Shelbi Markham contributing writer e school year is coming to an end, but before it is over, there is one last thing for students to do: take their final exams. For students, finals week can mean endless hours of studying, finishing up projects and dealing with the accompanying stress. While finals week is an unavoidable aspect of college, there are steps that students can take to prevent and help deal with the ensuing stress. e main causes of stress during finals week typically stem from assignments, deadlines and studying for exams. At the same time, some students are preparing to pack up and head home or to another destination for the summer. With all the things to do, it can become overwhelming, said Jan Miller, doctoral psychology intern in the Counseling Services department. “I think sometimes students put things off till the last moment, and I know sometimes things tend to pile up at the end,” Miller said. Getting adequate sleep, eating well, exercising, drinking enough water and using good time management are all positive ways to prevent stress. Doing work in chunks can also help students avoid feeling overloaded with work, Miller said. is is a strategy that works for Jenny Latta, junior in elementary education. “I work ahead and set little goals for myself. I try not to think of everything at once,” Latta said. For Patrick Ahrens, junior in agricultural business, the key to remaining stress free during finals week is to prepare early and take breaks. “I would study sooner, and find ways to take your mind off things for a while,” Ahrens said.

It can be difficult to completely eliminate stress, but Miller said she believes that stress at a healthy level is actually necessary. Stress and anxiety can be used as positive motivators for completing work and studying for tests. Individual students can handle different levels of stress, and it is important to know your own level, Miller said. As well as good time management, getting exercise is another way to relieve stress. Even during finals week, taking a break to exercise can help relieve stress and improve mood. Miller recommends getting consistent exercise to help regulate stress levels and improve mental functions and to help students get refocused and re-energized. Mitchell Ritter, freshman in mathematics and statistics, uses exercise to take a break from studying. “I make sure to get good sleep and work out,” Ritter said. “Working out takes my mind off things. It’s a mental relief.” Having a friend or family member to lean on or a partner to study with can help ease the burden of stress during finals week, Miller said. is is another tactic that Latta uses. “I either talk to my parents or friends. I also try to make time for myself and take a break, like last weekend I went to get ice cream,” Latta said. “I think I am usually clearer minded after talking through my problem with someone. It really helps.” Another resource for stressed students is the Counseling Services office. Counseling Services has several online resources that give advice and tips on managing stress during finals. ese sites can be accessed through the University Life Cafe website

STRESS | pg. 2

Finals week can be a very stressful time for students, especially when it comes to finding the perfect place to study. Many students go to Hale Library because it is open 24 hours and has many desktop computers and open tables. Although Hale Library is large, with a campus of almost 24,000 students, it can be overwhelmingly packed during finals week. But it is not the only place to study. “e library and maybe other popular locations for studying are a bit crowded,” said Steven Danda-

neau, vice provost for undergraduate studies. “It would be helpful to have people spread out and have more quiet space.” On campus, the Leadership Studies building, K-State Student Union and the Alumni Center are just a few of the places students can find space to study. e Leadership Studies building will be open 24 hours a day Sunday through Friday of finals week. All areas will be available, including classrooms and study nooks. e K-State Student Union is another place on campus that has extended hours for finals week. Sunday through ursday, the ground and first floor will be open

Matching up: K-State looks to contain potent KU offense

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Big 12 showcases several much-improved teams

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Tipoff at 7 p.m., Bramlage Coliseum

Fresh start: Nino Williams on right track after injury-ridden first year

By the numbers Mark Kern sports editor

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e number of losses between K-State and KU in conference play With both teams undefeated in the Big 12, this is a monster game. e Jayhawks have won at least a share of eight straight Big 12 titles, and, if they win this game, will once again be in the driver’s seat for the conference. If K-State can continue their hot streak and gain a victory here, then the Wildcats will be alone at the top of the Big 12 standings.

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e number of seniors in the Jayhawks’ starting lineup Winning on the road in any conference is extremely difficult. However, having four senior starters that have been through many battles makes this a lot easier to do. ese guys have played in tough environments and in a national title, so the atmosphere will not be too big for them.

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e number of offensive rebounds per game for K-State For years K-State has been at the top of the Big 12 when it comes to rebounding, and this year it is no different. e Wildcats lead the Big 12 in offensive rebounds, while the Jayhawks are actually last in the conference with just 10 per game. While the Jayhawks’ stats are a little slighted there as they have the best shooting percentage in the conference, make no mistake about it: the Wildcats must win the battle of the boards.

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Rodney McGruder’s points per game average in Big 12 play At the beginning of the year, McGruder, like his teammates, seemed to be trying to figure out the Wildcats’ new offense. If the last four games are an indication, McGruder has definitely figured this out. McGruder has the complete offensive game, whether it is using the mid-range game, or hitting the trifecta if the defense gives it to him. He will need another big game if K-State is going to get the victory over KU.

photo illustration by Parker Robb | Collegian

Managing time well, planning ahead and spreading out the workload are several ways students can relieve the unavoidable stress of finals week.

