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VOICE Spring 2013 · VOLUME XII · ISSUE 2

A publication of the Los Angeles Area Chamber of Commerce

BOLD IN INNOVATION The L.A. Area Chamber has a history of fostering collaboration and innovation, from aerospace to cleantech. The Chamber is doing even more in this arena, with the creation of the Emerging Commerce Council last year, the recent establishment of the Los Angeles Regional STEM Hub and the upcoming launch of a new initiative that will provide technical assistance for entrepreneurs in the technology realm.







In March, the Chamber officially launched

The Chamber created the Emerging Commerce

Business Administration, the Los Angeles

the Los Angeles Regional STEM Hub during

Council in 2012 to identify and engage with

Regional Small Business Development Center

a workforce seminar at Northrop Grumman

business clusters that have economic growth

Network and the LA Cleantech Incubator to

Corporation. With the support of The Boeing

potential — including signature, emerging and

create Bixel Exchange, which will assist tech

Co. and the California STEM Learning Network,

innovative industry groups. The Council promotes

companies to overcome the challenges in a

the Chamber has developed the Hub to enhance

policies that will strengthen these industries,

startup’s lifecycle and reach commercialization.

and expand the teaching of science, technology,

elevate their global reach, drive job creation

Growing L.A.’s emerging tech ecosystem

engineering and mathematics (STEM). The

and achieve regional economic prosperity. In

will help create jobs, grow the economy and

Hub will connect the region’s leading STEM

May, the Council launched the Emerging Tech

showcase L.A. as a technology leader. Feedback

professionals with educators in an effort to

Salon Series to foster engaging discussions with

from the Emerging Tech Salon Series has

provide students with access to high-quality

relevant content, bringing together entrepreneurs,

been instrumental to the development of

education and provide pathways for STEM

investors, corporate executives and thought

programs and services that will be offered by

workforce and skills development.

leaders. The series fosters a new community for

Bixel Exchange, which officially launches this

entrepreneurs from emerging markets including


The Chamber has partnered with the U.S. Small

web technology, social media, video gaming and cleantech.




WORLD TRADE WEEK KICKOFF BREAKFAST Thursday, May 2, 2013 7:15-10:30 a.m. Breakfast & Program

Celebrating a month of world trade in May

Keynote Speaker

Tyler Bryson Enterprise & Partners Group Southwest District General Manager Microsoft Corporation

The Stanley T. Olafson Bronze Plaque Award presented to:

The Bob Kleist Leadership Award presented to:

Joseph a. Czyzyk

JW Marriott at L.A. Live 900 W. Olympic Blvd. Los Angeles, CA 90015

Mercury Air Group, Inc.


For corporate table purchase, contact Jasmin Sakai-Gonzalez at 213.580.7569 or

Follow the Los Angeles Area Chamber of Commerce on

and at

BOLD IN BUSINESS Fostering Innovation since 1888 A griculture. Aerospace. Manufacturing.

Entertainment. The Los Angeles region has been a hub of innovation and commerce since its earliest days. Likewise, the Chamber has been a vocal advocate of emerging and innovative industries since its start in 1888. As you’ll see in our cover story, the work we started 125 years ago continues today with the launch of our Emerging Commerce Council, the Los Angeles Regional STEM Hub and Bixel Exchange. Today, the Chamber’s efforts to foster innovation are stronger than they have ever been.

I’m especially excited to share with you news of Bixel Exchange — a new technology center born out of a collaboration between the Chamber, the U.S. Small Business Administration and other partners in L.A.’s growing technology community. Housed in the Chamber, Bixel Exchange is focused on growing L.A.’s tech scene — which has grown rapidly over the last several years from a small cadre of companies to a burgeoning and sustainable community with many similarities to Silicon Valley. When it comes to nurturing and encouraging innovation in L.A., we know that the work starts long before business plans and angel investors. It starts in our schools. Throughout its history, the Chamber has been involved in transforming education and workforce outcomes. Our leadership of the L.A. Compact in recent years, has greatly impacted L.A.’s future workforce. On page 6 you can read more about how you can be a part of these efforts by supporting work-based learning opportunities. Additionally, the Chamber has recently launched the L.A. Regional STEM Hub, which will provide students with access to high-quality education in the areas of science, technology, engineering and mathematics, and pathways for workforce development. As we highlight a bold vision for innovation in L.A., it’s also important to place a spotlight on areas in which we continue to succeed. On May 2, the Chamber will kick-off a month-long celebration of international trade in L.A. with its 87th annual World Trade Week breakfast. I invite you to join me, area business leaders and Microsoft Corporation’s Tyler Bryson, this year’s keynote speaker, as we celebrate an industry that pumps more than $400 billion into our economy each year.

Calendar of Events Want to know what’s coming up at the Chamber? Visit to view and register for upcoming events. Below are some key signature events you don’t want to miss:

Event Highlights THU | MAY 2 87th Annual World Trade Week More than 500 business executives and members of the diplomatic corps will gather for our annual World Trade Week Kickoff Breakfast at the JW Marriott at L.A. Live. Contact Jasmin Sakai-Gonzalez, 213.580.7569 or

fri | may 10 HIRE LA’s Youth Employer Breakfast Learn how your organization can help increase opportunities for young adults by sponsoring a youth or providing them with a job or internship opportunity at our annual breakfast. Contact Maria Dolores Nieto, 213.580.7599 or

mon-tue | may 13-14 ACCESS Sacramento Join the Chamber for our annual advocacy trip to our state’s capital as we meet with Gov. Jerry Brown’s administration, and State Assembly and Senate leadership on issues important to business. Contact Tina Hossain, 213.580.7531 or

tue | June 11 Small Business Awards & Bootcamp Join the Chamber and the U.S. Small Business Administration – Los Angeles District Office as we celebrate small business excellence in Los Angeles at the annual luncheon. Contact Michelle Attebery, 213.580.7585 or

Thank you for your continued support of the Chamber and our bold vision for L.A.’s future. Soon there will be another place to find the financial answers you need.

Gary L. Toebben President & CEO Los Angeles Area Chamber of Commerce

Chamber VOICE is a quarterly publication of the Los Angeles Area Chamber of Commerce 350 S. Bixel St., Los Angeles, CA 90017. For membership information, contact the Chamber at 213.580.7592 or visit The Chamber VOICE is produced by the L.A. Area Chamber Marketing & Communications department in conjunction with Chamber Staff. Mandy Denaux, Director of Marketing & Communications, 213.580.7532, Monika Medina, Senior Interactive Marketing Manager, 213.580.7516, Amber Wilson, Marketing & Communications Coordinator, 213.580.7588, Katherine Wu, Graphic Designer, 213.580.7509,

Chamber Senior Staff Gary Toebben, President & CEO, 213.580.7525,

Flagship branch scheduled to open April 22, 2013. Announcing a new Citibank branch in your neighborhood. Our specially-trained bankers are looking forward to helping you meet your financial goals. Wilshire & Westwood Branch 10900 Wilshire Blvd. Los Angeles, CA 90024 (310) 840-2907 Monday – Thursday: 8:00 am to 5:00 pm Friday: 8:00 am to 6:00 pm Saturday: 9:00 am to 1:00 pm

David Eads, Executive Vice President & COO, 213.580.7546, Benjamin Stilp, Vice President of Finance and Administration & CFO, 213.580.7521, David Rattray, SVP of Education & Workforce Development, 213.580.7515, Carlos J. Valderrama, SVP of Global Initiatives, 213.580.7570, Ruben Gonzalez, VP of Public Policy & Political Affairs, 213.580.7568, Alma Salazar, VP of Education & Workforce Development, 213.580.7566, Brian K. Williams, VP of Leadership Programs, 213.580.7577,

To learn more, scan the code or visit

Lee Ligons, VP of Business Development, 213.580.7523, Michelle Attebery, Director of Events, 213.580.7585, Jessica Duboff, Director of Public Policy, 213.580.7558,

Contact Monika Medina, 213.580.7516 or

©2013 Citigroup Inc. Citibank N.A. Member FDIC. Citibank with Arc Design is a registered service mark of Citigroup.



On March 10, 1910, D.W. Griffith released the first motion picture ever made in Hollywood.


VOICE 10 ways the Chamber helped your business Your investment in the Chamber helps us build a stronger economy and quality of life in the region. Here are a few ways we helped improve L.A. business last quarter:

ADVOCATED FOR BUSINESS IN D.C.: Chamber President & CEO Gary Toebben met with House Speaker John Boehner to discuss issues important to business during ACCESS Washington, D.C. in March.


Advocated for a bold future at ACCESS Washington, D.C.

