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FEBRUARY/MARCH 2018 The bi-monthly newsletter for WA’s Club Industry





Keep Your Nominations Coming! 12 th Annual Club Industry Awards for Excellence

Nominations must be received by Clubs WA by 5pm Friday 30th March, 2018 Volunteer Contribution Employee of the Year

Club of the Year Best Refurbishment Most Improved Club

Function Facility of the Year Club Marketing

Waste Reduction Inspiring Excellence

Saturday 16th June, 2018 | Crown Perth, Grand Ballroom 2


CLUBS WA PRESIDENT Wally Maker Royal Fremantle Golf Club

REGIONAL VICE PRESIDENT Greg Hadlow Burekup & Districts Country Club


TREASURER/FINANCE OFFICER Chris Richardson Dalkeith-Nedlands Bowling Club

REGIONAL COMMITTEE Sandra Bolton Yunderup Sport & Recreation Club

METRO COMMITTEE Wayne Barrett Thornlie Football and Sports Club

METRO COMMITTEE Don Bartlem Hartfield Country Club

REGIONAL COMMITTEE Leone Bolto Katanning Club

REGIONAL COMMITTEE Michelle McDonnell Kellerberrin & Districts Club

METRO COMMITTEE Ray Mansfield Willetton Bowls Club

REGIONAL COMMITTEE Geoff Mitchell Ledge Point Country Club

REGIONAL COMMITTEE Stan Sherry Boddington Sports Club

Clubs WA - The peak body for licensed and community clubs since 1957









Karen Giles

Holly Hazel -

Bob Shanks -

Linda Soerianto -

Toni Jessup -

Michelle Hall -

Jean Davis -

Shayna Daniels -



Kristy Chandra Alexander Ridley



Katelyn Ford


Amy Clarke Maddison James-Dickson



2018 Events Registrations are open for the below club industry events and workshops

For queries, or to register for upcoming Clubs WA events, please phone 1300 640 616 or email





Monday 26th

Waste Reduction Think Tank

9:30am - 12:30pm (lunch included)

Perth Flying Squadron Yacht Club

Wednesday 28th

Central Wheatbelt Regional Meeting

5:30pm - 7:30pm

Kellerberrin & Districts Club

Subsidised by Clubs WA

Tuesday 3rd

Goldfields Regional Meeting

5:30pm - 7:30pm

Goldfields Tattersalls Club (Kalgoorlie)

Subsidised by Clubs WA

Wednesday 4th

Club Manager’s Course

1:30pm - 4:30pm

Clubs WA Office

Member: $60 Non-Member: $120

Club Committee Compliance

5:30pm - 8:30pm

Clubs WA Office

Member: $60 Non-Member: $120

Clubs WA Industry Awards for Excellence

6:00pm Arrival Drinks for 6:30pm start

Crown Perth Grand Ballroom

$140 per person

Monday 2nd

Northern Country Regional Meeting

5:30pm - 7:30pm

Geraldton Yacht Club

Tuesday 10th

Club Manager’s Course

1:30pm - 4:30pm

Clubs WA Office

Member: $60 Non-Member: $120

Club Committee Compliance

5:30pm - 8:30pm

Clubs WA Office

Member: $60 Non-Member: $120


TBA - Perth Metro




No Cost

South West Regional Meeting

11:00am - 1:00pm

Busselton - Venue TBA

End of Year Wind Up



March Free Event

This event is supported by the Waste Authority

Free Event

April Free Event

May Tuesday 15th June Saturday 16th July Free Event

Subsidised by Clubs WA

August Tuesday 14th October Tuesday 16th Wednesday 31st

Clubs WA Industry Forum & Supplier Trade Expo Clubs WA Annual General Meeting

November Tuesday 20th

Free Event

Subsidised by Clubs WA

December Wednesday 5th

Clubs WA reserves the right to cancel or alter events and dates as needed. Minimum and maximum attendee numbers might apply for some events.


Free Event

Liquor Control Amendment Bill 2018 KEY PROPOSED AMENDMENTS BASED ON CLUBS WA’S RECOMMENDATIONS: _____________________________ Karen Giles Clubs WA CEO

Authorise the sale of liquor to ‘visitors’ if permitted under the rules of the club.

Proposed defintion of ‘visitor’:

The Liquor Control Amendment Bill 2018 was tabled in Parliament on Tuesday 22 February, 2018! According to its synopsis, the purpose of the Bill is “to amend the Liquor Control Act 1988 to facilitate a more tourism-friendly hospitality culture, implement strategies to reduce harm and remove regulatory burden.” Clubs WA has advocated for legislative changes to allow for temporary membership in clubs for more than a decade and we are thrilled to announce that proposed amendments in the Liquor Control Amendment Bill 2018 finally provide for our volunteer-driven club industry to better service their communities, by creating the definition of ‘visitor’. Western Australian clubs are the hearts of their communities and Clubs WA welcomes the proposed amendments to legislation - in particular the amendments to ‘visitors’ and ‘temporary members’, which will allow clubs to showcase their facilities and regions to domestic and international visitors. As you are aware, under current legislation our clubs are forced to turn away visitors and tourists or offer them a 2-week waiting period on their membership. If passed, the proposed reforms will allow passing tourists to experience the full offerings of family-friendly and community-driven clubs. Clubs WA has also advocated for clubs to have less red tape regarding: constitution approval; ETPs; and public interest assessments. This is a positive step in the right direction and current indications are that the proposed amendments to membership restrictions will be beneficial for clubs, particularly those in regional areas where the club and tourism industries are struggling.

