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Media Kit

Kent State University Student Media

Fall 2013 — Summer 2014

PRINT | WEB | BROADCAST | MOBILE


Here are the facts... Of all students

93%

have attended an event due to an advertisement

Students spend

10.2 minutes

on average reading the online edition

While reading the paper

Of all students

77% seek out advertising in their campus paper

Of all students

In the last 3 months

use coupons or promo codes at least some of the time

of all students have read their campus paper

86%

28,602 Total students enrolled on the Kent campus.

68%

60%

40%

Female

Male

69%

3,732

3,000

Graduates

Faculty & Staff

23,801

4,300

page through the entire issue

of students have read their campus paper in the last week

Of all students

49%

have read the online edition in the last week

Undergrads

Freshmen

Kent State welcomes 4,300 freshman for fall 2013, the largest freshman class in history.

Fact Sources: Kent State University Flash Facts, Fall 2012 College Newspaper Readership Study, Refuel, Day & Partners, February 2011

92% Students spend

14

minutes on average reading their campus paper

on average

2.7

read each copy of the campus paper

77% of students read the advertisements in their campus paper

81%

of students are motivated to take some action by an article or ad in their campus paper


Table of Contents The Daily Kent Stater Rates & Deadlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Stater Sizing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Common Display Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Premium Advertising Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . 5 Classifieds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Special Sections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Publication Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Online Advertising KentWired Mobile App . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Kentcribs.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 KentWired.com/KSUbuzz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Black Squirrel Radio Rates & Packages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

TV2 Rates & Packages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Student-Produced Magazines Magazine Descriptions .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13–14 Rates & Sizes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Important Information Policies & Contact Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15


Kent State University

The Daily Kent Stater The Daily Kent Stater is an award-winning student-run daily newspaper. It publishes Monday through Friday during the fall and spring semesters. It publishes weekly on Wednesdays during the summer months. Contract rates are available for local advertisers. Circulation is 6,750 daily in the fall and spring and 5,000 weekly in the summer.

Display Rates (Per Column Inch)

Open Rate .. . . . . . . . . . . . . . . . . . . $11.25 75" Contract Rate .. . . . . . . . . . . . . . $ 9.50 150" Contract Rate . . . . . . . . . . . . . . $ 9.00 300" Contract Rate .. . . . . . . . . . . . . $ 8.75 Campus Rate/Nonprofit . . . . . . . . . . $ 8.50 • Contracts are per semester.

Stater Sizing

• All advertising is ROP. Advertisers must request special

positioning. Special positioning adds a 10% surcharge on the total space cost.

The Daily Kent Stater is a standard broadsheet. A full page is equivalent to 6 columns by 21" deep.

• The Stater does not pay agency commission.

Column Inches 1c . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.728" 2c . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.583" 3c . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.437" 4c . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.292" 5c . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.146" 6c . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.00"

• Pricing is NET.

Special Coverage

Mondays . . . . . . . . . . . . . . . . . Sports Tuesdays . . . . . . . . . . . . . . . . . Fashion Thursdays . . . . . . . . . . . . . . . . . Entertainment Tab

2 col. x 2"

Color

2 col. x 3"

1 col. x 5"

(3.583" x 2") (1.728" x 5")

3

Full Color . . . . . . . . . . . . . . . . . $75.00 One Spot Color . . . . . . . . . . . . . $ 25.00

(3.583" x 3") Quarter Page 3 col. x 10.5" (5.437" x 10.5") Full Color

Spot Color

Black & White

Eighth Page 3 col. x 5" (5.437" x 5")

Inserts

Insert samples must be submitted for approval. Inserts are to be shipped directly to the printer at least 2 weeks prior to insertion. Midwest Offset

629 Wabash Avenue NW New Philadelphia, Ohio 44663 1-800-837-8666

Single Page . . . . . . . . . . . . . . . $ 450 full run Multiple Page . . . . . . . . . . . . . . $ 500 full run Half Page 6 col. x 10.5" (11" x 10.5")

Deadlines

Earlier deadlines may apply for special projects, promotions and sections. If an ad proof is requested, the deadline is three business days prior to run date. Ads canceled after the deadline at the request or fault of the advertiser are subject to full or partial cost of the ad space reserved. • Space reservation is required by 3pm

S ample sizes only, other sizes are available.

