2010 BUS INE S S RE S O U R C E & C OMM UNIT Y GUIDE
Strong First American Celebrates 120 Years in Santa Ana
Students & Startups
Get Wings A Closer Look at SACâ€™s Digital Media Center PLUS
Town We Showcase the Best Hotels, Restaurants, Museums and Other Destinations
SUPP POR RTIN NG SAN NTA A AN NA’SS STU S UDE ENTSS AN ND FAM MIL LIESS
A Collab A borativve Efforrt Betw ween
San nta An na & Unified Schoo ol
Boy Scouts of America
Partnersship made p possible with h funding fro om
USS Departm ment of Ed ducation, TThe Irvinee Companyy, the Ueb berroth Faamily Foun ndation and d Marion Knott Fou undation THINKKtogether.o org ● (7144) 543‐38007
Chairman of the Board Randy Barth THINK Together Secretary/Treasurer George Heidler, Jr. Tom’s Truck Center
The home office of the First American Corporation has become a landmark to travelers on the 55 Freeway. Story pg. 26
Vice Chair Mark McLoughlin Resources Global Professionals Immediate Past Chairman Richard Porras AT&T, Inc.
contents Mayor’s Message ........................................................................... 6 About Santa Ana............................................................................ 8 Elected Officials ............................................................................. 9 santa ana destinations: “on the town” ..................................... 10 Neighborhoods ............................................................................ 12
Interim CEO Curt Carson GSABA Directors Alfredo Amezcua Law Offices of Alfredo Amezcua Victoria Betancourt Coneybeare, Inc.
Facts+Figures .............................................................................. 14
Donnie Crevier Crevier BMW
Statistics ..................................................................................... 16
Ronnie Dalgado Doubletree Hotel Santa Ana/OC Airport
Community Resources ..................................................................17 digital media center: “students, startups get Wings” .............. 18 Education .................................................................................... 22 High School Inc. Academies ........................................................ 24 first american corp.: “still growing strong” ............................. 26 Enterprise Zone ........................................................................... 30 Quick Guide to Doing Business .................................................... 32
Marty Diaz-Morris R.H. Morris Group Jon Dietz FSSI Dr. Edward Hernandez Rancho Santiago Community College District Ed Lieber Elliott Lewis Lieber & Stumpf
WIA Programs & Rapid Response ................................................ 33
Arturo Lomeli Arturo Lomeli, D.D.S.
Development Projects .................................................................. 34
Frank Magaña SMWIA Local 105/Labor Management Cooperative Trust
Statistics ..................................................................................... 35 Business Alliance ......................................................................... 36 Restaurants & Catering ................................................................ 39 Lodging & Hospitality .................................................................. 40 Professional Services ................................................................... 42 Technical Support ........................................................................ 44
All content herein ©2010 by Greater Santa Ana Business Alliance 2020 N. Broadway, 2nd Floor, Santa Ana, CA 92706. All rights reserved. May not be reproduced without written permission. Tel: 714-541-5353, Fax 714-541-2238 www.SantaAnaAlliance.com.
Justin McCusker CJ Segerstrom & Sons A. Patrick Muñoz Rutan & Tucker Attorneys David Ross Waste Management of Orange County Arian Saadzoi American Airlines
BLEED TRIM LIVE
m ayo r ’ s m e s s a g e
about the mayor First elected to the Santa Ana City Council in 1986, Mayor Miguel Pulido has proven to be a leader, not only within the community, but regionally and nationally. Mayor Pulido has focused his efforts on June 3, 2010
improving the quality of life for all Santa Ana residents. During his term
s we gather for the annual State of the City luncheon, I’m pleased to provide updates to the business community on the accomplishments made by the City of Santa Ana during the past year, and on our efforts toward future projects.
of office, the City of Santa Ana has
Like other cities, Santa Ana is still struggling to survive budgetary shortfalls in funding for education, public safety and infrastructure. We have found ways to tighten our belts while continuing to provide the essential services our residents and businesses deserve. While this is still an ongoing challenge, we believe the future holds better days as the regional economy continues to improve.
facilitating business opportunities
benefited from a tremendous growth in economic opportunities. Mayor Pulido has also taken a lead role in in the global economy. He formed the Mayor’s Task Force on Arts and Culture, which has been instrumental in the development of the Artists
By forming strategic partnerships and collaborative efforts with the private sector, the City is supporting free enterprise and utilizing the resources of the business community. We have partnered with the Greater Santa Ana Business Alliance, the Santa Ana Unified School District, the Rancho Santiago Community College District, and many other organizations to promote economic growth. We are also working to promote “green” projects that reduce our energy dependence. I’m convinced these moves will lead to a stronger Santa Ana.
Village in downtown Santa Ana.
I’m appreciative of the community leaders, non-profit organizations, and neighborhood associations that support the city with their volunteerism. Together, we are all making a difference in meeting the needs of students, workers, businesses and residents.
High School of the Arts into Santa
Placing an emphasis on education, Mayor Pulido brought in California State University Fullerton’s graduate arts program and facilitated the relocation of the Orange County Ana. He led the City’s effort to locate the Discovery Science Center in the City’s Museum District and worked
This Community Guide serves as a year-round resource for the business community and for those moving into our city. I thank the advertisers in this publication and the sponsors of today’s event, who make it possible for us to gather each year.
aggressively on the $10 million Bowers Museum expansion. During the Mayor’s tenure, 60 neighborhood associations have been formed to re-
As we continue working together in this new decade, Santa Ana will become the pride of Orange County.
flect a strong community presence. The partnerships that Mayor Pulido has fostered between business and neighborhood leaders and City Hall have resulted in broader participa-
Miguel A. Pulido Mayor, City of Santa Ana
tion in government issues.
Saluting the Business Leaders of Santa Ana.
As part of our commitment to the community and the environment, Waste Management of Orange County is proud to support Santa Ana businesses in achieving their environmental goals. From everyday collection to environmental protection, Think Green. Think Waste Management. ÂŽ
ÂŠ2010 Waste Management, Inc.
4/30/10 12:06:21 PM
a b o u t s a n ta a n a
HISTORY Don Gaspár de Portolá, a Spanish expedition party leader, discovered a picturesque valley and river in Southern California, which he christened Santa Ana, in honor of Saint Anne, on July 26, 1769. José Antonio Yorba, a youthful expedition soldier, and his nephew Juan Peralta, were given a Spanish land grant for the area. They developed the Rancho Santiago de Santa Ana for cattle grazing and productive farmland. In 1869, William H. Spurgeon
anta Ana is truly a great place in which to live, work and play. It is a place for arts and culture, and home to never-before-seen exhibits, world-acclaimed artists, attractions, and classic architecture. It is a place for business, the world headquarters for global players, the site of business centers serving southern California, and the small business capital of Orange County. Santa Ana is known for its strong work ethic and for the pride of its neighborhoods. Santa Ana is a place with soul. This is where diversity brings people together, combining individual strengths to achieve a community in balance with economic vitality and livability.
purchased 70 acres from the Yorba family and plotted a townsite. The new town was given the name Santa Ana. In 1886, Santa Ana was incorporated as a city. Orange County was separated
The welcome mat is always out in Santa Ana. Our citizens have been sharing our city with friends, family and visitors for over one hundred years. This annual publication is your guide to finding the best products and services, community connections, and unique local attractions. Santa Ana has the businesses, schools and entertainment to delight even the most discriminating consumer. If you have business in Santa Ana, or if you’re here visiting, this publication will guide you to the services you need. In an urban center, you expect to find what you need and want. It’s all here in Santa Ana, outlined in this guide.
from Los Angeles in 1889, and Santa Ana was designated the County Seat. Santa Ana is the financial and governmental center of Orange County and a major city in the state.
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714.564.7172 firstname.lastname@example.org COMMERCIAL REAL ESTATE SERVICES
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The City of Santa Ana was incorporated on June 1, 1886. A City Charter was adopted in 1952, which established a Council/ Manager form of Government. A Council consisting of six Council members and a directly elected Mayor governs the City. Council candidates are nominated from wards, but elected by voters from the entire city. Council members are elected to four-year terms and the mayor is elected every two years. The City Council meets in Council Chambers in regular sessions the first and third Mondays of each month at 6:00 pm, or the following Tuesday if Monday is a holiday. Meetings are televised on CTV3 Time Warner Cable.
Pictured left to right: Vincent sarmiento, Councilmember, Ward 1; claudia alvarez, Mayor Pro Tem, Ward 5; sal tinajero, Councilmember, Ward 6; miguel Pulido, Mayor; carlos bustamante, Councilmember, Ward 3; michele martinez, Councilmember, Ward 2; david benavides, Councilmember, Ward 4.
