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FINDING MY INSPIRATION I have always set high expectations for myself which is simultaneously wonderful and awful. I have become incredibly self-motivated and determined; going the extra mile to ensure I reach my goal by pushing myself within an inch of my limits. While I generally reap the benefits of my labors, I can get burnt out faster and I disappoint myself more often which at times leaves me feeling overwhelmed and frustrated. These feelings were exceptionally difficult to deal with in my preteen years, and I often beat myself down until I eventually gave up. When I was 13, I discovered my first Studio Ghibli movie: Kiki’s Delivery Service. The story follows Kiki, a 13 year old witch who excitedly begins a year long journey away from home but after a series of disappointments begins to lose faith in herself. She has all but given up when she receives simple yet monumental words of advice: “When I was your age, I’d already decided to become an artist. I loved to paint so much. Then one day, I couldn’t paint anymore. I just felt like I’d lost my ability. You see, I hadn’t figured out what or why I wanted to paint. I had to discover my own style... but we each need to find our own inspiration, Kiki. Sometimes it’s not easy.” Her words struck a chord so deeply in my heart; It was exactly what I needed to hear and it changed not only the way I saw and treated myself but also how I responded to challenges I faced. To this day, I find myself re-watching the movie whenever I feel overwhelmed, frustrated, or just need an inspirational pick–me–up. Sometimes it’s not easy...but it is most certainly worthwhile.


Instructor Min Choi

Course

Logo & Packaging

Focus

Packaging

Typefaces

H.H. Samuel & Bariol

BOGUS BREWS San Diego, CA Craft Brewery Bogus Brews is a fun and quirky beer brand that embraces the ridiculousness of what and who San Diego is known for by accentuating the bogus nature of stereotypes. Bogus Brews caters to a younger crowd of drinkers, ages 21-35, who enjoy a good joke. To bring Bogus Brews to life, I illustrated a unique character that best represented each beer and placed each of them in an environment that is well-known in San Diego. The goal of this craft microbrewery is to entertain beer lovers with humorous illustrations based on classic San Diegans. The brand is lighthearted and outlandish. The color palette heavily consists of teals and tans, and was inspired by SoCal’s infamous clear skies and sun-soaked beaches. Each illustration has a unique, hand-drawn name and is complemented by H.H. Samuel, a bold, broad stroked sans serif that allows the hand-drawn names to take center stage.

Colleen Woolsey

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Instructor • Min Choi

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Bogus Brews

Course • Logo & Packaging

Focus • Packaging


Date • Spring 2016

Typefaces • H.H. Samuel & Bariol

01 02 03 04 05 06 07 08

design in mind

CREATIVE BRIEF What is the name of micro brewery? The name of the micro brewery is ‘Bogus Brews’. Bogus (bow-gus) is a slang word describing something outrageous or out of the ordinary.

Who is the target audience/demographic? Our target audience is a younger drinking crowd, between the ages of 21-35. Our demographic includes local San Diegans, transplants to San Diego, tourists, and young adults in Mexico (Ensenada). It’s all in good fun! Ridiculous, fun loving, light-hearted, silly drinkers are the appropriate audience for our brand. Those who don’t take themselves too seriously and can enjoy a joke, even at their own expense.

What are the unique factors of your brewery? The unique design factors of Bogus Brews is the modern, almost cartoonish, illustration style. While other breweries use illustrations, they tend to be more on the serious, semi-realistic side. Bogus Brews labels contain bright colors that individually represent each stereotype, with a unifying look and feel to each style of beer that lets consumers know the beers are a part of the same brand.

What is the desired response from the audience? The desired response from our audience is delight and amusement. We want our audience to laugh and enjoy the brand while possibly drawing parallels between either themselves or others.

What is the personality/voice of your brewery? Bogus Brews has a laid back personality that is authentic to San Diego culture. Our brand communicates with our audience through a casual, conversational tone with use of slang and sarcasm.

