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GRAPHICS STANDARD GUIDE


LETTER FROM THE DESIGNER The International Museum of Flight is a place where history and ideas collide. The logo of the museum represents a paper plane as it takes flight. It is a comparison between blue prints and pencil drafts or sketches of ideas. The museum is a place for innovation and creativity. The paper airplane displays a simple matter of playfulness and uniqueness. Futhermore, the brand of International Museum of Flight may be use to promote events and exhibitions within the installations of the museum.

Pauline Mateos Designer and Curator


TS N E NT

CO F EO L B TA &3 4 2 o / sion / g o L er 5 V / o g e /6 id Lo a u e G r Ar o r l a o e C 9 Cl 7 & & / 8 Size graphy mats / r o Typ rect Fo r Inco


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T

GO O L HE

m of useu M l a by tion fo r m erna d t n n sents I a repre ce p t f the t n o a o o h c t og in delta que The l anic s uni i . g t r t h o h e flig an Flig shap king cing a u t d e o rlike i r n a a l t int s p a nd er air s e t i n h e i co n a off. a pap t hy i s king s p a d a t r r a g e n o w a o p t y pl The t e the eye f the on on o i id t u versi o g ss to ntal he m o t usine z i e b r t o a d r h t n s a a illu f the ad has ed o erhe t also e t n e o l y g o er he e The l he ev rm of th d in t o s u s e m o d a te t i f t e a th th co t u a te h t . to a c cce n ig a card fl d n an aking desig irplane t ra pape


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LOGO VERSIONS Horizontal version

Vertical version

The logo of the International Museum of Flight is has a stacked (vertical) and a horizontal version. This is due to accomodate the design to different layouts and make them more flexible. The logo can also be used in Black & White and reversed version without being unreadable.


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COLOR GUIDE The colors for the logo are the ones shown below. The preferred method of printing this colors is using the Pantone Matching System which is a widely used color system. This is used to preserve the same colors for a variety of printed materials.

PMS 298 C

Below is also a graph used to match the PMS color for other formats such as in the use of screens like televisions or computer monitors.

PMS Neutral Black U

Official Logo Colors

HTML RGB

R COLO SPOT BLUE

NE # PANTO

CK L BLA

/ 69 / 7

298 C l Black

A NEUTR

CMYK

Neutra

U

0 52 / 18

0/0 2

/4 0 /58

65 / 6

4E4

/ 228

/ 69 77 / 72

# 34B

845

# 4D4


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SIZES & CLEAR AREA The clear area of the logo can be accurately demonstrated and implemented with the help of the image on the right. By using the “X� as a basic measuring unit and applying basic math to that unit, like multiplication, the clear space should remain consistent and the logo should remain away from other elements on the page. Below are the sizes that the logo should be used while still being clear. The size is based on the width of the logo from the tip of the airplane to the left of the typography.

x

{ x(1/3) x(1/3)

1.3"

2.3"

1"

2"

0.7"

1.5"


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TYPOGRAPHY The logo consists not only of the mark but is also accompanied with a font used for the title. The font used complements the roundness of the mark.

Gotham Rounded Book

The font used, however, is not free and should be purchased through a vendor for the use in materials such as folders, letterhead and stationery.

Gotham Rounded Static


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RR O C N I

E

TS A M OR CT F

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FIG. 1

FIG. 2

FIG. 3

FIG. 5

FIG. 4

FIG. 6


Graphic Designer / Pauline Mateos Art Director / Clive Cochran

IMoF Standards Guide