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Your TO DO list See page 4

A Publication of the Florida Association for Media in Education Spring 2010


Volume 35


Number 3 Photo: Š

Florida Media Quarterly is the official publication of the Florida Association for Media in Education, Inc., and is published at least four times annually, Fall, Winter, Spring, and Summer. Interested persons are invited to submit material for publication. Visit our website at for special information on articles and advertising.

2010 ALA Annual Conference June 24–30, 2010 Washington, DC

Florida Library Association Annual Conference, April 7-9, 2010 Orlando, Florida

Text submitted becomes the property of FMQ and is not returned. FMQ is not responsible for the accuracy of text submitted; contributors are responsible for the accuracy of material, including references, tables, etc., and for obtaining necessary releases. The opinions expressed in Florida Media Quarterly are those of the authors and are not necessarily those of FAME. Articles are the property of the authors indicated and any use rights must be sought from the author. All other materials may be quoted or reproduced for noncommercial purposes provided full acknowledgments are given and FAME is notified. All members of FAME have access to FMQ via the homepage of the FAME web site at Rhoda Cribbs, Editor Florida Media Quarterly

This magazine may be searched for keywords if you are using Adobe Acrobat Reader 5.0 or higher. Web site addresses in this magazine are hyperlinked—simply click on the site and it will send you there.

Insertion Deadlines Issue

Articles and Ads Due

Publication Date

Fall (Sept/Oct Issue)

August 1

September 1

Winter (Dec/Jan Issue)

November 1

December 1

Spring (April/May Issue)

February 1

March 1

Summer (July/Aug Issue)

May 1

June 1

Mackin . . . . . . . . . . . . . . . . . . . . . . . . . .5

| Florida Media Quarterly | Spring 2010 | Page 2 |

Volume 35, Number 3

President President-Elect Immediate Past President Treasurer Secretary



FAME Officers Cecelia Solomon Pat Dedicos Deb Svec JoAnne Seale Debbie Rothfield


Sharon Henderson


Board of Directors 2007-2010

William Connell Melissa Dorsett Vange Sciavally Courtney Zepeda



Harriet Moulton Chris Page Jill Saracino Mary Smither

Make Students Card Carrying Members Spring Regional Meetings


From the President Cecelia Solomon


Jeanette DiRocco Pat Franklin Dawn Gibbs Sharon Henderson

A Question of Copyright Gary Becker

Editorial Staff Rhoda Cribbs, Editor Laura Symanski, Graphic Designer

2009-2010 Production/ Publications Committee Patricia Dedicos, President-Elect, Chair Rhoda Cribbs, FMQ Editor Lois Simoneaux Stacey Hartwell, Facebook page Carol McWilliams, Webmaster

Publisher Florida Association for Media in Education 2563 Capital Medical Boulevard Tallahassee, FL 32308 Phone: 850-531-8343

Executive Director Bodkin Management and Consulting Larry E. Bodkin Jr., CAE President and CEO 2563 Capital Medical Boulevard Tallahassee, FL 32308 Phone: 850-531-8343 Fax: 850-531-8344 Visit us on the web at Š2009 Florida Association for Media in Education

Visit the FAME website for more information about presenting. Deadline for applications is March 31.

We’d love to hear from you! Have you completed a research project you want to share with other media specialists? Have you just returned from a trip where you witnessed exciting innovations for media specialists? Have you learned a new technique, found a new product or service, or just have information that you want to share? The FMQ can be your forum. See page 11 for details and submit your articles today.

| Florida Media Quarterly | Spring 2010 | Page 3 |

What’s in a name?

Cecelia Solomon FAME President Library Media Specialist West Hernando Middle School 14325 Ken Austin Parkway Brooksville, FL 34613

In the 1960s, Donovan had a hit with the song Atlantis. The lyrics “The poet, the physician, the farmer, the scientist, the magician and the others”, people that supposedly made the society so outstanding, could apply to us. We wear many of these hats during the school day: the farmer, “growing and weeding” our collections; the scientist, using reference questioning techniques to figure out precisely what the patron is asking for; the magician, having the exact materials a student or teacher needs before they ask; the physician, well, maybe we are just a sympathetic ear. Instructional partner, information specialist, program administrator, and teacher: these too are all names for school librarian, for what we do and who we are. You may have read that the AASL Board has officially decided that we are school librarians. In Roland Smith’s book Cryptid Hunters Marty O’Hara uses the phrase “duh du jour.” This is a “duh du jour” for sure. Regardless of the name, we have always been school librarians. No matter what the format – books, 16 mm films, 5 1/4” floppy disks, podcasts, etc. – we have provided access to information for our school community. Besides that, when students leave us, they don’t go to the public media center!