Colleen Woolsey

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Instructor • Min Choi

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Bogus Brews

Course • Logo & Packaging

Focus • Packaging


Date • Spring 2016

Typefaces • H.H. Samuel & Bariol

01 02 03 04 05 06 07 08

Hoppy Hipster T-Shirt | Snap Back Cap | Flip Flop Sandals

Colleen Woolsey

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Instructor • Min Choi

Course • Logo & Packaging

Taster Flight | Taster Flight Rating Card | Growler

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Bogus Brews

Focus • Packaging


Date • Spring 2016

Typefaces • H.H. Samuel & Bariol

01 02 03 04 05 06 07 08

Colleen Woolsey

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Instructor • Min Choi

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Bogus Brews

Course • Logo & Packaging

Focus • Packaging


Date • Spring 2016

Typefaces • H.H. Samuel & Bariol

01 02 03 04 05 06 07 08

Colleen Woolsey

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Instructor

Sean Bacon

Course

Portfolio Building

Focus

Typography

Typefaces

Elsie & Champignon

GLACÉ

French Bakeware & Utensils Glacé is a French inspired baking supplies and utensils company; a combination of sophisticated and modern, luxurious and playful. Their primary goal is to inspire and empower people of all ages and backgrounds to find joy in baking. Glacé offers products across a wide range of materials—including marble and stainless steel—that guarantee the right tool for the job at hand. When designing for Glacé, I created a decorative quatrefoil (resembling a flower or four-leaf clover) as the base shape of the logo and gave it a delicate inlining. To go with the logo, I created a custom typeface, Allumete Display, with similar features. Glacé also uses Elsie, a delicate script, mixed with Champignon, a semi-condensed transitional serif, giving the brand a premium feel. A lively palette of turquoise and peach helps differentiate Glacé from other brands.

Colleen Woolsey

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Instructor • Sean Bacon

Course • Portfolio Building

design in mind

DIFFERENTIATION Finding the right baking equipment, whether it’s pans, cookie sheets, or icing bags, seems to result in the same look, style, and feel. Lower end brands are full of generic or basic colors towards the cool end of the spectrum. While higher end brands are void of almost all color, or use light neutrals. When considering the color palette of Glacé, I looked first at the most common low end brands then compared them to the most common high end brands; from there, I began finding a middle ground.

Low End Brands

Price Point: $2.99-$49.99 Offers a wide variety of items, from piping bags to cake pans. Popular items within this brand are cake pans in pre-made shapes, such as lady bugs and hearts.

Price Point: $16.99-$59.99 This brand offers a wide variety of bakeware in a multitude of materials. This brand also offers flatware, dinnerware, and drinkware.

Price Point: $24.99-$149.99 This brand offers a wide variety of quality bakeware in a multitude of materials within an affordable price range for beginner to intermediate bakers.

Price Point: $8.99-$199.99 Offers a large variety of imported medium to high quality and specialty bakeware items for intermediate and expert bakers.

Price Point: $30.00-$249.99 Specialized in premium quality ceramic and cast iron bakeware and cookware for baking enthusiasts.

High End Brands

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Glacé

Focus • Typography


Date • Spring 2014

Typefaces • Elsie & Champignon

01 02 03 04 05 06 07 08

Colleen Woolsey

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Instructor • Sean Bacon

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Glacé

Course • Portfolio Building

Focus • Typography


Date • Spring 2014

Typefaces • Elsie & Champignon

01 02 03 04 05 06 07 08

Colleen Woolsey

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Instructor

Sean Bacon

Course

Page Layout

Focus

Branding

Typefaces

Gothic Cond. BT & Dense Slab

BLACK BEAR Summer Camp

Black Bear is a co-ed summer camp that offers a wide range of outdoor activities for kids ages 5–17. They offer varying lengths of camp experiences, ranging from day long activities to six week adventures. I wanted the design of Black Bear to be simple and bold. In order to illustrate a bear that is both prominent and strong without appearing scary for the youngest campers (and simultaneously not too childish for the older campers), I used a simplified illustration. Minimal features and rounded edges give the bear a friendlier appearance without being overly cute. The ‘Gothic’ typeface of ‘Black Bear’ features a similar thickness to the logo’s rustic, natural feel and is paired with a thinner, custom-made slab serif to offer a striking contrast.