2 business days prior to run date.

• Ad copy approval is required by 3pm

1 business day prior to run date.


Student Media

Common Display Ad Info • Fall 2013 - Summer 2014 Page Type Full Page

Size 6c (11") x 21" Open Rate 75" Contract Rate 150" Contract Rate 300" Contract Rate Campus Rate

Total Inches 126" $11.25 $ 9.50 $ 9.00 $ 8.75 $ 8.50

1/2 Page

6c (11") x 10.5" Open Rate 75" Contract Rate 150" Contract Rate 300" Contract Rate Campus Rate

63" $11.25 $ 9.50 $ 9.00 $ 8.75 $ 8.50

1/4 Page

3c (5.437") x 10.5" Open Rate 75" Contract Rate 150" Contract Rate 300" Contract Rate Campus Rate

31.5" $11.25 $ 9.50 $ 9.00 $ 8.75 $ 8.50

1/8 Page

3c (5.437") x 5" Open Rate 75" Contract Rate 150" Contract Rate 300" Contract Rate Campus Rate

15" $11.25 $ 9.50 $ 9.00 $ 8.75 $ 8.50

1/16 Page

2c (3.583") x 3" Open Rate 75" Contract Rate 150" Contract Rate 300" Contract Rate Campus Rate

6" $11.25 $ 9.50 $ 9.00 $ 8.75 $ 8.50

Business Card

2c (3.583") x 2" Open Rate 75" Contract Rate 150" Contract Rate 300" Contract Rate Campus Rate

4" $11.25 $ 9.50 $ 9.00 $ 8.75 $ 8.50

B&W

$1,417.50 $1,197.00

$1,134.00

$1,102.50 $1,071.00

B&W

$708.75

$ 598.50 $ 567.00 $ 551.25

$ 535.50

B&W

$ 354.38 $ 299.25

$ 283.50 $ 275.63 $ 267.75

B&W

$168.75

$142.50

$135.00 $131.25 $127.50

B&W

$ 67.50 $ 57.00

$ 54.00

$ 52.50 $ 51.00

B&W

$ 45.00

$ 38.00 $ 36.00

$ 35.00 $ 34.00

1 Color $1,442.50 $1,222.00 $1,159.00 $1,127.50 $1,096.00

Full Color $1,492.50 $1,272.00 $1,209.00 $1,177.50 $1,146.00

1 Color $733.75 $ 623.50 $ 592.00 $ 576.25 $ 560.50

Full Color $783.75 $ 673.50 $ 642.00 $ 626.25 $ 610.50

1 Color $ 379.38 $ 324.25 $ 308.50 $ 300.63 $ 292.75

Full Color

$ 429.38 $ 374.25

$ 358.50 $ 350.63 $ 342.75

1 Color $193.75 $167.50 $160.00 $156.25 $152.50

Full Color $ 243.75 $ 217.50 $ 210.00 $ 206.25 $ 202.50

1 Color $ 92.50 $ 82.00 $79.00 $77.50 $76.00

Full Color $142.50 $132.00 $129.00 $127.50 $126.00

1 Color $70.00 $ 63.00 $ 61.00 $ 60.00 $ 59.00

Full Color $120.00 $113.00 $111.00 $110.00 $109.00

4


5

Kent State University

Premium Advertising Opportunities Front-Page Advertising

Popular Premium Placement

Sizing Options 6c x 1", 6c x 2", 6c x 3"

Premium positioning requires a 10% surcharge on the total space cost.