FEDERAL President barack obama The White House 1600 Pennsylvania Avenue NW Washington, DC 20500 Comments (202) 456-1111 Switchboard (202) 456-1414 Fax (202) 456-2461 senator diane feinstein 331 Hart Senate Office Building Washington, D.C. 20510 (202) 224-3841, Fax (202) 228-3954 senator barbara boxer 112 Hart Senate Office Building Washington, D.C. 20510 (202) 224-3553, Fax (202) 224-0454 congresswoman Loretta sanchez 47th District District Office: 12397 Lewis Street, #101 Garden Grove, CA 92840 (714) 621-0102, Fax (714) 621-0401
David N. Ream
Joseph W. Fletcher
Clerk of Council: Maria D. Huizar Chief of Police:
Paul M. Walters
STATE governor arnold schwarzenegger State Capitol Building Sacramento, CA 95814 916-445-2841, Fax 916-558-3160 state senator Lou correa 34th District Capital Bldg., Room 4062, Sacramento CA, 95814 (916) 651-4034, Fax (916) 323-2323 2323 N. Broadway, Suite 245, Santa Ana, CA 92706 (714) 558-4400, Fax (714) 558-4111 state assemblyman Van tran 68th District State Capitol, Room 4130, Sacramento, CA 94249-0068 (916) 319-2068, Fax (916) 319-2168 1503 South Coast Dr., Suite 205, Costa Mesa, CA 92626 (714) 668-2100, Fax (714) 668-2104
state assemblyman Jose solorio 69th District State Capitol, PO Box 942849, Sacramento, CA 94249 (916) 319-2069, Fax (916) 319-2169 2400 E. Katella Ave., Suite 640, Anaheim, CA 92806 (714) 939-8469, Fax (714) 939-8986
COUNTY O.C. Board of Supervisors 333 W. Santa Ana Blvd., Santa Ana, CA 92701 supervisor Janet nguyen 1st District (714) 834-3110, Fax (714) 834-5754
on the town WE SPOTLIGHT A FEW OF OUR FAVORITE DESTINATIONS HERE IN SANTA ANA 1. The Bowers Museum of Cultural Art is a nationally celebrated institution of art and culture dedicated to the preservation, study and exhibition of the fine arts of indigenous peoples. Their guiding philosophy is that learning about peoples through their arts will lead us to a greater understanding of ourselves and a fuller appreciation of the marvelous diversity of the world in which we live. With more than 85,000 objects in its collections, focusing on the artworks of pre-Columbian, Oceanic, Native American, African and the Pacific Rim cultures, the collections are irreplaceable windows into civilizations both past and present. The Museum’s location, close to four major freeways and four miles south of Disneyland, makes the Bowers an ideal destination for visitors to Southern California. 714-567-3600 2. Discovery Science Center (DSC), a 59,000-square-foot learning facility designed to spark children’s natural curiosity, is Orange County’s largest nonprofit educational resource. Since opening in December 1998, it has been dedicated to educating young minds, assisting teachers and increasing public understanding and appreciation of science, math and technology through interactive exhibits and programs. It is a community-wide resource where families come together to learn and have fun. The County’s residents and school districts are served by this educational resource. Discovery Science Center now receives over 450,000 guests each year. 714-542-2823
2 3. The John Wayne Statue is located on the arrival level in the center of the John Wayne Airport terminal and rests atop a pedestal covered in the same marble that graces the entire facility. Designed in two tiers to allow visitors to touch the statue, the pedestal provides a fitting home for one of the nation’s most loved and most remembered patriots. In 1979, the Orange County Board of Supervisors renamed Orange County Airport as John Wayne Airport. The John Wayne Associates commissioned sculptor Robert Summers to create a bronze statue of “the Duke” in commemoration of the late actor and true American patriot. John Wayne was “a man of humility, of honesty, and a hero of the American West who was a symbol to the world of traditional American values.” The nine-foot statue was dedicated to the County in November, 1982 and placed outside, in front of the Eddie Martin Terminal. After the Thomas F. Riley Terminal was built, the refinished and restored statue was placed in the lobby of the new terminal. 949-252-5200
4. Antonello Ristorante captures the essence of Old World authenticity with a new Italian cuisine—Cucina Nostalgica Italiana. The authentic dishes, made with the freshest ingredients, are created by the executive chef with occasional assistance from owner Antonio Cagnolo’s mother, Mama Pina, whose influence is ever-present, whatever the inspired selection on the menu. Restaurant critics the world over have admired Antonello’s expansive menu of antipastos, soups, salads and fresh pasta dishes, as well as its ample variety of exceptional fish, poultry, veal and beef entrees. Antonello’s award-winning wine list boasts more than 700 foreign and domestic labels. For special occasions or business meetings, there are eight private dining rooms of varied sizes, with guest seating from eight to 85. 714-751-7153
5. The Doubletree Hotel Santa Ana/ Orange County Airport is located in the heart of the Orange County business district. With easy access to the 405, 55 and 5 Freeways, this full-service hotel is minutes from Orange County’s John Wayne Airport (SNA), and only six miles from the beautiful beaches of sunny
southern California. A French provincial theme distinguishes this richly detailed hotel. Spacious guest rooms, suites, and executive accommodations feature all the comforts of home and modern conveniences for business and leisure travelers alike. The Bordeaux Restaurant, serving breakfast, lunch and dinner daily, offers inspired menu selections created by award-winning chefs in a casually elegant atmosphere. The delightful Wine Bar, with its cellar ambiance, offers an extensive wine list and wines-by-theglass. 714-825-3333 6. McCormick & Schmick’s Seafood Restaurant on Main Street in Santa Ana brings the freshest seafood dining experience to Orange Country in a timeless and traditional atmosphere. They offer their guests dozens of seafood varieties at the peak of their seasons, including Alaskan Halibut, Hawaiian Mahi Mahi and a large selection of U.S. and Canadian oysters. Other menu highlights include pasta, poultry and beef specialties to tempt any palette. Join them weeknights for their Happy Hour Bar Menu and drink specials. Or complement your meal with a drink from their menu of classic cocktails, beer, wine and spirits. Their semi-private or private dining room is the perfect location to host your next event, either corporate or social. Their staff will work with you to develop a custom menu and provide the best experience for your guests. 714558-1963 These businesses are all members in good standing of the Greater Santa Ana Business Alliance. For a full listing of museums, hotels, restaurants and other great destinations in Santa Ana, visit www.SantaAnaAlliance.com and click on Business Directory.
Some photos appear courtesy of the Anaheim Orange County Visitor & Convention Bureau
Livability is the watchword of pride for 63 active associations representing neighborhoods with homes that span the past 115 years! As a result, people know their neighbors and take an active role in issues that improve their quality of life. In Santa Ana, “over the back yard fence” and “town hall” forms of networking ensure that residents’ voices are often heard all the way to City Hall. They truly make a difference in the decision-making process. Throughout the year, you’ll experience a host of neighborhood events and activities, including home tours, garden shows, concerts, and art exhibits, all in the context of neighborhood fun and pride.
In Santa Ana, residential neighborhoods range from custombuilt homes to older historic treasures to more contemporary tract developments. In many areas, an abundance of large yards and mature trees are a reflection of times past. In others, the emergence of live/work artists’ lofts are breathing new life into the meaning of downtown urban living.
Neighborhood Association Floral Park Washington Square Historic French Park Heninger Park Eastside Wilshire Square Thornton Park Fisher Park Park Santiago Logan Sandpointe Santa Ana Triangle West Floral Park Riverview West Edna Park
Website www.ﬂoral-park.com www.washington-square.org www.frenchpark.org www.neighborhoodlink.com/sana/heninpark www.neighborhoodlink.com/sana/eside www.wilshiresquare.org www.neighborhoodlink.com/sana/thorntonpk www.neighborhoodlink.com/sana/fprk www.neighborhoodlink.com/sana/santipark www.neighborhoodlink.com/sana/logan www.neighborhoodlink.com/sana/sna www.neighborhoodlink.com/sana/sat www.westﬂoralpark.com www.neighborhoodlink.com/sana/riverviewwest www.neighborhoodlink.com/sana/ednapark
Other Neighborhood Associations: Fairhaven Santa Ana Memorial Park Laurelhurst Sunwood Central Mar-Les Flower Park Portola Park Valley Adams Riverview Morrison Park New Horizons Mabury Park Casa de Santiago Casa Bonita Lyon Street Grand Sunrise
Lacy Delhi South Coast Mid-City French Court Morning Sunwood Shadow Run Central City Pico-Lowell West Grove Valley Madison Park Rosewood Baker Windsor Village North Meredith Parkwood Townsend/Raitt Downtown
Saddleback View Bristol/Warner Centennial Park Artesia Pilar Northwest Windsor Village Willard Bristol Memory Coalition Santa Anita Republic Homes Cedar Evergreen Co-Op Cornerstone Village Concord Riverglen Metro Classic Fairbridge Square
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Where Southern California finds the very best
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fa c t s + f i g u r e s
Location The City of Santa Ana is located in central Orange County about 30 miles southeast of Los Angeles and 90 miles north of San Diego. Santa Ana’s central location and easy access to freeways makes it a great spot from which to see Southern California attractions including Disneyland, Hollywood, Universal Studios, Knott’s Berry Farm, Orange County Performing Arts Center, Angel Stadium and the Pond in Anaheim. Santa Ana is the Orange County hub for Amtrak, Metrolink, and OCTA bus transit services.
• Longitude:117 degrees, 52’01 minutes West • Latitude: 33 degrees, 44’44 minutes North (NCDC: Weather Station, Radar Data Inventories, 2005)
• Santa Ana covers 27.2 square miles with an elevation of 134.8 feet above sea level.
• Largest city in Orange County • Ninth largest city in California by population (California State Department of Finance, 1/1/2008)
92701-92708, 92711-92712, 92725, 92728, 92735, 92799
January April July October
13.71 inches (annual season average 1906-2007)
Businesses in City:
13,000 (State of CA, Employment Development Department, Dec. 2007)
353,184 (CA State Dept. of Finance estimate, 1/1/08)
Low 45.1° F. Low 51.3° F. Low 62.0° F. Low 56.5° F.
High 68.1° F. High 72.8° F. High 82.8° F. High 79.3° F.
