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Charlie Marples: Portfolio Javezz Communications

Copyright Š 2011 by Javezz Communications Co., Ltd. All rights reserved.

12/2011-07/2012


Introduction Between the months of December 2011- July 2012 I was employed as a Social Media Planner by a South Korean advertising agency, Javezz Communications, situated in the heart of Seoul. Much unlike the specificity of my job title my role involved much more than standardised Social Media, including projects ranging from Web planning and Pitching materials to Logo design, with my true passion Social Media still at the heart. I returned to the UK in early July 2012 due to the closure of the company and began searching for my future career development within my home country.

Copyright Š 2011 by Javezz Communications Co., Ltd. All rights reserved.


Contents- Portfolio Content Drinks of the World Facebook Tab Development Imagery

4

Drinks of the World Facebook Tab Development Information

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Youdillo Concept Development Imagery

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Youdillo Mobile Application Development Imagery

7

Titacore Concept Development Imagery

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Youdillo/Titacore Concept Development Information

9

Pitching Materials (Various) Imagery

10

Pitching Materials (Various) Information

11

Report Collation Imagery

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Report Collation Information

13

Marshall Goldsmith Wire framing & Logo Concept Imagery

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Marshall Goldsmith Wire framing & Logo Concept Information

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CEO Recommendation

16

Copyright Š 2011 by Javezz Communications Co., Ltd. All rights reserved.


Drinks of the World Facebook Tab Development Imagery

Copyright Š 2011 by Javezz Communications Co., Ltd. All rights reserved.


Drinks of the World Facebook Tab Development Information Client: Drinks of the World, Zurich, Switzerland. Alcoholic and Energy Drink store, specialising in multinational beer supplies www.beerworld.ch Facebook pages can be found at: http://on.fb.me/MlKKXs Project Assets: • 4x Facebook Tabs created using the Lujure Platform •Profile Images •Timeline Cover Image •Tutoring of the Lujure Platform •Identification of duplicate pages •Ongoing Social Media Consultancy Project Objectives: • Increase accessibility of consumer touch points •Reinforce brand identity •Identify with younger (18+) audience in a familiar environment •Increase web traffic •Promote affiliated product release e.g. Beer Game and Mobile App •Industry trend sharing •Create localised online communities within Switzerland to increase brand advocacy

Copyright © 2011 by Javezz Communications Co., Ltd. All rights reserved.


Youdillo Concept Development Imagery

Copyright Š 2011 by Javezz Communications Co., Ltd. All rights reserved.


Youdillo Mobile Application Concept Development Imagery

Copyright Š 2011 by Javezz Communications Co., Ltd. All rights reserved.


Titacore Concept Development Imagery

Copyright Š 2011 by Javezz Communications Co., Ltd. All rights reserved.


Youdillo/Titacore Concept Development Information Client: Youdillo/Titacore (Javezz Communications). Youdillo Consumer Hub & Titacore Corporate Marketing Lab. Seoul, Korea (Still in development, halted due to company financial situations) Project Assets: • 150+ webpage wireframes • User Experience Maps • Online Competitor Analysis •Web Programmer & Designer Liaison •Web Storyboarding •UI Benchmarking •Mobile Application UI Design Project Objectives: • Create an online hub free from all standardised online advertising (Youdillo) •Create a hub integrating all online communications for consumers e.g. Email, Social Media, Brand Communities (Youdillo) • Create personalised advertising for consumer by the matching of coded personal data to campaign data through QR code matching (Youdillo) •Create a Mobile Application to allow QR scans and campaign matching and PC synchronisation (Youdillo App) •Create an all encompassing platform for brands to create campaigns from beginning to end, targeted at individual consumers (Titacore) •Create real time analytics of campaign success, with real time intervention capabilities (Titacore) •Compiling target group archetypes based on ingoing consumer campaign involvement (Titacore) •Create capabilities to build individualised consumer response messages from QR code Scans (Titacore)

Copyright © 2011 by Javezz Communications Co., Ltd. All rights reserved.


Pitching Materials (Various) Imagery

Copyright Š 2011 by Javezz Communications Co., Ltd. All rights reserved.