*6 columns is equivalent to 11"

Available Positions: • Page 2 (spot color only) • Page 3 • Opposite Classified • Classified Page (spot color only) • Back Cover

Placement Banner runs on the bottom of the front page of the Daily Kent Stater. 6x1 Pricing 6x2 Pricing 6x3 Pricing B&W: $ 275 B&W: $ 325 B&W: $ 375 4-Color: $ 350 4-Color: $ 400 4-Color: $ 450

Post-It Advertising

Double-Truck

Sizing 3"x 3" or 4"x 5"

Sizing 12 columns (22") x 21"

Placement Post-Its will be placed on the front page above the fold.

Placement Ad will run on center spread of paper.

Pricing $ 645 full run; $ 325 half run

Pricing B&W: $ 2,999; 4-Color: $ 3,250

Notes Advertiser must print and deliver the post-its to the Daily Kent Stater printer. Our Composition Department will design the post-its free of charge with space reservation.

Deadlines Space: 4 days prior to run date by 3pm Material: 3 days prior to run date by 3pm

Requirements

• Post-Its must be printed in a fan-fold and boxed. • The unwind direction must be #1 or #3.

• Post-Its must be delivered 2 weeks prior to run date. • Sample must be submitted for approval.

Entertainment Tab

(Thursdays only)

Get the latest entertainment news and trends in Thursday’s KSUbuzz. Thursday’s edition is tab-format with several ad sizes available. Classifieds and sponsorships are still available. Placement Front Page Banner

Sizing 6c (10.5") x 2"

B&W $ 375

1 Color $ 400

Full Color $ 450

Back Cover

6c (10.5") x 10.75"

$ 825

$ 850

$ 900

Full Page

6c (10.5") x 10.75"

$700

$725

$775

Horizontal Half Page

6c (10.5") x 5.3125"

$ 400

$ 425

$ 475

Vertical Half Page

3c (5.1875") x 10.75"

$ 400

$ 425

$ 475

Quarter Page

3c (5.1875") x 5.3125"

$ 200

$ 225

$ 275


Student Media

Classifieds Print Classifieds

• 35¢ per word. All punctuation is free excluding & and +. • Additional $1.00 each: Border around ad, centered text,

reversed text, bold font.

• Minimum price per day is $ 3.50. • Add a logo or picture for $ 3.00. • Phone numbers and websites are one word. • Thursday classifieds are in tab format.

Deadlines R eservation is required by noon 1 business day prior to run date.

Sponsorship Opportunities

Requirements The classified page has 4 sponsorships available per day. Sponsorships are first come, first served. Ad Copy: 2 days prior to run date by 3pm.

Online Classifieds

Horoscope 4 columns (7.292") x 1" B&W: $ 65 per day $ 275 for 5 days

Sudoku 2 columns (3.583") x 1.5" B&W: $ 60 per day $ 250 for 5 days

Comic 2 columns (3.583") x 1.5" B&W: $ 60 per day $ 250 for 5 days

Crossword 2 columns (3.583") x 1.5" B&W: $ 50 per day $ 225 for 5 days

Available Sections

• Appear on KentWired.com on the Classified tab.

• Auto

• In Memoriam

• Storage

• $ 4 per day with no length limit.

• Birthdays

• Legal Notices

• Sublet

• Only $ 2 per day when also running in the Daily Kent Stater.

• Childcare

• Lost & Found

• Travel

• Weekends are free with the purchase of Friday.

• Employment

• On-Campus

• Valentine's Day

• Events • For Sale • Free • Garage/

Rummage/ Yard Sales

• Greek Beats • Health & Fitness

Employment

• Personals • Pets • Real Estate • Rent • Roommate(s)

Needed

• Services

• Want to Buy • Under $ 99 • Shout Outs • What's Happening

6


7

Kent State University

Special Sections Fall 2013

Spring & Summer 2014

Orientation Issue 2013

Spring Renter’s Guide

Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, August 21 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thurs, August 1 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, August 14

Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, January 17 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, January 14 Ad Copy Due .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, January 15

Run 1/4 page or larger, receive Campus Rate. Campus accounts run 1/4 page or larger, receive free spot color.

