Page 1


Local/National

The Arbiter

Boise State University 1910 University Drive Boise, ID 83725-1335

Phone Fax E-mail Web

208.426.6300 888.388.7554 ads@stumedia.boisestate.edu arbiteronline.com

Advertising Bookkeeping Business Manager Marketing Director

208.426.6302 208.426.6306 208.426.6303 208.426.6304


Ad Sizes

(In Inches)

1/2 Vertical 5.00 x 20.00

Full Page

10.00 x 20.00

Business Card

Full Page

10.00 x 20.00 10.00 x 2.50

1/8 Vertical

1/4 Horizontal

1/4 Vertical 5.00 x 10.00

5.00 x 2.50

1/8 Horizontal

3.3 x 2.5

5.00 x 5.00

1/16 Page

10.00 x 5.00

1/2 Horizontal

10.00 x 10.00

Contract & Rate Policies All sizes listed are in inches wide by inches tall. Rates and charges are listed at net amount due. The Arbiter reserves the right to reject any advertising copy at any time. Rejection does not nullify the advertiser始s annual contract space requirement obligations. All ads are subject to approval prior to insertion by the Editor-In-Chief. If an advertiser fails to meet the requirements of the signed contract, the advertiser始s contract rate will be adjusted to either the rate earned (based on space actually purchased) or the Local Rate, and the advertiser will be billed accordingly. Advertisers are responsible for 25% of the full cost of space reserved if an ad is cancelled after deadline or has not been received by the publication deadline. Composition, artwork and photography produced by The Arbiter becomes property of The Arbiter and may not be used or reproduced in any other publication or medium or in any other form without prior written consent of the Director. The Arbiter also assumes no financial responsibility for typographical errors, omissions, failure of an ad to be published or other errors beyond our control.

Payment & Billing Invoices are sent out at the end of each week, and statements will be mailed monthly. Terms are net 30 days. For all new advertisers, payment is required prior to publication. For multiple run contracts, 25% of the total contract price must be paid until credit is established. All political advertising must be prepaid. Visa, MasterCard and Discover are gladly accepted. If an account becomes delinquent after 30 days, the account will accrue a finance charge of 1.5% per month (18% APR) or a minimum of $15 and may be turned over to a collection agency.

Deadlines Signed contracts are due six calendar days prior to publication. Proofed ads, or ads submitted by customer, are due three calendar days prior to publication.


Local

(cost/run)

1x

6x

15x

30x

Add Color Per Run

Business Card

$41.00

$38.00

$34.00

$29.00

+ $10.00

1/16 Page

$61.50

$57.00

$51.00

$43.50

+ $15.00

1/8 Page

$123.00

$114.00

$102.00

$87.00

+ $20.00

1/4 Page

$246.00

$219.00

$183.00

$153.00

+ $30.00

1/2 Page

$492.00

$390.00

$330.00

$270.00

+ $45.00

3/4 Page

$738.00

$585.00

$495.00

$405.00

+ $60.00

Full Page

$984.00

$780.00

$660.00

$540.00

+ $75.00

1x

6x

15x

30x

Add Color Per Run

Business Card

$52.50

$51.25

$48.75

$45.00

+ $10.00

1/16 Page

$78.75

$76.88

$73.13

$67.50

+ $15.00

1/8 Page

$157.50

$153.75

$146.25

$135.00

+ $20.00

1/4 Page

$315.00

$307.50

$292.50

$270.00

+ $30.00

1/2 Page

$630.00

$615.00

$585.00

$540.00

+ $45.00

3/4 Page

$945.00

$922.50

$877.50

$810.00

+ $60.00

Full Page

$1,260.00

$1,230.00

$1,170.00

$1,080.00

+ $75.00

National

(cost/run)

Classified Display 6x $14.20

15x

30x

1.25” x 2.00”

1x $16.40

$12.20

$10.20

1.25” x 3.00”

$24.60

$21.30

$18.30

$15.30

2.50” x 3.00”

$49.20

$42.60

$36.60

$30.60

5.00” x 2.00”

$65.60

$56.80

$48.80

$40.80

Single Page

2-4 Pages

5-8 Pages

8+ Pages

$45.00

$55.00

$65.00

$85.00

Inserts Price Per 1.000*

Insert Policies The Business Manager must approve all inserts in advance. The Arbiter reserves the right to refuse any pre-printed insert at any time. Rates quoted are for standardsized inserts printed on paper that can be inserted mechanically. For coupon books, tabloid or large inserts, call first for pricing and insertion requirements. Inserts simulating editorial style must carry the identification “this is a pre-paid advertisement” on each page of the insert.

Position Requests Except for Classified Display Ads, position may be requested. Position guarantees are available for a minimum of 15% of the total ad cost (including color) or a minimum of $30, whichever is greater. Without payment of a premium, The Arbiter will make every effort to honor position requests, but cannot guarantee position. Position guarantees are on a first-come, first-serve basis.


Arbiter Locations

Statistics

Arbiter News Stand Only stand locations are shown

Fall 2009 Enrollment

Postering services are available

Fall 2009 head count Summer 2009 head count

for these locations. Please contact your representative for more information regarding this service.

18,936 7,483

Student Population

Go online to view a complete list

Freshman Sophomore Junior Senior 2nd undergrad degree Academic graduate

of all our drop points throughout Boise.