A delegation of more than 150 business and civic leaders traveled to our nation’s capital for the Chamber’s annual ACCESS Washington, D.C. – Los Angeles on the Hill trip to advocate for issues important to our region, immigration reform, transportation investments, renewable energy, and trade and commerce through the Los Angeles International Airport (LAX) and our ports. The delegation attended a special White House briefing and heard from U.S. Health & Human Services Secretary Kathleen Sebelius, Sen. Dianne Feinstein, Sen. Barbara Boxer, House Speaker John Boehner, House Majority Whip Kevin McCarthy, Rep. Xavier Becerra and many more. Bottom line: The Chamber is ensuring that the voice of L.A. area businesses is heard in Washington, D.C., through this trip and consistent year-round advocacy efforts.


Supported separation of LAX’s North Airfield

The Chamber continued to advocate for the modernization of LAX and the Specific Plan Amendment Study recommending moving the north runway 260 feet. The Chamber testified in support at the L.A. City Council, Airport Land Use Commission of the County of Los Angeles, and advocated for it in Washington, D.C. "The north airfield of LAX has been a concern of the FAA for many years," said Michael Huerta, the administrator of the Federal Aviation Administration. "It is essential to separate the two runways and create a taxiway for large aircraft to eliminate excursions. We regard this improvement at LAX as a project of national importance." Bottom line: After nearly 20 years of studies and delays, we need to ensure that our elected officials make the necessary decisions to finally give L.A. a 21st century airport at LAX.


PROVIDED GUIDANCE TO ACCESS CASH FOR COLLEGE: A student takes the time to fill out her financial aid application for college at a Cash for College workshop.

Championed key development projects

The Chamber testified in support of the Millennium Hollywood development before the L.A. City Planning Department and City Planning Commission, both of which approved the development. The Millennium Partners/ Argent Ventures project will generate more than 7,000 jobs during construction and upon completion, with a positive annual economic impact of $230 million at full development. The Chamber also testified in support of the NBCUniversal Evolution Plan, which passed the L.A. County Regional Planning Commission and will be reviewed by the L.A. County Board of Supervisors. The 20-year project represents a $1.6 billion investment in L.A., creating more than 30,000 jobs during construction and operations. Bottom line: Quality development projects create good jobs and opportunities for our region.


Supported consistent signage policy

The Chamber continued to voice its support for the establishment of a clear and consistent policy on digital billboards in the City. The Chamber participated in the City’s Billboard and Visual Landscape Visioning Group and is a member of Sign Up LA, a coalition that supports the reasonable use and location of digital signs in Los Angeles. Bottom line: Digital signs provide the City economic, public safety and community benefits.


Helped a record number of students access cash for college

The Chamber and its Cash for College partners hosted 140 financial aid workshops across Los Angeles County from Jan. 1 to March 2. The workshops were attended by 8,160 students — a 23 percent increase from last year. These students, many of whom aspire to be the first in their families to attend college, received one-on-one assistance from hundreds of volunteers in submitting their financial aid applications, leveraging tens of millions of dollars in state and federal financial aid. Bottom line: A path to higher education is vital to the future of our region’s skilled workforce.


Argued on behalf of property owners in L.A. County

The Chamber spoke out against a stormwater fee measure that would have levied a new mandatory parcel fee on all L.A. County property owners — both commercial and residential. The Chamber argued that the measure lacked the proper process for public input, critical transparency and accounting standards. The County Board of Supervisors voted not to proceed with the proposed fee measure. Bottom line: The Chamber champions the voice of businesses on issues to ensure a proper process for public input.


FACILITATED CITIZENSHIP PROCESS: Hundreds of workers at American Apparel, Inc., LLC find out what they need to do to become citizens.

Supported candidates who champion job creation and business investment

The L.A. Jobs Political Action Committee (PAC) supported the following candidates who either won or will move on to the runoff elections in May: u L.A. Mayor – Wendy Greuel u L.A. City Council › District 1 – Gil Cedillo › District 7 – Felipe Fuentes › District 11 – Mike Bonin › District 15 – Joe Buscaino u LAUSD District 2 – Mónica García Bottom line: The L.A. Jobs PAC strives to elect candidates who support job creation, business investment and fiscal solvency in Los Angeles.

ACCESS Sacramento


Supported gateway for ports

The Chamber testified in support of BNSF Railway Company's Southern California International Gateway (SCIG) at the L.A. Board of Harbor Commissioners meeting. SCIG will provide cleaner air, reduce traffic and create up to 1,500 construction jobs per year over three years of construction. SCIG will also generate about 250 operational jobs in 2016 and 450 direct jobs by full build-out in 2023. Bottom line: SCIG is a win for both the environment and the economy.


Advocated for comprehensive immigration reform

The Chamber addressed immigration reform during its annual ACCESS Washington, D.C. trip. House Speaker John Boehner, Majority Whip Kevin McCarthy and Minority Whip Steny Hoyer all addressed immigration reform, indicating that it was time for action on this important national issue. "The time to do it is now, not later. It won't get any easier," said House Minority Whip Steny Hoyer on immigration reform. Conversations also took place with Sen. Charles Schumer and senior staff to Sen. Jeff Flake, both of whom are members of the bipartisan Gang of Eight drafting immigration reform. Bottom line: Comprehensive immigration reform is critical to a vibrant economy.


Partnered with local businesses to help eligible employees through citizenship process

With more than three quarters of a million Green Card holders in L.A. Country who are eligible to become citizens, the Chamber is working with businesses to facilitate the citizenship process for their employees. In March, the Chamber, in partnership with more than five local and national community partners, hosted a citizenship information session for more than 250 workers at American Apparel, Inc., LLC. The Chamber, American Apparel and partners will gather again in April to help eligible employees complete their applications. Bottom line: Through naturalization assistance, businesses can help create an expanded base of workers, consumers, taxpayers and entrepreneurs, which will increase productivity and drive a more robust economy.

May 13-14, 2013

For more information or to register, visit For sponsorship information, contact Lee Ligons at 213.580.7523 or L.A.-based toy company Mattel unveiled the adult-figured fashion doll Barbie in 1959.



BOLD IN BUSINESS In the Office of

Lisa Pitney

Each quarter, we get a peek inside the office of some of L.A.’s most prominent business leaders. This quarter we visited with Lisa Pitney, VP of Government Relations for The Walt Disney Company, at her office in Burbank. 6 A lot of the objects on my bookcase remind me of major Disney milestones — I got the "Cars" figures after Disney acquired Pixar, the Marvel Encyclopedia after the Marvel Entertainment announcement, and the Darth Vader figure after Lucasfilm became part of Disney. When the Disney family grows, so do the toys and books in my office!

5 Valerie, whom I’ve worked with for 13 years, gave this to me after we had been working together for just a short time. When she gave it to me, she said: “This is you.” This little paper now looks a little tattered, but I still love the message on it — it reminds me that even in the most difficult circumstances, you can never give up. I’m tenacious — I always have been.

1 I was so fortunate to be part of the team that helped get the approvals to build Disney’s California Adventure, which opened in 2001. I have a lot of memorabilia that reminds me about building the park and the very special people I got to work with at Disneyland. Opening day was especially unforgettable because it was so exciting to stand there as the first guests entered the brand new park.

2 There are several political photos in my office, and the whole political spectrum is represented. This photo of Gov. Jerry Brown is one of my newest additions and I love it. It doesn’t look staged — it’s Christmas morning, he’s with his dog Sutter, and it looks like he’s just finished opening up some presents. He very nicely signed it : “To Lisa and the kids."


3 I purchased this postcard of President Harry Truman more than 20 years ago when we visited the Truman Library in Independence, Missouri. My dad served in the Pacific Theater during World War II and he credited President Truman’s leadership as to why he survived the war and was able to come home. I have read several biographies on President Truman and I’ve always respected his willingness to make difficult decisions and also accept responsibility for them. He is one of my heroes.


2 3



4 My friend Kate gave this to me a long time ago. It’s called a “personal ego booster” and when I’m having a difficult day, I look at it and smile. And on the really tough days, I look at the photos of my family — my kids (thankfully) think I’m a superstar.

Photo by ImageActive

BUSINESS ADVOCACY PRIORITIES STATEWIDE REFORM California Environment Quality Act Modernization The Chamber is the Southern California lead on a business and stakeholder coalition advocating for statewide legislation to fix CEQA so that it allows job growth and economic development while living up to its original intent. Senate President pro Tem Darrell Steinberg’s SB 731 (see page 9) bill addresses some abuses. Statewide Pension Reform The Chamber strongly supports Gov. Jerry Brown’s 12-point plan for pension reform, which if fully implemented, is estimated to have an impact between $4 and $11 billion over 30 years. The Legislature passed some of the recommendations in the 2012 session; we urge further action. Cost-Effective Implementation of AB 32’s Cap-and-Trade Program Auction proceeds from the implementation of the State’s capand-trade program are projected to generate $660 million to upwards of $3 billion in 2013-14 for statewide greenhouse gas emissions reduction projects and programs. The Chamber is developing a three-year investment plan that mitigates the cost of implementing the program for L.A. businesses and consumers and that invests a proportionate share of the proceeds for projects and programs that benefit Southern California.