Run 1/4 page or larger, receive Campus Rate. Campus accounts run 1/4 page or larger, receive free spot color.

Fall Renter’s Guide

Super Bowl Special

Run 1/4 page or larger, receive Campus Rate. Campus accounts run 1/4 page or larger, receive free spot color.

Showcase your specials for the big game. Purchase a full color business card ad (2c x 2") for only $ 65 (50% Savings). Advertisers may purchase more than one.

Homecoming

Valentine's Day

Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, September 20 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, September 17 Ad Copy Due .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, September 18

Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, January 31 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, January 29 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thurs, January 30

Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, October 4 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, October 1 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, October 2

Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thurs, February 13 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, February 11 Ad Copy Due .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, February 12

KSU Blue or Gold $ 20; Full Color $ 60

Feature your Valentine's Day specials. Purchase a full color business card ad (2c x 2") for only $ 65 (50% Savings). Advertisers may purchase more than one.

Halloween

Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, October 25 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, October 22 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, October 23 Orange $ 20; Full Color $ 60

Veterans Day

Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, November 8 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . Mon, November 6 Ad Copy Due .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thurs, November 7 A special salute to Veterans. Purchase a full color business card ad (2c x 2") for only $ 65 (50% Savings). Advertisers may purchase more than one.

Holiday/Graduation

Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, December 6 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, December 3 Ad Copy Due .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, December 4 Run 1/4 page or larger, receive Campus Rate. Campus accounts run 1/4 page or larger, receive free spot color.

St. Patrick’s Day

Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, March 14 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, March 11 Ad Copy Due .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, March 12 Green $ 20; Full Color $ 60

Best of Kent

Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, April 4 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thurs, March 20 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, April 1

Student Appreciation

Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, April 18 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, April 15 Ad Copy Due .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, April 16 KSU Blue or Gold $ 20; Full Color $ 60

Last Call/ Graduation

Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, May 2 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, April 29 Ad Copy Due .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, April 30 Run 1/4 page or larger, receive Campus Rate. Campus accounts run 1/4 page or larger, receive free spot color.

Orientation Issue 2014

Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, August 20 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, August 1 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, August 13 Run 1/4 page or larger, receive Campus Rate. Campus accounts run 1/4 page or larger, receive free spot color.