4,706 3,559 3,308 4,284 839 2,240

25% 19% 17% 23% 4% 12%

Student Demographics Age Group 18 or younger 19-20 years 21-24 years 25-35 years 36-50 years 51+ years

Gender Female Male

1,824 3,391 5,245 5,430 2,367 679

10% 18% 28% 29% 12% 3%

10,281 8,533

54% 45%

Enrollment Status Full Time Part Time

12,875 6,061

68% 32%

10/11 Issue Dates August S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24 31

W 4 11 18 25

September TH 5 12 19 26

F 6 13 20 27

S 7 14 21 28

TH 2 9 16 23 30

TH 2 9 16 23 30

F 3 10 17 24

S 4 11 18 25

January

December S M T W 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

S M T W 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

October

F 3 10 17 24 31

S 4 11 18 25

4 11 18 25

S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24 31

5 12 19 26

6 13 20 27

7 14 21 28

S 1 8 15 22 29

May

April S M T W TH F 1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29

3 10 17 24 31

S 2 9 16 23 30

S M T W TH F 1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 31

S 2 9 16 23 30

February

S M T W TH F 2 9 16 23 30

November

S M T 1 6 7 8 13 14 15 20 21 22 27 28

W 2 9 16 23

TH 3 10 17 24

TH 5 12 19 26

F 6 13 20 27

S 7 14 21 28

S M T W 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

T 2 9 16 23 30

W 3 10 17 24

TH 4 11 18 25

F 5 12 19 26

S 6 13 20 27

W 2 9 16 23 30

TH 3 10 17 24 31

F 4 11 18 25

S 5 12 19 26

S M T W TH F 1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 31

S 2 9 16 23 30

March F 4 11 18 25

S 5 12 19 26

June W 4 11 18 25

S M 1 7 8 14 15 21 22 28 29

S M T 1 6 7 8 13 14 15 20 21 22 27 28 29

July TH 2 9 16 23 30

F 3 10 17 24

S 4 11 18 25


Winter Rec Guide Publishing Dates Thursday, December 2nd, 2010 Thursday, January 20th, 2011 Deadline for submission: November 30th, 2010

Rates & Sizes Ad Size

(width x height)

Price

1/4 Page

(5”x5.5”)

$249.00

1/2 Page

(10”x5.5”)

$499.00

Full Page

(10”x11”)

$899.00

All prices include both insertion dates. Add color for $50.00

Sponsorship Pakage

Price

Sponsor

$1999.00

Co-Sponsor

$1499.00

Sponsor Sponsorship includes a full page, full color ad on the back cover, your company logo on the front cover and all promotional advertisments. Co-Sponsor Co-Sponsorship includes a full page, full color ad on the inside cover, and your company logo on the front cover.

Advertising 2010-11


Arbiter Newsstands Rates & Deadlines $210.00 for an 21 stand route per week $420.00 for all 42 stands Ad Sizes are 8.5�x11� Sales are first come first serve.

Posters will be placed in the newsstands on Monday and will be change out the following Monday, unless otherwise contracted. Contracts are to be in 2 weeks prior. Please contact a Sales Accountant for details.

Contact 208.426.6300 Phone 208.426.6302 Advertising 208.426.6306 Bookkeeping 208.426.6303 Business Manager 208.426.6304 Marketing Director arbiteronline.com Web ads@stumedia.boisestate.edu E-mail

Stand Locations Stand Route #1 x

Stand Route # 2

Only stand locations are shown. Postering services are available for these locations. Please contact your representative for moreinformation regarding this service. Go online to view a complete list of all our drop points throughout Boise.

Advertising 2010-11


Rates & Sizes Ad Size

Price

(width x height)

1/4 Page

(5”x5.5”)

$129.00

1/2 Page

(10”x5.5”)

$249.00

Full Page

(10”x11”)

$499.00

Add color for $50.00

Publishing Schedule Opponent

Issue Date

Oregon State

09/23

Toledo

10/7

Louisianna Tech

10/25

Hawaiʼi

11/4

Fresno State

11/18

Utah State

12/02

Gridiron Pr

eview

INSIDE

Oregon spea ks about mee ting in Bois Chris Pete e rsen coming to talks about the Duc the Blue ks Meet the new Johnson at BSU Depth Cha rts Oregon and and Rosters for both Boise State

Boise S

tate Un iv

Boise Stat

vs. Univers

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2010 Football

vs. Univ

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Tonight | Bronco Sta dium | Kic koff at 8:15 p.m.

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on n

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s iver

vs.

it

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Univ

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Oh mi (

ersity

of Mia

mi (Ohio

)

Mia

Date

Opponent

Bo Location

Date

Opponent

Location

Mon, Sept. 6

Virginia Tech

at Fed Ex Field

Tue, Oct. 26

Louisianna Tech

Bronco Stadium

Sat, Sept. 18

Whyoming

at Laramie Field

Sat, Nov. 6

Hawai'i

Bronco Stadium

Sat, Sept. 25

Oregon State

Bronco Stadium

Fri, Nov. 12

Idaho

at Moscow

Sat, Oct. 2

New Mexico State

at Las Cruces

Fri, Nov. 19

Fresno State

Bronco Stadium

Sat, Oct. 9

Toledo

Bronco Stadium

Fri, Nov. 26

Nevada

Sat, Oct. 16

San Jose State

at San Jose

Sat, Dec. 4

Utah State

at Reno Bronco Stadium Advertising 2010-11


Online Advertising Leaderboard

Large Upper Right Email Blast

Story Ad Email Blast

Online Advertising Leaderboard

Large Upper Right

Story Ad

Email Blast

Size

728x90 Pixels

336x280 Pixels

468x60 Pixels

468x60 Pixels

Price

$450.00/mo

$450.00/mo

$350.00/mo

$50.00/week

Email Blast Info For $50 per week, a 468x60 ad banner will be seen on all emails (minimum 2 per week during fall and spring semesters) sent to subscribers of The Arbiter online newsletter, including emergency or breaking news emails. Advertising 2010-11


Leaderboard

Wide

Skyscraper

300 x 250 pixels

160 x 600 pixels

Rectangle

Leaderboard

Skyscraper

Leaderboard

728 x 90 pixels

Wide

Skyscraper

300 x 250 pixels

160 x 600 pixels

Rectangle

728 x 90 pixels

Wide

300 x 250 pixels

160 x 600 pixels

Rectangle

728 x 90 pixels


RECTANGLE (300 x 250 pixels)

