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Holidaily_GuideFORPRINTNEW.pdf

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10/24/08

11:25:22 AM


game daily

! DEADLINE ! one week before publication

Runs every home game!

ADVERTISE WITH THE HUSKIES! OPEN RATE:

$20 per column inch PRE-PAID RATE:

$18 per column inch ADVERTISE MORE THAN ONCE AND SAVE WITH CONTRACT RATES!

-Distributed on campus, throughout the U-District, and at every home game, and our largest game: The Apple Cup! -Get your name out to students, alumni, faculty, staff, and fans!

The Daily OF THE UNIVERSITY OF WASHINGTON

The Student Voice Since 1891

EMAIL: ads@thedaily.washington.edu TEL: 206.543.2336 FAX: 206.543.2345 Are you an on-campus organization? Contact the Sales Team at (206) 685-4143


206.543.2335

salesteam@dailyuw.com

144 communications bldg

www.theuwdaily.com

CLASSIFIED ADVERTISING. WE’VE GOT YOU COVERED.

STUDENTS, YOU’RE FREE OF CHARGE!

PLACE AN AD

CARS, JOBS, ROOMMATES, APARTMENTS?

ARE YOU LOOKING FOR

HEY, STUDENTS


FINALS FRENZY

It’s that crazy hectic time of year when everyone is going insane beca use of finals! Target our stressed-out reader s with your message of relaxation and having fun wh en the work is done! This section will feature The Daily Cougar readers’ favorite comic strips and tons of Crossw ord and Sudoku puzzles, which will be sure to relax and please many of our students studying for finals.

hep l !

Space Closing: Thursday, December 4, 2008 Section runs: Monday, December 8, 2008 Since the Finals Edition is the last paper of the fall semester it will have a lon g shelf life and will be in the news stands until afte r graduation. It’s your last chance to reach our readers until our spring edition , which begins on Tuesday, Jan uary 20th. So don’t delay!

Call and place your ad today in The Daily Cougar Finals Ed ition! Call your Advertising Representative today to reserve your ad space.

YOUR

AD

POP

MAKE

! COLOR WIkTyHour sales rep As

Full page

Half page

Half page

Quarter page

Quarter page

Eighth page

Campus: $573.60 Local: $865.60

Campus: $286.80 Local: $432.80

Campus: $286.80 Local: $432.80

Campus: $172.08 Local: $259.68

Campus: $172.08 Local: $259.68

Campus: $71.70 Local: $108.20

5 col. x 16” / 80 col. in (10.25” x 16”)

5 col. x 8” / 40 col. in (10.25” x 8”)

4 col. x 10” / 40 col. in (8” x 10”)

4 col. x 6” / 24 col. in (8” x 6”)

3 col. x 8” / 24 col. in (6” x 8”)

2 col. x 5” / 10 col. in (4” x 5”)


The Official Newspaper of The University of Houston

R E P $U $DAY $PER6A0D! T U E I NG $ $AV

!

oupon c r u o y h t ers wi

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0 rea 0 0 , 0 3 r e v Target o BOOST YOUR SALES with a Super Tuesday Coupon ad in The Daily Cougar every Tuesday.

MONTHLY INVESTMENT INCLUDES:

• FOUR 2 col x 3” ADS ($60 per ad) • AD DESIGN

UH students are always on the lookout for savings to buy stuff.

• “COUGAR RED” SPOT COLOR

SIGN UP TODAY & SAVE! Sales Rep:

Phone:


FIND YOUR

PLACE TO LIVE

COOGS’ HOUSE

SPECIAL A great combo to showcase your apartment complex!

TO LIVE E C A L P R U O Y FIND

?dl[hj[Z7Zl[hj_i_d]

You’ll receive these exclusive spots: s&OURXvADS s/NEFEATUREARTICLEFORh0ICKOFTHE7EEKv s! DAYANIMATEDADWITH)NVERTED!DVERTISING

$650!

! VALUEFORONLY


Inverted Advertising Stopping UH Students in their Tracks

What is Inverted Advertising? It’s a pedestrian billboard.

Inverted Advertising targets tens of thousands of UH students each day with TV commercial quality ads through two high-traffic areas: the University Center (UC) and the Satellite.

?dl[hj[Z7Zl[hj_i_d]

Now Playing STOP!

INFORMATION & RATES

Loo& kRead! !

Read our Inverted Advertisers’ messages on the UC’s first floor by the C store & at the Satellite right next to Starbucks.

