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Central Michigan Life has a longstanding commitment to fair and accurate reporting. It is our policy to correct factual errors. Please e-mail © Central Michigan Life 2013 Volume 94, Number 64

Districts across the state, including Wayne State University, are racing to get their contracts in place before the new law takes effect, The Detroit News reported earlier this week. WSU’s faculty union, which represents nearly 2,000 faculty members and staff, has been bargaining since last

CMU is preparing to begin bargaining with unions for public broadcasting employees, office professionals and the supervisory/technical association, Smart said. All three union contracts expire June 30.


lyn Bonkowski, 19, who is accused of poisoning her roommate’s iced tea with bleach. Ross said the recent crimes have concerned him as a Mount Pleasant resident. “I live in this community,” Ross said. “My wife is active in this community with her volunteer activities. We think we’ve taken additional actions to improve the safety on our campus. We will continue to review that and monitor that.”

This promotion encouraged readers to take CM LIFE withIn them Spring Break, snap addition to on the five the fourth stabbing since a picture robberies and the abduction, September. Most notably, area hasin seenthat a jump in with CMtheLIFE destination, then post 20-year-old Mountand Pleasant notable crimes and other inresident Tyrone D. Stanley during this academic died from a stab wound Nov. it to ourcidents Facebook wall. This entered the reader year. 24 in an apartment on Main On Feb. 6, Street. Wild Wings gift cerin a contest toan armed winrobBuffalo bery was reported on the Additionally, 55-yearcorner of Main and is Maylike gold old John Douglas Whitecampus, is tificates. B-dubs on our so streets, just north of camalleged to have murdered pus. Rebekah Jane Gay, 24, in her with the everyone was enthusiastic. Top 3 faces On Feb. 1, a 20-year-old Broomfield Township home. man was stabbed after he That’s on top of an most likes certificates. Buffalo Wild Wings enteredwon an apartment withincident involving former out permission, marking CMU student Kayla Ashdonated prizes in exchange for color on their ads. Win-win for everyone. Our 2013 contest had 5 feet 7 inches to 5 feet 9 tall. ROBBERIES | previous years andinches more entries then the more The suspect had a handgun and took an unknown than votes . from a feCONTINUED FROM 1 1000 total facebook “like”amount of money The Subway restaurant robbery occurred around 10:56 p.m. Sunday near the intersection of Mission and Mosher streets.

As previously reported by CM Life, the suspect in the robbery was described as a Hispanic male wearing a blue hoodie ranging from

1705 S. Mission Street Mt. Pleasant 989.772.9200 5pm - 9pm, Food Only Expires 3/8/13

Ladies Night

1705 S. Mission Street | Mt. Pleasant | 989.772.9200



Last year, Jeff & Kim to ok us to Mexico!



MEXICO LIFE 2013 Central Michigan

Los B arriles MEXICO

male employee working the Subway restaurant alone.


FACEBOOK & TWITTER PR Manager promotes interesting articles, photos and advertisements to CM LIFE Facebook page and Twitter feed. These posts will alternate between links to website, or teaser to pick up the paper. Staff members use their own Facebook and Twitter accounts to promote CM LIFE. This creates an opportunity to show the diversity of information in CM LIFE on any given day.

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JAN. - DEC. WEEKLY EFFORTS: WHO READS PROMOTION. As newspapers continue to struggle for readership and relevance, and headlines continue to promote the gloom and doom of the printed word, we wanted to tell a different story. In our small market, the story is different. Not only is our readership among students still high, but our readership within the community of Mt. Pleasant continues to remain high. We wanted to showcase, not only to our readers, but primarily to our advertisers, who reads CM LIFE and the diversity of our readers. The PR staff coordinates the photo shoots and testimonials and creates the ads. The testimonials were used in other promotional materials as well. We included the testimonials on our advertising website for future advertisers to read; we added them to our bi-monthly email newsletter to our existing advertisers; we used them as rack posters around campus; and we added them as a photo album on CM LIFE’s Facebook page. The promotion has been very successful. It has a graphic element that is recognizable; when people are asked to do a testimonial, they remember previous ones that have run; and advertisers have commented about the diversity of our readership. It has been a great way to tell our story.


Where are YOU taking us for Spring Break ? VoTinG Will Close aT 5 p.m. Friday, marCh 15.

Limit one entry per person.

1. Spring Break promo ad; 2, 3 & 4 Examples of Spring Break entries