(728 x 90 pixels)

LEADERBOARD

Rectangle Ad: WIDE S K Y S C R A P E R (160 x 600 pixels)

Monthly

Weekly

300 x 250 pixels National Local Faculty/Staff/Students

$350 $300 $250

$175 $150 $100

160 x 600 pixels National Local Faculty/Staff/Students

$300 $250 $225

$150 $125 $100

728 X 90 pixels National Local Faculty/Staff/Students

$250 $225 $200

$100 $75 $50

Wide Skyscraper Ad:

Leaderboard Ad:

RECTANGLE (300 x 250 pixels)

(728 x 90 pixels)

LEADERBOARD

Rectangle Ad: WIDE S K Y S C R A P E R (160 x 600 pixels)

Monthly

Weekly

300 x 250 pixels National Local Faculty/Staff/Students

$350 $300 $250

$175 $150 $100

160 x 600 pixels National Local Faculty/Staff/Students

$300 $250 $225

$150 $125 $100

728 X 90 pixels National Local Faculty/Staff/Students

$250 $225 $200

$100 $75 $50

Wide Skyscraper Ad:

Leaderboard Ad:

RECTANGLE (300 x 250 pixels)

(728 x 90 pixels)

LEADERBOARD

Rectangle Ad: WIDE S K Y S C R A P E R (160 x 600 pixels)

Monthly

Weekly

300 x 250 pixels National Local Faculty/Staff/Students

$350 $300 $250

$175 $150 $100

160 x 600 pixels National Local Faculty/Staff/Students

$300 $250 $225

$150 $125 $100

728 X 90 pixels National Local Faculty/Staff/Students

$250 $225 $200

$100 $75 $50

Wide Skyscraper Ad:

Leaderboard Ad:


Central Michigan Life We have reduced our media kit to a two-sided, single page as part of our sustainability effort. Our full media kit can be found online: www.centralmediacafe.com

our publication... Central Michigan Life has just celebrated 90 years of news publishing as independent voice at Central Michigan University. CM Life publishes every Monday, Wednesday and Friday during the school year, and once a week during summer sessions.

national rates

National Representative 360 Youth 26 Castillian Dr., Santa Barbara, CA 93117 Phone: (805) 968-8007 Fax: (805) 968-8003

local rates

All rates are per column inch, per contract period. Ads 18” or more will be billed at full 21 inches. Double Truck ads are billed as 13 columns. Guaranteed positions are 25% premium charge.

REPEAT RATE DISCOUNTS Advertising repeated in two consecutive issues after the first insertion at open rate. No copy changes. Not applicable to contracts. 1st Pickup. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25% off 2nd Pickup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50% off 5 AD RATE (Same ad, 5 times in semester, 4” min.). . . . . . . . . . . . . . $11.50 10 AD RATE (Same ad, 10 times in semester, 4” min.). . . . . . . . . . . . $11.00

contract rates FREQUENCY CONTRACTS

Min. number of inches placed . . . . . in a month for one contract year. . .

BULK CONTRACTS

30-59”. . . . . . . . . . . . $10.50 60-119”. . . . . . . . . . . . $10.25 120-239” . . . . . . . . . . . $9.90 240-399”. . . . . . . . . . . $9.25 400 +. . . . . . . . . . . . . . $8.25

100-300” . . . . . . . . . . . $ 1 1 .75 301-500”. . . . . . . . . . . . $ 11.00 501” + . . . . . . . . . . . . . . $10.50

BONUS! With all signed frequency and/or bulk advertising contracts, you get two (2) FREE colors (limited to available colors) per contract period! A $180 value!

color rates Full Color

Min. number of inches placed during a one year period

Min. $30, Max. $260 . . . . . . . . . . . . . . . . . . . . . . . .

Spot Color Ads

special issues • Back To CMU • Campus Cash • MAC Football Preview • Central Michigan Apartment Life

SEPTEMBER

OPEN RATE. . . . . . . . . . . . . . . . . . . . . . . $14.50 Non-Profit / RSO RATE . . . . . . . . . . . . . . $10.50

ROP Display and Classified Ad deadlines are at Noon two business days prior to publication.

AUGUST

OPEN NET RATE (per column inch) . . . . . . . . $11.55

ad deadlines

• Best of Central Michigan • Wares Fair

OCTOBER • Dining/Menu Guide • Homecoming • Sweetest Day

NOVEMBER

• MAC Basketball Preview • Rose Rowdie Section • MAC Football Championships • Apartment Life

DECEMBER

• Finals Week • Graduation • Football Bowl Issue

JANUARY • Back to CMU • MLK Remembrance

FEBRUARY • Campus Cash • Valentine’s Day • Apartment Life

MARCH • Basketball HOOPS

APRIL • Finals Week • Graduation • Summer Orientation • CMU Welcomes You

audience reach

Since 1919, Central Michigan Life has covered the Central Michigan University and Mt. Pleasant communities. 13,000 papers are distributed free on Monday, Wednesday and Friday during the academic year and 6,500 on Wednesday during the summer months to more than 180 locations in Mt. Pleasant and the CMU campus.

publication dates 2009/2010

$3.00 per col. inch. . . $1.50 per col. inch

Min. $10, Max. $90 . . . . . . . . . . . . . . . . . .

www.centralmediacafe.com 436 Moore Hall • CMU • Mt. Pleasant, MI 48859 • (989)774-3493 • FAX (989)774-7805 ADVERTISING: advertising@cm-life.com EDITORIAL: editor@cm-life.com


6 columns = 11.00” wide –––>

| national exposure for your business. You’ll be reaching more than 211,289 unique viewers per month - 7 days a week, 24 hours a day!

classified line rates

national banners & buttons

15 words or less, each additional word is 20¢. All classified line ads on our website daily. Link your classified ad to your website – $1.00 per day.