The Satellite

the uc

UH Department of

Public Safety

Showcase your ad message & join our Inverted Advertisers!

Call (713) 743-5340 today

Rates Animated Ads

Commercial Ads

Duration

Local

900

1200

1 month

UH Department

750

1000

1 month

Student Organization

500

900

1 month

MONTHLY

*All prices include design and production of advertisements.

Inverted Advertising For more information, contact us at (713) 743-5340


u d k

Basketball Preview Special Edition The Basketball Preview Special Edition is a great way to reach students in the beginning of such a huge KU tradition. Students at The University of Kansas love anything and everything having to do with KU Athletics, especially basketball. This section will feature an abundance of articles about the upcoming season. These will include information on the team as a whole, teams KU will be playing and player profiles. Anytime the Kansan releases a special section involving KU Athletics, it flies off the racks. Take this opportunity to brand your business with the positive image of KU Basketball and catch the student’s attention.

Benefits to advertising in Basketball Preview: 2007-08 KANSAS JAYHAWKS

BASKETBALL

• High readership, including the loyal reader base of the Kansan (22,000 students) as well as additional, nondaily readers.

SEASON PREVIEW SPECIAL SECTION

OCTOBER 25, 2007

• Long shelf life, get more for your money. With shelf life, your ad will out grow its normal one-day span, and be seen multiple times, thus enhancing your results. • Each special section or special edition the Kansan releases is promoted. This generates anticipation amongst students for when the section comes out, therefore generating excited readers and potential customers.

JAYHAWKS IN THE NBA

A look at former Kansas players and their performance in professional basketball.

PAGE 16C

Sit down with three Jayhawk big men and hear their expectations for the season. PAGES 8C-9C

PRESEASON RANKINGS

• After winning the National Championship, students at KU are already pumped for this years season. They will be glued to this section, wanting to know what’s ahead

CHAT WITH THREE SENIORS

Kansan sports writer breaks down Big 12 teams and puts them in their place. PAGE 14C

ALL GROWN UP

A look at how mature players and early season success could help the women’s team.

PAGE 6C

presented by:

Rate: Contracted Rates with placement fee of 25%

regular broadsheet sizes apply

Deadline: October 9th Run Date: October 13th


u d k Experiences with Jayplay Testimonial #1

“Advertising through The University Daily Kansan has given The Eldridge the ability to change our image with the students, and therefore provide us with an extremely valuable client base. Our advertising campaign in the Kansan’s Jayplay showed results far exceeding expectation. By using the Jayplay, The Eldridge changed from a perceived non-student friendly establishment to making over 900 martinis a night for the crowds of students in our bar, The Jayhawker. The return on investment for our 2 for 1 martini campaign created by the Kansan has propelled a trend across the Lawrence business community that we are proud to have started. We are extremely pleased with the results the Kansan has produced, and will continue to use it as our best way to market to and gain more student "The Eldridge customers.”

[Gameday @ the Jayhawker]

[Nancy Longhurst, General Manager, The Eldridge Hotel Scott Valentine, General Manager, TEN and the Jayhawker]

$15 2 burgers or 2 brats

& 2 fries, 2 beers

$1.50 10 ounce

Bud Light draws

9/1/07 vs. Central Michigan 9/08/07 vs. SE Louisiana 9/15/07 vs. Toledo 9/22/07 vs. Florida Int’l *special good for all football games

701 Massachusetts Street • 749-1005 • www.eldrigehotel.com

changed from a perceived non-student friendly establishment to making over 900 martinis a night for the crowds of students in our bar, The Jayhawker.” ­ —Nancy Longhurst


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The Kansan Experience

Experiences with The University Daily Kansan Testimonial #1

“The University Daily Kansan has been one of our advertising outlets for several years. I am impressed with the volume of students this newspaper reaches every year—it is definitely a useful tool for our advertising purposes. For the past two years I have worked with the same, wonderful ad representative, Mallory Goldstein. Over those two years we developed a terrific relationship. She had tremendous knowledge about her field, and was fast to respond to any questions or concerns I had. She graduated from the University of Kansas this year and she will be missed. It’s lovely to see that the Kansan not only draws such a talented pool of student employees, but also continues training them so that they can be successful in their career fields after graduation. Over the last two years I have had terrific service from The University Daily Kansan and expect no less in the future.” [Liza Pehrson, Resident Manager, Meadowbrook Apartments] Testimonial #2

"After analyzing our media mix options this last year, it was evident 
that The University Daily Kansan was our best choice for increasing our 
awareness on campus.” ­ —Chris Berger