Securing a Reliable and Affordable Source of Water State policy-makers are in the process of developing a multibillion dollar statewide plan to improve California’s water supply infrastructure. The Chamber is co-chairing a statewide coalition of business advocacy organizations to secure reliable and affordable sources of water for L.A. businesses and residents.



Reforming the City of L.A.'s Uncompetitive Business Tax The Chamber successfully advocated in a City Council committee for approval of the first phase of the reduction plan for the gross receipts tax and also helped create a council adhoc committee to address implementation. L.A. City Planning & Permit Reform The City of L.A. is undertaking a five-year process to revamp its outdated zoning code to provide clear guidelines for development and to streamline the permitting and building process. The Chamber is forming an internal task force to develop positions to share during its participation on a blueribbon task force. Major priorities include advocating for consistent, clear and fair guidelines that facilitate economic growth.

In 1913, Georgia “Tiny” Broadwick became the first woman to parachute from an airplane, over Griffith Park.

REGIONAL ECONOMIC ENGINES Los Angeles International Airport Modernization The recently-released Specific Plan Amendment Study report to modernize LAX recommends the north runway be moved 260 feet north. The Chamber has advocated for that option at the Board of Airport Commissioners, the County Board of Supervisors and the L.A. City Council. Local Ports & Goods Movement The ports of Los Angeles and Long Beach are economic engines; supporting pro-customer priorities and infrastructure improvements are essential to maintaining competitiveness. The Chamber advocates for expediting terminal improvement projects, including near-dock rail, such as BNSF Railway Company's Southern California International Gateway, ensuring an economically feasible clean air action plan and opposing mandates or new fees on port customers. Transportation Infrastructure Investment The Chamber is working with Metro to continue the momentum of the federal passage of the America Fast Forward (AFF) TIFIA program with an AFF Bond program. This would allow for increased leveraging of federal tax incentives, creating jobs, relieving congestion and improving the quality of life in Los Angeles.


VOICE Seen + Heard at the Chamber

Big dreams for a better L.A. For 125 years, the L.A. Area Chamber has championed L.A.’s port, international airport, water system, entertainment industry and freeway system. We asked members of the Chamber’s Board of Directors, what’s your dream project or policy idea for the L.A. region that the Chamber can help make a reality?

With new developments like Wilshire Grand revitalizing downtown, I envision Los Angeles being an epicenter for the flourishing of world trade, commerce and tourism. For more than 40 years, Korean Air and Hanjin have been partners in the dynamic growth and development of L.A. and we are excited to see how the new Wilshire Grand will strengthen the bond between L.A. and the Pacific Rim. We are committed to making L.A. the gold standard for world-class destinations.

S. Chris Park Vice President Hanjin International Corporation

IN JANUARY … • Rick J. Caruso, founder and CEO of Caruso Affiliate, Chamber's Board of Directors meeting • L.A. City Councilmember Jose Huizar, Energy, Water & Environmental Sustainability Council • State Sen. Ed Hernandez, Health Care Council • California Community Colleges Chancellor Brice Harris, Accenture Pancakes & Politics Speaker Series IN FEBRUARY … • Cynthia Ruiz, deputy executive director of external relations, Port of Los Angeles, and Marnie O'Brien Primmer, executive director of Mobility 21, Transportation & Goods Movement Council • David Panush, director of External Affairs for Covered California, Health Care Council

In traveling to other cities, I am always interested to see how engaged they are in the emerging tech field and the advancements they provide. Los Angeles has the capacity to not only compete in this field, but to lead the charge. I believe the Chamber has the tools it needs to help shape this great city’s reputation as the world leader in emerging tech in the years to come.

The STEM subjects are critical as we prepare students for the world they will enter once they leave our classrooms and connect their education with the economy. - California State Superintendent of Public Instruction Tom Torlakson at the STEM Workforce Seminar, co-hosted by the Chamber in March at Northrop Grumman Corporation.

Lidia S. Martinez Manager, Community Affairs & Grassroots Southwest Airlines Co.

Photo by Northrop Grumman Corporation

As the nation’s largest domestic air carrier in terms of originating domestic passengers boarded, Southwest Airlines’ big dream for a better L.A. is to continue our focus on providing outstanding customer service and a convenient and robust flight schedule with the LAX Terminal 1 Modernization Program. Through this project, we will dramatically improve the lobby, concourse, checked baggage system and security checkpoint at Terminal 1. Once completed, we expect an enhanced customer experience and the capacity for future growth in the L.A. area!

Dennis Rodriguez Chief City Executive Siemens Industry, Inc.

• Mark Hass, president & CEO, Edelman U.S., Power Hour Speaker Series • Kevin Klowden, director of the California Center, Milken Institute, Global Initiatives Council • Art Leahy, Metro CEO, Accenture Pancakes & Politics Breakfast Speaker Series • Alan Bell, deputy director, L.A. Department of City Planning, Land Use, Construction & Housing Council IN MARCH … • L.A. County Board of Supervisors Chair Mark RidleyThomas, Chamber's Board of Directors meeting • Chance Barnett, Crowdfunder; James Siminoff, Nobel Biz and Edison Jr.; Adam Chapnick, Indiegogo; and DeKoven Ashley, thrdPlace; Emerging Commerce Council’s Tech Salon and Small Business Council joint meeting Don’t miss out on the action! Go to for a calendar of upcoming speakers and events.

GOVERNANCE & FISCAL REFORM L.A. City Budget Crisis & Public Pension Reform The City Council and Mayor have taken initial steps to deal with pension obligations, but much more action is needed. The Chamber supports reforms to the City's budget process that includes: (1) major pension reform; (2) a focus on the delivery of essential city services; (3) privatizing nonessential city functions; and (4) strengthening the reserve fund.

L.A. JOBS PAC 2013 Elections in Los Angeles This is an unprecedented opportunity for the L.A. Jobs Political Action Committee (PAC), sponsored by the Chamber, to weigh in on these races and change the face of public policy in the City of Los Angeles. In the primary, the PAC endorsed in five Council races, winning three outright with a fourth candidate qualifying for the general election. The PAC also endorsed L.A. City Controller Wendy Greuel for Mayor, who finished in the top two and advances to the general election in May. The PAC announced additional endorsements for the May runoff elections.

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Home for Good – a Partnership with United Way of Greater Los Angeles The Chamber and the United Way of Greater Los Angeles continue to lead the Business Leaders' Task Force, working on the implementation of the Home For Good report — a five-year strategic plan to end chronic and veteran homelessness in Los Angeles via permanent supportive housing.

Helping California Community College Students Succeed The statewide policy successes of SB 1143, SB 1456 and SB 1440 have set the stage for significant transformation in California’s community college system. The Chamber will continue to be a leader in implementing reforms to improve student outcomes and help students — including immigrant students — become a skilled and educated workforce.

Development and Implementation of Regional Air Quality Management Plans The Chamber will continue to play a leadership role in developing the South Coast Air Quality Management District's Air Quality Management Plans that help the region attain federal air quality standards while maintaining the global competitiveness of Southern California’s economy.

Supporting Linked Learning and K-12 Education The Chamber strongly supports Linked Learning, which brings together strong academics, demanding technical education and real-world experience. This year's priorities also include legislation promoting work based learning, local control funding, and implementation of SB 1458 (Steinberg), signed into law in 2012, which would include college and career measures in the state school accountability system, the Academic Performance Index. Investing in Early Education The Chamber supports efforts to maintain funding for early childhood education and policies that improve California’s quality early education rating system, development of a seamless education transition from infancy through grade 12, and policies that support efforts to guarantee a skilled early childhood education workforce to ensure all students are school ready. 

In the late 1950s television station KTLA becomes the first to use a news helicopter.



BOLD IN BUSINESS Spotlight on education:

Be a part of the solution — support work-based learning T he L.A. Compact, signed in 2010, brings together

leaders from business, education, civic, labor and nonprofit sectors to break through traditional siloed systems and embrace a shared vision to transform education and workforce outcomes in the City from cradle to career. As the convener and signing member of the L.A. Compact, the L.A. Area Chamber and its affiliate UNITE-LA, Inc. pledged to help youth and young adults develop the workforce skills needed to succeed in the 21st century global economy by expanding quality work-based learning opportunities. As business leaders, we encourage you to play a critical role in preparing L.A.’s future workforce. There are several ways that your organization can get involved and support workbased learning opportunities:

Provide employment, internships and summer jobs: Early work experience allows youth to explore careers, learn workplace etiquette and work ethic, and develop valuable “soft” skills such as teamwork, decision-making, communication and critical thinking. These experiences can put youth with otherwise limited labor market experience on a pathway to long-term economic opportunity. Since 2006, the Chamber has partnered with the City of Los Angeles to connect youth to employment opportunities

through the HIRE LA’s Youth campaign. As the end of the school year quickly approaches, thousands of L.A. youth are looking for and will benefit from summer jobs that provide crucial first time work experiences. Learn more at Connect work to school through Linked Learning: Youth exposure to the workplace is even more powerful when career exploration is connected to learning in the classroom. Linked Learning transforms the high school experience by bringing together strong academics, demanding technical education and real-world experience to help students recognize the relevance of a high school education to their futures, both in college and the workplace.