Popular study spots on and off campus Morgan Huelsman staff writer

K-STATE VS. KU

tuesday, january 22, 2013 kstatecollegian.com

Finals frenzy Contrary to popular belief, there is such a thing as overstudying

24 hours. Audrey Taggart-Kagdis, assistant director of the Union, said the space offers a variety of resources for students who want to study there. “e Union offers 24-hour study space to support our students’ academic efforts,” Taggart-Kagdis said. “Also available are our two computer labs, vending machines and the convenience of the parking garage.” e Alumni Center also has extended hours during finals week. It will be open from 8 a.m. to 10 p.m. Monday through Wednesday, and

PLACES | pg. 2

Evert Nelson | Collegian

Studying under the canopy at the Leadership Studies Building Wednesday night, Krystalin Steffen, freshman in nursing (left) works on materials for a chemisty final while Karin McVay, freshman in hospitality management (right), writes a paper for her Comp 2 class.

Looking at the bright side: finals usher in summer fun

Jenn Sauber Don’t get me wrong — I would much rather be on a tropical island stretched out on a hammock in the warm sunlight. Or even just in my bed, sleeping in. But since neither of those two options are available right now, I will settle for the third best way to finish out a semester — finals week. Finals week is notorious for being stressful and hated by all students. While I don’t exactly look forward to finals week, I don’t dread it, either. Here’s why. During finals week, my planner is blissfully bare. I have to show up in three places, at three specific times. at’s it. I know exactly what is expected of me and when it is expected. Unlike normal weeks, which are full of so many things that I have to write my “to-dos” on sticky notes because my planner gets too full, finals week is simple. ere are no more busy-work assignments. No more meetings to attend. No events to plan. I can actually focus on my exams and projects for an entire week instead of dividing my time and attention between a dozen or so different things. Since there are fewer distractions and outside responsibilities, finals week is flexible. I am free to sleep until noon and stay up until 3 a.m. for an entire week with no consequences. I don’t have to change out of my pajamas for days at a time. I can go out for coffee with friends any time I want. I can go out for breakfast or lunch or dinner if I want. Finals week presents a level of flexibility unparalleled except during vacation. Another positive thing about finals week is that I see it coming. I know there

e most important player in this game against KU: Will Spradling e Wildcats are going to get the majority of their scoring from their perimeter, as McGruder, Spradling and Angel Rodriguez are the top three scorers on the team. Spradling, after a down year from the field last season, has seen his shooting really improve this season. Yet, as important as his offense is, it his defense that will be the key against the Jayhawks. With McGruder likely taking KU star Ben McLemore, Spradling will more than likely be matched up with Travis Releford. Releford is averaging 12.9 points on an impressive 61 percent from the field. Spradling must keep him off the offensive glass and limit him in the fast break.

will be finals. ere are no possibilities for surprises if I pay even a tiny bit of attention. I also know what the test will most likely be like because I’ve already taken tests from these teachers. It can also be easy to determine the lowest final exam grade required to raise my overall grade or to keep the one I currently have. Sometimes, this can be liberating. Other times, it can be panic-inducing. If you are stressed about having to study too many different topics, do some math. A class that requires a 48 percent on the final to keep an A warrants much less time and stress than one that has the real potential to raise your overall grade a whole letter, or to allow you pass the class. is is not possible during any other time in the semester, so take advantage of it if necessary. Of course, there is also the copious amount of studying typically required during finals week. is is partially a bummer, but it doesn’t have to be torture. Venture to some non-traditional places to study. My freshman year, I spent an entire day studying for my Spanish final at the K-State home track and field meet. I got a free T-shirt, spent the afternoon on a blanket in the sun watching K-State athletes compete and I got an A on the final. Talk about multitasking. No matter how stressful finals week is, relax. Break down each test into smaller, more manageable increments. Recruit a study buddy. Sleep until noon a few days. Take time to remember that we are at a college in a nation with the best higher education system in the world. Rejoice in the fact that your schedule only includes a handful of exams or projects. Only a few exams separate us from summer, so stock up on Red Bull and popcorn and settle in for finals week. After all, it could be a lot worse.

last day of classes, first day of finals

Reach out to Manhattan with a week-long shelf life during finals week.

Jacob Dean Wilson | Collegian

Sophomore forward Nino Williams looks for a shot during the Wildcats’ Nov. 12 victory over the Lamar Cardinals in Bramlage Coliseum.

