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Exchange College of Business Administration 2017 Academic Highlights

Stepping up Grawn Hall takes business education to a new level

PG. 4


Grawn Hall reimagined: Bringing our building back to life When students returned to campus this fall, they stepped into a reimagined Grawn Hall. None of this would have been possible were it not for the vision and support of our alumni, donors, faculty and staff. We at the college are deeply grateful for your commitment to student success and your willingness to stand behind the dream of creating a more modern College of Business Administration. The legacy that you have left for future generations of Chippewas is hard to estimate, but one look at how Grawn has been transformed surely says it all. The photos on pages 4 and 5 will give you a glimpse of the transformation, yet we hope that you are able to visit campus soon to get a true measure of the facilities. Many faculty and students have called this change a game changer. Our goal with the renovation was to earn a larger share of our students’ day; increase their interaction with faculty and participation in the two dozen student organizations active in the college; improve their team-building and public speaking skills; and in general create an atmosphere of intellectual curiosity that will permeate all we do. Already, we have accomplished this goal. Students are utilizing the many new study spaces and reading room; faculty members are sharing a Which Wich sandwich with their students in the Grawn courtyard and atrium space; and we have already held our faculty and staff retreat, our ribbon-cutting and our data analytics conference within the first 45 days of opening our new doors. Many thanks and Fire Up Chips! Chuck Crespy Dean

Leading the way in TERP10 certifications and SAP education CMU certification leads to higher-paying jobs for graduates Preparing students for careers using industry-preferred SAP software systems literally is Central Michigan University’s business. SAP — which stands for Systems, Applications and Products in data processing — is the world’s largest provider of enterprise application software. Through its College of Business Administration, CMU is a 20-year member of the SAP University Alliance Program and is a worldwide leader, specifically through its SAP TERP10 certification academies. SAP and its related software, such as Enterprise Resource Planning, help companies manage their business processes and make data-driven decisions. CMU is No. 1 in offering TERP10 academies — more than the next three ranked schools combined. The SAP TERP10 certification academy is the “golden trophy” of the university’s SAP University Alliance Program, said Frank Andera, former CMU business information systems professor and SAP University Alliance Program director who retired earlier this year.

CMU is an AA/EO institution, providing equal opportunity to all persons, including minorities, females, veterans and individuals with disabilities. (see UComm 9837-44,700 (2/18)


SAP expects a 50 percent failure rate for TERP10 certification, but more than 90 percent of CMU’s 125 students passed the certification exam in May 2016. To date, 1,280 students have become certified at CMU.

than 106 countries. The program exposes students and faculty to the latest SAP technologies to enable universities and other schools to integrate SAP software into their teaching.

Also, research indicates students with a TERP10 certification average $10,000 more in starting salary offers than students who don’t have the certification.

Steve Tracy, business information systems faculty member and alliance associate director, says SAP helps to seamlessly manage the many functions happening within a business every day, everything from human resources to logistics, accounting, manufacturing and production.

Alix Price saw the return on her investment in the two-week certification program, available for CMU undergraduate and graduate students.

University quick to get on board

“I don’t want my students to memorize the facts, but if we engage them to understand the process, that makes it really easy,” Tracy said. “I’m not a trainer, I am an educator, and what we are providing at CMU is an educated workforce.”

CMU was one of the first five SAP University Alliance Programs to sign a partnership agreement with SAP AG in 1997. Since then, the alliance has become a global program with more than 3,100 member universities/institutions in more

The alliance program created a curriculum that emphasizes business integration and business functionality throughout all business-related programs. Each semester, CMU’s SAP alliance program includes more than

Price, who majored in information systems, said the certification strengthened her qualifications and led to a job offer as a business analyst at The Dow Chemical Co. following her graduation in May.

20 classes supported by SAP software. More than 1,500 students registered for an SAP-supported class this academic year.


It’s time to fawn over Grawn $10.8 million makeover positions storied CMU building for the future Chuck Crespy stood in the afternoon sunlight that fills Grawn Hall’s soaring new atrium. “Right about here,” he said, “is where the dumpster was.” Crespy, dean of Central Michigan University’s College of Business Administration, loves pointing out before-and-afters at Grawn, the college’s home and the building with the longest history on campus — a history that’s still growing. Built 102 years ago, Grawn reopened this fall after a 17-month, $10.8 million addition and renovation that revamped 16,200 square feet of existing space, added 6,600 square feet and woke up its “tired” collection of classrooms to modern purposes and possibilities. A Which Wich sandwich shop facilitates working lunches with colleagues and

instructors. Handles on the backs of plush chairs invite rearranging for impromptu team sessions. Skype-ready “huddle” spaces with flat screens and whiteboards stand ready for global teleconferences. And that atrium where the trash bins and loading dock used to be? With its drop-down screen and the right seating, it becomes a multimedia conference space for 280 people. But day to day, it’s the go-to hangout for business students such as sophomore Jordon Atkins, of Woodhaven, Michigan. “Sometimes after class I’ll just come down here and study,” Atkins said. “Before, there wasn’t such a nice area for you to do that here.” Home away from home More than anything else, Grawn Hall resembles a modern corporate office — which is exactly the point, Crespy said.

That’s how Morgan Scott sees it. The Freeland, Michigan, senior studying human resources is happy to be able to settle in at Grawn for a day’s work. “The biggest change is having a lot of space to actually sit down and be able to work,” she said. “Before, I was always having to go back to the Bovee University Center or the library. Now I can just stay here and work on my studies. “It’s a lot cleaner, and it’s just way more professional for being in business.” The case for a fresh face

No longer will incoming business students be reminded of stodgy high school classrooms.

Why renovate in the first place? Competition from other universities’ up-to-date facilities, for starters.

“Now,” he said, “you’re leaving high school and coming to a professional business environment.”

A new business building would have required years of planning and significantly more funding.

Up to 4,000 students spend time in Grawn on a given day, Crespy said.

