EXPECTATIONS OF HOLLYWOOD EXPERIENCE While the majority consider their Hollywood experience to have “met their expectations” (68.1%), over one fifth of visitors reports that their experience actually “exceeded their expectations” (21.7%)
Exceeded expectation
PHOTO KAYTE DEIOMA / CRA/LA HOLLYWOOD PHOTO BANK
VISITOR PLACE OF RESIDENCE In total, nearly 80 percent of visitors to Hollywood live outside Los Angeles County, including 37.5 percent who are international visitors. Among non-local visitors, the percent of International visitors is almost half (47%) clearly showing that Hollywood is a key factor in attracting International visitors to Los Angeles.
21.7%
RESIDENCE Met expectations
Question: Which of the following best describes where you live? Outside the United States
37.5%
Less than expected
10.2% 0%
Elsewhere in the United States
28.5%
Los Angeles County, outside of Hollywood Area
20% 40% 60% 80%
Source: L.A. Tourism & Convention Board
20.6%
Southern California, outside of Los Angeles County
13.5%
0%
10% 20% 30% 40%
Source: L.A. Tourism & Convention Board
Outside the United States
Los Angeles County
Southern California
Other Domestic
International
Exceeded Expectations
18.3%
22.1%
26.4%
20.0%
Met Expectations
75.0%
71.3%
64.1%
66.1%
Less Than Expected
6.7%
6.6%
9.5%
13.9%
Sample Size
208
136
284
375
www.MusiciansCU.org
47.1%
Elsewhere in the United States
35.8%
Southern California, outside of Los Angeles County
Serving musicians, entertainment guilds as well as the Hollywood community
17.0%
0%
20% 40% 60%
TOTAL TIME SPENT IN HOLLYWOOD AREA Putting the arrival and expected departure data together, a clear majority of Hollywood visitors (excluding hotel guests) expected to spend more than 4 hours in the area (65.2%). The average visitor expected to spend 5.2 hours in Hollywood.
Over 4 hours
65.2%
2 to 4 hours
34.9% 7.5%
817 N. Vine Street Hollywood CA 90038
1-800-393-3833 323-462-6447 or 323-462-6471 Fax 323-462-4411
T H E L AW OF F IC E S OF
DEREK S. YEE BUSINESS LAW
Time Spent in Hollywood (excluding Hollywood Hotel Guests)
Less than 2 hours
68.1%
Mean = 5.2
• Business Formations, Transactions and Litigation • Employment Law • Intellectual Property (Trademarks and Copyrights)
6464 W. Sunset Boulevard Penthouse Suite 1175 Los Angeles, CA 90028 PH: (323) 443-7888 • FX: (323) 443-7889 derekyee@dsylaw.com • www.dsylaw.com
Source: L.A. Tourism & Convention Board
0%
20% 40% 60% 80% H
H O L LY W O O D C H A M B E R . N E T
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