PACK EXPO International 2010 Gets Results
“We always count on PACK EXPO… but 2010 surpassed even our high expectations.” Nicholas Taraborelli, Vice President Sales and Marketing, WeighPack Systems, Inc.
And the Results Keep Getting Better PACK EXPO International 2010 in Chicago Was One Powerful Show Nearly 44,000 attendees connected with more than 1,800 exhibitors; and those exhibitors saw real results. Processing gained a spotlight so we could deliver exciting solutions like never before, across the line. Attendance held strong as the show offered valuable new features such as — The Processing Zone, Confectionery Pavilion, and The Brand Zone with “Project 2020: The Consumer Experience.” Industry partnerships — with the Grocery Manufacturers Association (GMA), Institute of Packaging Professionals (IoPP) and The Packaging Association (PAC) — provided insights to conference participants. Sessions covered the entire spectrum of issues from food safety to sustainability. Manufacturers brought their latest innovations and set the trends with: • Technologies to increase productivity and simplify controls • Upgraded service programs offering remote diagnostics and faster changeover • Sustainability efforts including renewable materials, recycled content, source reduction, waste minimization and sustainable machines
As 2010 proved, PACK EXPO International consistently meets the needs of the industry — and all vertical markets — like no other event.
The Proof Is in the Numbers Only PACK EXPO International Delivers Quantity and Quality With solutions across the line for every vertical market, PACK EXPO delivers the value buyers demand — and the decision makers exhibitors need to see.
71% 73% 170
of 2010 attendees ONLY went to PACK EXPO. PACK EXPO is the only place you will see 43,982 attendees in one place. of PACK EXPO 2010 attendees have final or significant decisionmaking power. leads per exhibiting company on average, for companies using the lead retrieval service.
leads per exhibiting company on average, for those who advertised in the PACK EXPO International Show Daily and in PMT Show issues.
of exhibitors feel that PACK EXPO draws the right people and titles they want to see.*
*According to the 2010 PACK EXPO exhibitor survey results
We Do Our Part to Deliver
Results You Can Count On
PACK EXPO International draws attendees from all over the world with a strategic, creative and comprehensive marketing campaign.
PACK EXPO International’s numbers held strong and continued to grow even through the economic recession.
The 2010 Attendee Campaign included:
• • • • • • • • •
Attendee Website Print Ads Direct Mail Email Digital Brochure Interactive Ads Social Media Customer Passes Exhibitor Invites
43,982 1,835 4,404
attendees in 2010 – up from 2008 exhibiting companies – up 7% international attendees – up 23%
We Evolve with the Industry By mirroring the industry, PACK EXPO International remains a consistently good use of participants’ time and resources. We make every show a new show — delivering new solutions that our buyers need. In 2010, that meant shifting our focus to deliver solutions across the line — processing to packaging.
Creating a Dynamic Show Floor in 2010 New pavilions and show features constantly debut to meet changing industry needs. New partners bring a powerful dynamic. • The Processing Zone
• NCA Confectionery Pavilion
• 5th Annual PACK EXPO Selects™
•P roject 2020: The Consumer Experience
• Food Safety Summit Resource Center
• R PA Reusable Packaging Pavilion
• IoPP Packaging Learning Center
• The Showcase of Packaging Innovations®
• The Brand Zone
• N PTA Distripak Pavilion
20% of exhibitors at PACK EXPO 2010 showed processing-related solutions.
Buyer Interests at PACK EXPO International Buyers want to see packaging and processing side by side.
46% Packaging Only 42% Packaging & Processing 12% Processing Only
Who’s at PACK EXPO International? Everyone. PACK EXPO International draws buyers from every vertical market and from across the oceans.
2010 Show Participation 43,982 attendees* from 23 vertical markets 4,404 international attendees from 125 countries 46 international buyer delegations 1,835 exhibiting companies from 34 countries 64,294 total attendance**
“This is the only show we attend in the United States because we know no other show can come close.” Gerald Meier, Vice President of Packaging, Paper Machinery Corporation
*includes CPP EXPO **includes attendees, exhibitors and CPP EXPO
Top Attendee Job Functions
27% General & Corporate Management 23% Engineering 11% Production/Manufacturing 8% Sales 7% Consulting & Other 7% Purchasing 6% Research/Development 6% Plant Manager 5% Brand Manager/Package Designer www.packexpo.com
Buyers with Power 73% of Buyers Have Final or Significant Decision-Making Power
46% Significant Influence 27% Decision Maker 11% Other 10% Initial Recommendation 6% Research New Products
Every Vertical Market Imaginable Automotive Bakery/Snack Beverage Chemical/Industrial Confection/Candy Container Mfg. Cosmetics/Toiletries Dairy
Electronics Fruit/Vegetable Furniture/Fixtures Grain/Mill/Cereal Hardware/Tools Meat/Poultry/Seafood Metals Paper/Printing
Petroleum Pharmaceutical/Medical Products Produce/Fresh Soap/Household Chemicals Textile/Apparel Tobacco Toys/Sports/Crafts
Leading Companies Come to PACK EXPO! 93 of the Top 100 Food and Beverage Packagers were at PACK EXPO 2010.* Food American Sugar Refining, Inc. Amy’s Kitchen, Inc. Bumble Bee Foods Bush Brothers & Co. Campbell Soup Cargill, Inc. Chiquita Brands North America Cisco Foods Conagra Foods, Inc. Dean Foods Del Monte Foods Fresh & Easy Frito-Lay, Inc. General Mills, Inc. Giant Snacks Godiva Chocolatier
Goya Foods Great Lakes Cheese Grupo Herdez Grupo Jumex H. J. Heinz Company Hanson Foods Mfg Co. Hershey Hidden Valley Hormel Foods Corporation Ian’s Natural Foods J. M. Smucker Co. Kellogg Co. Kraft Foods North America . Land O’Lakes, Inc. Mars Chocolate North America McCain Foods
McCormick & Company, Inc. McKee Foods Corporation Morton Salt Nestle USA Old Dutch Foods Organic Valley Oscar Mayer Pace Dairy Foods Pepperidge Farm, Inc. Precision Foods, Inc. Primo Foods Quaker Foods Reynolds Food PKG Safeway, Inc. Saputo Cheese USA
Sara Lee Food & Beverage Sargento Foods, Inc. Smithfield Foods, Inc. Starbucks Coffee Company Sugar Foods Corporation Sunsweet Growers The Schwan Food Company Tootsie Roll Industries Tree Nut Organic LLC Tyson Foods, Inc. United Baking Company Weaver Popcorn Company, Inc. Wells Dairy, Inc. Wrigley Company
Gatorade/Pepsico Genesee Brewing Company Heineken Mars Drinks McCormick Distilling Miller Coors Molson Coors Moosehead Breweries Ltd.
