kennethCV

KYAW MIN THU

TOOL/SYSTEM

KENNETH FACEBOOK Facebook Ad manager, Facebook Analytic, Facebook Business Manager GOOGLE Google Ad, Google Analytic, Google Tag Manager, DV360, Campaign Manager, Data studio APP Firebase, Appflyers, Mixpanel OTHER DSP Eskimi, Amobee, Mobileads, Smaato, Pocketmath, Socialbakers

KENNETH92S@GMAIL.COM

EXPERIENCE +95-9-790150005 Company: City Mart Holding Co., Ltd. (CMHL) ABOUT ME

A seasoned digital marketer whose experience encompasses technical integration and strategy that delivers efficient online communication to different target audiences. A believer that content remains king and mobile is the touchpoint to go

Nov 20 - Current

CMHL is the market leader in multiple retail formats in Myanmar and an icon in the country's retail industry.

Position: Head of Digital Achievements/Tasks: ● ● ● ●

Crafting the marketing and design teams to provide direction for advertising strategies and requirements.

Developing and implementing digital advertising campaigns to increase brand awareness, website traffic, and sales.

Supervising and managing all digital activities including websites, e-commerce, APP, and social media.

Reviewing and proofreading all digital content such as blogs, social media content, advertisements, and website copy.

EDUCATION Company: Httpool

Bachelor of Science 2013 - 2015 Murdoch University Cyber Forensics, Information Security and Management & Business Information Systems (Double Major) Diploma in IT 2012 - 2013 Kaplan Higher Education Academy Information Technology

CLIENT PORTFOLIO

Samsung,Telenor, WowBox,

Dec 19 – Nov 20

Largest global advertising platform reseller. Facebook Authorized Sales Partner (ASP) in Myanmar.

Position: Client Solutions - Facebook Achievements/Tasks: ● ● ● ●

Oversee whole Myanmar spending on Facebook.

Manage Facebook’s product of the market Hand on strategy for the advertiser on Facebook solutions Build Facebook’s case study for local brand

Company: Humology

Sep 18 – Oct 19

Ad platform that provides innovative digital advertising solutions.

Position: Operations Director

WowPlay, Ooredoo, Ananda, WaveMoney, Emirates, Ongon

Achievements/Tasks: ●

E-money, KBZ Pay, Yoma Bank, Tiger, Unilever, DSKH, Grand

●

Royal, Johnson & Johnson. ●

●

Oversee project management for the digital team and establish new processes and methodology needed to manage department workflow, timelines, and budgets.

Take lead in providing the best in the market with industry-leading digital approaches and solutions that are the right fit for clients.

Provide final approval for all digital scopes and estimates as well as high-level oversight to ensure projects are delivered on time and budget.

Monitor internal teams to analyse the health of current digital projects, and identify scope creep & breakdowns in timing/resources.

2

Company: Starcom

May 18 – Sep 18

A world-renowned media communications agency internationally Position: Group Account Director Achievements/Tasks: ● ● ● ● ●

Lead of one of the largest DAU/MAU lifestyle (WowBox) APP in Myanmar Manage close relationships with clients.

Deliver strong media solutions/strategies to clients' needs.

Liaise with internal teams, clients, and creative to ensure all campaigns are set up accurately & executing.

Drive the growth and development of digital talent to ensure the team is trained and upskilled in appropriate areas.

Company: Irie Digital

Nov 17 – Apr 18

A local startup that aims to lead the digital movement in the country.

Position: Head of Digital Achievements/Tasks: ●

●

● ●

Manages the overall digital client portfolio from strategy to actual operations while leading a team of media buyers, content writers & creative.

Introduced new digital media channels that focused on mobile such as Android Push, Dynamic Remarketing Ads UAC, etc. while updating the processes on App Integration and Tracking, etc.

Spearheaded the strategy to win three digital pitches.

Contributes 40% of the entire business revenue from managed accounts.

3

Company: Havas Riverorchid

May 16 – Oct 17

Is under Havas Media network which is a global advertising company based in Paris, France.

Position: Digital Marketing Manager Achievements/Tasks: ● ●

● ●

Win Digital Agency of the Year (Silver) Campaign Asia 2017.

Lead the operations team in managing accounts from various sectors such as Consumer Electronics, FMCG, Bank, & Healthcare.

Trains Campaign Executives on media buying, optimization and content writing.

Promoted from Senior Account Executive to Digital Marketing Manager in less than seven months.

Company: Shwe Mann Co. Ltd

May 15 – Apr 16

A premium distributor of imported drugs from South Asia.

Position: Supply Chain Executive Achievements/Tasks: ●

● ●

Growth in vendor coverage has jumped to 80% in urban areas from 60% in a span of 9 months resulting in a 12% increase in billings.

Introduced a more systematic way of tracking supply within the company through the use of business intelligence tools.

Crafted a 360-marketing plan on both digital and offline media which is done everything in-house.

4