"After analyzing our media mix options this last year, it was evident 
that The University Daily Kansan was our best choice for increasing our 
awareness on campus. Last spring, we were involved in their bracket bash 
contest. This promotion was an opportunity for students to fill out a 
basketball tournament bracket, drop it off at KU Credit Union locations,
 and possibly win a multitude of prizes. We were extremely pleased with 
the results; over 376 students personally visited one of our two 
branches, which really helped showcase our brand and increase our brand recognition on campus. Partnering with the Kansan for a promotional campaign has proven very profitable. We will definitely continue using 
the Kansan as a successful way to increase student and faculty 
business."

 [Chris Berger, Marketing manager, KU Credit Union] Testimonial #3

"Working with the UDK staff has been wonderful. I've always enjoyed getting to meet with our advertising representative as they are always very professional, knowledgeable, and helpful. We've been very pleased with their customer service and dedication to the end product. The staff seems to take every measure to ensure our satisfaction. We appreciate the UDK staff for their efforts to produce a great newspaper and for helping us successfully promote our programs." [Jennifer Alderdice, Assistant Vice President of Student Programs, KU Alumni Association]


u d k

Daily Run of Press

Experiences with Daily Run of Press Product Testimonial #1

My experience with the Kansan has been wonderful. I have had a strong loyalty to the Kansan for the past twenty years, and will continue to in the future. I consistently see student busiess off my ads during the week, and the only way I reach them is through the Kansan. I know how many students read the paper, and I enjoy being apart of the KU tradition and the long-standing history that the Kansan has had with the students. [Mike Grammer, Owner, Don’s Automative] Testimonial #2

During the last spring semester, we at the Reserve ran a March madness campaign in the UDK to encourage students to sign leases. After we ran those ads, we signed 35 leases in ONE day. We didn’t advertise anywhere else but the Kansan, and made upwards of $132,000, Our investment with the Kansan was approximately around $800. Needless to say, advertising in the Kansan worked! Students are our target audience, and the UDK is the best way to reach them.



"We at the Reserve ran a March madness campaign in the UDK to encourage students to sign leases. After we ran those ads, we signed 35 leases in ONE day.” ­ — Jackie Keane

[ Jackie Keane, Leasing and Marketing Manager, The Reserve on West 31st] Testimonial #3

Our advertising experience with the Kansan has proved very profitable to Bryant Collision repair. We ran in the daily Kansan three times each week,. We see consistent business of about 4 to 6 new student customers per month. In terms of return on investment, we made about $2,000 of new student business each month on a $400 per month investment. As a collision repair shop, we gain our customers on a ‘as need’ basis, so having ads to be ‘top of mind’ to the students does work. We are very satisfied with our results using the Kansan. [ Mike Bryant, owner, Bryant Collision Repair]


u d k

Sex on the Hill

Sex on the Hill is the Kansan’s annual special section filled with fun, racy and unique content. Each year, students eagerly await to pick up their copy, making this special section a once a year opportunity for you to showcase your business. As the Kansan’s highest read special section of the school year, this is your chance to put your business in front of and on the minds of upwards 22,000 readers, and thousands of potential customers.

Benefits to advertising in Sex on the Hill: Extremely high readership, including the loyal reader base of the Kansan (22,000 students) and increased readership from other students. Long shelf life, get more for your money. With shelf life, your ad will out grow its normal one-day span, and be seen multiple times. Sex on the Hill is heavily promoted by the Kansan weeks before the issue is published, therefore generating a ‘buzz’ amongst students and anticipation for the section. This creates a high student base for you to entice to come to your business. Extra copies to be distributed at a promotional launch party as well as on campus the date of publication, increasing the value of your investment.

Rate: $12/per column inch regular broadsheet sizes apply

Deadline: September 12th Run Date: September 18th

d Presente

by


420 Maynard, Ann Arbor, MI 48109

Ph: 734-764-0554

Fax: 734-936-1054

dailydisplay@gmail.com

Election Edition 2008 University of Michigan students are extremely involved in the political process, so when planning your political agenda of advertising don’t forget to count us in! The Michigan Daily’s print and online editions are excellent mediums to reach students around campus, faculty, staff, parents, and local Ann Arbor residents. Start your online ad at any time. The Election Guide will be published October 29, with a deadline of October 22. The Daily has a circulation of 18,000, distributed across 120 locations.

