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FINAL FSG 09 bleed.pdf

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10/23/09

3:52:03 PM


But from the beginning on March 10, 1909, the mission has remained the same — to deliver the news that affects the MSU community.

The countless events that have changed the outcome of history during the past century have all crossed the pages of MSU’s student-run newspaper, The State News. Over the years, it has changed names and locations and covered the happiest and most-wrenching of times.

Monday-Friday

Western Association of University Publishing Managers

Michigan Collegiate Press Association

Associated Press

Associated Collegiate Press

College Newspaper Business and Advertising Managers (CNBAM)

9:00 a.m. - 4:00 p.m.

9:00 a.m. - 5:00 p.m.

(517) 432.3000 (517) 432.3010 (517) 432.3015

Monday-Friday

Affiliations

Summer

Serving MSU for 100 years

Eighteen U.S. presidents. Seven wars. Two men’s basketball national championships. One hundred years.

Fall & Spring

The State News:

Office Hours

Main Phone Advertising Fax

Office Numbers

435 E. Grand River Ave. • East Lansing, MI 48823

Contact Information

By having an advertisement printed in The State News, the advertiser is purchasing space and circulation only. The advertiser assigns to The State News all rights, title and interest to all original art produced by The State News.

Unless otherwise noted, no position will be sold or guaranteed.

Advertisements that are deeper than 17 inches will be billed for the full depth of the page (20 inches).

Copy Regulations Minimum accepted advertisement size is 1 column wide by 2 inches deep for display and 1 column wide by 1 inch deep for classified.

The State News will not knowingly publish any advertisement that fosters the evading of or violates any federal, state or local laws or encourages discrimination against any individual group or business on the basis of race, age, gender, sexual orientation, color, creed, religion, national origin, ancestry or disability.

Advertising Policies All advertising submitted for publication in The State News is subject to acceptance by the newspaper, and The State News reserves the right to reject copy at its sole discretion at any time prior to publication.

Copy received after deadline will not be guaranteed a proof. Late copy will be assessed a $25 fee.

Advertising copy delivered electronically is not considered camera-ready and is subject to the same deadlines.

Classified advertisements will not intentionally be misclassified at the request of advertisers.

Advertisements simulating news must carry the words “Paid Advertisement.” All political ads must be prepaid with copy and carry all information required by law (i.e. Paid Political Advertisement, Paid by Committee for Jane Doe, John Doe, Treasurer).

All advertisements shall have a clear statement of a bona fide offer or announcement made in good faith. Advertisements placed by anonymous advertisers will not be published. Advertisers must provide name, business name, address and phone number to The State News.

Contracted space is for the sole use of the signing advertiser and may not be used by another advertiser. The advertiser assumes full liability for advertisements and links (both print and online) and agrees to hold The State News harmless for any claims that result from the advertiser providing material that could result in illegal use (i.e. providing copyrighted artwork without authorization).

Get information on rates, billing, electronic transmission and much more.

• What are the copy deadlines for the daily edition?

• How do I apply for a credit account?

• How can I check on my web ad traffic?

• What is the difference between spot and process color?

Then point your browser to: advertise.statenews.com. Here you’ll find answers to the most frequently asked advertising questions.

Got a question but can’t wait for an answer?

Service charge for all returned checks is $40.00.

Advertisers who exceed their credit limit or have an outstanding balance for more than 90 days will be denied further advertising until payment is made.

Advertisers with approved credit will receive monthly statements. All unpaid charges are subject to a 1.5% finance charge, compounded monthly (18% annually).

Payment and Credit Terms Prepayment for advertisements is required unless the advertiser has established credit with The State News. New businesses must prepay for 6 months to establish satisfactory credit. Applications are available at: advertise. statenews.com.

The State News makes every effort to produce error-free ads; however, if an error should occur, the advertiser must notify the advertising manager or adviser within two business days of the error. The State News may cancel charges for the portion of ad that is rendered valueless by the error. The State News is not responsible for errors on advertisements in which advertising copy is delivered past deadline. Copy regulations are subject to change without notice.

Copy, Advertising & Credit Terms


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Max Sa Leitao saleitao@msu.edu (517) 432-3004

Sabrina Egeler egelersa@msu.edu (517) 432-3007

Direct questions to our graphic artists at: (517) 432-3014 You may also direct technical questions to our prepress managers:

Note: Ads designed in non-professional design applications will have to be recreated by our design staff due to limitations in generating professional printing files. We do not support MS Publisher and cannot open its native (.PUB) files.

.eps (encapsulated PostScript files)

All native Adobe files (Illustrator, InDesign and Photoshop - standard or CS). Please include any linked files and convert all text to outlines.

PDF - preferably created with “Adobe Distiller.” The “print” and “press” presets in Distiller are good defaults if you’re not sure what to use. All fonts must be embedded.

Format Options

4-color (process): please verify that your files are in CMYK mode, rather than RGB, so they will separate properly. Spot color: please make sure that your file will ONLY print one color plate and one black plate. Always make sure that any black & white text or art used in your color ad only appears on the black plate. SPOT

The State News reserves the right to substitute a similar typeface if your font is unusable.

• Can you print it?

• Is your art’s resolution 200 ppi or better?

• Is your art properly sized for its inclusion in your ad?

• Is your ad the correct size? See pages 4 and 5 for exact column measurements.

• Does your color separate properly?

• Are all fonts and art included?

Checklist

PROCESS

You may e-mail small (up to 5MB) files directly to: ads@statenews.com The subject line should include your account executive’s name.

There is no charge for normal typesetting, layout and/or design work. Extensive changes will be assessed a minimum fee of $25.00.

Color

E-mail

Host: snftp.statenews.com User: snews Password: adv Directory: /

This is the preferred method. Most FTP clients should work fine.

FTP

225 ppi preferred (200 ppi minimum) for image files sized at 100%. Line art (bitmap) should be 300 ppi minimum. Rasterized text should be 300 ppi minimum. DO NOT use art from your web site, as 72 ppi web images print poorly.

Resolution

Our daily broadsheet pages are 11 inches wide and 20 inches tall. Ads must be as many inches deep as they are columns wide (for example, a 3-column ad must be at least 3” tall). For retail and classified sizes see pages 4 and 5.

