Page 1

Northern Iowan Manager


Publication Dates 2008 - 2009

Publication Day=

Special Sections=


Retail Rates: Paper and ClassiďŹ eds

3


Readership and Statistics How Long Do They Read It?

Do Students Look at Ads?


Readership and Statistics


Web, Sudoku & Preprint Rates Web Rates

Preprint Rates

Shipping Info

Preprint Mechanical Requirements


Digital and Mechanical SpeciďŹ cations

s r e th

n a P

Process

s r e th

n a P

Spot

s r e th

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Grayscale


Copy, Advertising & Credit Terms Advertising Policies:

All advertising submitted for publication in the Northern Iowan is subject to acceptance by the newspaper, and the Northern Iowan reserves the right to reject copy at its sole discretion at any time prior to publication The Northern Iowan will not knowingly publish any advertisement that fosters the evading or violates any federal, state or local laws or encourages discrimination against any individual group or business on the basis of race, age, gender, sexual orientation, gender identity, color, creed, religion, national origin, ancestry or disability.

Copy Regulations:

Minimum accepted advertisement is 1 column wide by 2 inches deep for display and 1 column wide by 1 inch deep for classified. Unless otherwise noted, no position will be sold or guaranteed. By having an advertisement p r i n t e d in the Northern Iowan, the advertiser is purchasing space and circulation only. The advertiser assigns to the Northern Iowan all rights, title and interest in and to all original art produced by the Northern Iowan. The advertiser assumes full liability for the advertisement and links (both print and online) and agrees to hold the Northern Iowan, University of Northern Iowa, and State of Iowa harmless for any claim that results from

the advertiser providing material that could or does result in illegal use, a violation of the law, or any other claim or liability (e.g., providing copyrighted artwork without authorization). All advertisements shall have a clear statement of a bona fide offer or announcement made in good faith. Advertisements placed by anonymous advertisers will not be published. Advertisers must provide contact name, business name, address and home telephone or cell phone number to the Northern Iowan. Advertisements that simulate news must carry the words “Paid Advertisement.” All political ads must be prepaid with copy and carry all information required by law (e.g., Paid Political Advertisement, Paid by Committee, John Doe, Treasurer). Closing and going out of business advertising must be prepaid. Classified advertisements will not intentionally be misclassified at the request of advertisers. Advertising copy delivered electronically is not considered camera-ready and is subject to the same deadlines. Copy received after deadline will not be guaranteed a proof. Late copy may be assessed a fee. The Northern Iowan makes every effort to produce error-free ads; however, if an error should occur the advertiser

must notify the Senior Account Manager or Northern Iowan Manager within two business days after the error. As sole compensation in the event of an error, the Northern Iowan may cancel charges for the portion of the ad that is rendered valueless by the error. The Northern Iowan is not responsible for errors on advertisements in which advertising copy was delivered past deadline. Copy regulations are subject to change without notice.

Payment and Credit Terms:

Payment for advertisers is required unless the advertiser has established credit with the Northern Iowan. New businesses must pre-pay for ads until credit is established. The Northern Iowan will assess when and how much credit is established. Advertisers with approved credit will receive monthly statements. All unpaid charges are subject to finance charge, compounded monthly (18% annually). Advertisers who exceed their credit limit or have an outstanding balance for more then 90 days will be denied further advertising until payment is made. Excessive balances that are not paid will be subject to accounts being turned over to credit bureaus, collection agencies or turned over to small claims court. Service charges for all returned checks is


TC, Mascot, University of Northern Iowa

Northern Iowan


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PORTLAND STATE UNIVERSITY’S

STUDENT NEWSPAPER 2008-2009 ADVERTISING RATES AND CONTACT INFORMATION WWW.DAILYVANGUARD.COM


WEEKLY SPECIAL SECTIONS

ESSENTIAL INFORMATION

&

P UBLICATI O N S C H E D U L E • 2 0 0 8 - 2 0 0 9

OCTOBE R S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

N OV E M B E R S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23/ 30 24 25 26 27 28 29

D E C E MBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JANUARY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

FEBRUA RY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

MARCH S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

A P RIL S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

MAY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24/ 31 25 26 27 28 29 30

JUNE S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

J U LY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

AU G UST S M T W T F S 2 3 4 5 6 7 1/8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

FA L L QUARTER September 22nd: Welcome Week September 29th: Back-to-School October 27th: Halloween December 1st: Winter Holiday

S PECIAL I SSUES

WINTER QUA RT E R January 5th: Back-to-School February 9th: Valentine’s March 9th: Sports

S P R I N G Q UA RT E R March 30th: Back-to-School April 13th: Celebrate UCI June 1st: Graduation

SUMMER SESSION June 22nd July 13th August 3rd August 31st

GENERAL I N F O R M ATI O N

PERSONNEL

Hours

Contact

Phone

E-Mail

Stephanie N. Van Ginkel

949.824.4284

newuadmgr@uci.edu

Jasper H. Kuo

949.824.1737

newuadvertising@uci.edu

Becky Chang

949.824.4592

newusales@uci.edu

Pati Espinoza

949.824.2298

pati@uci.edu

Diana Wong

949.824.2111

newuads@uci.edu

Advertising/Production Manager Assistant Advertising Manager Lead Advertising Representative Business Manager Production Supervisor

INQUIRY Advertising Representative Classifieds/Online Newsroom Fax

Monday-Friday 8:00am - 5:00pm (when campus is open)

Mailing Address (US & Delivery) New University University of California, Irvine 3100 Gateway Commons, 3rd Floor Irvine, CA 92697-4250

newucampusrep@uci.edu newuclassifieds@uci.edu newumanager@gmail.com

Car Park

New University Zot Code 4250

wellness

Everyone needs a place to relax and unwind, so give them a place to go. Spotlight your travel packages and deals here. From breaks to holidays, help the campus “get away.”

living

UC Irvine is a commuter campus, therefore, people need daily transportation. Showcase your motor vehicles or any other transportation products here and help keep the campus moving.

Help the campus stay healthy and well throughout the year. Let everyone know how to make their daily lives more positive and keep them feeling well by placing wellness products and services here. When they cannot live on-campus, show them where to live off-campus. Highlight your living community in this section from apartments to homes and show that great OC living is just around the corner. When students are not studying and faculty/staff are not working, show them what makes Irvine and Orange County great. Promote your business to gain an all-access pass to our diverse campus.

ADVERTISEMENT PLACEMENT

RATES, CONTRACT S , A N D PAY M E N T T E R M S

Advertisement submission: The preferred method for submitting display, online, and/or specialized advertising (inserts) is to make advertisement space reservations to the Advertising Manager or your Advertising Representative via phone and/or email and email your advertisements to newuads@uci.edu or your respected representative. The preferred method for submitting all classified advertising is to make advertisement space reservations to the Classified Representative via phone and/or email and email your advertisements to newuclassifieds@uci.edu. Walk-ins are welcome. Ad copy may also be faxed (text or rough layouts only; fax quality does not allow graphic elements to be used in an ad). If mailing the advertisement, send CD to Attn: Advertising Manager, New University Newspaper – UCI, 3100 Gateway Commons, 3rd Floor, Irvine, CA 92697-4250 allowing for sufficient delivery time. No hard paper copies. No advertising material will be returned unless accompanied by specific instructions. Approval: All advertising subject to acceptance by the Advertising Manager of the New University, who reserves the right to reject copy at their sole discretion anytime prior to publication, if the ad contains content deemed inappropriate. The New University reserves the right to refuse advertising containing obscene, racist, sexist, false/misleading claims or other inappropriate content. No advertisements will be accepted that discriminate on the basis of race, creed, color, religion, familial status, sexual orientation, national origin, age, sex, or physical handicap, but not limited to these. The New University does not allow specific types of products and services for advertising – please call for specific types. Liability: The advertiser and/or agency agree to assume full and complete responsibility and liability for the content (including text, illustrations, and copyrights) of any advertisements placed in the New University. Publishing: The New University will make all efforts to see that all advertising submitted is published as accepted by the New University and that all pre-printed inserts are distributed as ordered. The New University will not assume responsibility for any damages resulting from not doing so. No advertisement is accepted until published. Positioning: Ad space location/position is not guaranteed but can be requested to the Advertising Manager. Political Advertisements: Must conform to California campaign disclosure laws. These must show clear endorsement, i.e. “Paid for by (Candidate or Group).” Advertorials: Any advertisement that simulates news can be set in-body, but must carry the words “Advertising Feature” at the top of the advertisement or the Advertising Manager will place it there after communicating to said party of doing so.

All rates are net and are NOT commissionable. All rates are subject to change and will be given a 30-day notice if done so. Advertiser agrees to the Advertising Policy 2008-2009 with the New University once advertising is established either in contract and/or print/online submission and space reservation. Display Advertisements: Advertisers without a contract will be charged at the open rate and/or 1x frequency rate. A contract must be signed with the New University to receive all frequency discounts. Should an advertiser fail to fulfill the total inches or consecutive issues contracted within the specified time period, all advertising inches used will be charged back to the actual earned rate (the “short rate”) and the advertiser agrees to pay, at termination, the additional payment required for the short-rate fee assessed. Classified Advertisements: Boxed classifieds are on a prepayment basis only with all total advertisement costs being paid in-full prior to first publication. If the boxed classified advertisement must be cancelled, a 2-week notification must be given in writing to the Classified Representative and a refund will be given for advertising not completed. Name, address, and phone number must be provided by all advertisers. Sales/Help Wanted ads must state commission versus salary percentage with additional requirements needed. Any classifieds deemed as a “scam” will be removed and no refund will be given. Verification of classified can be made if needed. Student Advertisements: Student classified and club/organization advertisements are on a prepayment basis only with all total advertisement costs being paid in-full prior to first publication. Online Advertisements: Online advertisements are charged on a monthly basis only with advertisements running for a minimum of a full month at the beginning of a calendar month to start. Text link advertisements are on a prepayment basis only with all total advertisement costs being paid in-full prior to first month of advertising. 3-month minimum is required for text links and 30-day required for tile advertisements. Contact, company name, address, and phone/fax number, and e-mail must be provided by all advertisers. Methods of Payment: Visa, MasterCard, American Express, and Discover, cash, or checks made payable to UC Regents are accepted. There is a $10 charge for returned checks. All credit card payments must include name, company name, billing address, phone/fax, email, security code, and expiration date. Terms: Payment of advertisement is due and payable in full within 30 days from receipt of invoice – net 30-day term. All prepaid advertising must be made prior to first publication or month if online. Billing is done on a monthly basis but can be requested on a per-issue basis. Accounts that are not paid after 90 days will be refused all further advertising until the past due amount is paid in-full with a credit card on file for prepayment to reinstate a good standing with the New University for further advertising. Any accounts that go into collections or to a collection agency will be charged an additional 1.25% of the total advertising costs in collections for fees incurred. Prepayment: Display advertising contracts (retail advertisers only) placed on prepayment with a credit card will be given one free advertisement equal to or the average of the value and/or size of their contract. Advertisement space reservations are critical. Deadlines are as follows: Credit card must be accepted and placed on prepayment or paid in-full to receive free advertisement. Display Advertisements: Tuesday, 3 PM, PRIOR TO NEXT PUBLICATION Contract must be signed and is only given to the retail clients – online, national, inter-department, classified, Camera-Ready Art Due: Thursday, 12 NOON, PRIOR TO NEXT PUBLICATION and student advertisements are not eligible. Other prepayment discounts may be given but is to the sole Classified Advertisements: Wednesday, 5 PM, PRIOR TO NEXT PUBLICATION discretion of the Advertising Manager. Online Advertisements: Will begin next full calendar month Tearsheets: Tearsheets and a full issue will be sent to all advertisers excluding classifieds, online, and student Pre-printed Inserts: 14 business-day reservation, 8 business-day insert delivery to the printer Cancellation Fee: Display advertisements cancelled after deadline for publication are subject to a advertising. service charge of 50% the cost of the advertisement and will be removed from the publication. Inserts Other Publications: If you wish to use an advertisement designed by our artists in a publication other than cancelled after deadline for publication will be charged the full amount of insertion and cost of the New University, there is an extra $50 fee. You will receive the original artwork on a CD. Logo Design: Our designers can provide you with an effective logo at an affordable rate of $75. The logo returning any items. Communication must be made directly to the Advertising Representative(s). will be used in your advertisement plus you will receive all original artwork on a CD.

DEADLINES & CANCELLATIONS

PREFERRED ADVERTISING FORMAT

Formats allowed: PDF, EPS, TIFF, Illustrator, Photoshop, InDesign files (include all fonts, graphics, and related files). All fonts must be included or converted to outlines. All graphic files must be at least 200 dpi. For color advertisements, please save all artwork and photos in CMYK color mode. Email all camera-ready art to: newuads@uci.edu. Artwork may be sent via mail as well in addition to delivering it in person to the New University offices. Please contact the Production Supervisor with any questions or concerns.

M E M B E R O F:

ERRORS & ADJUST M E N T S

Errors in your advertisement must be brought to the attention of the Advertising Manager immediately upon receipt of tearsheet to be eligible for a make-good advertisement. The New University’s liability, if any, will not exceed the original cost of the incorrect advertisement. Credit given for the first incorrect insertion only. The New University is not responsible for any incorrect insertions thereafter. The original copy and instructions must be clear and legible. The New University is not responsible for incorrect copy submitted by the advertiser. Adjustments will be based on how much the error detracts from the effectiveness of the total advertising message, as determined by the Advertising Manager. Our liability does not extend to advertisements after a proof has been approved. The New University is not responsible nor does it guarantee traffic, hits, or said business to advertiser’s company and/or cause; including agency placements. The advertiser and/or agency assumes full responsibility of advertising placement and all content placed within the advertisement itself as well as any concerns, complaints, and/or issues brought about in regards to the advertisement.

www.newuniversity.org The official campus newspaper of the University of California, Irvine since 1968

NEW UNIVERSITY

ADVERTISING POLICY 2008-2009

Inter-Department Mail Only Web

949.824.2461 949.824.5604 949.824.4286 949.824.4287

COUPON ✈ TRAVEL

CORNER

SEPTEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Discounts and special deals are an essential in our daily lives. Promote most any type of service or product here with your available discounts and help the campus save more everyday.

Cover photos provided by various Irvine locations. Media Kit designed by Diana Wong

UNIVERSITY OF CALIFORNIA,

IRVINE

R E TAI L M E D I A K I T 2008-2009


ADVERTISING IN THE NEW UNIVERSITY

RETAIL ADVERTISING RATES 2008-2009

ADDITIONAL ADVERTISING OPTIONS ONLINE ADVERTISING

The University of California, Irvine

is located in the city of Irvine amidst the energetic lifestyles of Southern California. With a city population of over 202,079 incorporated within 65 miles*, the city of Irvine is host to the second largest and one of the fastest-growing campuses in the 11-campus University of California system.

21.5” x 14 .625”

With a campus population of nearly 40,000 students, faculty, and staff, the University of California, Irvine’s official campus newspaper, the New University, has been the primary newspaper and information source serving the campus and Irvine community since its founding in 1968. The New University is the only on-campus newspaper developed by the students for the students, faculty, and staff of the University of California, Irvine. It is the most viable and strategic way to reach the entire campus community at any one time. The New University strives to continuously communicate issues of interest and importance to the readers of the campus and Irvine community. Advertising with the New University gives a unique opportunity to reach this diverse and strong market you desire to obtain. The New University makes it effortless for you to advertise in, as well as see the end results. Our team is dedicated to assisting in meeting your goals and marketing needs throughout the year.

5 columns* x 14.625”

Frequency

3/4 Page

2/3 Page

$1,751.00/ad

$811.69/ad

$680.63/ad

$565.25/ad

$680.06/ad

$528.75/ad

$441.75/ad

$643.50/ad

$497.81/ad

$415.63/ad

1x 5x 10x (+)

• Ranked

among the top U.S. universities – public and private – in the

• Free

distribution to over 80 on- and off-campus locations covering the entire campus as well as local

number of undergraduate applications

• Ranked in the Top 50 “America’s Best Colleges” according to U.S. News & World Report

retail locations and the UCI Medical Center

• Award-winning advertising and editorial content since 1968

6000 5000 4000 3000

Freshmen

INSERTS Free-standing print inserts are available for placement in the newspaper.

$975.00 $1175.00

21,696 5,430 27,126

3,389 8,878 12,267

† All Data Accurate as of Spring 2007; Sources: Orange County Business Journal, University Communications 2007, & UCI Office of Institutional Research

Minimum: 10,250 Maximum:10,500

1/4 Page Deluxe

1/4 Page

C L U B S & O R G A N I Z AT I O N S

$453. /ad

$351. /ad

$259. /ad

$234. /ad

$352. /ad

$290. /ad

$214. /ad

$193.80/ad

UCI clubs & organizations registered with the Dean of Students receive special discounts when placed in the @UCI Bulletin Board section. Contact an advertising representative by e-mailing newucampusrep@uci.edu or calling 949.824.2461.

$331. /ad

$275. /ad

$202. /ad

$183.35/ad

98

63

35

70

31

65

20

03

65

ADVERTISING SIZES & RATES SMALL (3 inches x 2 inches) MEDIUM-VERTICAL (3” x 4”) MEDIUM-HORIZONTAL (6” x 2”) LARGE (6” x 4”)

2 col. x 7.5”

3 col. x 5”

2 col. x 5”

3 col. x 4”

3 col. x 3”

1/5 Page

1/6 Page

1/8 Page

9 inches

1x 10x 20x 30x (+)

$189. /ad

$151. /ad

$126. /ad

$113. /ad

$156.00/ad

$124.80/ad

$104.00/ad

$93.60/ad

$148.50/ad

$118.80/ad

$99.00/ad

$89.10/ad

$141. /ad

$112. /ad

$94. /ad

$84.60/ad

75

80

00

50

80

2 col. x 4”

Sponsor one of the most highly read and played pages of the newspaper with your logo, company name, and contact information for $50.00 per issue. Size for information must be placed in a 6" x 1/2" box that will be placed in the center-right portion of the page.

EXAMPLE:

SPONSORED BY

SALLYFORTH

85

00

2 col. x 3.5”

2 col. x 3”

1 col. x 5”

2 col. x 2”

7 inches

6 inches

5 inches

4 inches

1x 10x 20x 30x (+)

$101.20/ad

$88.55/ad

$75.90/ad

$63.25/ad

$50.60/ad

$83.20/ad

$72. /ad

$62. /ad

$52.00/ad

$41.60/ad

$79. /ad

$69. /ad

$59. /ad

$49. /ad

$39.60/ad

$75.20/ad

$65. /ad

$56. /ad

$47.00/ad

$37.60/ad

COLOR RATES

40

30

40

80

SPOT COLOR

40

$150.00 per color

50

(Four-Color Process, CMYK)

$500.00

CONTACT INFORMATION

To place a classified advertisement, please contact the classified desk by e-mailing at newuclassifieds@uci.edu or calling 949.824.5604. Walk-ins are also accepted. Boxed classifieds are also complimentarily placed on the New University website at www.newuniversity.org and also at UCI’s Career Center. Student rates available to enrolled students only.

8 inches

80

COMPANY NAME HERE

CLASSIFIED ADVERTISING

Frequency

20

$15.00 $20.00 $20.00 $40.00

CROSSWORD & SUDOKU SPONSORSHIP

Frequency

Medical Sci.

Unaffiliated

Social Sci.

Physical Sci.

Soc. Ecology

ICS

Humanities

Engineering

Education

Faculty/Academics Administration/Staff TOTAL EMPLOYEES

Minimum: 4”x6” Maximum:11”x17”

Susan Goubert • Freedom Printing • 1701 South Lewis St. • Anaheim, CA 92805

BOXED ADS*

Work Force (Fall 2007)

INSERTS (PRE-PRINTED) SIZES COPIES

Any insert over 11”x14” must be folded in half prior to submission. Space reservation notice must be made 14 business days prior to issue, and an example of the insert must be sent via mail or PDF to the Advertising Manager for approval and reservation. All inserts must be sent to the printer for submission no later than 8 business days prior to issue print at:

4 col. x 4.75”

0

Enrollment (Fall 2007) Undergraduate Graduate TOTAL STUDENTS

3 col. x 7”

1000

TOTAL CAMPUS POPULATION: 39,393 New Freshman Enrolled (Fall 2007) 4,885 New Freshman Applicants (Fall 2007) 39,910

$185.00

1-4 pages 5-8 pages

2000

Public Health

3,690 893 614 1,594 1,639 108 1,973 700 531 1,984 765 104 6,857 1,300

Bio Sci.

Los Angeles County 29%

Chinese East Indian/Pakistani Japanese Korean Filipino Pacific Islander Vietnamese Other S.E. Asian African-American Chicano Latino Native American Caucasian Foreign Students

Business

Other California 31%

Orange County 25%

Distribution of Majors

Student Ethnicity

$35.00

1/3 Page

38

5 col. x 3”

Arts

Foreign Country 11%

1x 5x 10x (+)

Tile Ad (300 x 250 pixels)

Advertising rates are per month. Prepayment in full is required for text links only. Advertisements will be placed at the beginning of the next full calendar month. There is a 3-month commitment for text links and a 30-day commitment for tile ads.