Clubs WA Industry Advocacy

a person, other than a member, a guest of a member or a person referred to in subsection (5), who — (a) is at least 40 km or, if a greater distance is prescribed for the purposes of this paragraph, at least that distance from their usual place of residence; and (b) is visiting the club while travelling in the course of a holiday or travelling for leisure or business; and (c) is required, at the time of their visit, to pay a fee to the club for the use of its facilities. •

Remove requirement for the Director to approve a club’s constitution or rules.

Expand temporary membership provisions to include a ‘member or official from another team, or a person assisting a member or an official of another club or team. Also, temporary membership has been expanded to accommodate a member of a club ‘or a team’.

Public Interest Assessments not required for licenses of a prescribed kind.

As this Bill will now be debated in Parliament over the next few months, Clubs WA encourages your club to work with us to speak with your local State MP on supporting these proposed amendments. Clubs WA congratulates the government on this forward thinking initiative that will bring us closer into line with our Eastern State counterparts. You can view an overview of the Bill (the Explanatory Memorandum) or the Bill in its entirety on the Clubs WA Members Website (



Just a reminder that the Clubs WA Industry Newsletter, ‘The Service Bulletin’ is bi-monthly. Members and Industry Partners should receive the hardcopy newsletter in February, April, June, August, October and December each year.


Clubs WA invites you to share your feedback on your membership with Clubs WA, in particular what tools, information or services would make our industry support even better. We are currently reviewing the Clubs WA member website, and would value your input on what information or functionalities you would like to see available on this forum. By sharing your feedback and ideas, you are helping to make our industry even stronger. Please email your feedback to

WELCOME NEW MEMBERS Welcome to new Clubs Members who joined last month: • Fairbridge Western Australia (Inc) • Junior Speedway Racing Association of WA


Whilst we will discuss compliance and help answer queries you might have about your club, the purpose of these regional meetings are to find out what is affecting your club at the local level. What’s going on in your shire, your town, or your local council, that is affecting your operations? Hearing your stories first hand will help our advocacy efforts on behalf of the industry. Places are limited for these meetings, so if you haven’t done so already please RSVP as soon as possible to Clubs WA’s Regional Meetings are powered by the Road Safety Commission.


A final reminder that nominations for the 2018 Clubs WA Industry Awards for Excellence close 5pm Friday March 30, 2018.

Just a reminder that for some of your big autumn Club events and functions, you may need to start preparing applications for occasional licenses or extended trading permits soon.

There are 16 categories this year, including both new and improved awards, such as Club Marketing, Best Refurbishment, and People’s Choice Public Voting.

Applications need to be lodged as per the following:

Nomination forms can be downloaded from the Clubs WA website (, alternatively please call Clubs WA on 1300 640 616 to discuss which categories you might like to enter.

UPCOMING CLUB REGIONAL MEETINGS Members in the Central Wheatbelt, Goldfields and Northern Country regions, please save the date for your respective annual club regional meetings - see the 2018 Event calendar on page 4 for details. We will discuss the Liquor Control Amendment Bill 2018 and how your club can benefit from this.


Anticipated number

Number of days prior

of people to attend

to event for lodgement

whole event/function

of application to DRGL

Up to 500 people

14 days

501 to 5,000 people

30 days

Over 5,001 people

60 days

You can view more information about ETPs and Occassional Licenses under the ‘Liquor’ section of the Clubs WA Member’s Website.

CLUB TRADING HOURS WRITTEN BY CLUBS WA MANAGEMENT As per the Liquor Control Act 1988 RESTRICTED CLUB LICENCE The trading hours under a club restricted licence are determined by the Director on a case by case basis. Clubs with Restricted Club licences are reminded to review their licence documentation (all pages) to verify your specific trading hours. FULL CLUB LICENCE In general, a club licence*, as per s.98E of the Liquor Control Act, is authorised to operate during the following trading hours: • • •

Monday to Friday: 6:00am to 12-midnight (or to 12:30am if ancillary to a meal supplied by the licensee); Saturday: 6:00am to 1:00am the following morning; Sunday: 10:00am to 10:00pm.

GOOD FRIDAY In the case of Good Friday, from immediately after 12-midnight on the previous day to 12:30am, but only for liquor sold ancillary to a meal supplied by or on behalf of the licensee.

ANZAC DAY Club licences are authorised to trade from 12 midday to 12 midnight. In addition to the permitted trading hours, RSL clubs that hold a club or club restricted licence may apply for an ETP to trade between 6 am and 12 midday on ANZAC Day. These permits will be subject to normal trading conditions, that is, liquor may only be sold and supplied to members and guests. Non member ETPs may also be sought.

*Please check your licence documentation to verify the trading hours for your club as you may have additional conditions imposed on your premises. If you are unsure of your licence, please call Clubs WA on 1300 640 616. SPECIAL FACILITY LICENCE The trading hours under a Special Facility Licence are unique to each club so please make sure to check your licence document (all pages) to verify your trading hours.

TAVERN LICENCE The trading hours under a tavern licence, as per s.98 of the Liquor Control Act, are: • Monday to Saturday: 6:00am to 12-midnight; • Sunday: 10:00am to 12-midnight.