Colleen Woolsey

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Instructor • Sean Bacon

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Black Bear

Course • Page Layout

Focus • Branding


Date • Spring 2014

Typefaces • Gothic Cond. BT & Dense Slab

01 02 03 04 05 06 07 08

Logo

Color Palette

Font Selection

Gothic 821 Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Notera ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Pattern

Design Elements

Colleen Woolsey

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Instructor • Sean Bacon

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Black Bear

Course • Page Layout

Focus • Branding


Date • Spring 2014

Typefaces • Gothic Cond. BT & Dense Slab

01 02 03 04 05 06 07 08

Colleen Woolsey

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Instructor • Sean Bacon

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Black Bear

Course • Page Layout

Focus • Branding


Date • Spring 2014

Typefaces • Gothic Cond. BT & Dense Slab

01 02 03 04 05 06 07 08

Colleen Woolsey

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Instructor

Sean Bacon

Course

Page Layout

Focus

Typography

Typefaces

Candida, Birch, & Various

LIVE THE MAGIC A Celebration of Harry Potter

Live The Magic is an event associated with Universal Studios’ Celebration of Harry Potter. The unforgettable event allows fans to immerse themselves into the magical world of Harry Potter. The celebration features panel discussions along with question & answer sessions where guests can see some of the series’ stars in person. Fans can learn wand combat skills and test their Harry Potter knowledge with a trivia challenge. Live The Magic was designed to embrace the ordinary and celebrate the extraordinary that lies within each of us. When considering the design of the mailer, I wanted to include elements that appeared in both the book series and the movies. The exterior features the ‘Howler’ Ron Weasley receives from his mother after stealing his father’s Ford Anglia. Once unfolded, the interior of the mailer includes all of the event information along with fun facts from the books and movies. The interior was styled after the newspaper The Daily Prophet, with many of the facts sized so small they’re entirely illegible. I chose a wide variety of typefaces to give it the authentic, off-kilter look of the paper known so well by beloved Harry Potter fans.

Colleen Woolsey

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Instructor • Sean Bacon

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Live The Magic

Course • Page Layout

Focus • Typography


Date • Spring 2014

Typefaces • Candida BT, Birch, & Various

01 02 03 04 05 06 07 08

Colleen Woolsey

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Instructor

Sean Bacon

Course

Portfolio Building

Focus

Packaging

Typefaces

Arvo & ASAP

EDEN

All Natural Skincare Eden is an affordable, natural skincare line, free from toxins and synthetic compounds. Eden uses only the finest ingredients, creating quality products for the consumer that are environmentally sound. Every Eden product is about relaxation and renewal. These products nourish the skin with vital nutrients while serenading the senses with essential oils. Eden’s goal is to promote wellness from the inside out, allowing your natural beauty to shine. The illustrated pattern of Eden’s unique style is what sets the brand apart from other comparable lines. While the pattern is sleek and clean with plenty of breathing room between objects, I wanted it to evoke the feeling of being hand-crafted and organic. Each product line features a unique pattern and color palette that matches the two main ingredients. The prominent slab serif font, Arvo, gives it a trendy tone and is complemented with the soft, rounded sans serif ASAP.

Colleen Woolsey

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Instructor • Sean Bacon

Course • Portfolio Building

Color Palette

Font Selection

Sweet Pea ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ASAP ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Arvo ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Patterns