“We saw a need for an immediate change,” Crespy said.

The building previously was a place where students arriving early for class might sit on hallway floors to wait. After class, there was little incentive to stick around. An hour or two a day was about as much as anyone dared expect students to spend there.

And Grawn was up to the challenge. It has good bones, as they say.

Now, there’s a new expectation. “We want market share — an extra two to three hours of our students’ time,” Crespy said. More time in the business school means more connections with peers and faculty; more exposure to student organizations, internship opportunities, study abroad programs, mock interviews; and more.


Crespy envisions a student arriving for an 8 a.m. class, sitting down for coffee with an instructor while waiting for a class at 10, then sticking around for lunch and on into the afternoon — “more a day at the office than a drive-thru experience.”

Grawn’s skeleton of Carnegie steel is unusual for the age of the building, which also includes later additions, from 1965 and 1989. The makeover helps with education, student experience and recruiting. That last item also gets a boost from Grawn’s prime location on Warriner Mall. The building’s new academic advising offices look out on the mall so future students can imagine walking the tree-lined paths. “That’s the first step in a process to engage our students,” Crespy said.


Career Advice from the c-suite Melanie Kalmar, ’87, shares a CIO’s perspective on the power of building great networks and working collaboratively at the world’s largest chemical company. As vice president and chief information officer of The Dow Chemical Co., Kalmar has been at the helm of some of the organization’s most important information systems transitions, including the world’s largest and most complex SAP implementation. Following her keynote address at the College of Business Administration’s fall Dialogue Days event, Kalmar reflected on her time at Central Michigan University and her pathway to leadership.

How did CMU help to prepare you for your career at Dow? In my life, there has been no greater investment than the one I’ve made in my education. I can’t overstate the value of that college experience. It created a foundation for learning and understanding that has been so important in my career. CMU taught me a powerful lesson about the importance of networking, something that is still part of my career today. I went on a CMU-sponsored exchange program to Purdue University. The idea was to see how they were teaching in their program and to understand what was important to them. It cemented two things for me very quickly: that CMU was at the leading edge of what we were learning and that there was incredible value in seeing your program from another perspective. Why did you choose to pursue a career in IT? I was addicted to computers in high school. My high school algebra teacher saw that I was interested in computers and put together a self-study class for me. This was pretty early on, before everyone had their own laptops, so I was literally sitting in a closet alone with a terminal doing a self-study program. It confirmed


my interest and desire to study the field and eventually get a job working with computers. I have always loved a challenging puzzle, and the whole IT landscape is like a big puzzle. You look at all of the pieces and try to figure out how to fit them together, which is similar to how my team and I approach projects in a large company like Dow. And we have a lot of “IT puzzles”­­— last year alone, our information systems group completed between 350 and 500 big projects that have significant impact across our global organization. Working in IT allows me to be a change agent for the company. The strategy for our department is really a strategy for the whole organization. When we introduce new IT capabilities, we can really enable major improvements. We can provide solutions that make work easier and more intuitive for employees, improve the way our customers interact with us, and help drive innovation. We are constantly looking for ways to leverage technology to improve the way we run the company.

How would you describe your leadership style? I would like to think that I am an empowering leader. I give my people room to drive decisions and bring new ideas to our leadership team, let them own their success. My greatest accomplishment over the last year has been forming a high-performance team and helping them to achieve their goals. Collaboration is very important to me, too. It may be because I’ve come up through a company where people tended to stay in their own silos. When I was offered this new position, I wanted to be able to work differently. I wanted to put together unlikely partnerships across the organization and challenge them to rethink the way we do things. Last year, for example, I worked with an executive in manufacturing to put together a new digital operations center. We brought together people from IT, manufacturing, process research and development, and site logistics to a single location where they can work collaboratively and draw on each other’s strengths.

What advice would you give to current students and young alumni who are just starting out and want to follow your example? Start to build your network now. In the IT field, in particular, it’s important to have those external networks because things change so fast. There’s just no way for one person to read about it all and keep up. My team has relationships with IT professionals who work in some of the leading-edge tech companies, and we’re always keeping our eyes open for ways to link in and learn from them. You should also learn as much as you can about your company. New employees often come in with a plan to get to the top as quick as possible, but there is value in taking side steps that increase your breadth of understanding of your company. I call it getting a 360-degree view, and it makes you so valuable. Don’t underestimate the value of making a lateral move that allows you to expand your breadth of understanding of your company.

You’re in the middle of a huge merger with DuPont. You’ve mentioned how fast IT is always moving and how much there is to do. Why did you choose to make time to return to CMU to speak with students? Early in my career, I struggled with confidence and sometimes wondered whether I knew enough about the field I was passionate about. I often second-guessed myself. I wanted to help these students, particularly the young women, get motivated and understand that they know more than they think they do. We have a ton of jobs here at Dow, and CMU has some great candidates for them. More than that, when I came in for Dialogue Days and met with students, they had such great questions. I felt so energized by their curiosity and my ability to share what I know. I had wonderful mentors and people in my network who helped me as I was getting started. It felt good to be able to do that for someone else.


