SIMILE® was created to meet the growing demand from retail partners seeking an alternative to major personal care brands—offering premium quality at accessible prices.
Inspired by Italian quality standards and developed through extensive industry experience, SIMILE® delivers high-performing products that combine exceptional formulations, attractive packaging, and thoughtful price points to serve today’s value-conscious consumer.
Responding to direct requests from retailers, the SIMILE® team has invested significant time and expertise to develop a product line that challenges the traditional big-brand approach—focusing on cost-efficiency without sacrificing quality or consumer appeal.
In today’s marketplace, SIMILE® remains committed to delivering personal care products that uphold the highest standards of performance, affordability, and innovation, all while supporting retail success through modern marketing strategies.
FORMULATIONS
SIMILE® formulations match or exceed top brands, with every ingredient carefully selected to drive customer satisfaction and repeat purchases. Our team invested significant time crafting high-quality formulas with premium ingredients and captivating fragrances.
PACKAGING
Packaging and labels create the critical first impression. Only domestically sourced, SIMILE® products feature high-quality custom bottles, functional caps, and eye-catching labels. The brand embraces the fashion-forward element of personal care to attract consumers at shelf.
PARTNER
With 30+ years of expertise in retail, brand development, and personal care, our leadership is supported by a seasoned team across manufacturing, marketing, logistics, and sales. Together, we deliver uncompromising quality, efficient retail execution, strong service, and consistent stock availability.
MARKETING SUPPORT
CLT has built a dedicated team and roadmap to drive SIMILE® growth through a comprehensive online presence, including a branded website and active social media channels. Our strategy combines influencer partnerships, targeted paid media, organic content, and direct consumer engagement to build awareness, drive traffic to retail, and support sustained sales growth. Continued investment in digital marketing keeps SIMILE® visible, relevant, and aligned with evolving consumer trends—delivering long-term success for both the brand and our retail partners.
TRESemmé-dupes SHAMPOOS
& CONDITIONERS
A professional and salon inspired line.
Salon quality ingredients that are expected from top branded hair care. Beginning with the high-volume core shampoo and condition variants, Moisture, Keratin, and Argan Oil.
OGX-dupes SHAMPOOS & CONDITIONERS
High-quality hair care for everyone in the family.
Filled with fresh and captivating scents, and quality ingredients. Vibrant packaging that immediately captures consumer attention.
OGX-dupes TREATMENTS
A professional and salon inspired hair treatment.
Salon quality ingredients that are expected from top branded hair care.
Extra hydrating Argan Oil
Strengthening Collagen & Biotin, and smoothing Coconut Oil.
STYLING
HAIR SPRAY, MOUSSE & GEL
New additions to the SIMILE® line featuring salon quality styling aids.
Hair Sprays and Mousse featuring highly recognizable Extra Hold and Volumizing variants, paired with a flexible hold Hair Gel for all hair types.
Premium long-lasting fragrance.
BODY
DOVE-dupes BODY WASH
Moisturizing and nourishing body washes that offer the same softness and cleansing feel as top brands.
Focusing on the core variants that are most demanded by consumers.
DOVE-dupes CREAM BARS
Cream Bar soap that produces smooth and radiant skin with moisturizing and gentle cleansing powers.
Infused with hydrating ingredients like Vitamin E and Aloe Vera extract.
Globally recognized high-volume variants such as Original Moisturizing, Sensitive, Fresh Cucumber, and Soothing Shea Butter & Vanilla.
Dove® controls 80%+ of global cream bar sales. After 2 years of R&D, SIMILE Cream Bars achieved 10/10 comparability (lab tested).
CLT has invested in bar molds and packaging like Dove®
SIMILE® Goat’s Milk Bar Soap
SIMILE® Celtic Rush Bar Soap
Invigorate your senses with the fresh, crisp energy of Celtic Rush. Inspired by classic heritage freshness, this bar soap awakens your day with a cool, clean burst while leaving skin feeling refreshed and revitalized. A timeless favorite for those who crave lasting freshness.
Gentle care in every wash. Our Goat’s Milk Bar Soap is enriched with creamy goat’s milk to nourish and soften, making it perfect for sensitive skin. Rich in vitamins and naturally moisturizing, it delivers a smooth lather that leaves your skin feeling calm, hydrated, and healthy. of leaving and
MEN-dupes BODY WASH
Men’s body washes that provide a recognized active look and fresh scents.
5-in-1 variants offer a point of difference in the market as a new tren in men’s personal care.
IMPRESSIONS - dupes BODY WASH
A line of premium luxurious men’s and women’s body washes with the unmistakable scents of the Worlds most recognizable designer fragrances.
With high-quality eye-catching packaging and equally premium formulation, SIMILE scented impression body washes offer the shopper a point of difference at a value price.
BONUS PACKS
HAIR & BODY BONUS PACKS
As a strategic launch initiative to get product into the hands of theshopper, CLT will offer promotional Bonus Packs.
A full-size premium Body Wash and a single Cream Bar in a vibrant box at a value price. Printing on boxes are also used to promote other SIMILE items that are listed.
DIGITAL MARKETING
We’ve developed a focused roadmap to grow the SIMILE® brand and drive traffic to retailer stores through targeted digital marketing:
Compelling Social Content: Highlighting SIMILE®’s quality and value.
Influencer Partnerships: Activating influencers who align with SIMILE® and the retailers’ core demographic.
Targeted Paid Ads: Running localized social media ads within a 1close radius of key retailer stores to boost in-store visits.
Engaging Giveaways: Launching social giveaways to drive awareness and store traffic.
Our diverse strategy ensures strong brand growth and supports our retail partners.
MARKETING CASE STUDY
CLT launched strategic social media campaigns with a Canadian retail partner operating 1,400+ stores. After three months of consistent messaging and digital investment, sales began to climb steadily.
The SIMILE® marketing team engaged a targeted group of influencers to amplify the brand’s message of quality, value, beauty, family, and discovery — aligning with the retailer’s diverse customer base.
We conducted a very successful Taylor Swift ticket giveaway generating millions of social media views and thousands of new followers.
CLT International has been an active and trusted supplier in the global retail market for over 35 years. We are proud to partner with leading retailers, consistently delivering premium Personal Care, Health & Beauty, and Household products.
Our executive team brings more than three decades of expertise in brand development and manufacturing, with a proven track record of delivering superior product formulations, strong shelf presence, outstanding consumer value, and sustainable margins for our retail partners.
One of our notable achievements includes revitalizing the heritage brands Salon Selectives® and Daily Defense®, rebuilding them into $30 million annual businesses within three years prior to their successful divestiture in 2018.
Today, CLT’s team is composed of seasoned professionals across manufacturing, marketing, logistics, and sales support — all united by a commitment to uncompromising quality, operational efficiency, and delivering exceptional results for our partners and consumers.
1985
CLT has a long-standing history of successful brand development and revitalization.
In previous ventures, CLT acquired the obsolete brands Salon Selectives® from Unilever and Daily Defense® from Procter & Gamble. Through strategic repositioning and targeted retail partnerships, both brands were successfully reintroduced into some of the largest global retail chains, regaining strong market presence prior to being divested in 2018.
During this period, Salon Selectives® hair treatments also gained renewed consumer attention, becoming a trending item on social media and beauty blogs for their premium quality and exceptional value pricing. This success further demonstrated CLT’s ability to identify opportunities, reposition brands, and create sustained retail performance.