Design Elements

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Eden

Focus • Packaging


Date • Spring 2015

Typefaces • Arvo & ASAP

01 02 03 04 05 06 07 08

Colleen Woolsey

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Instructor • Sean Bacon

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Eden

Course • Portfolio Building

Focus • Packaging


Date • Spring 2015

Typefaces • Arvo & ASAP

01 02 03 04 05 06 07 08

Cleanser | Packaging | Moisturizer

Colleen Woolsey

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Instructor • Sean Bacon

Skin Mapping | Home Page

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Eden

Course • Portfolio Building

Focus • Packaging


Date • Spring 2015

Typefaces • Arvo & ASAP

01 02 03 04 05 06 07 08

Colleen Woolsey

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Instructor • Sean Bacon

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Eden

Course • Portfolio Building

Focus • Packaging


Date • Spring 2015

Typefaces • Arvo & ASAP

01 02 03 04 05 06 07 08

Colleen Woolsey

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Instructor

Donald Gould

Course

Illustration

Focus

Illustration

Typefaces

Cyclone & Carosello

NIFTY

1950’s Inspired Stationery Nifty is an independent stationery company that creates illustration-driven greeting cards and various stationery paraphernalia. Each product pairs a seemingly sweet and innocent monochromatic illustration with a splash of sassy (and sometimes inappropriate) humor. Nifty’s aesthetic is inspired by the illustrations of Cynthia Amrine, a popular American illustrator of children’s educational posters during the 1950’s and 60’s. I loved the simplified shapes and bold line work used to create characters and their environment. I created a custom halftone pattern to match the appropriate look and feel of printing process used to give depth and interest to each piece.

Colleen Woolsey

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Instructor • Donald Gould

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Nifty

Course • Illustration

Focus • Illustration


Date • Fall 2016

Typefaces • Cyclone & Carosello

01 02 03 04 05 06 07 08

design in mind

SET THE TONE Nifty is inspired by the illustrative work of the 1950’s, most predominately Cynthia Amrine whose work showed restraint and clarity of purpose, giving it a timeless quality. Her distinct illustrative style still resonates today with people of all ages. Amrine created children’s artwork that didn’t talk down to them. Instead, her illustrations met children at their level, with bright colors, large text, and lively characters.

An important design element is the half tone pattern frequently used to fill large swashes of color during printing. The contrast between the character and the environment in which they live needed a delicate balance; the character needed to be the focal point while being complemented by the scenery behind.

Colleen Woolsey

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Instructor • Donald Gould

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Nifty

Course • Illustration

Focus • Illustration


Date • Fall 2016

Typefaces • Cyclone & Carosello

01 02 03 04 05 06 07 08

Mobile Websites Responsive Home Page

Colleen Woolsey

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Instructor • Donald Gould

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Nifty

Course • Illustration

Focus • Illustration


Date • Fall 2016

Typefaces • Cyclone & Carosello

01 02 03 04 05 06 07 08

Colleen Woolsey

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Instructor Min Choi

Course

Logo & Packaging

Focus

Packaging

Typefaces

Canter & Josefin Sans

JĪNLÓNG

Loose Leaf Chinese Tea JinLong is a modern, luxury loose-leaf tea company with a traditional Chinese influences. The concept of tea culture is referred to as chayi, “the art of drinking tea.” JinLong targets wealthy tea aficionados, ages 35–50, who are interested in learning about global tea cultures. The name JinLong is inspired by deep-rooted Chinese beliefs. ‘Jin’ means gold or golden and is considered the most beautiful color, while ‘Lóng’, meaning dragon is the symbol of power, strength, and good fortune. These beliefs and traditions inspired the elegance and richness of the packaging. I created the brand to have a contemporary look and feel while keeping cultural customs in mind. I incorporated this idea by using a mix of bright and traditional colors as a backdrop for the fluid pattern of intricate gold foiling. I chose to mix a traditional serif and modern sans serif to further illustrate the mixing of old world and new.

Colleen Woolsey

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Instructor • Min Choi

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Jīnlóng

Course • Logo & Packaging

Focus • Packaging


Date • Spring 2016

Typefaces • Canter & Josefin Sans

01 02 03 04 05 06 07 08

Colleen Woolsey

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Instructor

Sean Bacon & Bradford Prairie

Course

Portfolio A

Focus

Branding

Typefaces

Crimson Text

THE JOLLY HOG Artisan Butcher Shop

The Jolly Hog is a full service artisan butcher shop that utilizes the whole animal to help minimize food waste. Jolly Hog fills the need for healthy alternatives to the meats that are being offered at large chain grocery stores. The Jolly Hog is a sustainable and humane business for all meat lovers and aficionados, but primarily targets men aged 32–47. I wanted The Jolly Hog to be both fun and welcoming to the customer. This butcher shop is unique, so I avoided the use of colors typically associated with butcher shops (the most common of which is red— often associated with the gruesome nature of meat production). The brand is high end while being cheeky and witty with a brand voice that includes the use of meat related puns in a sophisticated serif. The bright yellow palette helps reinforce a positive look and feel. The pattern is made up of dancing pigs amongst carving knives—inspired by the 1919 chromo promoting Good sausages from the PRODIGAL PIG— which features a very alive pig slashing himself into thick sausage rounds.