Venturing Aspiring student entrepreneurs awarded thousands for their ventures More than 65 student entrepreneurs on 29 teams competed for $77,000 in startup capital awards in March — including a $30,000 top prize — in the daylong Central Michigan University New Venture Competition. After months of learning and collaborating with industry mentors, student teams pitched their business ideas to respected statewide business leaders to secure funds to bring their innovations to life. Led by the CMU College of Business Administration's Isabella Bank Institute for Entrepreneurship, the New Venture Competition is a forum for learning, identifying, nurturing and showcasing emerging entrepreneurs and their businesses. More than 50 judges, including angel investors and venture capitalists, mentor the students along the way. The New Venture Competition is open to all CMU students of any academic major and college. In this year’s competition, 22 majors were represented, including 40 percent from the College of Business Administration and 60 percent from five other colleges. Awards presented included Best Overall Venture, Best Lifestyle Venture, Best Social Venture, Most Impact on Michigan Venture and Best Technology Venture.


into business 2017 NVC Winners Best Overall Venture ($30,000) Multi Dimensional Manufacturing Best Social Venture ($10,000) Unplugged Outfitters Korson Family Highest Growth Potential ($10,000) Go-Spot Most Impact on Michigan ($10,000) Plant Life Best Technology ($10,000) Scrappy Technologies Best Lifestyle ($5,000) Rate Gigs Blue Water Angels Mentoring Award Multi Dimensional Manufacturing Best Pitch ($1,000) Scrappy Technologies 1st Runner-Up Pitch ($500) Plant Life 2nd Runner-Up Pitch ($250) Embrace Audience Choice Pitch ($250) Scrappy Technologies


Influencing school days CMU logistics students evaluate bus route efficiencies for local schools Leaders from Mount Pleasant Public Schools needed help evaluating bus route efficiencies, so they called CMU’s Supply Chain Management Association student organization.

Logistics is used in business to ensure goods are effectively and efficiently moved through all cycles, from manufacturing to distribution to delivery.

The ultimate goal? Make recommendations to get closer to an 8 a.m. to 3 p.m. schedule.

Working with Ryder introduced students to the importance of understanding and using current logistics-based software programs.

This would make it easier for parents who need to drop children off and pick them up at multiple buildings throughout the district, which is composed of five elementary schools, a middle school and a high school. There was more than an hour difference between when the middle school and high school started at 7:30 a.m. and when the elementary schools started between 8:40 and 8:50 a.m. This hour-plus difference also affected dismissal times. Road to success or Rd. to success? Throughout 2017, SCMA students collaborated with the professional engineering team from Ryder Systems Inc. in Novi, Michigan, to meet with school leaders and then analyze current bus route data.


With the updated data sets, the students developed different routes, strategies and scenarios to increase efficiencies. This included evaluating the impacts of starting earlier, starting later, adding more students per bus and increasing the number of buses used. Route recommendations After more than six months of research, analysis and development, the SCMA students recently presented their findings to school district officials. The recommended plan would get the beginning and ending times of all schools 39 minutes closer. The students found that MPPS already is running a pretty efficient operation

and noted that adding more school buses wouldn’t help much. Superintendent Jennifer Verleger was thrilled to hear the district is going in the right direction with its current bus routes. Nothing will change with busing routes this academic year, but she is eager for the district to continue working with the CMU students and Ryder to improve efficiencies. Mark Spieles, marketing and hospitality services administration faculty member and SCMA faculty advisor, said these kinds of experiences connect students to their community as well as provide experiences working with professional organizations. “We want to be a part of the process to help the district make improvements in the future,” he said.

IRS agents infiltrate CMU accounting class Special agents from Detroit lead class through mock criminal investigations Serving as an Internal Revenue Service special agent to solve a mock money fraud case on Central Michigan University’s campus initially intrigued Taylor Tuttle.

arrest and question a criminal suspect to conducting surveillance across campus and searching a vehicle — and a garbage can — for evidence.

That is, until the exercise for her forensic accounting class got too real as she dug through a garbage can searching for receipts to use as evidence in the criminal case. Then, class work became dirty work.

“Through this exercise, our students get experience working directly with IRS agents and can apply what they’re learning in the classroom to real-life scenarios,” said Tom Weirich, the accounting professor who has brought the agents into class the past 11 years.

It was part of the afternoon-long training — known as the Adrian Project — that brought 11 IRS special agents from throughout Michigan to campus to lead a role-playing program that introduced students to accounting careers in law enforcement. “It can get really intense, and we got to see that. I was ‘lucky enough’ to go through the trash to see if I could find useful information in there,” said Tuttle, a senior accounting major from Grand Rapids, Michigan. Students experienced all parts of the criminal investigation process, from working with a CMU police officer to

Detroit Field Office Special Agent in Charge Manny Muriel was one of the IRS agents who guided the students. He said he and his fellow agents look forward to working with the students to show them how finances and money tracking go beyond bankers and certified public accountants.

Sales students earn top honors

at Pro-Am National Sales Competition in St. Louis CMU’s Professional Sales Program maintained its reputation as one of the top sales programs in the country with its performance at the National Pro-Am Sales Competition in St. Louis, Missouri, in April. More than 400 students from 70 universities competed. Of the 17 CMU students who competed, five placed in the top 25 and three in the top 10, including second- and third-place overall. Allison Harrison’s second-place finish earned her a scholarship. She also was recognized by the industry panel of judges as Salesperson of the Day during the final competition and received a Tom James business suit. Harrison also was the recipient of a Mu Kappa Tau National Marketing Honor Society Scholarship. Tom Henry finished in third place and was awarded a scholarship, and Nick Statly also placed in the top 10. The Pro-Am Competition is a simulated sales presentation in which each student is evaluated on his/her ability to successfully move the customer through the sales process and obtain commitment. Each role-play is judged by a panel of sales professionals and video recorded so that the student can review it at the end of the event. The students receive immediate verbal feedback from judges following their presentation.


College of Business alumni take on Detroit Invested interest Alumnus helping accelerate Detroit’s return to prominence Aaron Seybert says facilitating million-dollar investments within the city of Detroit isn’t about money alone. It’s a commitment to his two daughters. “I’ve never had a job that I’m not proud to tell my kids about,” says Seybert, ’04, a social investment officer with the Kresge Foundation. An unexpected journey Seybert has worked on Kresge’s Social Investment Practice since early 2016, focusing on Detroit. In 2014, as a vice president and executive director at JPMorgan Chase & Co., he helped design a $100 million investment in Detroit for urban development, blight removal and workforce retention. Not too shabby for someone who came to CMU thinking of becoming a political science or history professor. “I developed an interest in finance and had a number of faculty members who cultivated that in me,” says Seybert, who was encouraged to explore accounting, too. Magnifying the impact The Kresge Foundation is a $3.6 billion private national philanthropic organization that partners to help people with low incomes through grants and social investments, such as low-interest loans and guarantees.

