FEBRUARY VALENTINE’S DAY PERSONALS AND DINNER/MOVIE GIVEAWAY:
1. Valentine’s Day personals ad, flyer and poster. Event table. 2. Polar Plunge Crew before, during and after.
Ah, love on a college campus. What could be better? CM LIFE partnered with two local businesses to provide a romantic evening for two in observance of Valentine’s Day. Promotional ads began in the paper one month prior to publishing. We also promoted via our Facebook and Twitter accounts as well. CM LIFE PR staff created an event page on Facebook to reach out to non CM-LIFE readers/ fans. Invites are sent out via each member’s (Public Relations and Advertising staffs) personal Facebook account. Increasing awareness of event and CM LIFE. For loved ones away from campus, a rectangle ad ran on cm-life.com. This ad linked to a PDF form that parents, alumni and significant others were able to fill out and send in. Also about four weeks prior, CM LIFE PR staff puts up Bus Shelter posters, rack posters and flyers around campus promoting event. A QR code was used this year to encourage readers to submit their valentine message via mobile devices. The PR team also chalks classroom boards. In addition, PR teams set up tables at high-traffic locations and events signing lovers up for the special day. That gave us the extra push we needed to generate double the liners from previous years, and drive readers to the paper that day.
SPECIAL OLYMPICS OF MICHIGAN POLAR PLUNGE:
CM Life is a local, media sponsor for the annual Special Olympics Polar Plunge. Since CMU is home to the state headquarters, and 70% of the plungers are CMU students - it was a natural fit for us. In exchange for the sponsorship CM LIFE gets to field a team of 8 plungers. This is a feel good PR effort, with loads of visibility for us, all for a great cause. We donate 1/4 page ads and a rectangle ad on our website. We also put up posters around campus and on available bus shelters. For fun we also ran a contest on our website for readers to vote for their favorite plunge and their favorite costumes. Winners received Buffalo Wild Wings certificates.
JAN. - DEC. DAILY EFFORTS:
FACEBOOK & TWITTER PR Manager promotes interesting articles, photos and advertisements to CM LIFE Facebook page and Twitter feed. These posts will alternate between links to website, or teaser to pick up the paper. Staff members use their own Facebook and Twitter accounts to promote CM LIFE. This creates an opportunity to show the diversity of information in CM LIFE on any given day.
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