2 col. x 9.5”

5 col. x 5.7”

1/2 Page

Students’ Origins Other U.S. 4%

Frequency

• Only 62 members in the U.S and Canada elected to membership in the prestigious Association of American Universities, which includes the University of California, Irvine

• Worldwide access to the weekly editorial content at www.newuniversity.org

CAMPUS M A R K E T P R O F I L E

5 col. x 7.75”

Text Links (Company Name Only)

RATES

3 col. x 9.5”

County alone

• 10,000 print circulation is distributed every week among a nearly 40,000 campus population

ADVERTISEMENT TYPES

Full Page

ACCOLADES • $3.6 billion annual economic impact in Orange • 3rd-largest employer in Orange County

5 col. x 9.5”

Double Truck (2-page spread)

• New publication every Monday (Tuesday if campus is closed on Monday) during the academic school year, September through June, and four times during the Summer Session

5 columns x 11.25”

* 1 column = 2 inches

*City of Irvine 2008

NEW UNIVERSITY READERSHIP

Please submit artwork to newuadmgr@uci.edu on disk or provide the URL in which the artwork can be found. Artwork can be submitted as a JPEG or GIF (animation acceptable in GIF format). Advertisements may also be designed by our own graphic artists free of charge. Advertisers also have the option of requesting which page(s) the advertisement will appear on the New University website at www.newuniversity.org.

1 1 1

column column column

x2 x3 x4

inches† inches inches

$25.00 $36.00 $48.00

*no artwork or logos allowed †Approx. 10-15 words per inch

CLASSIFIED DISPLAY ADS

LINEAR ADS

Sizes available start at business card size (2 columns x 2 inches). Logos, artwork, and/or photos are allowed. Please refer to the display advertising rates for more information.

$8.00/line Minimum 3 lines. Logo allowed. Special section advertising only.

Please note that prepayment is required in full for boxed classified ads. Advertising text must be submitted by Wednesday, 5 PM prior to next publication. Acceptable methods of payment are Visa, MasterCard, American Express, Discover, cash, or checks made payable to UC Regents.

CLASSIFICATIONS

CHILD CARE

CLUBS

EMPLOYMENT

LEGAL

MISCELLANEOUS

RENTALS

SELLING

TUTORS


ESSENTIAL INFORMATION

ADVERTISING POLICY 2008-2009 A D V E R T I S E M E N T PLACEMENT

PUBLICAT I O N S C H E D U L E • 2 0 0 8 - 2 0 0 9 SEPTEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

OCTOBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

NOVEM B E R S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23/ 30 24 25 26 27 28 29

DECEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JANUARY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

FEBRUARY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

MARC H S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

APRIL S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

MAY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24/ 31 25 26 27 28 29 30

JUNE S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

FALL QUARTER September 22nd: Welcome Week September 29th: Back-to-School October 27th: Halloween December 1st: Winter Holiday

JULY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

AU G U S T S M T W T F S 2 3 4 5 6 7 1/8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

S PECIAL I SSUE S

W I N T E R Q UA RT E R S P R I N G Q UA RT E R January 5th: Back-to-School March 30th: Back-to-School February 9th: Valentine’s April 13th: Celebrate UCI March 9th: Sports June 1st: Graduation

SUMMER SESSION June 22nd July 13th August 3rd August 31st

GENERAL I N F O R M AT I O N

PERSONNEL Contact

Phone

E-Mail

Stephanie N. Van Ginkel

949.824.4284

newuadmgr@uci.edu

Jasper H. Kuo

949.824.1737

newuadvertising@uci.edu

Becky Chang

949.824.4592

newusales@uci.edu

Pati Espinoza

949.824.2298

pati@uci.edu

Diana Wong

949.824.2111

newuads@uci.edu

949.824.2461 949.824.5604 949.824.4286 949.824.4287

newucampusrep@uci.edu newuclassifieds@uci.edu newumanager@gmail.com

Advertising/Production Manager Assistant Advertising Manager Lead Advertising Representative Business Manager Production Supervisor

INQUIRY Advertising Representative Classifieds/Online Newsroom Fax

Mailing Address (US & Delivery) Hours Monday-Friday 8:00am - 5:00pm (when campus is open)

Web www.newuniversity.org

New University University of California, Irvine 3100 Gateway Commons, 3rd Floor Irvine, CA 92697-4250

Inter-Department Mail Only New University Zot Code 4250

The official campus newspaper of the University of California, Irvine since 1968

Advertisement Submission: The preferred method for submitting display, online, and/or specialized advertising (inserts) is to make advertisement space reservations to the Advertising Manager or your Advertising Representative via phone and/or email and email your advertisements to newuads@uci.edu or your respected representative. The preferred method for submitting all classified advertising is to make advertisement space reservations to the Classified Representative via phone and/or email and email your advertisements to newuclassifieds@uci.edu. Walk-ins are welcome. Ad copy may also be faxed (text or rough layouts only; fax quality does not allow graphic elements to be used in an ad). If mailing the advertisement, send CD to Attn: Advertising Manager, New University Newspaper – UCI, 3100 Gateway Commons, 3rd Floor, Irvine, CA 92697-4250 allowing for sufficient delivery time. No hard paper copies. No advertising material will be returned unless accompanied by specific instructions. Approval: All advertising subject to acceptance by the Advertising Manager of the New University, who reserves the right to reject copy at their sole discretion anytime prior to publication, if the ad contains content deemed inappropriate. The New University reserves the right to refuse advertising containing obscene, racist, sexist, false/misleading claims or other inappropriate content. No advertisements will be accepted that discriminate on the basis of race, creed, color, religion, familial status, sexual orientation, national origin, age, sex, or physical handicap, but not limited to these. The New University does not allow specific types of products and services for advertising – please call for specific types. Liability: The advertiser and/or agency agree to assume full and complete responsibility and liability for the content (including text, illustrations, and copyrights) of any advertisements placed in the New University. Publishing: The New University will make all efforts to see that all advertising submitted is published as accepted by the New University and that all pre-printed inserts are distributed as ordered. The New University will not assume responsibility for any damages resulting from not doing so. No advertisement is accepted until published. Positioning: Ad space location/position is not guaranteed but can be requested to the Advertising Manager. Political Advertisements: Must conform to California campaign disclosure laws. These must show clear endorsement, i.e. “Paid for by (Candidate or Group).” Advertorials: Any advertisement that simulates news can be set in-body, but must carry the words “Advertising Feature” at the top of the advertisement or the Advertising Manager will place it there after communicating to said party of doing so.

NEW UNIVERSITY

D E A D L I N E S & C ANCELLATIONS Advertisement space reservations are critical. Deadlines are as follows: Display Advertisements: Tuesday, 3 PM, PRIOR TO NEXT PUBLICATION Camera-Ready Art Due: Thursday, 12 NOON, PRIOR TO NEXT PUBLICATION Classified Advertisements: Wednesday, 5 PM, PRIOR TO NEXT PUBLICATION Online Advertisements: Will begin next full calendar month Pre-printed Inserts: 14 business-day reservation, 8 business-day insert delivery to the printer Cancellation Fee: Display advertisements cancelled after deadline for publication are subject to a service charge of 50% the cost of the advertisement and will be removed from the publication. Inserts cancelled after deadline for publication will be charged the full amount of insertion and cost of returning any items. Communication must be made directly to the Advertising Representative(s).

P R E F E R R E D A D VERTISING FORMAT Formats allowed: PDF, EPS, TIFF, Illustrator, Photoshop, InDesign files (include all fonts, graphics, and related files). All fonts must be included or converted to outlines. All graphic files must be at least 200 dpi. For color advertisements, please save all artwork and photos in CMYK color mode. Email all camera-ready art to: newuads@uci.edu. Artwork may be sent via mail as well in addition to delivering it in person to the New University offices. Please contact the Production Supervisor with any questions or concerns.

R AT E S , C O N T R ACTS, AND PAYMENT TERMS All rates are net and are NOT commissionable. All rates are subject to change and will be given a 30-day notice if done so. Advertiser agrees to the Advertising Policy 2008-2009 with the New University once advertising is established either in contract and/or print/online submission and space reservation. Display Advertisements: Advertisers without a contract will be charged at the open rate and/or 1x frequency rate. A contract must be signed with the New University to receive all frequency discounts. Should an advertiser fail to fulfill the total inches or consecutive issues contracted within the specified time period, all advertising inches used will be charged back to the actual earned rate (the “short rate”) and the advertiser agrees to pay, at termination, the additional payment required for the short-rate fee assessed. Classified Advertisements: Boxed classifieds are on a prepayment basis only with all total advertisement costs being paid in-full prior to first publication. If the boxed classified advertisement must be cancelled, a 2-week notification must be given in writing to the Classified Representative and a refund will be given for advertising not completed. Name, address, and phone number must be provided by all advertisers. Sales/Help Wanted ads must state commission versus salary percentage with additional requirements needed. Any classifieds deemed as a “scam” will be removed and no refund will be given. Verification of classified can be made if needed. Student Advertisements: Student classified and club/organization advertisements are on a prepayment basis only with all total advertisement costs being paid in-full prior to first publication. Online Advertisements: Online advertisements are charged on a monthly basis only with advertisements running for a minimum of a full month at the beginning of a calendar month to start. Text link advertisements are on a prepayment basis only with all total advertisement costs being paid in-full prior to first month of advertising. 3-month minimum is required for text links and 30-day required for tile advertisements. Contact, company name, address, and phone/fax number, and e-mail must be provided by all advertisers. Methods of Payment: Visa, MasterCard, American Express, and Discover, cash, or checks made payable to UC Regents are accepted. There is a $10 charge for returned checks. All credit card payments must include name, company name, billing address, phone/fax, email, security code, and expiration date. Terms: Payment of advertisement is due and payable in full within 30 days from receipt of invoice – net 30-day term. All prepaid advertising must be made prior to first publication or month if online. Billing is done on a monthly basis but can be requested on a per-issue basis. Accounts that are not paid after 90 days will be refused all further advertising until the past due amount is paid in-full with a credit card on file for prepayment to reinstate a good standing with the New University for further advertising. Any accounts that go into collections or to a collection agency will be charged an additional 1.25% of the total advertising costs in collections for fees incurred. Prepayment: Display advertising contracts (retail advertisers only) placed on prepayment with a credit card will be given one free advertisement equal to or the average of the value and/or size of their contract. Credit card must be accepted and placed on prepayment or paid in-full to receive free advertisement. Contract must be signed and is only given to the retail clients – online, national, inter-department, classified, and student advertisements are not eligible. Other prepayment discounts may be given but is to the sole discretion of the Advertising Manager. Tearsheets: Tearsheets and a full issue will be sent to all advertisers excluding classifieds, online, and student advertising. Other Publications: If you wish to use an advertisement designed by our artists in a publication other than the New University, there is an extra $50 fee. You will receive the original artwork on a CD. Logo Design: Our designers can provide you with an effective logo at an affordable rate of $75. The logo will be used in your advertisement plus you will receive all original artwork on a CD.

E R R O R S & A D J USTMENTS

Errors in your advertisement must be brought to the attention of the Advertising Manager immediately upon receipt of tearsheet to be eligible for a make-good advertisement. The New University’s liability, if any, will not exceed the original cost of the incorrect advertisement. Credit given for the first incorrect insertion only. The New University is not responsible for any incorrect insertions thereafter. The original copy and instructions must be clear and legible. The New University is not responsible for incorrect copy submitted by the advertiser. Adjustments will be based on how much the error detracts from the effectiveness of the total advertising message, as determined by the Advertising Manager. Our liability does not extend to advertisements after a proof has been approved. The New University is not responsible nor does it guarantee traffic, hits, or said business to advertiser’s company and/or cause; including agency placements. The advertiser and/or agency assumes full responsibility of advertising placement and all content placed within the advertisement itself as well as any concerns, complaints, and/or issues brought about in regards to the advertisement.

MEMBER OF:

Cover photos provided by various Irvine locations and the University of California, Irvine Student Center. Media Kit designed by Diana Wong. 2008.

UNIVERSITY OF CALIFORNIA,

IRVINE

I NTER -D EPARTMENT M EDIA K IT 2008-2009


ADVERTISING IN THE NEW UNIVERSITY

INTER-DEPARTMENT ADVERTISING RATES 2008-2009

ADDITIONAL ADVERTISING OPTIONS ONLINE ADVERTISING

The University of California, Irvine is located in the city of Irvine

amidst the energetic lifestyles of Southern California. With a city population of over 202,079 incorporated within 65 miles*, the city of Irvine is host to the second largest and one of the fastest-growing campuses in the 11-campus University of California system.

21.5” x 14.625”

With a campus population of nearly 40,000 students, faculty, and staff, the University of California, Irvine’s official campus newspaper, the New University, has been the primary newspaper and information source serving the campus and Irvine community since its founding in 1968. The New University is the only on-campus newspaper developed by the students for the students, faculty, and staff of the University of California, Irvine. It is the most viable and strategic way to reach the entire campus community at any one time. The New University strives to continuously communicate issues of interest and importance to the readers of the campus and Irvine community.

5 columns* x 14.625”

5 columns x 11.25”

Frequency Double Truck (2-page spread)

Full Page

3/4 Page

1x 5x 10x (+)

$698. /ad

$534.38/ad

$650.81/ad

$500.63/ad

$603. /ad

$469. /ad

$1,751. /ad 00

34

28

69

• 10,000 print circulation is distributed every week among a nearly 40,000 campus population

• Free

distribution to over 80 on- and off-campus locations covering the entire campus as well as

local retail locations and the UCI Medical Center

• Award-winning advertising and editorial content since 1968

• Worldwide access to the weekly editorial content at www.newuniversity.org

CAMPUS M A R K E T P R O F I L E

• 3rd-largest employer in Orange County

5 col. x 9.5”

• Ranked

among the top U.S. universities – public and private – in the

number of undergraduate applications

Distribution of Majors

4000

5 col. x 7.75”

5 col. x 5.7”

3 col. x 7”

Frequency

2/3 Page

1/2 Page

1/3 Page

1/4 Page Deluxe

1x 5x 10x (+)

$446. /ad

$356. /ad

$267. /ad

$197. /ad

$418.00/ad

$333. /ad

$250. /ad

$184. /ad

$391. /ad

$313. /ad

$235. /ad

$173.25/ad

50

88

50

90

25

80

88

13

2000

Undergraduate Graduate TOTAL STUDENTS

Medical Sci.

Social Sci.

Unaffiliated

Soc. Ecology

ICS

Physical Sci.

Humanities

Education

ADVERTISING SIZES & RATES SMALL (3 inches x 2 inches) MEDIUM-VERTICAL (3” x 4”) MEDIUM-HORIZONTAL (6” x 2”) LARGE (6” x 4”)

$15.00 $20.00 $20.00 $40.00

CROSSWORD & SUDOKU SPONSOR S H I P Sponsor one of the most highly read and played pages of the newspaper with your logo, company name, and contact information for $50.00 per issue. Size for information must be placed in a 6" x 1/2" box that will be placed in the center-right portion of the page.

4 col. x 4.75”

Work Force (Fall 2007)

Student Ethnicity Chinese East Indian/Pakistani Japanese Korean Filipino Pacific Islander Vietnamese Other S.E. Asian African-American Chicano Latino Native American Caucasian Foreign Students

2 col. x 9.5”

21,696 5,430 27,126

3,690 893 614 1,594 1,639 108 1,973 700 531 1,984 765 104 6,857 1,300

Faculty/Academics Administration/Staff TOTAL EMPLOYEES

3,389 8,878 12,267

TOTAL CAMPUS POPULATION: 39,393

Frequency 1x 5x 10x (+)

EXAMPLE: SPONSORED BY 2 col. x 7.5”

SALLYFORTH

3 col. x 5”

2 col. x 5”

5 col. x 3”

3 col. x 4”

1/5 Page

1/6 Page

1/8 Page

$178.60/ad

$171.75/ad

$137.40/ad

$114.50/ad

$167.20/ad

$151.50/ad

$121.20/ad

$101.00/ad

$156.75/ad

$143.25/ad

$114.60/ad

$95.50/ad

1/4 Page

COLOR RATES † All Data Accurate as of Spring 2007; Sources: Orange County Business Journal, University Communications 2007, & UCI Office of Institutional Research

SPOT COLOR

$150.00 per color

(Four-Color Process, CMYK)

$500.00

DEPT./ORG. NAME HERE

WEEKLY SPECIAL SECTIONS & Discounts and special deals

COUPON

CORNER

Los Angeles County 29%

Engineering

Public Health

Business

Arts

Bio Sci.

0

Other California 31%

UCI clubs & organizations registered with the Dean of Students receive special discounts when placed in the @UCI Bulletin Board section. Contact an advertising representative by e-mailing newucampusrep@uci.edu or calling 949.824.2461.

80

Enrollment (Fall 2007)

1000

Orange County 25%

CLUBS & ORGANIZATIONS

40

3000

Foreign Country 11%

Advertising rates are per month. Prepayment in full is required for text links only. Advertisements will be placed at the beginning of the next full calendar month. There is a 3-month commitment for text links and a 30-day commitment for tile ads.

Susan Goubert • Freedom Printing • 1701 South Lewis St. • Anaheim, CA 92805

New Freshman Enrolled (Fall 2007) 4,885 New Freshman Applicants (Fall 2007) 39,910

5000

Other U.S. 4%

$185.00

Freshmen

6000

Students’ Origins

$35.00

Any insert over 11”x14” must be folded in half prior to submission. Space reservation notice must be made 14 business days prior to issue, and an example of the insert must be sent via mail or PDF to the Advertising Manager for approval and reservation. All inserts must be sent to the printer for submission no later than 8 business days prior to issue print at:

3 col. x 9.5”

County alone

• Only 62 members in the U.S and Canada elected to membership in the prestigious Association of American Universities, which includes the University of California, Irvine

Tile Ad (300 x 250 pixels)

Free-standing print inserts are available for placement in the newspaper. Rates based upon page numbers. Please contact the Advertising Manager for more information at 949.824.4284

CAMPUS ACCOLADES† • $3.6 billion annual economic impact in Orange

• Ranked in the Top 50 “America’s Best Colleges” according to U.S. News & World Report

Text Links (Dept./Org. Name Only)

INSERTS

*City of Irvine 2008

• New publication every Monday (Tuesday if campus is closed on Monday) during the academic school year, September through June, and four times during the Summer Session

ADVERTISEMENT TYPES

* 1 column = 2 inches

Advertising with the New University gives a unique opportunity to reach this diverse and strong market you desire to obtain. The New University makes it effortless for you to advertise in, as well as see the end results. Our team is dedicated to assisting in meeting your goals and marketing needs throughout the year.

NEW UNIVERSITY READERSHIP

Please submit artwork to newuadmgr@uci.edu on disk or provide the URL in which the artwork can be found. Artwork can be submitted as a JPEG or GIF (animation acceptable in GIF format). Advertisements may also be designed by our own graphic artists free of charge. Advertisers also have the option of requesting which page(s) the advertisement will appear on the New University website at www.newuniversity.org.

✈ TRAVEL Car Park

are an essential in our daily lives. Promote most any type of service or product here with your available discounts and help the campus save more everyday.

Everyone needs a place to relax and unwind, so give them a place to go. Spotlight your travel packages and deals here. From breaks to holidays, help the campus “get away.”

UC Irvine is a commuter campus, therefore, people need daily transportation. Showcase your motor vehicles or any other transportation products here and help keep the campus moving.

CONTACT INFORMATION

wellness living

Help the campus stay healthy and well throughout the year. Let everyone know how to make their daily lives more positive and keep them feeling well by placing wellness products and services here. When they cannot live on-campus, show them where to live off-campus. Highlight your living community in this section from apartments to homes and show that great OC living is just around the corner. When students are not studying and faculty/staff are not working, show them what makes Irvine and Orange County great. Promote your business to gain an all-access pass to our diverse campus.