Your TO DO list Please put the following items on your TO DO list: • Attend your Region meeting. • Invite a school librarian you know to join FAME. The support (a network of school librarians), the advocacy (our Legislative committee and others), the information (FMQ), and the professional development (annual conference and now on the FAME website) are all truly priceless but available for just the cost of membership. • Write a personal e-mail to an elected official (State or Federal Representative or Senator) on how the library makes a difference to your students, or how much SUNLINK and Florida Electronic Library is used. Find a reason to invite him/her to visit your school, Sunshine State voting day for example. • Update your information in the FAME database. Please double check email address. • Apply to present at the 2010 conference. The deadline is March 31st. • And definitely Plan to attend the 2010 Conference, November 3-5 at the new Bonnet Creek Hilton. We have some great surprises in store. More information soon!

| Florida Media Quarterly | Spring 2010 | Page 4 |

From the President continued from 4

Speaking of the conference… Conference registration is a bargain! Attendees have access to the general sessions, the concurrent sessions, the exhibit hall and two lunches all for one reasonable price of $165.00. I was just comparing the FAME Conference price with some other national and regional conferences: • AMTE in Orlando, $430.00

Rovelli for creating and/or reformatting all the awards applications, updating the FAME news, and all the behind the scenes work needed to keep the FAME website fresh. There is even a calendar and a search box available now. Thanks again to all involved.

The walk is over.

None of these include meals!

In the last FMQ, I wrote that I would be undertaking the requirements for the Florida Power-Library School designation, to “Walk the Walk”. The journey has ended for me. The minimum number of surveys was not met in two of the four areas, so I requested I not continue. Administration and student survey numbers were good, but faculty and parents did not meet the criteria. This gives me some “food for thought”, such as how to best meet teachers’ needs and expectations of the school library program, and reaching the always-a-problem-area at middle school of parent involvement.

FAME is almost “Green”!

Post a Tweet! Become a Fan!

Committees are doing much of their work via e-mail and conference calls. The Board meeting is a conference call. And have you looked around the FAME website lately? A big thanks to Carol McWilliams, Belinda Vose, and Bev

Find FAME on both Twitter and Facebook!

• AASA National Conference in San Francisco, $829.00 • Celebration of Teaching and Learning in NYC, $375.00 • ASCD in Orlando, $279.00 • ALA Annual Conference in Washington, D.C., $190.00 (Early Bird) up to $260.00. A one-day pass is $170.00. • The one-day “Learning Commons” conference I attended in Boston was $155.00.


| Florida Media Quarterly | Spring 2010 | Page 5 |

Make Students Card Carrying Members of Your School Library!

This photograph was taken after the launch of our program; since this snapshot, student participation has quadrupled.

| Florida Media Quarterly | Spring 2010 | Page 6 |

nterested in a sure fire way to build a partnership between your school library and your Reading Literacy Team? At Gulf Breeze Middle School, we have embarked on a two year collaborative reading initiative coordinated by our library and our Reading Literacy Team. All stakeholders have joined forces to inspire our students to read like never before in our school’s history. What did we do to make our library the coolest place to be on campus? How were we able to get our students excited and eager to read some of the best, high interest, contemporary middle school literature available?


Sharon Henderson Gulf Breeze Middle School 549 Gulf Breeze Parkway Gulf Breeze, FL 32561 School Librarian hendersons@mail.santarosa.k12.fl. us

Every spring, as soon as the SSYRA (Sunshine State Young Reader’s Award) list becomes available, our language arts and reading departments go to work promoting the books to their students and parents for summer reading. The collection is featured on our school’s morning television show, and the list is also posted on our school’s website for easy access. The race to read is on! Over the summer, our school library uses funds from our Spring Book Fair to purchase the SSYRA collection in mass quantities. Processing is completed, and displays are assembled in time for the first book check out day in August. When students return for the next school year, many of them have taken the initiative to read several of the books on the list. Our Reading Literacy Team convenes to begin strategizing our plan of action to promote our reading initiative for the year. Students read and take Scholastic Reading Counts quizzes on SSYRA books. When they pass three tests (70% or higher), they tell their language arts teacher. The teacher verifies the quiz scores and then notifies the library. Students are awarded a Blue Literary Dolphin Card. Why do students want to be Blue Literary Dolphin Card holders?