Colleen Woolsey

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Instructor • Sean Bacon & Bradford Prairie

Course • Portfolio A

design in mind

LOGO REFINEMENT Concept: My initial sketch for The Jolly Hog included a pig jumping over the word ‘The.’ I wanted to incorporate a visual action that was typically associated with being jolly or happy while keeping the typography in a tight lock-up. I envisioned ‘Jolly Hog’ being in a western inspired, bold typeface with sharp edges and small burs on the sides.

Vectorization: When going from a sketch to a vector graphic, I ran into spacing issues between the jumping pig and the sizing of ‘The.’ Including the pig meant keeping the word at such a small font size that when scaled down the word was completely illegible. I started playing with other locations and typefaces for the word and different styles of pig illustrations.

Typographic Updates: I started exploring a more typographic direction for the logo, and including the pig into other aspects of the branding. This allowed for a cleaner, tighter lock-up of the logo and clear legibility of the word ‘The.’ At this point I started playing with the idea of an inline of the words ‘Jolly Hog.’ The original typeface created tight areas that created tension for the viewer and issues when printed at smaller sizes.

Final Logo: The final logo has a clean, simplified condensed custom serif typeface. In lieu of an inline, I used the yellow of the brand to create a thin offset highlight inspired by old world, hand painted signage. I hand drew the elegant and swirling ampersand and word ‘the’ to match one another and bring in vertical balance. Crimson Text was selected for it’s sharp, high contrast serif to complement the angular serifs of the custom typeface.

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The Jolly Hog

Focus • Branding


Date • Spring 2017

Typefaces • Crimson Text

01 02 03 04 05 06 07 08

Colleen Woolsey

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Instructor • Sean Bacon & Bradford Prairie

Wax Paper | Product Packaging

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The Jolly Hog

Course • Portfolio A

Focus • Branding


Date • Spring 2017

Typefaces • Crimson Text

01 02 03 04 05 06 07 08

Colleen Woolsey

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Instructor • Sean Bacon & Bradford Prairie

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The Jolly Hog

Course • Portfolio A

Focus • Branding


Date • Spring 2017

Typefaces • Crimson Text

01 02 03 04 05 06 07 08

Colleen Woolsey

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ICONS & ILLUSTRATIONS

Colleen Woolsey

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Direction • Bradford Prairie

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Icons & Illustrations

Client • Baker


Focus • Iconography

Date • Spring 2017

Colleen Woolsey

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Instructor • Donald Gould

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Icons & Illustrations

Course • Illustration


Focus • Iconography

Date • Fall 2016

Colleen Woolsey

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Collaboration • Kira Wilson

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Icons & Illustrations

Project • Rissada


Focus • Illustration

Date • Spring 2017

Colleen Woolsey

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Learning Center Well Company Theatre Play Dried Meats

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Logos

Artisan Butcher Shop Game Company Plumbing Company Theatre Play


Studio Ghibli E-Magazine SoCal Brewery Yoga Studio Summer Camp

Children’s Game French Baking Utensils Chinese Loose-Leaf Tea Educational Series

Colleen Woolsey

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A BIG THANKS! To my husband, Ryan, for supporting me through all of my endeavors, and for making sure I always had what I needed and wanted to succeed and endure. To my mom, who was my biggest inspiration and taught me to be the artist I wanted to be, and to always be true to my inner voice and creative style. To my dad, for being a driving force and the voice of reason behind my career decisions, and for making sure I wasn’t a starving artist. To Ashley Franco for being the best portfolio buddy I could have ever asked for! You kept me on track while keeping me sane! To Sean and Bradford for their tireless efforts, constant sacrifices, and for always pushing me to greater heights.

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Thank You


Copyright 2017, Colleen Woolsey. All rights reserved. This book was printed by Sunset Press on 100# Accent Opaque cover. Photography by Colleen Woolsey and Bradford Prairie. Some of the photography/mock-ups are from envatoelements. Typefaces: Merriweather & Metropolis No portion of this book may be used or reproduced without written permission from the author.

Colleen Woolsey

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Colleen Woolsey Design Portfolio  
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