Display and Online Packages Mayoral Level

5% off our open rate One eighth-page tabloid or 16” in print 300x250 rotating button ad for one week

Add additional weeks online for $155 per week

$393

Senatorial Level

10% off our open rate One quarter-page tabloid or 27.5” in print 300x250 top button ad for one week Add additional weeks online for $270 per week

$678

Presidential Level

15% off our open rate One half-page tabloid or 55” in print 728x90 banner ad for one week Add additional weeks online for $300 per week

$1,084

Run additional print inches in any package for $16.50 per column inch. Remember, all political ads must be prepaid and have a disclaimer with contact information.


The Michigan Daily 420 Maynard Ann Arbor, MI 48109 Ph: 734-764-0554 Fax: 734-936-1054 dailydisplay@gmail.com

Football Saturdays Fall 2008

There are several traditions people recall when they think about the University of Michigan, but none as legendary as Maize and Blue football. It is time once again to begin a victorious season of Wolverine Football, and here is your chance to get involved! Our Football Saturday Editions will be inserted into the Michigan Daily on Fridays prior to each home game. The Kickoff Edition kicks off the season with an in-depth analysis of the Wolverines, while following editions cover the challenge Michigan poses to visiting teams. All the editions could announce your business.

Circulation 18,000 Rates Open Rate $16.50 per column inch Bulk contract rates apply 130” 200” 300” 400”

$16.20 pci $15.50 pci $15.00 pci $14.50 pci

Contract Deadline August 8 at 2:30 PM Kickoff Edition

Opponent

Miami (Ohio) Wisconsin Illinois (Homecoming) Toledo Michigan State Northwestern

Deadline (by 2:30pm) Publication September 2 September 23 September 30 October 7 October 17 November 11

September 5 September 26 October 3 October 10 October 24 November 14

For more information on this exciting and traditional football product, please contact your Account Executive and place your ad among Victors!


420 Maynard, Ann Arbor, MI 48109

Ph: 734-764-0554

Fax: 734-936-1054

dailydisplay@gmail.com

Fall 2008

Sports Special Sections A special tabloid edition featuring: Hockey Season Predictions Facts & Statistics Rosters & Schedules Player Profiles Photos

Faceoff 2008

Publication: October  Deadline: October  at :pm

A special tabloid edition featuring: Basketball Season Predictions Facts & Statistics Rosters & Schedules Player Profiles Photos

Tipoff 2008

Publication: November  Deadline: November  at :pm

Rates Circulation 18,000 Open Rates Regular Non-Profit University of Michigan Non-Profit

. per column inch . per column inch . per column inch

Michigan Daily Bulk and Frequency Contract Rates are applicable to Special Sections


The Michigan Daily 420 Maynard Ann Arbor, MI 48109 Ph: 734-764-0554 Fax: 734-936-1054 dailydisplay@gmail.com

Study & Work Abroad Pages 2008-2009

Inform University of Michigan students, staff, and faculty about national and international opportunities open to them for Winter or Summer terms 2009! You can be sure that students start thinking about studying abroad as soon as the first snow falls in September!

Publication Dates Fall: September 30, 2008 Winter: January 13, 2009

Deadline

August 12, 2008, at 2:30 pm

Rates (price includes banner and background color)

Purchase additional 2x2s to make a larger ad at a discounted price!

Your first 2x2

One 2x2

$99

Second 2x2 Third 2x2 Fourth 2x2 Extra 2x2s

+$95 +$90 +$85 +$80 ea.

Your second 2x2

Your third 2x2

Allot yo ur 2 across x2s publica both tion da to save tes !

Your fourth 2x2

Total 2x4 price $194

Total 2x6 price $284

Total 2x8 price $369


The Michigan Daily 420 Maynard Ann Arbor, MI 48109 Ph: 734-764-0554 Fax: 734-936-1054 dailydisplay@gmail.com

Sudoku Winter 2009

tudents s e l z z u p a noun U K • O D • teeing n SU a r a u g , s s a l y in c a l p y l t n a ent. t s m n e s co i t r e v d a r your o f y t i l i b i s i v high

Size

2 columns x 2 inches

Contract Rates

to run Sudoku ads, Advertisers must agree to a full term contract

$80.00 per run (once a week) $70.00 per run (three times a week)

Deadline to sign Sudoku contracts is January 30

PRETTY EASY.

puzzle by sudokusyndication.com

To make sure you get the lucrative Sudoku position, contact your account executive to reserve your space today!


2009-3b-5  

2009 CNBAM Awards

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