1-2 DAYS. . . . . . . . $7.50/day 3-6 DAYS. . . . . . . $7.20/day

National advertising space on our website is reserved through COLLEGE PUBLISHER, INC., Y2M: Youth Media - Marketing Networks, 100 City Hall Plaza - Level 2, Boston, MA 02108 (617) 248-9880 or at www.mtvu.com/about/advertising

7-12 DAYS. . . . . . . . $7.00/day 13 + DAYS. . . . . . . . $6.75/day

local banners & buttons

classified mighty minis

Mechanical requirements: 72dpi / RGB /.JPG, .GIF or .SWF format

1 col. x 1.5” ads.

LEADERBOARD . . . . . . . . . . . . $20/CPM*

Run your ad at incredible savings! More than 34,200 readers perusing the classifieds, crosswords and comics.

RECTANGLE . . . . . . . . . . . . . . . $20/CPM*

728 x 90 pixels

• 1 WK. $15/day • 2 WKS. $10/day • 3+4 WKS. $7 /day

300 x 250 pixels (less than 40K file size)

PEEL BACK . . . . . . . . . . . . . . . $30/CPM*

technical specifications

Size of Printed Area: 11.625” x 21”

1 Column Width. . . . . . . . 1.69 2 Column Width. . . . . . . 3.55 3 Column Width . . . . . . . 5.42

We only accept Adobe PDF, EPS, JPEG and TIFF formats for press-ready ads. Any files submitted in Microsoft Word, Publisher

Call for Size

BANNERS . . . . . . . . . . . . . . $600/MONTH 468 x 60 pixels (less than 40K file size)

BUTTONS . . . . . . . . . . . . . . $300/MONTH

4 Column Width . . . . . . . . 7.28 5 Column Width . . . . . . . . 9.14 6 Column Width . . . . . . . . 11.00

broadcast advertising Central Michigan Life is proud to represet Modern Rock 91.5 and Moore Hall TV. For other advertising opportunities, see: CentralMediaCafe.com

outdoor advertising

Central Michigan Life offers 16x20 poster display on racks via three different routes. In addition, CMLlife partners with the Isabella County Transit Company to provide bus shelter advertising throughout Mt. Pleasant. See: CentralMediaCafe.com for more information.

|

5 columns = 9.14” wide –––>

www.cm-life.com is an excellent way to gain local and

|

360-499”. . . . . . . . . . . $10.95 500” + . . . . . . . . . . . . . $10.50

4 columns = 7.28” wide –––>

60-119”. . . . . . . . . . . . . $11.75 120-239”. . . . . . . . . . . $11.50 240-359” . . . . . . . . . . $11.25

3 columns = 5.42” wide –––>

Minimum number of inches placed in same month.

125 x 125 pixels (less than 10K file size)

CONTRACT RATES AVAILABLE See www.centralmediacafe.com for current information. *Cost Per Thousand Impressions

inserts ________________________________________________________________

• Min. size 3.5” x 5.5” Max. size 11.25” x 12.25”

___________________________________________________________________ Priced at Cost per Thousand (CPM) • Minimum order: 11,000 pieces

2 Pgs. . . . . $50 4 Pgs. . . . . $50 8 Pgs. . . . . $50 12 Pgs. . . . $50

16 Pgs...........$50 20 Pgs.........$50 24 Pgs.........$50 28 Pgs.........$50

32 Pgs 36 Pgs

DELIVERY: Inserts should be delivered in cartons or skids, and arrive 5 days prior to publication to: News Web Printing Services - Attn: Kathy Kent 1005 East Fairplains, Greenville, MI 48838

PRODUCT SAMPLING: Call for Quote.

$50 $50

Over 40 pgs, add $5 .00 for every additional 4 pgs

Central Michigan Life 436 Moore Hall • CMU • Mt. Pleasant, MI 48859 • (989)774-3493 • FAX (989)774-7805 ADVERTISING: advertising@cm-life.com EDITORIAL: editor@cm-life.com

|

classified display contracts

College Newspaper Website by the Michigan Press Association since 1999! That’s 10 years of excellence and dedication to be the #1 news source and information gateway for our community and around the world!

2 columns = 3.55” wide –––>

Open Rate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $14.95 Student Organizations/Non-Profit . . . . . . . . . . . . . . $10.25

|

online advertising

www.cm-life.com has been awarded Best Michigan

1 column = 1.69” wide –––>

classified advertising

All rates are per column inch, per contract period.


About The Collegian Students at Colorado State University have turned to the Rocky Mountain Collegian as their primary source of news and campus information for over 119 years. Founded in 1891, the Collegian is the only student-run daily newspaper in the state. In Fort Collins alone, CSU students spend more than $168 million annually. There is ABSOLUTELY no better way to reach the CSU community than through the Rocky Mountain Collegian. The Collegian is published Monday through Friday in accordance with the CSU academic calendar. During fall and spring semesters, 10,000 copies are distributed throughout campus and to more than 70 locations in Fort Collins.

Contact Information MAILING ADDRESS The Rocky Mountain Collegian Rocky Mountain Student Media Corp. CSU Lory Student Center, Box 13 Fort Collins, CO 80523

WEBSITE

www.collegian.com

TELEPHONE Advertising

970.491.7467

Classified Advertising

970.491.1686

Newsroom

970.491.7513

FASCIMILE

Advertising & Newsroom

970.491.1690

COLLEGIAN PERSONNEL Kim Blumhardt • Advertising 970.491.1146 kim.blumhardt@colostate.edu Jenny Fischer • Creative Services 970.491.1693 jenny.fischer@colostate.edu Diane Thomas • Business Office 970.491.2050 diane.thomas@colostate.edu

E MAIL Advertising advertising1@collegian.com advertising2@collegian.com Classifieds classads@lamar.colostate.edu Newsroom editor@collegian.com

About Student Media Student Media has been the heart of communication for students at Colorado State University for over a century. Student Media, the Rocky Mountain Collegian and collegian.com, KCSU, CTV and College Avenue, provides an opportunity for students to enhance their undergraduate experience through education, training and hands-on application. The Rocky Mountain Student Media Corporation is a 501c3 non-profit educational corporation.