Ad Sizes

GRAYSCALE

Digital & Mechanical Specifications

21-25

93%

26-35

71%

36+

72%

Off Campus

47%

Part-time

47%

faculty/staff

undergraduates

76% 73%

78%

<$50

19% 14%

32%

$50-$149 $150-$249 $250+

35%

Disposable Income / Month

53% of the housing readership live on campus. 47% of the housing readership live off campus.

Percent of Market of Housing Readership

43% of the age readership are under 21 years old. 31% of the age readership are between 21 and 25 years old. 11% of the age readership are between 26 and 35 years old. 15% of the age readership are older than 36 years old.

Percent of Market of Age Readership

92%

look at ads

*Alloy Marketing + Media, MORI Research. 2008

**The MSU marketing study is the exclusive property of The State News. Information may not be reproduced without the express written consent of The State News. — Tragon Research, Inc . 2003

Full-time

24%

Employment Status (students and faculty)

BY THE MSU COMMUNITY EACH MONTH

OVER $12 MILLION GENERATED

On Campus

53%

Housing Readership**

<21

87%

Age Readership**

73% of readers say they look at the advertisements. 78% report using coupons or promotional codes.

76% of Faculty / Staff

92% of Undergraduates

Community Readership*

Readership

use coupons

61


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FALL HOUSING GUIDE Special section that includes editorial content relating to student housing. Students are actively looking for places to live next year and trying to see all of their options. It’s also a great place to advertise services needed to move in.

SPRING HOUSING GUIDE A special section solely dedicated to housing for students. Aside from Housing Guide advertising, the section is stocked full of editorial content pertaining to housing services.

NCAA® BRACKET 26 spots available. Each brackets page is 1 page with 1x2 advertisements outlining the tournament bracket. These spreads get taken out of the paper and put up on walls everywhere. Essentially, advertisers are getting a month of exposure.

SPRING BREAK GUIDE Perfect for special deals and coupons. Students are reading these pages solely for their ads. They’re seeking out advertisement. Whether planning the trip itself or preparing to go, students look here for the best deals in town.

WELCOME WEEK Very first paper of the fall semester. First possible contact with the student population. It informs or reminds students of what restaurants, bars, stores and other places are available in East Lansing and on campus.

FINALS SURVIVAL GUIDE Tabloid-style publication. Full of sudokus, crosswords, the dot game, and word searches. The normal paper does not publish during this week. This serves as a chance to reach students looking for a break from the stress of finals.

GRADUATION HANDBOOK A special section containing ads and editorial content focusing on topics that graduating seniors are faced with in the real world: Jobs, housing and financial issues.

FRESHMAN SUMMER MAIL HOMES Sent directly to their homes. Students, as well as parents, are gaining the exposure. Helps get students informed about the area before they step foot on campus.

Promos/Special sections

Example 1 This ad was created for the Housing Fair and to the right of it is how it appeared on a mobile billboard. The Housing Fair logo was also created by our design team.

• Proposal and cost estimate During this meeting we will introduce the campaign ideas as well as review your budget options.

• Account Manager and Design collaboration Once you have met with our design team and your account manager, we will work together to create multiple solutions, within your budget, for multiple media venues and with agency-quality design.

• One-on-one meeting with an account manager Your account manager will help you achieve your advertising goals while keeping you on budget.

• One-on-one meeting with our senior design team During this meeting our designers will be listening to what you want to achieve with your advertising, who your target market is and any existing ideas you might have.

Extended services include

Whether you’re looking for an ad campaign or a corporate identity, we can help. Contact our advertising manager today to find out how our extended design services can work within your budget.

We’ve always provided basic design layouts for your newspaper advertising needs but now, we are pleased to offer an extended design service that enables you to offer a consistent message across different types of media.

The State News now offers extended design services.

REUSE & RECYCLE - Kallie, a junior Communication major, has a need for caffeine. She keeps it green, though, by recycling her pop cans instead of sending them to the landfill, scoring for both the environment and her change purse. Read more of Kallie’s ‘Green Story’ at www.bespartangreen.msu.edu

is to reduce our environmental impact. Read more about Mumu at www.bespartangreen.msu.edu

REDUCE - Born and raised in China, Mumu knows how important it

RETHINK|REDUCE|REUSE AND RECYCLE RESEARCH AND REEDUCATE|REDESIGN

BE SPARTAN GREEN

GREEN LOOKS GOOD ON YOU

RETHINK - No bottled water...limited driving...and a million other little things that could save the world. Read more about how Terry Link rethinks his environment at www.bespartangreen.msu.edu

RETHINK|REDUCE|REUSE AND RECYCLE RESEARCH AND REEDUCATE|REDESIGN

BE SPARTAN GREEN

GREEN LOOKS GOOD ON YOU

Example 2 This campaign was created for The Vice President of Finance Operations. On the left are the ads as they ran in the paper. Below is an example of how they carried across AdRax around campus.

Our design team will work with your other media vendors to layout and achieve a consistent look across all your media needs. Web ads, AdRax, mobile billboards, table tent signs, posters, business cards, letter head, banners, etc.

Consistency across media venues

creative Design services

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$500

728 pixels x 90 pixels

$200

125 pixels x 125 pixels

$7 / 1,000

Impressions (20,000 minimum)

NO

NO

NO

NO

NO

NO

Multiple photos (5) / Logo

Downloadable menu

Website link

Monthly online coupons

200 word description

Specials listed in our online bar guide

$35.00 per day

Interim open rate

Year contract

$50.00 per day

Sudoku sponsorship ads are sold as a 2 column x 1 inch space.

Sudoku

$18.00 per day

$25.00 per day

1 semester contract

YES

YES

YES

YES

YES

YES

YES

Year contract

Comic spaces are sold as 1 column x 1.5 inch spaces.

Comic

YES

Contact, delivery, pricing, hours

Sponsored listing FREE with print contract or $50/month Features Basic Sponsored

Online Dining Guide

Per Month

Size

The State News c/o Michigan Web Press 10441 Enterprise Dr. Davisburg, MI 48350

Minimum order is 20,000. Ship in cartons or skids to:

Shipping Info

• A composition charge will be assessed if the insert is produced by The State News.

• Complete preprint shipment must arrive no later than 5 days before the desired day of publication.

• Deadline for approval of material is 7 business days prior to publication; cancellation is 5 days prior.

• Folding of poster format inserts and other inserts constitutes additional pages.