AARON SEYBERT » Hometown: Mount Pleasant, Michigan » Occupation: Social investment officer, Kresge Foundation » CMU education: Accounting and corporate finance major, 2004 » Noteworthy: Once planned to become a political science or history professor


“It’s about using all the financial tools available to magnify its impact within the community,” he says. “What we are doing is taking on part of the risk, which helps other more traditional investors come along.” Seybert says the excitement of investing in Detroit is contagious. “Lately, I don’t have to do a lot of convincing,” he says. “We have seen a flood of capital come into the city in the past few years and that attracts more capital and new partners that want to be a part of the Detroit story.”

Building a company, rebuilding a city Alumnus makes a difference through entrepreneurship After two Central Michigan University degrees and at least four startup businesses, Cason Thorsby is staking his claim on Detroit. There’s no place he’d rather be. “There’s a feeling in the air of people trying to make something of themselves and, consequently, of the city,” he explains. For Thorsby, ’08, MBA ’10, it’s perfect for building up CASON Superinfused Beverages, his health-focused natural soft drink line.

CASON THORSBY » Hometown: Davison, Michigan » Occupation: Entrepreneur, founder of CASON Superinfused Beverages »

CMU degrees: Bachelor of applied arts, entrepreneurship major, 2008; MBA with a concentration in management consulting, 2010

» Noteworthy: First “businesses” were trading pencils and baseball cards in grade school

The city drew him in from the suburbs where he’d located after earning his MBA from CMU in 2010. He loved the tall buildings, the short stroll to Starbucks, the sense of possibility. “Rarely in your lifetime do you get an opportunity to ride the wave up,” he says. Learning and earning CMU’s degree in entrepreneurship appealed to Thorsby’s go-getter spirit. The College of Business Administration’s LaBelle Entrepreneurial Center turned out to be everything he’d hoped for, with instructors who broke stereotypes. “I loved the guys in the entrepreneurship program,” he says. “They were just against the grain.” Thorsby borrowed $7,500 from his dad to start a party tent and supply rental operation that ended up paying for his college. He sold the company and moved on to other ventures. Like most entrepreneurs, he didn’t always find success. Some people want a sure path — to “follow the yellow brick road,” Thorsby says. “Entrepreneurship isn’t like that.” Still, he says signs are good for his beverage company. He’s distributing within Michigan, selling on Amazon and raising capital to enter other markets such as L.A. and Chicago. Difference for Detroit Thorsby has three people on his Detroit payroll. “My goal is to run a lean company while hiring more people and keeping jobs here in the city,” he says. “Detroit is a talking point when you visit other larger cities. People like hearing about its comeback story, and it makes our brand unique.” He meets with fellow entrepreneurs who share CMU roots and a passion for starting companies and “making sure Detroit’s a better city tomorrow than it is today.”


10 10

within Young alumni are putting their stamp on the world in diverse and significant ways

Kayla Davis, ’10

Majors: Accounting and Accounting Information Systems Her job: Manager at Deloitte, Detroit, a company offering tax, audit, consulting and financial services What has been your coolest moment since graduation? The travel I’ve been fortunate enough to enjoy while at Deloitte — “prost-ing!” at Oktoberfest in Munich, experiencing endless rainbows in Iguacu Falls, seeing the Eiffel Tower at night, hiking the Grand Canyon or a 14er in Breckenridge, eating live octopus in Seoul — these are, without a doubt, some of the coolest moments. What are you proudest of? The personal brand I’ve created at Deloitte. There is a certain level of ownership in my career that I am solely responsible for — no one else. You cannot wait for opportunities to come to you. It just doesn’t work that way. What advice would you give to new graduates?

Now in its fourth year, the 10 Within 10 program recognizes young alumni who bring honor to Central Michigan University through their work in their career or community. Three of this year’s recipients are College of Business Administration alumni who are making a difference in human resources, accounting and finance. And they carry their Central pride wherever they go.


My best piece of advice for new graduates is to keep an open mind. In both my professional and personal lives there have been opportunities that have come my way that I never thought I would enjoy. Same goes for things I thought I had a passion for that ultimately weren’t the right fit for me. You don’t know what you don’t know, so give yourself the freedom to try new things and then decide. What has your work life taught you? Practicing empathy never goes out of style. Much of my day to day is serving clients, and for me that means walking in my clients’ shoes. If you could do anything right now, what would you do? Yoga teacher training. Yoga is something I stumbled upon right around the time I began working at Deloitte. Over time, it has become so much more than a physical practice.

Kyle Hool, ’09

Lindsay Barnett, ’09

Major: Human Resources Management

Major: Finance

Her job: Senior human resources business partner at Twitter

His job: Finance manager, special projects, at automaker Cadillac’s new world headquarters in New York City

What is your fondest memory of CMU?

What is your fondest memory of CMU?

Being a Leader Advancement Scholar. I met the best friends through the program, and I was provided unlimited opportunities to learn, practice and teach leadership skills.

Working for Residence Life as a resident assistant and spending countless highly caffeinated hours studying at Grawn. Former classmates would remember me probably as a caffeine addict. It was only on rare occasion you’d catch me without some form of coffee or energy drink in my hand.

How would your former roommates or classmates remember you? Driven, passionate and loved to dance at oldies night. What are you proudest of? I’ve been able to apply the skills I learned at CMU to my roles at Gap Inc., Apple and Twitter. What advice would you give to new graduates? Take risks — you’ll learn tons about yourself. I moved all the way to San Francisco after graduation for my first job. It was scary and challenging, but I grew so much personally and professionally. If you could do anything right now, what would you do? Travel more to explore new places and different cultures. Some of my most valuable experiences have been on international trips.

