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Kid Cudi: This is my dream and I’m living it

Flavour hooks up with hot young Clevelandborn rapper Kid Cudi to talk Jay-Z, why honesty is the best policy, and having longevity in a fickle music industry. How did you get the name Kid Cudi? My last name is Mescudi and I just chopped it in half and put the kid in front of it because I started off rapping young. I also thought it was a timeless name even though I’m 25. ‘Kid’ sounds like a really fresh thing that explains my personality. W ould you say you’re like a kid at heart then? Yeah, definitely. W hat’s the most childish thing you’ve done? I’m always silly. I’m really like a goof troop. Every day I do something childish. How do you define what you do? Are you a rapper, musician or an artist? I’m this guy who moves off of straight honesty and creativity. I just let the music tell me what to do. You m entioned in a previous interview that you want to be around for decades. How do you think you’ll achieve this? I look at it as quality over quantity that’s how I’m going to achieve it. Not making 20 albums but by making a solid three or four that will last a lifetime. W hat in your opinion is a successful artist? Someone who is very true to themselves and is very prolific with creating and putting out music. Are there any artists in m ind that do that f or you? Snoop Dogg is one of my favourite artists. He’s one of the most creative artists to date. Is there anyone you look up to in the industry? I look up to everybody who came before me and paved the way whether it be Jay-Z or Noreaga. I just really respect all those who came before me because those are the guys I came up listening to.


W hy should people listen to your music? With my music, I feel like it’s defined by “being true to yourself”. Definitely the things that I touch on people can relate to. It has something for everyone. W hen you’re grey and old, what would you like to be remembered f or? My honesty, my positive spirit in the face of turmoil. I want people to realise I was as human as possible. Is honesty a big thing for you? Yeah man, because there’s not enough of it. Sometimes, the music industry is such an illusion. People forget that there are some artists that spit true to life. W hy do you think f irst impressions are so important f or an artist? It’s just that first impressions are important to life in general. You get that one shot to give off a great first impression and it could make or break you. W hy do think hip hop is so judgmental? That’s because for decades hip hop was based on ignorance. It’s fizzling out but it hasn’t phased out completely, there are still remnants of it. But if my album is successful it will help destroy all the ignorance. That’s because I’m not your typical hip hop artist. W hat is your dream ? This! This is my dream and I’m living it. W hat is the best advice that you’ve been given by som eone else? My dad told me to keep my head up. When I was younger I used to walk around with my head down a lot. But ever since he told me to do that I’ve been doing it ever since. W hat has m ade you who you are today? Everything before this day, my life up until this point. I’m a kid who’s lived off and grown off experiences. I learn from my mistakes. Kid Cudi’s debut album Man on the Moon: The End of Day is out now

Words by Denise Kodia

Online 7th October 2009

www.flavourmag.co.uk


Denise Kodia interviews Kid Cudi