Business leaders can provide classroom speakers, serve on a school advisory committee, offer job shadowing opportunities, or assist teachers’ professional development. Most importantly, businesses can provide internships that show students how classroom learning is applied in the world outside of school. Learn more at

Through Linked Learning, students follow industrythemed pathways in a wide range of fields including arts and media, health, and science, technology, engineering and math (STEM). This integrated approach produces higher graduation rates, greater earning potential and better prepared, more productive employees for L.A.’s workforce.

The prosperity of L.A. rests on the success of our workforce, but schools alone cannot prepare students for the challenging jobs of the future. Businesses can support the work-readiness of today’s youth by expanding opportunities for work-based learning.

Businesses can support Linked Learning through the Chamber’s Pillar initiative. Pillar matches businesses with industry-themed schools to enhance career exploration and integrated learning for students.

To learn more or get involved, contact Carrie Shapton, 213.580.7591 or

In the face of deep sequestration cuts to funds used for permanent supportive housing for the chronically homeless, the housing and homelessness team held productive meetings with Dr. Susan Angell, executive director for Homeless Veterans Initiatives at the Department of Veterans Affairs, and Housing and Urban Development Assistant Secretary Mark Johnston to emphasize L.A.’s unique needs for federal assistance.

Focus on advocacy:

Advocating for a bold future In March, the Chamber led a delegation of more than 150 people for our annual two-day advocacy trip — ACCESS Washington, D.C. – Los Angeles on the Hill. There, business and nonprofit leaders were joined by Mayor Antonio Villaraigosa and five members of the City Council to advocate on behalf of the region on a wide range of policies. The entire delegation heard from Sen. Dianne Feinstein on cyber security and keeping America safe; from Sen. Barbara Boxer on transportation and water infrastructure; and from Rep. Xavier Becerra, chair of the House Democratic Caucus, on sequestration and the current fiscal environment. The group also attended a breakfast featuring Health & Human Services Secretary Kathleen Sebelius, who spoke about the implementation of the Affordable Care Act (ACA) and had a high-level White Housing briefing on key delegation priorities including immigration reform, international trade and infrastructure. In smaller meetings, House Speaker John Boehner, Majority Whip Kevin McCarthy and Minority Whip Steny Hoyer all addressed immigration reform and indicated that it was time for action. Productive

conversations also took place with Sen. Charles Schumer and senior staff to Sen. Jeff Flake, both of whom are members of the bipartisan Gang of Eight drafting immigration reform.

Scenes from some of the Chamber’s key events in 2013 page


The K-12 education team advocated for legislation to increase graduation rates and work-based learning opportunities for students. The work conducted by these 150 Angelenos on behalf of our region will do much for business growth, improved transportation, renewable energy, trade through LAX and our ports, improvements to health care, education and workforce development and helping our veterans move off the street.

As a follow-up to the inclusion of America Fast Forward (AFF) TIFIA language in last year’s surface transportation reauthorization, delegates met with Department of Transportation Secretary Ray LaHood on the creation of an AFF Bond program. The health care team advocated for full implementation of the ACA, while the energy and environment teams discussed the development of renewable energy, natural gas infrastructure investments and energy efficiency policy issues.


Chamber Snapshots

To ensure our city is prepared to address the needs of returning veterans of the wars in Afghanistan and Iraq, the workforce development team met with Keith Kelly, assistant deputy secretary of Veterans’ Employment and Training Service at the U.S. Department of Labor.

Multiple delegation teams advocated for the economic engines of Southern California: the Los Angeles International Airport (LAX) and the ports of L.A. and Long Beach. Michael Huerta, administrator for the Federal Aviation Administration, reiterated his support for the modernization of LAX and the Specific Plan Amendment Study, which recommends moving the north runway 260 feet.

Contact Jessica Duboff, 213.580.7558 or

2 1. More than 1,500 business and civic leaders attended the Chamber's 125th Anniversary Inaugural Dinner at the JW Marriott at L.A. LIVE in February. Newly installed Board Chair Alan Rothenberg, 1st Century Bank, receives the gavel from 2012 Board Chair Karen Hathaway, The Los Angeles Athletic Club. (ImageActive) 2. Former Chamber Board chairs and presidents celebrate the Chamber’s 125th Anniversary. From top left, counter clockwise: Dick Poladian, 2000; Timothy McCallion, 2008; George Kieffer, 2003-4; Dennis Poulsen, 1997; Sheldon Ausman, 1992; Joseph Czyzyk, 2011; Ray Remy, Chamber President & CEO, 1984-96 ; Fran Inman, 2009; Charlie Woo, 2001; Patty DeDominic, 2002; David Fleming, 2007; Karen Hathaway, 2012. (ImageActive) 3. The Chamber and its Cash for College partners hosted 140 financial aid workshops across Los Angeles County from Jan. 1 to March 2, including this one at Bethel A.M.E. Church of Los Angeles.

The Los Angeles Flower District is the largest wholesale flower district in the United States.



VOICE Southern California's economic engines:

125 years of innovation I n a city of entrepreneurs, thinkers and creators, Los Angeles has long been known as the place where ideas are born and where dreams become

reality. Since 1888 the Chamber has been a supporter of many of the industries that are thriving here today. Many of these industries can be credited for helping making L.A. the innovative capital of the nation.

Aerospace 1910

The aerospace industry was fundamental in making Southern

International Air Meet at Dominguez Field.



Chamber organizes

California an industrial powerhouse.


The industry has undergone a shift in the last several decades, however aerospace firms continue to provide a significant number of high-paying jobs and are an important incubator for technological innovation.



Airplane factories in Southern California employed about 1,000 people. That number jumped to more than 280,300 in 1943.

Final assembly of aircrafts still takes place in Southern California, including the Boeing C-17 and Northrop Grumman Global Hawk unmanned aircraft.



1916 Leading U.S. military contractors — all of whom have big presences in Southern California — include Northrop Grumman Corporation, Lockheed Martin, Raytheon Company, General Dynamics and The Boeing Co. These companies were formed as early as 1916.

BIOMEDICAL The biomedical industry includes all life sciences-based research and commercial organizations that pursue innovative research and technological development to benefit human health. L.A. County is the home of numerous biomedical breakthroughs and where startups and spinoffs launch.

Some of L.A. County's largest biotech companies have been around since the 1930s. Southern The most advanced California universities have cochlear implant been staunch supporters of innovative biotech firms. technology worldwide and the first insulin pump are developed in L.A. County.

The Los Angeles Regional STEM Hub is conceptualized. In Spring 2013, the hub becomes operational.

More than 2,300 biomedical firms reside in California, employing more than 267,000 statewide including more than 42,000 in L.A. County alone.

INTERACTIVE Several gaming studios are located in L.A. County, including Activision





Blizzard, Inc. and THQ, while big


name studios EA and Sony have a big presence in the region. Southern California universities including UCLA and USC, offer game design courses,

Video games were first developed, but not available to the general public.

helping generate new talent every year.

Commercial game development began with first generation video game consoles and home computers.

L.A. hosts several industry conferences every year, including the premier industry conference, E3, which debuted in 1995.

L.A. County has about 100 video game studios — the second most in the nation behind San Francisco.

cleantech Los Angeles’ primary economic growth strategy is to drive innovation in clean technologies. The L.A. region has become the largest green economy in the nation, with more than 700 cleantech companies in the area.




The LA Cleantech Incubator launched and is funded by the CRA/LA and Los Angeles Department of Water & Power. It is a result of the CleanTech L.A. alliance between the mayor’s office, the Chamber, local research institutions, and other business and government organizations.

In March, Clean Tech Los Angeles and the LA Cleantech Incubator joined forces to increase efficiency and impact.


The La Kretz Innovation Campus, a center for cleantech innovation and commercialization activities, is expected to open in the near future.



4. Taste of the Chamber More than 200 guests mingled and sampled hors d’oeuvres at the 11th Annual Taste of the Chamber Mixer, hosted by L.A. Mart in downtown Los Angeles. Champagne Bakery was one of 12 Chamber member restaurants and caterers offering samples. 5. On March 13, Sen. Barbara Boxer spoke about the sequestration’s impact on California with the ACCESS Washington, D.C. – Los Angeles on the Hill delegation in a special briefing at Capitol Hill. (AP) 6. The Chamber led more than 150 business leaders and elected officials to advocate for the L.A. region in Washington, D.C.

The first 3-D feature film premiered at the Ambassador Hotel Theater in Los Angeles in 1922.