ESSENTIAL INFORMATION

ADVERTISING POLICY 2008-2009 A D V E R T I S E M E N T PLACEMENT

PUBLICAT I O N S C H E D U L E • 2 0 0 8 - 2 0 0 9 SEPTEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

OCTOBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

NOVEM B E R S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23/ 30 24 25 26 27 28 29

DECEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JANUARY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

FEBRUARY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

MARC H S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

APRIL S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

MAY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24/ 31 25 26 27 28 29 30

JUNE S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

FALL QUARTER September 22nd: Welcome Week September 29th: Back-to-School October 27th: Halloween December 1st: Winter Holiday

JULY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

AU G U S T S M T W T F S 2 3 4 5 6 7 1/8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

S PECIAL I SSUE S

W I N T E R Q UA RT E R S P R I N G Q UA RT E R January 5th: Back-to-School March 30th: Back-to-School February 9th: Valentine’s April 13th: Celebrate UCI March 9th: Sports June 1st: Graduation

SUMMER SESSION June 22nd July 13th August 3rd August 31st

GENERAL I N F O R M AT I O N

PERSONNEL Contact

Phone

E-Mail

Stephanie N. Van Ginkel

949.824.4284

newuadmgr@uci.edu

Jasper H. Kuo

949.824.1737

newuadvertising@uci.edu

Becky Chang

949.824.4592

newusales@uci.edu

Pati Espinoza

949.824.2298

pati@uci.edu

Diana Wong

949.824.2111

newuads@uci.edu

949.824.2461 949.824.5604 949.824.4286 949.824.4287

newucampusrep@uci.edu newuclassifieds@uci.edu newumanager@gmail.com

Advertising/Production Manager Assistant Advertising Manager Lead Advertising Representative Business Manager Production Supervisor

INQUIRY Advertising Representative Classifieds/Online Newsroom Fax

Mailing Address (US & Delivery) Hours Monday-Friday 8:00am - 5:00pm (when campus is open)

Web www.newuniversity.org

New University University of California, Irvine 3100 Gateway Commons, 3rd Floor Irvine, CA 92697-4250

Inter-Department Mail Only New University Zot Code 4250

The official campus newspaper of the University of California, Irvine since 1968

Advertisement Submission: The preferred method for submitting display, online, and/or specialized advertising (inserts) is to make advertisement space reservations to the Advertising Manager or your Advertising Representative via phone and/or email and email your advertisements to newuads@uci.edu or your respected representative. The preferred method for submitting all classified advertising is to make advertisement space reservations to the Classified Representative via phone and/or email and email your advertisements to newuclassifieds@uci.edu. Walk-ins are welcome. Ad copy may also be faxed (text or rough layouts only; fax quality does not allow graphic elements to be used in an ad). If mailing the advertisement, send CD to Attn: Advertising Manager, New University Newspaper – UCI, 3100 Gateway Commons, 3rd Floor, Irvine, CA 92697-4250 allowing for sufficient delivery time. No hard paper copies. No advertising material will be returned unless accompanied by specific instructions. Approval: All advertising subject to acceptance by the Advertising Manager of the New University, who reserves the right to reject copy at their sole discretion anytime prior to publication, if the ad contains content deemed inappropriate. The New University reserves the right to refuse advertising containing obscene, racist, sexist, false/misleading claims or other inappropriate content. No advertisements will be accepted that discriminate on the basis of race, creed, color, religion, familial status, sexual orientation, national origin, age, sex, or physical handicap, but not limited to these. The New University does not allow specific types of products and services for advertising – please call for specific types. Liability: The advertiser and/or agency agree to assume full and complete responsibility and liability for the content (including text, illustrations, and copyrights) of any advertisements placed in the New University. Publishing: The New University will make all efforts to see that all advertising submitted is published as accepted by the New University and that all pre-printed inserts are distributed as ordered. The New University will not assume responsibility for any damages resulting from not doing so. No advertisement is accepted until published. Positioning: Ad space location/position is not guaranteed but can be requested to the Advertising Manager. Political Advertisements: Must conform to California campaign disclosure laws. These must show clear endorsement, i.e. “Paid for by (Candidate or Group).” Advertorials: Any advertisement that simulates news can be set in-body, but must carry the words “Advertising Feature” at the top of the advertisement or the Advertising Manager will place it there after communicating to said party of doing so.

NEW UNIVERSITY

D E A D L I N E S & C ANCELLATIONS Advertisement space reservations are critical. Deadlines are as follows: Display Advertisements: Tuesday, 3 PM, PRIOR TO NEXT PUBLICATION Camera-Ready Art Due: Thursday, 12 NOON, PRIOR TO NEXT PUBLICATION Classified Advertisements: Wednesday, 5 PM, PRIOR TO NEXT PUBLICATION Online Advertisements: Will begin next full calendar month Pre-printed Inserts: 14 business-day reservation, 8 business-day insert delivery to the printer Cancellation Fee: Display advertisements cancelled after deadline for publication are subject to a service charge of 50% the cost of the advertisement and will be removed from the publication. Inserts cancelled after deadline for publication will be charged the full amount of insertion and cost of returning any items. Communication must be made directly to the Advertising Representative(s).

P R E F E R R E D A D VERTISING FORMAT Formats allowed: PDF, EPS, TIFF, Illustrator, Photoshop, InDesign files (include all fonts, graphics, and related files). All fonts must be included or converted to outlines. All graphic files must be at least 200 dpi. For color advertisements, please save all artwork and photos in CMYK color mode. Email all camera-ready art to: newuads@uci.edu. Artwork may be sent via mail as well in addition to delivering it in person to the New University offices. Please contact the Production Supervisor with any questions or concerns.

R AT E S , C O N T R ACTS, AND PAYMENT TERMS All rates are net and are NOT commissionable. All rates are subject to change and will be given a 30-day notice if done so. Advertiser agrees to the Advertising Policy 2008-2009 with the New University once advertising is established either in contract and/or print/online submission and space reservation. Display Advertisements: Advertisers without a contract will be charged at the open rate and/or 1x frequency rate. A contract must be signed with the New University to receive all frequency discounts. Should an advertiser fail to fulfill the total inches or consecutive issues contracted within the specified time period, all advertising inches used will be charged back to the actual earned rate (the “short rate”) and the advertiser agrees to pay, at termination, the additional payment required for the short-rate fee assessed. Classified Advertisements: Boxed classifieds are on a prepayment basis only with all total advertisement costs being paid in-full prior to first publication. If the boxed classified advertisement must be cancelled, a 2-week notification must be given in writing to the Classified Representative and a refund will be given for advertising not completed. Name, address, and phone number must be provided by all advertisers. Sales/Help Wanted ads must state commission versus salary percentage with additional requirements needed. Any classifieds deemed as a “scam” will be removed and no refund will be given. Verification of classified can be made if needed. Student Advertisements: Student classified and club/organization advertisements are on a prepayment basis only with all total advertisement costs being paid in-full prior to first publication. Online Advertisements: Online advertisements are charged on a monthly basis only with advertisements running for a minimum of a full month at the beginning of a calendar month to start. Text link advertisements are on a prepayment basis only with all total advertisement costs being paid in-full prior to first month of advertising. 3-month minimum is required for text links and 30-day required for tile advertisements. Contact, company name, address, and phone/fax number, and e-mail must be provided by all advertisers. Methods of Payment: Visa, MasterCard, American Express, and Discover, cash, or checks made payable to UC Regents are accepted. There is a $10 charge for returned checks. All credit card payments must include name, company name, billing address, phone/fax, email, security code, and expiration date. Terms: Payment of advertisement is due and payable in full within 30 days from receipt of invoice – net 30-day term. All prepaid advertising must be made prior to first publication or month if online. Billing is done on a monthly basis but can be requested on a per-issue basis. Accounts that are not paid after 90 days will be refused all further advertising until the past due amount is paid in-full with a credit card on file for prepayment to reinstate a good standing with the New University for further advertising. Any accounts that go into collections or to a collection agency will be charged an additional 1.25% of the total advertising costs in collections for fees incurred. Prepayment: Display advertising contracts (retail advertisers only) placed on prepayment with a credit card will be given one free advertisement equal to or the average of the value and/or size of their contract. Credit card must be accepted and placed on prepayment or paid in-full to receive free advertisement. Contract must be signed and is only given to the retail clients – online, national, inter-department, classified, and student advertisements are not eligible. Other prepayment discounts may be given but is to the sole discretion of the Advertising Manager. Tearsheets: Tearsheets and a full issue will be sent to all advertisers excluding classifieds, online, and student advertising. Other Publications: If you wish to use an advertisement designed by our artists in a publication other than the New University, there is an extra $50 fee. You will receive the original artwork on a CD. Logo Design: Our designers can provide you with an effective logo at an affordable rate of $75. The logo will be used in your advertisement plus you will receive all original artwork on a CD.

E R R O R S & A D J USTMENTS

Errors in your advertisement must be brought to the attention of the Advertising Manager immediately upon receipt of tearsheet to be eligible for a make-good advertisement. The New University’s liability, if any, will not exceed the original cost of the incorrect advertisement. Credit given for the first incorrect insertion only. The New University is not responsible for any incorrect insertions thereafter. The original copy and instructions must be clear and legible. The New University is not responsible for incorrect copy submitted by the advertiser. Adjustments will be based on how much the error detracts from the effectiveness of the total advertising message, as determined by the Advertising Manager. Our liability does not extend to advertisements after a proof has been approved. The New University is not responsible nor does it guarantee traffic, hits, or said business to advertiser’s company and/or cause; including agency placements. The advertiser and/or agency assumes full responsibility of advertising placement and all content placed within the advertisement itself as well as any concerns, complaints, and/or issues brought about in regards to the advertisement.

MEMBER OF:

Cover photos provided by various Irvine locations and the University of California, Irvine Student Center. Media Kit designed by Diana Wong. 2008.

UNIVERSITY OF CALIFORNIA,

IRVINE

N AT I O N A L M E D I A K I T 2008-2009


ADVERTISING IN THE NEW UNIVERSITY

ADDITIONAL ADVERTISING OPTIONS

NATIONAL ADVERTISING RATES 2008-2009

ONLINE ADVERTISING

The University of California, Irvine is located in the city of Irvine

amidst the energetic lifestyles of Southern California. With a city population of over 202,079 incorporated within 65 miles*, the city of Irvine is host to the second largest and one of the fastest-growing campuses in the 11-campus University of California system.

21.5” x 14.625”

With a campus population of nearly 40,000 students, faculty, and staff, the University of California, Irvine’s official campus newspaper, the New University, has been the primary newspaper and information source serving the campus and Irvine community since its founding in 1968. The New University is the only on-campus newspaper developed by the students for the students, faculty, and staff of the University of California, Irvine. It is the most viable and strategic way to reach the entire campus community at any one time. The New University strives to continuously communicate issues of interest and importance to the readers of the campus and Irvine community.

5 columns* x 14.625”

Frequency Double Truck (2-page spread)

Full Page

3/4 Page

1x 5x 10x (+)

$895. /ad

$689.06/ad

$859.22/ad

$660.94/ad

$822. /ad

$632. /ad

$1,751. /ad 00

78

66

CAMPUS ACCOLADES†

• 10,000 print circulation is distributed every week among a nearly 40,000 campus population

• Free

distribution to over 80 on- and off-campus locations covering the entire campus as well as

local retail locations and the UCI Medical Center

• Award-winning advertising and editorial content since 1968

• Worldwide access to the weekly editorial content at www.newuniversity.org

5 col. x 9.5”

• $3.6 billion annual economic impact in Orange County alone • 3rd-largest employer in Orange County

• Ranked

among the top U.S. universities – public and private – in the

number of undergraduate applications

• Ranked in the Top 50 “America’s Best Colleges” according to U.S. News & World Report

• Only 62 members in the U.S and Canada elected to membership in the prestigious Association of American Universities, which includes the University of California, Irvine

5 col. x 7.75”

5 col. x 5.7”

3 col. x 7”

2/3 Page

1/2 Page

1/3 Page

1/4 Page Deluxe

1x 5x 10x (+)

$581. /ad

$474. /ad

$349. /ad

$257. /ad

$558.13/ad

$455.31/ad

$334.88/ad

$246.75/ad

$534.38/ad

$435.94/ad

$320.63/ad

$236.25/ad

69

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25

4000

2 col. x 9.5”

2 col. x 7.5”

3000 2000

Undergraduate Graduate TOTAL STUDENTS

Students’ Origins

Other California 31%

Orange County 25%

Los Angeles County 29%

Medical Sci.

Social Sci.

Unaffiliated

Soc. Ecology

ICS

Physical Sci.

Education

Humanities

Chinese East Indian/Pakistani Japanese Korean Filipino Pacific Islander Vietnamese Other S.E. Asian African-American Chicano Latino Native American Caucasian Foreign Students

21,696 5,430 27,126

Work Force (Fall 2007)

Student Ethnicity 3,690 893 614 1,594 1,639 108 1,973 700 531 1,984 765 104 6,857 1,300

Faculty/Academics Administration/Staff TOTAL EMPLOYEES

Advertising rates are per month. Prepayment in full is required for text links only. Advertisements will be placed at the beginning of the next full calendar month. There is a 3-month commitment for text links and a 30-day commitment for tile ads.

INSERTS Free-standing print inserts are available for placement in the newspaper.

INSERTS (PRE-PRINTED) SIZES COPIES

$1295.00 $1595.00

Minimum: 4”x6” Maximum:11”x17”

Minimum: 10,250 Maximum:10,500

Any insert over 11”x14” must be folded in half prior to submission. Space reservation notice must be made 14 business days prior to issue, and an example of the insert must be sent via mail or PDF to the Advertising Manager for approval and reservation. All inserts must be sent to the printer for submission no later than 8 business days prior to issue print at:

Susan Goubert • Freedom Printing • 1701 South Lewis St. • Anaheim, CA 92805

CROSSWORD & SUDOKU SPONSOR S H I P Sponsor one of the most highly read and played pages of the newspaper with your logo, company name, and contact information for $50.00 per issue. Size for information must be placed in a 6" x 1/2" box that will be placed in the center-right portion of the page.

EXAMPLE: SPONSORED BY

COMPANY NAME HERE

CONTACT INFORMATION

3,389 8,878 12,267

Frequency 1x 5x 10x (+)

To place a classified advertisement, please contact the classified desk by e-mailing at newuclassifieds@uci.edu or calling 949.824.5604. Walk-ins are also accepted. Boxed classifieds are also complimentarily placed on the New University website at www.newuniversity.org and also at UCI’s Career Center.

3 col. x 5”

2 col. x 5”

5 col. x 3”

3 col. x 4”

1/5 Page

1/6 Page

1/8 Page

$232.75/ad

$183.75/ad

$147.00/ad

$122.50/ad

$223.25/ad

$176.25/ad

$141.00/ad

$117.50/ad

$213. /ad

$168. /ad

$135. /ad

$112.50/ad

1/4 Page

75

75

00

NATIONAL OPEN RATE† (PCI)

†all rates are net and not commissionable

SPOT COLOR

$150.00 per color

(Four-Color Process, CMYK)

$500.00

$25.00 $36.00 $48.00

*no artwork or logos allowed †Approx. 10-15 words per inch

CLASSIFIED DISPLAY ADS Sizes available start at business card size (2 columns x 2 inches). Logos, artwork, and/or photos are allowed. Please refer to the display advertising rates for more information.

LINEAR ADS

$8.00/line Minimum 3 lines. Logo allowed. Special section advertising only.

Please note that prepayment is required in full for boxed classified ads. Advertising text must be submitted by Wednesday, 5 PM prior to next publication. Acceptable methods of payment are Visa, MasterCard, American Express, Discover, cash, or checks made payable to UC Regents.

WEEKLY SPECIAL SECTIONS & Discounts and special deals

✈ TRAVEL

COLOR RATES † All Data Accurate as of Spring 2007; Sources: Orange County Business Journal, University Communications 2007, & UCI Office of Institutional Research

1 column x 2 inches† 1 column x 3 inches 1 column x 4 inches

COUPON

1x..... $12.25/col. in. 5x..... $11.75/col. in. 10x... $11.25/col. in.

TOTAL CAMPUS POPULATION: 39,393

BOXED ADS*

CORNER

Foreign Country 11%

Engineering

Public Health

Business

Arts

Bio Sci.

0

Other U.S. 4%

4 col. x 4.75”

Enrollment (Fall 2007)

1000

$185.00

CLASSIFIED ADVERTISING

New Freshman Enrolled (Fall 2007) 4,885 New Freshman Applicants (Fall 2007) 39,910

5000

$35.00

SALLYFORTH

Freshmen

6000

Tile Ad (300 x 250 pixels)

1-4 pages 5-8 pages

Frequency

88

Text Links (Company Name Only)

RATES

CAMPUS M A R K E T P R O F I L E † Distribution of Majors

ADVERTISEMENT TYPES

3 col. x 9.5”

*City of Irvine 2008

• New publication every Monday (Tuesday if campus is closed on Monday) during the academic school year, September through June, and four times during the Summer Session

81

* 1 column = 2 inches

Advertising with the New University gives a unique opportunity to reach this diverse and strong market you desire to obtain. The New University makes it effortless for you to advertise in, as well as see the end results. Our team is dedicated to assisting in meeting your goals and marketing needs throughout the year.

NEW UNIVERSITY READERSHIP

5 columns x 11.25”

Please submit artwork to newuadmgr@uci.edu on disk or provide the URL in which the artwork can be found. Artwork can be submitted as a JPEG or GIF (animation acceptable in GIF format). Advertisements may also be designed by our own graphic artists free of charge. Advertisers also have the option of requesting which page(s) the advertisement will appear on the New University website at www.newuniversity.org.

Car Park

are an essential in our daily lives. Promote most any type of service or product here with your available discounts and help the campus save more everyday.

Everyone needs a place to relax and unwind, so give them a place to go. Spotlight your travel packages and deals here. From breaks to holidays, help the campus “get away.”

UC Irvine is a commuter campus, therefore, people need daily transportation. Showcase your motor vehicles or any other transportation products here and help keep the campus moving.

wellness living

Help the campus stay healthy and well throughout the year. Let everyone know how to make their daily lives more positive and keep them feeling well by placing wellness products and services here. When they cannot live on-campus, show them where to live off-campus. Highlight your living community in this section from apartments to homes and show that great OC living is just around the corner. When students are not studying and faculty/staff are not working, show them what makes Irvine and Orange County great. Promote your business to gain an all-access pass to our diverse campus.


2008-09 Advertising rates & info | University of Oklahoma Student Media | The Oklahoma Daily | features | oudaily.com

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CONTACT INFORMATION 860 Van Vleet Oval Copeland Hall, 149A Norman, OK 73019 studentmedia.ou.edu oudaily.com

Advertising

P: 405.325.2521 F: 405.325.7517 dailyads@ou.edu

Classifieds/Billing 405.325.2521 classifieds@ou.edu

Newsroom

405.325.3666 dailynews@ou.edu

Printer Address Norman Transcript 215 E. Comanche Norman, OK 73069

PEOPLE TO KNOW

Director Brian Ringer

Advertising Manager R.T. Conwell

Associate Director Anne Richard

Design Manager John Salvie

Business Office Manager Stacy Wehrenberg

Editor Meredith Simons

1


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WHO WE ARE. OU MARKET Since 1916, OU Student Media has been a perfect fit for the OU community and can now be a perfect fit for you. The information provided in this planner is designed to assist you in getting your message to OU students, faculty and staff, but we know that nothing can take the place of personal service. That’s why Student Media’s advertising, business and production staffs are available to help as you plan and prepare your promotions for the University of Oklahoma.

SUCCESS PARTNERS Very simply, we don’t believe in selling you something you don’t need. If, however, you’re interested in reaching the University of Oklahoma market and you’re interested in growing your business or organization with a base of more than 30,000 students, faculty and staff, we’re ready to be your partner in success. It’s our pledge to listen to your needs, ask questions about your goals and develop plans to help you be successful. We’re ready and willing to help you design effective messages, prepare your ads for publication and deliver “you” to the “U” every weekday morning.

CONTENT Content of all Student Media publications is determined by a staff of student editors. Decisions on the acceptability of editorial material are made by the student editor, and advertising acceptability is determined by the student advertising manager.

PROVEN QUALITY While we pride ourselves on quality work, it’s always nice when it’s recognized by someone else. The Oklahoma Daily has received three Gold Crowns from the Columbia Scholastic Press Association, and many of our other publications are ranked among the top in the state and the nation.

3


GET TO KNOW YOUR TARGET MARKET.

KNOW YOUR T MARKET OU MARKET Freshmen ................. 4,801 Sophomores ............. 3,454 Juniors ..................... 3,843 Seniors ..................... 6,468 Grad/Law ................. 4,111 Faculty/Staff ...............10,348 Total ....................... 33,025

FACULT Y/S TAFF 3 1%

FRE SHMEN 1 5% SOP HOMORE S 10% JUNIOR S 12%

G R AD/ L AW 12%

SENIOR S 20%

AGE DISTRIBUTION 10,000

Number of students

8,000

6,000

4,000

2,000

0

Under 19

19-21

22-24

25-30

Over 30

Source: OU Institutional Research and Reporting Factbook 2007.

STUDENT MEDIA’S REACH: 4

30,000+

number of students, faculty and staff reached by The Oklahoma Daily, oudaily.com, and other publications


TARGET R ADIO 12%

MEDIA USAGE

NE W SPAP ER 3 0%

Areas from which OU students get their information about local and campus events.

OT HER 12%

T ELE VI SION 20%

* “Other” includes word-ofmouth, direct mail and sidewalks

IN T ER NE T 26%

Source: University of Oklahoma Public Opinion Learning Lab, October 2005.

READING SELECTION

The Oklahoma Daily 63% readership

Gazette

36.6% readership

Norman Transcript 35.2% readership

Boyd Street

11.2% readership

Look @ OKC

4.4% readership

Source: University of Oklahoma Media Survey. Jordan Associates, August 2005.

