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Theodor Seuss Geisel, “Dr. Seuss” Makenzie Vizard, Lily Hurr, Cindy Rice, Abby Procton

Dr. Seuss made a point of not beginning a story with a moral in mind. He was not against writing about issues, however. He stated that “there’s an inherent moral in every story”.

“Sometimes the questions are complicated and the answers are simple.” - Dr. Seuss

March 2, 1904 – September 24, 1991

My hope is that while working as a designer, my work is always my passion. I hope to always look forward to doing my job and to know that there is no other way I would rather be spending my days. Loving my job and using it to help people everywhere are essentially the things that I want throughout my future as a designer.

To me, designing is about creating something that is personal to you or whoever you are designing for. It is about making small changes that will have big impacts. I design from my heart, not my head.

I believe that design truly is in everything. I want to design in order to make more people aware of this and urge them to question standards and precedents. I hope this will lead to more aware and sustainable design.

Design with your heart, but also with a purpose. Leave your mind open to the world around you; a limited viewpoint limits your impact. Use design to create a better world for someone, even if it is just one someone.

Great design relies on passion. We believe in designing from our hearts, not our heads. We design with the hope of impacting others whether it be people worldwide or just a single person because in the words of Dr. Seuss, "a person's a person, no matter how small!“

"Writing simply means no dependent clauses, no dangling things, no flashbacks, and keeping the subject near the predicate. We throw in as many fresh words we can get away with. Simple, short sentences don't always work. You have to do tricks with pacing, alternate long sentences with short, to keep it vital and alive.... Virtually every page is a cliffhanger--you've got to force them to turn it." Dr. Seuss

“The ultimate answer to the dilemma is not for designers to become as gods but for the design process to become more public so that everyone who is affected by design decisions can foresee what can be done and can influence the choices that are made.” -John Chris Jones, “What is Designing?” pg. 79

“What design designs are the relations between things and persons and things and nature. Nonethical design reduces these to commodity relation” --Clive Dilnot, “Ethics in Design” pg.183 "because designers think about their work in a specific way, this affects how design appears and functions in the world“ -Louis Bucciarelli, “Designing Engineers” (p. 71)

Journal Entry:

“At Sony they look at the consumer first and base a design around a specific target group in order to meet their particular needs and embody that culture. This method makes sense in order to produce an item to sell. It explains perfectly the popularity of the Sony Walkman and Apple’s iconic family of iPods.” Journal #2

Dr. Seuss’ Design Process

Dr. Seuss claimed his ideas started with doodles: "I may doodle a couple of animals; if they bite each other, it's going to be a good book."

Sources •

Peter Bunzel (1959-04-06). "The Wacky World of Dr. Seuss Delights the Child—and Adult— Readers of His Books". Life (Chicago: Time Inc.). ISSN 0024-3019. OCLC 1643958. "Most of Geisel's books point a moral, though he insists he never starts with one. 'Kids,' he says, 'can see a moral coming a mile off and they gag at it. But there's an inherent moral in any story.' “ ml(source)&sa=D&sntz=1&usg=AFQjCNE9bLk3zjhZpmsMbIkhPsVk3B1fXw

Dr. Seuss Final  
Dr. Seuss Final  

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