BOLD IN BUSINESS Member Advantage The Chamber’s member-to-member discount program offers a variety of savings, from hotel rooms to printing and shipping. If you’d like to offer other members a discount on your products or services, contact Pat Clark, 213.580.7595 or ACCOUNTING


Encore Tax Consulting Group, Inc. 10 percent off on our Enterprise Zone and/or Research & Development Tax Credit Study Services. Restrictions: new customers only. Contact Armando Jamjian, 213.412.2000 or

CCS Presentation Systems, Inc. $75 discount on projector rentals. Contact Gina Riberi, 323.954.7754, Ext. 12.

Paragon Business Solutions, LLC 25 percent discount on bookkeeping and payroll services on flat rates or hourly rates. Restriction: new customers only. Contact Alex Parajon, 818.482.0612 or ADVERTISING Billboard Connection Outdoor Advertising 40 percent off all production charges plus free graphic design with any advertising campaign. Minimum $3,500 total campaign budget. Contact Brian Alexander, 310.429.3900. SEO Networker 10 percent discount on our marketing services and FREE business overview analysis. Contact Ramiro Ceballos, 323.942.9983 or WireMedia Communications, Inc. 10 percent discount on website design, logo design and print design. Restrictions: new clients only, applies to first project. Contact Marcy Rye, 323.315.0400 or ADVOCACY Move LA 10 percent discount for the next 12 months to all our events, including the Transportation Conference 3 in June and the third annual “We Love LA” celebration event in February 2012. Contact Amy Williams, 310.310.2390 or ARCHITECTURE Ziese Architecture, Inc. 10 percent off professional architectural services. Restrictions: discount is taken after expenses. Contact Daniel Ziese, 323.275.1340 or

Black Tie Studios, LLC 15 percent off any corporate, promotional or business related video production. Restriction: may not be used with any other discount or offer. Contact Charles Lopez, 323.426.6139 or AUTOMOBILE SERVICES Enterprise Rent-A-Car 10 percent off already low prices, mention code 32w2630. Call 1.800.593.0505 or your local office. Pareto Point Industries 10 percent off patented advanced filtration system for vehicles, equipment and machinery using lubricating oil. Saves money, time and environment. Restriction: minimum order of three units. Contact Bob Hammer, 323.726.2199 or BUSINESS DEVELOPMENT All City Employees Benefits Service Association Save 10 percent on AMC movie tickets, 10-45 percent on Disneyland, Knott’s Berry Farm, Magic Mountain tickets and 25 percent on See’s Candies gift certificates. Contact Sylvia Amponsah, 213.485.2485. CERTIFICATION G&M Compliance, Inc. 10 percent discount on all product safety certification services. Contact Norgene Ketchum, 714.628.1020 or norgene@ COMMUNICATIONS CoolerEmail, Inc. 20 percent sign-up discount on any email marketing service plan. E-mail with LAChamber in subject. One discount per account.

COMPUTER & AV SmartSource Computer & AV Rentals 30 percent off all rental equipment, not including delivery and tax fees. Restriction: Discount is on equipment subtotal only. Contact Kim Webb, 310.237.5324. CONFERENCE CENTER UCLA Conference Center – Lake Arrowhead 10 percent off total conference invoice. Valid for conferences from November to April. Restriction: Chamber membership to be indicated in writing prior to the contract being accepted and agreed to. Contact Steve Caloca, 909.337.2478 or scaloca@ha.ucla. edu. CONSULTANTS Majestic Hospitality Group 15 percent off all fixed-fee bids. Does not apply to hourly fee contracts. Contact Christopher Henry, 310.895.7925 or chris.henry@majestic-hospitality. com. EDUCATION PROGRAMS Arc 20 percent off team building low ropes courses. Call 310.671.4400. ENTERTAINMENT PROGRAMS Zebra Entertainment and Events 10 percent off entertainers and variety shows, animal programs, circus acts, carnival rides and company picnics. Restriction: discount applies to dunk tanks but not carnival booth rentals. Contact Shelly Mazer, 818.368.2818 or FACILITIES Golden Eagle Hospitality Free room rental with $24 All Inclusive Buffet which includes salad, entree, two sides, desert, drink, room set-up, servers and gratuity. Restriction: Minimum 15 people per event. Contact Amanda Tapia, 323.343.6770 or



Member Highlight

10 percent off catering food order. Restrictions: Minimum Food Order $1,250 and Must Be Chamber Member. Contact Young Ho Yoo, 323.315.0253 or FINANCIAL Los Angeles LDC, Inc. $250.00 off any loan application fee or loan documentation charge. Loans must be $150,000 or less. Contact Rob Lowe, 213.312.9117. PROAMÉRICA BANK SBA7a/504: $2,000 loan packaging fee waiver on applicable loans booked. EQUAL OPPORTUNITY LENDER. Contact Angel Chang, 213.787.2843. PROAMÉRICA BANK Fee credits up to $100 per month for six months on applicable new accounts. Contact Roberto Manzano at 213.787.2833 or Roberto.Manzano@PromericaBank. com. FRUIT & GIFT BASKETS Melissa’s/World Variety Produce, Inc. 15 percent off any exotic baskets. Contact Lori Hirai, 888.588.0151, ext. 340. FUNERAL ARRANGEMENTS Exquisite Family Mortuary $100 off direct cremations and 10 percent off funeral services over $3,000, including prearrangements. Contact Reola Whitfield, 323.753.0788 or FURNITURE KIDS ONLY FURNITURE & ACCESSORIES 20 percent off any item in the store. Contact Kevin Aghayan, 818.841.5544 or HOUSING Oakwood Corporate Housing 10 percent off daily rate for a fullyfurnished one-bedroom apartment in downtown Los Angeles. Contact Nancy Walsh, 800.595.3102.

Palatin Remodeling 10 percent off any remodeling service. Restriction: must be a L.A. Chamber member. Contact Gil Palatin, 888.586.2323 or Robinson Environmental Design $250 for two hour consultation, with sketches of ideas and solutions. $500 towards Design Package which consists of Plan View, two elevations, plant plan and description. Contact Ralph Robinson, 310.387.3548 or INTERNATIONAL LOGISTICS DHL Express 24-44 percent off international shipping. Contact Peter Klevecz, 805.200.6464 or peter.klevecz@ or visit lachamber. JANITORIAL SERVICES Elite Services New clients receive two hours of cleaning or janitorial services. May not be used with any other discount or offer. Contact Rose McCoppin, 323.982.9500. PET CARE Bark Avenue 10 percent discount on awardwinning dog daycare, boarding, grooming, training, pet parties, pickup and delivery. Restrictions: Speed Scrub Club. Contact Jay Blumberg, 213.748.7485 or PHOTOGRAPHY PBF Photography 10 percent off normal hourly rates or 15 percent off packages. Contact Patrick Botz-Forbes, 323.309.3332. PRINTING & COPYING Universal Reprographics, Inc. 15 percent off color copies, posters, b/w digital printing and copying, CAD plotting and blue printing. Contact Madeline Wilson, 213.365.7750. PROFESSIONAL DEVELOPMENT Newleaf Training and Development 30 percent off training and development. Contact Paul Butler, 661.288.1004 or

Pegasus Apartments One month free on 12-month contract lease, upon approved credit. Come in today. Call 213.430.9112.

PUBLIC RELATIONS Weisman Hamlin Public Relations 10 percent off Weisman Hamlin Public Relations’ full public relations and marketing services, on an hourly basis. Contact Sydney Weisman, 323.730.0233.



Design Theory, Inc. 15 percent off design hourly rate or 10 percent off design flat fee. Visit

TECHNOLOGY – INFORMATION Tech Erase, Inc. 30 percent off digital shredding. Visit and use code lachamber18. Restriction: does not apply to onsite and pick up service charges. Contact Noah Bleich, 855.372.7300 or TECHNOLOGY – MOBILE PHONE APPLICATION VezTek USA 15 percent discount off all retail prices on all services and $105 Google AdWords Voucher. Contact Sani Abdul-Jabbar, 310.928.3514 or TELEPHONE Sprint 10-15 percent off monthly bill for new accounts. Contact Marvin Lee, 213.256.7344 or marvin.lee@sprint. com. TRANSPORTATION SuperShuttle Los Angeles Sedan Services: $10 discount on airport transfer. Book online at; use discount code HKCKA. Restrictions, if applicable. Contact Jose Alcocer, 310.222.5500 ext.10519. TMO Business Capital $250 off any loan application or any business/equipment loan funded. Contact John McGarr, 310.223.0824. WallyPark 20 percent off valet or self-park service per day with a minimum three-day stay. May not be used with any other discount or offer. Contact Bryan Gusdorf, 800. PK.WALLY (800.759.2559). WASTE MANAGEMENT Republic Services 25 percent off our most competitive rates for new service. Applies to commercial and industrial services in non-franchise areas only. Restriction: residential services not included. Contact Mark Beckman, 310.242.1324 or mbeckman@ WEB DESIGN Fouts Ventures, LLC 10 percent off entire software or website project. Free hosting for one year. Contact Matthew Fouts, 800.277.5221 or Matthew@

DHL Express 24-44 percent off international shipping. Contact Peter Klevecz, 805.200.6464 or peter.klevecz@ or lachamber.

