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2006-2007 Advertising Rates & Policies


KENTUCKY KERNEL CELEBRATING 35 YEARS OF INDEPENDENCE

Announcement of the 2006 - 2007 Rate Card Here at the Kentucky Kernel, we value work ethics and honesty, which is the combined force behind our ability to be a successful daily paper. Because we are hard-working people with shining smiles and award-winning creative ideas, you can trust us to build an effective marketing campaign that’s right for you. Not only do we brush and floss every day, we come to work on time with the goal that we will get the job done. That is, after all, what is most important. Bottom line. Now that we’ve told you a little about ourselves, the rest of this paper will not only give you a heightened sense of self, it will also give you the following knowledge in these areas: • Mechanical Details • Demographics • Publication Calendar • Special Sections • Advertising Rates • How to Contact Us

ANDREA COATES, Student Design Manager and Graphic Designer JACOB KNIGHT, Student Ad Manager and Account Executive

We sincerely look forward to the relationship we will build with you this year. Enjoy, relax and have fun. Leave the rest to us.

Mechanical Details Broadsheet Layout

Ad Space Reservation Deadlines Day of Publication

SPACE Deadline - 3 pm

MATERIAL Deadline - 12 pm

Monday

Thursday

Friday

Tuesday

Friday

Monday

Wednesday

Monday

Tuesday

Thursday

Tuesday

Wednesday

Friday

Wednesday

Thursday

* Be aware of academic holidays. Our deadline schedule skips these days just as it does the weekends.

Rates

1c x 1”

1c x 4”

2c x 2” Sixteenth Page 2c x 4”

Quarter Page 3c x 10.5”

3c x 4”

The cost of your ad will be:

(Columns Wide x Inches Tall) x Rate = Price The following ad prices are based on the open rate of $11.67 per column inch. Frequency discounts are available.

Full Page 1/2 Page 1/4 Page 1/8 Page 1/16 Page

(6c (6c (3c (2c (2c

x x x x x

21.5”) 10.5”) 10.5”) 8”) 4”)

= = = = =

$1505.40 $735.21 $367.61 $186.72 $93.36

Remember:

Your Kernel Account Executive is available to help you figure out the best ad sizes, dates, and budget for your ad campaign. Just give us a call!

Half Page 6c x 10.5” The daily Kernel and all special sections are printed in broadsheet format measuring 6 columns wide and 21.5” tall.

859-257-2872

Column Widths

Electronic Files The Kentucky Kernel prints entirely from computer files straight to plate. To ensure quality reproduction of your ad please follow these guidelines:

Number of Columns

Broadsheet column width in inches

1

1.765”

2

3.71”

3

5.65”

4

7.6”

5

9.55”

• Ads should be produced at 150, or higher, dots per inch (dpi).

6

11.5”

• Email your electronic files to: adv@kykernel.com or kerneladvertising@mac.com

• Compatible formats for us are: PDF, TIFF, EPS and JPG. We also accept Quark and Photoshop files. Please include all images and fonts. • Color ads should be built in process CMYK mode. Other color modes will not reproduce. • Ads should have a line screen of 85 or higher. The Kernel is printed at 85 line screen.


Rate Card 2006 - 2007

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DEMOGRAPHICS

The Kentucky Kernel 859-257-2872 www.kykernel.com

Students Read the Kernel Every Day gender:

• 47% male • 53% female

age:

• 69.5% are 24 and under • 30.5% are 25 and older

mobility:

• 70% live off-campus • 81% have their own car

finances:

• 50% receive financial support from parents • 60% of students work • 74% have a credit card

92% readership

among UK students

advertising impact:

• 70% ignore or switch stations during radio commercial breaks • The Kernel reaches more students than the highest rated daypart in radio

And, Employees Do Too gender:

• 35% male • 65% female

age:

• 23% are 18-34 • 58% are 35-54 • 19% are 55+

family life:

• 67% have children • 83% live in a single family home

advertising impact:

89% readership

among UK faculty/staff

• 61% ignore or switch stations during radio commercial breaks

Source: UK’s Institutional Research and a Kernel readership survey

BRAVO: KERNEL AWARDS historical marker dedication

Presented to The Kernel by the graduating class of 2005 and the Student Development Council for excellence in Journalism

third place general excellence

Kentucky Press Association Annual Advertising Competition: 2005, 2004 & 2003 *First and Second place held by professional papers

first place: theme page

Kentucky Press Association Advertising Competition 2005- 2006

second place: theme page

College Newspaper Business & Advertising Managers Competition 2005- 2006

11 kentucky press association advertising excellence awards for 2005

The Kernel: Guaranteed Quality • The Kentucky Kernel is the only free daily newspaper on the University of Kentucky campus.

• The Kernel reaches over 34,000 readers every day . . . that’s over 34,000 consumers viewing your ad! • 17,000 Kentucky Kernels are available at over 100 drop points by 9 a.m. every day (Monday through Friday). 75% are on campus and 25% are off campus. • Straight-to-plate printing for the highest

quality available. • Low advertising rates and high response received.


Rate Card 2006 - 2007

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PUBLICATION CALENDAR

The Kentucky Kernel 859-257-2872 www.kykernel.com

All publishing dates are shown in white. Special publications are highlighted in black squares.

august S

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Special Publications fall Hot Spots Welcome Back Pigskin Preview Career Guide Greek Life Big Blue Madness Unwind Homecoming Preview Hoops Preview Holiday Shopping Guide Kernel Kickback

fall Spring Break Planner Welcome Back Valentine’s Day Issue Postseason Preview March Madness Editions College Living Guide Kernel Kickback

space reservation Aug. 16 Aug. 18 (Arts & Sports) Aug. 21 (News) Aug. 25 Sept. 11 Sept. 18 Oct. 6 Oct. 9 Oct. 23 Oct. 26 Nov. 13 Dec. 4

space reservation Dec. 4 Jan. 5 (Arts & Sports) Jan. 8 (News) Jan. 29 TBA TBA March 19 April 23

publishes Aug. 18 Aug. 23 Aug. 23 Sept. 1 Sept. 18 Sept. 25 Oct. 13 Oct. 16 Oct. 30 Nov. 2 Nov. 20 Dec. 11

publishes Jan. 5 Jan. 10 Jan. 10 Feb. 5 TBA TBA March 26 April 30

Call for more information on our orientation magazine, New Students, and our back-to-school magazine, Inside UK


Rate Card 2006 - 2007

Page 4

SPECIAL SECTIONS

coupon page:

Theme Pages

Offer a discount for UK Students, faculty and staff. Free Full Color. Space Reservation: Sept 27 Publishes: Sept 29

The Kentucky Kernel 859-257-2872 www.kykernel.com

go cats:

Crowd interactive issues that are held up by fans at the last three home basketball games. Free Cyan (blue). Publishes: TBA

spring fashion:

on the menu:

A special page dedicated to area restaurants and eateries. Free Full Color. Space Reservation: Nov 8 Publishes: Nov 10

Showcase new Spring Styles. Free Full Color. Space Reservation: April 11 Publishes: April 13

senior send-off:

superbowl preview: Help everyone get ready for the big game. Free Full Color.

Congratulate the grads with special discounts. Free Full Color.

Space Reservation: Jan 31 Publishes: Feb 2

Space Reservation: April 23 Publishes: April 25

best of uk winners:

sweetheart page: Help everyone get ready for Valentine’s Day. Free Red.

