Execut i ve Summar y
River Valley Ride
Riveredge Nature Center’s annual River Valley Ride is currently seeking to increase its number of riders and revamp its communication and promotion process. Kennedy Communications’ objective is to increase the number of riders by 7% or roughly 84 riders by June 22nd, 2008, the date of next year’s ride. We plan to achieve our objective by increasing emphasis on targeting families through schools and churches. This will be done through increased communication with current elementary schools that attend Riveredge’s field trip programs as well as contacting churches in Ozaukee County. Using these contacts and updated public relations and communication efforts, we hope to make the registration process for the ride more streamlined so as to increase riders for 2008. Kennedy Communications plans to do so within the parameters of a $3,000 budget. The effectiveness of this plan will be evaluated by the total number of riders attending the 2008 ride, specifically from cities in Ozaukee County.
ADPR 140: Kennedy Communications
We look for w ar d to pr esenting our plan to you so you can see the w onder ful ideas w e have in stor e for next year ’s r ide. T hank you...