KCSU KCSU, a music intensive college/alternative station produces music, news, talk and public affairs programming 24 hours a day, seven days a week at 90.5 FM and streaming on the net at www.kcsufm.com. For underwriting opportunities call 970-491-7611.

CTV Campus Television produces three news, one sports and one music entertainment show every week, all broadcast on Comcast Cable channel 11 at 9-noon-9, Monday through Friday. For underwriting and sponsorship opportunities call 970-491-6493.

College Avenue College Avenue is a news and features magazine focusing on issues related to CSU students and the Fort Collins community. See page 6 for advertising rates.


Market Profile Our targeted audience at Colorado State University includes more than 33,000 students, faculty and staff.

Student Enrollment (Fall 2009) Undergraduate Graduate Prof Vet Med Total

21,204 3,671 538 25,413

Student Highlights Student Spending CSU students contribute more than $168 million to the local economy for off-campus housing, food, entertainment, transportation and other personal expenses. Colorado Department of Higher Education, 2006

How Students Spend Their Money

University Employees Total Faculty & Staff  5,833 Post Doctorate & Others 307 Total 6,140 CSU is Fort Collins’ single largest employer.

Off-Campus Total

od

n Fo

%o 46.4

4.1%

e htlif 6.7%

1,500

Total Reach

y

olog

ig

on N 8.5%

tics sme o C on

echn on T

ent

33,053 12.1%

on

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s&S othe

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ts

uc Prod e r a nal C

Student Profile

rso n Pe o 8.8%

Students by Class Freshmen Sophomores Juniors Seniors Graduate & Professional

Students by Gender Female Male

Alloy College Explorer Study 2007

23% 19% 18% 23% 17% 52% 48%

Students by Age at Registration 20 & under 48% 21-25 36% 26 & over 16% 52% of CSU students are 21 or older.

Student Housing

Students Read Their School Paper

77% live off-campus in apartments, condos and houses located throughout the city. 90% of these students rent or own their own residence. 23% live on-campus. CSU has 12 residence halls, 718 apartments for students with families and 191 apartments for non-traditional and graduate students.

of students have read their 76% student-run paper in the last

Student Residency Resident Students Non-resident Students

80% 20%

30 days.

61%

of CSU students read the Collegian regularly.

65%

Sources: AM + M 2008 College Newspaper Audience study conducted by MORI Research, Student Voice, April 1, 2009

of students do not read their local daily paper. Students are not effectively reached by the local "general market" newspapers.

of students have attended 43% an event due to an ad.

have mentioned an ad to a friend. 44% of all students and 48% of 79% female students, seek out ads

College newspapers continue to be the most effective means of reaching today’s students.

in their campus paper.

of students have been motivated 92% to take some sort of action by an article or advertisement.


Special Rates

Advertising Rates

First Time Advertisers - Five for Four

Display Rates Net Rate, per column inch

Open Rate

$10.50

Non-Profit Rate

$9.00

Special rate applies to any organization with IRS tax-exempt, non-profit status.

CSU Department Rate

$7.25

Special rate applies to all CSU departments.

$6.30

Business Builder 2-4 inch ad 5-10 inch ad

$8.20 $7.60

Special rate for any ad running 15 or more days consecutively, without copy changes.

Annual Contract Rates Take advantage of maximum exposure at minimum costs with an annual contract. Contracts are good for 12 months from signing date. If, at the end of the contract period, the advertiser has not fulfilled the contract, the inches will be billed at the next applicable earned contract rate. 100 inches...................................................................................$9.40 250 inches...................................................................................$9.00 500 inches...................................................................................$8.70 750 inches...................................................................................$8.40 1000 inches.................................................................................$8.00 1500 inches.................................................................................$7.50

Deadlines Deadlines for all display advertising space is 4 p.m. Mountain Standard Time, two working days prior to publication. Publication Day Monday 4 p.m. Thursday Tuesday 4 p.m. Friday Wednesday 4 p.m. Monday Thursday 4 p.m. Tuesday Friday 4 p.m. Wednesday

Email advertising1@collegian.com advertising2@collegian.com

Repeat Discount - 20% Off Consistency is key when it comes to effective advertising. Save 20% off a second ad and up to four ads when scheduled within five publishing days of the original ad.

Color

CSU Student Rate

Organizations recognized by ASCSU are eligible for the student rate. No other discounts apply.

First time local advertisers, new in business or new to the Collegian, can take advantage of a FREE ad when five ads are scheduled within ten publishing days. You pay for four ads and the fifth ad is FREE.

Any color, spot or full Color is charged in addition to space

grayscale

one spot color

$100

full color

Inserts 1-4 pages $50/thousand 4 or more times annually $40/thousand 4+ pages $60/thousand 4 or more times annually $50/thousand Pre-printed inserts only. Acceptance of inserts is upon approval by the Collegian. Maximum size without folding is 9" x 12". Full run is 10,000 inserts. Smaller runs are available. Inserts should be delivered to our printer 5 days before insertion date. Call 970-491-1146 for printer delivery information.

Additional Opportunities Call For Pricing • Front Page Advertising • Post It Notes • Puzzle Sponsorships

• Ram Talk Sponsorship • Tuesday Coupon Corner • Verve Calendar Page


Ad Sizing

Classifieds

1.658”

One-three days

Rate per word, per day. 15 word minimum

Four or more days

Rate per word, per consecutive day. 15 word minimum

30¢

($4.50 minimum)

1”

Classified Rates, Print Edition

One Column Inch

20¢

($3.00 minimum)

$6.00

Special rate for personal items selling for $500 or less. Additional words are 20¢ per word, per day. Special rate for 10 days, 15 words with a photo.

