Page 1


In 2015, we celebrated some milestones: • Our 18th year in business, made possible by the dedication and skills of our established team of professionals (Darla Barbre, Jessica Coffee and Käri Arns) • The launch of our internal video department (led by Grant Perdew) • Transition to a new enterprise technology • An expansion of our workforce, which marks all four members of the Bell family’s engagement in the company (Christian and Miles-Erik Bell) • Receipt of 17 awards for our creative work • New clients that included Dignity Health, Whitman College, Adventist Health Southern California, Adventist Health Urgent Care Montrose, Adventist Health Roseville, Glendale Adventist Medical Center, San Joaquin Community Hospital, Shady Grove Medical Center, Simi Valley Hospital and Baker Boyer Bank We are re-energized in our plans to expand the impact and reach of our work in the year ahead, including our dream of becoming eastern Washington’s premier video company. And we are humbled by the trust of our clients and the loyalty of our staff, who continue to reach for the stars in providing both the creative and the experience that propels us into the future. —DeLona Lang Bell, President 2015


Copyright Š 2016 CMBell Company All rights reserved. Manuscript and artwork in this publication are protected by copyright and may not be reproduced in any form without permissions of the publisher. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any other information storage and retrieval system, without prior permission in writing from CMBell Company. Printed by Blurb.com Published by CMBell Company CMB-6061


Contents Adventist Health Executive Presentation . . . . . . . . . . . . . . . . . . . . . . . . . .1 Executive Presentation Video . . . . . . . . . . . . . . . . . . . 2 Adventist Health Medical Clinic - Montebello Flyer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Poster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Adventist Health Southern California Region Who What Why Microsite . . . . . . . . . . . . . . . . . . . . . . 5 Who What Why Brochure . . . . . . . . . . . . . . . . . . . . . . 6 Who What Why PowerPoint Presentation . . . . . . 7 Success Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Adventist Health Urgent Care - Montrose Print Ad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Direct Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Brochure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Print Ad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Motion Graphic Video . . . . . . . . . . . . . . . . . . . . . . . . . 13 Exterior Banners and Window Display . . . . . . . . 14 VIP Invitation Direct Mail . . . . . . . . . . . . . . . . . . . . . 15 Microsite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Baker Boyer Internal Training Video. . . . . . . . . . . . . . . . . . . . . . . . 17 Brochure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 CMBell Company Print Ad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Print Ad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20 Dignity Health Recruiting Display . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Recruiting Brochure . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Glendale Adventist Medical Center 110-Year Anniversary Video . . . . . . . . . . . . . . . . . . . . 23

Key Technology, Inc. 2015 Annual Report . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Littleton Adventist Hospital Littleton Loves Little Ones Campaign Print Ad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Microsite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Flyer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Elevator Wrap . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Mini Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Why Choose LAH Video . . . . . . . . . . . . . . . . . . . .30 Direct Mail 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Banner Stand Display . . . . . . . . . . . . . . . . . . . . . . 32 Why We Love LAH Video . . . . . . . . . . . . . . . . . . . 33 Direct Mail 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Window Display . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 San Joaquin Community Hospital Strategy Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Shady Grove Medical Center Orthopedic Consumer Direct Mail . . . . . . . . . . . . 37 Orthopedic Physician Direct Mail . . . . . . . . . . . . . 38 OB Welcome & Admission Booklet . . . . . . . . . . . . 39 OB Prep for Arrival Booklet . . . . . . . . . . . . . . . . . .40 Patient Admission Booklet . . . . . . . . . . . . . . . . . . . . 41 Simi Valley Hospital 50-Year Anniversary Campaign Icon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Print Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Transit Shelter Ads . . . . . . . . . . . . . . . . . . . . . . . . . 44 Elevator Wrap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Thanksgiving Card . . . . . . . . . . . . . . . . . . . . . . . . . 46 Post-It Note Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Lobby Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Going Places Video . . . . . . . . . . . . . . . . . . . . . . . . . 49

Banner Stand Display . . . . . . . . . . . . . . . . . . . . . .50 Gala Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 Light Pole Banner . . . . . . . . . . . . . . . . . . . . . . . . . . 52 When Minutes Matter Print Ad . . . . . . . . . . . . . 53 OB Campaign 30-Second TV Ad. . . . . . . . . . . . . . . . . . . . . . . . . . . 54 Print Ad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 Direct Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .56 Transit Shelter Ad . . . . . . . . . . . . . . . . . . . . . . . . . . 57 Microsite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58 Son Bridge Community Center Fund Raising Brochure. . . . . . . . . . . . . . . . . . . . . . . .59 Walla Walla University Student Employment Campaign Direct Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Mini Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 Calendar/Direct Mail . . . . . . . . . . . . . . . . . . . . . . . 62 Student Financial Services How To Get A Job Whiteboard Video . . . . . . . . . . . . . . . . . . . . . . . . . . 63 Student Financial Services Finances Made Easy Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 Student Financial Services Financial Clearance Flyers . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65 Student Financial Services 4 Years Vs. Transfer Whiteboard Video . . . . . . . . . . . . . . . . . . . . . . . . . .66 Student Financial Services Affordability Whiteboard Video . . . . . . . . . . . . . . . . . . . . . . . . . . 67 Capital Campaign Logo . . . . . . . . . . . . . . . . . . . . . . .68 Whitman College Campaign Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . .69 Awards 2015-2016 Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . .70