11,000

our circulation on regular publishing days; 6,000 on Tuesdays and Thursdays during the summer months

150

number of onand off-campus sites at which The Oklahoma Daily is distributed free by 7 a.m. weekdays

5


ADVERTISING RATES LOCAL per col. inch ..............

$15

Oklahoma-based businesses that are not clients of agencies advertising for business conducted in the state are eligible for local rates.

per col. inch...........

$15

Open display advertising rate applies to all transient business and non-contract local clients.

Monthly Agreements

NON-PROFIT

50 to 99 col. in., per inch ......... $13.00

Special rate applies to all churches; non-profit civic and service organizations; government agencies; and public colleges and universities. To qualify for this rate, organizations must provide an IRS form 501(c)3 or 501(c)4.

Monthly contracts must be fulfilled within 20 consecutive issues of The Oklahoma Daily. Agreement may begin on any day of the month.

100 to 149 col. in., per inch ..... $12.50 150 to 199 col. in., per inch ..... $12.00 200 to 299 col. in., per inch ..... $11.50 300 to 399 col. in., per inch ...... $11.00 400 to 499 col. in., per inch ..... $10.50 500 to 599 col. in., per inch ......$10.00 600 to 699 col. in., per inch.........$9.50 700 or more col. in., per inch .... $9.00

Semester Agreements Semester agreements must be signed by Sept. 1 for the fall semester and Feb.1 for the spring semester. Must run a minimum of four ads per month to be eligible for this agreement. 300 to 399 col. in., per inch .. $10.50 400 to 499 col. in., per inch .. $10.00 500 to 599 col. in., per inch .... $9.50 600 or more col. in., per inch .. $9.00

Annual Agreements Annual agreements must be signed by Sept. 1 and end July 31, 2009. 700 or more col. in., per inch .. $9.00

NATIONAL

per col. inch...........

$16

National display advertising rate applies to all national (non-local) advertisers, their agencies and representatives. Net to newspaper, non-commissionable rate. Ten percent pre-payment discount available with prior credit approval. Call for details.

6

OPEN

per col. inch .......

$10

POLITICAL

per col. inch...........

$16

Applies to political advertising for local elections, issues, candidates, forums and political organizations. Students running for University of Oklahoma political offices or advertising for OU elections are eligible for the student rate.

STUDENT

per col. inch ...........

$8

Special rate applies to registered student organizations of the University of Oklahoma; OU fraternities and sororities; student government candidates; and individual OU students placing non-commerical advertising.

UNIVERSITY

per col. inch ........

$100.00

Special rate applies to University of Oklahoma colleges, departments, offices, auxiliaries and OU faculty/staff and their organizations placing non-commercial and non-political advertising. University semester and annual agreements are also available.


CLASSIFIED

per col. inch ........

$16

This rate applies to display ads placed on the classified page of The Oklahoma Daily. Both line and display advertisements may be placed. For line ad rates please contact the business office. There is a twoline minimum for line ads and a two-column-inch minimum for display ads. Art, reverses and other special techniques are available in display ads only. Classified display ads appear at the bottom of the classified pages. Ads may also be placed on The Oklahoma Daily’s website, oudaily.com, for a nominal fee.

COLOR Charges are in addition to the cost for black and white space.

Black plus 1 ........................ $95 Black plus 2 ...................... $175 Process color ................... $275

POSITION The Oklahoma Daily will honor position requests when possible. Guaranteed placement is available for an additional cost. Please ask your Account Executive for more information.

INSERTS Pre-printed inserts are accepted upon prior approval. Base/minimum: 11,000 Per 1,000 inserts: Two 8.5 x 11” pages or less ................ $65 Four 8.5 x 11” or 2 tab pages ............. $70 Eight 8.5 x 11” or 4 tab pages ............. $75 Sixteen 8.5 x 11” or 8 tab pages ............. $80 Twenty-four 8.5 x 11” or 12 tab pages ........... $85 Each add’l unit of 2 tab pages ............... $10 * Inserts must be scheduled and received five business days prior to the day they run.

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year-round specials WEEKLY FREQUENCY OFFERS

NEW BUSINESS

Frequency offers are available for noncontract local, non-profit, political, student and university non-agency customers.

Run 5 ads, get 3 ads free! Our new business “Welcome Special” offers three free ads during your first two weeks of advertising — a savings of more than 35 percent. New businesses may run eight ads in two calendar weeks to qualify and get three of the ads free. An account exec can work with you to prepare ad designs, plan marketing strategies and keep you in touch with the OU market. For details on this opportunity to give your new business a boost, call us!

Your account executive can help you use these offers for promotional campaigns. These cannot be combined with monthly, semester or annual agreements. Select from the following:

Seeing Double Get an ad for 25% off Double your exposure by running two consecutive days. Schedule two regular display ads and get the second day is 25 percent off.

Triple Hit Get an ad for 50 % off Triple your exposure. Run three consecutive ads in a calendar week and get the third ad half off! Ad copy may change with each issue, but ad size must be the same.

No. 1 Combo Get an ad free! It’s one of our most popular frequency offers! Place four regular display ads in a calendar week and get the fourth ad that same week absolutely free. Ad copy may change with each issue, but ad size must be the same.

Super Size Super exposure, super savings. Run all five days in a calendar week and get 30 percent off your inches. That’s one ad at half price and one free! Ad copy may change with each issue, but ad size must be the same.

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GAME SPONSORSHIPS There is limited space available only one space per game! All ads are located directly above the following games/puzzles except for the Crossword, which is located just below the Crossword questions. Game sponsorship ads require a 20 consecutive day commitment.

2 col. (3.792 in.) x 2 in. ads Sudoku ........ $760 per month Boggle ......... $760 per month Jumble ......... $760 per month Horoscope ... $760 per month 1 col. (1.833 in.) x 2.25 in. ad Crossword.... $515 per month


CARD ADS

per column inch ...... $160

CLASSIFIED CARD ADS per column inch ...... $170

Up to 48% off Our ultimate frequency discount! Card ads offer you considerable savings off single ad rates.

Run 20 consecutive issues Ad copy may change every five issues.

Card ADvantage All card ad customers renewing without a lapse in publication receive a free 2 column x 5 inch display ad with each renewal. Each bonus ad may be used anytime in the month following renewal.

Placement choice You may specify to have your card ad run in the classified section or the regular section of the newspaper.

MEMBERSHIPS The Oklahoma Daily and its personnel are members of the Associated Press, Oklahoma Press Association, Associated Collegiate Press, Columbia Scholastic Press Association, Society of News Design, College Media Advisers, Western Association of University Publications Managers, and the College Newspaper Business and Advertising Managers.

AGENCIES

Agencies must complete a Student Media insertion order. All rates are non-commissionable and net to newspaper.

REP FIRMS The Oklahoma Daily is represented nationally by several media companies specializing in collegiate marketing. Please call for details.

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THE DETAILS AD ACCEPTANCE

All advertising is subject to the approval of The Oklahoma Daily student staff. An advertisement or insert is not considered accepted until publication. We reserve the right to refuse any advertising that does not conform to the advertising policy. A copy of this policy may be obtained from The Oklahoma Daily business or advertising offices.

MECHANICALS

Minimum display ad size is 1 column by 2 inches. Ads over 18 inches in depth will be charged at the full column depth of 21 inches. Horizontal ads must be a minimum of two column inches. Display advertising is sold by the column inch in quarter-inch increments. Broadsheet Format 6 columns per page, 21” in depth 2 column inches ...........1.833’’ x 2’’ Full page ...................... 6 col. x 21’’ 1 column ............................. 1.833” 2 columns ........................... 3.792’’ 3 columns .............................. 5.75’’ 4 columns ........................... 7.708” 5 columns ........................... 9.667” 6 columns ......................... 11.625’’

PAYMENT & TERMS

Payment must be made with order unless credit has been established with The Oklahoma Daily. Credit may take two weeks for processing. Payment may be made by check, cash, money order or credit card. Visa, MasterCard, American Express and Discover are accepted. For information on applying for an advertising credit account, please consult your account executive. All classified line advertising is sold on a pre-payment basis. All advertising rates are net to newspaper.

ELECTRONIC SUBMISSION

Due to software licensing issues, Student Media cannot legally accept client-provided fonts. For this reason, the preferred file format for ad submission is an Adobe Acrobat PDF X-1A file. A PDF X-1A compliant file assures that the ad uses no RGB color files and that all fonts are correctly embedded. This format is also most compatible with all versions of Acrobat. PDF files should be tested for PDF X-1A compliance prior to submission. To test the file, open it in Adobe Acrobat and perform a preflight using the PDF X-1A setting. Ensure that the file is the correct ad size (floating prohibited). Also ensure that no security settings exist.

ERRORS

We regret it when mistakes happen and will work to amend any advertising errors made by The Oklahoma Daily as quickly as possible. We will be responsible for only the first insertion of incorrect copy. Compensation for errors made will be at the discretion of The Oklahoma Daily.

AD DEADLINES Ad scheduling, payment, copy and artwork deadline is by 5 p.m. three business days prior to publication. Published Deadline Monday ...... Wednesday by 5 p.m. Tuesday .......... Thursday by 5 p.m. Wednesday ......... Friday by 5 p.m. Thursday ......... Monday by 5 p.m. Friday .............. Tuesday by 5 p.m. We are not responsible for any errors in content for advertisments received after deadline. Reserved ad space without artwork may be filled at our discretion.

CANCELLATIONS

Cancellation of advertising for refund or credit can only be made prior to the deadline for space reservations.

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GET OUDailyy ONLINE com

OUDAILY.COM The Oklahoma Daily’s website supplies the university community access to up-todate news, campus events calendar and much more. OUdaily.com is accessible seven days a week, 24 hours a day.

ROTATING ADS Reach more students with a rotating online ad! Placing a rotating ad online is the best way to direct students straight to your website, providing them with an abundance of information right at their fingertips.

Rotating Ad ..........$250/month Size: 224 x138 pixels Format: RGB, JPEG, Flash

SECTION SPONSORSHIPS Make your ad stand out. The section sponsorships are exclusive positions that do not rotate with any other ads. See your account executive for more details.

Sports ............... $ 665/month Campus ............ $ 665/month A&E ................ $ 500/month World .............. $ 665/month Opinion ........... $ 375/month Multimedia ....... $1500/month Size: 300 x 228 pixels Format: RGB, JPEG, Flash * Multimedia Section Size: 728 x 90 pixels

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SPECIAL ISSUES Aug. 18 Sept. 17 Oct. 8 Dec. 3 Dec. 15 Feb. 4 Mar. 11 Apr. 22 May 11

Back to School • Night Life • OU vs. TX • Gift / Holiday • Finals Week • Living • Fashion / Music • Technology • Year in Review •


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OU Student Media phone 405.325.2521 fax 405.325.7517 dailyads@ou.edu w w w.oudaily.com 860 Van Vleet Oval, Room 149A Norman, Oklahoma 73019 -2052

The Oklahoma Daily is a publication of Student Media, in OU’s division of Student Affairs. The University of Oklahoma is an equal opportunity institution.


services & terms

rates & deadlines Since 1871, The Daily Illini has been a mainstay on the University of Illinois campus and has grown into one of the country’s largest student-run newspapers. Distributed free throughout Champaign-Urbana, The Daily Illini provides the campus community with its number

Retail Rates

Local Open Rate $16.15

Annual Bulk Contract Rates

Billed

Column Rate per Inches col. inch

$8.30 per column inch

Diversions section, highlights of campus life and film and entertainment reviews are

Plan

Column Inches

Rate Per col. inch

$8.10 per column inch with 200"

A

125"

$12.90

B

250"

$12.25

U of I Department Rate

C

500"

$11.55

$10.25 per column inch

D

750"

$11.20

E

1000"

$10.75

F

2500"

$10.10

G

5000"

$9.35*

H

10,000"

$8.50*

New Student Edition, Ebert Film Festival Guide and semi-annual career, dining, and housing guides—round out our coverage of the University community.

Illini Media is a non-profit corporation chartered by the State of Illinois in 1911. In addition to The Daily Illini our media outlets consist of:

buzz

WPGU

Illio

• University of Illinois’ student radio station

the217.com

Process color

$465

90"

$11.60

• Color rates are not

150"

$11.00

commissionable.

• A $1 surcharge will be added to

300"

$10.25

the cost of classified ads paid by

600"

$9.45

$9.90 per column inch with 500"

phone. The Daily Illini accepts Visa,

1000"

$8.80

annual agreement

MasterCard or American Express.

2000"

$8.40*

• Classified ads in the print edition Annual New Student Edition and Welcome Back Edition

of The Daily Illini automatically

Twice the published rates

The Daily Illini website.

* Available for ads provided

Design

Advertisements placed in The Daily Illini and Buzz are

ity. Single colors are mixed from

$12.10

• Bold words and logos are subject

Special Services

• Color requests subject to availabil-

50"

annual agreement

Color Rates

designed, free of charge, by our award-winning in-house

CMYK process color.

marketing design team, Illini Media CreativeWorks.

U OF I FACTS

2008

electronically in PDF format.

appear in the classified section of Classified Deadlines Classified word/line ads: 2 p.m. one

Advertisers signing bulk inch con-

National Advertising

Classified display (per column inch)

Rate: $20.00 per column inch gross

1-2 times

$14.85

3-5 times

$14.15

Classified display ads:

6+ times

$13.35

tracts in The Daily Illini automatically qualify for certain corresponding

All rates other than national rate are net.

reduced rates for advertisements

business day before publication

black & white

Proofs

Tearsheets

11 a.m. one business day before pub-

Proofs are for the purpose of

Newspapers are free and available

lication. When requesting a proof,

correcting production errors only.

throughout campus and at local busi-

The University of Illinois is ranked 10th among top public universities in the United States.

placed in Buzz. Please ask your

Retail Advertising Deadlines

deadline is 11 a.m. two business days

All changes and revisions made

nesses. Advertisers are encouraged to

• Dining Directory

representative for details on adding

5 p.m. three business days preced-

before publication.

from advertiser’s original copy will

check advertisements daily.

total on-campus enrollment: 41,020

• The official award-winning • Entertainment Calendar yearbook of the U of I

42¢ per word

to extra charge.

* Available for ads provided electronically in PDF format.

• Published every Thursday

Classified word/line ads Prepaid 36¢ per word

Annual Bulk Contract Rates

covers campus 24/7. Additionally, a number of topical special editions—including our

• An alternative voice

U of I Student Organization Rate

one source for news, sports coverage and commentary, and public opinion. Through its published three days a week. And, with its award-winning Web site, The Daily Illini

Classified Rates

• Published 52 weeks a year

• Alternative rock format

• Founded in 1894

• Buzz articles and extras

Buzz to your marketing mix or refer

ing date of publication. Check with

be charged at the rate of $25 per

If tearsheets are needed for proof of

Undergraduate 30,695

• To inform, enlighten and delight

• An audience from all over the

• An annual publication of more

• WPGU 107.1 Streaming Live

to your contract for the reduced rate

your ad rep regarding special edi-

hour at a minimum of one hour.

publication, please request them as

Male

16,274 53%

• Recreation

you have earned for Buzz.

tions and supplements which may

Proofs must be returned by 2 p.m.

you place your ad. Requests made

Female

14,421 47%

one business day before publica-

more than a month after publication will be honored when possible.

• Champaign-Urbana’s premier entertainment, arts and dining magazine • Circulation of 25,000 copies — 

Champaign-Urbana community • A commercial station with a 3,000 watt signal broadcasting 24/7 • Live personalities

than 450 pages

Technograph

• Feature and specialty programming

supplement to The Daily Illini

• News and sports reporting

• Founded in 1885

• 18–49-year-olds are the primary

• Circulation of 3,000 copies

businesses and other sites

target audience

• Music Scene Coverage

on the engineering campus

Contact: 217.337.8382

Classified:

217.337.8337

Fax:

217.337.8303

Main line:

217.337.8300

Staff: Publisher

Mary Cory

Advertising Director

Nancy Elliott

Student Sales Manager Omair Ahmed Classified Manager

Tim Aden

Business Director

Melissa Pasco

also ask about advance deadlines due

Providing up-to-date information

The217.com

tion. After 2 p.m., corrections will

24/7 to web-savvy readers and lis-

Combines the content of Buzz,

be made only as time permits.

teners on-and-off campus:

WPGU and a full restaurant direc-

Pre-Printed Insert Rates

DailyIllini.com

• The Daily Illini is published Monday through Friday during the school year, Tuesday and Friday in early summer and Monday, Tuesday, Wednesday and Friday the remainder of the summer session. Subscription Rates One year

$195

Thursday & Friday only

$147 79 issues, includes Buzz on Thursdays

195 issues

Please let your advertising representative know if you have any questions or need ratecards for any of our media operations.

Changes to ads past deadline: $25

A sample of every preprinted

and local news, sports, opinions,

How can you be a part of the217.com?

photos, blogs, classifieds and more—

• WPGU streaming audio sponsorship

Pages

Open

7X

16X

insert must be submitted for ap-

1–4 pages

$110

$85

$65

proval to: The Daily Illini, 512 East

available 24/7 and updated as the

• Site-wide poll sponsorships

5+ pages

$110

$90

$70

Green Street, Champaign, IL 61820.

big news happens.

• In-article banner advertisements

• Check with your advertising rep

• Main page advertisements

for available dates.

later than 10 business days prior to

Options to advertise on

• Channel buttons + 1 Opportunities

publication date.

dailyillini.com include:

• Calendar page advertisements

• Banner ads, horizontal and

• Extended dining listings

• Maximum of 17,000 inserts, miniOnce orders are approved, pre-

vertical available

• Insert rates are not commissionable.

mum of 5,000.

printed inserts must arrive seven

• Medium rectangle

Interested? Please contact your adver-

business days in advance.

• Daily headline banners,

tising representatives for sizes, rates

We recommend printing inserts on

Ship to:

70# paper or better. Maximum size

The Daily Illini

• Text links

is 121/2" by 111/4". If folded, fold should

c/o The News-Gazette

• Classified rectangle

be on 111/4" side. Should inserts

Attention: Floyd Bundy

• Classifieds apartment search

require special handling, cost will

48 Main Street

be passed on to the advertiser.

Champaign, IL 61824

e-mailed out to subscribers

All rates are effective as of August 22, 2008.

and options for online advertising.

full-time equivalent employees: 11,056 Graduate assistants:

dining and recreation.

Compiles the latest in university

Submissions must be received no

• The Daily Illini’s circulation of 17,000 in the spring and fall (10,000 in the summer) is free, with more than 300 distribution points around campus and in the community.

process color

tory that covers local entertainment,

Insert Rates per 1,000

Circulation:

Advertising:

Online Rates

to university holidays and vacations.

winning engineering magazine

• Distributed free of charge primarily

throughout the community

The Daily Illini is respected as one of the best college newspapers in the country, regularly garnering national recognition.

have special deadlines. You should

• The University of Illinois’ award-

17,000 being distributed as a • Distributed at hundreds of local

• Local Events

General Rate Policy • All advertising rates are net, except the published gross national, and rates are not commissionable. • To qualify for bulk contract rates, an advertiser must have a signed agreement and credit application on file with The Daily Illini. • Advertisers signing The Daily Illini bulk inch contracts automatically qualify for certain corresponding reduced rates for advertisements placed in our weekly alternative community newspaper, Buzz. Please ask your ad rep for details on adding Buzz to your marketing mix or refer to your contract for the reduced rate you have earned for Buzz. • Advertisers will be subject to extra assessment (short-rate) or credit rebate (long-rate) upon termination of agreement period. Extra assessment will be equal to the number of inches run by the advertiser multiplied by the difference between the signed contract rate and the rate of the contract level fulfilled. Credit rebate for The Daily Illini will be equal to the number of inches run multiplied by the difference between the signed contract rate and the rate of the contract level fulfilled. • Publisher reserves the right to sell special promotion and advertising packages that carry special rates. • Publisher reserves the right to revise schedule of rates by giving 30 days written notice. Terms Of Payment • Advertisers who do not have approved credit are required to pay at the time they place their advertising. • All payments due from clients with approved credit are payable upon receipt of billing. • Payment in advance is required for these types of ads: student organizations, sublets, roommates wanted, political, spring break travel, “going out of business,” psychic, massage and exotic dancer.

• Advertisements from advertisers whose accounts are unpaid after 60 days will be stopped until payment is received and balances are current. Failure to pay in a timely manner may result in revocation of credit privileges. Accounts may be assessed a 1.5% per month (18% annual) service charge on unpaid balances after 59 days. • The University of Illinois departments should provide a departmental purchase order number or p-card when placing ads. • Visa, MasterCard and American Express cards are accepted. Contract and Copy Guidelines • All advertising is subject to approval by The Daily Illini. Only publication of an advertisement denotes acceptance of an advertisement. • Ads sent via email or on removable media such as CDs are not considered production-ready, and should be submitted when making space reservation. • If publisher agrees to print ad copy furnished to The Daily Illini after deadline, advertiser waives the right to receive a proof. Publisher is not responsible for errors in late copy. • Publisher reserves the right to use original copy without changes other than changes to correct publisher’s errors. • The Daily Illini is not responsible for errors in copy which do not decrease the value of the advertisement. • Liability for any errors is limited to the cost of the space occupied by erroneous advertisement and is limited to the first insertion of such error. Requests for adjustment must be made within 30 days of publication. • Placement or page position can be requested but will not be guaranteed, except for standard paid premium positions, when available. Guaranteed position may not be available when color is required.