S s y a d f
Since 1995, America On Track has been actively working in the community, providing guidance and support to thousands of disadvantaged children and their families. Our award-winning mentoring, youth leadership, and children of prisoners programs have had great results in promoting academic success and better health and �tness, while discouraging the negative in�uences of drugs and violence. Find out more about On Track and how you can help us create a brighter future for the children and our community.
MENTORING | ACADEMICS | HEALTH & FITNESS | DRUG & GANG PREVENTION
s tat i s t i c s
Santa Ana is home to the largest resident population in Orange County, is the ninth most populated city in the state and the 50th largest nationwide. Although more than 50 percent of the City’s land is dedicated for residential purposes, Santa Ana boasts a thriving economic climate with about 13,000 businesses, 98 percent of which are considered small. With almost 38 percent of the city’s population under the age of 20, Santa Ana has a median age of 26.5 years—the youngest of the 100 largest cities in the US.
Ethnicity Hispanic: 257,097 (76.0%) Asian: 29,412 (8.7%) White: 41,984 (12.4%) Black: 4,309 (1.3%) Pacific Islander: 993 (.3%) Am. Indian, Eskimo, Aleut: 886 (.3 %) Other 273 (.1%) Two or more races 3,023 (.9%) (U.S. Census Bureau 2000)
Median Age School Enrollment Voter Registration Civilian Labor Force Unemployment Rate
26.5 54,252 103,969 164,300 10.4%
(U.S. Census Bureau 2000) (SAUSD. K-12/CA Dept. Ed., 12/31/08) (Orange County Registrar of Voters, 2/06/09) (State of CA, Employment Development Dept., 12/08) (State of CA, Employment Development Dept., 12/08)
Largest Private Employers
Ingram Micro Inc. First American Corp. Tenet Healthsystem Medical Inc. TTM Technologies Inc. DMS - Services LLC Freedom Communications Inc. DMS Facility Services Inc. Ponderosa Builders Inc. Alan B. Whitson Company Inc. Aluminum Precision Products (City of Santa Ana, Community Development Agency, 02/09)
75,462 (CA State Dept. of Finance, 01/01/08)
Median Home Price $567,200 Average Apartment Rent $1,393 Housing Units 73,375* Apartment Occupancy 93.2% People per Household 4.63 (3.04 countywide) (*CA Dept. of Finance, Housing Estimates, 1/1/07)
Median Income Assessed Valuation Building Activity
$43,412 (per household, U.S. Census Bureau 1990-2000) $21,931,443,628 (Orange County Auditor - Controller, 2008 – 2009) $93,619,867 (City of Santa Ana, 01/08 – 12/08)
Total Businesses - 13,000 Total Employed - 160,800 (State of CA, Employment Development Department, Dec. 2007)
$3,970,778,000 (CA State Board of Equalization, 01/07 – 12/07)
Top 3 Business Activities
Retail Trade Services; Hotels, Personal, Business Manufacturing (2002 Estimates)
1,140 Firms (18.8%) 1,077 Firms (17.8%) 852 Firms (14.1%)
60 Civic Center Plaza, Santa Ana, CA 92701
Fire Dept. Dispatch Business
120 W. Walnut, Santa Ana, 92701 1439 S. Broadway, Santa Ana, 92707
City Ofﬁces 20 Civic Center Plaza Santa Ana, 92701
City Hall City Manager City Clerk Mayor/City Council City Employment Community Development Business Offi ce Planning/Building Agency
714-647-5400 714-647-5200 714-647-6520 714-647-6900 714-647-6500 714-647-5360 714-647-5447 714-667-2700
County Ofﬁces 10 Civic Center Plaza Santa Ana, 92701
County Supervisors County Tax Collector County Information County Public Works
714-834-3100 714-834-3411 714-834-2000 714-567-6300
County Dept. of Ed. SAUSD Santa Ana College Santa Ana Main Library Regional Occupational Program
714-966-4000 714-558-5501 714-564-6000 714-647-5250 714-566-8400
Time-Warner Cable Time-Warner online AT&T Southern California Edison
Water-Public Works Public Works Agency Public Works Maintenance
888-TW-CABLE www.timewarnercable.com 800-310-2355 800-655-4555 800-441-2233 800-427-2000 Commercial 800-427-2200 Residential 714-647-3320 714-647-5690 714-647-3380
CityLine Online OC Register
www.citylineonline.biz 877-469-7344 625 North Grand, Santa Ana 92701
The Gas Company
Animal Control Parks & Recreation Housing Services Fair Housing Welfare Information Department of Motor Vehicles Grafﬁti Removal Integrated Waste Management Program O.C. Health Care Agency Orange County Transit District Schedule / Information John Wayne Orange County Airport Amtrak Service I The Depot OC Parks Santa Ana WORK Center
200 Kalmus Dr., Costa Mesa 92626 1601 E. Chestnut, Santa Ana 92701 1530 W. 17th St., Santa Ana 92706 26 Civic Ctr Plaza, Santa Ana 92701 1815 Ritchey St., Santa Ana 92705
714-245-8792 714-571-4200 714-667-2200 714-569-0823 714-834-8899 800-777-0133 1330 East First St., Santa Ana, 92701 877-786-7824 714-834-4000 714-834-7700 1725 West 17th St., Santa Ana, 92706 714-636-7433 949-252-5200 18601 Airport Way, Santa Ana, 92707 714-547-8389 1000 E. Santa Ana Blvd., Santa Ana, 92701 714-973-6865 714-565-2600
students & startups get their Wings T
he Rancho Santiago Community College District’s (RSCCD) Digital Media Center (DMC) that opened in September 2006 is the first facility of its kind in Orange County combining education and business in the digital media industry. The DMC was created to stimulate economic growth in Orange County by attracting emerging businesses to the area and providing educational programs in digital media arts, TV/ video communication, digital music and business seminars. The 28,000-square-foot DMC also features a business incubator program dedicated to the emerging digital media industry in the Orange County area. The $13.5 million project was made possible through a collaborative effort among the RSCCD, Santa Ana College, the City of Santa Ana, U.S. Department of Commerce Economic Development Administration and the WRJ Group.
Facility The DMC features a spacious, twostory welcome center; production facilities that serve as the home of the Santa Ana College TV/Video department and SAC-TV; digital media arts and digital music classrooms equipped with smart technology; and a business incubator for emerging digital media businesses. The Department of Commerce provided grant funds to initiate the development of the DMC. The goals of such Department of Commerce projects for the local community are: • Wealth generation • Technology transfer/commercialization • Economic development • Job creation
• High value, sustainable employment • Business-to-business transactions • Workforce diversification • Sales and income tax generation • Economic diversification • Attraction and retention of businesses The center now attracts, develops, and provides resources for many digital media businesses. History Through a unique alliance, a $1.6 million grant was secured through the U.S. Department of Commerce Economic Development Administration (EDA) in 2001. The DMC was built on 1.2 acres of land donated to RSCCD by the City of Santa Ana for the purpose of hosting the DMC. The center, located on the new Bristol Corridor, complements the downtown Santa Ana Artists’ Village and other community redevelopment initiatives. The project’s total budget included funds from the EDA grant and the Measure E local bond initiative passed by voters in November 2002. The state-of-the-art facility was designed by Miami, Florida-based Arquitectonica and the construction was completed by Bernards. Construction of the facility began in fall 2004 and was completed in late spring 2006. The location is at 1300 South Bristol St. (corner of West Wilshire Ave. and Bristol), Santa Ana, CA 92704.
The DMC’s TV/Video Department includes a 10,000-square-foot production studio used by student crews each Thursday to videotape the “Around & About Orange County” program in both English & Spanish. Studio cameras and equipment are operated by students under the supervision of faculty members. The skills acquired can then be used after graduation to find employment in the industry. The department also includes edit bays, a sound booth, a green room, and a gear center where students can check out portable video gear for location shoots (a $2500 video camera, for instance, requires just a $50 refundable deposit). Time Warner Cablevision airs the student-produced segments in 23 Orange County cities. At the opposite end of the building, Digital Media Arts classrooms contain rows and rows of the latest Macintosh computers. A student company called DMC Designs receives assignments from some of the residents in the business incubator to assist them in developing logos, websites and collateral materials. Students include their work in personal portfolios, and if their designs are used commercially, a donation is made to the department. Upstairs, the Digital Music Department looks much the same as media arts, except that musical keyboards are connected to each computer workstation. In these classes, students learn to “play” notes and chords into digital language. Another, smaller department is known as the Public Service Institute, which provides computer skills instruction,
mostly to older county workers and others at an amazing rate of just $5.20 per class. Business Incubator The DMC features a RSCCD-hosted, 10,000-square-foot business incubator nurturing digital media companies. The DMC’s business incubator offers a dynamic workspace for 11 emerging digital media small businesses, accompanied by a wide variety of business support services. Amenities As business incubator residents, companies are provided with: • An executive conference room and meeting rooms • High-speed network infrastructure, wireless Ethernet, and a centralized server room • Communication equipment including copier (.05 ea.), scanner, and fax • Completely furnished office space starting at 121 sq. ft. at an attractive three-year lease rate of just $1.70 per sq. ft. • A lounge for business incubator companies to network and build business relationships Services The business incubator assists startup digital media companies to grow and
succeed by offering specialized business support resources and services. The resident companies benefit from:
• Business consulting covering legal, technology strategy development, strategic marketing, social media strategy, and CPA services.
at the Business Incubator
• Networking opportunities with other entrepreneurial technology businesses.
