(Gauntlett, 2011, p.76). This definition of creativity weaves in many elements of craftsmanship (p.217). This dual definition of creativity helps emphasize two important aspects of craftsmanship: transcending traditional ideas, and the pleasure of making. Both need to be taken into account within the research. And whilst these perspectives offer an interesting array elements to consider, the contemporary expression of craftsmanship within independent publishing seems to be sitting somewhere between small and big creativity, at a level that neither Florida nor Gauntlett consider: medium creativity in small independent professional contexts, and in Pro-Am initiatives. Also, Gauntlett opposes the 'mass-produced' to the 'homemade media', with no regard for independently made media (Gauntlett, 2011, p.236). These definitions offer an interesting array of themes to investigate, but an overall limited view of craftsmanship as a contemporary cultural expression. In light of these considerations, while exploring the values of the independent print publishing community, the research will set out to fill the gaps in the definition in order to elaborate a renewed and reflexive interpretation of craftsmanship. Reference List •
Charny, D. (ed.) (2011) Power of making: the importance of being skilled. London: V&A Publishing.
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Florida, R. (2002) The rise of the Creative Class: and how it's transforming work, leisure, community, & everyday life. New York: Basic Books.
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Gauntlett, D. (2011) Making is connecting: the social meaning of creativity, from DIY and knitting to YouTube and Web 2.0. Cambridge: Polity Press.
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Illich, I. (1973) Tools for Conviviality. London: Calder & Boyars.
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Kozbelt, A., Beghetto, R. A. & Runco, M. A. (2010) Theories of creativity. In: Kaufman, J. C. & Sternberg, R. J. eds. (2013) Handbook of creativity. Cambridge: Cambridge University Press, pp.20-47.
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Leadbeater, C. (2009) We-Think: mass innovation, not mass production. 2nd ed. London: Profile Books.
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