1

Adventist Heal Health executive utive Presentation


executive presentation video

Awards ing tis

care Adv er alth He

33rd Annual

Award ofSpecial Merit Event

•A

dv

d•

2

Adventist Health

e rt

ar ising Aw


3

Adventist Health medical clinic - Montebello Flyer


4

Adventist Health medical clinic - Montebello Poster


5

Adventist Health southern California region Who What Why Microsite


Who What Why Brochure

Awards ing tis

care Adv er alth He

33rd Annual

Award ofSpecial Merit Event

•A

dv

d•

6

Adventist Health southern California region

e rt

ar ising Aw


7

Adventist Health southern California region Who What Why PowerPoint Presentation


Success video

Awards ing tis

care Adv er alth He

33rd Annual

Award ofSpecial Merit Event

•A

dv

d•

8

Adventist Health southern California region

e rt

ar ising Aw


s

rCom Award Ma

Gold Award dv

9

d•

•A

Promotion/ Marketing Materials

e rt

ar ising Aw

Adventist Health Urgent Care - Montrose Print ad


10

Adventist Health Urgent Care - Montrose Direct mail


11

Adventist Health Urgent Care - Montrose Brochure

s

rCom Award Ma

Gold Award dv

d•

•A

Promotion/ Marketing Materials

e rt

ar ising Aw


12

Adventist Health Urgent Care - Montrose Print Ad


Motion Graphic Video

care Adv er alth He

d•

dv

e rt

ar ising Aw

Award ofDigital Merit Video

•A

•A

Promotion/ Marketing Materials

33rd Annual

Gold Award

Awards ing tis

s

rCom Award Ma

dv

d•

13

Adventist Health Urgent Care - Montrose

e rt

ar ising Aw


s

rCom Award Ma

Gold Award

Exterior Banners and Window Display

dv

d•

•A

14

Adventist Health Urgent Care - Montrose

Promotion/ Marketing Materials

e rt

ar ising Aw


15

Adventist Health Urgent Care - Montrose VIP invitation direct mail


microsite

s

rCom Award Ma

Gold Award •A

Promotion/ Marketing Materials

dv

d•

16

Adventist Health Urgent Care - Montrose

e rt

ar ising Aw


17

baker boyer Internal Training Video


18

baker boyer Brochure


19

cmbell company Print Ad


20

cmbell company Print Ad


32nd Annua l

Gold Award

Awards ing tis

care Adv alth er He

Professional Recruitment

d•

•A

dv

e rt

ar ising Aw

er Awards 2015 Ast

Gold Award dv

d•

•A

Professional RecruitmentSingle

e rt

ar ising Aw

21

Dignity health Recruiting display


22

Dignity health Recruiting brochure


23

Glendale Adventist medical center 110-year anniversary video

•A

Special Video Production

dv

e rt

d•

Silver Award

g Awards isin

33rd Annua l

care Adv ert alth He

ar ising Aw


24

Key technology, Inc. Annual report 2015


25

Littleton Adventist hospital Littleton loves little ones print ad


M

om Award arC

s

Platinum Award e rt

d•

Integrated Marketing

dv

ar ising Aw

er Awards Ast

Gold Award •A

Service Line Promotions— Women’s d Services r

ver

d•

Littleton loves little ones microsite

•A

26

Littleton Adventist hospital

tising Awa


27

Littleton Adventist hospital Littleton loves little ones flyer

er Awards Ast

Gold Award ver

d•

•A

Service Line Promotions— Women’s d Services r

tising Awa


er Awards Ast

Gold Award

28

Littleton Adventist hospital Littleton loves little ones elevator wrap

ver

d•

•A

Service Line Promotions— Women’s d Services r

tising Awa


29

Littleton Adventist hospital Littleton loves little ones mini card


Littleton loves little ones Why Choose LAH Video

om Award arC

e rt

Service Line Promotions— Women’s d Services r

ver

d•

ar ising Aw

Gold Award •A

•A

Integrated Marketing

d•

Platinum Award dv

er Awards Ast

s

M

30

Littleton Adventist hospital

tising Awa


31

Littleton Adventist hospital Littleton loves little ones direct mail 1


32

Littleton Adventist hospital Littleton loves little ones Banner Stand Display


33

Littleton Adventist hospital Littleton loves little ones Why we love lah video

er Awards Ast

Gold Award ver

d•

•A

Service Line Promotions— Women’s d Services r

tising Awa


34

Littleton Adventist hospital Littleton loves little ones direct mail 2


Littleton loves little ones window display

om Award arC

e rt

Service Line Promotions— Women’s d Services r

ver

d•

ar ising Aw

Gold Award •A

•A

Integrated Marketing

d•

Platinum Award dv

er Awards Ast

s

M

35

Littleton Adventist hospital

tising Awa


36

San Joaquin Community hospital Strategy Video


37

Shady grove medical center Orthopedic Consumer Direct Mail


38

Shady grove medical center Orthopedic Physician Direct Mail


39

Shady grove medical center OB Welcome & Admission Booklet


OB Prep for arrival booklet