• Maximum size 11” x 13”

• Minimum size 4” x 6”

• If preprints are shipped prior to notice of acceptance, The State News will not be responsible for loss or cost of returning same.

$700

300 pixels x 250 pixels

Button

• The State News advertising department must receive at least one complete copy/example of the proposed insert for review of acceptability before shipment.

$16 / 1,000

Preprint Mechanical Requirements

Impressions (20,000 minimum)

$81.00 $83.00 $85.00 $87.00 $89.00 Call: 432-3000

Per Month

$12 / 1,000

2 pages for 4 pages for 6 pages for 8 pages for 12 page for 16 pages +

Size

$500

120 pixels x 600 pixels

Impressions (20,000 minimum)

$12 / 1,000

Impressions (20,000 minimum)

Frequency preprint discounts are available with a yearly contract. Five or more insertions earn a 10% discount.

Preprint Rates

Large Rectangle

Per Month

Size

Skyscraper

Per Month

Size

Leaderboard

Web Rates

Web, Comic, Sudoku & Preprint Rates

15

14

16

9

2 17

10

3 18

11

4 13

6

S

19 20

12

5

F

13

6 14

7 15

8 16

9

2 17

10

3

F

18

12

4

17

10

18

11

19

12

10

3

13

6

14

7

17

10

# = Non-Publication Day

16

9

# = Publication Day

15

8

April 7 - Summer Sublease Edition April 30 - Graduation Handbook

14

7

March 15 - NCAA-Brackets

13

6

* = To Be Determined

19 20 21 22 23 24

12

5

3

25 26 27 28 29 30

4

2

28 29 30 31

18

12 13

1

18

17

11

6

21 22 23 24 25 26 27

16

10

5

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11

15

14

9

4

16

9

2

S

19 20

8

7

3

F

January 11 - Spring Classes Begin January 15 - Martin Luther King Jr. January (TBD*) - Housing Guide

S M T W T 2

15

8

1

F

19 20 21 22 23

12

5

S M T W T 1

17

10

3

25 26 27 28 29 30

18

11

4

April 2010 S

9 16

January 2010

March 2010 F

December 1 - Holiday Shopping Guide December 14 - Finals Survival Guide

24/ 31

16

9

15

8

S M T W T

27 28 29 30 31

15

8

14

7

October 28 - Dining Guide October (TBD*) - Housing Guide

17

14

7

5

S

13

6

2

19 20 21 22 23 24

12

5

1

S

25 26 27 28 29 30 31

20 21 22 23 24 25 26

13

6

4

3

1

2

F

S M T W T

December 2009

27 28 29 30

17

11

5

18

16

10

4

20 21 22 23 24 25 26

15

9

3

S M T W T

11

14

13

8

2

F

19

7

6

1

S M T W T

F

July 31 - Mail Home Edition

June 26 - Mail Home Edition

October 2009

26 27 28 29 30 31

September 2009

18

11

4

S

19 20 21 22 23 24 25

12

5

1

S M T W T

July 2009

28 29 30

S

21 22 23 24 25 26 27

8

7

1

S M T W T

June 2009

Publication Dates

17

10

3

13

6

14

7

16

9

17

10

3

18

11

4

13

6

14

7 19 20 21

12

5

S

15

8

16

9

2

17

10

3

18

11

4

13

6

S

19 20

12

5

F

18

11

4

13

6

14

7

15

8

1

S

19 20 21 22

12

5

F

# = Special Sections

25 26 27 28 29 May 3 - Finals Survival Guide

17

10

3

23/ 24/ 31 30

16

9

2

S M T W T

May 2010

28 February 2 - Spring Break Guide February 9 - Valentine’s Day Guide February 17 - Summer Employment Fair

21 22 23 24 25 26 27

14

7

1

S M T W T

February 2010

29 30

22 23 24 25 26 27 28

15

8

2

F

November 2009 S M T W T 1

15

8

19 20 21 22

12

5

1

S

25 26 27 28 29

18

11

4

F

August 28 - Welcome Week Edition

23/ 24/ 31 30

16

9

2

S M T W T

August 2009

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$16.50

$16.10

$15.90

$15.50

$15.30

$14.90

$14.50

$14.20

$14.00

300”- 499”

500”- 699”

700”- 899”

900”- 1299”

1300”- 1799”

1800”- 2599”

2600”- 4199”

4200”- 5999”

6000” +

$15.00

$14.60

$14.40

$14.20

3-6”

7-19”

20-39”

40”+

$15.90

$16.10

$16.40

$16.60

6 Months

$350

$500

2 Color

Process color

Wednesday 3:00 p.m.

Thursday 3:00 p.m.

Friday 3:00 p.m.

Monday 3:00 p.m.

Tuesday 3:00 p.m.

Monday

Tuesday

Wednesday

Thursday

Friday

$20.90

(5.41 in. x 10 in.)

1/4 page 3 col. x 10 in.

$627

$83.60

*Rates above reflect open rate charge

(3.55 in. x 2 in.)

Business Card 2 col. x 2 in.

(11 in. x 10 in.)

1/2 page 6 col. x 10 in.

$1,254

(11 in. x 20 in.)

1 Column 2 Columns 3 Columns 4 Columns 5 Columns 6 Columns

= = = = = =

1.69 inches 3.55 inches 5.41 inches 7.27 inches 9.13 inches 11.00 inches

Retail Column Measurements

1.694’’

Retail display ad sizes start at 1 column wide by 2 inches deep.

(actual size)

One column inch

(5.41 in. x 5 in.)

1/8 page 3 col. x 5 in.

$313.50

(3.55 in. x 4 in.)

1/16 page 2 col. x 4 in.

$167.20

$2,508

Full Retail Page 6 columns x 20 inches

**The MSU marketing study is the exclusive property of The State News. Information may not be reproduced without the express written consent of The State News. — Tragon Research, Inc . 2003 *Alloy Marketing + Media, MORI Research. 2008

Deadline

Publication Day

Copy received after deadline will not be guaranteed a proof. Late copy will be assessed a $25 fee.

Deadlines

$175

1 Color

Color charges are in addition to regular space charges. No minimum size is required.

Color Charge

1 Year

Inches/Week

Requires running in 22 or 44 consecutive publishing weeks.