Inches 1.658 3.426 5.196 6.963 8.732 10.5

Full Page Ad

FOR SALE Bargain Bin 3 days and 15 words

FOR SALE Automobiles

Columns 1 2 3 4 5 6

6 columns x 20" = 120 column inches

6 x 20

120 column inches x Your Rate = Cost of Ad

full page

$30.00

Classified Extras Bold Type

20¢

Additional per word, per day.

Business Logo/Featured Art Additional per ad, per day.

$1.20

Half Page Ad 3 columns x 20" = 60 column inches 6 columns x 10" = 60 column inches 60 column inches x Your Rate = Cost of Ad

6 x 10 half page

Classified Word Deadlines Deadline for all classified line ads is 4 p.m. Mountain Standard Time, one working day prior to publication. Cancellation or changes in ads cannot be accepted after deadline.

Payment Advance payment is required for all classified word ads. Payment options included cash, checks, Visa, Mastercard, Discover and American Express. Refunds are not issued for cancelled ads.

Quarter Page Ad 3 columns x 10" = 30 column inches 4 columns x 8" = 32 column inches 32 or 30 column inches x Your Rate = Cost of Ad

3 x 10

1/4 page

Other Popular Sizes Place your classified ad ONLINE at www.Collegian.com click on Classifieds

1 column x 5" = 5 column inches 2 columns x 2" = 4 column inches 2 columns x 8" = 16 column inches 3 columns x 5" = 15 column inches 4, 5, 15 or 16 column inches x Your Rate = Cost of Ad

2x2 1x5 2x8 3x 5


College Avenue Distribution Locations

About Us College Avenue is a news and features periodical published four times a school year. It is produced completely by students, for students.

Advertising Rates Back Cover: ....................................... $530 Inside Cover (front or back): ......... $440 Full Inside Page: ............................... $260 Half Inside Page: ............................. $165 All ads are produced in full color. College Avenue offers a 20% discount for customers who run the same ad in consecutive editions. Ask your advertising representative for more information.

Release Dates & Deadlines Fall Semester, Issue 1

Publishes: September 22 Advertising Deadline: August 27

Spring Semester, Issue 3

Publishes: February 16 Advertising Deadline: January 21

Fall Semester, Issue 2 Spring Semester, Issue 4

Publishes: November 17 Advertising Deadline: October 22

Publishes: April 13 Advertising Deadline: March 21

www.collegeavenuemag.com

Online @ Collegian.com Collegian.com features up-to-date news, online classifieds, Ram Talk, blogs, games, and more.

Online Rates Full Banner, 468x60 pixel Skyscraper, 120x600

$175/month $200/month

Square, 300x250 pixels

$200/month

Top Square, 125x125 pixels

$100/month $225/3 months

College Avenue is distributed at various locations around campus and throughout Fort Collins, including the Lory Student Center, Clark Building A and B Wings, Student Recreation Center, The Morgan Library, Residence Halls, and the Eddy Building.

Ad Specs Full Page Cover Ad: 8.25” x 10.75” Half Page Cover Ad: 8.25” x 5.5” Inside Full Page Ad: 8” x 10.5” Inside Half Page Ad: 8” x 5.25” Client-produced ads are welcome. Ads need to be sent to College Avenue as PDF files in CMYK format. All artwork needs to be saved at a minimum of 300 dpi, and all fonts from Illustrator files or similar formats need to be outlined. College Avenue has an advertising design staff available to create full color ads to your specifications, free of charge.


Ad Submission Guidelines 6 Steps to Placing an Ad

1wantsize Determine if you a smaller ad for minimal cost, a full page for maximum exposure or something inbetween. See page 5 for common sizes and measurements. You can run an ad as small as 1 column by 2 inches, or as big as 6 columns by 20 inches.

2 rate

Are you a business at our open rate? A non-profit group? Are you eligible for any discounts? Do you want to run in color, which is charged in addition to space? Determine your rate from the options listed on pages 4&5.

3

dates

In which publication(s) will the ad run? Will the ad run multiple times or once? See the publishing schedule on the back cover to select your ad schedule, See page 4 to note the ad deadline.

4 total cost

Multiply the number of total columns wide the ad is by the number of inches tall the ad is. This equals the total column inches. Multiply the total column inches by your rate. This is the cost of the ad. Multiply cost by number of days you want to run to determine total cost of advertising. If it does not match your budget, adjust the ad size or change the frequency of the ad. Work with your advertising representative to determine discounts available to you.

5createcreative Will you the ad yourself and email it to us, or will you send us the content so that our staff can create the ad for you? Check the ad submission guidelines for submitting your ad. Our Creative Services department can create the ad for you, free of charge.

6 payment Do you have an established billing account with the Collegian? If not, we gladly accept cash, check and credit cards.

The Creative Services department of the Rocky Mountain Collegian can create an ad for you at no extra cost. If you are creating the ad yourself, electronic submission is preferred. Ads may be submitted electronically and should be built to the correct ad size. The Collegian reserves the right to reset or resize ads submitted with incorrect dimensions. Adobe Acrobat PDF is the preferred format for receiving files. When creating a PDF file, all fonts must be embedded. TIFF and JPEG files are also acceptable. Minimum resolution should be 300 dpi. GIF, BMP, PICT and images picked from websites do not reproduce well and should not be submitted. Color ads running in black and white should be converted to grayscale. Color ads running in color should be converted to CMYK. Photos, logos and graphics submitted for ads should be scanned at 300 dpi or larger. E-mail ads to: advertising1@collegian.com or advertising2@collegian.com

Policies & Payments Advertising Acceptance All advertising is subject to the approval of the Collegian acceptance committee. The committee reserves the right to refuse any advertising that does not conform to the published advertising policy, which is available from the Collegian Advertising Department. The Collegian reserves the right to print “Paid Advertisement” on any ad which closely resembles editorial material. The Collegian also reserves the right to edit copy that promotes irresponsible use of alcohol, as outlined in the published advertising policy. The Collegian reserves the right to refuse or edit advertising that is felt to be in poor taste or judgment or discriminates on the basis of race, creed, color, handicap, age or sex. Annual contracts are available for display advertising. Under the terms of the contract, a reduced column inch rate will be guaranteed for a specified volume of advertising placed in the Collegian. If the contract level is not met, additional charges will be assessed on advertising placed under this agreement for the difference between the contract rate and the contract level fulfilled.