GOOD FRIDAY 12-noon to 10:00pm - ancillary to a meal only (exemptions apply for lodgers).

ANZAC DAY 12-noon to midnight (exemptions apply for lodgers). MANDATORY LIQUOR TRAINING If you are beginning to hire casual bar-staff or volunteers to assist your club, just a reminder that any individual involved in the sale or supply of alcohol must have their RSA certificate. Clubs WA member clubs can take advantage of 50% off RSA and MLP training through our website This discount can be passed onto your staff, volunteers and members, and course prices with the discount are as per the below: • RSA - Provide Responsible Service of Alcohol (SITHFAB002) - $17.50 • UNRESTRICTED Approved Manager - Manage Legislative Responsibilities for the sale, supply and service of liquor (MLPLCA401A) - $69.50 Please note that an RSA Certificate is sufficient to apply for an Approved Manager Card if you are working in a club. If you or your staff would like to be recognised as an ‘Approved Manager’ in venues other than a club we recommended purchasing the Unrestricted Approved Manager Course (MLP). Please call Clubs WA if you are unsure of your club’s discount code. Clubs WA is a nationally recognised Registered Training Organisation (Code 6226).

If you have any questions about your trading hours or liquor licence; or need assistance applying for an Extended Trading Permit or Occasional Licence, please contact Bob Shanks on 1300 640 616 or at


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WA’s SLOMO law to protect roadside emergency workers Written by Road Safety Commission The State Government is committed to providing a safe working environment for emergency services and incident response workers on WA roadsides, with a new law to protect those who protect us.

“The ability to manage the environment around emergency and breakdown situations is challenging. “Slowing down to 40 km/h, and moving over if it is safe to do so, will provide a consistent response to unexpected incidents on our roads and a safe environment for those emergency and incident response workers.”

Road Safety Minister Michelle Roberts and Acting Road Safety Commissioner Iain Cameron recently announced the commencement of the SLOMO, or Slow Down, Move Over law on 2 March 2018.

The SLOMO laws require motorists to slow down to 40 km/h when passing vehicles used by WA Police Force, St John Ambulance, Department of Fire and Emergency Services, RAC WA, Main Roads WA Incident Response Service and towing companies on site to salvage or tow vehicles. A Road Safety Commission community education campaign will inform the public about the new legislation in the lead up to and post the commencement of the new law.

The new legislation requires drivers to gradually slow down when they see a stationary vehicle with flashing lights responding to an incident on the side of the road, move over when it is safe to do so, and pass at 40 km/h. “These are high-risk working environments, so we need to provide a safe environment for those incident responders to conduct their work,” said Acting Road Safety Commissioner Iain Cameron.




Are you really as compliant as you should be? This article is for: new and experienced Club Managers and Committee Members

In-House Management & Compliance Training Having contributed significantly to the Associations Incorporation Act 2015 and Liquor Control Act 1988 over the years, there is no association betterequipped than Clubs WA to train and develop your club’s management, compliance and business. For our members, Clubs WA offers three (3) comprehensive courses for incorporated clubs and associations: • Committee Compliance • Club Manager’s Training • Updating Club Constitutions (face-to-face only) The Committee Compliance course is available as a comprehensive online course through our training website, with the Club Manager’s course to be added soon. For those who prefer face-toface training, Clubs WA offers 3-hour masterclass versions of the courses that can be tailored to cover the key topics most relevant to your association. Penalties under the Associations Incorporation Act There is a mistaken view that people who volunteer their time in not-for-profit community organisations do not have to comply with any legal duties because they are ‘volunteering’. By becoming a committee member they agree to act in the best interests of the association and are accountable for the decisions they make. Just like they have to comply with the law as a private citizen, committee members also have to comply with the law in relation to incorporated associations.


If a person is sufficiently committed to the role of a committee member and acts in good faith with integrity, diligence, honesty and accountability, they should not incur any liability. Good governance training is therefore vital to protecting your club and your committee.

Choose how you learn:

Online: Enrol in the full online course on our training website ( IMPORTANT: Don’t forget to enter your Club’s unique Clubs WA training discount code to receive 50% off the online training, bringing the course down to $60. At your club: Contact our Business Support Coordinator, Michelle Hall, to discuss the workshop fees associated with Clubs WA conducting training at your club. Attend an open training session at the Clubs WA office: We hold a minimum of two (2) open Committee and Manager’s training sessions throughout the year. These open sessions are a great way to network with other clubs and hear their experiences as we work through the key components of the course material together. All those who register for face-to-face training also receive automatic enrolment into the online course. View our 2018 Events calendar on page 4.

Committee Compliance Developed by Clubs WA for the Management Committees and Boards of WA Clubs & Associations. As a Committee member or Club Manager it is your duty to implement good governance within your club to comply with legislation and the club’s constitution and ensure your financial viability. We want you to have full confidence in your role and for this reason we have developed a Committee Compliance training course, tailored specifically for Western Australia’s club industry. Course Modules: 1: Associations Incorporation Act 2015 (WA) 2: Liquor Control Act 1988 3: The Club’s Constitution 4: The Management Committee 5: Meetings 6: Chairing A Meeting 7: Effective Meeting Minutes 8: Finance 9: Club Members 10: Club Volunteers 11: Club Employees 12: Risk Management 13: Discrimination and Harassment 14: Grievances and Disputes 15: Occupational Safety and Health 16: Insurance This course has been contextualised for Western Australia and references the Associations Incorporation Act 2015 and the Liquor Control Act 1988.