care Adv ert alth He

Silver Award Brochure

d•

•A

dv

g Awards isin

33rd Annua l

40

Shady grove medical center

e rt

ar ising Aw


41

Shady grove medical center Patient Admission Booklet


42

Simi valley hospital 50-year anniversary icon


43

Simi valley hospital 50-year anniversary Print Ads

32nd Annual

Awards ing tis

care Adv alth er He

Award of Merit Newspaper Series

d•

•A

dv

e rt

ar ising Aw


32nd Annual

50-year anniversary Transit shelter ads

Award ofOutdoor Merit dv

d•

•A

44

Simi valley hospital

Awards ing tis

care Adv alth er He

e rt

ar ising Aw


32nd Annual

Awards ing tis

care Adv alth er He

Award of Poster Merit

d•

•A

dv

e rt

ar ising Aw

45

Simi valley hospital 50-year anniversary elevator wrap


46

Simi valley hospital 50-year anniversary Thanksgiving card


47

Simi valley hospital 50-year anniversary Post-It Note Ads


48

Simi valley hospital 50-year anniversary lobby banner


49

Simi valley hospital 50-year anniversary Going Places video


50

Simi valley hospital 50-year anniversary Banner Stand Display


51

Simi valley hospital 50-year anniversary Gala Video


52

Simi valley hospital 50-year anniversary Light Pole Banner


53

Simi valley hospital 50-year anniversary when minutes matter print ad


OB 30-second TV ad

Awards ing tis

care Adv er alth He

Award of Merit Total Advertis-

•A

ing Campaign With Television

dv

d•

33rd Annual

54

Simi valley hospital

e rt

ar ising Aw


Award of Merit Total Advertis-

•A

ing Campaign With Television

dv

d•

33rd Annual

Awards ing tis

care Adv er alth He

e rt

ar ising Aw

55

Simi valley hospital OB print ad


56

Simi valley hospital OB direct mail


57

Simi valley hospital OB Transit shelter ad


OB microsite

Awards ing tis

care Adv er alth He

Award of Merit Total Advertis-

•A

ing Campaign With Television

dv

d•

33rd Annual

58

Simi valley hospital

e rt

ar ising Aw


59

son bridge community center Fund raising brochure


60

Walla Walla University Student employment Direct mail


61

Walla Walla University Student employment mini card


62

Walla Walla University Student employment calendar/direct mail


63

Walla Walla University Student Financial Services How To Get A Job Whiteboard Video


64

Walla Walla University Student Financial Services Finances Made Easy Video


65

Walla Walla University Student Financial Services Financial Clearance Flyers


66

Walla Walla University Student Financial Services 4 Years Vs. Transfer Whiteboard Video


67

Walla Walla University Student Financial Services Affordability Whiteboard Video


68

Walla Walla University Capital campaign logo


69

whitman college Campaign report


Awards 2015 Awards

2016 Awards

Aster Awards

Aster Awards

GOLD AWARD | Professional Recruitment Single Dignity Health Recruiting Display

32nd Annual Healthcare Advertising Awards GOLD AWARD | Professional Recruitment Dignity Health Medical Foundation Recruiting Display

AWARD OF MERIT | Outdoor Simi Valley Hospital 50-year Anniversary Transit Poster

AWARD OF MERIT| Poster Simi Valley Hospital 50-year Anniversary Elevator Wraps

AWARD OF MERIT | Newspaper Series Simi Valley Hospital 50-year Anniversary Elevator Print Ads

GOLD AWARD | Service Line Promotions—Women’s Services Littleton Adventist Hospital Littleton Loves Little Ones OB Campaign (Flyer, Elevator Wraps, Window Wraps, Microsite, Video, Motion Graphic)

MarCom Awards PLATINUM AWARD | Integrated Marketing “Littleton Loves Little Ones” BirthPlace Campaign GOLD AWARD | Promotion / Marketing Materials Adventist Health Urgent Care - Montrose

33rd Annual Healthcare Advertising Awards SILVER AWARD | Brochure Adventist HealthCare Shady Grove Medical Center OB Prep for Arrival Booklet

SILVER AWARD | Special Video Production Glendale Adventist Medical Center 110-year Anniversary Video

AWARD OF MERIT | Special Event Adventist Health Southern California Region Strategy Retreat Fall 2015 (WhoWhatWhy Broch., Renewal Video and Success Video)

AWARD OF MERIT | Digital Video Adventist Health Urgent Care - Montrose, Motion Graphic

AWARD OF MERIT | Total Advertising Campaign With Television Simi Valley Hospital We Know What To Expect OB Campaign (TV spot, Microsite, Print Ad)


Visit CMBell.com to see our recent work and find tips on improving your marketing and communications efforts.


48 North College Avenue, College Place, WA 99324 509-525-2216 | cmbell.com

CMBell Portfolio 2015  

Portfolio for 2015

CMBell Portfolio 2015  

Portfolio for 2015

Advertisement