The winners of the annual Best of UK contest are announced on this page. Free Full Color.

Space Reservation: Feb 9 Publishes: Feb 14

Space Reservation: April 24 Publishes: April 26

Kernel Pop

The Score

Ah! Pop Culture: students love it. Students will read about it. Advertise every day on page 2 or every Thursday (for the bigger dose) on page 3 or 4 to get exposure from those craving to be in-the-know with today’s latest entertainment news.

And, of course, we didn’t forget our Wildcat sports fans. Every Friday, on page 3 and 4, advertise in The Score, the Kernel’s source for all UK sports and information. True Blue Fans will be reading this section!

every day:

Sponsorships available $10 per day, $30 per week, $100 per month

every friday:

every thursday:

• 6x3 full color banner ad $150 per day, $450 per month • 2x2 ads $25* • 2x4 ads $50* • all other sizes $6.25 per column inch*

• 6x3 full color banner ad $150 per day, $450 per month • 2x2 ads $25* • 2x4 ads $50* • all other sizes $6.25 per column inch* * With the purchase of any regular issue Kernel ad

* With the purchase of any regular issue Kernel ad

kykernel.com Demographics: top 25 papers: The Kernel online edition was one of the TOP 25 college newspapers by traffic in mid-August 2006*

registered users:

Over 22,000 users with over 400 new registrations every month

page views:

Nearly 450,000 views in a 5-month period with nearly 90,000 views per month

* Among College Publisher college papers. Statistics as of 08/15/2006.

The Kernel online edition is constantly evolving and improving. We would be happy to provide current statistics to help you get a better idea of just how many people are viewing your online ad each day.

call 859 - 257 - 2872 for more information


ADVERTISING RATES

Rate Card 2006 - 2007

Page 5

Display Advertising

open rates:

Open rate . . . . . . . . . . . . . . . . $11.67 Nonprofit rate . . . . . . . . . . . . . $10.10 National rate* . . . . . . . . . . . . . $9.80 University rate . . . . . . . . . . . . $9.24 Classified Display . . . . . . . . . $13.80

inches:

contract rates:

rate:

300 400 500 600

* Frequency discount and contract rates do not apply to the national rate.

inches:

$10.30 $10.20 $10.10 $10.00

700 800 900 1000

frequency discounts:

University.........................................

rate:

$9.90 $9.80 $9.70 $9.60

ads with color: Color is available any day of publication for any size at the following prices:

run same size ad four times during a two-week period:

Non-profit Rate................................

859-257-2872 www.kykernel.com

Frequency discounts are not available with contract rates and vice-versa. Contracts may be signed for a semester or school year.

All rates are per column inch and net. (Columns Wide x Inches Tall) x Rate = Price

Open Rate.......................................

The Kentucky Kernel

$10.20 per column inch $8.84 per column inch $8.08 per column inch

run same size ad six times during a four-week period: Open Rate.........................................

open rate Spot Color* . . . . . . . . . . . . . . . . . . . . . . . . . $75/color Full Color . . . . . . . . . . . . . . . . . . . . . . . . . . . $225

frequency rate Spot Color 2 Spot Colors Full Color

$9.74 per column inch $8.42 per column inch $7.70 per column inch

Non-profit Rate................................ University.........................................

Ads 16” or smaller

$25 $50 $75

Ads larger than 16”

$50 $100 $150

*Please note that some colors require a mix of two or more colors. All colors must be process colors in CMYK mode; no other color modes are accepted.

* Please note the color frequency rates that apply.

online advertising pricing: email edition banner:

box:

banner ads:

mini skyscraper:

button ads:

468 x 60 pixels (4.75 x 0.625 inches)

250 x 300 pixels (3 x 2.5 inches)

468 x 60 pixels (6.5 x 0.875 inches)

120 x 240 pixels (1.25 x 2.5 inches)

125 x 125 pixels (1.5 x 1.5 inches)

$100 per day $475 per week $1500 per month $5500 per semester

$110 per week $300 per month $775 per semester

$55 per week $145 per month $375 per semester

$65 per week $170 per month $440 per semester

$45 per week $120 per month $305 per semester

*An extra charge applies for the creation of animated ads. These are priced on an individual basis.

Inserts

Classifieds classified line rates: 1 day 3 days 5 days 10 days 15 days 20 days

1-15 words $6.25 $12.75 $18.75 $30.00 $41.25 $50.00

16-20 words $7.00 $15.00 $22.50 $37.50 $52.50 $65.00

pre-printed inserts: 21-25 words $7.75 $17.25 $26.25 $45.00 $63.75 $80.00

26-30 words $8.75 $19.50 $30.00 $52.50 $80.00 $95.00

Classified ad deadline is 2 p.m. the day before publication. Ads must be pre-paid, (Cash, Check, Visa, MasterCard and American Express accepted) unless credit has been established with the Kentucky Kernel. Classified line ads are also printed online at www.kykernel.com. Please call 859-257-2871 for more information.

classified display ads:

Your display ad can be placed under one of our various classified headings (For Rent, For Sale, Help Wanted, Travel, etc.). Ads measuring 1 column by 1 inch to 1 column by 5 inches will be accepted. Classified Display rate* . . . . . . . . . . $13.80 per column inch * Frequency discount and contract rates do not apply to the classified display rate.

Single Sheet . . . . . . . . . . . . . . . . . . . . . . $50.00/1,000 2 - 9 Pages . . . . . . . . . . . . . . . . . . . . . . . $55.00/1,000 10+ Pages . . . . . . . . . . . . . . . . . . . . . . . $65.00/1,000 Maximum insert size: . . . . . . . . . . . . . . 11.5 x 11.4 inches Minimum insert size: . . . . . . . . . . . . . . . 5.5 x 7 inches Minimum insert weight: . . . . . . . . . . . . 70 pound stock Minimum insert order: . . . . . . . . . . . . . 10,000 Maximum insert order: . . . . . . . . . . . . . 17,000 Pre-Printed Inserts Should be Shipped to: Lexington Herald-Leader “supplement to the Kentucky Kernel” 2375 Fortune Drive Lexington, KY 40509-4111 You must include your company’s name, quantity of inserts per box and the words “supplement to the Kentucky Kernel” on the outside of each box. Insert reservation: Receipt of Inserts:

Deadline: 10 business days prior to insertion 5 business days prior to insertion

The Kernel has the capability to print your inserts. Call 859-257-2872 to receive a price quote.