Club Manager’s Developed by Clubs WA for Managers of licensed community clubs. This workshop can also be tailored for non-licensed clubs and associations. Club governance generally refers to the way a club is managed. By engaging in effective corporate governance, managers help ensure the long-term financial viability of their club. The Club Manager’s training course has been developed to assist key managers of licensed clubs within Western Australia in the governance of their clubs, and highlights management under both the Associations Incorporation Act 2015 and the Liquor Control Act 1988. As your club’s manager or a member of the committee, you should know the most important elements of governance - each of the below topics are covered in the full Club Managers course: 1: Liquor Control Act 1988 2: Associations Incorporation Act 2015 (WA) 3: Occupational Safety and Health (OSH) 4: Generating Revenue 5: Manager v Committee – whose role is it? 6: Manager as The Secretary 7: Manager as The Treasurer 8: Working with Committees 9: Member Management 10: Volunteer Management 11: Hospitality Awards 12: Employee and Workplace Relations

If your club or association would like to organise a face-to-face masterclass of either course we can work with you to choose 3-5 of the modules/topics and tailor them to suit your club’s needs. All face-to-face workshop participants will also receive automatic enrolment into the comprehensive online course where you can access material on each of the topics. Contact our Business Support Coordinator, Michelle Hall (, to discuss your training options either at your club or at Clubs WA.

Register today! Email To register for one of our scheduled 2018 workshops or to organise in-house training at your club, please contact Michelle Hall on 1300 640 616.

clubs wa

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Shire leases - do you know where your Club stands? Special offer for Clubs WA members We understand that local governments often shift the goal posts when it comes to club leases. The term of a lease can be changed or the rental amount increased. These changes can really affect some clubs and cause some serious problems. Clubs WA has made it clear to us that many clubs are struggling with this issue and we want to help by offering, for a limited time, a flat, discounted price to review your club local government lease and provide preliminary advice as follows: Step 1

Review of a lease in regard to the term and the rental $750 + GST and consideration of where the club stands in a situation where the local government claims that the term is to be shortened, or the rental increased. If we consider that the local government authority is in a strong position and the club cannot do much about it, then that may be the end of the matter.

Step 2 (if relevant)

$750 + GST If we consider that the club is in a good position to challenge the local government, then we would write to the council, on behalf of the club, to state the club’s position and tell the local government that we consider it does not have the right to change the term or rental.

Jessica Patterson Partner Liquor, Hospitality and Events +61 8 9288 6946

The discounted fixed fee estimates assume no further work or complications and limited correspondence. If the local council were to respond and pursue the matter further, or if a club needed a full review of its whole lease, or if anything else arose requiring us to do more work, then additional costs would be incurred. However, we would be happy to discuss and agree discounted fees before progressing and provide different fee options for you to consider. The fees involved with additional work would need to be determined on a case by case basis. Lavan has a long and honoured relationship with Clubs WA and many of its members, dating back for decades. Our liquor, hospitality and events team in particular is closely involved with Clubs WA and a large number of clubs. Like WA clubs, Lavan is proudly Western Australian and independent. We provide professional advice and assistance to the clubs industry, we sponsor several club associations and many of our people are active members of clubs around the State. Lavan can offer clubs a wide range of services, in addition to liquor and leasing advice. Please feel free to contact us with any issue facing your club. You certainly will not be charged for an initial enquiry and if the issue is short and simple, we may even be able to give you the answer straight away without any fees being incurred! If there are likely to be costs involved, we will discuss that with you first. We also invite you to contact us to subscribe to our monthly publication called The Hospitality Messenger.


Alec Weston Senior Associate Liquor, Hospitality and Events +61 8 9288 6873

Around the Grounds A quick snapshot of what’s going on in your club industry.

Countdown to plastic bag ban

Road Safety Event and Project Grants

From July 1 2018 lightweight single-use plastic bags will be banned across Western Australia. The singleuse plastic bags will no longer be supplied by WA retailers to customers. People are encouraged to consider carrying resuasble shopping bags or look at what bags you might already have laying around the home.

Event Grants To further encourage community groups to participate in road safety, the Road Safety Community Grant Program provides from $50 to $1,000 in event grants. Successful applicants will be supplied with a road safety message with relevant information and suggestions for supporting policies.

Age-friendly Communities Innovation and Implementation Grants

Project Grants Project Grants were developed to provide funds to organisations and groups to develop and implement projects based on the Towards Zero 2008-2020, the State Government’s road safety strategy.

Up to $10,000 per project is available for local governments to implement age-friendly, active/ positive ageing or other seniors related strategies. The program supports projects that make communities more age-friendly and support older people to experience positive ageing. Projects could include health and exercise programs, home maintenance workshops, digital literacy education, transport initiatives, intergenerational projects, senior-friendly customer services, social engagement, and the formation of seniors groups. For the latest grant round, priority will be given to applications for collaborative projects between two or more local governments that have local community partners. Club’s WA encourages our clubs to discuss joint opportunities with your local council or shire. Applications close Thursday 22 March, 2018. For more information or to apply for the grant, visit the WA Government website.