• Discounted memberships and free access to networking organizations. • On-site educational classes and seminars to enhance working knowledge of business basics. • Access to graphic design students to assist with web and promotional designs. • Monthly CEO Roundtables to increase resident interaction and provide a forum to share experiences and milestones. • Assistance with investor recruitment by an in-house funding company and an investment bank. A total of $2.3 million in funding has been raised to date.
DesiYou Gustavo Chamorro, a very capable administrator with a background in workforce development, is serving as director at the Digital Media Center. He reports that two of the business incubator companies have now successfully moved out: True Games Interactive, which moved to Irvine and hired some 40 workers; and subsequently was purchased by India-based UTV, and moved to Texas (25% of UTV is owned by Disney).Also, former DMC Business Incubator resident MaMoCa was acquired by Santa Rosabased Motion Analysis Corporation. For more details about the Digital Media Center, telephone 714-241-5812 or visit www.dmc-works.com. n
Just Enjoy MelRoK Corporation Nuvolo Private Capital Network Proformance Capital, Inc. Reazon Systems, Inc. Topgallant Power & Locomotion
Established for the next 150 years. A century-and-a-half of academic heritage is just the beginning. Brandman’s Extended Education continues the values and rich legacy of Chapman University by helping you build your portfolio and skill set with professional development courses in education, business, technology and leadership. Courses are taught by subject matter experts and are available online, on-campuses or at your workplace. Call 949-341-9898 or visit us at www.brandman.edu/exed for more information.
www.brandman.edu/exed Brandman University is accredited by, and is a member of, the Western Association of Schools and Colleges (WASC).
e d u c at i o n
The people of Santa Ana believe in the future of their youth. They invest in their college and university-bound students, and help prepare them for new workforce challenges and opportunities in the 21st century. santa ana unified school district is recognized as one of the leading American urban school districts. For university transfer preparation, career training, or personal development, santa ana college has proven to be the best choice for advancement. The College has a reputation for excellence and is continually ranked a state leader for the number of students who transfer each year to a university.
Santa Ana Unified School District 714-558-5501 • www.sausd.k12.ca.us
Argosy University 714-338-6200 • www.argosy.edu
Art Institute of California, O.C. 714-830-0200 • www.aicaoc.aii.edu
Garden Grove Unified School District 714-663-6000 • www.ggusd.k12.ca.us
California Southern University 714-480-0800 • www.calsouthern.edu
Central County ROP, SAUSD 714-541-5537 • www.ccrop.org
Orange Unified School District 714-628-4000 • www.orangeusd.k12.ca.us
California State University, Fullerton 714-278-2011 • www.fullerton.edu
Corinthian Colleges, Inc. 714-427-3000 • www.cci.edu
Tustin Unified School District 714-730-7301 • www.tustin.k12.ca.us
Chapman University, Extended Education 714-997-6728 • www.chapman.edu
Digital Media Center 714-241-5812 • www.dmc-works.com
Rancho Santiago Community College District 714-480-7300 • www.rsccd.org
Santa Ana College 714-564-6000 • www.sac.edu
High School Inc. Academies 714-541-5353 • www.highschoolinc.com
Private & Charter High Schools
Santiago Canyon College 714-628-4900 • www.sccollege.edu
Taller San Jose 714-543-5105 • www.tallersanjose.org
Mater Dei High School 714-754-7711 • www.materdei.org
University of Redlands 714-549-2006 • www.redlands.edu
Orange County High School of the Arts 714-560-0900 • www.ocsarts.net
Vanguard University 714-556-3610 • www.vanguard.edu
Changing Lives through Career Education. Through its network of post-secondary schools and breadth of diploma and degree programs, Corinthian Colleges, Inc., provides students around the nation with the opportunity to pursue a better life in an in-demand field through highly specialized career training. We offer career education programs in business, health care, criminal justice, information technology and trades.*
Bringing the Mission to Santa Ana This summer, we’ll offer that same commitment to students with effective career training right here in Santa Ana through the opening of our new Everest College campus located at 500 W. Santa Ana Blvd.
For more information call
Please visit one of our school websites for more information. www.everest.edu • www.heald.edu • www.wyotech.edu *Programs vary by location.
high schooL inc. academies educational philosophy and methodologies for classroom instruction, thus producing the best-qualified graduates for local industries.
pened in 2007, High School Inc. Academies is a revolutionary partnership between the Business Alliance and the Santa Ana Unifi ed School District that prepares students for careers, develops a workforce with higher skills, and helps improve the local economy. This innovative, market– driven educational program is guided by principles that provide students the skills demanded by the local marketplace. In seven academies, learning is
focused on automotive, transportation & logistics; culinary arts; engineering & construction; global business; health care; manufacturing; and new media. Research studies in local business community workforce demands have helped shape the
n The Academies provide concurrent fulfi llment of state graduation requirements through integrated academic and technical classes, and may receive class credits at local colleges and trade schools.
and incentives for teachers, and a management team that routinely assesses and adjusts the curriculum to reﬂ ect trends in student achievement, labor market conditions, and community welfare. This new institution directly benefi ts our county’s most
secure a good job, start a business, or go on to a college or university.
challenged minority. HSI will eventually enroll as many as 2,700 Santa Ana students who are passionate about learning and disciplined to excel in a challenging setting. The school actively targets students whose potential and motivation are unfulfi lled in a traditional classroom setting.
new thinking in secondaryschool education. Matching local labor pool skills to market demands is the primary goal. By utilizing a curriculum that can respond to local market conditions, the city of Santa Ana and the Orange County business community will benefi t from a more competitive workforce. And in so doing, we are helping increase the high school graduation rate, prepare our future workforce, and change lives. n
The Academies concept is a successful new model that can be replicated in other urban areas, and represents
n A council of business leaders directs curriculum planning to include fi eld trips to industry facilities, equipment
demonstrations by managers and foremen, internship opportunities, job shadowing, and part-time employment.
n Students learn valuable, real-world skills by completing team project assignments that teach rigor and relevance. Teams track their progress with daily entries in online journals. HSI’s innovative approach to high school education includes greater accountability
By graduation, Academy students are fully prepared to choose one of several career options: immediate employment in a chosen industry; higher education at a college, university or career technical school; or establishment of a start-up business as a proprietor or partner. These high school seniors graduate with the skills, abilities and knowledge required to
Serving children and families in the City of Santa Ana and the surrounding cities since 1979â€Ś Orange County Head Start, Inc. (OCHS), a nonprofit agency, supports the development of strong children, strong families, and strong communities. Through early childhood development programs and services, children are prepared cognitively, physically and emotionally, to enter kindergarten ready to learn. Parents are empowered as leaders and advocates for their childrenâ€™s education, familiesâ€™ success, and betterment of the communities where they live, work and play. OCHS, and its five delegate agencies, serve over 4,000 preschool aged children and families throughout Orange County and Hawaiian Gardens. The program offers services to pregnant women and children ages birth to five, and their families, including homeless and foster families, teen parents, and children with disabilities. Programs are offered in both center-based and home-based settings, with full and part day options available.
Orange County Head Start, Inc. 2501 S. Pullman Street, Suite 100 Santa Ana, CA 92705 714-241-8920 www.ochsinc.org
still growing strong AFTER 120 YEARS, FIRST AMERICAN CORP., UNDER FOURTH-GENERATION FAMILY LEADERSHIP, STILL CALLS SANTA ANA HOME
he First American Corporation traces its roots all the way back to 1889, when Orange County—a rural, undeveloped area at the time—split off from the county of Los Angeles. Two firms were opened to handle title matters in the brand-new county. Five years later, C.E. Parker, a local businessman, succeeded in merging the two competitors into a single entity. He was named president of the resulting company—Orange County Title Company—the predecessor to today’s First American Title Insurance Company,
the largest subsidiary of The First American Corporation. During its first 70 years, the company’s growth paralleled that of Orange County—modest but steady. It earned a reputation for diligence, thoroughness and friendly, personal service. In 1924, it became one of the first abstract companies in California to qualify to issue policies of title insurance. Donald Parker Kennedy, grandson of the founder, joined the company after finishing law school in 1948. He soon realized that the company (continued)
First American President Parker S. Kennedy
needed to expand beyond the boundaries of the county in order to flourish. In 1957, the board of directors authorized an expansion plan with the intent of becoming a powerhouse in the Southern California market. However, the decision to provide services where its existing customers had operations soon led the company far beyond California’s borders. In 1963, D.P. Kennedy was named president of the company, taking over for his uncle, George Parker. By this time, the company had changed its name to First American and was operating in four states. As First American began to grow and title offices were established outside of California’s borders, the company had
its initial public offering on the over-thecounter market in 1964. By 1982, First American Title served every region of the country. In 1993, the company moved its shares onto the prestigious New York Stock Exchange. In May 2000, the company changed its name to The First American Corporation to more accurately reflect the company’s diverse business mix, which includes a number of nonfinancial services. Today, C.E. Parker’s great grandson Parker S. Kennedy serves as chairman and CEO at First American. “Orange County was a great place to be, and it still is,” he says. “In the real estate environment, there’s a lot of activity, and even in these down times it’s still a pretty good market. The reason we have stayed in Santa Ana is that it’s a great place for us to be. We’ve always felt appreciated here. My dad and I have always loved being in Santa Ana. In the early 1990s, one of the criteria for where we would build our corporate headquarters was to stay in Santa Ana. We had looked in Irvine and in Tustin, but all things being equal, we wanted to stay in Santa Ana. We’re now one of the bigger corporate complexes in the city.” “Orange County was a great place to be in the title business—probably the best growth area in the United States in the post-war years. My dad, Donald Kennedy, started running the company in 1957. He was the one who really drove the growth. It was just one office when he took it over; he began to expand to adjacent counties and nearby states, and then jumped to the East Coast. By 1986 we were the largest title insurance company in the country. Now some mergers have pushed us to number two—there’s been a lot of consolidation in our industry.”