Local Frequency Contract

1 Year

Inches

Local Bulk Contract

National Net Rate

1’’

Retail Rates

Local Open Rate $20.90

$66.40

*Rates above reflect open rate charge

2 col. x 2 in. (2.34 in. x 2 in.)

(11 in. x 10 in.)

9 col. x 10 in.

$1,494

1 Column 2 Columns 3 Columns 4 Columns 5 Columns 6 Columns 7 Columns 8 Columns 9 Columns

= = = = = = = = =

1.11 inches 2.34 inches 3.58 inches 4.81 inches 6.05 inches 7.29 inches 8.52 inches 9.76 inches 11.00 inches

Classified Column Measurements

1.111’’

Classified display ad sizes start at 1 column wide by 1 inch deep.

(actual size)

One column inch

(6.05 in. x 5 in.)

5 col. x 5 in. $415

(6.05 in. x55col. in.) x 5 in.

(3.58 in. x 4 in.)

3 col. x 4 in.

$199.20

(6.05 in. x 10 in.)

5 col. x 10 in.

$830

(11 in. x 20 in.)

Full Classified Page 9 columns x 20 inches

$2,988

Classified Rates

1’’

$14.20 $14.00

700”- 1299” 1300”- 1899”

$13.00

3500” +

$12.40

40-59”+

$13.80

$14.10

$14.40

$14.60

6 Months

$2.00 per line per day

$1.50 per line per day

$ 2.10 per line per day

$ 2.30 per line per day

$ 2.50 per line per day

$2.00 per day $2.00 per day

Boxed Liners Featured Classified (ad appears on front page of www.statenews.com)

40¢ per word per day

Bold Words (10 word limit)

Extras/Features

Liner Deadline Deadline is 2:00 p.m., one work day prior to publication. Classified liner ads are also online at www.statenews.com.

6 months

1 year

Contracts

10+ days

6-9 days

1-5 days

Days

The progressive rate schedule makes it economical to run an ad for a longer period of time, ensuring that your ad obtains maximum readership at a minimum cost. Classified liner ads are prepaid.

Classified Liner Rate

Display Deadline Deadline for classified display advertising is 3:00 p.m., three working days prior to insertion.

$12.60

20-39”

$13.00 $12.80

10-19”

1 Year

5-9”

Inches/Week

Requires running in 22 or 44 consecutive publishing weeks.

Local Frequency Contract

$13.20

2700”- 3499”

$13.70

$14.40

300”- 699”

1900”- 2699”

1 Year

Inches

Local Bulk Contract

Open Rate $16.60

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State News (517) 432-3010 435 E. Grand River Ave East Lansing, MI 48823

The


To Whom It May Concern: I would like to recommend Jacob Cooper, one of our advertising graphic artists, for the CNBAM Designer of the Year Award. Jacob has worked as a State News graphic artist since September of 2007. During this period, he has advanced not only creatively, but also technically, enabling him to translate his ideas into visually appealing pieces and trouble-free digital files. Jacob is very driven and always eager to submit ideas for ad campaigns and promos. His desire to participate in these bigger projects, combined with his passion for the creative and his technical skills, have generated some of our best ads and campaigns recently. I hope you will consider Jacob for the CNBAM Designer of the Year Award. Respectfully, Max Sa Leitao Production Manager The State News, MSU saleitao@msu.edu


CNBAM Judges: It is my pleasure to nominate Jacob Cooper for CNBAM's Designer of the Year Award. As the assistant production manager and creative director at The State News, I have had the privilege of watching him grow as a designer over the past two years. In his position as graphic designer, he consistently displays many characteristics that make him a stand out employee and a role model to fellow co-workers. One example of Jacob's growth as a designer is his ability to be versatile in his design work. Upon reviewing his portfolio you will find that his work is very whimsical and speaks to a younger audience. This year I asked him to take on the â&#x20AC;&#x153;Campus of Sustainabilityâ&#x20AC;? campaign, which required him to work completely out of his comfort zone as a designer. His solution would need to speak to a more conservative and mature audience, while still appealing to people in their twenties. This was an extremely difficult shift for Jacob and he had very little time to come up with the solution. While he has many strong pieces that were published this year and this one will not be published until after the New Year, it is a testament to the huge growth strides I watched him take as a designer. Watching him struggle with this project taught me a great deal about Jacobâ&#x20AC;&#x2122;s passion and dedication to good design. The pride that Jacob takes in his work at The State News is another one of his attributes. On many occasions, his willingness to work beyond his scheduled shift has made it possible to go above and beyond for our clients. His strong work ethic and ability to maintain positive relationships with his co-workers makes him a strong asset in the Production/Graphic Arts Department. Through his busy work schedule, Jacob always finds the time to come up with new ideas and implement them. Jacob's dedication, versatility, creativity and personal strive for excellence make him an obvious choice for this award. I hope you to find it appropriate to reward his work by naming him designer of the year. Sincerely, Sabrina Egeler Assistant Production Manager


fsg promo sheet.pdf

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FallHousingGuide2009.pdf

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Print

Multimedia

Deadlines

Alternative Marketing:

Signed contracts are due six calendar days prior to publication. Proofed ads, or ads submitted by customer, are due three calendar days prior to publication. Display and Classified Display discounts are based on running more than one insertion.

Print

Open Rates:

Inserts

National: $10.50 | Local: $8.20 | Boise State: $7.00 (per column inch)

Starting at

Contract Rates:

Display Column Inches 0 - 100” 101 - 200” 201 - 300” 301 - 500” 501 - 700” 701 - 1000” 1001 - 1300” > or = 1301”

Local $8.20 $7.30 $6.90 $6.10 $5.30 $5.10 $4.90 $4.50

BSU $7.00 $6.20 $5.80 $5.40 $5.00 $4.80 $4.50 $4.20

$45

Classified Display Column Inches 2 - 24” 25 - 49” 50 - 74” 75 - 99” 100 - 124” 125 - 149” 150 - 174” > or = 175”

Local $8.20 $7.60 $7.10 $6.60 $6.10 $5.60 $5.10 $4.60

BSU $7.00 $6.75 $6.25 $5.75 $5.25 $4.75 $4.50 $4.25

Color Ad Size 0-30” > or = 31”

Color $2.30 $1.30

Colors must be submitted in CMYK format. Based on single ad size. Display only.