Rate Card 2006 - 2007

Page 6

GENERAL INFORMATION

The Kentucky Kernel 859-257-2872 www.kykernel.com

Here’s How to Contact Us The Grehan Building 026 Grehan Building University of Kentucky Lexington, KY 40506 If you’d like to talk over your marketing plan at our offices or maybe enjoy casual conversation over a cup of coffee, feel free to visit us in the basement of the Grehan Building Monday through Friday from 9 a.m. till 5 p.m. Or, you can give us a call or shoot us an email. We like it all.

display ad department:

business manager: Patsy Martin 859 - 257 - 7703 email: pnmart1@pop.uky.edu

859 - 257 - 2872 email: adv@kykernel.com or kerneladvertising@mac.com

classified ad department:

general manager:

859 - 257 - 2871 email: ky_kernel@hotmail.com

Chris Poore 859 - 257 - 1900 email: cpoore@kykernel.com

advertising creative services:

advertising adviser:

859 - 257 - 2872 email: acs@kykernel.com

Deanna Wilke 859 - 257 - 2872 email: advertising@kykernel.com

Policies • The Kentucky Kernel reserves the right to reject or alter advertising that it considers objectionable. No change in advertising copy will be made without prior approval of the client. Commercial advertisements that contain false or misleading statements will be rejected. • The Kentucky Kernel does not guarantee ad position; however, requests will be honored when possible. • Display advertising cancelled after deadlines will be billed at 100% of space cost. • The Kentucky Kernel does not grant refunds. Excess money will be credited to your account. • Make-goods or credit adjustments will be made for the portion of the ad error. The Kernel is not liable for slight changes or typographical errors that do not change the intent of the advertisement. The advertiser must notify the Kernel of significant errors. The limit of responsibility will be the total cost of the ad in which the error occurs. • The advertiser and/or advertising agency assume(s) liability for all content (including text and illustrations) of advertisements printed, and also assume(s) responsibility for any claims arising therefrom against the Kentucky Kernel. • Pre-payment is required unless credit is established with the Kentucky Kernel. Credit will be offered when deemed acceptable by the Kentucky Kernel. • 3 proofs will be provided for advertisements created by the Kentucky Kernel at no additional charge. Additional proofs will cost the advertiser $20 a piece. • Spec ads will be created at no cost to the advertiser upon ad placement. Spec ads that are not used will cost $20 a piece. • Trade outs will not be offered or accepted by the Kentucky Kernel.


THE DIAMONDBACK

August

PICAS

48 44 42

S M T – – – – – – – – – – – – –

36 34 30

S – – – – –

26 24 18 16

F – – – –

S – – – –

M 2 9 16 23 30

T 3 10 17 24 31

W 4 11 18 25

T 5 12 19 26

S – – – – –

November F 6 13 20 27

S M T W T F 1 – 4 5 6 7 8 – 11 12 – 14 – – – – – – – – – – – – –

S – – – –

F 2 9 16 23

S M T W 1 – 6 7 8 – 13 14 15 – 20 21 22 – 27 28 29

T 2 9 16 – 30

F 3 10 17 –

S – – – –

F – – – 26

S – – – –

F 2 9 16 – 30

S – – – – –

F 4 – – –

S – 12 – –

January S – – – – –

February S M T W T 1 – 5 6 7 8 – 12 13 14 15 – 19 20 21 22 – 26 27 28

S M T W T F 1 – – 5 6 7 8 – 11 12 13 14 15 – 18 19 20 21 22 – 25 26 27 28 29

S M – – – – – – – – 29

T – – – – 30

W – – – 24 31

T – – – 25

March S – – – –

S M T W T 1 – 5 6 7 8 – 12 13 14 15 – – – – – – 26 27 28 29

12

14

T – – – – 31

December

20

22

4 2 COL 3

April

2

4

6

8

10

2 1 COL 1

W – – – – 30

September

October

28

32

3 COL 5

6

38

40

7

2006-2007 Publication Schedule

46

INCHES

4 COL

8

THE DIAMONDBACK

S – – – – –

M 2 9 16 23 30

T 3 10 17 24

W 4 11 18 25

T 5 12 19 26

May F 6 13 20 27

S – – – –

S M T 1 – 7 8 – – – – – – – – –

W 2 9 – – –

T 3 10 – – –

301-314-8000

2006-2007 Advertising Prospectus & Publication Schedule Effective August 30, 2006 The University of Maryland market is 43,718 strong. Wouldn’t you like a market like that?


THE DIAMONDBACK

Here is what our advertisers are saying

3136 South Campus Dining Hall University of Maryland College Park, MD 20742

“I purchase advertising in various college publications in the DC area. Out of these 6 publications,The Diamondback offers the best customer service.

AN INDEPENDENT STUDENT NEWSPAPER

UNIVERSITY OF MARYLAND, COLLEGE PARK

A publication of Maryland Media, Inc.

2006-2007 Editor In Chief

Mariana Minaya

Business Manager

Maggie Levy

Advertising Manager Chelsea Sproull

-Teresa Baisi Synapse Communications

“As a result of advertising with The Diamondback, we have seen a tremendous increase in our college night ticket sales from the University of Maryland since last year. “ -Amy Flax Washington Sports & Entertainment

Subscriptions All must be prepaid: • $140 per semester (approximately 75 issues) • $210 for full year (approximately 150 issues) All subscriptions are mailed first-class daily.

Business Hours Mon-Fri 9:30 a.m.-4:30 p.m.

Phone

Fax

301-314-8000

301-314-8358

Other Maryland Student Newspapers

E-mail advertising@dbk.umd.edu

Online Edition www.diamondbackonline.com

THE DIAMONDBACK is represented nationally by: 360 YOUTH 26 Castilian Drive • Santa Barbara, CA 93117 805-968-8000

Y2M 100 City Hall Plaza, 2nd Level • Boston, MA 02108 617-399-8000

The Mitzpeh, the Jewish student newspaper, and Eclipse, the Black student newspaper, are The Diamondback’s sister publications at the University of Maryland. Eclipse and The Mitzpeh come out monthly. Each has a circulation of 4,000.

Campus Media Group Box 141019 • Minneapolis, MN 55414 651-641-0133

2

Cover photo courtesy of Willem Roosenburg

Call Chelsea Sproull at 301-314-8000 for more information. 15


Diamondback Online Diamondbackonline.com is an option to target the internet-savvy readers of The Diamondback as well as parents, prospective students, and the College Park Community. Diamondback online space is based on availability and is limited. Online Rates are as follows: Home Page Banner or Remainder of Site Banner 468x60 pixels $525/month Home Page Button-A or Remainder of Site Button-A 158X60 pixels $210/month

About the College Park Market • The University of Maryland, College Park has 13 colleges and schools. These individual colleges have a total of 111 undergraduate degree programs and 96 graduate programs. • UMD is ranked 18th by the U.S. News and World Report (2005). • Maryland is located 11 miles east of Washington, DC and 32 miles west of Baltimore, MD.

Home Page Button - B or Remainder of Site Button - B 158X60 pixels $210/month Home Page Button - C or Remainder of Site Button - C 158X60 pixels $210/month

*Other options available including a rotation schedule and text links. Please call Chelsea Sproull at 301-314-8000 for more information.

Statistical Summary Undergraduate students . . . . . . . . . . . . . . . . . . . . . . . . . . .25,442 Graduate students . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9,927 Faculty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3,674 Staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4,675 TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43,718 24.5% of students attending are Out-of-State. 65% of students commute to the University. 32% of students attending the University are minorities.

Additional Online Information All Diamondback Online banners and buttons should adhere to the following requirements: • Files should be built as either JPEGs or GIFs.

Did you know? These affluent student consumers have an enormous economic impact on the College Park community, spending more than $500 million every year! These consumers present a great marketing target. Let The Diamondback help you reach this market by allowing you to understand their wants and needs.

• They should be built in RGB at 72 dpi. • If banners/buttons are to be built by The Diamondback, an additional two business days is required for JPEGs and four business days for GIFs. • Banners/buttons running for a partial month will be prorated accordingly. • Banner and button copy can be changed bimonthly and links to customer’s URL are at no additional charge.