fter subsequent success in Canada, First American developed international operations around the world. It was the first title insurance provider in Mexico, Korea, and Hong Kong, and has the leading market share in Australia and England. Today, First American continues to explore new international opportunities, as well as work with government officials and community
leaders in developing nations to help these leaders create legislation that protects landowner rights and secures a stronger local economy. Kennedy is effusive about his company’s home town. “City Manager Dave Ream was instrumental in all of this,” he says. “We know him because both my dad and I were involved in the Bowers Museum with the city. I also knew Dave through the Greater Santa Ana Business Alliance. Of course, we’ve always been happy to be an Alliance member. In all communities, there are institutions that are central to everything that goes on. It might be a church in a rural midwestern community, or an Elks Club in another, or a Rotary Club. In some areas it’s even a golf club, but there are institutions that draw together the business community and become its focal point. In Santa Ana, it’s the Business Alliance.”
diverse neighborhoods. It’s a remarkable place. “I definitely would encourage businesses to consider Santa Ana as a home base. For one thing, I think it’s hard for most businesses to be able to justify very expensive office space. While Santa Ana is not the fanciest address in the county, it’s still a plus. Some financial businesses have to have a regional office in Newport Beach. But if you’re manufacturing things, and have people who roll up their sleeves every day and work very hard, it’s better to be in less expensive real estate. Most of the buildings in Santa Ana are very nice, but they’re just not as expensive as elsewhere. “You also have a great workforce in Santa Ana, if you’re in the manufacturing business. I think we have a good educational system, that produces good workers. And I think the city of Santa
advanced technology, innovative solutions, and a focus on the long-term success of its business units and its customers. Adding to the success of its title insurance and trust businesses, First American has sought out ways to provide complementary services and products that its customers need. It has incorporated new companies including a home warranty subsidiary, a real estate tax service, a credit reporting company, and a flood certification firm. Recently, First American announced it is splitting its information solutions and financial services groups into two separate, publicly traded companies. The separation is targeted to close in June. “CoreLogic” will trade under the symbol CLGX. First American Financial Corporation will adopt the FAF ticker symbol for trading on the New York Stock Exchange. The group of businesses
“Santa Ana is such a diverse community and so spread out geographically, with so many diverse neighborhoods. It’s a remarkable place.”
ennedy knows whereof he speaks. His great grandfather was one of a small group of men who in 1889 started the Orange County Chamber of Commerce, which later became the Santa Ana Chamber, which became the Business Alliance His grandfather Rex Kennedy was chairman of the board at the Chamber, and Parker Kennedy himself was chairman in the mid-1980s. “If you own real estate, I think you should be active in your community. Companies are giving less now and executives are giving more, because public companies are under so much more scrutiny and pressure than they used to be. But we are still pretty generous; we give to a lot of local charities. When you add it all up, it’s good for the company and for the people involved. “So we’ve always been active. Santa Ana is such a diverse community and so spread out geographically, with so many
Ana is business friendly. So I would recommend that businesses come to Santa Ana.” The First American family of companies, many of which command leading market share positions in their respective industries, now operate within five primary business segments, including: title insurance and services, specialty insurance, mortgage information, property information, and risk mitigation and business solutions. As the nation’s largest provider of business information, First American is now able to use its vast information resources to predict market trends and create solutions that can guide customers’ businesses. By looking at the data for patterns, First American is able to provide customers with longterm solutions that help them to run their businesses more productively and with less risk. First American’s state-of-the-art technology makes this level of service possible with automated processes,
that will come to market under the new CoreLogic brand encompasses more than 20 different business lines in the areas of data, analytics and outsourcing services, as well as consumer credit and information companies. CoreLogic is expected to be a $2 billion revenue company with more than 10,000 employees worldwide and be a market leader in the areas of data, analytics and business information services. So 120 years later, Santa Ana-based First American has become a diversified, international services provider and a Fortune 500® company. Its products now support the major economic events of people’s lives—getting a job, buying or renting a home, purchasing a car, securing a mortgage, and buying or building a business. And the First American eagle is still an image that makes Santa Ana proud.n
What Types of Businesses are Eligible? Businesses of all types and sizes that are located in the Santa Ana Enterprise Zone are eligible. The Enterprise Zone (EZ) covers over 98% of the City of Santa Ana’s commercial and industrial space and encompasses more than 16 square miles. To verify if your business address is in the Santa Ana EZ refer to the map below, call an EZ representative or check the EZ street ranges on the city website (see info below).
Description of Program and Benefits: On June 8, 2008 the City of Santa Ana received a 15-year EZ designation. The EZ program is designed to promote business growth and job generation by offering state tax credits and highly valuable incentives to businesses. The incentives provided by the Santa Ana EZ program include: HIRING CREDIT - A qualified business may earn $37,440 or more in tax credits per qualifying employee over a five-year period. Newly hired employees are screened for eligibility and a Hiring Credit Voucher (TCA-EZ1) is issued to the EZ business. SALES OR USE TAX CREDIT - California income or franchise tax may be reduced by the amount of sales or use tax paid on certain machinery and machinery parts and data processing, telecommunications and office equipment purchased for exclusive use in the EZ. $1.55 million or more per year in tax credits is available for qualifying purchases. BUSINESS EXPENSE DEDUCTION - Part of the cost of certain property purchased for exclusive use in the EZ may be deducted as a business expense in the first year it is placed in service. NET OPERATING LOSS CARRYOVER (suspended for 2002 and 2003 tax years) - Up to 100% Net Operating Loss (NOL) for individuals or OF SANTA ANA EZ income for those years. corporations doing business in the EZ may be carried over for up to 15 years to reduceCITY the amount of taxable
Enterprise Zone Map
NET INTEREST DEDUCTION FOR LENDERS A deduction from income is allowed on the amount of “net interest” earned on loans made to a trade or business located exclusively in the EZ.
Enterprise Zone Area
(Effective Date: June 8, 2008)
Enterprise Zone Expansion Area
(Effective Date: February 25, 2010)
LA VETA AV.
Santa Ana City Limits
GARDEN GROVE BL.
21TH ST. 19TH ST.
CIVIC CENTER DR. 5TH ST.
BROADWAY MAIN ST.
MC FADDEN AV.
IVER ANA R
RE DH I
FLOWER ST. WARNER AV.
For More Information:
Once you have verified that your business address is located in the EZ, consult your accountant or state tax preparer and start taking advantage of the EZ tax benefits. Contact the City of Santa Ana for more details about obtaining a Hiring Credit Voucher (TCA-EZ1) for qualified employees.
SANTA CLARA AV. LINCOLN
Contact the City of Santa Ana Economic Development Division at (714) 647-6987 and ask for an EZ representative. Access additional information, download forms and view valuable links on the City of Santa Ana website at www.santa-ana.org/business and under “Business Incentives” click “Enterprise Zone.” To make an appointment and for more information about EZ Hiring Credit screening at the Santa Ana WORK center call (714) 565-261. Businesses can send new hires to the Santa Ana WORK Center Wednesdays, 9 am to 12 noon.
FAIRHAVEN AV. MEMORY LN.
Are your employees giving you enough credit?
Earn over $30,000 in Enterprise Zone Tax Credits per Employee! ELLS Certified Public Accountants and Business Advisors is a full service Santa Ana firm with extensive experience with claiming EZ credits.
Call us today for a free review of your records to see if youâ€™re claiming all your EZ tax credits. 1611 E Fourth Street, Suite 200 Santa Ana 714.569.1000 www.ellscpas.com
Quick Guide to Doing Business: A 10-Step Plan to Setting Up Shop in Santa Ana 1. Evaluate Your Needs and Determine Your Location City of Santa Ana Economic Development Division (714) 647-6987 www.santa-ana.org/business The Economic Development Division has information on business incentive programs, starting a business, job training and placement, and export development assistance. We are located at 20 Civic Center Plaza, 6th Floor, Santa Ana, California. Working in cooperation with the private real estate community, the City also assists businesses wishing to locate or expand by identifying possible locations. Call to find out if your prospective site is located in the Enterprise Zone, an area that offers tax benefits.
2. Follow the Zoning Ordinances for Your Business Location City of Santa Ana Planning & Building Agency (714) 647-5804 www.santa-ana.org/pba/planning/Planning_Home_Page.asp The City has established zoning ordinances for both home-based businesses and commercial addresses.
3. Name Your Business To File a Ficticious Business Name: Orange County Clerk-Recorder’s Office (714) 834-2500 www.oc.ca.gov/recorder/FBNFiling.asp If you intend to name your firm anything other than your own name, you must file a Fictitious Business Name, also called a DBA (Doing Business As).
6. Get the Right City Permits Zoning For questions about Zoning, Environmental Review, Land Use, and Conditional Use Permits. (714) 647-5804 Planning & Building Agency For questions about Plan Check, Mechanical, and Electrical Permits. (714) 647-5804 Business License For questions about obtaining your business license. (714) 647-5447 Public Works For questions about public right-of-way, sanitation, and recycling. (714) 647-5690 Fire Prevention Services For questions about hazardous materials, underground storage tanks & fire investigation. (714) 547-5700 Permit Assistance Team For questions about which permits to obtain. (714) 647-6987
4. Get a Business License
7. Get a Federal Employer Identification Number (FEIN)
City of Santa Ana Business Tax Administration (714) 647-5447 www.santa-ana.org/finance/FI-BusLicGenFAQ-Lvl3.asp Any person operating a business in the city must obtain a business license and pay an annual business license tax.