Column widths Classified

1

1.59

1.16

2

3.30

2.44

3

5.00

3.73

4

6.73

5.02

5

8.45

6.30

6

10.16

7.59

7

n/a

8.88

8

n/a

10.16

2x3 [2 cols. x 3”] Quarter page [3 cols. x 10”] Half page [6 cols. x 10”]

B&W: Color:

$49.20 $85.20

B&W: Color:

$246.00 $315.00

B&W: Color:

$492.00 $570.00

B&W: $984.00 Color: $1140.00

Full page [6 cols. x 20”]

*Above prices reflect local advertising rates per issue

How much will it cost? Inches

Rate

Color

Price Per Issue

# of Issues

Online

Leaderboard

Right Hand Read

$450

HERE! K C I L C

per month

Total

$350

per month

Online

Audio

Audio

Peel Back

University Pulse

Podcasts

$550

See Rep

$15

per show

Email

Newsstands

Chalk

Email Blasts

Newsstand Posters

Sidewalk Chalk

$25

$25

per week

09/10 Issue Dates

For required file formats, view arbiteronline.com

Columns

per thousand copies see rep for printing details

per week

Suggested ad sizes (with prices)*

Display

nces:

Online u

Anno

per month

Mechanical Specs Ad Width

Arbiter Media offers a variety of opportunities in addition to our traditional print ads.

Varies Green Text - Issue Date Green Box - Special Issue


Clients: 7 cols

(Here are just a few of them)

5 cols

ial

“A key to connecting and engaging students is to be relevant... both in subject matter and communication technique, reaching students where they reside technologically. Health, Wellness and Counseling Services have found the Arbiter’s podcasts to be a great example of that relevant and effective communication preference for our students.”

Te s

8 cols

6 cols

Marketing

on

Campus Organizations • Career Center • Student Activities • Parking/Transportation • Student Programs Board

tim

Advertising Rates

2009/10

- Ferdinand J. Schlapper Executive Director Health, Wellness & Counseling Services

6 cols

Salon Skate Shop

• Radiant Nail & Spa • Atomic Salon

• The Boardroom

Entertainment

Food Retail

4 cols

• The Knitting Factory

• Boise Co-op

5 cols

Apartments/Housing • Morrison Park Apartments • Chateau Park Apartments • Evergreen Apartments

Dining • Old Spaghetti Factory • The Crescent No-Lawyers Bar & Grill

User Demographics

Delivery Statistics

2 cols

3 cols

3 cols

4 cols

Results from a survey of registered users on arbiteronline.com.

Total Papers 7,000 Delivery Sites 84 on-campus 24 off-campus

* An additional 834 users who selected “other” as their class/group are omitted from the pie chart

Website Traffic 78,835

75,359

72,211

70,674

2 cols

70000

59,902

60000 50000

55,738

70,839

60,174 54,337

46,242

Classified

30000

20000 10000 Aug 1

Podcast Downloads* Backstage Pass: 306 Sports Talk: 628 On the Flip Side: 779

40000

0 Display

Regular Email 1,750 subscribers 2 times per week

Page Impressions per Month 80000

Newsletter Statistics

Sept 1

Oct 1

nov 1

Dec 1

2008

Jan 1

2009

Feb1

Mar 1

Apr 1

May 1

*Figures reflect average downloads per show

Contact Info The Arbiter Boise State University 1910 University Dr. Boise, ID 83725-1335

Phone Fax E.mail Web

208.426.6300 888.388.7554 ads@stumedia.boisestate.edu arbiteronline.com

Advertising Bookkeeping Business Manager Marketing Director

208.426.6302 208.426.6306 208.426.6303 208.426.6304


ons i t a v er es orr f l l Ca

7100 947-

COMI NG SOON

Bi l lBel l amyMay1416


classifieds student discounts letters to the editor


podcasts audio slideshows giveaways


breaking news submit classifieds tip line


Sun-Thurs 6 to 12AM, Fri-Sat 4 to 2AM

$1 Drafts And Wine Specials $5 Pitchers 1108 W Front Sreet, Boise, ID 83702


Nevada VS Boise State Saturday, Nov. 22nd Nevada Stadium @ 2 pm

Boise State vs. Utah State Saturday, November 8, 12pm Bronco Stadium


111 Broadway Ave, Suite 115 • Boise • 343-4536

BSU students always get 10% discount! 10% student discount also applies at

Ali Baba Hookah Bar 2417 S Broadway Ave 409-8631 or 345-2861


STUDENT DESIGNER OF THE YEAR

SEAN GRADY

YOURSELF


Esteemed CNBAM Judges, Sean Grady has been on my staff for two years; first as a designer and then as both a designer and the advertising production manager. His work ethic is outstanding, his design work has been recognized - not just at the Daily Vidette, but in other contests on campus - and he is the consummate team player. I am honored to nominate him for the CNBAM Designer of the Year. My previous experience at a college newspaper was such that the ad production manager was a full-time professional. Therefore, I was wary to see how a student would handle so much responsibility. Sean is the fifth student ad production manager since my arrival and he is, in my opinion, the best I have seen. It’s not every talented designer that can switch roles and become a leader and manager of eight of his peers – and do it well. But Sean has done just that. He is organized and keeps his staff organized; all paperwork is turned in on time and his staff completes spec ads and campaigns in a timely manner. He handles all of the national ad agency accounts for me and is quick to let me know when we are missing artwork or if something doesn’t seem quite right. Sean is a great leader of his staff, but he is also an amazing team player. It doesn’t matter who approaches him; business staff, ad staff, news staff or professional staff, his attitude is always can-do. You don’t hear him saying things can’t be done. He is very patient with staff members and clients alike when they are trying to describe how they want a design to look. He is also confident enough to let you know when he can make your idea even better with his, but he doesn’t do so in a condescending way. Every year, we award a student staff member with the Richard Hunter Scholarship. This award goes to the student that quietly – without fanfare or constantly calling attention to themselves – serves the Vidette and its clients by consistently going above and beyond the call of duty. In 2009 that award went to Sean Grady. Finally, Sean offers creative solutions to more than just ad design. When we are trying to come up with fun contests and incentives or themes for special issues, he is right there throwing in ideas. He is fun to brainstorm with and frequently comes up with just the right thing at the moment. He is a joy to have on the staff and will be missed greatly come May. Sean’s clean but edgy design, his amazing attitude and his tremendous work ethic make him an excellent choice for Designer of the Year. I’m proud to nominate him for this honor. Respectfully,

Christy Harrison, Business Adviser


21
January
2010
 
 Dear
CNBAM
Judges:
 
 I
wish
to
nominate
Sean
Grady
at
the
Illinois
State
University
Daily
Vidette
for
the
CNBAM
 Designer
of
the
Year.