8

Student Media

Publication Calendar Summer & Fall 2013 June S M

July

T W Th F

S

S M

T W Th F

August S

S M

September

T W Th F

1

1 2 3 4 5 6

2 3 4 5 6 7 8

7 8

4 5

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

S

S M

T W Th F

S

1 2 3

1 2 3 4 5 6 7

7 8 9 10

8 9 10 11 12 13 14

14 15 16 17 18 19 20

11 12 13 14 15 16 17

15 16 17 18 19 20 21

21 22 23 24 25 26 27

18 19 20 21 22 23 24

22 23 24 25 26 27 28

28 29 30 31

25 26 27 28 29 30 31

29 30

9 10 11 12 13

6

30

October S M

T W Th F

November S

S M

T W Th F

December S

S M

T W Th F

S

1 2 3 4 5

1 2

1

6 7 8 9 10 11 12

3 4 5 6 7 8 9

8 9 10 11 12 13 14

13 14 15 16 17 18 19

10 11 12 13 14 15 16

15 16 17 18 19 20 21

20 21 22 23 24 25 26

17 18 19 20 21 22 23

22 23 24 25 26 27 28

27 28 29 30 31

24 25 26 27 28 29 30

29 30 31

Key

2 3 4 5 6 7

Non-Publication Reg-Publication Special Section

Spring & Summer 2014 January S M

T W Th F

February S

1 2 3 4

S M

T W Th F

March S

S M

T W Th F

April S

S M

T W Th F

S

1

1

1 2 3 4 5

5 6 7 8 9 10 11

2 3 4 5 6 7 8

2 3 4 5 6 7 8

6 7 8 9 10 11 12

12 13 14 15 16 17 18

9 10 11 12 13 14 15

9 10 11 12 13 14 15

13 14 15 16 17 18 19

19 20 21 22 23 24 25

16 17 18 19 20 21 22

16 17 18 19 20 21 22

20 21 22 23 24 25 26

26 27 28 29 30 31

23 24 25 26 27 28

23 24 25 26 27 28 29

27 28 29 30

30 31

May S M

June

T W Th F

S M

S M

T W Th F

1 2 3 4 5 6 7

1

2 3 4 5

1 2

4 5 6 7 8 9 10

8 9 10 11 12 13 14

6 7

8

9 10 11 12

3 4

11 12 13 14 15 16 17

15 16 17 18 19 20 21

13 14 15 16 17 18 19

10 11 12 13 14 15 16

18 19 20 21 22 23 24

22 23 24 25 26 27 28

20 21 22 23 24 25 16

17 18 19 20 21 22 23

25 26 27 28 29 30 31

29 30

27 28 29 30 31

24 25 26 27 28 29 30

T W Th F

S

August

1 2 3

S

July S

S M

31

T W Th F 5

S

6 7 8 9


9

Kent State University

KentWired Mobile App Take KentWired with you by downloading the KentWired app, available for both Android and iPhone users. It's your source for local information and is perfect for students, faculty, staff, visitors and local residents. The app features coupon newsfeeds, banner advertising, search mechanisms, viral sharing options, business information, and an extensive map of KSU. Businesses have the ability to customize promotions and handle their own updates or have an account executive do it for them.

Yearly Program $995

one-time payment (or 12 monthly payments of $100)

• Receive 1 year of online and mobile promotions • Custom business listing for online directory • Ability to make changes to your listing 24/7 • 2,000 text back coupons for the year

Additional Marketing Solutions (for those not purchasing the yearly program)

Campus Deals: Sell deals, tickets & products through the network. • $ 2.50 per transaction of $10 or less • $1 surcharge for every additional $10 Mobile SMS Promotions: 8¢-12¢ per text, reach all mobile subscribers

• Banner ad on the KentWired App

Push Notifications: 8¢-12¢ per notification, send a promotion to all app users

Events

Email Notifications: 3¢-4¢ per email, reach all email subscribers

The KentWired App also hosts events with advertisers. Drive traffic to your location with promotions and obtain the exposure needed to increase event attendance.

Banner Advertising KentWired App or the KentWired Map $ 250/month $75/week

KENTCRIBS KentCribs.com Kentcribs.com is a customized search engine for finding apartments near Kent State University. Apartment seekers can search by # of bedrooms, price and/or distance from KSU. Additional segments include # of bathrooms and a pet preference. All rentals are able to list their location free of charge. Further upgrades are available to enhance your listing.

Banner Advertising 468 x 60

Listing Opportunities Free Tier • Name

• Name

• Phone

• Phone

• Includes a link to site of advertiser’s

• # Rooms / # Baths

• # Rooms / # Baths

• Address

• Address

• Price/Month

• Price/Month

• Miles from KSU

• Miles from KSU

• 1 Photo

• Multiple Photos

choice

Flash Box (250 x 300) $175 per month/ $ 65 per week • Located on the Homepage only 250 x 300

Tier 1 - $45 per month

Top Banner (468 x 60) $ 250 per month/ $ 85 per week • Located on every page of the site

• Includes a link to site of

advertiser’s choice

Student Center

Student Center

• Amenities • Web Link • Email • Floor Plans • Map • Unlimited Narrative


Student Media 10

728 x 90

200 x 90

960 x 30 Connect to a better Web experience.

300 x 250

KentWired.com features information about Kent State University and the surrounding community including top news, sports and photos from the Daily Kent Stater, classifieds, specials and daily podcasts and newscasts from TV2. • All banner ads include a link to site of client’s choice • Monthly statistics will be sent to all advertisers • Ad design is free of charge with space reservation

468 x 60

• Over 200,000 impressions per month • Over 50,000 unique impressions per month 300 x 250

• Over 20,000 visitors per month • Over 2,600 Facebook fans and 4,500 Twitter followers *Based on statistics from Fall 2013 and Spring 2014 semesters

120 x 600

180 x 600

KentWired Ad Info Ad Type

Size

Placement

Still/Mo. Still/Wk. Flash/Mo. Flash/Wk.