In an industry built on fee-for-service care, Kaiser Permanente succeeds because we’re built around prevention and the highest quality care. One Harvard Business Review article described our care as “untainted by any economic conflict of interest.”* And in an industry report by The Economist, Kaiser Permanente’s care was described as promoting economy and quality care with “no financial motive to order

“We need our economy to grow now more than ever. The L.A. Jobs PAC has been dedicated in moving us forward and continues to do so.” — Peter Whitton, Whitton Industries, LLC To get involved or learn more, contact Ruben Gonzalez, 213.580.7568 or

unnecessary procedures.Ӡ

Discover a better way.

* Lew McCreary, “Kaiser Permanente’s Innovation on the Front Lines,” Harvard Business Review, September 2010. † ”Another American Way,” The Economist, May 1, 2010.



The progenitor of Internet, the first ARPANET signal, was sent from Los Angeles to SRI in Menlo Park.

ADVERTISE HERE Increase your organization’s visibility in Los Angeles and gain new customers by advertising in the L.A. Area Chamber’s publications and website. Advertising with the Chamber is available exclusively to Chamber members. Contact Monika Medina, 213.580.7516 or


VOICE Face to face:

Senate pro Tem Darrell Steinberg Each quarter, the L.A. Area Chamber speaks with a civic leader on issues affecting the business community in the L.A. region.

The Chamber has been a very strong guiding light when it comes to pushing for education, and I thank them for that.

— Senate pro Tem Darrell Steinberg

Many in the business community are already engaged in some form of public-private partnerships to encourage, develop and expand Linked Learning. But right now, only about one-third of our students have access to Linked Learning programs. We can, and we must, do more.

This quarter we spoke with Senate pro

Tem Darrell Steinberg about his stance on public education as it relates to the business community and what he is doing to help streamline the environmental review process for projects in California. As an advocate for improving the business climate in California, what are your plans to ensure that we tap into our state’s human capital? Pro Tem Steinberg: For far too long we have separated academic and career relevance in our public schools. As a result we have high dropout rates, and we have business leaders complaining that we aren’t producing enough educated and trained graduates for the high tech and 21st century workforce. We can change that and we don’t have to start from scratch. One first step toward that end was through my bill last year, SB 1458, which limited standardized test scores in high school to no more than 60 percent of a high school’s academic performance index. The result will be to include more relevant information when measuring school success, including elements like graduation rates, and college and career preparedness. To build on that, I’ve now introduced what I hope will be another very significant piece of legislation, Senate Bill 594, to expand career pathway programs in California schools. What is the most important role of business when it comes to helping students and public education improve? Pro Tem Steinberg: Business and industry need to have more skin in the game, which is exactly my goal in SB 594. What my bill does is create the incentive for businesses to invest in the development of these career pathways. Some school districts and high schools from around the state are pioneering career-oriented curriculum that combines rigor and relevance, without sacrificing either. Every student in a career pathway program has an opportunity to learn these courses that, frankly, come alive as opposed to when they’re taught simply and strictly out of the old textbook in the traditional classroom model. Yet there just aren’t enough of these programs. Systemically, one of the things that’s missing is an industry or business commitment for sustained investment in California’s high schools. In my proposal we intend to authorize California to sell high school dropout prevention and workforce development bonds to leading growth sector, high-wage industries as an investment in career pathways and create other potential incentives. To be eligible to purchase these bonds or access incentives, these high-wage businesses and industries must commit to actually work with high dropout, high unemployment districts throughout California to develop the curriculum that is relevant to the industry, as well as provide internships, mentorships, after school programs, post-secondary scholarships for college or professional licensing programs, and ultimately jobs for young people in their particular industry. The Chamber is encouraged by the expansion of Linked Learning in the past several years. How can the business community help partner to ensure that every high school student gets access to quality education? Pro Tem Steinberg: Yes, we’ve been working very closely with the L.A. Area Chamber for years on these concepts. The Chamber has been a very strong guiding light when it comes to pushing for education, and I thank them for that.

You recently introduced SB 731, what changes does this bill make to the California Environmental Quality Act? Pro Tem Steinberg: This measure sets the framework to encourage smart, environmentally sound growth by streamlining the environmental review process without compromising the quality of life Californians deserve and expect in our communities. We’ve worked hard with representatives of the business community, labor and environmental groups to preserve public input over proposed development while updating the environmental review process to speed up good, clean projects that keep our economy growing. What SB 731 does not do is adopt the wholesale standards approach that some have advocated, whereby a project that meets local or regional plan standards wouldn’t have to conform to CEQA. That would be flawed public policy that doesn’t add up intellectually, and here’s why: One of CEQA’s strengths is that it requires a project’s environmental impact to be analyzed on the project’s impact on any local and adjoining uses. The standards approach doesn’t necessarily look at the cumulative impact of the projects that came before the project proposed, or the projects that are reasonably anticipated to come afterward. CEQA does.

which is a wonky issue but very important, because why should you have to wait until a lawsuit is filed before you begin producing the administrative record? Then there’s the whole issue of what happens when a judge rules that there is a specific CEQA violation. In many cases now, the entire Environmental Impact Report has to go back down to the city or the county. That’s another year or two delay. We want to allow more jurisdiction in the hands of the judge at the court level for fixing the violation, so the judge can decide, “Okay, you fix the traffic report or that one element that was deficient, and the project can then go forward.” That can eliminate the time-consuming hop-scotch and the repeated back and forth between the courts, the city and the counties. Making changes to CEQA is a controversial issue, how do you plan on bringing all parties to the table? Pro Tem Steinberg: When you’re talking about an issue like CEQA, I think it is really important to create an atmosphere where advocates on all sides have to find ways to talk to each other and work with each other. The end product needs to be something that may not be happily embraced by everyone but is at least acceptable by all sides. There are two ways to look at difficult legislation. One is to consider the politics first and then form the substance around it. The other is to put together the substance of policy, figure out how to actually improve the statute and then work out the politics. We’re doing the latter, with an acute awareness of the politics as well. So we’re getting in there and will figure out in this two-year session how to make it better. I'm not afraid to get roughed up a little bit in the process. How can the business community help? Pro Tem Steinberg: Well, be a constructive voice. Recognize that it’s appropriate to push. It’s appropriate to ask for what you think would be the best. It’s our job to try to strive to accomplish the best solution. Progress means moving forward in a real, meaningful way, but compromise means nobody in this process gets absolutely everything they want, especially on issues with these kinds of strongly held passions. I would ask the Chamber and the business community to approach it with the right kind of mindset; as strong advocates not being afraid to push but also with a commitment to be problems solvers.

That doesn’t mean there aren’t a whole host of things that are represented in my bill that I think can be improved upon when it comes to CEQA. For example, if there has been a recent specific or general plan where a CEQA analysis has already been done at the higher level, current law arguably allows the project to utilize “tiering,” to forego having to re-do an environmental document. I say arguably because we need to tighten up the law. As long as these plans are recently updated, we need to allow more of this tiering so you don’t have to analyze a project two or three times. The problem now is that a lot of these plans are so old that they don’t take into account new information; many general plans have not been updated for 15 or 20 years. My bill proposed to appropriate $30 million in new funding for local jurisdictions to update those plans. We’re Bank of America Small Business Bankers, and we’re

We don’t get to know your business sitting behind a desk.

On the other hand, there are some standards relating to land use that we can, in fact, substitute for CEQA; levels of traffic service, for example. If a city defines what the traffic levels ought to be and the project meets that requirement, that should be the end of the discussion. There shouldn’t have to be a subsequent CEQA analysis for that. Similarly, why is CEQA analyzing aesthetics? That should be a city, county or local government standards decision. On the litigation side of CEQA, our goal is to create more efficiency and streamlining. We want to eliminate or limit the problem of “document dumping,” where a late hit document can then extend the whole process for a long time. We want to allow for contemporaneous production in the administrative record,

dedicated to finding the best solutions to help your business meet its objectives. That means understanding your company from every angle. We’ll work with you to match the right services and products to the unique needs and challenges you face. To learn more, contact us at 800.975.5534 or visit

For information on fees and other costs related to business checking and payroll services, please visit Bank of America, N.A. Member FDIC. © 2012 Bank of America Corporation. All rights reserved.

In 1953 the “four level” interchange, the first of its kind, connecting the Hollywood, Pasadena and Harbor freeways opened.