6,071

Graduate & professional: 10,325

total campus population: 58,286 The U of I has the nation’s largest Greek-letter community with 61 fraternities and 37 sororities. Approximately 22.5% of undergraduates participate and 33% of the U of I chapters are culturally based.


• Display ads should be undersized

6 col. x 11"

1/8" in height unless they are 21" tall. (i.e. a 6 column × 8" ad should

2 col. x 2" 2 col. x 8"

be produced as 6 col. × 7.875") Classified advertising • Page size: 11.764" × 21" • Column size: 8 picas 2 points (1.361"); 8 col. per page, including 9 pt. gutters

13"

13"

4 col. x 10"

Tabloid

12"

11"

11"

10"

10"

6 col. x 5"

9"

9"

8"

8"

7"

7"

1 col. x 9"

1 col. x 2"

5"

5" 4"

8 col. x 4"

2"

1 col. 1 col. x 2" x 1"

1"

1 col. x 5"

3" 2" 1"

Tabloid Publications

• Printed offset, 85-line screen

•B  uzz alternative weekly

• Image area: 10.25" × 11"

(Published every Thursday)

• Ad sizes are modular

•S  pecial interest supplements

• Please provide ads as a PDF when submitting by e-mail or on disk

3/4 Page 7.667" × 11" 46 contract inches

1/4 Vertical 2.458" × 11" 15 contract inches

(Please see our publication schedule for a complete listing.)

1/2 Horizontal 10.25" × 5.417" 30 contract inches

1/4 Landscape 7.667" × 3.5" 15 contract inches

1/2 Vertical 5" × 11" 30 contract inches

1/4 Banner 10.25" × 2.625" 15 contract inches

3/8 Horizontal 7.667" × 5.417" 23 contract inches

1/8 Horizontal 5" × 2.625" 7 contract inches

3/8 Vertical 5" × 8.208" 23 contract inches

1/8 Vertical 2.458" × 5.417" 7 contract inches

Booklet

• Printed offset, 85-line screen • Image area: 7.25" × 9.25" • Ad sizes are modular • Please provide ads as a PDF when

Full Page 7.25 × 9.25" 40 contract inches

1/2 Horizontal 7.25" × 4.5" 18 contract inches

1/2 Vertical 3.5" × 9.25" 18 contract inches

submitting by e-mail or on disk Booklet Publications • Fall Dining Guide

Oct 16

• Spring Dining Guide

Feb 24

• Roger Ebert’s Film Festival Guide

6"

4" 3"

• Classified ads are not undersized

1/4 Square 5" × 5.417" 15 contract inches

14"

6"

5 col. x 4"

15"

14"

12"

6 col./page, incl. 9 pt. gutters

16"

Apr 20

1/4 Horizontal 7.25" × 2.15" 9 contract inches

1/4 Vertical 3.5" × 4.5" 9 contract inches

1/8 Page 3.5" × 2.15" 4.5 contract inches

1/16 Page 2.458" × 2.625" 3.5 contract inches

5 column: 58 picas or 9.667"

• Column size: 11 picas (1.833");

Full Page 10.25" × 11" 62 contract inches

5 col. x 4"

15"

4 col. x 7"

17"

august 2008

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SPECIAL ISSUES 2008–2009

March 2009

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Fall 2008

Format

Pub. Date

Deadline

7

Move-In Edition

Broadsheet

Aug 8

Jul 10

Welcome Back Edition

Broadsheet

Aug 20

Jul 21

Quad Day Edition

Broadsheet

Aug 22

Aug 15

First day of publication

Broadsheet

Aug 25

Aug 18

Football Preview

Tabloid

Aug 27

Aug 20

Touchdown Times*

Tabloid

Game Friday

Fri. Before

Fall Career Guide

Broadsheet

Sep 15

Sept 8

Fall Housing Guide

Tabloid

Sep 30

Sept 22

Homecoming Guide

Tabloid

Oct 6

Sept 29

Fall Dining Guide

Booklet

Oct 16

Oct 2

1

2

3

4

1

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12 13 14

5

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April 2009 F

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Halloween Guide

Tabloid

Oct 28

Oct 20

1

1

2

3

4

Election Guide

Broadsheet

Oct 29

No Ads

8

5

8

9

10 11

Basketball Preview Guide

Tabloid

Nov 11

Nov 3

Holiday Gift Guide

Tabloid

Dec 2

Nov 17

Bowl Edition

Tabloid

Dec 10

Dec 3

Finals Edition

Broadsheet

Dec 12

Dec 9

Puzzle Guide

Tabloid

Dec 15

Dec 10

Year in Review

Broadsheet

Dec 16

Dec 10

Spring 2009

Format

Pub. Date

Deadline

Spring Welcome Back Edition

Broadsheet

Jan 16

Jan 13

First day of publication

Broadsheet

Jan 19

Jan 14

Spring Career Guide

Broadsheet

Feb 2

Jan 26

Spring Housing Guide

Tabloid

Feb 10

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December 2008

—Elaine Estes graduate student, accounting

• Buzz alternative weekly is

“I enjoy doing sudoku and always read the weekly sports calendar.”

• The Daily Illini publishing dates

R

september 2008 4 column: 46p3 or 7.708"

16"

Display advertising • Page size: 11.625" × 21"

18"

2 col. x 2"

17"

19"

3 column: 34p6 or 5.75"

18"

FULL PAGE 6 col. x 21"

3 col. x 3"

2 column: 22p9 or 3.792"

19"

3 col. x 21"

20"

FULL PAGE 8 col. x 21"

1 column: 11 picas or 1.833"

20"

21"

1 col. 2 col. 3 col. 4 col. 5 col. 6 col. 7 col. 8 col.

6 col: 52p9 or 8.792"

submitting by e-mail or on disk

6 col.

5 col: 43p10 or 7.306"

• Please provide ads as a PDF when

21"

5 col.

4 col: 34p11 or 5.819"

• Minimum ad size: 1 col. × 1 inch

4 col.

3 col: 26p or 4.333"

3 col.

2 col: 17p1 or 2.847"

2 col.

1 col: 8p2 or 1.361"

1 col.

Display Column Sizes • Only 5 columns are shown, but please note there are 6 columns on a full broadsheet page (11.625"). The Daily Illini uses broadsheet SAU 50 format.

CLASSIFIED SAMPLE AD SIZES

ROP DISPLAY SAMPLE AD SIZES

Classified Column Sizes • Only 7 columns are shown, but please note there are 8 classified columns on a full broadsheet page (11.764").

Broadsheet

• Printed offset, 85-line screen

daily illini 2008–2009 publication schedule

7 col: 61p8 or 10.278"

mechanical & tech info

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Spring Dining Guide

Booklet

Feb 24

Feb 10

7

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9

10

11 12

13

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5

6

7

8

9

Big 10 Tournament Guide

Tabloid

Mar 11

Mar 4

14

15

16

17

18

19

20

10

11

12

13

14

15

16

NCAA Tournament Guide

Tabloid

Mar 18

Mar 11

Mom’s Day Guide

Tabloid

Apr 14

Apr 6

21

22

23

24

25

26

27

17

18 19 20

Ebert Film Festival Guide

Booklet

Apr 20

Mar 20

28

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30

31

24

25 26 27 28 29 30

Graduation Guide

Tabloid

Apr 28

Apr 20

Finals Edition

Broadsheet

May 8

May 5

31

Game/Puzzle Guide

Tabloid

May 11

May 6

Year in Review

Broadsheet

May 12

May 6

Summer 2009

Format

Pub. Date

Deadline

Orientation Edition

Tabloid

May 28

May 7

Summer Session I

Tabloid

Tues & Fri

21 22 23

Important U of I Dates Fall 2008 Residence Halls Open Quad Day Instruction Begins Labor Day (no classes) Thanksgiving Holiday Instruction Resumes Instruction Ends Reading Day Final Exams

Aug 21 Aug 24 Aug 25 Sept 1 Nov 22 Dec 1 Dec 10 Dec 11 Dec 12-19

Spring 2009 MLK Day (no classes) Instruction Begins Spring Vacation Instruction Resumes Reading Day Final Exams Commencement

The University of Illinois Student Newspaper

“I always look to the DI to stay informed on campus politics, changes to school policy, coverage of LGBT and women’s community.” —Bryan Thompson senior, political science student

“I love the DIversions section. There is always an interesting or ‘out of the box’ topic.” —Diamond Ross senior, community health student

May 2009 S

THE DAILY ILLINI

Summer 2009 Jan 19 Summer Session I May 18 Jan 20 Memorial Day May 25 Mar 21 Summer Session II June 15 Mar 30 Independence Day July 3 May 7 (observed) May 8-15 Summer Session II Ends Aug 6 May 17 Reading Day Aug 6 Final Exams Aug 7-9

May 19–June 12

Summer Session II

Mon, Tues, Wed & Fri

Tabloid

June 15–Aug 5

Summer Finals Edition

Tabloid

Aug 7

Aug 4

New Student Edition

Broadsheet

July 20

Jun 25

“I bring the DI with me to work. It is entertaining and helps the time pass quickly.” —Ellie Maglia freshman, kinesiology student

“The dailyillini.com is a convenient resource in keeping me up-tothe-minute on campus news.” —abraham solinas junior, community health student

2008–2009 RATECARD


u d k


nter 2009 Fall 2008 & Winter 2009 Fall 2008 & Winter 2009 Fall 08 & Winter 2009 Fall 2008 & Winter 2009 Fall 2008 & Winter 20 nter 2009 Fall 2008 & Winter 2009 Fall 2008 & Winter 2009 Fall

m 118 Years of Editorial Freedom of Editorial Freedom 118 Years of m 118 Years of Editorial Freedom y of Michigan Student Publication ublication A University of Michigan y of Michigan Student Publication


Office Directory The Michigan Daily, 420 Maynard Street, Ann Arbor, Mich. 48109 Web site address: www.michigandaily.com Display Sales 734-764-0554 dailydisplay@gmail.com Classified Sales 734-764-0557 dailyclassified@gmail.com National Sales 734-764-0431 nationals@michigandaily.com Online Sales 734-615-0135 tmdonline@gmail.com Finance/Credit 734-763-3246 tmdfinance@gmail.com Business & Circulation 734-764-0558 Accounts Receivable/Payable 734-764-0550 Business Fax 734-936-1054 Editorial Staff 734-76-DAILY (763-2459) Business Manager

Elaina Bugli 734-764-0558

Display Sales Manager

Michael Schrotenboer 734-764-0554

Classified Sales Manager

Ryan Businski 734-764-0557

Online Sales Manager

Marissa Gerber 734-615-0135

Finance Manager

Daniel Cheung 734-763-3246


The Michigan Market

Community Readership Total Graduate Students: 14,959 Total Undergraduate Students: 26,083 Seniors: 7,706 Juniors: 6,628 Sophomores: 5,787 Freshmen: 5,788 Gender Readership (Undergrad & Grad) Female: 19,756 Male: 21,286

TMD 2008 Survey Results • Over 65% of students read The Michigan Daily at least 4 times/week; over 90% of students read The Daily at least twice a week. • Next to individual business websites, The Michigan Daily is the most popular advertising source when looking for off-campus housing. • Most students consider The Michigan Daily a primary source of news and their primary source for entertainment news. • A majority of respondents took action based on an ad they had seen in The Michigan Daily. Most either discussed an ad with someone or visited an advertiser’s website. • Sports Mondays and Football Saturdays are the most frequently read sections. • Nearly 85% of students reported a monthly disposable income of up to $500. Readership Results are taken from The 2007 Annual Index provided by the University of Michigan Office of the Registrar. Survey Results are taken from The Michigan Daily 2008 Readership Survey conducted by Power Marketing.


Display Advertising

All contracttesrm issued per

734-764-0554 dailydisplay@gmail.com

Open Rate $16.50 pci Regular Non-Profit $14.85 pci UM Non-Profit $14.05 pci Bulk Contract RateS 130” 200” 300” 400” 600”+

$16.20 15.50 15.00 14.50 14.00

Sudoku

Sponsorship Contracts 1 Day/wk 3+ Days/wk

1 Term $80.00 70.00

Frequency Contract Rates

minimum number of inches per ad per week 3” 8” 16” 31” 63” 94”

$16.20 15.85 15.20 15.00 14.85 14.70

Color Rates Open Rate

1 color $130

2 color $260

Full Color $390


Display Deadlines Publication Day

Deadline

Monday Tuesday Wednesday Thursday Friday

Wednesday, 2:30 p.m. Thursday, 2:30 p.m. Friday, 2:30 p.m. Monday, 2:30 p.m. Tuesday, 2:30 p.m.

Display Policies Early Deadlines Early deadlines apply to the first three papers of each semester, as well as the papers following Fall Study Break, Thanksgiving, Winter Break, Spring Break, and Martin Luther King Jr. Day. Please contact your Account Executive for details. Cancellations Advertisers may cancel ads until deadline without penalty. TMD will assess full advertising charges if an ad is cancelled after deadline. Display Ad Proofs If proofs are requested before publication, ads must be placed by 2:30 p.m., two business days prior to regular deadlines. Requests for full broadsheet page proofs must be placed by 2:30 p.m., four days prior to regular deadline. Limit one proof per ad.

Deadline is days s s e n i s u b TH R EE ication l b u p o t r o i r p .m. p 0 3 : 2 t a e t da


SPECIAL SECTIONS

SPECIAL PAGES

Special Pages and Sections Each Special Page is placed within The Michigan Daily with a color background. Sold at a premium rate, the ads on each Special Page reach a targeted market. Ads are available in modular sizes, starting at a 2x2 for only $99. Page Graduate School Holiday Shopping Study Abroad Valentine’s Day St. Patrick’s Day Packing

Description Grad school & programs Shopping gift guide Overseas work & education Gifts from the heart Celebrations & specials Shipping & storage

Deadline Oct. 6 Nov. 25 Dec. 10 Feb. 3 Mar. 6 Mar. 24

Published Oct. 13 Dec. 5 Jan. 13 Feb. 10 Mar. 13 Mar. 31

Each Special Section is printed amid editorial content in a tabloid format except for Graduation, which will be in broadsheet format. Open rates apply, and ad inches may apply to semester contracts. Section Football Saturday Face Off Career Election Edition Tip Off Spring Break Fashion Best of Ann Arbor Graduation

published in broadsheet format the first day of every academic week

Description Home game coverage Michigan hockey guide Opportunities, Career Fair Election coverage Michigan basketball guide Travel rates & services New spring trends Our annual readership poll Senior commemorative issue

an editorial tabloid published every Wednesday of the academic year

Deadline 3 days prior Oct. 2 Sept. 15 Oct. 22 TBA Jan. 22 Mar. 19 Apr. 9 Apr. 14

Published Home games Oct. 9 Sept. 22 Oct. 29 TBA Jan. 29 Mar. 26 Apr. 16 Apr. 21

an entertainment section published in broadsheet format every Thursday of the academic year


Inserts • Insert orders must equal press run of 18,000. • Rates are net/non-commissionable. • Advertiser is responsible for printing of inserts, prior to shipping.

Ship inserts directly to printer: Grand Blanc Printing Bob Henderson 9449 Holly Road Grand Blanc, Mich. 48439

• A sample of the insert and payment must be received by the Business Manager for approval one week prior to distribution. Failure to do so will result in rescheduling the insert. Inserts shipped before Business Manager approval remain the Advertiser’s responsibility. • Inserts larger than 11.5” x 13” must be folded prior to shipping, and meet minimum size requirements. • Inserts must arrive at the printer at least 3 business days prior to insertion date.

Insert Rates (per term) 1–3x $75.00 80.00 85.00 90.00 95.00 100.00

4x + $65.00 70.00 75.00 80.00 85.00 90.00

cost per 1,000

size 1-4 pages 5-8 pages 9-12 pages 13-16 pages 17-20 pages 21-48 pages

Insert Dimensions

• Information printed in inserts does not necessarily reflect the views and policies of The Michigan Daily.

MAX. S IZ E

13” 11.5” x (folded)

M IN. S IZ E

.5”

3.5” x 5


Classified Advertising

All contracttesrm issued per

734-764-0557 dailyclassified@gmail.com

$4.30/line for the first day. Open Classified Line Rate { $2.15/line each additional, consecutive day. Fall semester deadline: Oct. 13, 2008 Winter semester deadline: Feb. 5, 2009

Bulk CONTRACTS

minimum number of lines per term 275 lines 405 lines 545 lines 800+ lines

FREQUENCY Contracts minimum number of lines per day 3 lines 4-7 lines 8+ lines

$1.65 1.60 1.50

$1.65 1.60 1.55 1.45

Crossword Sponsor Bulk Contracts 40” 55” 70” 100”+

$14.15 13.60 13.30 13.00

One time run: $75.00 2-3 runs/week: $72.00 Semester contract: $68.00

Horoscope Sponsor

One time run: $70.00 2-3 runs/week: $67.00 Semester contract: $63.00

(2 col. x 2” display ad)

Open Classified Display Rate { $16.75 per column inch


Classified Deadlines

Classified Policies

Line ads 11:30 a.m., one business day prior to publication

Abbreviations Only standard abbreviations as defined by TMD will be accepted.

Camera-ready display ads 11:30 a.m., two business days prior to publication Typeset display ads 11:30 a.m., three business days prior to publication Proofs 11:30 a.m., five business days prior to publication

*Deadlines for personal ads are one day prior to normal deadlines.

Special Page

Deadline Published

Campus Involvement Sept. 18 Opportunity for students to find organizations in the University community.

Sept. 25

Fall Realty Oct. 16 Realtors’ opportunity to showcase their September and May properties.

Oct. 23

Summer Employment Get a jump on hiring students for summer jobs or internships.

Feb. 12

Feb. 5

Summer Realty Mar. 19 The best way for realtors to advertise properties and sublets.

Mar. 26

Ad Placement TMD does not guarantee placement within classifications. Cancellations Ads may be cancelled prior to deadline only. Refunds will only be issued for ads cancelled prior to their first publication date. Changes Minor changes (those not affecting line count or general content) will be permitted until 11:30 a.m. on deadline day. Contracts Each contract is one term in length, and no student discount applies. Liability TMD will be responsible for classified advertisement errors only if notified by 5:00 p.m. on the first day of publication, and will only provide a refund for the first day of errors. Line Ad Format The first 3 words of the first line will be capitalized and in bold print. Other formatting will only be considered for ads of 8 or more lines. Online Classified line ads can now be found on TMD’s web site, www.michigandaily. com. They are online FREE of charge and therefore no

compensation is rewarded if site problems occur. Payment No personal checks will be accepted during the last 30 days of the winter term. Refusal All ads are subject to editing and approval. TMD does not publish advertisements for resale of tickets at more than their face value. TMD reserves the right to request samples of mail order items prior to accepting advertising. Renewals If an ad is discontinued and then started again at a later date, it is billed as a new ad. An ad may be extended at a consecutive rate if requested and paid in full by 11:30 a.m. on the originally scheduled ending date. Size Classified display ad width maximum is one column, and minimum of one inch deep. Two line minimum for line ads. Variations in font style and size are available for classified display ads only. Each line has approx. 20-25 characters. Student Discount 25% off non-organizational, nonbusiness ads only. Must be placed in person, with student I.D. Tearsheets Provided by request only.


Mechanical Specifications & SAMPLE SIZES Reproduction Specifications

• The Michigan Daily is printed with offset process. • Ads are required to be PDFs. Contact your Account Executive

1 2 3 4 5 6

1 13/16 3 3/4 5 11/16 7 5/8 9 9/16 11 1/2

Column dimensions include borders

Columns Inches

for more info. • For camera-ready ads, black & white glossy photos and original artwork are needed for the best reproduction. • Faxes and images from web pages are not recommended as artwork. • Camera-ready artwork will require scanning which may reduce image quality. Artwork should be printed with an 85 line screen for best reproduction. 100 line screen is needed for four color ads. Artwork should have at least 300 dpi resolution for optimal quality. • Screens less than 20% or greater than 80% are not recommended. • Quality of reproduction decreases when artwork is resized. • TMD cannot guarantee quality of reproduction if specifications are not met. • Creative services by The Michigan Daily student design staff are free of charge.