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Awards... The Princeton Review Student Access Guide to the Best Colleges states The Diamondback is the 7th most read college paper in the U.S.A. Also, The Diamondback is continually being recognized for editorial excellence, including being named the #1 paper in the country by the Society of Professional Journalists.* *The Diamondback has been named the top college newspaper in the country four times since 1975 by the Society of Professional Journalists (Sigma Delta Chi).

3


Display Advertising Rates

1 inch or 6 picas

1 column wide x 1 inch deep = 1 column inch Full page = 127.5 column inches 1 13 ⁄16 inches or 11 picas

Local rates: Up to 100" . . . . . . . . . . . . . . . . . . . . . . . . . . .$15.60 / column inch 101" to 300" . . . . . . . . . . . . . . . . . . . . . . . . . .$14.60 / column inch 301" to 600" . . . . . . . . . . . . . . . . . . . . . . . . . .$14.00 / column inch 601" to 900" . . . . . . . . . . . . . . . . . . . . . . . . . .$13.40 / column inch Over 900" . . . . . . . . . . . . . . . . . . . . . . . . . . . .$12.40 / column inch Commissionable ad agency rate: . . . . . . . . .$18.32 / column inch University rate: University departments, SGA groups, University clubs, fraternities and sororities. . . . . . . . . . . . . . . . . . . . . . . . .$12.40 / column inch

Additional Charges Color • Spot color is $120. • Full color is $480.

Full Color Blowout • Back page placement and Full Color for ONLY $180. Available on a first-come, first served basis on Tuesday, Wednesday and Thursday. Ads must not exceed 10.5” in height.

Placement • A 15% charge will be made for placement on or within a page, when space permits.

Size Requirements

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Women’s NCAA Championship

Advertising Policy • The Diamondback will not accept anonymous advertising. • The Diamondback reserves the right to reject copy and regulate the typographical tone of all ads. • The Diamondback assumes no financial responsibility for typographical errors in advertisements, but will reprint without charge that part of an ad which is incorrect if a proof has been made. Claims for allowance must be made within five days. Credit for any errors made only for first insertion.

Terms of Payment

• All ads 16 1⁄2 inches or deeper will be charged for the full column depth (21 1⁄4 inches). Minimum ad size is 2 column inches.

• Payment is due within 30 days of billing for display advertisers who have established credit with The Diamondback.

• Ads will be sold in 1⁄4 inch height increments only (1", 1 1⁄4", 1 1 ⁄2", 1 3⁄4", 2", etc.). Width is measured in columns.

• Prepayment is always required for all of the following: out-of-state advertisers, post office box numbers, political ads, concert promoters, energy marketing companies, home addresses, transients, termpaper ads, mail-order and online (.com) ads, fraternities, sororities and University clubs. 13

• First-time advertisers must prepay for advertising.


Turtle Bites This full color guide will feature menus from area restaurants. Over 96% of UMD students ate at a restaurant last week. Make sure the students are familiar with your location, selection and specials. Extra copies are available throughout the semester with advertisements to target students who missed the guide.

Turtle Bite Rates Purchase an advertisement in both issues and SAVE! Full Page (Fall or Spring) . . . . .$575 each Full Page Fall . . . . . . . . . . . . . . . . . . .$575

AND Full Page Spring . . . . . . . . . .$425 1/2 Page (Fall or Spring) . . . . .$425 each 1/2 Page Fall . . . . . . . . . . . . . . . . . . .$425

AND 1/2 Page Spring . . . . . . . . . .$325 All ads include FULL COLOR! Placement Charges: Back Page . . . . . . . . . . . . . . . . . . . . .$200 Page 2 or 3 . . . . . . . . . . . . . . . . . . . .$100

FALL ISSUE Tuesday, September 19, 2006 Deadline August 1, 2006

SPRING ISSUE Tuesday, February 20, 2007 Deadline January 5, 2007

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Mechanics • Columns are 11 picas (1 13⁄16 inches) wide, with 9 points (1⁄8 inch) between columns. (12 points = 1 pica) COLUMN 1 2 3 4 5 6

INCHES 1 13⁄16 3 13⁄16 5 3⁄4 7 11⁄16 9 11⁄16 11 5⁄8

PICAS/POINTS 11p 22p 9 34p 6 46p 3 58p 69p 9

• Pages are 11 5⁄8 inches wide. Page depth is 21 1⁄4 inches. There are 6 columns on a page. • The Diamondback is printed on 30 lb. newsprint by Goss offset press. • Reproducible art or photos necessary, using an 85 line screen. Art and photos are available by special arrangement.

Submitting Artwork To ensure that your ad runs correctly please review all the requirements listed below. Ads must be sent in the formats listed below and sent with enough time to be properly reviewed. Please make sure: • Your ad is complete and the proper size. In most cases ads sent electronically cannot be corrected or changed. Please expect your ad to appear exactly as you have sent it. • That you have sent your ad with enough time to be proofed and checked. To ensure your ad runs correctly please send it one week in advance of deadline. • All disks/files are Mac-formatted. We accept CD’s and DVD’s. • All photo/grayscale images are at least 200 dpi (dots per inch) at print size. • All line art/black and white images are at least 600 dpi (dots per inch) at print size. • That you do not include images taken from the web. Due to the low quality of these images they will look blurry or unclear! We accept the following file types: EPS, TIFF, JPEG, or PDF (fonts embedded) of the completed ad. We will also accept Quark and Photoshop files (all image files and fonts must be included). If you are sending your ad in color please ask your ad rep for more information on how to correctly send your ad. If you have further questions, please call us at 301-314-8000.

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Classified Advertising Rates

Classified, Horoscope, & SuDoKu Possibly the most visible place in The Diamondback for your advertising message, our features page provides advertisers with the opportunity to sponsor the crossword puzzle, the daily horoscope or the SuDoKu puzzle.

All classified advertising must be prepaid. Classifieds will be accepted under these headings: EMPLOYMENT, CHILD CARE, FOR SALE, FOR RENT, ROOMMATES, SERVICES, WANTED, MISCELLANEOUS, RIDES, ADOPTIONS, PERSONALS, TRAVEL.

Charge per insertion: 35 cents per word, $3.50 minimum ALL CAPITAL LETTERS . . .35 cents per word extra BOLD WORDS . . . . . . . . .70 cents per word extra

Classified Display Ads For more impact, display ads in our classified section may have bolder, larger type, a logo or small artwork (no reversals, please). Classified display ads, or CDs, are one column in width and are sold in one inch increments (1", 2", 3", etc.). Classified display ads are $31.00 per column inch. Ask your advertising representative for more information.

Classified Display & By-the-Word Online Bonus! Your ad will be run in our online edition at no additional charge for as long as your ad runs in our print edition. SPECIAL – Run an ad for 4 consecutive days, get the 5th day free. Cancellations: Cancellations for all ads must be given by 2 p.m., two (2) days prior to publication.

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These three features are reader favorites and translate into an extremely high recall rate for your ad. Your ad will be prominently placed in the appropriate sponsored spot with the words, "Today's crossword/horoscope/sudoku sponsored by:" above it. Ads can be reserved for complete weeks. The daily charge is $75. The approximate size of your ad is 2 columns x 2 inches. NOTE: This sponsorship ad is sold on a first-come, first-served basis. Call 301-314-8000 for more information.

Service Directory Over 78% of Diamondback readers expressed interest in reading more about available services in the area. From plumbers to painters, lawyers to learning centers, The Diamondback Service Directory is the best place to reach the students at the University of Maryland. Measurements of the Service Directory ads are 2 col. X 1�.