Banners

728 x 90 200 x 90 960 x 30 468 x 60 300 x 250

Above Header Above Header Below Header Below Lead Story Right Box

$ 350

$125

$ 375

$175

$175

$75

$ 200

$100

Skyscrapers

180 x 600 120 x 600

Right Side Right Side

$ 200

$100

$ 225

$125

Page Curl

Pull down onto homepage

$ 450

$195

Video Sponsorship

15 second intro

$ 350

$175

(TV2 Video Pre-roll)

$125

$ 200 $ 250

$175

$ 50

$100 $125

$75

$150

$ 225

$ 300

$ 200

$75

$125

$150

$100

KSUbuzz (Entertainment Site) Ad Info Ad Type

Size

Placement

Still/Mo. Still/Wk. Flash/Mo. Flash/Wk.

Banners

728 x 90 300 x 250

Above Header Right Box

$100 $100

$ 50 $ 50

$125 $125

$75 $75


11 Kent State University

Black Squirrel Radio Black Squirrel Radio broadcasts on channels 2-4 and 2-6 on the Kent State University campus television network reaching more than 7,500 college students 24 hours a day, 7 days a week. The station format consists of college rock, local bands and urban. BSR has been recognized as the station to turn to for Kent State sports by ESPN.com and Kent State Athletics. Black Squirrel Radio also broadcasts to over 25,000 households on channel 16 on Time Warner Cable in most of Portage County and streams live over the web at Blacksquirrelradio.com. The site averages over 8,500 hits a month. The BSR Facebook has over 2,500 fans and over 2,000 Twitter followers.

Advertising Packages

Weekly: $50 total 2-Week Promotion: Total of 40 spots, 30 live reads • 30-second commercial • Spot airs 4x per day Mon-Fri (weekends are free) • Live reads 3x per day Mon-Fri (weekends are free) Monthly: $125 per month (savings of 35%) 1-Month Promotion: Total of 80 spots, 60 live reads • 30-second commercial • Spot airs 4x per day Mon-Fri (weekends are free) • Live reads 3x per day Mon-Fri (weekends are free) Semester: $400 per semester (savings of 35%) 15-week Promotion: Total of 300 spots, 225 live reads • 30-second commercial • Spot airs 4x per day Mon-Fri (weekends are free) • Live reads 3x per day Mon-Fri (weekends are free)

Additional Advertising Opportunities • Online banner ad for $ 50 per month.

• Webcam sponsorship for $ 25 per week.

DJ Services

Black Squirrel Radio disc jockeys are available to DJ your next event. Best prices, guaranteed. Contact BSR for more information at 330-672-1063 or at MobileDJ@ blacksquirrelradio.com.

Show Sponsorships

Shows run 1 time per week and are 2-hours in length. Sponsors receive: • 10-second live read for opening and closing billboard • Logo displayed on blacksquirrelradio.com • Logo placed in The Daily Kent Stater promotional ads for the show One Show $ 45/1 month $100/2 months $ 300/semester

Two Shows month $150/2 months $ 350/semester $ 90/1

KSU Football Sponsorships

BSR will commentate LIVE at the Kent State Football home games for the 2013 season. Sponsors receive: • Official sponsorship of pre-game show • Official sponsorship of halftime show • Official sponsorship of post-game show • Live reads throughout pre/half/post shows • Client logo to be used on BSR website with all football coverage • Client logo placed on all promotion ads in The Daily Kent Stater • BSR games will also be played on TV2 as the sound background Total Investment: $155


Student Media 12

TV2 TV2 reaches 7,500 Kent State students on channel 2-2 and more than 25,000 Portage County residents on Time Warner Cable channel 16 in most of Portage County.