What has been your coolest moment since graduation? Reading about my projects as they become public knowledge in the Wall Street Journal and other media continues to be a surreal experience. What are you proudest of? Honestly, I feel quite proud sitting in this interview. But holistically, I feel proud of having focused the good fortune afforded to me into a career and company for which I am deeply passionate. What advice would you give to new graduates? While technical skills are no doubt the ante to play, there is no substitute for differentiation like a consistently good attitude. What has your work life taught you? Focus on winning by helping others achieve success. Always think win-win. Like the game of Tetris, successes fade, but failures build, so focus your energy on the present and future.


CBA Faculty Spotlight Concha Allen named one of three administrative fellows Concha Allen, a faculty member in the marketing and hospitality services administration department, was one of three faculty members selected by President George E. Ross and Provost Michael Gealt for their 2017-18 Administrative Fellows Program. She

Robert Miller receives Lorrie Ryan Memorial Excellence in Teaching Award The Lorrie Ryan Memorial Excellence in Teaching Award is given each year to a faculty member who inspires students through exemplary commitment to community service and demonstrates a profound mentorship and respect for others. This

Michael Pisani receives President’s Award for Outstanding Research and Creative Activity Michael Pisani, a professor of management, received a President’s Award, which recognizes outstanding senior faculty members for their scholarship of national and international merit.


was appointed as an associate administrative fellow. Allen is an accomplished researcher, leader, visionary and devoted faculty member who joined CMU in 2006. She has served as a member of the Academic Senate since 2009 and has been a member of the TrusteesFaculty Liaison Committee. She was a key player in defining CMU’s current Shared Governance and Communications Committee and approach. She will serve as the committee’s co-chair starting in May.

year’s recipient is Robert Miller a member of the business information systems faculty. “Dr. Miller helps students function as real teams. Students feel they belong and own the class, that they provide an active role in making the class experience successful. Students freely help other students in appropriate ways to see that content is mastered,” a colleague noted.

Now in its third year, the program supports the fellows in completing an independent project of their choosing while under the mentorship of the president, provost, senior administrators and administrative groups. Participants take part in formal leadership seminars and further explore their interest in becoming administrative leaders. The programs also help them to increase their effectiveness in current roles. Allen will work under the guidance of the provost during her fellowship.

passion of their own. I explain to them that we are beginning a journey that will affect us all. They will be learning and so will I.” A student stated that “Anyone can read a book and have a wealth of knowledge about a subject but not many have the ability to put what they know to use. I think Dr. Miller did a fantastic job relating the two.”

Miller states his goal “is to foster students’ sense of curiosity to the point where they can develop a

Pisani specializes in the business production sectors in the U.S. and Mexican border regions, offering tremendous value not only to academics but also to business professionals in the private sectors. Pisani’s work has been influential in providing multiple areas of collaboration and a narrative representation of new research methods and approaches to the continual problem of inequality and life-cycle well-being among the rapidly growing Hispanic population. He has co-authored three books in the

last five years and has contributed 89 chapters throughout his career. Additionally, he has presented at more than 50 conferences and has received more than $700,000 to fund his projects.

The game changer that changes games CMU professor shows how social media can spark sports revolutions Collegiate athletes through the years have gotten political and called for change. Social media gives them the biggest megaphone yet. Consider the case of University of Missouri President Tim Wolfe: In 2015, a Missouri football player on Twitter demanded Wolfe’s removal or resignation, saying the president had failed to address racial strife on campus. Within 24 hours, more than 30 additional football team members joined the protest, boycotting practices and games in the middle of the season until Wolfe was fired or stepped down — which he did Nov. 9, 2015. “You can’t make the public care about an issue, but you can make them aware, and that’s what social media does,” said Adam Epstein, a business law and regulation professor at CMU and expert in sports law. In his paper in the Journal of Legal Aspects of Sport, Epstein explored social media’s role in the Missouri demonstrations and the 2014 Northwestern University football team’s unsuccessful bid to organize as a union. These two efforts led Epstein and Clemson University co-author Kathryn Kisska-Schulze to look into past studentathlete campaigns that influenced change.

award. “The difference today is that everybody can hear about it, read about it and comment on it from their smartphones in an instant and can interact with each other.” Olympic ambush silences athletes socially Another recent Epstein paper focuses on the International Olympic Committee’s decision to restrict social media during the 2016 Rio de Janeiro Summer Olympic Games. The IOC’s Rule 40 prevents all Olympic athletes, coaches, trainers and participants from recognizing nonofficial Olympic sponsors in their social media posts during the games, with few exceptions. Epstein’s analysis appeared in The John Marshall Review of Intellectual Property Law. He offered 10 suggestions for how the IOC could have handled Rule 40 differently. “I completely understand where the IOC wants to protect its brand, but all the athletes want to do is express their voice,” said Epstein, who started his career as a professional sports agent and representative for U.S. Olympic athletes. And what about freedom of speech? It’s a moot point when it comes to the Olympics, Epstein said. The IOC and United States Olympic Committee are not government agencies. They are private organizations. Epstein said he looks at such issues from a legal point of view and in terms of rights and justice. He said social media is not a cure-all. It creates more transparency, but it also comes with more responsibilities.

“It became pretty obvious that student-athletes have been activists since there have been student-athletes,” said Epstein, whose paper received the journal’s 2017 best article


Charting the entrepreneurial seas CMU launches a master of entrepreneurial transactions degree The online master of entrepreneurial transactions degree will help students learn to organize and finance new ventures; identify and protect inventions, brands and other intellectual property; and manage growth and risks on their startups and businesses. “Entrepreneurship education is growing, and one-year master’s degrees offer students unique value,” said Jeff Thomas, who chairs CMU’s entrepreneurship department. “The M.E.T. program will not only prepare students to recognize opportunities in new and growing markets, it will


empower them to pursue and exploit those opportunities. By focusing on the nuts and bolts of complex transactions, the M.E.T. program teaches students about the meatier aspects of entrepreneurship, such as law and finance, and gives them a practical, interdisciplinary and integrated experience.” Course topics include seed financing and securities regulation, crowdfunding, venture capital, intellectual property for entrepreneurs, and entrepreneurial acquisitions and exits.