John Zetmeir staff writer Sophomore forward Nino Williams believes that everything happens for a reason. It is hard to find another explanation for the ups and downs that the young man from St. Louis, Mo., has gone through since entering high school. It was the summer before his sophomore year of high school when Nino Williams heard of an amazing opportunity in Kansas City. A new prep school called Milestone Academy was seeking to recruit Williams along with plenty of other talented youngsters in the area. e school promised free tuition and living expenses, as well as the chance to travel around the country playing basketball at a high level. “I was going to prep school for the first

semester of my sophomore year, and my parents and all of my coaches figured out that it wasn’t really a prep school. It was kind of a joke,” Williams said. A joke, a lie, a scam; it turned out that the academy was not accredited by the NCAA and the basketball was not what the school had promised it to be. When players found out they scrambled to find a new school. Williams began playing for Spiece Mo-Kan Elite, one of the top basketball programs in the Kansas City area. “When he came to Mo-Kan, he was kind of lost,” said Mo-Kan teammate and current K-State teammate Will Spradling. “He didn’t really have anyone to look up to, and Mo-Kan put him with a good family.” It was Mo-Kan coach Matt Suther that introduced Williams to Derek Zeck, a

Leavenworth, Kan., native who had a son playing for Mo-Kan. “I had met Derek Zeck through Matt Suther,” Williams said. “en I formed a good relationship with Alec.” Suther asked Williams if he wanted the chance to play at Leavenworth and to move in with the Zeck family. Williams’ mother was hesitant at first to allow her son to move in with a family that she was unfamiliar with, but in the end it came down to Williams’ decision. He decided that he would give it a semester to see whether he liked it. He did, and Leavenworth became his new home. “He was very athletic but kind of rough in basketball and a little bit raw,” said Leavenworth head coach Larry Hogan. “He was ineligible because of the transfer

NINO | pg. 5

Redshirt freshman Ben McLemore emerges as one of KU’s top players

Mark Kern When the KU basketball team is under pressure, you would think they’d rely on one of four returning seniors who made it to last season’s national title game. However, it is a redshirt freshman getting the ball at the end of the game. After having to sit out last season due to academics, guard Ben McLemore has emerged as not only the Jayhawks’ best player, but one of the very best players in all of college basketball. On the season, McLemore is averaging 16.4 points and 5.4 rebounds per game. When the Jayhawks have really needed a basket, McLemore has taken his game

Jenna Sauber is a junior in print journalism and mass communications. Please send comments to edge@kstatecollegian.com.

FINALS GUIDE

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BASKETBALL LINE-UP before men’s Big 12 home games

Be a part of the line-up excitement by being on the back of the poster fans hold up in Bramlage. High excitement, high exposure, high response.

to an even higher level. With KU in danger of losing its first conference opener since 1991, McLemore hit a game-tying 3-pointer with one second left to send the game into overtime against the Iowa State Cyclones on Jan. 9. McLemore scored a career-high 33 points and the Jayhawks were able to escape with the 97-89 victory. What makes him even more dangerous? His continued improvement throughout the season. In his last six games, McLemore has shot 53 percent (26-of-47) from the 3-point line, including a 6-for-6 performance in the victory over Iowa State. His ability to score in so many different ways makes him one of the best in the country. Despite being known for his incredible offensive plays, his defense has been huge for the Jayhawks as well. With senior forward, and the Jayhawks’ best defender, Travis Releford in foul trouble on Jan. 6 against the Temple Owls, it was McLemore

who made the big defensive play to change the game. Trailing 57-56 with 2:55 left in the game, McLemore was put on the Owls’ senior guard Khalif Wyatt, who torched the Jayhawks to the tune of 26 points. McLemore was able to steal the ball and finished the play with a dunk, giving the Jayhawks a lead that they would not relinquish. To play for a Bill Self coached team you have to be a complete player, and that is absolutely what McLemore is becoming. If you ask any longtime KU fan, the first person they compare him to is Paul Pierce. Will he go on to have the same type of career that Pierce had? at is yet to be determined. One thing is very clear: if the Wildcats are going to defeat the Jayhawks tonight at Bramlage Coliseum, they must slow down this superstar freshman. Mark Kern is a senior in print journalism. Please send comments to sports@kstatecollegian.

Ashleigh Lee | The University Daily Kansan

Freshman guard Ben McLemore goes in for a layup during Jan. 14's game against Baylor in Allen Fieldhouse. McLemore had seven field goals with 17 total points in the Jayhawks’ 61-55 victory.

BASKETBALL TIP-OFF

before select men’s & women’s home games

Consistent weekly opportunities to expose your business in the well-read pre-game issues.


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The audience information in this media kit is the result of an independent survey of 2,885 students, faculty and staff of KSU from February 28 through March 4, 2013. The survey was conducted by Grotta Marketing Research, LLC, of Fort Worth for Collegian Media Group. Grotta Marketing Research administered the survey, collected the responses and analyzed them. The response rate was 10.3 percent. The data were analyzed using a statistical program and were weighed to represent the actual breakdown of the categories (freshman, sophomore, graduate student, staff, etc.). The survey was a questionnaire designed for an email survey of students, faculty and staff of KSU. It had 45 questions and a maximum of 166 responses. An email was sent to all students, faculty and staff inviting them to participate by following a link to a SurveyMonkey site. Each link was unique; no one could take the survey more than once. As an incentive, potential respondents were told that one randomly selected respondent would win a new iPad Mini tablet; the prize went to an undergraduate.

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