Internal Revenue Service (800) 829-1040 www.irs.gov/businesses/index.html A partnership, corporation, or a sole proprietorship with employees requires a Federal Employer Identification Number (FEIN), also known as a Federal Tax Identification Number. A sole proprietorship without employees can use the owner’s social security number.
5. Get Important State Permits
The Economic Development Division can help you determine what other permits or licenses you may need. Contact the appropriate offices listed below: 8. Get a State Employer Identification Number (SEIN) Employment Development Department For Wholesale and Retail Businesses (888) 745-3886 Apply for a Seller’s Permit. www.edd.ca.gov/Payroll_Taxes/Am_I_Required_to_Register_as_an_Employer.htm State Board of Equalization: (714) 558-4059 The same rules generally apply for a State Employer Identification Number as for a Federal Employer Identification Number. Please refer to the item For Restaurants and Food Vendors above. A Health Inspection is required. The Orange County Environmental Health Division: (714) 433-6000 9. Open a Checking Account for Your Business For Restaurants Serving Alcohol and Liquor Stores A Liquor License is required. California Department of Alcoholic Beverages Control: (714) 558-4101 For Some Types of Retail and Manufacturing South Coast AQMD: (909) 396-2000 www.aqmd.gov For Business Structure If you are filing as a corporation, S corporation, partnership, or limited liability company, you must register your business. California Secretary of State: (916) 657-5448, www.ss.ca.gov
Separate business and personal accounting is essential for tax returns.
10. Write a Business Plan Successful businesses have a business plan. The Orange County Small Business Development Center offers a workshop on how to prepare a business plan. For a schedule of low-cost workshops, call (714) 564-5200 or visit www.ocsbdc.com.
For more information contact: City of Santa Ana Economic Development Division 20 Civic Center Plaza, Santa Ana, CA 92701 (714) 647-6987 www.santa-ana.org/business
workforce investment act programs What Types of Businesses are Eligible? Businesses of all types and sizes are eligible.
Description of Program and Benefits: Through the Workforce Investment Act (WIA) funding, the Santa Ana WORK Center is able to assist the workforce needs of business. All services are free of charge. JOB LISTINGS – Businesses may post job openings free of charge. Job orders are seen by a wide network of workforce professionals who have access to qualified candidates, ranging in skill, education and experience. Businesses can indicate on the Job Order Form the method of contact for job applicants. On-Site Services – The Santa Ana WORK Center is able to provide facilities to test, interview or screen job applicants. Additionally, the Santa Ana WORK Center can arrange special hiring events and job fairs; consider it a “human resources office” away from the office. On-The-Job Training (OJT) – This training program has been designed to increase the specific job related skills of participants by providing them with related work experience specific to a chosen occupation; and through direct work experience increasing participant’s potential for future work opportunities and earnings. OJT provides reimbursement to the employer of up to 50 percent of the wage rate of the participant for the costs of providing the training and additional supervision related to the training. Work Experience (WEX) – Employers who are interested in hiring a job seeker, with a limited work history or lack work experience. The Santa Ana W/O/R/K Center will pay 100% of a participant’s salary including workers’ compensation and liability insurance for 16 weeks.
r a p id re s p o n s e te a m The Santa Ana “Rapid Response Team” is a non-profit, federally funded program, offering complimentary liaison services to Santa Ana businesses and their employees facing layoffs or facility closures. EMPLOYER BENEFITS Economic advantage – “Rapid Response” reduces a company’s unemployment insurance liability by allowing the Santa Ana WORK Center to assist ex-employees to quickly find re-employment. Additionally, the Rapid Response Team offers layoff aversion through refinancing programs and utilization of labor market information. The liaison’s services may improve possible negative perceptions of downsizing through public relations. EMPLOYEE BENEFITS Free customized outplacement services for all levels of employees include the following: n Assistance with Individual Retirement Account (IRA)/401K planning n Assistance with unemployment compensation filing n Employment counseling and local support services n Pre-layoff orientations n Access to information on other career opportunities n Referrals to debt management agencies n Relocation and labor market information n Résumé and interviewing techniques workshops n Training for new opportunities through classroom, on-the-job training or vocational training TRADE IMPACTED CLOSURES If a business closure is a result of import/export competition, employees will be eligible for certain additional benefits under the North American Free Trade Agreement (NAFTA). The Santa Ana “Rapid Response Team” can help companies and their employees access these benefits. Getting Started For More Information When facing layoffs contact the Santa Ana WORK Center. Contact (714) 565-2660. Access additional information on www.santa-ana.org/cda/workcenter.asp
development projects One Broadway Plaza, 1109 N. Broadway Located at Broadway and 10th Street, the 518,000-square-foot office tower will have ground-floor restaurants and support services as well as an attached eight-story parking garage. Artist Village Live/Work Lofts (Olson Lofts), 201 N. Main Street The first two phases of these live/work lofts, totaling 70 units, sold out quickly because of their Artists Village location and desirable design, characterized by high ceilings, exposed structural elements and hardwood floors. Plans for the last phase—Sycamore Lofts— have been finalized and, when built, will add 16 units to the project. Santiago Street Lofts, 900 E. Santa Ana Boulevard Across the street from the historic Santa Ana Regional Transportation Center, 108 live/work lofts offer a village-like setting located within walking distance of downtown. 4th District Court of Appeal The new 4th District Court of Appeal building, located at the northwest corner of Santa Ana Blvd. and Ross Street, was completed in 2009. The new court building, clad in luminous natural stone, reinforces Santa Ana’s role as the seat of government for Orange County. Latino Health Access Community Center and Park A new 3,200 square foot community center and 16,000 square foot park will be constructed on four vacant parcels adjacent to the Spectrum Condominiums on 4th Street. This unique project was made possible through a partnership between Latino Health Access, the City of Santa Ana, St. Joseph’s Hospital and Northgate Gonzalez Market. Corinthian Colleges Corinthian Colleges will be occupying a four-story, 40,000 square-foot office building at Santa Ana Blvd and Ross Street. The school will offer degrees in the technical field and specialty trades that will complement professional services found in the downtown. City Place, 2775 N. Main Street City Place is a chic, urban-flavored village of elegant townhomes, lofts and retail located at Main Street and Memory Lane, across from Westfield MainPlace and next to Santiago Park. In addition to three residential communities—The Lofts, The Courtyards and The Park —City Place provides an upscale retail experience with McCormick & Schmick’s Seafood Restaurant, Geisha House, Mother’s Market and more. Discovery Science Center, 2500 N. Main Street According to Parents magazine, the Discovery Science Center is 11th out of the 25 best science centers in the country. Nearly 500,000 people a year visit Orange County’s only Smithsonian Affiliate for interactive science experiences. Educational outreach programs reach an additional 130,000 students throughout Southern California. Expansion plans include 30,000 square feet of exhibit area, office and warehouse space, and a parking structure. Bowers Museum, 2002 N. Main Street World-class exhibits such as the recent Terra Cotta Warriors show have set records for attendance and continue to distinguish the Bowers as the county’s largest and finest museum. The Dorothy and Donald Kennedy Wing has more than doubled the museum’s exhibit space and created a 300-seat auditorium, two 5,000-square foot galleries, and a central atrium designed to host special events for up to 500 guests. Skyline at MacArthur Place, 9 and 15 East Hutton Center Drive The recently completed Skyline at MacArthur Place is composed of two gleaming 25-story towers housing lavish condominiums overlooking a 2.5-acre lake. Less than one mile from John Wayne Airport, South Coast Plaza and the Performing Arts Center. MacArthur Place Along MacArthur Blvd. and MacArthur Place, a new four-story express class Courtyard by Marriott hotel will provide modern amenities for business travelers. Cinema Tower will be the third 25-story high-rise, with 150 upscale residences with city views. The project’s integral development calls for 276 low-rise condominiums at the corner of Main and MacArthur.
Commercial Activity MainPlace, 2800 N. Main Street One of Orange County’s premier shopping malls, MainPlace features top department stores including Macy’s and Nordstrom, a wide array of dining options and a comfortable shopping environment. This 1.1 million-square-foot mall, owned by Westfield, recently underwent an interior renovation that revitalized the look and feel of the center, including the addition of JCPenney in 2007. Westfield currently is exploring plans to expand the center in order to capitalize on the mall’s excellent location at the intersection of the 5, 22, and 55 freeways. Santa Ana Auto Mall The Santa Ana Auto Mall enjoys great visibility from its location adjacent to the 55 freeway. New entryway signage and interior landscaping further enhance the auto mall’s appeal. It is home to Crevier BMW/Mini, which recently completed the expansion of its showroom and parking structure, as well as Santa Ana Honda, which is in the planning stages to expand its dealership. Homeplace Shopping Center, 1935 E. 17th Street Homeplace Shopping Center is located west of Tustin Avenue on 17th Street, in close proximity to the 55 freeway. The center features an approximately 21,000-square-foot food court with patio space, which will accommodate the large professional and medical daytime population. Tenants include Shabu Shabu, Chipotle, L&L Hawaiian BBQ and more. Project Location Harbor and 5th Plaza 421 N. Harbor Blvd. Crazy Horse Square 1580 E. Warner Ave. St. Gertrude Retail 1400 W. St. Gertrude Ave. Fairview Center 711 N. Fairview St. Quintero Center 1003 S. Bristol First St. Retail 3212 W. First
Sq. Feet 21,700 20,154 8,000 21,300 4,200 29,500
Use commercial center retail, restaurants retail retail, medical retail, restaurants retail, restaurants
Residential Jackson Street Homes, 1101 N. Jackson Street The Jackson Street Homes project by Sunset Homes comprises 16 single-family homes at Jackson and Eleventh streets, adjacent to 18hole Willowick Municipal Golf Course in northwest Santa Ana. Vista Del Rio, 1600 W. Memory Lane Vista Del Rio, in northwest Santa Ana, is a project by the Foundation for Affordable Housing. When completed, it will provide 41 homes to special needs residents. Town and Country Manor, 555 E. Memory Lane Adjacent to City Place and Santiago Park sits Town and Country Manor, a retirement and healthcare center that has called Santa Ana home since 1975. Town and Country Manor plans to build an 8-story residential tower with 174 new senior independent living units at the existing 10 acre campus.