Position Requests The Collegian will honor all advertising requests when possible, however, position cannot be guaranteed.

Errors In Ads We regret that mistakes may happen. Adjustments will be made for ads with errors made by the Collegian. The Collegian is not responsible for errors in advertising copy accepted after the deadline or for advertisements proofed and approved by the advertiser. Compensation for errors will not exceed the cost of the ad.

Terms Of Payment All ads must be paid at the time of placement unless a credit account has been established and is in good standing. To apply for credit, submit a completed credit application to the Collegian business manager. The Collegian reserves the right at any time to request payment in advance or to cancel credit privileges. Invoices are issued monthly. Terms are net 30 days. All advertising rates are net to the Collegian.

The Collegian Accepts Cash • Checks • Money Orders Visa • MasterCard Discover • American Express


2010-2011 Publishing Dates 6 column

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Top 100 & Best of CSU

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THE

DAILY VIDETTE

2010 2011

RATE CARD

ILLINOIS STATE UNIVERSITY ’ S S T U D E N T N E W S PA P E R S I N C E 1 8 8 8


IU STUDENT MEDIA RATE CARD 2010-11

Your best way to reach IU 92.3% of IU’s 42,347 students read the Indiana Daily Student on a regular basis.

Indiana Daily Student NEWSPAPER ∙ Every weekday

www.idsnews.com ONLINE ∙ Every day ∙ 24/7

WEEKEND ARTS & ENTERTAINMENT SECTION ∙ Every Thursday

Inside MAGAZINE ∙ Twice a semester

Arbutus YEARBOOK ∙ Shipped each fall

INDIANA UNIVERSITY · BLOOMINGTON

812-855-0763


One Column Inch: Two Inches Across One Inch Tall A. 2 col. x 2” (4” x 2”) (business card size) 4 column inches total

B. 2 col. x 3”

Horizontal: 3c x 2” (6“ x 2”) Vertical: 2c x 3” (4“ x 3”) 6 column inches total

C. Eighth Page

Horizontal: 2.5c x 4” (5“ x 4”) Vertical: 2c x 5” (4“ x 5”) 10 column inches total

A.

B.

$ 54

Base Rate C.

*Bold, italicized, and underline treatments are $2 extra.

$10.50 for students $15.00 for staff $19.50 for all others

Start Advertising On Campus Today!

www.csufresno.edu/collegian

Email: advertisecollegian@csufresno.edu National Advertising (559) 278-5735 Business Manager (559) 278-5735 Fax (559) 278-2679 Retail Advertising (559) 278-5731

Housing Around Town For Sale Legal

Services Jobs Events

$ 90

Base Rate

D.

D. Fifth Page

Horizontal: 5c x 3” (10“ x 3”) Vertical: 3c x 5” (6“ x 5”) 15 column inches total

$ 36

Base Rate

E.

$ 135

Base Rate

$ 180

Base Rate

E. Quarter Page

Horizontal: 4c x 5” (8“ x 5”) Vertical: 2.5c x 8” (5“ x 8”) 20 column inches total

F. Half Page

Horizontal: 5c x 8” (10“ x 8”) Vertical: 2.5c x 16” (5“ x 16”) 40 column inches total

G. Full Page

5 col. x 16” (10” x 16”) 80 column inches total

G.

$ 656

Base Rate

F.

$ 336

Base Rate


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Regular issue dates Special Sections: 9/2 Football 9/30 Family Weekend 10/11 Homecoming 11/18 Off-Campus Life 2/24 Best of the Burg 4/28 Graduation

DEADLINES Camera-ready ads must be submitted by: Monday’s Issue: Thursday, 3 p.m. Thursday’s Issue: Monday, 3 p.m. Special section deadlines are one week prior to the section’s publication date, except Homecoming, which is Sept. 23.

ADVERTISINGPOLICIES Digital files should be submitted in PDF files, formatted so fonts and images are correctly embedded. We support Adobe programs such as InDesign, Photoshop, and Illustrator. Files submitted in other formats may be subject to design fees. Color ads must be in CMYK format, and images must be 200 DPI at actual print size. Ads submitted at the wrong size may be adjusted to fit. We are not responsible for quality of artwork submitted with low DPI or at incorrect sizes. For any questions or concerns, contact The Breeze at (540) 568-6127.

ABOUT THE BREEZE The Breeze is the only newspaper in Harrisonburg and Rockingham County that focuses exclusively on the students, faculty and staff of James Madison University. The newspaper reaches the 17,000 students and 2,000-plus faculty and staff of JMU, a vibrant and growing university in the heart of Virginia’s Shenandoah Valley. The Breeze is a student-run newspaper that employs several dozen student editors and advertising staff members. Numerous reporters, photographers and artists also make up the staff. A permanent staff also works at The Breeze, helping students to run the

CLASSIFIEDRATES

organization in a professional manner.

Get two for the price of one with your Online Classified Web site! Your classified ad will appear online and in print. Visit our Web site to place your ad today. It’s easy. Just type your ad as you would like it to appear, choose dates to run and submit payment withcredit card.

The Breeze is published twice a week, on Mondays and Thursdays,

Go to www.BreezeJMU.org and click on the Classified link. If you have never used this site before, you will be asked to register.

throughout the school year, which runs from the end of August until the beginning of May. Some 9,500 copies are distributed on campus and in the community.

Get more options online. Upload photos with your classified advertisement, add a link to your Web site or map to your address. ORDERS No classified ads will be taken over the phone. Please visit our Web site to place ads. To pay with cash or check, visit us in Anthony-Seeger 8 a.m. to 4 p.m. Monday through Friday.