Blue card status awards students: • the opportunity to show the card to any teacher to get out of class and go to the library to read (at the teacher’s discretion) • the privilege of voting in a statewide election for the best book in the 15 book collection • the pleasure of first choice on our library’s hot new titles, affectionately called “Book Candy” • the eligibility to participate in “Fun Day” drawings throughout the year on our school’s morning television broadcast For extra fun, the Reading Literacy Team chose one of the students’ favorite teachers, a beloved P.E. coach, to be the TV personality for our program. On selected days throughout the year, our spokesperson appears on our school’s morning television broadcast to celebrate

| Florida Media Quarterly | Spring 2010 | Page 7 |

Blue Dolphin Literary Dolphin Club Card

Make Students Card Carrying Members continued from 7

whimsical days such as “National Jellybean Day” or “National Chocolate Chip Cookie Day.” All card holders come to the library to claim the treat for the day, in this case, a bag of jelly beans or a snack package of chocolate chip cookies. For added drama, our spokesperson draws a name from each Coach Matt Alt, reading promoter grade level for a larger prize. The point? Students want to be card holders, so they READ!

Seventh grader Tyler Christensen FOUND a treasure of a read.

At this point, you might be thinking, “That’s a great idea, but how in the world do you get the money to fund a program like this?” To pay for our reading initiative, we write grants and enlist the support of our community business sponsors. Unfortunately, the middle school years can often be the time when students lose their enthusiasm for reading and struggle to read even the bare minimum to survive academically. The Literary Dolphin Club Reading Program has turned that trend around for our students. It has given our middle schoolers a chance to connect with reading in an unstructured situation and has definitely increased student achievement across the curriculum. We believe the strength of this program for us has been the collaboration among our school library, Reading Leadership Team, language arts, and reading teachers. Together, we all achieve more!

For an added challenge, students may also earn GOLD card status by passing at least ten quizzes for SSYRA books. Gold Literary Dolphin Card members receive all the benefits of a Blue Literary Card member, but they also are given “rock star treatment” with a field trip that features a limousine ride to Barnes & Noble to shop for books, read, have lunch, and enjoy a behind the scenes tour of the bookstore. When students return from their field trip, they team up to create a video about their bookstore experience. Students are assessed on the quality of their productions; the winning team’s video is Gold Dolphin Literary Dolphin Club Card shown on our morning television show to promote next year’s event.

These are SSYRA wall creations by Sonja Nichols, a veteran language arts teacher who has embraced and promoted the SSYRA program beyond imagination

| Florida Media Quarterly | Spring 2010 | Page 8 |

Spring Regional Meetings FAME Regional Meetings are held in each of the five regions around the state. The Region meeting is an opportunity to “bring the Face of FAME� to our membership and potential members in their hometown area. Whether you have attended conference or not, this meeting is a perfect opportunity to stay connected with colleagues and find out what is happening at the state level. The meeting agenda will include introductions, an informal FAME business meeting and at least a best practice or professional development session. The leadership of FAME values these meetings as it is our chance in a casual setting to hear your ideas and concerns and to answer questions you might have. Please plan to attend to the meeting in your region and please, invite a colleague to join you. We look forward to seeing dear friends and new faces alike!

Region I Saturday, March 13, 2010 9am-12pm R.C. Lipscomb Elementary School 10200 Ashton Brosnaham Rd. Pensacola, FL 32534 Contact: Melissa Dorsett (email) or by phone for more information: 850-494-5760 Ext. 3111

Region II Saturday, March 6, 2010 9am-12pm University of Florida Campus Smathers Library Gainesville, FL 32611 Contact: Judith Weaver (email) or by phone for more information: 386-454-1958

Region III Saturday, February 20, 2010 9am-12pm Lakemont Elementary School 901 N. Lakemont Ave. Winter Park, FL 32792 Contact: Vange Scivally (email) or by phone for more information: 407-623-1453 Ext. 2227

Region IV Saturday, March 20, 2010 9am-12pm Polk County School Board Jim Miles Professional Development Building 5204 U.S. Hwy 98 S. Lakeland, FL 33812 Contact: Jacqueline Rose (email) or by phone for more information: 863-647-4717

Region V Saturday, April 10, 2010 9am-12pm Palm Beach Gardens High School 4245 Holly Dr. Palm Beach Gardens, FL 33410 Contact: Hollyanne Ruffner (email) or by phone for more information: 561-684-5227

| Florida Media Quarterly | Spring 2010 | Page 9 |


We have in our collection books that we have purchased with accompanying CDs. Most are for test prep. When we check out the books to students, may we also check out the CDs? My thought has been that if the program runs straight from the CD and is not loaded on the student's computer, it is OK to check it out.