Office Space Project Olen Properties Xerox Tower II
Location 601 N. Parkcenter Dr. 200 N. Cabrillo Park Dr.
Sq. Feet 29,300 284,000
Details Two two-story buildings Five-story building
City of Santa Ana, Community Development Agency 20 Civic Center Plaza, Santa Ana, CA 92701 • (714) 647-5360 www.santa-ana.org/business
the business alLiance
Established in 1889, the Greater Santa Ana Business Alliance is the oldest and most innovative business association in Orange County. The Alliance is committed to fostering business growth, career training, research and development, employment for youth, and a balance between economic vibrancy and livability. It continues to be the leading voice for progress, economic prosperity, educational advancement and workplace development.
Vision Statement “To transform our community into a model of sustainable prosperity.”
MISSION STATEMENT “To broker community solutions that create economic growth.”
CORE VALUES Leadership
We recognize civic opportunities, formulate solutions and mobilize resources to bring to reality our vision of a thriving, prosperous community.
We adhere to personal and organizational guidelines of behavior that, publicly and privately, are morally binding in principle and in practice.
We create new concepts to reach our goals, operating with high degrees of resourcefulness and professionalism in process and performance.
We form business partnerships marked by openness, trust and cooperation, establishing community programs mutually beneficial to all parties.
Pursuing both social equity and economic development, we are building a life-changing legacy of hope and opportunity for generations to come.
Initiatives: Workforce Solutions • Developing the skills, knowledge and abilities needed for success in the workplace of seven growth industries. • Supporting a new high school-level technology academy in Santa Ana. High School Inc. Academies is a first-of-itskind partnership between the business community and the Santa Ana Unified School District.
Education & Training • Breaking the English language barrier to economic prosperity and sustainable jobs. • Supporting the Rancho Santiago Community College District in building community awareness and support for English as the language of business.
Community Engagement • Building the foundation of the Business Allliance through the retention and attraction of member investors. • Evaluating and implementing member benefits, services and programs that increase the value of member invest ments and provide opportunities for members to build their business and expand their return on community invest ment.
2020 N. Broadway, 2nd Floor, Santa Ana, CA 92706 • 714-541-5353, Fax 714-541-2238 • www.SantaAnaAlliance.com
Is Your Business Connected? The Greater Santa Ana Business Alliance is 120 years old, a volunteer-driven, membership-based organization forged from the business, governmental, educational and social sectors, all working in collaboration to create a better quality of life and prosperous business environment. Men and women like you, companies like yours and organizations with similar values are joining the Alliance every day. These individuals are providing leadership, sharing knowledge and exchanging business with one another. All taking pride in the redevelopment of a vibrant community we are proud to call home. Together, we are creating a revived sense of community, and connecting one business at a time.
Business to Business Business begins and ends with a handshake. Our networking events are business playgrounds for entrepreneurs and account managers. Weekly networking opportunities to build relationships, word-of-mouth referrals and name recognition are open and waiting for you. Join us and come shake hands with your future customers. Monthly Mixers, Quarterly Memberfests At these informal business socials, you meet and network with fellow members and community leaders, welcome new members and learn more about the benefi ts of GSABA. Monthly Networking Luncheons Mixing networking with sales and marketing training is a win/win and a recipe for new business development. A great way to improve your sales opportunities. AM Partnership Leads Group An exclusive group of dedicated members (membership program within our membership) meets semi-monthly to exchange leads with one another and build lasting relationships. Annual Business Expo This is an event you do not want to miss. Reserve your display space and increase
your customer base. A sell-out every year; more than 500 prospective customers, great entertainment, food, prizes, booth awards and more.
Connecting to Education High School Inc. is a community initiative and partnership between the Santa Ana Unifi ed School District and the Business Alliance, determined to help our youth become better prepared for the world of work and higher education. HSI goals are to increase the number of students who achieve passing grades and complete courses that are career-relevant and a step above introductory/basic; decrease the number of high school dropouts; and increase the number of high school graduates who graduate with community college credits and are eligible to attend college.
guests all gather by the hundreds to hear Mayor Miguel Pulido make his annual presentation on projects in progress and those planned for the future. Community business partners show their civic pride and support of our great city by sponsoring the State of the City and advertising in this Guide. Fundraising can be fun! The annual AT&T Golf Tournament raises substantial funds to continue our mission of developing the local workforce. Come play a round of golf with us, and help us work to strengthen the local economy.
Connecting to Relevant Info Staying up to date with business and market trends, HR regulations, tax implications, compliance issues and local issues can be strenuous and overwhelming. Speaker forums, workshops, seminars, HR roundtables, electronic newsletters, the annual Community Guide, business directories and market indicator updates keep you informed and in business.
Advocating for Business
A quality prepared workforce is businessâ€™ most valuable asset. Business and education now work side-by-side to close the skills gap of our future workforce and the needs of business. A worthwhile investment in our community and future business success.
Unfortunately, itâ€™s safe to say that California is a tough state in which to operate a business. Business creates jobs and wealth, and contributes resources for government to exist. We can no longer stand by, be underrepresented and not fi ght for our ability to be successful. GSABA is dedicated to getting the right people elected and then working with them to protect the interests of business.
Connecting to Community Community involvement is an open-door policy for all Business Alliance members. Whether itâ€™s event planning or discussing legislative issues, working on projects with fellow members is the best way to build relationships and grow your business.
Get connected today! Greater Santa Ana Business Alliance
The State of the City Luncheon is our premier community event. Business leaders, elected offi cials, and other distinguished
Tel: 714-541-5353 ext. 102 www.SantaAnaAlliance.com
Santa Ana Grocery Store Convenience. Warehouse Store Savings! La Conveniencia de una Tienda de Víveres... ¡Los Ahorros de una Tienda Almacén!
Your Buck Stretches Here!
¡Aqui Su Dinero Rinde Más!
SELECTION Low Prices
new items in smaller convenient sizes.
productos nuevos en tamaños más pequeños y convenientes!
Best Prices In Town!
1523 W. 17th St. 714-954-0721
W. 17TH ST.
¡Los Mejores Precios en la Ciudad!
Hours: Sun.-Sat. 6am-10pm © Copyright 2010 Smart & Final Stores LLC.