Sponsorship Opportunities

Sponsors receive: • 10-second live read for opening and closing billboards • Logo shown during opening and closing billboards • Logo placed in the Daily Kent Stater promotional ads • Logo placed on 2-Link slide advertisements on TV2 • 2 thirty-second spots in show Original Programming: Weeknights at 9pm Programs include Sports Corner, PTC Show, The Blurb, The Agenda, What’s Up Weekly and Portage Pulse. Contact your account executive for complete show listings. Newcast $100/2 weeks $150/1 month $ 400/semester

Original Programming $ 50/2 weeks $75/1 month $ 250/semester

Election Night Sponsorships

TV2 allows Portage County residents to get their results first. Shows will air LIVE during the November general election and the May primaries (times TBD). Shows will end when the results are final and are no less than 2 hours long. Sponsorship Includes: • Minimum of 2 thirty-second commercials (If show runs more than 2 hours, commercial will continue to run at no additional charge) • Name mention in Daily Kent Stater promotional ads • Name mention in TV2 2-Link promotional slides • Name mention in Record Courier promotional ads November General Election: $ 400 May Primaries: $ 200

2-Link Advertising

During off-programming hours, TV2 runs advertisement slides and area photography with Black Squirrel Radio as the background music. 2-Link runs several hours per day. Ads are shown for 5 seconds before rotating and are shown up to 200 times per week. Weekly Option: $ 25 per week Monthly Option: $75 per month Semester Option: $ 350 per semester

Production Services

TV2 provides a full range of video production services. From start to finish or anything in between, we can help you deliver your message both professionally and cost-effectively. Call 330-672-2586 for an estimate and more information.

PortageTrailCentral.com

Exclusive coverage of the Portage Trail Conference, an association of 14 public schools within Portage, Stark and Summit counties. TV2 focuses on key games every week including on-site coverage of both football and basketball. Segments start in Sports Corner on Mondays. Mentions and discussions appear in every nightly newscast and culminate in the Friday Night Frenzy program. Sponsorship Includes: • 7 Commercial spots per week (1 per Sports Corner, 1 per newscast and 1 per Friday night Frenzy) • 7 Billboards per week using the sponsor's tagline and logo (1 per Sports Corner, 1 per newscast and 1 per Friday night Frenzy) • Promotional mention in Daily Kent Stater ads • B anner web ad on PortageTrailCentral.com Total Investment: $750


13 Kent State University

Student-Produced Magazines A A Magazine focuses on fashion and is Student Media's newest publication, premiering in spring 2012. This visually stunning magazine publishes 5,000 copies once per year and features designs by students from Kent State’s School of Fashion, tips on make-up and trends in hairstyling and jewelry. TheAMag.com

The Burr The Burr is an independent, award-winning magazine produced by and for Kent State University students. Each issue contains a compelling mix of how-to articles, original reportage and personal essays. The magazine’s frequently updated website features multimedia stories and blogs on lifestyle issues. The Burr publishes 5,000 copies twice a semester. TheBurr.com

Fusion Fusion magazine addresses sexual minority issues within the general population. It has been recognized nationally by the Society of Professional Journalists for excellence. It is gradually moving from only exploring campus-related topics to having an intense presence in the Northeast Ohio community. Fusion has a circulation of 5,000 in the Spring semester. OhioFusion.com

Luna Negra Kent State University’s literary publication is a blend of poetry, prose, photography and illustration. It features both student and outside submissions. Luna Negra has been publishing for more than 50 years and has a circulation of 5,000. LunaNegraMag.com

Uhuru Uhuru is a forum of exchange on matters concerning minorities with an emphasis on the Pan-African experience. A Best Student Magazine award winner from the Society of Professional Journalists, Uhuru has a circulation of 5,000. UhuruMag.com

Here are some more

facts:

38%

of college students will plan purchase decisions from a magazine

13

of readers will visit a website mentioned in an ad

35%

of college students say a magazine ad has influenced them to buy a specific product