BOLD IN BUSINESS Focus on small business:


A tech company finds ground in Los Angeles

Leveraging corporate partnerships

This quarter we talk with Mike Colosimo, co-founder and CEO of thrdPlace, on taking an idea and transforming it into a community-driven platform online. to create a sustainable business — what is the right speed of growth, how to capitalize the business to support our growth and where do we focus our limited resources to give us the best chance of being successful. What advice would you give to other small companies? The thrdPlace team from left to right: Mike Colosimo, Woody More and L. DeKoven Ashley.

Tell us about your company. Mike Colosimo: ThrdPlace is a platform that brings local consumers together with for-profits and nonprofits to drive community development projects. We’re changing the model by creating a dynamic story-based market where the needs and resources within our communities can find each other. Anyone can use thrdPlace to create their own project, share their story, and crowdsource the funding, supplies and volunteers to take action. In the short time since our beta launch in the fall of 2012, we've seen some really amazing partnerships form just by being transparent about the needs and resources that are available. What challenge are you currently facing in your business or what challenge have you faced in the beginning stages of forming your company? Colosimo: Where to start … running a business is tough. There are challenges every step of the way and we don't foresee them going away anytime soon. For us, validating our idea in the eyes of our market was the first challenge. Making contact with corporate partners willing to take a leap with us wasn't easy. Then a funny thing happened. Once we found those partners, the real work began — executing. We've had long days and plenty of sleepless nights. The biggest challenge we have faced thus far, is sitting around the table together and telling each other that we're gonna make it happen. We just have to keep grinding. Our challenge right now is scaling. We are figuring out how

Colosimo: Keep going! Starting a business is really hard and running a business is even harder. Surround yourself with smarter people than you. Don’t be afraid to admit that you don’t know the answer. Pay it forward — good things come to good people and help other people as much as you can. And don’t forget to laugh … it’s contagious. Why did you decide to start your company in Los Angeles? Colosimo: We are Angelenos. Where else would we start a company?! In all seriousness, our mission is about connecting people and resources based on shared interests. It’s about joining together citizens and organizations to solve problems that exist in our backyard. L.A. is an amazingly diverse and resourceful city. There is so much identity and pride in each pocket of the city. It is the perfect place for us to start thrdPlace. Not to mention the buzz of innovation that’s happening across all of our streets. It is really exciting to be part of this groundswell. What do you think is the future of the technology industry in Los Angeles? Colosimo: L.A. has great entrepreneurial talent, an incredible incubator network and some good sources of investment capital to help L.A. take its place as a tech leader. There's also great emerging support from civic organizations like the newly formed Bixel Exchange, an emerging technology center. We really like the energy from people like Linda Bidrossian who are thinking about new ways to provide the financial and technological infrastructure start-ups need to leap the gap to growing their businesses in Los Angeles.

In the “Focus on small business” column, Mike Colosimo of ThrdPlace mentions the challenge behind start-up corporate partnerships. For startups, partnerships can lead to investment dollars and clients, as well as mergers and acquisitions, greater insight into market dynamics, and the ability to scale quicker through the alignment of a known brand. For corporations, partnering with startups can boost their ability to be creative and innovate quickly, which can lead to advantages in the market. Moreover, large corporations like to be aware of what’s going on in their field and gain insight into emerging technologies. Startups and corporations are looking for each other, which is why Bixel Exchange and the Chamber’s Emerging Commerce Council’s Tech Salon Series are co-hosting a panel that includes first-hand accounts of startups and corporations who have successfully navigated these partnerships and how they did it. The panel will be on Wednesday, May 15 at the Los Angeles Athletic Club. Register at To learn more about how Bixel Exchange can help your business, contact Joaquin Beltran, 213.580.7587 or

Bottom-Line Benefits © Siemens AG, 2013. All Rights Reserved.

Save up to 50 percent by utilizing the advantages provided by the L.A. Area Chamber and its members.

Certificates of Origin The Chamber has adopted the next generation eCert technology as our standard to process your Certificates of Origin.

Human Resources Expertise Chamber members will receive a free six-month membership with the Employers Group, California's preeminent human resources expert.

Building cities worth building a future in. Siemens answers are making cities more lasting, livable and prosperous. /answers

In San Diego, our light rail system is getting commuters home faster. We’re powering a neighborhood in Anaheim with a substation that stays out of sight. And in Houston, we’re helping a hospital care for the youngest generation. All across the country Siemens is helping cities become the kinds of places where both people and businesses can thrive. Somewhere in America, our team of more than 60,000 employees spends every day creating answers that will last for years to come.



Los Angeles Area Rx Card As an L.A. County resident, you and your family have access to a FREE Discount Prescription Drug Card program. Download and print a Los Angeles Area Rx Card.

Office Depot Save up to 65 percent on office supplies from Office Depot, with next-day delivery and convenient ordering by fax, phone or web.

The Parking Spot Save 20 percent at both locations of The Parking Spot at Sepulveda and Century.

Find out more at For more information contact Pat Clark, 213.580.7595 or

In 1909, L.A. becomes the first large city in the nation to adopt zoning laws to distinguish between commercial and residential properties.


VOICE Member Anniversaries Congratulations to our renewing members! We greatly appreciate your continued support and involvement. *Circle Level Members are in bold. 125 Year Anniversary

40 Year Anniversary

Lowe Enterprises, Inc. Sheraton Los Angeles Downtown Hotel

25 Year Anniversary

90 Year Anniversary

Oakwood Temporary Housing SCI California Funeral Services Inc.


80 Year Anniversary

20 Year Anniversary

United Airlines


50 Year Anniversary

15 Year Anniversary

Institute of Heating & Air Conditioning Industry United Way of Greater Los Angeles

Alston & Bird LLP Argos Engineers, Inc. Butterfield Communications, Inc. Consulate General of New Zealand Los Angeles Biomedical Research Institute at Harbor-UCLA Medical Center Rogers Finn Partners

Emerson & Associates Habitat for Humanity of Greater Los Angeles Herbalife, Ltd. HMSHost Corporation Katten Muchin Rosenman, LLP Mockingbird Communications Nubar Cosmetic Products The Campaign for College Opportunity

Five Year Anniversary

One Year Anniversary

Adwest Mailers, Inc. Aquarian Associates, Inc. Archer Norris Dun & Bradstreet Credibility Corp. Emirates Airlines ENVIRON International Corporation

Bob Burke & Associates City National Security CohnReznick LLP CVS CAREMARK EE Business Solutions & Insurance Services, LLC

California Costume Collections, Incorporated Karoon Investment Company The LA Hotel Downtown

45 Year Anniversary

10 Year Anniversary

EOS Consulting ExxonMobil Families In Schools Jarrow Formulas Jocott Brands, Inc. Kogi Group Corporation KTBC Management NRG Energy Penners Bergen A Law Corporation Roosevelt Lofts Shangri-La Construction, LP Silverado Senior Living-Beverly Place Starside Security & Investigation, Inc.

Welcome to the Chamber Thanks to our new members who joined the Chamber during December, January and February. To learn more about membership benefits, call 213.580.7595. Diamond


Port of Long Beach

American Fruits and Flavors dba American Fruit Processors & Mutual Flavors

J. Christopher Lytle 562.437.0041 Port Authority

GOLD Delta Air Lines Ranjan Goswami 310.258.6014 Airlines

Kinecta Federal Credit Union Mark Steiman 310.643.5400 Financial Services

SILVER Health Net, Inc. Carol Kim 818.676.6775 Health Care

Martin Project Management, LLC

Laurie Katalbas 818.899.9574 Food Products/ Manufacturers

Soda Mountain Solar, LLC

Amerijet International, Inc.

S. Chris Park 213.674.8853 Contractors/General

Adriane E. Wodey 301.228.8110 Energy Conservation Services & Products

John Akopyan 213.629.9033 Air Freight

Homeboy Industries

California State University Los Angeles - College of Business & Economics Dr. James A. Goodrich 323.343.2800 Universities & Colleges

CJ America Ellie Kwak 213.427.5566 Distributors

Corinthian Colleges (Everest, Heald, Wyo-Tech)

Kenneth J. Aspis 213.674.8855 Real Estate

Darryl L. Robinson 800.611.2101 Education



Tri Leu 714.671.3161 Pharmacy & Gift Shop

Matthew A. Tilburg 213.677.0180 Health Clubs

Chick-fil-A, Inc.

Feld Entertainment, Inc.

Donald E. MacHarg, III 888.232.9378 Restaurants/Fast Food

Hanjin International Corporation

Darren Baum 818.596.0930 Ext. 2 Entertainment

Veronica Vargas 323.526.1254 Community Organizations

Loews Hollywood Hotel Dee Doak 323.856.1200 Hotels & Motels

MemorialCare Health System

Water Conservation Partners Ronald R. Gastelum 310.750.7930 Water

Westwood College Los Angeles Campus

City Constructors, Inc. Bryson V. Reaume 213.628.8882 Contractors/General

Clark Robinson Capital

DeWayne R. Johnson 866.930.3256 Universities & Colleges

Tchad Robinson 617.407.0164 Investment Services/ Management

William A. Johnson

College Bridge

Peter J. Mackler 714.377.2900 Hospitals

William A. Johnson, II 626.744.6000 Consultants

Pedro F. Cevallos 310.903.8022 Education/Programs

Owens & Minor Distribution Inc.