Your assumption is correct. Programs run directly from the CD could be checked out, along with the book. However, if the program needs to be installed from the CD, it would not be permissible unless your school or district negotiated special rights enabling multiple computer installations, both on and offsite. In some instances, the program may run directly from the CD, but requires that a special interface program be run on the computer that needs to be installed from the supplied CD. Some companies permit and encourage such activity, since they know the actual program cannot be run unless someone has the CD containing the program in their possession. Other companies view that interface program as a copyrighted work and will not permit it to be installed on multiple computers. One would need to read the licensing agreements for each software program, or contact the publishers, in order to determine their specific rights/limitations.


At the end of the school year our 8th grade teachers compile a PowerpointTM of photographs of school events from the past 3 years that their students have been in our school. This year the parents have asked to buy copies of the Powerpoint™ on DVD. I’ve offered the teachers music from our royalty free, music CD collection, but they want to use popular music. Is it legal if they only use snippets of songs and there will be no profit in the sale of the DVDs? Gary H. Becker National Copyright Law Copyright holders are granted five, exclusive rights, one of which is the Consultant sole right to have their works copied or reproduced. This is true even if their works are not being sold for profit and A “Question of Copyright” is an even if only a small portion of their work ongoing column authored by is being used. Gary H. Becker, national


A possible Fair Use argument could be made if the school was producing a single copy of a presentation for a performance at the school. However, the stated intent is to make copies that include portions of copyrighted works and then distribute those copies to the parents. This form of organized reproduction/distribution generally doesn’t lend itself to Fair Use. Your recommendation to use copyright cleared, background music is appropriate and protects the school and teachers from any possible issues that might arise from reproducing and distributing copies of musical selections that were not copyright cleared or for which prior permission for use had not been obtained.

| Florida Media Quarterly | Spring 2010 | Page 10 |

Copyright law consultant and retired public school system technology administrator. If you have a question, pleased send it to You will receive an individual response and your question may appear in a future edition of FMQ. Requests to withhold names will be honored.

Florida Media Quarterly (FMQ)

is the Florida Association of Media in Education (FAME) electronic magazine published quarterly. Each issue includes articles of interest to all media specialists. Special columns focusing on technology, copyright, and book reviews, as well as feature articles on topical issues are written by colleagues and specialists to keep media specialists on the cutting edge. FMQ is available online in PDF format from the FAME website at

How to Submit Articles

How to Submit Book Reviews

Have you completed a research project you want to share with other media specialists? Have you just returned from a trip where you witnessed exciting innovations for media specialists? Have you learned a new technique, found a new product or service, or just have information that you want to share?

Please follow the steps below to submit book reviews to FMQ. Submissions should be in Word or Word Perfect documents and be clearly written.

Format Submissions should be in Word or Word Perfect documents. Articles should be clearly written and may be accompanied by black and white photographs, charts, or graphs; however, please do not embed your visuals into the text.

1) Read the book. 2) Include the following in your review: • author • title • illustration • publishers • copyright • ISBN • grade level appropriateness

All photographs, charts, and graphs accompanying articles should be submitted as .jpg or .eps files and must be submitted along with the article. You may indicate where you would like them placed, if you have a preference, by simply noting it in BOLD in your text.

3) Email the review to Rhoda Cribbs, FMQ Editor, at including • a .jpg of yourself • the name of your school • address of your school • your position • your email address


Deadlines and Focus of FMQ

Materials, once submitted, become the property of Florida Media Quarterly (FMQ). The editor reserves the right to publish the article in the most suitable issue. Materials will not be returned. Authors are responsible for the accuracy of the material submitted and for any and all copyright permissions necessary.

The publication dates and focus of each FMQ issue has been provided below to help you plan article submissions; however, you may submit articles at any time of the year. The FMQ editor will select from the articles submitted for placement in the most suitable issue.

Photographs and Graphics

How to Submit Articles Submit articles via email directly to Rhoda Cribbs, FMQ Editor, at Please include the following information with your article: • a .jpg of yourself • the name of your school • address of your school • your position • your email address


Focus of Publication Issue

Articles & Ads Due

Publication Date


Emergent Trends in Media Programs

August 1

September 1


Promoting Your Media Program

November 1

December 1


Evaluating Your Media Program

February 1

March 1

May 1


Summer Tips for a Successful Media Program

| Florida Media Quarterly | Spring 2010 | Page 11 |

Florida Media Quarterly Spring 2010  

Florida Media Quarterly is the official publication of FAME, the Florida Association for Media in Education. Target audience is K-12 school...