Service Directory Rates: 1 Semester (73 days) . . . . . . . . . . . . . . . . . . . .$11/day 20-49 Consecutive Days . . . . . . . . . . . . . . . . . .$15/day 1-19 Consecutive Days . . . . . . . . . . . . . . . .$31.20/day Rules: Copy changes permitted every 20 days. Your ad must run for 50+ days to earn the Semester rate. Cancellations will be charged according to the earned level.

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Deadlines The deadline for placing display and classified advertising is two (2) business days in advance, by 2 p.m. Monday, The Diamondback . . . . . . . . . . . . . . . .Thursday, 2 p.m. Tuesday, The Diamondback . . . . . . . . . . . . . . . . . . .Friday, 2 p.m. Wednesday, The Diamondback . . . . . . . . . . . . . . . . .Monday, 2 p.m.

Remnant Ad Program Diamondback Remnant Ads are an inexpensive and excellent way to get exposure in the University of Maryland market. As a general rule The Diamondback tries to make the ad stack "square off" each page. This leaves occasional gaps which must be filled. These holes can range from one column inch to sometimes as many as ten column inches. With the Remnant Ad Program we hope to eliminate this and at the same time offer our advertisers an opportunity to get a short message to our readership at a discount price. Here's how the program works: our regular open rate is $15.60 per column inch. With a Remnant Contract, remnant ads are only $9.40 per column inch. That's nearly a 40% savings! Obviously, we cannot guarantee when or how frequently your ad will run. It might run every day for a week and then not again for a week, depending on our space requirements. We can, however, limit the size of your ad, at your request. And we will not run more than one of your Remnant Ads on any given day, unless you request it. Additionally, we will count any advertising you place in this program toward your regular advertising column inch total, so you may qualify for a lower rate at an earlier time.

Thursday, The Diamondback . . . . . . . . . . . . . . . . .Tuesday, 2 p.m. Friday, The Diamondback . . . . . . . . . . . . . .Wednesday, 2 p.m. **Please allow two (2) additional business days for advertising that requires a proof.

Reach This Great Market! There is only one way to reach this great market – The Diamondback! College Park’s only daily paper and #1 source for news, sports and entertainment is distributed FREE at more than 60 points on campus and 12 locations off-campus. We reach more than 43,000 students, faculty and staff through 17,000 papers. More than 91% read The Diamondback at least once a week.

There is no better way to reach College Park!

Join the hundreds of satisfied customers who have taken advantage of this cost-effective and reliable program.

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Contact your Diamondback advertising representative today.

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Special Issues & Pages

Preprinted Inserts $46.00 per thousand, up to 16 pages. Contact your Diamondback Advertising Representative or Advertising Manager at 301-314-8000 regarding inserts over 16 pages. Minimum of 5,000 inserts. Single sheet inserts must be at least 70 pound stock to ensure proper insertion. No inserts on Thursdays. Dates for inserts must be reserved no later than one week in advance. Ship one week in advance of insertion to: Southern Maryland Newspapers Attn: Sarah Thomas/Diamondback Inserts 7 Industrial Park Circle Waldorf, MD 20602

Special Advertising Supplements All supplements will be in a tabloid newspaper format— 5 columns by 111⁄2 inches deep. All ads 10" or deeper will be charged for the full column depth of 111⁄2 inches. Due to the printing process used each ad will shrink in size by approximately 4%. The deadline for advertising in these supplements is five (5) working days prior to publication. Advertising rates are the same as the regular Diamondback. Ask your advertising representative for more information.

Date Aug. 30 Aug. 31 Sept. 1 Sept. 5 Sept. 7 Sept. 19 Sept. 27 Oct. 10 Oct. 13 Oct. 20 Nov. 7 Nov. 15 Nov. 16 Nov. 28 Dec. 8 Dec. 12 Dec. 14 Dec. 20 Date Jan. Jan. Jan. Feb. Feb. Feb. Feb. Mar. Mar. Mar. Apr. Apr. Apr. Apr. Apr. Apr. May May May May

FALL 2006 Feature Deadline* Welcome Back Issue Aug. 25 College Park Guide (tabloid) Aug. 24 Terrapin Football Preview (tabloid) Aug. 25 Restaurant & Bar Guide (tabloid) Aug. 29 Employment Pages Sept. 1 Turtle Bites (mini) Aug. 1 Career Guide (tabloid) Sept. 20 Coupon Saver Pages Oct. 5 Family Weekend Pages Oct. 10 Homecoming Football Preview (tabloid) Oct. 13 Terrapin Basketball Preview (tabloid) Oct. 31 Apartment Locators Pages Nov. 10 Employment Pages Nov. 13 Coupon Saver Pages Nov. 21 Holiday Shopping Guide (tabloid) Dec. 1 December Graduation Issue Dec. 8 Special Finals Week Edition

SPRING 2007 Feature Welcome Back Issue Readers’ Choice Awards (tabloid) Spring Break Pages Coupon Saver Pages Valentine's Day Gift Page Turtle Bites (mini) Employment Pages Career Guide (tabloid) ACC Basketball (tabloid) NCAA Basketball (tabloid) March Madness Pages Employment Pages Apartment Locators Pages Coupon Saver Pages Maryland Salary Guide (tabloid) Employment Pages Summer Directory Spring Graduation Issue

24 30 31 1 8 20 21 6 8 15 2 10 17 18 24 25 1 10 12 18 Special Finals Week Edition

Dec. 12

Deadline* Jan. 22 Jan. 23 Jan. 25 Jan. 29 Feb. 5 Jan. 5 Feb. 16 Feb. 26 Mar. 1 Mar. 8 Mar. 28 Apr. 5 Apr. 12 Apr. 13 Apr. 17 Apr. 20 Apr. 26 May 8 May 10

The Diamondback will publish weekly during the Summer Sessions beginning Thursday, June 7. All tabloids will be 5 columns by 11 1⁄2 inches deep. All ads 10” or deeper will be charged for the full column depth of 11 1⁄2 inches. Due to the printing process used each ad will shrink in size by approximately 4%.

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*All Special Issues & Pages Deadlines are 2:00 p.m.

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THE PITT NEWS 2006-2007 Publication & Rate Schedule

Personnel Business Manager Advertising Manager Ad Staff Manager Account Manager Advertising Adviser Office Manager

Jarod Taylor Nicole Seisek Anna Szczesniak Maria Osinski Laurie Holding* Marjorie Rhody* *Designates a professional staff member


POLICIES/CIRCULATION

MECHANICAL INFORMATION

RATES

LATE CHARGES

ROP RATES

CLASSIFIED LINE

ROP

Local Open Rate – $12.25 Minimum size – 3 column inches Column width – 1.79 inches Local Annual Contract Rate (based on total column inch commitment during 12-month period) See contract for additional information and restrictions. 150 column inches $11.60 (5% discount) 300 column inches $11.02 (10% discount) 450 column inches $10.40 (15% discount) Additional discount quotes available upon request.

Minimum charge – 3 lines per day (Prices quoted are cost per line.) 1 issue $1.00 per line 2-5 consecutive issues 90¢ per line 6-12 consecutive issues 80¢ per line 13 or more consecutive issues 70¢ per line Semester Contract 60¢ per line (minimum of 35 days) Boldface type, larger type, photos and special characters available. Classified word ads will appear on The Shorthorn web site at no additional charge.