CSH Los Angeles

Ken Miranda 909.444.6500 Distributors

Pathfinder Renewable Wind Energy, LLC Josh B. Jamison 816.592.0368 Energy Conservation Services & Products

Veronica Perez & Associates Veronica Perez 213.221.7161 Consultants/Public Relations

1ST Consulting, Inc. John K. Chan 909.786.1919 Consultants

1-Stop Translation USA, LLC Pricilla Niode 213.480.0011 Translation/Interpreting Services

Advantage Capital Funds, LLC Nick Shams 800.828.0306 Financial Services/ Venture Capital

Molly Rysman 213.623.4342 Public Relations/ Advocacy

Educate California

Euro VAT Refund, Inc. Daniela Treptow 310.204.0805 Financial Services/ International

Irazmi Perez 323.544.5276 Marketing and Design

The Fraser Firm, P.C.

Isidore Recycling

Keith Fraser 213.864.1395 Attorneys/Patent Law

Kabira Stokes 323.222.3322 Recycling

Fund My Business, Inc.

K. Curtis Financial Group

Jeffrey Hildebrandt 800.803.0013 Financial Services/ Venture Capital

Gamboa & Associates Richard Gamboa 661.510.3196 Construction/ Management

Hospitality Training Academy Adine Forman 310.597.1898 Training Programs

Hotel Solaire

Eric Moore 310.491.6560 Education/Services

Oscar Gonzales 213.616.3000 Hotels & Motels

Environmental Compliance Solutions, Inc.

Image Cube

Erin Sheehy 310.664.1396 Consultants/ Environmental

Innovative Productions

Eric Boyajian 866.899.2823 Graphic Designers/ Reproduction & Printing

Kelly Curtis 800.375.3553 Financial Services

KW3 Consulting LLC Kirk Williams 888.764.1112 Consultants/Information Technology

Les Noces Du Figaro Jonathan Mgaleth 213.622.2116 Restaurants

Novotech Nutraceuticals, DBA Novotech Nutrition Jennifer L. Li 805.676.1098 Health Care/Health & Wellness Products

OneClick Cleaners Charles Williams 855.672.5425 Laundry

Andrew Fish 714.787.3810 Solar Building Products

Regus - LAX

United Remodeling Construction, Inc.

Brandell Davis 310.881.2700 Executive Suites

Silvia Manukian Financial Educator Silvia Manukian 818.903.1209 Financial Services

Smart & Horses, LLC dba CRIPPEN

Manuel's Original El Tepeyac Cafe Deborah M. Duran-Wade 562.695.2277 Restaurants

Solutionz Conferencing, Inc.

Morning Bridge International, Inc.

Caitlin Mammen 310.571.1207 Telecommunications

John Zhao 626.403.9725 Travel Agencies

South Bay Family Health Care

Frederick Hitchcock 818.734.5600 Automobiles/Dealers

Deanie Nyman 626.399.1721 Facilities/Event Venue

SunPower Corporation Andrew Fish

Susie Crippen 213.389.4449 Clothing/Wholesale & Manufacturers

Northridge Toyota

Storrier Stearns Japanese Garden

Steven E. Lenchner 818.776.8800 Construction

Wakunaga of America Co., Ltd. Albert Dahbour 949.855.2776 Health Care/Health & Wellness Products

XPO Sales Remo Weber 310.674.3000 Automobile/Buying & Purchasing Services

United Friends of the Children Tim Hackett 213.580.1850 Community Organizations/Youth Programs

Liz Odabashian 310.227.8100 Health Care/Services

Faces of the Chamber

Members talk about why they invest in the L.A. Area Chamber

“The L.A. Area Chamber and Southern California Leadership Network offer a tremendous platform for me to identify where and how best to deploy the vast resources of my larger GM team so we can make a difference and be part of the solution in our local communities.” Dave Barthmuss Group Manager, West Coast Communications General Motors Corporation

Member since 2008 As a Leadership L.A. and California Connections fellow, I have received access to many local, regional and statewide leaders and policy experts, which has enhanced my understanding of some very complex issues. These programs provided me with a valuable blueprint to advance a more mindful approach to personal, professional and civic development. I very much believe a leader is only as good as those they surround themselves with, and that's why I’m grateful for the opportunity to be part of the SCLN family.

“I recently relocated to Los Angeles and live and work downtown — the L.A. Area Chamber is a wonderful opportunity to learn about L.A. County.” Anne Grey Executive Director OneLegacy Foundation

Member since 2002 OneLegacy has been a member of the Chamber for more than a decade. I attended the Chamber’s New Member Orientation for the first time last fall shortly after joining the OneLegacy team. I am so excited to be part of creating the OneLegacy Foundation and also about participating in Leadership L.A. with the Chamber. I have met some wonderful people and continue to learn about how the OneLegacy Foundation can make a greater impact in our community to inspire people to register to become organ and tissue donors.

“The L.A. Area Chamber allows us “I regularly participate in L.A. Area “As co-chair of the L.A. Area Chamber councils that impact Chamber’s Small Business Owners to get to know and support local companies that may be aiming to my profession, including the Land Roundtable and graduate of expand their business operations Use, Construction & Housing and Leadership Southern California, I into the United Kingdom and other Transportation & Goods Movement am able to tap into an extensive global markets.” meetings. I also find value in the network of thought-leaders and Chamber’s annual advocacy trips industry experts to gain insight into Mike Rosenfeld to City Hall, Sacramento and upcoming trends and challenges Vice Consul Washington, D.C.” that businesses face.” Christina Moses President 3shades design

Member since 2010 By being actively involved with the Chamber, we are able to translate the knowledge gained from meaningful conversations, facilitated by the Chamber, to better serve our clients as we develop design and marketing solutions that create confidence in our clients’ brands. Our involvement with the Chamber allows us to see the big picture in business, to build valuable and lasting relationships with partners and clients, and to have a voice at the table as the Chamber works to make the L.A. area a great place to do business.

British Consulate General/UK Trade & Investment

Member since 2011 The Chamber’s Trade Commissioners Networking Group and Global Initiatives Council provide us with an ideal way to carry out our role as the British Government’s international business development department to assist UK companies that are seeking to access business opportunities with L.A. area companies. Through the Chamber we are able to connect with the L.A. area business community, its leaders and elected officials to address current global and economic issues vital to the prosperity of both L.A. and the UK.

Shiraz D. Tangri Partner Alston & Bird LLP

Member since 2003 The Chamber provides a forum for L.A. business leaders to learn from each other, and to work together to influence public policy on cutting-edge issues. Chamber events provide opportunities for the private sector to have a focused and informed discussion with elected officials and other public sector leaders on the issues impacting business in our region. You get to learn from the leaders in the fields that you’re working in, including people in the public policy side, and hear from other private sector leaders on how all these issues affect their business while spotting trends on the public and private sectors.

In 1904, L.A. establishes the first Playground Department in the United States.




350 S. Bixel St., Los Angeles, California 90017 213.580.7500 | Fax 213.580.7511

Be a part of the L.A. Area Chamber’s signature events by becoming a sponsor. World Trade Week | MAY 2

Our Mission

By being the voice of business, helping its members grow and promoting collaboration, the Los Angeles Area Chamber of Commerce seeks full prosperity for the Los Angeles region.

Diamond Club

The Chamber gratefully acknowledges the support of our largest member investors, the Diamond Club, for their help in fulfilling the Chamber’s mission.

AT&T Automobile Club of Southern California Bank of America Chevron Corporation Citibank N.A. Clear Channel Outdoor, Inc. JPMorgan Chase Bank, N.A. Kaiser Permanente Majestic Realty Co. Microsoft Corporation Occidental Petroleum Corp. Port of Long Beach Port of Los Angeles Ralphs Grocery Company Siemens Corporation Southern California Edison Southern California Gas Company, a Sempra Energy utility Southwest Airlines Co. Time Warner Cable Toyota Motor Sales, U.S.A., Inc. UPS Verizon The Walt Disney Company Wells Fargo The views contained in the Chamber VOICE reflect positions taken by the Los Angeles Area Chamber of Commerce and do not necessarily reflect the views of our Diamond Club members.

page USC established the first schools in the U.S. for cinema-television, gerontology and urban planning & development.

ACCESS Sacramento | MAY 13 - 14 Small Business Awards | June 11 Different sponsorship levels are available. Contact Lee Ligons, 213.580.7523 or

Voice Spring Edition 2013  
Voice Spring Edition 2013  

LA Chamber of Commerce Publication