Broadsheet 6 columns x 21 inches

Full Page 6 x 21 $2,079.00

o n e co lu m 1.8125”

Sixteenth Page 2x4 $132.00 Eighth Page 4x4 $264.00

Half Page Horizontal 6 x 10.5 $1,039.50

n i n ch x 1”

Tabloid

Half Page Vertical 3 x 21 $1,039.50

5 columns x 11 inches

Quarter Page 3 x 10.5 $519.75

Full Page 5 x 11 $907.50

Half Page 5 x 5.5 $453.75

Sixteenth Page 1x4 $66.00 Eighth Page 2x4 $132.00 Quarter Page 4x4 $264.00


Online Advertising

tes All button r0a00 are per 1 ns impressio

tmdonline@gmail.com

(728 x 90 pixels)

(300 x 250 pixels)

(300 x 250 pixels)

Banner

Top Button

Lower Buttons

$10.00 $8.50 if 100,000+

$7.50 $6.50 if 100,000+

$5.00 $4.25 if 100,000+

One Semester Contract $3,000 ½ Semester Contract $2,100

One Semester Contract $2,700 ½ Semester Contract $1,800

One Semester Contract $2,250 ½ Semester Contract $975

Text Links

Email Blasts

Maximum of 5 words plus URL Unlimited Spots Available $90/mo.

Ad inside daily email to registered Michigan Daily users $150/mo.

One Semester Contract: 10% Discount *Must be signed by 10/8/08

Online Ad Specifications

• Each ad must be placed with a minimum of 10,000 impressions. • Our site receives approximately 50,000 impressions per week. • Ads will rotate through all index and story pages. • Advertising will not appear on editorial pages. • Prices include FREE ad production services.

Online Deadline

3 p.m. the day prior to publication Ad Proof 3 p.m. three days prior to the ad run (proof can be viewed online prior to run).

*One month is equal to 4 calendar weeks

Online Policies Ad Ownership The Michigan Daily owns all rights to an ad created by our staff. File work will not be distributed to advertisers for personal use. Ad Specifications All ad files must be sent in a PDF, JPEG, or GIF format. Cancellation Any online advertisement may be cancelled by 5:00 p.m. the day of deadline without penalty. After that time, the ad may be cancelled but the advertiser will incur the cost of the minimum 3,000 impressions. Downtime In the case of downtime, each advertiser is still guaranteed their total paid amount of impressions.


General Policies Ad placement reserves the right to determine the location of ads within the paper. Position requests are available for an additional fee. Billing approval Allow a minimum of one week for credit applications to be processed. All companies advertising for Spring Break, websites, or political campaigns are not subject to billing approval; ads will be accepted on a prepay basis only, no exceptions. Borders A one point rule will be added to any ad that has no specified border. Cancellations Please see individual department policies regarding ad cancellations. Corrections/Replacements Requests for correction of minor errors or replacement of camera ready/e-ads will be accepted until noon the day before publication. Honoring requests is at the discretion of TMD. In addition, see department policies. Credit terms Payment is due and payable on the 30th of the month following publication. Depth requirements Advertisements in the broadsheet paper which exceed 18” in depth will be billed at full column (21”). Advertisements in the tabloid paper which exceed 8.5” in depth will be billed at full tabloid column (11”). E-ads Advertisements are accepted via email. Advertiser must place an order with a Michigan Daily Account Executive prior to sending an e-ad. E-ads must meet current specifications; please call the Display Department or see our webpage for these criteria. No proofs will be provided for e-ads and no credits will be given for errors in an e-ad.

Liability TMD assumes no financial responsibility for errors in advertisements beyond the cost of space actually occupied by the error, or the percentage of error that detracts from the effectiveness of the advertising message, as determined by TMD. TMD assumes no responsibility for any error not caused by TMD. Advertiser agrees to defend and indemnify TMD against any and all liability, loss or expense arising from claims of libel, infringement of trademarks, copyrights, trade names, patents, proprietary rights or violation of rights of privacy, resulting from the publication of the Advertiser’s advertisement. The liability of TMD for failure to publish a scheduled advertisement for any reason, or for publishing incorrect ads in a specified issue, will be limited to publishing the advertisement in a subsequent issue. The liability of TMD for failure to publish color for any reason will be limited to a credit for the value of the color charge. Orientation Advertisements will not be printed upside down. Overdue accounts Accounts that remain unpaid after 30 days are subject to a monthly finance charge of 1.5% of the unpaid balance (18% APR). Billing advertisers who reach 90-day past-due status will not be allowed to advertise in TMD until account balance is paid in full. If payment has not been received after 120 days, any collection fees warranted are the responsibility of the advertiser.

Payment Pre-payment is required for all advertising unless Advertiser is approved for billing. A local personal check*, business check, cashier’s check, money order, Visa, MasterCard or American Express will be accepted. University purchase orders and Pcards will also be accepted. No U of M shortcodes or account numbers can be accepted. *Imprinted street address required on all checks. Prepayment Pre-payment for frequency contracts must cover at least one month’s ads. Rates All rates are net/noncommissionable. Refusal TMD reserves the right to decline, discontinue, or revise any advertisement. Ads found to be defamatory, lacking factual basis, misleading or false in nature may be rejected. TMD reserves the right to include the words “Paid Advertisement” in any ad. Ads are subject to cancellation by TMD at any time prior to publication. All controversial ads are subject to a 24-hour waiting period prior to approval or denial. All political ads require prepayment and a disclaimer to indicate a contact for the sponsor of the ad. Tearsheets Display advertising tearsheets are mailed at the end of each month. Typeset advertising Advertising typeset by TMD may not be reproduced without prior written consent of TMD.


Distribution Sites & Circulation tmdbusiness@gmail.com (734) 764-0558

The Michigan Daily has 120 distribution locations at the University and throughout Ann Arbor. Drop sites include numerous sites on North Campus, several off-campus drop boxes, and local businesses. The Michigan Daily is published every Monday through Friday of the academic year. TMD has an 18,000 free-drop circulation. Papers are distributed before 8:00 a.m. at the following locations:

CENTRAL CAMPUS 611 Church Administration Services Afternoon Delight Alice Lloyd Alumni Assoc. Amers Angell Hall Box @ Church & S.U. Box @ Post Office Box @ State Box @ State & N.U. Brueggers Bagels Business Administration Bus Stop at N.U. & Geddes Business School

C.C. Little Café Ambrosia Campus Corner CCRB Chemistry Building Couzens DANA Dennison Dental School Diag Party Store East Engineering (Hall) East Quad Espresso Royale Executive Education Flemming

Fletcher Hall Ford Building Graduate Library Hearing Building Helen Newberry Hall Institute for Social Research In ‘n’ Out Party Store Kaplan Kinesiology Lane Hall Law School Law Sub Lawyers Club Life Sciences Lorch Hall

NORTH CAMPUS/MEDICAL CENTER Advanced Technology Aerospace Arts & Architecture Baits 1 Baits 2 Bursley Hall Cooley EECS EWRE Family Housing G.G. Brown Lab H.H. Dow Bldg.

Institute Science Technology Kellog Eye Center Kresge Lurie Media Union Medical Science 1&3 Medical Science Lobby Medical Science 2 @ Taubman MSRB 1 MSRB 2 NCRB North Campus Bus Stop

North Campus Commons North Campus Rec Bldg. Nursing School Pierpont Commons Public Safety @ Kipke School of Public Health School of Music Space Research Sterns Building West Engineering Xavier Bulding

L.S.A. Markley Martha Cook Hall Mason Hall Michigan League Michigan Union MLB MoJo Natural Science Naval Research North Hall North Ingalls @ Corner Palmer Commons Paton Acct. Center Physical Properties

Proffer Rackham School of Ed. Shaman Drum Social Work South Quad Student Publications Tappan Hall Undergrad Library University Towers Village Apothecary West Quad

OFF-campus 1st Street Argus 1 Argus 2 Box @ Catherine & Glen Café Felix Domino Farms Hillel Kerrytown M-Den @ Main Party Store @ Geddes Oxford Trotter Multicultural House


Publication Calendar 2008–2009

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SPECIAL ISSUE


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EARN $800-$3200. PUPPIES FOR SALE

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Special Issues

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RAVENNA DOWN PAYMENT LIABILITIES NEGOTIATE WATER HEATING MORTGAGE

HOUSING GUIDE ASSESTS UNIVERSITY DISTRICT FIXED RATE CONTRACT DEPOSIT CAPITOL HILL LOAN UNITS TAX LAKE CITY WALLINGFORD TOWNHOUSE

SECURITY LIGHTING CREDIT PAYMENTS WEDGEWOOD BUDGET SPLIT LEVEL LANDLORD CONDO BILLS PARKING BACKYARD ZONING BALCONY INSPECTION INCOME OPEN HOUSE EXPENSES AFFORDABLE HOUSEMATES BUYING THE AVE UTILITIES DORMS

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Section

The Daily is currently delivered to 270 locations!

A B C

Whether youâ&#x20AC;&#x2122;re flying thousands of miles to the UW this fall or simply moving from the Eastside, chances are adventure awaits you in Seattle. Seattleâ&#x20AC;&#x2122;s neighborhoods

game daily

bustle with an eclectic variety of shops, restaurants and

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entertainment easily within reach of the U-District. During

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your four-, five- or six-year stay at the University, remember to take a break from studying once in a while to discover what kind of distractions are just a bus ride away.

Friday, October 26, 2007

Washington vs. Arizona game preview

Team rosters pg 4 & 5

pg 3

The history of Homecoming pg 2

On Campus has 109 drops, including 20 new boxes this year.

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TREVOR KLEIN | THE DAILY

Calendar (IGIQFIV 7 1 8 ; 8 *         

    

                

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Off campus, has 161 drops including greek houses, with plans to increase by 100+ new locations this year.

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Fun & Games

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Classfieds Rates 500

Child Care 530

PERSONAL SERVICES

AFTER SCHOOL CHILD care needed for 2 kids (7 and 9) in Wallingford/Fremont. Hours: approximately 3-6 pm beginning in September. Reliable transportation required. (206)769-6322/ tdj475@hotmail.com.

Hair and Beauty 510 HI, I AM going through advanced training at Salon 7 in Seattle. I am looking for cut and color models every week from now through November. Contact me at: jennifer_sunny@live.com - Frankie

Child Care 530

AFTER PRESCHOOL CHILDCARE NEEDED Beginning 9/2, we need our 4 year old picked up from school at 3:00 with supervision until 5-6, Monday-Friday. Will need own reliable car, we provide a car seat. Preschool and home are in Fremont/Phinney/Ballard area. Need someone who is willing to take our fun adventurous daughter to the zoo, (we provide membership) the park, etc. when weather permits. Our home is available for indoor activities as well. Must be energetic, can reinforce learning trends and creativity from preschool and can commit to the school year. Please email laurie@northforty.org if interested.

AFTER SCHOOL NANNY/DRIVER. Fun and busy Clyde Hill family with three children: 11, 13, 15 years. Monday/Wednesday afternoons, approx 2-6pm. Start in September. Cool car provided, EXCELLENT COMPENSATION. Contact: lhaeger@seanet.com.

AFTER SCHOOL CHILD care provider for The Evergreen School in Shoreline. Begins September 2. Working with schoolage and/ or middle school children Monday- Friday, 1:30 or 2:30pm (Start time may be flexible) until 6pm. $9.75- $11/ hour. DOE. Partial health benefits possible. Please contact Danielle Larway, sending letter of interest and resume to: dlarway@evergreenschool.org.

ENERGETIC BABYSITTER FOR 4 boys (ages 5-11) Tuesday - Friday 3:00 - 5:30/6:00. Start September. Take to activities, get homeword started, have fun. Minivan provided. Lake City area. Send resume or statement of interest to kharmon@u.washington.edu.

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AFTER-SCHOOL COMPANION. For bright 14-year-old son of UW faculty. School pickup, homework help, fun. 3 afternoons a week, roughly 2:15-6:30pm, and 2 weekend evenings a month, but flexible. Start September 2. Car, excellent driving record, and references required. No smoking. $13.75 per hour. Near UW. (206)760-2986 or jh1955@msn.com.

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Rooms 810 FURNISHED BEDROOM (12 x 15) in large Cedar Park view home. Busy mom and vivacious teen give you tons of privacy! Share bath, kitchen, laundry, piano, dance floor. Utilities included. Female student, nonsmoking. Available August 20. Hardwood floors. Near bus. Price negotiable. (206)368-9608.

Unfurnished Apartments 845 ! FALL PRE-LEASING NOW ! We invite you to tour our 1- 2 bedroom units with balconies, full bath, kitchen, secure entry and parking, on-site laundry and management. Priced $815- 1,205. Parking is now available! Priced $35- 75. Ask about out special discounts! E-mail us at: 4262@cohorealestate.com.

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4L   *E\   Â&#x2026;HE] 600 )QEMPGPEWWM´IHW$XLIHEMP][EWLMRKXSRIHY INSTRUCTION/SCHOOLS HE] Tutoring -RTIVWSR'SQQYRMGEXMSRW&PHK 630 3RPMRIXLIY[HEMP]GSQGPEWWM´IHW

AFTER SCHOOL NANNY needed for 2 year old. Capitol Hill family seeking responsible help 3:30- 6:30pm, Monday- Friday beginning 8/27. Transportation important. fishtacos1@gmail.com.

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Housekeeping 540 WE ARE LOOKING for a part-time housekeeper/ nanny in North Ballard. 3 year old boy and 1year old girl. $17/ hour. Tuesday and Thursday mornings from 8am- 12:30pm. Monday/ Wednesday/ Friday afternoons 12:30pm- 5:30pm. Flexible days as long as fixed schedule. Approximately 20- 25 hours/ week. Is plus if you are fluent in 2nd language. High energy, multitasking job. Household management and nanny experience required. E-mail your qualifications to: ballard.mama@hotmail.com. More details available.

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NEAR UW $450 and above. All utilities included. Private, locked rooms. Furnished and unfurnished. (206)300-6906.

A COMMUTE- FREE studio! 1/2 block to UW. Clean studio rooms with private bath, refrigerator. (206)524-5544, 4629 21st Ave NE. www.huskycourt.com.

UNIVERSITY WALK TO campus, spacious 3 bedrooms, 1 bath, newly painted interior. $1375/month. First, last and $500 deposit. (206)227-7981, (206)632-9009

MATH, PHYSICS, PROGRAMMING, Digital Design. Steve: http://eagsalazar.googlepages.com/home

700

BUY - SELL - TRADE Garage/ Yard Sale 720 VINTAGE ESTATE SALE. Saturday 105pm/Sunday, 1-4pm, 6635 57th NE. NO EARLIES! Too much to list. Sizes 10-14; shoes: 8/8.5.

Charming 8 plus bedrooms home, 2 bath, newly refinished hardwood floor, newly painted interior, new kitchen. $3900. First, last and $1500 deposit. (206)227-7981 or (206)632-9009 Furnished apartments, within walking distance to Campus, Good size Studio, $675 includes Heating bill. First, last and $200. Extra large 1 bedroom. $775 includes Water/Sewer/Garbage. First, last $300 deposit

and

Spacious 2 bedrooms. $1350 includes Water/Sewer/Garbage. First, last $450 deposit

and

One Year Lease.

$1, 2, 3, 4 bedroom apartments for Fall. Available early September. Close to campus. Secured parking, laundry on-site. Lowest price guarantee! rentals@cohorealestate.com; (206)633-0424, extension 201. $400- 450. UTILITIES included. Two blocks to UW. (206)683-3783 Sue, (206)551-7472 Peir.

1 BEDROOM/1 BATH condo, in-unit washer/dryer, secure parking, on BurkeGilman, 5 minute bike ride to IMA, U-Village shopping, excellent for quiet, studious person. $1200, unit 407 Blakeley Place Condominium, (206)729-3540. 2 BEDROOM, 1 1/2 baths in 4-plex, with new large capacity washer and dryer, $1395. Wedgwood, Maple Leaf, Hawthorne Hills area. Great neighborhood, conveniences nearby, Starbucks across the street. When current tenant vacates, new carpet, vinyl, paint. Covered parking space included, water/sewer/garbage $35/person/month. 7061 35th Ave NE, 98115. (206)525-7300. 2 BEDROOM, 2 bath, $1495. First floor with semi-private yard (available approximately 9/15). Quiet, 10 minutes from UDistrict, 1/2 block from bus, near U-Village and Childrenâ&#x20AC;&#x2122;s Hospital. 4054 NE 55th St. (206)525-7300.

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Computers/ Computer Supplies 780

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2 BEDROOM, 2 blocks from campus. Washer, dryer, bamboo floors. $1200/

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Each copy of the newspaper is read by an average of 3.2 students. This means that approximately 60,000 people pick up the paper each day.

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Source: AM+M 2008 College Newspaper Audience Study conducted by MORI Research




5 Columns (10.264”)

10 91/2 9 81/2

4 Columns (8.186”)

8 71/2 7

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3 Columns (6.108”)

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Advertising Strategies 7IIXLIHMJJIVIRGIGSPSVQEOIW Students will pay attention to ads that catch their eye.

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For more information call: 1.877.360.9688 email: CollegeExplorer@AlloyMarketing.com

18 Q1505 - Base: All Respondents (n=1,592) 2007 Alloy College Explorer Study

© 2007 Alloy Media + Marketing. Confidential and proprietary. All rights reserved.

7TSX'SPSV

Where are Students Spending Extra Cash? McDonald’s is students’ top fast food choice, with students visiting an average 2.4 times per month

Food $17.6

26% of college students use Verizon Wireless; Cingular/AT&T follows at 24% Clothing & Shoes $5.6

Entertainment $4.7

Cell Phone Service $4.5

Personal Care Products $3.4

Nightlife $3.3

Technology* $2.6

Cosmetics $1.6

Annual Spending in Billions For more information call: 1.877.360.9688 email: CollegeExplorer@AlloyMarketing.com

8 Note: Projections are based on the 97.6% of the 18 – 30 year old college population that spends money on discretionary items. Q531 - Base: Respondents who spend money on discretionary items (n=1,525) 2007 Alloy College Explorer Study © 2007 Alloy Media + Marketing. Confidential and proprietary. All rights reserved.

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CALENDAR POLICIES

SUBMISSION

SIZES

RATES

READERSHIP PUBLICATIONS Interactive Index: Click any Tab

2008-2009 Advertising Rates & Information


We are The Daily Pennsylvanian, the newspaper by and for the students of the University of Pennsylvania. When our readers open “the DP” every morning, they open a world of news — campus, city and national — plus feature stories, sports, advertising and much more. Whether in our daily newspaper, our weekly magazine, our special issues or online, The Daily Pennsylvanian is the first read for the Penn community — and the only place for advertisers to reach the entire Penn market.

The Penn Market

Readership

Students

■ The Daily Pennsylvanian is

Undergraduate Graduate Total Total Students:

Male

Female

5,817 5,778 11,595

6,060 6,325 12,385

23,980

Employees Faculty Administration/Staff

10,879 9,895

20,774

Total Employees:

Total Penn Community:

2

44,754

published Monday through Friday mornings when Penn classes are in session, 134 days each year. ■

30,000

Penn students, faculty and staff read The Daily Pennsylvanian weekly. 12,000 copies of the newspaper are distributed daily.

■ Distributed free at

80+

campus-area high-traffic locations such as dorms, dining halls, libraries, classrooms and administrative buildings.

READERSHIP

The best way to reach Penn.


READERSHIP

About DP Readers Recent independent market research* shows: ■

80%

of Penn undergraduates read the newspaper.

■ Over 12,000 members of Penn’s faculty and staff read the newspaper. ■ More than 60% of the Penn community reads the newspaper

3 or more times each week. ■ The University of Pennsylvania is Philadelphia’s largest

non-government employer. ■ DP readers travel to Center City more than

times per month.

100,000

■ DP readers spend $31.7 million on travel, $20.8 million on clothing,

$8.4 million on computer-related products, and $1.9 million on jewelry every year. ■ Over

57%

of DP readers have access to cars for easy travel to all areas of Philadelphia, the suburbs and beyond.

■ 12,000 Penn students live in a house or apartment off-campus. ■ DP readers spend over

$60 million

each year at sit-down restaurants; they eat out more than 136,000 times per week.

Newspaper readership of the Penn community The Penn community reads The Daily Pennsylvanian far more than any other newspaper: 11% University City Review 11% USA Today 13% The Wall Street Journal 15% Philadelphia Daily News 21% Philadelphia Weekly 25% City Paper 37% The New York Times 40% Philadelphia Inquirer

63% The Daily Pennsylvanian *Source: Tragon Company, 2006

“Given the breadth of their coverage, The Daily Pennsylvanian is far and away the best way to contact Penn’s student body.” — Athena Depos, Kaplan Test Prep

3


PUBLICATIONS

PUBLICATIONS

The Daily Pennsylvanian Our flagship publication, The Daily Pennsylvanian is the daily student newspaper at the University of Pennsylvania. Frequently recognized as one of the top college newspapers in the country, the award-winning Daily Pennsylvanian provides the Penn community coverage of campus, local and world news, sports, commentary and opinion, The New York Times crossword puzzle, Sudoku, horoscopes, and hundreds of ads for products and services.