Mother Parkers Nestle Beverage Company Ocean Spray Cranberries, Inc. Pepsi Beverages Company Sara Lee Coffee Sunny Delight Beverages Co. Sunsweet Growers, Inc. Sweet Leaf/Tradewinds Tea
The Wine Group Tropicana Products, Inc. Wolfgang Puck Coffee
Centrix Pharmaceutical Eli Lilly GlaxoSmithKline Johnson & Johnson Merck & Co.
Novartis Pfizer, Inc. Schering-Plough Watson Laboratories
Crabtree & Evelyn Ltd. Elizabeth Arden Estee Lauder Companies, Inc. L’Oréal
Procter & Gamble Unilever
Hewlett-Packard Company Petco Radioshack Staples, Inc. Target The Home Depot The Sherwin Williams Co.
Toyota Wal-Mart Stores Xerox Corporation
Beverage Bacardi Global Boston Beer Company Boyd Coffee Company Coca Cola Bottling Co. Coffee Express Co. E. & J. Gallo Winery Florida’s Natural Growers Folgers Coffee Pharmaceutical Abbott Laboratories Astrazeneca Pharmaceuticals Bausch + Lomb Baxter Healthcare Bayer Cosmetic and Personal Care Aveda Avon Products Blistex, Inc. Colgate Palmolive Company Other Apple, Inc. Chevron Clorox Company Dixie Consumer Products LLC Energizer Battery Company Exxonmobil Chemical Company Graco, Inc.
“All our vendors exhibit in the show, so it’s the best way for us to meet with them and learn about new technologies.” Jeff. J. Strong, Director, Global Engineering, Starbucks Coffee
*Our lists were generated based on annual company reports and filings with the Securities and Exchange Commission.
Buyers from 125+ Countries Pre-Screened International Buyer Delegations Came from Across the Globe PACK EXPO International 2010 welcomed a record 46 international buyer delegations hosted by U.S. Department of Commerce trade specialists through the International Buyer Program.
Six Most Represented Countries
â€œThere is a real entrepreneurial spirit about PACK EXPO. If people are looking for something new and innovative in processing or packaging, they know that this is the place to go.â€? Joe Gotshall, Sales Manager, MTorres
We Keep It Fresh — and Attract Attention The 2010 PACK EXPO campaign saw: • 90% increase in print ads • 54% increase in media partnerships • Expanded emarketing audience using media partners • New targeted marketing
PACK EXPO International Marketing Campaign Snapshot • 3.7
• 316,000 direct mail impressions
• 600,000 visits to the attendee website
• 109 print ads in 46 publications worldwide
• 171 interactive ads on 42 media partner outlets
million pageviews on www.packexpo.com
million email sends 638 Facebook members 1,278 followers on Twitter 1,442 LinkedIn members Members as of December 31, 2010
• 10,000 telemarketing calls
Exhibitor Invites Bring New Buyers All PACK EXPO International exhibitors get a free email marketing tool called Exhibitor Invites™ that really delivers. Exhibitors who used this tool drew more than 7,000 mostly-new buyers to the show in 2010, and received 20% more leads on average.
“In this industry, you have to go to PACK EXPO International. We got the best leads that we’ve ever gotten at a show.” Laurie Mackie, President, Fox Packaging Services
EXPO PACK MEXICO June 21 – 24, 2011 Mexico City, Mexico
PACK EXPO Las Vegas September 26 – 28, 2011 Las Vegas, Nevada USA
PACK EXPO International October 28 – 31, 2012 Chicago, Illinois USA
Mark your calendar for PACK EXPO Las Vegas 2011. The year’s largest packaging and processing show in the Western Hemisphere brings the unique audience you’re looking for! Contact PMMI at 703.243.8555 to discuss this exciting and different exhibiting opportunity.
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