72%

of college students react to display advertising


Student Media 14

Freshman Orientation Magazine Transitions Sending a child to college is a milestone in a family's life with so many emotions surrounded by so many questions. Transitions is dedicated to making that process easier. During the mandatory Destination Kent State Advising & Registration Program, nearly 5,000 parents and families of soon-to-be students spend more than a day in the city of Kent and at the University to prepare for that milestone. These are some questions Transitions can answer: • What restaurants can we visit while we are here? • Where are the banks and ATMs? • What hotels should we stay in when we visit? • What types of transportation are available? • Where can we shop for dorm items? Transitions is endorsed by the Destination Kent State Advising & Registration Program and is dristributed to families of first-time students during the program.

All Magazine Pricing Fall 2013 Magazine The Burr*

Quarter

Half

Full

Inside Covers

Back Cover

$ 350

$ 450

$ 500

Quarter

Half

Full

Inside Covers

Back Cover

$ 250

$ 325

Spring 2014 Magazine A Magazine

$ 200

The Burr*

$ 350

$ 450

$ 500

Fusion

$150

$ 225

$ 300

$ 350

$ 400

Luna Negra

$100

$150

$ 200

$ 250

$ 325

Transitions

$ 250

$ 350

$ 550

$725

$ 800

Uhuru

$150

$ 225

$ 300

$ 400

$ 450

*The Burr publishes two issues a semester. The price is for both editions for one semester. All ads include a web ad on the magazine's web site.


205 Franklin Hall, P.O. Box 5190, Kent, OH 44242 p: 330-672-2586 f: 330-672-4880 e: ads@ksustudentmedia.com

w: www.KentWired.com

Contact Info

General Policies

Lori Cantor Business Manager 330-672-0887 lcantor@kent.edu

Student Media reserves the right to reject at any time any advertisement, copy or imagery that student editors or general managers deem unsuitable. Student Media will make the final determination regarding any advertisement’s suitability for publication. Advertising may be rejected that is potentially libelous; violates any federal, state or local laws; or encourages discrimination against any individual or group on the basis of race, sex, age, color, creed, religion, national origin or disability. All ads having the appearance of news must have the word “advertisement” printed prominently above the ad. Political ads must conform to Ohio campaign disclosure laws, and clearly show endorsement. Student Media will not accept alcohol advertising that violates state laws or policies of the Ohio Liquor Control Commission; that encourages alcohol abuse or emphasizes quantity or frequency of use; that portrays alcohol as a solution to problems or necessary to social, sexual or academic success or that associates alcohol consumption with tasks that require skill, including operation of motor vehicles or machinery. Student Media adheres to the Fair Housing Act and the Equal Employment Opportunity Commission. Student Media is not responsible for any errors in camera-ready ads, or in type set by Student Media if the ad proof has been approved by the advertiser. Student Media is otherwise responsible for an error in an ad, Student Media will provide a correction in the next available issue, and/ or allowance to the advertiser will be limited to only that portion of the ad in error, not to exceed the net price of the ad.

Norma Young Finance Manager 330-672-0884 njyoung1@kent.edu Katie Barnes Media Specialist 330-672-0886 kbarnes6@kent.edu Tami Bongiorni Advertising Manager 330-672-6306 tbongior@kent.edu Hannah Jencius Classified Manager 330-672-0883 hjencius@kent.edu

Credit Policies Student Media offers net 30-day payment terms, billed monthly to clients with established payment records. New clients are required to prepay the first five ads. Invoices must be paid in the 30-day payment period. Student Media reserves the right to revoke the advertiser’s credit status if payment is overdue or incorrect. Advertising will not be accepted from the advertiser if there is an unpaid balance more than 60 days past the invoice date. Student Media reserves the right to request prepayment from an advertiser when it is deemed the advertiser cannot be extended credit. All classified advertising must be prepaid. If an incurred ad price is quoted, that price only applies to the first insertion.


Dailykentstater