 There
are
many
qualities
that
define
what
makes
a
good
designer,
and
Sean
exhibits
them
all.

 He
is
great
with
design,
a
motivated
team
player,
and
always
willing
to
go
that
extra
mile
for
 the
success
of
our
paper.
 When
I
first
met
Sean
last
year,
he
was
just
another
designer
in
a
sea
of
faces.

He
slowly
came
 to
my
attention
over
the
course
of
last
year,
and
I
was
always
impressed
by
how
much
his
 opinions
were
respected
by
the
other
artists.

When
he
was
promoted
to
Ad
Production
 Manager,
I
started
working
with
Sean
much
more
frequently
and
I
too
began
to
highly
respect
 his
opinions.
 The
first
thing
a
great
designer
needs
is
a
great
design
sensibility,
and
Sean
definitely
has
it.
 There
are
a
few
things
in
particular
that
typically
intrigue
me
about
his
designs.

The
first
is
his
 creative
use
of
color.

The
color
choices
he
makes
are
almost
never
those
that
I
would
expect,
 but
they
always
work.

They
are
fun,
pleasing
to
the
eye,
and
really
say
something
about
each
 project
on
which
he
is
working.

Sean
also
has
a
great
grasp
of
shape
and
layout.

His
designs
 are
always
well
laid
out
and
he
typically
incorporates
an
interesting
use
of
shape
and
line.

 Lastly,
Sean
is
incredibly
flexible.

He
has
not
only
designed,
but
done
a
great
job
designing
 everything
from
paper
advertisements
to
supplements
to
websites.


 Sean
is
a
great
designer
and
his
work
speaks
for
itself,
but
he
is
also
a
phenomenal
member
of
 our
team.
Anytime
someone
asks
him
for
help,
not
only
is
he
willing,
but
is
eager.

He
really
 buys
into
what
it
is
that
we
are
trying
to
accomplish
here
at
the
Daily
Vidette,
and
it
shows.

He
 is
here
all
day,
and
often
late
into
the
evenings.

His
drive
to
make
himself
and
the
paper
better
 is
truly
inspiring.
 Sean
also
has
impressed
me
with
his
willingness
to
go
above
and
beyond
his
typical
job
 responsibilities.

Anytime
someone
needs
help,
he
is
there
to
do
so,
regardless
of
whether
or
 not
it
is
his
job.

When
technical
difficulties
added
tasks
to
his
daily
routine,
he
did
not
even
 question
it
and
merely
got
the
job
done.

That
attitude
is
typical
of
his
work
ethic.

It
does
not



matter
whether
a
job
is
his
responsibility
or
not,
he
is
willing
to
do
what
is
necessary
to
put
out
 a
good
product.
 Overall,
I
have
been
highly
impressed
by
Sean
the
entire
time
I
have
worked
with
him
and
my
 respect
only
grows.

He
has
been
a
boon
to
the
Daily
Vidette,
and
has
an
incredibly
bright
 future.

I
have
worked
at
Illinois
State
University
both
as
a
student
and
as
professional
staff,
and
 have
honestly
met
very
few
people
who
have
the
talent,
dedication,
and
attitude
that
Sean
 exhibits
on
a
daily
basis.

As
such,
I
think
he
would
be
an
excellent
choice
for
the
CNBAM
 Designer
of
the
Year.
 
 
 Sincerely,
 
 
 Elias
Wrightam
 Systems
Manager
 ISU
Daily
Vidette
 



THE

DAILYVIDETTE

I L L I N O I S S TAT E U N I V E R S I T Y ’ S S T U D E N T N E W S PA P E R S I N C E 1 8 8 8


窶外UR MARKET & YOUR BUSINESS 17,945

THE

2,501

*

DAILYVIDETTE

*

UNDERGRADUATE STUDENTS

ILLINOIS STATE UNIVERSITY CORNER OF LOCUST & UNIVERSITY

GRADUATE STUDENTS

5,353

25,799

*

*

UNIVERSITY EMPLOYEES & RETIREES

TOTAL ISU COMMUNITY

*From Fall 2008 Enrollment Figures

ADDRESS Campus Box 0890 Normal, IL 61790-0890 P: 309.438.7685 F: 309.438.5211 www.videtteonline.com of ISU students read the Daily Vidette on a regular basis

of ISU students have a car or have access to one

of ISU students rate the overall quality of the Daily Vidette as either excellent or good

PERSONNEL CIRCULATION & DISTRIBUTION The Daily Vidette has been proudly serving the Illinois State University community since 1888. We are the number one source of information for ISU students, faculty and staff. Our audience includes more than 25,000 readers, making The Daily Vidette an excellent tool for reaching new and existing customers. Our professionally trained staff is committed to providing excellent customer service while meeting your marketing needs. The Daily Vidette is distributed Monday through Friday. Circulation for Monday-Thursday is 6,000; Friday circulation is 5,000. During summer school, 5,000 copies are distributed once a week for seven weeks. Distribution is free and copies may be picked up at over 80 high traffic points on campus and in the community.

STUDENT STAFF Amanda Maxedon Ad Sales Manager

309.438.8742

Sean Grady Ad Production Manager

309.438.2972

Amy Gorczowski Editor in Chief

309.438.8745

Brooke Goodwin Business Manager

309.438.5929

PROFESSIONAL STAFF Rick Jones General Manager

309.438.7688

Christy Harrison Business Adviser

309.438.2689

Elias Wrightam Systems Manager

309.438.8565

THE MARKET... IT IS CONSTANTLY GROWING ISU STUDENTS TOTAL MONTHLY EXPENDITURES

GROCERIES

CLOTHES

CELL PHONES

FAST FOOD

ENTERTAINMENT

TANNING

HAIRSTYLING

ALCOHOL

$935,250

$383,500

$350,200

$531,050

$1,008,350

$199,950

$158,000

$920,000

$4,500,000 SPENT BY ISU STUDENTS PER MONTH

The Daily Vidette is a member of the Associated Press, Associated Collegiate Press, Illinois College Press Association, College Media Advisers, Inc., and College Newspaper Business and Advertising Managers, Inc. Rate Card Photography from The Daily Vidette Archives