Pitching Materials (Various) Information Clients: •T-Shampoo, Seoul, South Korea- Digital Marketing Pitch •Synkronizer, Zurich, Switzerland- Social Media Pitch •Youdillo/Titacore- Investor Pitch Project Assets: •Video Storyboards •Tactical Social Media Plans •Competitor Analysis •Project Scheduling •Budget Allocation •User Journey Maps •Flowcharts •Gantt Charts •Market Analysis (SWOT/PEST) •Preliminary Design Presentations Project Objectives: •Client Acquisition •Investor Acquisition •Javezz Brand Exposure

Copyright © 2011 by Javezz Communications Co., Ltd. All rights reserved.


Report Collation Imagery

Copyright Š 2011 by Javezz Communications Co., Ltd. All rights reserved.


Report Collation Information Clients: • Javezz Communications- Social Media Planning •Javezz- Digital Company Audit •Drinks of the World- Social Media Promotional Plans •Drinks of the World- Social Media Advertising •Drinks of the World- Social Media Follower Acquisition Tactics •Youdillo/Titacore- Business Plan Creation Project Assets: •Marketing Reports •Infographics •Company Audits •Promotional Plans •Social Media Plans •Lead Acquisition Tactics •Business Plans Project Objectives: • Increased Brand Exposure •Digital Marketing Competence Increase •Social Media Restructure and Rejuvenation •Investor Acquisition •Consumer Acquisition •Brand Repositioning

Copyright © 2011 by Javezz Communications Co., Ltd. All rights reserved.


Marshall Goldsmith Wire framing & Logo Concept Imagery

Copyright Š 2011 by Javezz Communications Co., Ltd. All rights reserved.


Marshall Goldsmith Wire framing & Logo Concept Information Client: Marshall Goldsmith Leadership Consultant/ Motivational Speaker (No.1 in the World Excluding Asia), California, USA Project Assets: •Logo Design Concept (part of wider graphic design team submissions) •Website Wireframes Project Objectives: • Rebranding of Marshall Goldsmith •Improved UX of Website •Modernised Logo Design •Increased Online Exposure •Create an Explicit Marketing Channel for Literary works of Marshall Goldsmith

Copyright © 2011 by Javezz Communications Co., Ltd. All rights reserved.


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letler of Recommendqlion To Whom lt Moy Concern: Thisletter is my personol recommendotion for Chorlie Morples.Untilihe 30't of Jvne 2012,I hove been Chorlie'simmediotemonogerfor the post sevenmonths.I found in Chorlieo very reliobleond cooperotivesociolmedio plonner,who hos proveno high ond consistentquolity os well os o high levelof enthusiosm for hiswork of Jovez.Communicotions. For the post seven months,Chorlie hos produced the following mojor projectsto my full sotisfoction: o . r

Concept developmentond plonningof the YoudilloSociolMedioPlotform Developmentof proposols,coveringsociolmedio for Synkronizer ond T-Shompoo Developmentof oction ond morketingplonsfor Jovez.Communicotions

In this role, Chorliehos goined my full confidence ond trustond hos proven to be o very tolentedond skilledsociolmedio plonner. lwould likeespeciollyto emphosizehisbrightond cheerfulchorocterond the strongobilityto contribute to o good teom spirit.Also I would like to emphosizeChorlie'sskillto truly understondthe dynomics ond opportunitiesof sociol medio ond the digitol environment. Chorliehos the tolent, to think beyond the "usuol" ond to develop innovotivecompoign ideosond toctics. Jovez. Communicotionsis experiencingmojor finonciol difficultiesond hos been forced therefore to terminote Chorlie's employment confroct. I sincerelyregret this sod bui necessorystep ond will hireChorlieogoin os soonos the finonciolsituotionollowsit. I highlyrecommend Chorliefor employment.He is o teom ployer ond would moke o greot ossetto ony compony ond orgonizotion.

Jovez.CommunicotionsCo., Ltd.

Seoul,2012106/30 JovezzGommunicotionsCo., LTD. Suite#208,SeoulSup KolonDigitolTower2, 330-l40 Seoungsu-2-Go, Seongdong-gu,Seoul,KoreoI 33-827

wwwjovezz.com Phone FAX

+8270-7500-74@ +822-538-6227


Javezz Communications Portfolio