r e s tau r a n t s & c at e r i n g
the olde ship 1120 W. 17th St. Santa Ana, CA 92706 (714) 550-6700
subway 1015 S. Main St. Santa Ana, CA 92701 (714) 835-5555 subway 3827 S. Bristol St. Santa Ana, CA 92704 (714) 850-0782
restaurants 2 hutton centre - the food court 2 Hutton Centre Dr. Santa Ana, CA 92707 (310) 459-9196 in-n-out burger, inc. 815 W. Bristol Ave Santa Ana, CA 92703 (949) 509-6200 knowlwood restaurants 2107 East 17th Street Santa Ana, CA 92705 (714) 429-9356 mcdonald’s - John Wayne airport 18601 Airport Way Santa Ana, CA 92707 (949) 252-6102 sasspal, inc. 2247 Root St. Fullerton, CA 92833 (714) 516-8281
restaurants - fine dining antonello ristorante 3800 South Plaza Drive Santa Ana, CA 92704 (714) 751-7153
zpizza 121 E. Memory Ln. Santa Ana, CA 92705 (714) 564-9166
restaurants - casuaL dining avila’s el ranchito mexican restaurant 2201 East First St. Santa Ana, CA 92705 (714) 547-9129
charlie Palmer restaurant 3333 S. Bristol St. Costa Mesa, CA 92626 (714) 352-2525 mccormick & schmick’s seafood restaurant 2791 N. Main St. Santa Ana, CA 92705 (714) 558-1963
california Pizza kitchen 2800 N. Main St., Ste. 872 Santa Ana, CA 92701 (714) 479-0604 dave & buster’s 20 City Blvd., West Bldg. G Orange, CA 92868 (714) 769-1515
catering serVices turnip rose 1850 W. Collins Ave. Orange, CA 92867-5425 (714) 997-5871
the hacienda 1725 N. College Ave. Santa Ana, CA 92706 (714) 558-1304
Weddings & Receptions Special Events • Christmas Parties Lunch - Dinner • Sunday Champagne Brunch
L ODGING & HOS P ITA L ITY
Hotels/Motels/Resorts Best Western Orange County Airport 2700 Hotel Terrace Santa Ana, CA 92705 (714) 432-8888 (714) 434-6228 www.bestwestern-oc.com
Courtyard - Marriott 3002 S. Harbor Blvd. Santa Ana, CA 92701 (714) 545-1001 www.marriott.com/snasa Doubletree Hotel Anaheim/Orange County 100 The City Dr. Orange, CA 92868 (714) 634-4500
Doubletree Hotel - Santa Ana/ OC Airport 201 E. MacArthur Blvd. Santa Ana, CA 92707 (714) 825-3333 www.doubletreeocairport.com Embassy Suites Santa Ana 1325 E. Dyer Rd. Santa Ana, CA 92705 (714) 241-3800 www.essantaana.com La Quinta Inn Santa Ana 2721 Hotel Terrace Santa Ana, CA 92705 (714) 540-1111 www.lq.com Red Roof Inn Santa Ana 2600 N. Main St. Santa Ana, CA 92705 (714) 542-0311 www.redroof-santa-ana.com
Banquet Halls/ Meeting Rooms Delhi Community Center 505 E. Central Ave. Santa Ana, CA 92707 (714) 481-9600 www.delhicenter.com The Hacienda 1725 N. College Ave. Santa Ana, CA 92706 (714) 558-1304 email@example.com www.the-hacienda.com
Cultural Arts/Museums Bowers Museum 2002 N. Main St. Santa Ana, CA 92706 (714) 567-3600 firstname.lastname@example.org www.bowers.org
discovery science center 2500 N. Main St. Santa Ana, CA 92705 (714) 542-2823 www.discoverycube.org heritage museum of orange county 3101 W. Harvard St. Santa Ana, CA 92704 (714) 540-0404
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ProfessionaL serVices banks capital source bank 18231 Irvine Blvd. Tustin, CA 92780 (714) 734-8200
credit one corporation 2333 N. Broadway, Ste. 130 Santa Ana, CA 92706 (714) 918-1800
Pan american bank 3626 E. 1st St. Los Angeles, CA 90063 (714) 558-3333
citizens business bank - santa ana 2000 E. 4th St., Suite 100 Santa Ana, CA 92705 (714) 967-7223
deutsche bank 1761 E. Saint Andrew Pl. Santa Ana, CA 92705 (714) 247-6030
Partners bank of california 27201 Puerta Real Mission Viejo, CA 92691 (949) 732-4000
community bank - anaheim 1750 S. State College Blvd. Anaheim, CA 92806 (714) 704-2369
farmers & merchants bank 1750 E. 17th St. Santa Ana, CA 92705 (714) 564-1750
santa ana business bank 1666 N. Main St.. Santa Ana, CA 92701 (714) 415-1700
Long Term Care Insurance
Lenore Simon, CLTC
An employee benefit that benefits the business.
Long Term Care Insurance Agent
Employees benefit when you help them to protect themselves from the emotional and financial costs of long term care.
The business benefits by reducing costs associated with employee fatigue and reduced productivity, distractions and disruptions, and a forced reduction in work schedule and absenteeism.
Business Financial Center 2000 East Fourth St. Suite 100 Santa Ana, CA 92705
2913 El Camino Real Suite 340 Tustin, CA 92782 949.291.2789 949.726.9257 fax email@example.com
union bank 500 S. Main St. Orange, CA 92868 (714) 565-5501 us bank of santa ana 2740 N. Grand Ave. Santa Ana, CA 92705 (714) 771-5050 Wells fargo - main st. 2030 Main St., 11th Floor Irvine, CA 92614 (949) 251-6014
heaLth care – ProViders st. Joseph heritage medical group 2501 E. Chapman Ave. Orange, CA 92869 (714) 633-1011 heaLth care – serVices integrated healthcare holdings, inc. 1301 N. Tustin Ave. Santa Ana, CA 92705 (714) 953-3675 kaiser Permanente-harbormacarthur medical offices 3401 S. Harbor Blvd. Santa Ana, CA 92704 (714) 796-2660 kaiser Permanente-tustin santa ana medical offices 1900 E. 4th St. Santa Ana, CA 92705 (714) 796-2660 hosPitaLs/cLinics/medicaL centers chapman medical center 2601 East Chapman Ave. Orange, CA 92869 (714) 633-0011 children’s hospital of orange co. 455 S. Main St., Administration Orange, CA 92868 (714) 997-3000 coastal communities hospital 2701 Bristol St. Santa Ana, CA 92704 (714) 754-5454 hospice touch, inc. 3401 W. Sunflower Ave., Suite 100 Santa Ana, CA 92704 (714) 327-1936 st. Joseph hospital 1100 W. Stewart Drive Orange, CA 92868 (714) 633-9111 Western medical center anaheim 1025 S. Anaheim Blvd. Anaheim, CA 92805 (714) 533-6220 Western medical center santa ana 1001 N. Tustin Ave. Santa Ana, CA 92705 (714) 953-3500
TECHNICA L SU P P ORT
Internet & Telephone Services
Delan Corp. 7688 Pepper St. Rancho Cucamonga, CA 91730 (714) 361-3259
Time Warner Cable 7441 Chapman Ave. Garden Grove, CA 92841 (888) TWC-ABLE
Dharne & Co. 15401 Redhill Ave., Ste. B Tustin, CA 92780 (949) 608-9877 StandOUT Web & Marketing 283 Laurel Ave. Brea, CA 92821 (714) 255-8127
Sequoia Technology Group 62 Essex Ln. Irvine, CA 92620
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Townzilla.com 27068 La Paz Rd. Aliso Viejo, CA 92656 (949) 484-4180
Commalliance 1100 Irvine Blvd., Ste. 512 Tustin, CA 92780 (888) 739-1901
VGA Designs 363 Newport Ave., Ste. 214 Long Beach, CA 90814 (714) 726-4711
Schooley Mitchell Telecom Consultants 635 E. 1st St., Suite 415 Tustin, CA 92780 (714) 508-7501
T-Mobile 3 MacArthur Pl., Ste. 1000 Santa Ana, CA 92707 (714) 850-262
Telecommunications AT&T 1442 Edinger Ave. Tustin, CA 92780 (714) 259-6690 California Communication Service 1426 S. Ritchey, Ste. B Santa Ana, CA 92705 (714) 542-3341
Circuit Breaker Specialists
888-317-6500 TEL: 714-429-0991 FAX: 714-429-0995
1310 E. Edinger Ave., Ste. C, Santa Ana, CA 92705 www.americanbreakersca.net Email: firstname.lastname@example.org
s tat e o f t h e c i t y s p o n s o r s
C.J. SEGERSTROM & SONS
AT&T Farmers & Merchants Bank Griffin Realty Essex Property Trust Lentz Morrissey Architecture Northgate Gonzales Markets Southern California Edison The Gas Company Tom’s Truck Center Ware Disposal Co.
ADVERTISER INDEX Company Page Aitken Aitken Cohn.............................14 American Breakers.............................45 American Career College....................43 Brandman University..........................21 California Communication..................45 Citizens Business Bank......................42 City of Santa Ana...............................48 Corinthian Colleges............................23 Crevier BMW........................................ 3 Doubletree Hotel................................47 ELLS..................................................31 Essex Skyline.....................................37 Farmers & Merchants Bank................40 Goodwill Industries of O.C..................41 IT Ensure...........................................44 Lee & Associates.................................. 8 LMA...................................................22 OC Head Start....................................25 OC OnTrack........................................15 Paratodos..........................................41 Simon................................................42 Smart & Final....................................38 South Coast Plaza..............................13 St. Joseph Heritage............................43 The Gas Company..............................46 The Hacienda.....................................39 THINK Together.................................... 2 Time Warner Cable.............................44 US Bank.............................................41 Waste Management.............................. 7 Westfield MainPlace............................. 5
The energy of community starts within each one of us. Since 1867, The Gas CompanySM has been proud to partner with the communities where we live and work. We support starts organizations The energy of community within each one of us. that take pride in civic involveSM Since 1867, The Gas Company ment in our diverse communihas been proud to partner with the ties to help enhance the quality communities of life forwhere us all. we live and
work. We support organizations that take pride in civic involvement in our diverse communities to help
enhance the quality of life for us all. © 2010 Southern California Gas Company.
The energy of community starts within each one of us. Since 1867, The Gas CompanySM has been proud to partner with the communities where we live and work. We support organizations
All copyright trademark reserved. © 2009 Southernand California Gas rights Company. All copyright and trademark rights reserved.
Whether you need hotel accommodations for your business traveler or weekend leisure group, we care! If you need meeting space for your next business meeting or a venue for your next social function, we care! Please contact us and we will be delighted to make your next event a success!
Doubletree Santa Ana/Orange County Airport 201 East MacArthur Boulevard Santa Ana, CA 92707 714.825.3333 www.doubletreeocairport.com As a guest of our hotel, you can expect the following features and services: • • • • • • • • •
Warm & caring service Complimentary use of our Business Center Complimentary use of our Fitness Room Complimentary HBO, ESPN, and MSNBC Outdoor, heated pool and whirlpool Iron and Ironing Boards and Hairdryers in all guest rooms Coffee maker and complimentary specialty coffee Complimentary Shuttle service within a 5 mile radius of the hotel …And of course, everyone checking in will be welcomed with our famous, warm Chocolate Chip Cookies!
Doubletree part of the Hilton Family of Hotels *Earn Hilton Honors points for your stays
Celebrating 120 years, the Santa Ana Business Alliance looks forward to high-tech growth, reflects on its founding member business and highl...