Serving James Madison University Since 1922

(540) 568-6127 Fax (540) 568-7889 E-mail: thebreezeads@gmail.com 821 S. Main Street Anthony-Seeger Hall G1 MSC 6805 Harrisonburg, VA 22807 www.BreezeJMU.org

PAYMENTS All classified ads must be prepaid online or at The Breeze office by cash, check, Mastercard, Visa, Discover or American Express. No refunds once ad is scheduled.

THE BREEZE ADVERTISING GUIDE


THE

PUBLISHED: Mondays and Thursdays from August to May CIRCULATION: 9,500 DISTRIBUTION POINTS: More than 80 on and off campus.

PRINTRATES Broadsheet Specs

Color

10.548” wide by 21” deep Tabloid Specs 10” wide by 10.5” deep

1 Color 2 Color Full Color

Local Open Rate: $8.75 On-Campus Organizations: $7.95 Contract Rates:

WHY ADVERTISE

1 2 3

Reach Students:

JMU enrolls more than 17,000 students, and they make up more than 40 percent of the population of Harrisonburg. Advertising in The Breeze is the most effective way to reach these highlysought-after consumers.

Tap into Student Spending:

JMU research shows that students spend more than $100 million in Harrisonburg and Rockingham County. That same study found that students spent $1.6 million alone using their Flex card, a debit account tied to their student ID. Tap into that disposable income with Breeze advertising.

Reach Faculty and Staff: As one of the largest employers in Harrisonburg and Rockingham County, JMU employs more than 2,300 faculty, staff and administrators.

90-159 column inches 160-299 column inches 300-474 column inches 465-699 column inches 700-999 column inches 1,000+ column inches

$80 $160 $300

Inserts (Minimum 6,000 Maximum 9,500) $75/thousand

$8.20/column inch $7.70/column inch $7.40/column inch $7.15/column inch $6.90/column inch $6.40/column inch

SPECIAL Football Preview (Sep 2) Family Weekend (Sep 30) Homecoming (Oct 11) Off-Campus Living (Nov18)

Best of the Burg (Feb 24) Graduation (Apr 28) Madison 101 (May 2010) (Madison 101 prices to be determined)

Special Section deadlines are one week prior to publication date listed, except Homecoming, which is Sep 23.

TABLOID Full Page $665 10” wide x 10.5” tall

1/4 Page Vertical $185 4.92” wide x 5” tall

1/8 Page Horizontal $99 4.92” wide x 2.5” tall

1/2 Page Vertical $345 4.92” wide x 10.5” tall

1/4 Page Horizontal $185 10” wide x 2.5” tall

Color Charges same as regular issues

1/2 Page Horizontal $345 10” wide x 5” tall

1/8 Page Vertical $99 2.38” wide x 5” tall

ONLINE Video Ads: Inquire about our video options

Tile Ad 723 x 256 pixels 1 Month: $250 Semester: $500

Regular Banner Ad 786 x 92 pixels 1 Month: $325 Semester: $775

Front Page Flag Ad 2 ads, 262 x 92 Pixels Each 1 Month: $600 Semester: $1500


Media Kit

KENT STATE UNIVERSITY STUDENT MEDIA FALL 2010 – SUMMER 2011

BROADCAST WEB PRINT

The Kent State University Office of Student Media offers complete coverage to reach the campus market.


RATE CARD/MEDIA KIT When a market consultant goes to meet with a local business  owner, they are never given a rate card. A rate card is packed full of  information that can be very overwhelming at one time. This year, our goal was to make an impact. We decided to get the  potential client’ss attention first, by dropping off a special package  potential client attention first, by dropping off a special package for them that couldn’t help but get their attention…

Step 1: Deliver a “Welcome BACK to College Life” Cooler to Client LSU Student Media sales decided that for the summer and early fall, we needed  to JOLT potential clients in order for them to pay attention to the dollars behind to JOLT potential clients in order for them to pay attention to the dollars behind  student spending and LSU spending in general. We wanted to make a powerful statement about the spending power of our  readers, instead of being dismissed as a paper that delivers moochers and  ramen noodle eaters. We wanted to provide some “nostalgia” with the truth behind the spending  capacity that they might accidentally dismiss!


COOLER Contents 1.

Welcome card with invitation to learn more about LSU spending power  with a football schedule on the back (so even if all they do is place that  out, someone else will see the powerful student media statement. Inside of card

Front of card

Back of card

2. Ramen Noodles with  student spending  data regarding FOOD  on the label.

3. Popcorn with student  spending data regarding   di d t di ENTERTAINMENT on the  label.

4. A water or Vitamin  W t t Water to promote  t health/hydration/  energy and to  associate beverages  in the cooler.


STEP 2: Customer Needs Analysis After the impactful cooler was delivered to the  After the impactful cooler was delivered to the potential client, the next step was to set a meeting with  the client. The objective? Complete a Customer Needs  Analysis to assess the client’s needs and identify a key  issue that our media solutions can alleviate for them.

STEP 3: Presentation & Printed Rate Card for reference After the cooler had been delivered, a needs analysis  After the cooler had been delivered a needs analysis completed, then the market consultant could return  to the business owner to make a customized  proposal, and leave behind the printed rate card as a  source of information for the client. The rate card is best utilized as a reference manual,  not a selling tool or shopping list. Merely a place to  see what other options a client might be interested in  at a later date or to help guide them through further at a later date, or to help guide them through further  customization of their proposal.


THE DAILY REVEILLE NEWSPAPER LSUREVEILLE.COM ONLINE LEGACY MAGAZINE TIGER TV TELEVISION GUMBO YEARBOOK KLSU RADIO

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LSU STUDENT MEDIA

LOUISIANA STATE UNIVERSITY

2011-3a-1  

CNBAM 2011 Awards

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