[Source: Research Survey Service, Inc., 2004]

MARKETING RESEARCH | 3


RATES & SIZES DISPLAY AD RATES EFFECTIVE |

August 1, 2009—May 31, 2010

Open Rate Campus Rate Nonprofit Rate

$ 11.55 $ 7.35 $ 8.45

VOLUME CONTRACTS 200” 300” 400” 500” 750” 1,000”

$ $ $ $ $ $

2,000” 3,000” 4,000” 5,000” 7,500” 10,000”

10.10 9.80 9.65 9.50 9.20 8.75

$ $ $ $ $ $

8.40 8.25 7.95 7.65 7.25 6.85

DAILY ACADEMIC YEAR CONTRACTS August 1, 2009—May 31, 2010

Minimum Inches per issue 2” 5” 10”

Rate per inch

Minimum Inches per issue 20’’ 40” 80”

$ 8.35 $ 7.80 $ 7.50

DISCOUNTS

AD DEADLINE

COLOR RATES

FULL PAGE DISCOUNT

All display advertising information must be supplied to The Daily Vidette three business days prior to publication.

One color plus black $ 175.00 Two colors plus black $ 275.00 Three colors plus black (full color) $ 375.00 One color on double truck ads FREE

For a full page advertisement, five columns wide and 16 inches deep, a 10% discount will be applied.

FREQUENCY DISCOUNT Any display advertisement set to run in two or more consecutive issues without a copy change will receive a 15% discount off the open rate or appropriate contract rate beginning with the second day of insertion.

PREPAY DISCOUNT A 5% discount is given for advertisements paid for in advance of publication.

PREMIUM SPACING Rate per inch $ 7.00 $ 6.55 $ 6.10

A 10% surcharge is applied for advertising on requested premium space. Premium space is on pages 2 and 3, and must be a 5x8 (40 column inches).

INSERT SIZE

Aug. 17, 2009—Dec. 7, 2009 Oct. 5, 2009—March 19, 2010 Jan. 11—May 12, 2010

4 pages or less 6-36 pages

2” 5” 10”

Rate per inch

Minimum Inches per issue 20’’ 40” 80”

$ 8.90 $ 8.25 $ 8.15

Rate per inch $ 7.50 $ 6.95 $ 6.45

DAILY HALF-SEMESTER CONTRACTS Aug. 17—Oct. 9, 2009 Jan. 11—March 14, 2009

Minimum Inches per issue 2” 5” 10”

Rate per inch

$ 9.15 $ 8.90 $ 8.60

· ·

Oct. 12—Dec. 7, 2009 March 15—May 12, 2010

Minimum Inches per issue 20’’ 40” 80”

Rate per inch

$ 8.15 $ 7.65 $ 7.20

Display ad copy for space reserved must be received by deadline or it may be cancelled. A 50% charge will be assessed to all ads cancelled after deadline. Deadlines are to be met by each customer so each ad has sufficient time to be produced. Special deadlines are set for holidays and weeks when classes are not in session.

SAMPLE SIZES

COST PER THOUSAND $ 150.00 $ 175.00

A 10% discount is given for signing a contract for 10 or more inserts per semester. $60 per hour design fee if design of the insert is provided by The Daily Vidette.

PRE-PRINT INSERT DEADLINE Inserts must be delivered to the printer, P&P Press, 6513 N. Galena Rd. Peoria, IL, 61614, 309.691.8511, 10 days in advance of publication unless other arrangements have been made with The Daily Vidette.

RESTRICTIONS A full run must be provided. Inserts must be compatible with the size of The Daily Vidette, not exceeding an 8.5” x 11” size. An additional charge will be assessed for inserts requiring special handling.

SPECIFICATIONS The Daily Vidette is printed on 30lb newsprint stock. There are five columns per page. Each column is 11.6 picas wide with one pica between columns. A full page printed depth (tabloid) measures 5 columns by 16 inches for a total of 80 column inches. A double truck measures 11 columns by 16 inches for a total of 176 column inches.

4 | RATES & SIZES

DEADLINE 4pm Wednesday 4pm Thursday 4pm Friday 4pm Monday 4pm Tuesday

PRE-PRINT INSERT RATES

DAILY SEMESTER CONTRACTS

Minimum Inches per issue

DAY OF PUBLICATION Monday Tuesday Wednesday Thursday Friday

QUARTER PAGE 2 col. x 10 · 20” EIGHTH PAGE 2 col. x 5 · 10”

HALF PAGE 5 col. x 8 · 40” QUARTER PAGE 4 col. x 5 · 20”

TWELVE INCH 3 col. x 4 · 12” SIX INCH 2 col. x 3 · 6”

PUZZLES

CLASSIFIED RATES One Issue 2-10 Issues 11+ Issues

(a $1 charge for each additional line)

Plain Border Centered Lines Bold Words Standard Graphics

$ 2.00 per issue $ .50 per line per issue $ .15 per word $ 7.00 per graphic per issue

$ $ $

OTHER ADVERTISING OPTIONS

4.60 for the first 3 lines 3.50 for the first 3 lines 2.40 for the first 3 lines

Deadline is two business days prior to publication For more information on classified rates, please call (309)438-7685

Sponsor a puzzle, game, horoscope, or the Kinsey Report. Contact your marketing consultant for pricing and additional information.

NEWSSTANDS Advertising is available on 25 high-traffic newsstands on campus. Available all year, contact your marketing consultant for more information and pricing.

ONLINE videtteonline.com advertising offers the apartment search tool, online dining guide, buttons and banners. Ask your marketing consultant for pricing and additional information. RATES & SIZES | 5


POLICIES & PROCEDURES ADVERTISEMENT POLICY

MAKE GOOD POLICY

• The Daily Vidette reserves the right to edit or reject any advertising copy which does not comply with The Daily Vidette’s policies and standards.

The Daily Vidette is liable for errors only if notified within 72 hours following the publication. Refunds will be given in the form of advertising credit back to the advertiser. The Daily Vidette will not be liable for any content errors that occur after two proofs have been shown to the client.

• The Daily Vidette is not responsible for errors in advertising if the ad reaches The Daily Vidette past deadline. The advertiser also waives the right to receive a proof of the advertisement prior to the publication.