Waste Authority Grants Now Open Community Grants Scheme (CGS) applications are now open for community groups working on projects that reduce waste and boost recycling. Applications for funding close at 12pm on Friday 16 March, 2018. The Community Grants Scheme is funded by the State Government through the Waste Avoidance and Resource Recovery Account, and administered by the Waste Authority. For more information or to apply for a grant, visit the Waste Authority’s website.

Timing: Applications must be received at least three months prior to the commencement of the planned project start date. Grant applications are assessed bi-monthly. Applications close on the last Friday of February, April, June, August, October and December.

Club Job Opportunities

Find the following job opportunties on

General Manager, Royal Fremantle Golf Club

Sports Club Manager, North Beach Rugby League Club

Memberships Officer, Perth Flying Squadron Yacht Club

Sous Chef, Mount Lawley Golf Club

Sous Chef, The Western Australian Golf Club

Bar Manager, Manning Memorial Bowling Club

Casual Chef, Mandurah Offshore Fishing and Sailing Club

Community Officer, Western Australian Cricket Association

Receptionist, The Cruising Yacht Club of Western Australia

Administration Assistant/Events Officer, Northam Race Club

Sales Manager - New Business Development, The Western Australian Club

Head Cook/Chef, Ledge Point Country Club


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Time and time again Clubs need to get in on the act when it comes to timesheets Written by Lena Bertuccio, HR Services Advisor. Originally published in ClubsNSW’s Club Life Magazine.

FRED Flintstone yells “Yabba-dabba-doo!” as he runs out of work for the day, but not before having his stone timecard bitten by a dinosaur as a record of his hours. Maybe not much has changed about the end-of-work excitement, but we’ve come a long way with time and attendance records. Or so I thought.

Recent cases have shown just how expensive the consequences can be. In December 2017, the Fair Work Ombudsman (FWO) took Pulis Plumbing to the Federal Circuit Court of Australia on behalf of an apprentice who worked a three-month trial for the company and managed to rack up 201 hours of overtime. No timesheets were presented to the Court but the apprentice had kept diary entries which the Court had no hesitation in accepting. Whilst the apprentice was underpaid $27,000, the company and sole director were penalised $100,000 and $25,000 respectively.

Leaving aside cartoon history for the moment, the first actual time clock was invented in 1888 by Willard A. Bundy (so that’s where the term comes from!). Fast forward 130 years and we have Sweden implanting chips in the hands of employees which allows them to open doors and operate printers (read: allow the employer to know when you are at work).

The FWO, on a bit of a roll it seems, took Sureguard Security to the Federal Court of Australia later that month for 14 breaches of the relevant Award in under two years, resulting in 22 employees being underpaid a total of $205,408.40. The company’s defence was that it thought by paying a flat above-Award rate it covered all penalties and entitlements under the Award. Not so. The Court penalised the company $81,270 and ordered that anyone with managerial responsibility for decisions regarding wages and conditions undertake training related to their Award and the Act.

Back in Australia, technology such as fingerprint scanners are becoming more popular, though many employers are still relying on the tried and true: write down your finish times and we’ll pay you accordingly. Naturally this is rife with rorting and the Workplace Relations Team has seen more than its fair share of disciplinary action taken against employees for fraudulent time sheets. However, more concerning is where there are no time or attendance records at all. In September 2017, the Fair Work Act 2009 (the Act) was amended to put greater emphasis on the employer’s obligation to keep employee records and payslips. An employer who fails to do so will bear the burden of disproving underpayment or Award breach allegations made by an employee, so if an employee keeps even vague records of their work times and the employer has none, the court will accept their version of events.

If this isn’t enough to scare the employers with lax record-keeping, the FWO has developed an app to help employees keep track of work hours. The app, based on geofencing, registers when an employee enters the workplace and when they leave. The implications for an industry such as ours, where employees often socialise at their workplace, are obvious. All I can say is, be vigilant employers and we’ll have a yabba-dabba-doo time!

Are you subscribed to our WPR service? Call us on 1300 640 616 or email to benefit from our heavily subsidised service.


Marketing to a digital generation Effective marketing has never been so vital for Western Australian clubs Written by Alex Ridley, Clubs WA Marketing Assistant. “With the clubs industry struggling to attract new members, appealing to younger demographics is more important now than ever before. That means new and better marketing strategies are needed,” said Clubs WA CEO Karen Giles. Many clubs rely on social media as their primary marketing platform due to its low cost, interactivity and easily measurable results. However, clubs often report being uncertain about how best to promote themselves on social media. To address this problem, we asked the marketing gurus of two flourishing WA clubs to share their insights. According to Ryan Khong, Digital Marketing Manager at Swan Yacht Club (SYC), clubs face a balancing act when it comes to marketing themselves effectively. “In terms of our target audience, the way we’re portraying ourselves is intended to reach out to the younger generations, couples and families, while recognising that a lot of our existing followers and members are in the older range,” he said. “Content is created to appeal to both demographics and age groups ranging from 18 to 60. This can sometimes be tricky and finding the middle ground is key!” Identifying a clear target audience has been integral to the success of Byford and Districts Country Club (BDCC).