Dailypennsylvanian.com Our home online, Dailypennsylvanian.com contains the full editorial content of each day’s newspaper, plus PDF versions of The Daily Pennsylvanian and 34th Street Magazine print editions (including all the ads). Online-only blogs cover sports, news, opinion, entertainment and more. The web site also provides nearly two decades’ worth of archived articles in an easily-searchable format, reader feedback and commentary on every article, breaking news updates, classified ads and a Philadelphia dining guide containing over 800 campus and downtown restaurants. Online readers — students, faculty and staff plus many Penn parents and alumni — view more than a half million pages on Dailypennsylvanian.com every month.

4

$88 million

spent annually on goods and services by students who read The Daily Pennsylvanian — Source: Tragon Company, 2006


Special Issues

Read by more students than any other magazine* on the Penn campus, 34th Street is the award-winning Thursday arts, entertainment, and features magazine section of The Daily Pennsylvanian. It prepares readers for the weekend with the latest music, film, theater and restaurant reviews, as well as captivating them with in-depth feature stories and humor.

PUBLICATIONS

34th Street Magazine

Throughout the year, The Daily Pennsylvanian publishes a variety of special issues that correspond to seasonal and Penn events. From an introductory new student edition to end-of-semester finals issues, from football and basketball season previews to guides to Philadelphia dining and off-campus living, these issues offer advertisers an opportunity to reach a receptive and targeted audience.

*Source: Tragon Company, 2006

The Summer Pennsylvanian There are nearly 10,000 students, administrators, faculty and staff who remain on Pennâ&#x20AC;&#x2122;s campus during the summer, working and/or participating in classes. The Summer Pennsylvanian, with a circulation of 5,000 copies distributed free at approximately 50 campus-area locations, helps them beat the Philadelphia heat. As the only weekly campus publication during the summer session, The Summer Pennsylvanian offers coverage of campus news and events, plus a weekly guide to Philadelphiaâ&#x20AC;&#x2122;s summer entertainment scene.

5


5 STEPS TO PLACING AN AD 1

SELECT A SIZE: Are you looking for a small ad at minimal cost, a full page ad for maximum impact, or something in between? See below and page 7 for ad size measurements and common sizes. DETERMINE YOUR RATE: Are you a local retail business? A Fortune 500 company? An organization at Penn? Based on your advertising plans, can you qualify for any discounts? Do you want color in your ad? See pages 8-9 for applicable rates.

2

3

CHOOSE A SCHEDULE: In which publication(s) will the ad run? Will the ad be an ongoing campaign or a one-time event? See the publishing schedule on the back cover to select your ad schedule. See pages 12-13 to make note of the ad deadline. Now determine your total ad cost: multiply ad size by rate by number of issues. If the cost doesn’t match your budget, adjust the ad size or frequency.

5

CREATE THE AD: Will you create the ad yourself and send it to us by e-mail, or send us your content for us to create the ad for you? See pages 12-13 for suitable file formats and delivery information.

ARRANGE PAYMENT: Do you have an established billing account with The Daily Pennsylvanian? Do you need to pre-pay for your ad? See page 14 for payment and billing information.

For placement information about other types of advertising — such as classifieds, pre-printed inserts, Internet and more — see additional information on pages 9-11.

ABOUT AD SIZES PAPER SIZES: The Daily Pennsylvanian prints its publications in two sizes. A full-size broadsheet newspaper is 12” wide by 22” tall with a maximum printed area per page of 10.875” wide by 21” tall. A tabloid pull-out is 11” wide by 12” tall with a maximum printed area per page of 9.046” wide by 10.5” tall. AD SIZES: Sizes are expressed as the number of columns wide by the number of inches tall (i.e. a “2 x 4” ad is 2 columns wide by 4 inches tall). Multiplying columns by inches gives the total number of column inches (i.e. 2 x 4 = 8 column inches). Multiplying column inches by the ad rate gives the cost of an ad. Any ad size can be created according to these rules: ■ Widths are in full columns (no fractions) 1” tall

1 column (1.729”) wide

Sample Column Inch

■ Heights are in half-inch increments (min. 1” tall) ■ Minimum size: 2 col. inches (1 col. x 2” or 2 col. x 1”) ■ Broadsheet ads taller than 18” will be charged and

run as a full 21” column. Tabloid ads taller than 8.5” will be charged and run as a full 10.5” column.

6

SIZES

4


AD SIZE INFORMATION Common Ad Sizes Quarter Page 3 col x 10.5”

Broadsheet Full Page 6 col x 21” Eighth Page 3 col x 5”

Quarter Page 3 col x 5”

Tabloid Full Page 5 col x 10.5”

Half Page 5 col x 5.5”

Although many ad sizes are available, here are some of the most common sizes:

Broadsheet Full Page ............................................................................ 6 col. x 21” Two-Thirds Page (Vertical) .............................................. 4 col. x 21” Two-Thirds Page (Horizontal) ........................................ 6 col. x 14” Half Page (Vertical) .......................................................... 4 col. x 16” Half Page (Horizontal) .................................................. 6 col. x 10.5” Third Page ...................................................................... 4 col. x 10.5” Quarter Page (Vertical) ................................................ 3 col. x 10.5” Quarter Page (Horizontal) ................................................ 4 col. x 8” Eighth Page (Vertical) ........................................................ 2 col. x 8” Eighth Page (Horizontal) .................................................. 3 col. x 5” Sixteenth Page .................................................................... 2 col. x 4”

SIZES

Half Page 6 col x 10.5”

The Daily Pennsylvanian and The Summer Pennsylvanian are broadsheet newspapers. 34th Street Magazine is a tabloid section. Special issues vary; see page 13 for the format of each issue.

Tabloid Full Page ........................................................................ 5 col. x 10.5” Half Page (Vertical) .......................................................... 3 col. x 8.5” Half Page (Horizontal) .................................................... 5 col. x 5.5” Quarter Page (Vertical) .................................................. 2 col. x 6.5” Quarter Page (Horizontal) ................................................ 3 col. x 5” Eighth Page ...................................................................... 2 col. x 3.5”

Column Sizes DISPLAY ADS

CLASSIFIED DISPLAY ADS

For all advertising except classifieds, broadsheet pages are 6 columns wide. (Tabloid pages are 5 columns wide.) Each column is 1.729 inches (10p4) wide. There is a .10 inch (7 point) gutter (space) between columns.

Pages are 8 columns wide. Each column is 1.272 inches (7p8) wide. There is a .10 inch (7 point) gutter (space) between columns.

Columns Inches Picas 1 .................... 1.729 .................... 10p4 2 .................... 3.558 .................... 21p4 3 .................... 5.388 .................... 32p4 4 .................... 7.217 .................... 43p4 5 .................... 9.046 .................... 54p3 6 .................. 10.875 .................... 65p3

Columns Inches Picas 1 .................... 1.272 .................... 7p80 2 .................... 2.644 .................. 15p10 3 .................... 4.016 .................. 24p10 4 .................... 5.388 .................. 32p40 5 .................... 6.760 .................. 40p70 6 .................... 8.132 .................. 48p10 7 .................... 9.504 .................. 57p00 8 .................. 10.876 .................. 65p30

“I advertise with The Daily Pennsylvanian to reach out to the future leaders of America who are my direct customers. These advertisements also remind the students that we are here for them during graduations, family visits, or just to celebrate a special occasion.” — Jason Bacci, Ruth’s Chris Steak House

7


AD RATES Local

University

Available to all local (Philadelphia area) advertisers other than University of Pennsylvania departments or groups. These net rates are noncommissionable to advertising agencies.

Available to University of Pennsylvania departments, clubs, organizations and individuals. These net rates are non-commissionable to advertising agencies.

OPEN RATE ................................ $11.90

OPEN RATE ................................ $10.80

per column inch

per column inch

MULTI-DAY DISCOUNT .............. $10.70 per column inch (for ads running 2 or more days during the 2008-09 school year, 8â&#x20AC;? minimum)

University Contracts Inches

Local Contracts Inches Over 12 Months

Rate

Over 12 Months

Rate Per Column Inch

Volume Contracts These local, university, and national discounted rates are given in exchange for an advance commitment to a minimum number of inches to be used within a 12-month period. See page 15 for terms and conditions.

400 ............................................ $10.00 500 .............................................. $9.80 750 .............................................. $9.60 1,000 ............................................ $9.30 1,500 ............................................ $9.10 2,000 ............................................ $8.90 3,000 ............................................ $8.70

National Available to all national (non-local) advertisers and their agencies. These net rates are noncommissionable to advertising agencies.

OPEN RATE ................................ $14.50 per column inch

National Contracts Inches

Rate

Over 12 Months

Per Column Inch

250 ............................................ $13.80 500 ............................................ $13.10

Color is a cost-effective way to increase the impact of a newspaper ad. Full color ads beat black-and-white ads for in-depth readership by

8

â&#x20AC;&#x201D; Source: Newspaper Association of America, 1999

62%

RATES

200 ............................................ $10.20 300 ............................................ $10.00 400 .............................................. $9.80 500 .............................................. $9.60 600 .............................................. $9.50 700 .............................................. $9.40 800 .............................................. $9.30 1,000 .......................................... $9.10 1,500 .......................................... $8.90 2,000 .......................................... $8.70 3,000 .......................................... $8.50

Per Column Inch


Color SINGLE COLOR ........................ $120.00 FULL COLOR OR MULTIPLE COLORS .................. $160.00

Classified Line Unlike Display ads, Classified Line ads are un-bordered, text-only ads priced by word count rather than size. All Classified Line ads also appear on Dailypennsylvanian.com at no additional cost.

Regular deadlines apply for all color advertising. Press configuration may occasionally limit the location of color ads in an issue.

Number

Volume contract customers will be credited with 10 contract inches used for every color ad which runs during the contract period.

1-5 days ........................................ 40¢ 6-10 days ...................................... 35¢ 11+ days ........................................ 30¢

Of Days Ad Runs

Rate Per Word Per Day

Optional Extras

Guaranteed Position

Rate

Jumbo Headline ........................ $1.50

per line per day

Bold Text ........................................ 50¢ GUARANTEED POSITION .............. 10%

Guaranteed position only applies to specific pages or sections, not to the position of the ad on a page.

Student Specials

Rate

Sublet Ads ................................ $10.00

5 days/20 words (50¢ per additional word)

Sales/Services/Other ................ FREE

Alternatively, advertisers may request ad position, without a fee, but also without a guarantee of placement.

5 days/20 words Ads by University of Pennsylvania students for personal use only (no groups, clubs, or businesses).

Position guarantees are sold on a first-come, first-served basis, based on availability. Not all position requests are possible due to layout and press configurations.

POLICIES: 10-word minimum. Tearsheets or proofs are not supplied. Classified ad rates are non-commissionable net rates.

Classified Display Classified Display ads are Display (boxed) ads which run in the classified section. They are sold by the column inch, but columns in the Classified section are approximately one-third narrower than regular Display ads (see column sizes, page 7).

RATES

of ad space cost ($40 minimum charge)

per word per day (max. $4.00 per day)

Advertisers without an established credit account are required to pay in advance for all advertising. No refunds will be made for any cancelled Classified Line ads.

CLASSIFICATIONS: Adoption, Adult Entertainment, Business Opportunities, For Rent, For Sale, Instruction, Health & Fitness, Help Wanted, Lost & Found, Miscellaneous, Personals, Real Estate, Roommates, Services, Sublet, Tickets, Travel, Typing, Wanted

There is no difference in price per column inch — the Local, University, and National display ad rates listed on page 8 apply to Classified Display ads.

9


OTHER ADVERTISING Pre-Printed Inserts Pre-printed inserts are flyers, magazines, etc. that are inserted into the folded newspaper after it has been printed. Inserts must be placed in the entire press run (12,000 copies).

Pages In Insert

Cost

The Summer Pennsylvanian All rates for The Summer Pennsylvanian are lower than school-year rates, due to the smaller press run. All Summer Pennsylvanian advertising inches will be counted toward fulfillment of any Volume Contract.

Per Insert

1-15 .................... $780.00 ($65.00 per 1,000) 16-23 .................. $900.00 ($75.00 per 1,000) 24-31 .................. $972.00 ($81.00 per 1,000) 32+ .................. $1,044.00 ($87.00 per 1,000)

LOCAL OPEN RATE .......................... $8.70 per column inch

5 issue discount .......................... $8.30 10 issue discount ........................ $7.90 UNIVERSITY RATE .......................... $8.40 per column inch

FREQUENCY DISCOUNT: 6 or more inserts per school year (September 2008 - May 2009) deduct $6 per thousand ($72) from rate.

INSERT INFORMATION: Maximum finished size is 10.5” x 11.5”; minimum size is 6” x 8”; minimum thickness is .007” per page. Inserts must be shipped (on skids or in boxes) to The Daily Pennsylvanian’s printing plant. A sample copy must be sent to The Daily Pennsylvanian’s office for review. Deadline for delivery and sample copy is one week prior to publication.

Volume contract customers will be credited with 40 contract inches for every insert which runs during the contract period.

Crossword/Sudoku Both the daily New York Times Crossword Puzzle and the daily Sudoku puzzle may be sponsored with a 4 col. x 1.5” ad.

ONE TIME (SELECTED DAYS) .......... $75.00 per puzzle

15 TIMES (PER SEMESTER) ............ $60.00 per puzzle

10

per column inch

CLASSIFIED LINE RATE ...................... 35¢ per word per issue For Optional Extras, see page 9

Rackbox Posters 18” x 24” color glossy posters that are placed on newspaper distribution racks. Poster printing is included in the price. For larger quantities, contact our Advertising Office for discounted prices. Lead time: 3-4 weeks. Volume contract customers will be credited with 20 contract inches for every month that a poster is placed on each newspaper rackbox.

Month Cost 2 Boxes .................. $800.00 ($400 per box) 4 Boxes .............. $1,400.00 ($350 per box) Semester (4 Months) Cost 2 Boxes ............ $2,400.00 ($1,200 per box) 4 Boxes ............ $4,200.00 ($1,050 per box) Year (12 Months) Cost 2 Boxes ............ $5,600.00 ($2,800 per box) 4 Boxes ............ $9,800.00 ($2,450 per box)

MORE RATES

Contact the Advertising Office for scheduling and shipping instructions. Inserts are scheduled on a first-come basis.

NATIONAL RATE ............................ $10.30


INTERNET ADVERTISING Banner Ads

Headline Email Ads

Online banner ads link to your Web site’s address. Ads consist of stationary or animated graphics and/or limited text. Ads are automatically rotated among all pages on Dailypennsylvanian.com.

More than 3,000 readers subscribe to receive free daily headlines via email, with links to the top stories featured on Dailypennsylvanian.com. One banner ad per day is available to sponsor the Headline Email; the ad space is sold on a firstcome, first-served basis. Subscribers are more heavily weighted towards Penn parents and alumni. The Headline Email ad links to your Web site’s address.

AD SIZES: There are two ad sizes available in two different locations:

1

AD SIZES: The banner embedded in the daily FULL BANNER 468 x 60 pixels (about 6.5” x .8”) 2

emails is 468 pixels wide by 60 pixels tall.

WEEK (5 DAYS) .......................... $250.00 MONTH (20 DAYS) ...................... $900.00 BUNDLE DISCOUNT: Deduct 10% from the

MEDIUM RECTANGLE 300 x 250 pixels

cost of a Headline Email ad when purchased at the same time as any Banner ad.

(about 4.2” x 3.5”)

RATES: Ads are priced by page views — the number of times each ad is displayed online. Ads are sold in blocks of 10,000 page views (minimum 20,000). Ads may be scheduled to run over any time period.

Type

Rate

Of Banner Ad

Per 10,000 Page Views

Full Banner .................................. $90.00 Medium Rectangle ...................... $75.00

Text links are one-line ads (limit 5 words) with a hyperlink, appearing near the bottom of each page. Text Links improve your site’s Google™ and Yahoo™ rankings.

MORE RATES

Volume contract customers will be credited with 10 contract inches for every 10,000 page views which run on Dailypennsylvanian.com.

Text Links

MONTH ........................................ $150.00 6 MONTHS .................................... $750.00 12 MONTHS .............................. $1,200.00 VOLUME DISCOUNT: Deduct 10% for 2 or more Text Link ads ordered together.

VOLUME DISCOUNT: For every 50,000 page views purchased, 10,000 page views are added free.

READERSHIP: With over a half million page views per month, a schedule of 30,000 page views/month would be light exposure, 75,000 would be moderate exposure, and 100,000 would be heavy exposure. In addition to students and faculty, Penn parents and alumni account for more than half of the page views.

“We promote textbooks, Penn branded clothing, gift ideas and office supplies. We publicize our Guest Authors Series, special events and the Internet Café. The Daily Pennsylvanian reaches all our audiences, and provides different advertising options that fit each message.” — Lew Clapps, The Penn Bookstore

11


AD SUBMISSION GUIDELINES Advertising Deadlines

Placement & Delivery

Display Advertising

Ads submitted electronically are preferred. Ads may be e-mailed or supplied on USB Flash Drives, ZIP disks or CD-ROM. When using e-mail and submitting multiple files (such as fonts), it is advisable to compress all files into a single Zip or Stuffit file. Alternatively, The Daily Pennsylvanian can download an ad from your Web or FTP site.

It is not necessary to “reserve space” prior to submitting an ad; both the ad order and ad copy are due by deadline. Should ad copy not be received by deadline, the ad will be subject to cancellation from the edition. Advertising cancelled after deadline is subject to full charge. Advertisers requiring proofs, please add two (2) business days to the deadlines. Occasionally, ads can be accepted after deadline. If a late ad order is accepted, there will be a late charge of 10% of the ad’s space cost.

THE DAILY PENNSYLVANIAN .............. 3 p.m. Two business days in advance

34TH STREET MAGAZINE .................... 3 p.m. Thursdays, one week in advance

THE SUMMER PENNSYLVANIAN .......... 3 p.m. Tuesdays

SPECIAL ISSUES .................................... 3 p.m. Deadlines vary See Special Issues, page 13

Camera-ready ads are also welcome. All artwork and logos should be originals (no photocopies) on white paper. Photos for camera-ready ads should be screened at 85 lpi. The Daily Pennsylvanian can also create an ad for you. Basic typesetting is included in the cost of the ad. A large number of photographs or extensive typesetting is subject to additional production charges. There are several ways to place an ad:

■ IN PERSON: 4015 Walnut Street, 2nd floor Monday through Friday, 9 a.m. to 5 p.m.

■ BY PHONE: (215) 898-6581 Monday through Friday, 9 a.m. to 5 p.m. Note: Ads cannot be accepted solely over the phone. Written confirmation (via email or fax) of both your ad order and your credit card authorization are required.

Classified Advertising

■ BY FAX: (215) 898-2050

These deadlines apply only to Classified Line ads; Classified Display (boxed) ads follow the Display Advertising deadlines listed above.

■ BY MAIL:

Classified Line ads appear only in editions of The Daily Pennsylvanian, The Summer Pennsylvanian, and all broadsheet-size Special Issues listed on page 13 (except for the New Student Issue).

One business day in advance

THE SUMMER PENNSYLVANIAN .......... 3 p.m. Tuesdays

SPECIAL ISSUES .................................... noon One business day following Display Ad deadline See Special Issues, page 13

Advertising Office The Daily Pennsylvanian 4015 Walnut Street Philadelphia, PA 19104

■ BY E-MAIL: advertising@dailypennsylvanian.com Compose a text message which includes: a) your name, address, phone number; b) description of what you’re submitting; c) the size of the ad you want; and d) the date(s) you want the ad to run. Make your ad (including any fonts and graphics) a separate attachment to your message. See page 13 for information about acceptable delivery formats. Note: If your file is too large to send via e-mail, contact us for alternate delivery instructions via FTP.

Penn students average $464 per month in discretionary funds (beyond tuition, room and board) — far more than the average national college student. How much more do Penn students spend?

12

119%

SUBMISSION

THE DAILY PENNSYLVANIAN ................ noon

Instructions, text or rough layouts only; fax quality does not allow logos, photos, or layouts to be used.


Electronic Formats FORMATS AND SOFTWARE: The Daily Pennsylvanian uses Macintosh computers. Although we can read most Windows formats, if you have a choice in your software, there are fewer problems if you supply us with Mac files. PDF (Acrobat) files are preferred, since PDF format embeds all graphics and fonts into a single, complete file. We can also accept files from InDesign, QuarkXPress, Illustrator, Photoshop and Word, as well as files converted to TIFF or EPS format. We do not accept files in PowerPoint, Pagemaker, or CorelDraw formats. If you create content in these programs, you should convert your file to a PDF. Web file formats, such as GIF, JPEG and PNG will generally not reproduce well in print and should not be submitted.

Special Issues Welcome Back Issue .................... August 28 [Broadsheet] ..................................Deadline: August 21

Football Preview .................... September 19 [Tabloid pull-out] ..................Deadline: September 12

Family Weekend Issue .............. October 24 [Broadsheet] ................................Deadline: October 22

Homecoming Issue .................... October 31 [Broadsheet] ................................Deadline: October 29

Voter’s Guide ............................ November 3 [Tabloid pull-out] ......................Deadline: October 30

AD SIZES: Ads submitted electronically which are not built to the correct column widths will be re-sized.