Two inducted into College of Business Administration Hall of Fame Dedicated alumnus, CMU’s longestserving academic division senior officer honored

A dedicated alumnus and a longserving administrator are this year’s College of Business Administration Hall of Fame inductees. Jon Voigtman, ‘84, and Daniel Vetter have selflessly shared their time, talents and resources to help the next generation of business leaders, as well as the greater university community. Established in 2013, the CBA Hall of Fame honors, preserves and perpetuates the names and outstanding accomplishments of

Jon E. Voigtman, ‘84 Voigtman received a bachelor’s degree in business administration from CMU in 1984. After graduation, he began his professional career at Electronic Data Systems and then started his finance career at Freddie Mac. He also has held positions with Ocwen Financial Corp., HSBC Securities, Goldman Sachs and Lehman Brothers. Voigtman currently serves as managing director and senior officer at RBC Capital Markets in the Bahamas. Voigtman and his wife Terri have long been loyal supporters of the College of Business Administration and CMU. Jon has provided transformational experiences for CBA finance students through the Voigtman Family Endowed Scholarship, along with students from all colleges and majors with his participation as a judge in the New Venture Competition. He was a keynote speaker at Dialogue Days and served on the CMU Advancement Board and CBA Business Roundtable. The Voigtman name can be found across campus spanning numerous programs and departments. Since joining RBC Capital Markets in 2007, Voigtman has been responsible for the performance and liquidity of a multibillion dollar U.S. and Canadian investment portfolio. He also has held several board positions including the American Securitization Forum, TrueCredit (now a TransUnion company) and Ocwen Financial Services.

business leaders intrinsically linked with the College of Business Administration. Induction into the Hall of Fame is the highest honor bestowed by the college. Voigtman and Vetter were inducted into the Hall of Fame at a ceremony on Oct. 13. For more information about the Hall of Fame and past recipients, visit the CBA Hall of Fame page. Learn more about this year’s inductees below and online at

Daniel E. Vetter Daniel Vetter has impacted generations of students, faculty and staff with his intelligence, creativity and steady leadership. Vetter joined CMU in 1987 as an assistant professor in the finance department. He went on to hold numerous leadership positions in the College of Business Administration, including three years as interim dean, six as associate dean and 10 as senior associate dean. Before his retirement, Vetter was the longest-serving senior officer in CMU’s academic division. During his time at CMU, he was instrumental in countless campus projects, committees and organizations. His involvement included contract negotiations, MBA program director, the creation of the Martha Seger Investment Fund and president of the CMU chapter of Beta Gamma Sigma. Vetter was a project leader and principal investigator for the largest contract in CBA history: a $2 million collaboration with The Dow Chemical Co. that led to the development of CBA’s Lean Six Sigma green belt and black belt certification programs. He also guided the college through three rounds of accreditation as the lead accreditation officer. Vetter received a doctoral degree in finance from the University of Nebraska-Lincoln, an MBA from the University of South Dakota, a bachelor’s degree in business from Dakota Wesleyan University and a bachelor’s degree in health administration from Ithaca College.

“CMU is where my course started,” Voigtman said. “Everyone has that starting point, and I am proud to say mine was here.”


A LUMNI DIGE ST DE V ELOPM EN T COLUM N After talking with generations of alumni, I have begun to think of the College of Business Administration as a living entity that reflects and was shaped by the people who give it life. As alumni of our college, your experience may have been shaped largely by the people, the resources and the environment unique to the time you were here. When I travel to meet with our alumni and friends who are leaders in their work and in their communities, my goal is to learn meaningful ways to connect their experiences and gifts back to campus. Our strength as a college is not a closed system that regenerates by itself; we are powered by an energizing influx and exchange of talent and innovation that comes from new ideas, energy and investment. As alumni, you already are part of CMU and its history. In my role as the senior director of development for the College of Business Administration, I want to help our alumni positively influence the educational experience for business students at CMU today and into the future. I am looking forward to speaking with you about ways you could help make this happen.

2016 Brian Nakoneczny, B.S.B.A. in marketing and logistics management. Brian has been working for Domino’s in its Supply Chain Leadership Development Program. In the past year, he has spent the majority of his time in one of its supply chain centers south of Cincinnati in Erlanger, Kentucky. There, Brian is learning all the leadership roles in the center and the operations. He is responsible for both creating and working on projects that helped add a lot of value to the supply chain. The company agreed to let Brian fly the CMU flag in the new warehouse over the racks, which he helped design, plan and install to make room for all the increased sales. 2015 Kevin Pohl, B.S.B.A. in human resources management. Kevin is working as a software consultant with Appirio out of Indianapolis. He was married this September. He plans to continue his position as a workday consultant with Appirio. 2011 Kirsten Andrews, B.S.B.A. in human resources management. Kirsten recently accepted a new position at the University of Kansas. She will be serving as the Coordinator for Leadership, Learning & Assessment for KU Student Housing.