Page size......................12.5 inches x 21 inches Image area...................6 columns x 21 inches Column depth............21 inches Column width............1.79 inches or 10p9 Double-truck..............26 3/4 inches wide Image area...................13 columns x 21 inches

Late advertisements will be accepted as time and space permits, under these terms: • For ads and/or copy accepted and produced after deadline, a fee of 25% of the ad cost may be added • Changes after deadline $15/hour ($15 minimum charge) •P  roofs will not be provided for ads accepted after deadline!

CLASSIFIED DISPLAY

CIRCULATION

CAMPUS RATES

Campus Rate – $10.00 For UTA departments and organizations only. See ROP for contract rates.

NATIONAL RATES

For businesses outside the Dallas/Fort Worth Metroplex Net Open Rate – $ 13.00 National Annual Contract Rate – (Based on total column inch commitment during 12month period.) 1,000 column inches $12.74 1,500 column inches $12.61 2,000 column inches $12.48 2,500 column inches $12.35 3,000 column inches $12.22 4,000 column inches $11.96 5,000 column inches $11.70 6,000 column inches $11.44

CLASSIFIED DISPLAY RATES Classified display rates are per column inch. Local Open Rate – $11.25 Minimum size – 2 column inches Column width – 1.36 inches (8p2) Local Annual Contract Rate (based on total column inch commitment during 12-month period) See contract for additional information and restrictions. 150 column inches $10.70 (5% discount) 300 column inches $10.10 (10% discount) 450 column inches $9.50 (15% discount) Additional discount quotes available upon request. After hours place your line ad at www.theshorthorn.com

ONLINE ADVERTISING Online advertising is available only as a supplement to advertising in the print version of The Shorthorn. Our website, www.theshorthorn.com, offers exclusive online content in addition to a recap of our printed newspaper. Please contact your advertising representative for more information on rates and submission requirements.

COLOR

(Color charges are non-discountable) Black and one color $100 Black and two colors $200 Full process color $250 (plus cost of separations and film) Color Share (house color, when available) $60 per color

For your added convenience, visit www.theshorthorn.com to place line ads after office hours.

Page size......................12.5 inches x 21 inches Image area...................8 columns x 21 inches Column depth............21 inches Column width............1.36 inches or 8p2 1 column width ads will run as in-columns

PREPRINTED INSERTS

TABLOID

Advertising Director must approve all inserts in advance. Insertion order and sample of insert must be received at least seven days prior to the requested insertion date. MINIMUM INSERTION ORDER 10,000 spring and fall semesters • 7,500 summer semester Rates quoted are for standard-sized inserts printed on paper that can be inserted mechanically. The advertiser agrees to pay, in addition to rates quoted below, all costs incurred due to special handling, return of any rejected or damaged inserts, etc. Folded inserts will be charged at the multiple page rate. RATES ARE NET, PER 1,000. Open 1-4 pages 6 or more pages Multi-advertisers

4-7x $70 $80 $90

$66 $76 $85

Inserts must be delivered to the printer at the following address three days prior to insertion date. Insert delivery receiving hours are 7:30 a.m.-3:30 p.m. (Please contact advertising manager if you cannot comply with above hours.) DFW SUBURBAN NEWSPAPERS 1000 Avenue H East Arlington, TX 76011 Metro 817.695.0500

SPECIAL SERVICES UTA Student Publications provides free design and production services for our advertising clients. Additional services are available at the following rates. Minimum charge for any service is one hour. • Production services (exceeding 5% of ad cost) $15/hr – Create photo at customer request – Change B&W ads to color – Cosmetic changes to ads after deadline – Substitute ads after deadline – Missing ad materials after deadline • Release of ad or its components for other uses – One-time use in other official UTA publications $25 – Unlimited release $250 • Courier service $25 • Custom services $15/hr

SOME SPECIAL SECTIONS AND SPECIAL ISSUES ARE PUBLISHED IN TABLOID FORMAT Page size may vary. Average page length is 13 inches Page size......................11.5 x 13 inches, Image area...................5 column x 11.5 inch Column depth............13 inch column depth Column width............1.94 inches or 11p7 Double-truck size.....23 inches x 13inches, Image area...................11 column x 11.5 inch

PRESS RUN 10,000 FALL/SPRING - 7,500 SUMMER • Each issue of The Shorthorn is distributed in racks at almost 70 locations on the University of Texas at Arlington campus and at 30 additional locations in Arlington. •T  he Shorthorn is published Tuesday through Friday during the spring and fall. semesters, Tuesday and Thursday during the summer semester. • The Shorthorn reaches campus racks around 7 a.m. Prior day’s papers are moved to the rack’s bottom shelf at some distribution points for an extra day of availability.This vastly increases each issue’s advertising reach. •T  he Shorthorn is also distributed at major Arlington events, including the Arlington Fourth of July Parade, job fairs, Arlington Chamber events, UTA sporting events, UTA graduation ceremonies and a special mailing to new students in the summer.

SIZE/DEPTH REQUIREMENTS

GENERAL RATE POLICY

• Rates and charges are listed at net amount due. •T  he Shorthorn reserves the right to offer special promotions in addition to those listed in this rate card. • Only one discount will be accepted per ad • Except for Classified Display, position may be requested but is neither sold nor guaranteed. Requested ad position will be granted when possible. • Rates are subject to revision with 30 days notice. • Remnant advertising space is published at the Advertising Manager’s discretion at a reduction of up to 50% off column inch rate. • All rates are per column inch unless stated otherwise. To calculate the size of an ad in “column inches,” multiply the width of the ad (in columns) times the height of the ad (in inches) Example: An ad 2 columns wide by 5 inches tall would total 10 column inches.

• Ad depth in inches will be rounded up to the nearest half-inch and charged accordingly • Broadsheet ad 17.5 inches or more in depth will be run at the full page depth (21 inches) and charged accordingly • Tabloid ad 10.5 inches or more in depth will be run at the full-page depth (13 inches) and charged accordingly

ELECTRONIC FILES

For camera-ready ads and artwork: The Shorthorn prefers camera-ready files be in Acrobat PDF format. All fonts must be embedded, including basic fonts. TIFF, JPEG or EPS files can be used. We also support files created in these software programs: Adobe InDesign CS2 or lower QuarkXPress 4.1 or lower Adobe Photoshop CS2 or lower Adobe Illustrator CS2 or lower Adobe Acrobat 7.0 or lower

• To ensure quality work, please include the original files, artwork and all fonts used. If artwork is created in Illustrator or Freehand, please convert all fonts to outlines. • For color files in Photoshop, save in CMYK mode at 200-300 dpi. Save black and white files in grayscale mode also at 200-300 dpi. • Files can be received on Zip 100 disks and CD/DVD. Mac or PC accepted • Line screen is 85 lpi • Files may be sent electronically to ads.shorthorn@uta.edu. Files created in Microsoft Word and PowerPoint are accepted but not Publisher. A PDF generated from these programs is preferred.

DEADLINES Deadlines are subject to change with 30 days notice. Early deadlines will be established for special sections, special issues and special advertising features. Those deadlines will be provided to advertisers with information about each promotion. Camera-ready artwork must be received 2 days prior to publication at 3 p.m.