After an advertisement has been proofed and verified to be correct by the client with written approval*, The Daily Vidette will enact the following refunds if errors occur:

• All display advertisements must be as many columns wide as inches deep. Minimum size is 2 column inches. Depths of ads may increase in one-half inch increments. Ads 15 or more inches in depth will be billed for the full 16 inches. No advertisement will be placed upside down.

• Distorted or pixilated images/text where content is determined legible by The Daily Vidette, advertiser will receive a 10% discount.

• Composition and artwork created by The Daily Vidette becomes the property of The Daily Vidette and cannot be reproduced without consent from The Daily Vidette.

• Wrong ad size, wrong content information, color, or major spelling/grammatical errors that deviate from the ad’s message and/or purpose will receive a 30% refund.

• Advertisers shall defend and save The Daily Vidette harmless from all claims, demands and/or litigations directly or indirectly related to improper or unauthorized use of photography, drawing, likeness, name, logo, trademark, representations, or any other materials provided by the advertisers to The Daily Vidette and published in any Daily Vidette advertising.

• If an entire ad is placed incorrectly in the form of the wrong ad for the wrong date, advertisers will receive a 40% refund.

• All political advertising must be paid in advance and must contain a disclaimer identifying the advertiser.

AD SUBMISSION

• Alcohol advertisements will not be published in The Daily Vidette’s Preview Guide.

Advertisements may be e-mailed by 4pm three working days before publication. The format to submit an advertisement is an Adobe Portable Document File (PDF)*; if that is not available to the advertiser, The Daily Vidette can process Adobe Illustrator, Adobe Photoshop, and Adobe InDesign files. To maintain high quality advertising, all ads must be in 300dpi format or higher. The Daily Vidette can not adjust colors in PDF or EPS files. Please convert any color or text graphics from RGB to CMYK color. The Daily Vidette reserves the right to float, shrink, or expand electronic ads to fit the space reserved. Camera ready ads must include all fonts, or we reserve the right to substitute similar fonts if a font is corrupted or not supplied. Microsoft Word, Microsoft Publisher, or Microsoft Power Point formats do not work with The Daily Vidette’s desktop publishing software.

CREDIT TERMS To establish a credit account, an advertiser is required to complete a credit application and prepay until credit has been verified. All credit accounts which have extended billing privileges are allowed 30 days past the billing date to pay the balance in full. If the balance is over 60 days overdue, advertising privileges may be withdrawn until the entire overdue balance is paid. Accounts with an overdue balance may be subject to additional prepayment. Any errors on billing invoices must be brought to management’s attention within 30 days of receipt of invoice.

The Daily Vidette accepts no liability for failure to publish advertising. *When written approval is not possible, then verbal approval must be made for any advertisements to be published.

*A PDF file is considered a locked document and changes will not be made to the file.

6 | POLICIES & PROCEDURES

DROP OFF LOCATIONS

C AMPUS * 4. 5. 8. 9. 12. 13. 14. 16. 17. 19. 20. 23. 24. 25. 26. 29. 30. 31. 32. 33. 34. 35. 36. 39. 45. 46. 48. 50. 51. * 54. 56. 57. 58. 60. 61. 62. 63. 66. 68. 69. 70. 71. 72. 73. 74.

Alumni Services Athletic Study Center / ROTC Atkin Hall / Colby Hall Bone Student Center Bowling & Billiards Center Center for Intercultural Relations Center for Visual Arts Center for Visual Arts Annex College of Business Cook Hall Degarmo Hall Edwards Hall Fairchild Hall Fell Hall Felmley Hall Felmley (Quad) Hamilton Hall / Whitten Hall Haynie Hall Hewett Hall Honors Building Horton Field House Hovey Hall Hudelson Building Instructional Technology & Development Center Julian Hall Milner Library Moulton Hall Nelson Smith Building Office of Residential Life Old Union Building Parking & Transportation Building Professional Development Building Recreation Center Redbird Arena Ropp Agriculture Building Schroeder Hall Science Lab Building Students Accounts Building Student Services Building Turner Hall Vidette Building Watterson Food Court Watterson Front Desk Watterson Tunnel Wilkins Hall Williams Hall Wright Hall

COMMUNITY

DINING

1. 2. 3. * 6. 11. * 21. 22. * 27. * 40. 47. 49. * * 59. * 65. * 67. 75.

7. * 10. * 15. 18. 28. 37. 38. 41. 42. 43. 44. 52. * 53. 55. * 64.

707 Liquors (Main St.) 707 Liquors (Beaufort St.) Alamo II Barnes & Noble Budget Liquors Campustown College Station Apartments Eurotan Express Mart Fat Jack’s First Site Heartland Community College Junction Place Movie Fan Normal Library Quik ‘N Easy Rhinos SAMI Stepping Stone Town of Normal Tuffy Auto Service University Liquors Young America

Avanti’s Bagelman’s Brewe-Ha’s Chocolatier Coffee Shop Cosi Fusion Brew Jimmy John’s (Main St.) Jimmy John’s (North St.) Latte Time Lunker’s McDonald’s Micheleo’s Papa Johns Pizza Hut Potbelly Pub II Schlotzky’s The Rock

LEGEND COMMUNITY LOCATIONS CAMPUS LOCATIONS DINING LOCATIONS ROADWAYS Locations marked with an * are drop off locations not located on the map. Drop off locations are subject to change.

DROP OFF LOCATIONS | 7


PUBLICATION CALENDAR DAYS OF PUBLICATION ARE IN WHITE. SPECIAL ISSUES ARE HIGHLIGHTED WITH CIRCLES.

SUPPLEMENT SCHEDULE FALL 2009

PUBLISH DATE

SURVIVAL GUIDE

8.17.2009

RENTAL GUIDE

9.23.2009

CAREER GUIDE

10.06.2009

DINING & ENTERTAINMENT GUIDE

11.04.2009

SPRING 2010

PUBLISH DATE

BACK TO SPRING GUIDE

1.11.2010

SEX IN THE BIRDHOUSE

2.09.2010

BEST OF GUIDE

3.23.2010

APRIL FOOLS ISSUE

4.01.2010

PREVIEW GUIDE

5.12.2010


videtteonline | Dining & Entertainment Website



2010-5c-4