Melodie Anderson Boling Senior Director of Development (989) 774-1732



Brenton Dalgliesh, B.S.B.A. in human resources management. Brenton and his wife, Stephanie, welcomed the birth of their son, Malachi. Stephanie is a 2011

graduate with a B.A.A. in entrepreneurship and foodservice administration. 2009 Bradley Hartwell II, B.S.B.A. in finance and real estate development. Brad was of the firstyear graduates of the real estate program. He is launching his own commercial real estate firm in the Grand Rapids area called North Town Real Estate. Scott Konkol, B.S.B.A. in human resources management. Scott has been promoted to senior manager, Platform Sales Enablement at Salesforce. He will continue to drive efforts for the Platform Enterprise Business Sales while also focusing time on delivering Platform-focused enablement programs. 2007 Jean (Butzier) Cameron, B.S.B.A. in marketing with minors in advertising and communications. Jean received her MBA in 2016. Jean and her husband, Chris, welcomed their first little Chippewa Avery Lynn on Nov. 16, 2016. (See her photo on the Chippewa Pride page.) 2006 Nicole “Nikki” Braddock, B.A.A. in apparel merchandising and design with a minor in marketing. Nikki is the president of the Junior League of Birmingham, which is a nonprofit organization of women committed to promoting volunteerism, developing the potential of women, and improving their community through effective action and leadership of trained volunteers. She also sits on the Board of Trustees for CARE House of Oakland County, a nonprofit organization that seeks to be the leading resource in the prevention of child abuse and neglect and the protection of children through advocacy, intervention, education, training and treatment. Lastly, Nikki is part of BravoBravo!, a

A LUMNI DIGE ST committee which directly supports the Detroit Opera House. 2005 Stephanie (Spindler) Mathis, B.S.B.A. in logistics management and marketing. Stephanie and her husband, Jon, are happy to announce the birth of their son, Graham Mathis, on April 23, 2017. Samantha Menrath, B.S.B.A. in general management. Samantha and her husband, John Keller, ’13, include CMU in every aspect of their lives and consider their memories as nothing short of amazing. Here she shares their engagement photo in front of the seal. (See their wedding photo with the CMU banner on the Chippewa Pride page.) 2003 Matthew Chidester, B.S.B.A. in accounting and his wife, Stephanie (Verburg) Chidester, welcomed baby boy, Ian Robert, on April 20, 2016. Stephanie is a 2008 graduate, with a B.S.B.A. in accounting information systems and a finance minor. 2002 Damin Kirk, B.S.B.A. in marketing. Damon is now the global flight simulator deployment project manager at The Boeing Co. This opportunity has allowed him to travel the world to ensure that the flight simulators are providing customers with the training they need. He also has obtained his Project Management Professional certification. Damin has fond memories of CMU, spending time in Grawn Hall and having lunch at the Malt Shop with friends.

2001 Clay Royer, B.S.B.A. in marketing, M.S.A. ’08. Clay is employed at Acosta Sales & Marketing. Last November, he received the Chairman’s Award for Innovation, which is Acosta’s top annual award. This award seeks to recognize associates whose performance exemplifies the seven core values of the company: people, trust, teamwork, innovation, results, integrity and balance. Clay constructed an omni-channel marketing campaign for Acosta’s client Duracell incorporating partnerships with Disney, Lucasfilm and Hasbro. The campaign was at a scale not seen before with Duracell and brought strategic partners together. Initially focused on Lucasfilm’s “Star Wars: The Force Awakens” release, the campaign also co-promoted all Hasbro and Disney products that needed batteries. He hosted the event in San Diego at the MLB All-Star Game atop his office tower at Petco Park.

contributing author to a new book titled “Selling on the Green: The Art of Building Trusted Relationships and Growing Your Business on the Golf Course.” She’ll also be teaching a study abroad course in Scotland, United Kingdom, which is modeled after the publication. 1993 Brett Selby, B.S. in economics. Brett was a long-standing member of Tau Kappa Epsilon fraternity during his time on campus. He attended Eastern Michigan University where he received both his master’s in public safety and emergency management, as well as his degree from Police Staff and Command. On Oct. 10, with 22 years of experience, Brett was promoted to chief of police for the city of Southgate. He has been married to Amy for 13 years and has three great children. Brett says that CMU was a foundational experience for his personal and professional growth.

Christine KloostermanBarrows, B.S.B.A. in marketing. Christine is currently working as a senior information project manager with Tractor Supply Co.’s supply chain. She credits her CMU education for the ability to make a positive impact on her projects.

1989 Chris Givens, B.S.B.A. in marketing. Chris was inducted into the Upper Peninsula Sports Hall of Fame on May 13, 2017. He attended Hancock High School where he was a four-year football and hockey letterman. He was a two-time all-state hockey player and received a football scholarship to attend CMU in 1985. Chris later served his community as head hockey coach at Traverse City High School, leading the Trojans to a state championship in 2006. He is a two-time state coach of the year.

1995 Deborah Gray, M.B.A. Deborah Gray is a faculty member for the department of marketing and hospitality services administration here at CMU. She is a

1988 Angeline Boulley, B.S. in psychology with a minor in management. Angeline received her M.P.A in 2001. She recently relocated to Washington, D.C., for a position with Tribal Tech LLC, an American Indian, woman-owned, 8(a) certified small business specializing in management and technical services to federal agencies, private

1999 Krista (Moilanen) McBride, B.S.B.A. in human resources management. Krista is the Assistant Benefits Manager of La-Z-Boy Inc. in Monroe, Michigan. 1996


A LUMNI DIGE ST businesses and Native American tribes. Angeline, former tribal education director and assistant executive director for the Sault Ste. Marie Tribe of Chippewa Indians, now works on two Indian education contracts with the U.S. Department of Education. 1986 Steven Witt, B.S.B.A. in accounting. Steven, principal at Yeo & Yeo P.C., is pleased to announce that the Saginaw office has relocated from 3023 Davenport to 5300 Bay Road in Saginaw, Michigan. 1980 Randy Shoaf, B.S.B.A. in accounting. Randy retired on June 30 after 32 years at BDO Seidman, where he served as a certified public accountant and partner. He will continue on a part-time basis in a consulting capacity for the next few years, coaching new officers and partners. 1979 Timothy Smock, B.S.B.A. in management. Upon graduation from CMU, Tim launched his career with The Dow Chemical Co. followed by marketing positions with General Electric’s Plastics Division. He left GE to start his own marketing and sales company, which led him to the purchase and eventual sale of Seaway Plastics and the formation of ToolBASE Systems, his current focus. Tim said this was all made possible through his faith, CMU education and experiences outside the classroom. 1977 Randy Armstrong, B.S.B.A. in business administration. Randy shared a memory of a semester, which included four or five classes per day in Grawn Hall. He remembers showing up at 8 a.m. and not being finished until 4 p.m. on Mondays, Wednesdays and Thursdays. Randy said he never left the building on those days, unless it was for a noon nap in the library. He said he learned more in that semester than in any other during his college career. 1976 Diane E. Miller, B.S.B.A. in accounting, MBA 1982. Diane is a certified professional in supply management. She was a reviewer for “Management Accounting: An Integrative Approach,” a managerial accounting 22