“Our management and board identified what the local gaps were in the market and re-defined the club’s target market,” said BDCC Marketing Manager Kylie Tillett. “Becoming a family-friendly, community-orientated club was of paramount importance.” To engage with their audience, both the SYC and BDCC utilise Instagram and Facebook as their two main marketing platforms. “Facebook is [BDCC’s] largest social platform with an audience of 12,000 people and growing. It’s by far our most powerful marketing tool and acts a bit like an online community, so it’s imperative that we get all new members to follow us on social media so that we can advertise what is happening at the club, which we achieve via our display screens, on our website and on all print collateral,” said Ms Tillett. Despite being less popular than Facebook, Instagram is also a crucial marketing platform for clubs. Research shows that it has a far higher follower engagement rate than

either Facebook or Twitter, and with 90 percent of its users aged 35 or under, it’s the social media network of choice for targeting teens and millennials. Both Ms Tillett and Mr Khong emphasize the importance of regularly posting content for building a strong social media following. “We post content on Facebook approximately twice daily, and monitor our reach and engagement levels to ensure we are posting at the optimal time,” said Ms Tillett. “Scheduling posts in advance is a helpful way to ensure that we never miss a day of posting content (especially on weekends and after hours). Facebook has also become our main channel for customer service, so we ensure that we respond promptly to all messages and comments,” she said. The BDCC has adopted an 80-20 rule with its social media posts whereby 80 percent of posts promote upcoming events or specials at the club and 20 percent is entertaining content including memes, gifs or blog pieces. While every club is different and should find the balance that works best for them, all social media content should be engaging and encourage people to share it with their friends. The SYC holds regular give-aways and competitions to boost social media interaction, and has also started using more videos to capture club events. “We have found videos to be more engaging,” said Mr Khong.

“We like to promote all activities and happenings around the club - from our monthly angling competition, to weekly events such as Open Mic Night, to all kinds of member specials such as Beer of the Week & the specials at our restaurant.” An important tip to be aware of is that tagging users or locations in your Facebook and Instagram posts significantly increases the number of people who will see them, so don’t forget to add ‘with whom’ and ‘where’! Mr Khong said that Instagram content should focus on using visually pleasing images and other media to capture the life of your club. The BDCC conducts regular photo shoots to ensure their food, ambience and surrounds are being shown in the best light. Instagram hashtags can be effective in attracting followers as they allow people who are interested in a particular topic to stumble across your club’s content. Hashtags should be used sparingly and focus on appealing to a niche local audience. For inspiration, check out the Instagram of other similar clubs and hospitality venues. Mr Khong suggests reaching out to people who are influential with your target market, such as bloggers or local celebrities. This strategy, known as influencer engagement, can be tremendously effective at helping your club reach a wider audience. Finally, we remind clubs to always evaluate their own content through Instagram Analytics and Facebook Page Reports to see what’s working and what isn’t. Check out the Clubs WA Members Website for more social media tools and tips.

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Clubs WA Industry Advocacy

OneMusic Report

Clubs WA’s industry response report to the OneMusic proposed merger that will affect music licensing in your club Prepared by Clubs WA CEO Karen Giles

Clubs WA was invited to provide feedback on the propsed merger of APRA AMCOS and PPCA into OneMusic. Clubs WA is understanding of the objective to provide clubs with a one-stop-shop option to simplify the music licencing process, as long as this does not result in increased levies to our already burdened not-for-profit club industry. See Clubs WA’s key recommendations below. “Until these considerations have been taken into account Clubs WA will not support the current proposed changes for our industry.” Clubs WA believes any increased fees from the OneMusic merger would negatively impact the ability for our community clubs to use music to their advantage, which would in turn have an overall negative impact on the music licensing sector. Clubs WA’s Response: Clubs WA is the not-for-profit governing body that represents the interests of all licensed community clubs in Western Australia. We provide a focal point for clubs to establish a sense of common purpose on key issues and the opportunity for the club movement to work together to meet the challenges and opportunities that the future holds. Clubs in Western Australia There are 975 community clubs in WA, all of which are not for profit incorporated bodies that make contributions to the state community through employment and training, community projects, social inclusion and infrastructure. The majority of these volunteer driven clubs are also on shire leases, meaning that the club must pay for the maintenance of the club house facilities out of club income. WA clubs are unique in Australia in that there are no poker machines in this state, so revenue in our clubs is heavily reliant on membership subscription and club fundraisers/events. In WA, all clubs are managed by volunteer committees. Latest statistics [KPMG; 2015] show that the value placed on WA club volunteers in dollars is around $88 million. There are three tiers of revenue levels for clubs in WA: under $250,000; $250,000 to $1,000,000 and over $1,000,000. The majority of our clubs fall into Tier 1 and Tier 2 clubs.


Benefits of Proposed OneMusic Model WA clubs would potentially benefit from a “one stop shop” fee per annum. This would be particularly beneficial as current arrangements have APRA invoicing fees quarterly and then adding GST to the invoice, with PPCA invoicing annually with a GST inclusive fee.

Issues Under the proposed model, WA clubs would need to sign up as Gold Level members. At $1,200 per annum, this would appear to be the better option.

Clubs would also benefit from having one package that they can sign up to, rather than needing to determine costs per type of activity used.

However, under the proposed new system, our clubs would have to pay extra, and dearly, for use of the following:

Current Situation The majority of WA clubs have at least 2 standard TVs plus one large TV screen as well as one background music system and one audio jukebox. There are then additional costs for video jukeboxes and capacity of room per square metre.

