Where’s the Wally ?
Concept “Where is the Wally” is an online platform which will run between late November and December on Clyde1 & Clyde2.com It is a take on the classic “Where’s Wally” books where you have to look in large crowd to find the character Wally. Various “Wally’s” doing silly things over Christmas, such as getting into cars drunk, girls walking off with strangers, people not guarding their handbags etc These characters will be mixed in amongst regular characters and users will be prompted to find the “Wally’s” and click on them. Once they do click on them audio will play of various DJ’s telling us exactly what that particular Wally is doing wrong. Users will be urged to find all the “Wally’s” and once they do a congratulations screen will appear with links to all relevant police sites.
Visual Example This is an example of how the artwork will look baring in mind it will be FULL SCREEN and a lot more detailed. We will recreate various Strathclyde landmarks in cartoon form for the platform.
Investment Total cost of 6 weeks advertising: £2000 The contents of this document are subject to final Programming approval, dates, availability and prize value. No client has exclusivity and other sponsors and promotions may run during this campaign duration. ____________________________________________________________ FOR AND BEHALF OF ____________________________________________________________ FOR AND BEHALF OF RADIO CLYDE LTD