Fall Dining Guide .................. November 12

RESOLUTION: Photos for ads submitted electronically should be scanned at 170 dpi or higher. Ads are output and printed at 100 lpi.

Basketball Preview .............. November 14

FONTS: If you submit a file in PDF format, you must

Final Exams Issue .................... December 9

make sure all fonts are embedded when the PDF file is created. If you submit a file in any other format, you must supply all fonts used in your ad. Only Macintosh fonts are acceptable; Windows fonts will not work. The Daily Pennsylvanian reserves the right to substitute similar fonts if a font is corrupted or not supplied.

COLOR: All color advertisements are printed using the four process CMYK colors. Please convert any color text or graphics from RGB to CMYK color.

[Tabloid pull-out] ....................Deadline: November 5

[Tabloid pull-out] .................. Deadline: November 5

[Broadsheet] ..............................Deadline: December 4

Housing Guide ............................ January 28 [Tabloid pull-out] ........................Deadline: January 21

Spring Dining Guide ................ February 18 [Tabloid pull-out]......................Deadline: February 11

Sublet Guide ...................................... April 1 [Broadsheet]....................................Deadline: March 27

34th Street Best of Penn ................ April 2 [Tabloid pull-out] ..........................Deadline: March 26

To place an online ad: submit artwork (GIF or JPEG format only; animation is acceptable, but no audio) either on disk or via e-mail (to advertising@dailypennsylvanian.com) — or provide an online address where the art is available. Also, provide the URL of the page you want linked to your ad.

SUBMISSION

Online Ads

Final Exams Issue .............................. May 4 [Broadsheet] ......................................Deadline: April 27

Graduation Issue .............................. May 15 [Broadsheet] ........................................Deadline: May 8

New Student Issue* .......................... June 6 [Broadsheet] ........................................Deadline: May 8 *Mailed in June to new students’ home addresses.

13


POLICIES & INFORMATION Ad Placement

Errors & Adjustments

Advertising may be placed at The Daily Pennsylvanian offices at 4015 Walnut Street, Philadelphia, PA 19104. Ads may be placed by mail by forwarding the ad and proper payment to this address. Advertising materials may be faxed to (215) 898-2050 (no logos or photos). Ad information or complete ads may be e-mailed to advertising@dailypennsylvanian.com.

The Daily Pennsylvanian will be responsible for errors in advertisements only in proportion to the bearing that the error has in relation to the entire ad, as determined by the Credit Manager of The Daily Pennsylvanian.

Ads will be accepted only during business hours, Monday through Friday from 9 a.m. to 5 p.m. No advertising materials will be returned unless accompanied by specific instructions. All advertising is subject to acceptance by The Daily Pennsylvanian, which reserves the right to reject any advertisement at its sole discretion at any time prior to publication. The Daily Pennsylvanian will not knowingly publish advertisements which unlawfully discriminate on the basis of race, color, age, sex, sexual orientation, religion, national origin, ancestry, or physical handicap. The Daily Pennsylvanian will make all reasonable effort to see that advertising is published as accepted, and that pre-printed inserts are distributed as ordered. However, The Daily Pennsylvanian will not be responsible for any consequential damages resulting from failure to do so. Advertisers and agencies forwarding insertion orders which contain incorrect rates or conditions are hereby advised that the advertising called for will be inserted and charged in accordance with the rates and regulations stated in this Rate Book and The Daily Pennsylvanian Basic Advertising Contract. The advertiser and/or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, and copyrights) of any advertisements placed in The Daily Pennsylvanian.

The Daily Pennsylvanian will not consider adjustment of payment for any advertisement involving typographical errors or erroneous insertion unless notice is given to the Credit Manager within ten (10) days of the first monthly statement. The Daily Pennsylvanian will not be liable for more than one incorrect insertion of any advertisement.

Credit & Billing All ads must be paid at the time of placement unless a credit account has been previously established and maintained in good standing. To apply for credit, a completed credit application must be submitted to, and approved by, the Credit Manager. The Daily Pennsylvanian reserves the right at any time to request payment in advance, or to cancel credit privileges at any time. Statements are mailed at the end of each month; invoices are not sent for individual ads. Terms: net 30 — that is, payment in full is due 30 days from the end-of-month statement date. Past due credit accounts are subject to a late payment charge of 1.25 percent per month, with a minimum of $1 per month. If payment is not made in accordance with The Daily Pennsylvanian’s credit terms, The Daily Pennsylvanian may refuse to insert any further advertising. Tearsheets are mailed — on request — on the day of publication only, and not with the monthly statements.

Page position of advertisements may be requested, or may be guaranteed at a premium charge. Advertising cancelled after the deadline for publication will be removed from the issue, but the advertiser remains liable for payment of the full cost of the ad.

POLICIES

14


Volume Contracts Volume Contract advertising agreements commit an advertiser to run a specified amount of advertising during a 12-month period in return for a lower advertising rate. Other advertising services, such as color and pre-printed inserts, also earn credits towards fulfilling a volume contract. Advertisers who do not fulfill their contract volume agree to pay, at termination, a one-time additional shortfall charge for all advertising placed under the contract. A volume contract advertiser may upgrade to a larger contract (more ad inches at a lower rate) at any time during the 12-month contract period. The new rate will be effective for all advertising run after the date of the upgrade, but is not retroactive to advertising previously run. The volume contract rates in this Rate Book are not guaranteed beyond July 2009. An Advertiser whose volume contract expires after July 2009 will pay the applicable published 2009-10 rate beginning in August 2009. Volume Contracts and contract upgrades must be approved by The Daily Pennsylvanian’s Advertising Manager or Business Manager before becoming effective. Additional details about Volume Contract shortfalls, contract upgrades, contract inches credited, rate adjustments, and credit suspensions are contained in The Daily Pennsylvanian Basic Advertising Contract.

Penn Calendar Student Move-in .................................... August 28 New Student Orientation.............. Aug. 28-Sept. 2 Labor Day .......................................... September 1 Fall Classes Begin.............................. September 3 Rosh Hashanah ................................ September 29 First Football Game ........................ September 20 vs. Villanova

Yom Kippur ............................................ October 8 Fall Break ........................................ October 11-14 Family Weekend.............................. October 24-26 Homecoming Day .............................. November 1 vs. Brown

Thanksgiving Break .................... November 27-30 Fall Classes End .................................. December 5 Final Exams ................................ December 10-17 Spring Classes Begin ............................ January 14 Martin Luther King, Jr. Day ................ January 19 Spring Break ...................................... March 7-15 Passover........................................................ April 8

General Policies

Easter.......................................................... April 12 Spring Fling .......................................... April 17-18

The Daily Pennsylvanian reserves the right to revise its advertising rates and/or any other conditions set forth in this Rate Book at any time with 30 days notice.

Penn Relays .......................................... April 23-25

All terms, conditions and rates contained in this Rate Book are incorporated by reference and made part of The Daily Pennsylvanian Basic Advertising Contract. A complete list of contract terms and conditions are listed on The Daily Pennsylvanian’s Insertion Order and Volume Contract agreements, which are available upon request.

Final Exams.............................................. May 4-12

Spring Classes End .................................... April 28 Alumni Day ................................................ May 16 Commencement .......................................... May 18 Summer Sessions Begin ............................ May 26 Summer Sessions End............................ August 14

POLICIES

The New Deck Tavern's clientele is made up largely of University of Pennsylvania students, faculty and staff. The Daily Pennsylvanian has enabled us to reach out to them through eye-catching ads. The Daily Pennsylvanian staff is creative and helpful in creating and placing ads that will entice the reader to visit the New Deck (and our newest pub Sláinte!)” — Kathleen Doyle, New Deck Tavern and Sláinte Pub

15


6 COLUMNS

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2008-2009 Publication Calendar THE DAILY PENNSYLVANIAN

SPECIAL ISSUE

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24 25 26 27 28 29

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29 30 31

26 27 28 29 30

31 26 27 28 29 30

JUNE 2009

MAY 2009 S

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AUG 66

The Daily Pennsylvanian 4015 Walnut Street Philadelphia, PA 19104-6198

Phone: (215) 898-6581 | Fax: (215) 898-2050 E-mail: advertising@dailypennsylvanian.com

CALENDAR

1 COLUMN

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FEBRUARY 2009

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23/ 30

2

THE SUMMER PENNSYLVANIAN

OCTOBER 2008

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NOVEMBER 2008

1

34TH STREET MAGAZINE

[SEE PAGE 13]


CLASSIFIED RATES & INFORMATION 15 Words: Each Additional Word:

$6.00 30¢

DISPLAY CLASSIFIED ADVERTISING

$7.25 per column inch

(15 words maximum in a 1x1 ad) CLASSIFIED ART Make your line classified stand out from the rest by adding one of our many different art tags. One can be added to your classified ad for an additional $2.00.

Deadlines for both line and display classified ads are Friday at 4 p.m. for Tuesday’s publication and Tuesday at 4 p.m. for Thursday’s publication.

CLASSIFIED ADS Advertisements can include a logo depending on size.

Ask your sales representative about classified art that will best suit your needs.

The Herald is not responsible for errors in classified advertisements after the first insertion.

SPECIAL SECTIONS The College Heights Herald Special Sections are a must see for students and faculty at Western Kentucky University. To reserve ad space in one of these special sections call (270) 745-6287. Deadlines for special sections are usually 1 week before publication.

View of the Hill Basketball Preview Homecoming Section

Spring Special Sections Valentine’s Day Special Commencement Special

Publication Date July 11 November 6 October 30

Publication Date February 12 May 7

Other Special Sections may be added to our publication calendar throughout the year.

81036 CHH AD RATES.indd 1

Summer July 11 View of the Hill Summer Mail - Home Publication

No refunds will be given for classified advertising canceled after the deadline.

For acceptance of mail-order advertising, a sample must accompany the insertion order.

First Spring Paper Valentine’s Day Special Spring Break No Paper (Spring Break) Commencement Special

January 27 February 12 March 9-13 March 17 May 7

Tearsheets will be provided by request only. Please request tearsheets when purchasing.

Advertisements placed in the “Help Wanted” or “For Rent” categories cannot discriminate.

COLLEGE HEIGHTS HERALD

Spring Semester

Classified ads will be accepted on a prepaid basis only, except for established clients.

The Herald does not print adoption, research/term paper for re-sale or mailing/stuffing circular advertisements.

TM

August 26 First Fall Paper September 2 No Paper (Labor Day) October 2 No Paper (Fall Break) November 4 No Paper (Election Day) November 6 Basketball Preview October 30 Homecoming Section November 26-30 Thanksgiving Holiday

CLASSIFIED DEADLINES

(A word is defined as that which begins and/or ends with a space. A number, telephone number and any abbreviation are each counted as one word.)

Fall Special Sections

Fall Semester

TM

2008 - 2009 PUBLICATION CALENDAR AUGUST 2008 S

M

T

W

T

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

SEPTEMBER 2008

F 1 8 15 22 29

S 2 9 16 23 30

S 2 9 16 28

M

T

W

T

F

2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

S 1 8 15 22 29

S 7 14 21 28

M 1 8 15 22 29

FEBRUARY 2009

W 3 10 17 24

T 4 11 18 25

F 5 12 19 26

S 6 13 20 27

S

M

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5 12 19 26

6 13 20 27

7 14 21 28

T 2 9 16 23 30

W 3 10 17 24 31

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1 8 15 22

2 9 16 23

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

S 1 8 15 22 29

M 2 9 16 23 30

SPECIAL SECTION DATES

T 3 10 17 24 31

W 4 11 18 25

T 5 12 19 26

W 1 8 15 22 29

T 2 9 16 23 30

F 3 10 17 24 31

S 4 11 18 25

ADAMS-WHITAKER STUDENT PUBLICATIONS CENTER THE NEW HOME OF THE

COLLEGE HEIGHTS HERALD

JANUARY 2009 S 6 13 20 27

S

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5 12 19 26

6 13 20 27

7 14 21 28

T 1 8 15 22 29

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S 3 10 17 24 31

APRIL MAY 2009

MARCH 2009

S

PUBLICATION DATES

T 2 9 16 23 30

DECEMBER 2008

NOVEMBER 2008 S

M 1 8 15 22 29

OCTOBER 2008

F 6 13 20 27

S 7 14 21 28

S

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T 2 9 16 23 30 7

F 3 10 17 24 1

May

LINE CLASSIFIED RATES

IMPORTANT DATES

S 4 11 18 25 2

2008 - 2009 Advertising Rates & Information

COLLEGE HEIGHTS HERALD 2008-2009

7/1/08 4:50:46 PM


Prepaid Rate:

$5.35

Billed Campus Rate:

$5.65

Billed Local Rate:

$5.90

National Rate:

$7.25

*One-time national advertisements must be prepaid

CONTACT INFORMATION 1906 College Heights Blvd. #11084 • WKU • Bowling Green, KY 42101

PHONE: (270) 745-2653 FAX: (270) 745-2697 E-MAIL: advertising@chherald.com WEB: www.wkuherald.com

Guthrie Bell Tower, Western Kentucky University

THE MARKET

Advertising Manager..................................(270) 745-6284 Advertising Sales Department..................(270) 745-6287 Advertising/Business Adviser Jo Ann Thompson........................(270) 745-6285 Office Manager/Bookkeeping Sherry West.................................(270) 745-2653

Revered as one of the best non-daily student newspapers in the country, the College Heights Herald is the main source of campus news for Western Kentucky University students, faculty, staff and alumni. The Herald offers saturated coverage of a highly affluent market that includes more than 19,000 students, 5,000 of whom live on campus, and about 2,000 full-time faculty and staff. Together the Western community plays a vital role in the economic impact on Bowling Green.

GENERAL RATE POLICIES

In a spring 2008 readership survey, 53.5% of all respondents said they read the Herald at least once a week, an additional 26% said they read the paper at least once a month.

• The Herald may make rate changes, provided you are given notice at least 30 days in advance. In such an event, you may cancel an agreement with no penalty if changes are unsatisfactory. • The Herald may offer promotions not listed in the rate card. • All rates are noncommissionable, net rates. • MasterCard and Visa are accepted. • Advertising statements and tearsheets are mailed at the first of each month. • Accounts not paid within 60 days will be submitted for collection. • Ads exceeding 18” in depth will be considered a full column and will be billed accordingly. • If you have a question or if there is a discrepancy with your statement at any time, please contact our bookkeeper at (270) 745-2653 as soon as possible.

AD PROOF SCHEDULE Advertisers requiring approval of an ad prior to publication will receive proofs Monday or Wednesday morning prior to publication the next day. All proofs must be returned to the Herald by noon. Changes may be made by phone, e-mail or fax. If the Herald does not receive changes by noon then we assume that all information in your ad is correct and meets your standards.

Readers look to the Herald for information about businesses in the community as well. In the same survey 72.8% of all respondents said they would be more likely to shop at a specific store if there was more information about their prices, selections and special sales in the Herald.

HERALD CREDIT

The Herald is pleased to offer you FREE creative and graphic design services by our creative staff; however, if you need photographs shot by Herald photographers there will be an additional fee of $20. National Representative: Campus Media/Alloy

VOLUME DISCOUNT CONTRACTS*

200 Inches: 500 Inches: 800 Inches: 1200 Inches: 1500 Inches:

$5.00 $4.75 $4. 45 $4.35 $4.25

Advertisers may request a specific location for their ad and the Herald will try to oblige, but the Herald is not bound by this request. No full pages ads will be accepted on pages 2 or 3. Please note that back page is not available in A section.

Page 2 or 3: Back Page:

5% 10%

COLOR RATES

• Accounts not paid within 60 days will be submitted for collection.

One Spot Color

Full Process Color

Adding color to your ad will draw more attention to your ad and bring more customers to your business.

One Spot Color + Black: Two Spot Colors + Black: Three Spot Colors + Black: Full Process Color:

$45 $90 $135 $165

The ONLY file types that we accept are: PDF, EPS, TIFF, JPEG, PSD, GIF and HTML. We do not accept any other file formats.

4 p.m. Friday 4 p.m. Tuesday

Please note that we cannot make any changes to a PDF.

POPULAR AD SIZES

Full Page Ad 6 Columns x 21” = 126 column inches

Contract advertisers who fail to fulfill contractual requirements will be billed for the unused inches guaranteed in the contract.

ONLINE ADVERTISING

Half Page Ads

Contracts are signed with the condition that the space contracted for is to be used by the advertiser signing the contract and exclusively for the business and cannot be sold, given or transferred in whole or part to any other firm, individual or corporation.

wkuherald.com is the College Heights Herald’s national award winning website. For advertising info call 745-6287.

1.75” 3.72” 5.67” 7.62” 9.57” 11.5”

1 Column 2 Columns 3 Columns 4 Columns 5 Columns 6 Columns

Upon signing a volume discount contract, the advertiser agrees to run the minimum column inches required by the contract. Inches are to be expended as the advertiser desires in the 52 issues that will be published during the 2008-2009 school year.

CDs need to be labeled with a list of files, your organization’s name, a contact person, run date and any special instructions.

6 Columns x 10.5” = 63 column inches 3 Columns x 21” = 63 column inches

HERALD POLICIES • The Herald reserves the right to refuse an advertisement it deems objectionable for any reason. • No paid advertisement is accompanied by news stories or free notices. • To promote alcohol awareness the Herald will not publish advertising that encourages irresponsible drinking and/or the illegal use of alcoholic beverages. (The Herald will not run “All-YouCan-Drink” ads).

Minimum Insert Amount: 5,000

Maximum Insert Amount: 10,000

2”

3 Columns x 10.5” = 31.5 column inches 6 Columns x 5.5” = 33 column inches

3”

2 COLUMNS

Eighth Page Ads 3 Columns x 5” = 15 column inches 5 Columns x 3” = 15 column inches

• It is the responsibility of the advertiser to notify the Herald of errors within 5 business days. - The Herald will be responsible for errors in first publication and by Herald created ads only. - Allowances will be made only for errors that materially affect the value of the advertisement. Non-compliance with this request leaves full responsibility with the advertiser. • All advertisements are accepted and published upon the representation that the agency or the advertiser is authorized to publish the entire contents and subject matter thereof. In consideration of the acceptance of such advertisements for publication, the agency or advertiser assumes liability for any claim based upon the contents or subject matter of such advertisements, including, without limitation, claims or suits for libel, violation of rights of privacy, plagiarism and copyright infringement.

The Herald advertising sales department must receive at least one complete copy of the insert for review of acceptability before shipment. The Herald is not responsible for loss or cost of returning inserts shipped prior to notice of acceptance.

1”

Quarter Page Ads

• If the Herald is instructed not to make any changes in an ad produced by the advertiser, the newspaper is not responsible for factual errors, quality of artwork or grammatical and/or typographical errors.

Maximum size is 12” x 10”; anything larger must be folded.

4”

5”

3 COLUMNS

6”

7”

4 COLUMNS

3 columns x 21”

6 columns x 10.5”

• All political, “closing” and “going out of business” advertising must be prepaid.

PREPRINT INSERTS

1 COLUMN 81036 CHH AD RATES.indd 2

MECHANICAL MEASUREMENTS

Only advertisers who have in the past paid their bills promptly and have met contractual commitments are eligible to sign a contract for the 2008-2009 school year.

Inserts must be scheduled two weeks in advance and delivered one week prior to insertion to the Herald office, 1906 College Heights Blvd. #11084 or the Glasgow Daily Times, 100 Commerce St., Glasgow, KY 42141. Black & White

DEADLINES

CONTRACT TERMS & CONDITIONS

Adobe Photoshop 5.0 or higher Adobe Acrobat 4.0 or higher

$35 per thousand (single sheet) $60 per thousand (multi-fold) $75 per thousand (20 pages or more)

• Credit may be extended by completing a credit application. Please allow 30 days for approval.

• Advertising statements and tearsheets are mailed at the first of each month.

Adobe Indesign 8.0 or higher Adobe Illustrator 8.0 or higher

PREMIUM PLACEMENT

• The Herald will extend credit to new accounts upon request under the following conditions: - The advertiser must have an established history of satisfactory credit purchases. - The advertiser must keep the account current with the Herald.

• Within 30 days, the business office will send the advertiser either an acceptance or rejection of the credit application. While the application is being processed, the advertiser will be required to pay in full prior to the insertion.

Tuesday Thursday

We accept ads on CD-ROM or via e-mail. Please include all art and fonts on CDs. We accept the following formats:

*All contracts start on the date signed and are good for that school year only. You will be billed at the end of the year for the inches you do not use.

• New advertising accounts will prepay until credit is established.

• The Herald will evaluate the application based upon credit sources listed by the advertiser.

PUBLICATION DAYS

ELECTRONIC AD SUBMISSIONS

ADVERTISING RATES

3 columns x 10.5” 6 columns x 5.5”

3 columns x 5” 5 columns x 3”

*Ask sales representatives for additional sizes. 8”

9”

5 COLUMNS

10”

11”

6 COLUMNS 7/1/08 4:51:03 PM


2009-3a-2  

2009 CNBAM Awards

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