Dining Package: • Venue area capacity for dining: with our clubs open most days and evenings this would be set at the maximum fee of $4,340; • As clubs in WA are here to cater to our members and not the general public, so very often there may only be a dozen people using the club facilities at any time; • Strict legislation for clubs in WA limits trade to member only events, with members being allowed to bring in guests which is set at a maximum of 5; • Clubs are able to hold events open to the general public, however they must first apply for a pay a fee for an Extended Trading Permit – which are set to a maximum of 12 per year. • As a result, the overwhelming majority of clubs in WA have an open floor plan system. That is, the function room is also the club dining room which is also the members bar area. Our clubs therefore have large spaces in which it is rare they obtain a ‘full capacity’ event and then even rarer that these events are for more than just members and guests • Compare this proposed rate to the current average charge to our clubs of M2 of $106.63 (a difference of $4,233.37).

Currently, a typical example of a club in WA would be as follows: Description

Per annum costs with GST

APRA Background Music TV Large Screen (>105cm)


APRA Background Music TV


APRA Background Music Systems


APRA Background Music Audio Jukebox


PRA Artist Performance (2% of gross expenditure based on $15,000 p.a)


AAPRA Dining - background music


PPCA Audio Jukeboxes


PPCA M2: size in square metres - 141 m² to 465 m




We thank all our m ember clu who prov bs id report. W ed data for this e are now working with Club sAustrali a to repr our indus esent try to On eMusic.

Artist Performance: • Instead of paying a fee of 2% of gross expenditure for artist performance, the model proposed paying by event capacity fees or a higher rate of 2.2-4.4% of ticket sales; • This moves our clubs from a reasonable fee to nearly $1,000 per annum; • Given this premise, most WA clubs would have no incentive to conduct live music events at all. The dining and artist performance fees combined have the potential to cost an extra $5,000 per annum for our not-for-profit community owned clubs, without generating them any revenue!

Continued on next page 21

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Clubs WA Industry Advocacy The following are two standard examples of what the proposed model would result in for WA clubs: Proposed Model - Club A

Proposed Model - Club B Description

Per annum costs with GST

Gold Package: - Background Music TV Large Screen (>105cm) - Background Music TV - Background Music Systems - Background Music Audio Jukebox - Background Music Video Jukebox



Per annum costs with GST

Gold Package: - Background Music TV Large Screen (>105cm) - Background Music TV - Background Music Systems - Background Music Audio Jukebox - Background Music Video Jukebox


Artist Performance tickets no more than $40 pp - Events venue capacity (401-600) @ $72 x 12 events per year


Dining - background music based on venue capacity 100+ day and night use - 3 days week x 52 weeks @ $24 per use plus $120 annual licence fee


Artist Performance – (ticket $50 x 50 tickets each event) - DJ using recorded music @ 4.4% x 6 events p.a - Live performer not using recorded music @ 2.2% x 6 events p.a - annual licence Dining - background music based on venue capacity 100+ day and night use - maximum fee required






$660.00 $330.00 $120.00

Looking at these two examples, it can be seen that the proposed model would increase WA club fees by almost $350%. In addition, smaller clubs with just one TV system and one audio jukebox would not be able to take up any of the general music packages, as the bronze and silver packages are set too high for these clubs.

CLUBS WA RECOMMENDATIONS BASED ON FEEDBACK FROM OUR MEMBERS: _____________________________ The OneMusic objective is to be revenue neutral with the changes. Unfortunately, Clubs WA research shows that this has not been achieved with the current proposal.

Clubs that do not meet the criteria for the definition of dining rate (ie “open to the public”) be provided an exemption;

A one-stop-shop fee would work best if all requirements were in the same package document. As it stands, the current proposed model has clubs needing to refer to documents for other industries (for example the Dining Package geared for restaurants);

Allowing for a lower base for Bronze and Silver membership to allow for our small WA clubs to still access background/digital music/audio jukeboxes and TV screens/ video jukeboxes.

Clubs WA recommends the proposed model be revisited, with consideration given to the following: •

Maintaining the standard percentage system for paying for artist performances, as currently set at 2% of gross expenditure;

Maintaining the standard payment per square meeting for dining capacity, as currently set (ie using the M1, M2 etc classification and fee schedule);

Discounted rates be provided on application for low revenue not-for-profit clubs, particularly given that in WA clubs can only cater to members and their guests;

Until these considerations have been taken into account, Clubs WA will not be in a position to support the current proposed changes to our industry.

Abigail, 6, battling cystic fibrosis, wished to fly to "Unicornland".

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Join Wish Dish 2018 and your club can make the impossible possible for really sick kids. By working together, Make-A-Wish can support your club in raising much needed funds by participating in Wish Dish, so many more vital wishes like Abigail’s can come true. Why sign up? By introducing Wish Dish, a simple yet effective cause related marketing activity, your venue can benefit from increased local community and customer engagement and show a commitment to corporate social responsibility. It really is easy! You can be flexible in your fundraising approach, tailoring your participation for your venue. Here are some real examples of how it’s been successfully done before:

$1 donation from every main meal sold

Customers to round up their purchase at the till as a donation

A temporary $1 increase added to all desserts for one month

$1 added to the total of each bill

Join our #WishForce to make a difference We’ve been making wishes come true for over 30 years, but we can’t do it without the help of Clubs across W.A. As we receive no ongoing government funding, we’re only able to continue our life-changing work thanks to the wonderful support and generosity of our #WishForce; local communities, individuals, organisations, and our incredible national network of volunteers. Register your interest To find out more about how your Club can participate contact Charlee at Make-A-Wish on 0430 558 282 or








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Are you working to reduce waste in your club? Even if your club has only just started its waste manamgenet journey, we still encourage you to nominate your club for the new Waste Reduction Award. In partnership with the Waste Authority, the Waste Reduction Award will recognise the club who has made the biggest effort to implement waste management and reduction techniques and practices within their venue.