PAYMENT/COMMISSION TERMS

Deadlines

CREDIT - All ads must be paid at the time of placement unless a credit account has been established and maintained in good standing. Advertiser must submit a completed credit application and be approved by UTA Student Publications. Allow 10 working days for processing. Visa, MasterCard, Discover and American Express are also accepted. See credit application for restrictions. AGENCY COMMISSIONS - For advertising agencies, local rates are net (non-commissionable). Advertising agencies representing accounts outside the Dallas/Fort Worth Metroplex will be charged national rates, which are gross (commissionable) rates. BILLING - Invoices are supplied at customer’s request at the time of ad placement. Statements are mailed monthly. Terms are net 30 days. A 1.5% per month service charge (18% annually) will be added to each account not paid within 30 days of the first billing date.Collection agency services are contracted for accounts 90 days past due; the advertiser will pay the agency’s fee. OTHER CHARGES - $30 charge will be made for each returned check.

ERRORS & ADJUSTMENTS UTA Student Publications will not consider adjustment of payment for any advertisement involving typographical errors or erroneous insertion unless notice is given to the Display Business Manager within thirty (30) days of receipt of the first monthly statement showing the charge in question.

CONTRACT REGULATIONS • To qualify for discounted contract rates, an advertiser must be signatory to the UTA Student Publications advertising contract and use the applicable minimum advertising space. • Advertiser will be charged for all contracted inches and package agreements. • Advertisers and Advertising Agencies forwarding insertion orders which contain incorrect rates or conditions are hereby advised that the advertising called for will be inserted and charged in accordance with the rates and terms of the contract in effect at the time of publication. Failure to make an order correspond in price or terms will be regarded as a clerical error and the advertising will be inserted without further notification. • Only one discount may be applied per insertion, including contracted rate. Contracted rates may not be discounted further. • Advertisers may combine total inches used in ROP, Classified Display, special sections and special editions toward annual contract requirements. • No refunds will be given. Credit will be given for use at a later date.

COPY REGULATIONS • All advertising is subject to acceptance by UTA Student Publications, which reserves the right to reject copy at its sole discretion at any time prior to publication. • Advertisers are responsible for the full cost of space reserved if an ad is canceled after deadline or has not been received by publication deadline. • Composition, artwork and photography produced by The Shorthorn and UTA Student Publications is the property of UTA Student Publications and may not be used or reproduced in any other publication or medium or in any other form without prior written consent of the Advertising Manager. • Advertisers will be provided (via fax) proofs of display ads submitted before deadline. Any corrections must be noted and returned to Student Publications prior to the stated deadline. Proofs will not be provided for ads accepted after deadline. • Make-good/adjustments will be considered only for errors that were solely the fault of UTA Student Publications and for which corrections were submitted before deadline. Adjustments will not exceed the cost of the advertisement. Advertisers accept all liability for loss, cost and expenses incurred as a result of publication of their ad in The Shorthorn or other publications produced by Student Publications.


The Shorthorn

The University of Texas at Arlington

MAILING ADDRESS Box 19038 Arlington, TX 76019

PUBLICATION SCHEDULE

STAFF STUDENT PUBLICATIONS DIRECTOR Lloyd Goodman – lloydg@uta.edu ADVERTISING MANAGER Janette Beal – jbeal@uta.edu DISPLAY BUSINESS COORDINATOR Kathy Reinisch – reinisch@uta.edu PRODUCTION MANAGER Adam Drew – adrew@uta.edu

AFFILIATIONS

DELIVERY ADDRESS UTA Student Publications University Center, Room B100 300 W. First Street Arlington, TX 76010

PHONE 817.272.3188

• Arlington Chamber of Commerce • Associated Collegiate Press • Associated Press • College Newspaper Business and Advertising Managers Association • Newspaper Association of America • Southwestern Journalism Congress • Texas Intercollegiate Press Association

NATIONAL REP FIRMS

FAX

• 360 Youth, 151 West 26th Street, NY, NY 10001, 212-244-4307 • Y2M, 617-399-8000 • Campus Media Group, 651-641-0133 • New Digital Group, 402-304-9406

817.272.5009

ONLINE www.theshorthorn.com

CURRENT AWARDS

E-MAIL advertising-mgr.shorthorn@uta.edu

AD SUBMISSION ads.shorthorn@uta.edu

Gold Crown, Columbia Scholastic Press Association Best Overall Newspaper, Texas Intercollegiate Press Association Best University Daily Newspaper,Texas Associated Press Managing Editors Mark of Excellence, Society of Professional Journalists (regional) Three alumni photographers awarded 2006 Pulitzer Prize Plus individual awards for design, reporting, photography and editorial

CONSUMER Q: Where do we live? A: Number of students living off campus - 23,000, 9,000 plan to move every year. Q: How often do we eat out? A: 120,000 times a week. Average spent each week is $990,000 13,860 pizza deliveries each week 5,670 Chinese food deliveries a week Q: What do we buy every month? A: Clothes - $1,604,000 Shoes - $978,000 Hair, nails, and tanning - $958,000 Pet care - $899,000 Electronics - $746,000 Automobile accessories - $625,000 Gifts - $479,000 $1,400,000 spent over the internet EACH MONTH Q: What are we planning to buy in the next 6 months? A: Travel, such as airline tickets - 17,420 purchases Computer equipment - 7,700 purchases New or used vehicle - 7,750 purchases Computer software - 7,400 purchases Cell phone / digital camera - 6,867 purchases Tires - 6,300 purchases

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Q: Where do we like to go for leisure activities? A: Dallas, Fort Worth, and Arlington were equally popular. Q: What day of the week do we most often go out? A: Thursday and Friday Q: How much do we spend on leisure activities? A: $1,346,000 a month Q: What banking needs do we have? A: Student loan - 7,550 student consumers Debit Card - 2,709 student consumers Credit Card - 1,400 student consumers Q: What are other outside interests of our students? A: 45% are into art and painting classes, dancing lessons, yoga, scuba diving, tennis, archery, weight training, bowling, cooking lessons, photography, and music lessons.

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REVIEW Q: What expenses do we have every month? A: Car maintenance/gas/cleaning - $3,607,000 Health insurance - $3,314,000 Auto insurance - $3,173,000 Renters insurance - $1,181,000 Laundry and dry cleaning - $418,000

september

REGULAR PUBLICATION DATES SPECIAL EDITION SPECIAL SECTION SPECIAL BANNER / PAGE

FALL 2006

RUN DATE

DUE DATE

STYLE

Back To School UTA Employer Showcase Spooktackular Taste of UTA Basketball Preview Gift Wrapped Fall Graduation

August 24 September 19 October 20 October 27 November 10 November 29 December 11

August 1 September 12 October 16 October 13 November 3 November 13 December 4

Broadsheet Edition Banner Banner Tabloid Insert Section B Tabloid Insert Tabloid

January 16 February 16 February 16 February 27 March 29/30 April 26 May 7

January 10 February 12 February 2 February 19 March 9 April 20 May 1

Broadsheet Edition Broadsheet Edition Tabloid Insert Tabloid Insert Tabloid Insert Broadsheet Banner Tabloid

May 29 June 1 July 3 August 2

May 22 May 18 June 25 July 27

Broadsheet Edition Tabloid Broadsheet Insert Tabloid

SPRING 2007

SUMMER 2007 Summer Back to School Survival Guide Parade Issue Summer Graduation

WE’RE JUST AROUND THE CORNER Tuesday. This page is designed to boost advertisers convenient to the UTA market. Color and design will get the market’s attention! Your ad will be featured every week throughout the semester in spot color. All advertisers will rotate into the center of the page where you will be featured in a special write-up. This is a semester package and pricing will vary as the semester progresses. It’s worth it to call and ask for more information!