textbook published in 2017 by the Institute of Management Accountants. She is starting her 18th year of teaching as an adjunct at a variety of colleges and universities. She lives in Inman, Kansas. 1972 Michael McColgan, B.S.B.A. in business administration. Mike and his national champion and Hall of Fame Special Olympics golfer son, MJ, were in Phoenix for the Final Four. Ping CEO John Solheim awarded MJ a gold putter for all his wins. When a PGA player wins using a Ping putter, one gold putter goes in their vault at their Phoenix headquarters and one is given to the player. MJ is in three halls of fame, including Michigan. Marsha Pazdziorko Thomas, B.S. in mathematics with a minor in economics. She received her M.A. in 1981. She shares a picture with her husband, Jeff Thomas, from their snorkeling excursion at Soper’s Hole, Tortola, BVI, during a Caribbean cruise. 1968

James Long, B.S. in psychology with minors in business and business education. Jim and his wife of 37 years Nancy retired in 2013 and moved to their condominium in Fort Myers Beach, Florida. Nancy worked at Crain Communications in Detroit, and he owned and operated Anchor Bay Sales Co. They have two children, Alexis and Jeff. Jeff works in New York City, and Alexis is an attorney in Florida.

1965 William “Bill” Frank, B.S.E.D. in mathematics with a minor in business. Bill shared a memory of walking from a class in Rowe Hall on Bellows Street to Grawn Hall in 1963, when he heard the news that President Kennedy was shot. He said it made for a very somber class in Grawn Hall. 1960 Hans Andrews, B.S. in commerce and business administration. Hans gave the Rotary Club a program titled “30 Years of Dual Credit Programs in Illinois.” He was responsible for starting the first dual-credit program in Illinois. It was developed between Marquette High School in Ottawa and Illinois Valley Community College. The program has expanded over the years to include almost every secondary school and community college in the state. He presented the cost savings for students and their families of completing one year or the two-year associate degree by high school graduation. Hans has been a leading national presenter on dual-credit development over the years. He resides in Ottawa, Illinois.

Amy (Musson) Storms, ‘88, shares a picture of her daughter Chelsea. She is flying the “C” over Florence, Italy, in August 2016 during a study abroad trip.

Jane Larsen, granddaughter of Bernie Lamp, ’79, and daughter of Cary Larsen, ’09, and Katie Larsen, ‘06

Samantha Menrath, ‘14, and her new husband John Keller, ‘13

Alex Swartout, ’11, flying his action C flag in Kandahar, Afghanistan

Bill Allen, ’79, and wife, Johanna, at the Great Wall of China

Marc Cross, ’78, and Len Deluca, ’78, lived on the second floor of Thorpe from ‘74 -’78

Children of Steven Myers, ’89, attending their first CMU football game in 2005.

Colin Rheingans, ‘15, and Kayla Barnard, ‘15, in Hollywood Jean Cameron’s, ’07, new baby, Avery Lynn

Jackson Christopher McBride-Galvan, grandson of Chris and Denise McBride, ‘03

Angelina Bouley, ’88, at the Capitol


NON-PROFIT ORGANIZATION U.S. POSTAGE PAID DEARBORN MI PERMIT NO. 11 College of Business Administration 250 Applied Business Studies Complex Central Michigan University Mount Pleasant, MI 48859

Providing warmth for breast cancer survivors Students design thermal bra for mastectomy patients

Breast cancer survivors who have undergone mastectomies with prosthetic reconstruction often feel cold due to their silicone implants, which do not retain body heat and can be affected by the winter chill. Four students have created an insulated bra to address this problem. Entrepreneurship majors Emily Austin and Haley Rusicka partnered with fashion merchandising and design senior Augusta Overy and apparel product development and merchandising technology graduate student Sue Wroblewski to create insulated bra prototypes and Embrace — the company they pitched in the 2017 New Venture Competition. “It’s important that the textiles are very soft and comfortable because many breast cancer survivors have sensitivity,” said Wroblewski, who works as the Center for Merchandising and Design Technology research lab coordinator. “It needs to be insulated, 24

and it also needs to protect you from the wind. We were trying to find textiles that would work in that situation.”

The team also was mentored by Maureen MacGillivray, who is a faculty member in the fashion merchandising and design program.

The idea originated with CMU alumna Jodie Faber, a breast cancer survivor.

At the competition, the Embrace team was awarded $250 for second runner-up pitch.

“I noticed that I was cold all the time,” Faber said. “It was because of the implants. When they get cold, they stay cold. When they stay cold, they make the core of your body cold.” Faber was using hand warmers, which often burned her skin. She shared her idea with Spectrum Health Innovations, which reached out to Austin and Rusicka. Throughout the project’s development, Anthony Lazzaro, a CMU alumnus and Spectrum Health Innovations product development specialist, served as the Embrace team’s mentor and liaison in the months leading up to the competition.

The team, formerly known as Embrace, formed an LLC under the name Elemental Co. and completed a successful Institutional Review Board-approved survey and wearer evaluation at the end of 2017. The company is currently making changes to design based on wearer feedback and building capacity for preproduction. With an e-commerce site in development, they have set up an online presence at https://www. Elemental will launch a Kickstarter campaign in the second quarter of 2018 and hopes to ship its first products by year-end.

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Exchange - Fall 2017  

Exchange - Fall 2017