SEPTEMBER/OCTOBER CAMPUS CASH:
CM LIFE publishes an 80 page coupon book twice a year. Once at the beginning of the school year in August and another near the beginning of the Spring Semester in February. These books are distributed at events, activities and rack locations on campus. Advertisers and readers LOVE them.
This section is promoted in the newspaper, on the CM Life website, on CM LIFE’s facebook and twitter pages and on bus shelters. The bus shelter poster includes a QR code that takes the user to our coupon book’s own dedicated website. The daily task of our PR interns is to Facebook and Tweet a different coupon each day, to encourage our readers to redeem. These Facebook posts give an advertiser 1,800-2,500 impressions on their coupon. The PR staff maintains the website.
LETS GET 2
HALLOWEIRD COSTUME CONTEST @
Tuesday, October 29, 2013 ALL NIGHT LONG! Prizes for top 3 costumes!
2ND PLACE 3RD PLACE
@ Wayside for a year! 1 FREE PIZZA per month @ The Cabin for a year!
$50 IN CAB CARDS
from Chippewa Cab
Like. Follow. Read.
Voting done via Twitter. Pick up your rules from the CM Life table when you get there!
1. Fall 2013 Book & Campus Cash Twitter post promoting trivia contest in the book and sample Facebook post for individual advertisers. 2. Halloweird promotional ad & sample tweet of contest entry.
In addition there was a CMU football trivia contest inside the Fall Book. CM Life PR staff tweeted and posted reminders on FB encouraging readers to answer the questions to win an iPad.
RESIDENCE HALL & RSO PRESENTATIONS:
In an effort to reach out to more freshmen and get them to start reading earlier, our PR interns coordinate with the 14 Residence Hall directors to make presentations at hall council meetings. The PR interns accompanied by a representative from the newsroom, usually the Editor In Chief, discuss the importance of CM LIFE on campus, introduce them to the sections in the paper, where to find the paper on campus, what days we publish and then answer any questions they might have. The PR intern will then do giveaways (CM LIFE t-shirts) by asking questions about what was presented to them. In addition, we provide a handout with contact information for each department on the paper. On the back of that sheet we also include instructions on how to make a newspaper hat, with an encouraging message to read, reuse and recycle. The PR interns have paper hats already premade to hand out as well. HALLOWEIRD PROMOTION: This year CM Life branched out with more cross promotions with our favorite advertisers. The “Halloweird CM Life Costume Contest” was part of a three day Halloween promotion with one of our local party spots. CM Life gathered prizes and participants had to come to the bar in costume, get their photos taken by a CM Life PR representative using their own phone. The participant than tweeted for votes. The social media contest promoted CM Life, increased visibility of CM Life on social media and helped extend our “FUN” brand.
Calendar CENTRAL MICHIGAN UNIVERSITY