METROPLEX POWERBUY Wednesday. Each week you can place your ad in up to 12 area college and university newspapers with just one contact and one payment! We’ll even give you a discount on top of that. Let our reps do the work for you. Why haven’t you called your rep yet?

LET’S GO OUT

Thursday. This banner is what advertisers have asked for - an entertainment guide concentrating on those UTA students that frequent great places after a long day of classes and weekend-fun seekers. (Surveys show that we seem to have a lot of those on campus!) 15” or larger ad gets free banner position, otherwise $1 per column inch extra. 6” minimum. Frequency discount - 25% for 6 consecutive weeks of signed insertion orders.

$MART $AVER

Special Issues

Spring Back To School Homecoming Taste of UTA Employer Showcase Best of UTA Finals Madness Spring Graduation

Special Days

Friday. UTA students spend lots of money on pets, furniture, clothes, cosmetics, health care and FOOD. Readership studies indicate the typical UTA student will read The Shorthorn three times more than major newspapers. So, be a smart business owner and take advantage of this special banner geared to catch the eye of the UTA market. 15” or larger ad gets free banner position, otherwise $1 per column inch extra. 6” minimum. Frequency discount - 25% for 6 consecutive weeks of signed insertion orders.


STUDENT LIFE

Green All Over Marketing & Readership Information


Read All Over 2006-2007 Advertising Rates & Information


CLASSIFIED RATES & INFORMATION

2006 - 2007

(A word is defined as that which begins and/or ends with a space. A number, telephone number and any abbreviation are each counted as one word.)

CLASSIFIED DEADLINES Deadlines for both line and display classified ads are Friday at 4 p.m. for Tuesday’s publication and Tuesday at 4 p.m. for Thursday’s publication.

$7.00 per column inch

Advertising Rates & Information

(15 words maximum in a 1x1 ad)

Celebrating

CLASSIFIED ADS Advertisements can include a logo depending on size.

SPECIAL DAYS

Classified ads will be accepted on a prepaid basis only, except for established clients.

Fall Semester July 14 August 29 September 5 October 5 October 17 October 26 November 2 November 22 - 25

Tearsheets will be provided by request only. The Herald is not responsible for errors in classified advertisements after the first insertion.

CLASSIFIED ART

No refunds will be given for classified advertising canceled after the deadline.

Make your line classified stand out from the rest by adding one of our many different art tags. One can be added to your classified ad for an additional $2.00.

The Herald does not print adoption, research/term paper for re-sale or mailing/stuffing circular advertisements.

For acceptance of mail-order advertising, a sample must accompany the insertion order.

Fall Special Sections

Publication Date

View of the Hill Fall Career Fair Homecoming Special Basketball Preview

July 14 October 17 October 26 November 2

Spring Special Sections

Publication Date

Valentine’s Day Special Spring Job Fair Commencement Special

February 13 March 1 May 3

Vi ew

of

the

S

M

6 13 20 27

7 14 21 28

Hill

January 23 February 13 March 19 - 23 March 27 March 1 May 3

First Spring Paper Valentine’s Day Special Spring Break No Paper (Spring Break) Spring Job Fair Commencement Special/ Last Paper

T 1 8 15 22 29

W 2 9 16 23 30

T 3 10 17 24 31

SEPTEMBER 2006 F 4 11 18 25

S 5 12 19 26

S

M

T

W

T

3 10 17 24

4 11 18 25

511 2 19 26

6 13 20 27

7 14 21 28

F 1 8 15 22 29

OCTOBER 2006 S 2 9 16 23 30

S 1 8 15 22 29

T 3 10 17 24 31

M 2 9 16 23 30

W 4 11 18 25

T 5 12 19 26

F 6 13 20 27

S 7 14 21 28

R O

NOVEMBER 2006

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A College Heights Herald Special Section • May 4, 2006

S

M

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5 12 19 26

6 13 20 27

7 14 21 28

YEARS OF TRADITION

Inside

Tipsonfinding inexpensivegift s Page 4B

rations by Nick Adams and Josh Armstrong/Herald

M

ornings can be difficult for Portland senior Joshua Bolton. His days end at 2 a.m. and begin at 6 a.m. Bolton is not only a Western student. He is also a construction worker, husfather. olton commutes home from school his work is far

T 2 9 16 23 30

F 3 10 17 24

S 4 11 18 25

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M

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3 10 17

4 11 18 25

5 12 19 26

6 13 20 27

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24/ 31

F 1 8 15 22 29

S 2 9 16 23 30

S 7 14 21 28

T 2 9 16 23 30

M 1 8 15 22 29

W 3 10 17 24 31

T 4 11 18 25

F 5 12 19 26

S 6 13 20 27

FEBRUARY 2007 S

M

T

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4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

T 1 8 15 22

MARCH 2007

F 2 9 16 23

S 3 10 17 24

S

M

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W

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

T 1 8 15 22 29

APRIL / MAY 2007 F 2 9 16 23 30

S 3 10 17 24 31

S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24 1

W 4 11 18 25 2

T 5 12 19 26 3

F 6 13 20 27 4

S 7 14 21 28 5

Guthrie Bell Tower, WESTERN KENTUCKY UNIVERSITY

Photo illustrations by Nick Adams and Josh Armstro

Joshua and Amy Bolton

dent handles mily, school d romance

W 1 8 15 22 29

JANUARY 2007

DECEMBER 2006

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100

BY MEGAN VENZIN Herald reporter

Other Special Sections may be added to our publication calendar throughout the year.

View of the Hill First Fall Paper No Paper (Labor Day) No Paper (Fall Break) Fall Career Fair Homecoming Section Basketball Preview Thanksgiving Holiday

AUGUST 2006

SPECIAL SECTIONS The College Heights Herald Special Sections are a must see for students and faculty at Western Kentucky University. To reserve ad space in one of these special sections call (270) 745-6287. Deadlines for special sections are usually 1 week before publication.

Spring Semester

2006 - 2007 PUBLICATION CALENDAR

Advertisements placed in the “Help Wanted” or “For Rent” categories cannot discriminate. Ask your sales representative about classified art that will best suit your needs.

2006 - 2007 Advertising Rates & Information

100 years of Spirit

May

$6.25 25¢

15 Words: Each Additional Word:

COLLEGE HEIGHTS HERALD

DISPLAY CLASSIFIED ADVERTISING

LINE CLASSIFIED RATES

COLLEGE HEIGHTS HERALD

Aubrey White and Dustin Carr

Couples comm to lifelong lov St rangeitems take on sentimentaltone Page 3B

BY JESSICA SMITH Herald reporter

H

is palms sweat like a leaky shower fauc heart raced a mile a minute. His mind w bled with thoughts of doubt and confus knew he was making the right decision The next question that Dustin Carr, 21, of White Tenn., would ask his girlfriend would change the re lives forever. “Are you nervous?” Carr asked his girlfriend Au a senior from Greenbrier, Tenn. “Should I be?” she asked getting into his white

1907

l

1940

2005

PUBLICATION DATES

SPECIAL SECTION DATES

COLLEGE HEIGHTS HERALD 2006-2007

Celebrating

100 years

of Spirit

2007-3a-3  

2007 CNBAM Awards

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