Waste Reduction Award Short Questions

If you can answer these simple questions, please download the Waste Reduction Award nomination form from the Clubs WA website and send the completed form to events@clubswa. Question 1: Describe the current waste reduction practices in place at your club: Kitchen (e.g. portion control, stock rotation, bulk buying, managing food waste): ........................................................................... Office (e.g. paper, electronic filing, recycling printer toners etc.) ........................................................................... Bar (e.g. alcohol sales, disposal, bottle recycling, reducing single-use items such as straws and plastic cups) ........................................................................... Cleaning (e.g. container recycling, re-purposing old/used items) ........................................................................... Functions and Events (e.g. reducing waste, reusable resources, limiting single-use items) ........................................................................... Question 2: Do you have any waste reduction strategies you plan to implement in the short term (i.e. next 2 years), which might be based on feedback or analysis of current processes. ...........................................................................









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2018 Chair of Judges

Michelle Sidebottom, Managing Director, Breakaway Tourism

A seasoned judge with the Clubs WA Awards for Excellence since 2011, Michelle is also a member of the judging panels for the Western Australian Tourism Awards and Australian Tourism Awards. Michelle Sidebottom is the Managing Director of Breakaway Tourism Pty Ltd, a project management and consultancy company specialising in tourism, hospitality, recreation, tourist park, lifestyle village and workforce development projects in Australia and Indonesia.

2018 Judging Panel • Tracey Farrow, FutureNow Project Manager for Tourism and Hospitality • Michael Collins, WA Caravan Industry Association • John London, ATI-Mirage Training & Business Solutions Managing Director • Grant Trew, Department of Local Government, Sport and Cultural Industries, Sport and Recreation (WA) • Anna Thomas, FutureNow Industry Manager Sport and Recreation • Tina Williams, Volunteering WA CEO • David Donovan, Previous CEO of Cantillon Institute, an international college providing hospitality and cookery courses in Perth and Melbourne. • Brendan Dugan, Hospitality Management - North Metropolitan TAFE

Meet your 2018 Clubs WA Industry Awards for Excellence Judging Panel

Michelle’s extensive industry experience spans over 27 years with the inclusion of working in 5 star resort and casino properties in Japan, Malaysia and Australia. Working with private operators, industry associations and government agencies to achieve business and industry development goals, Michelle facilitates excellence in service; innovation; collaboration; and business growth. Michelle will Chair a Judging Panel of more than 12 judges with decades of combined club and hospitality experience • Tanya Forsyth Taylor, Tanya has over 25 years of industry experience in hospitality and tourism, is a 40 under 40 Award winner and is passionate about tourism and its sustainability. • Alison Welburn, Owner of Limelight Consulting (Perth marketing firm) & Curtin University Public Relations Lecturer Chef & Cook Challenge Judges • Markus Beuke, North Regional TAFE Lecturer of Hospitality • Greg Oliver, South Metropolitan TAFE Lecturer of Hospitality • Nevil Alexander, Edith Cowan University Lecturer of Hospitality • Gerhard Steiner, South Metropolitan TAFE • Brian Dunnage, Stoddart Manufacturing National Accounts Manager

Tickets now on sale! 12th annual Clubs WA Industry Awards for Excellence Saturday 16th June 2018 The Grand Ballroom, Crown Perth


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Lion Ph: (08) 9350 0407

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Finance & Strategic Management B&C Finance M: 0427 548 871 (Michael Saunders) Club Plus Superannuation Ph: (02) 9376 9422 Francis A Jones Ph: 08 9335 5211

Insurance Arthur J. Gallagher Ph: (08) 6250 8300

Crown Perth Ph: (08) 9362 7777 *Promo code available

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Pagoda Resort & Spa Ph: (08) 9367 0300 *Promo code available

Gas & Energy Trans Tasman Energy Group Ph: 1300 118 834

Hospitality & Venue Specialists Stoddart Manufacturing Ph: (08) 9414 1343 Silver Chef Ph: 1800 337 153

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Music Licensing & Entertainment PPCA Ph: (02) 8569 1111 Moo Music Ph: 1300 139 913 ICMI Speakers & Entertainment Ph: Brad Hopes - 0414 453 100

Technology MCR Cash Register & POS Systems Ph: Andreas Nikakos - 0413 962 074 21st Century Business Equipment Ph: (08) 9321 8902

Health, Safety & Community Road Safety Commission Ph: 1300 999 772 St John Event Health Services Ph: (08) 9334 1311


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Clubs WA Service Bulletin (Newsletter) Feb/March 2018  
Clubs WA Service Bulletin (Newsletter) Feb/March 2018  

Clubs WA is the peak body for Western Australia's vibrant club industry. Stay across the latest changes in our industry through the bi-month...