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March 2016

VOLUME 6, NUMBER 3

Insider CHAMBER

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CLOVIS ROUNDUP

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P U B L I C A T I O N

Mark Blackney CEO/ PRESIDENT CLOVIS CHAMBER OF COMMERCE

You are cordially invited to this year’s Clovis Chamber of Commerce Annual Meeting and Salute to Business Dinner held on Tuesday, March 1st at the Clovis Veterans Memorial District Ballroom, 808 4th Street, in Clovis. Join them as they honor the outgoing 2015 team and welcome their new leadership for 2016. Awards will be presented to honor those who served our local community and the Chamber, after a delicious dinner prepared by Classic Catering. Outgoing Chairman Gary Honeycutt, of BJ’s Kountry Kitchen, will be passing the gavel along to incoming Chairperson Deborah Ikeda while reflecting on many achievements of 2015. Ms. Ikeda, the President of the Clovis Community College, served on the Chamber’s Executive Committee as the Vice Chair of Trade Shows. Her goal as Chairman of the Board is, “To further combine education, fulfilling the Chamber mission of improving the Clovis Way of Life.” After the new Board of Directors is sworn in, the Ambassador and Director of the Year will be honored, followed by the presentation of small business awards. Sierra Specialty Insurance Services, Inc. will be honored as the Small Business of the Year. Owners Kathleen and Mark Schroeder bring over 60 years of combined experience in underPRSRT STD U.S. POSTAGE PAID FRESNO, CA PERMIT NO. 324

T H E

C L O V I S

C H A M B E R

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C O M M E R C E

Announcing the 2016 Annual Membership and Salute to Business Dinner

Message from CEO/ President

Clovis Chamber of Commerce 325 Pollasky Avenue Clovis CA, 93612

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writing and insurance solutions for specialty coverage for agribusiness, trucking, and garage and auto dealers. They provide direct carrier appointments for underwriting and professional liability, including in-house carriers and programs. With their focus on “serving the retail insurance professionals by providing the best possible service, price, and products,” Sierra Specialty is recognized for their exemplary service to the Clovis Community. Florence Dunn, President of California Health Sciences University, will be honored as the Professional Business Woman of the Year. Ms. Dunn has a long record of helping organizations succeed here in the Central Valley. As the past Senior Vice President and Region Manager for the Sacramento and Central Valley regions of California Bank and Trust, Ms. Dunn lead marketing efforts for two quickly-growing areas of the state. She presently serves on the 23rd Assembly District Health Advisory Committee, the Board for the Fresno Economic Development Corporation, and is Board Chair for Community Hospitals of Central California. As a longtime advocate for community service and professional education, she advised hundreds of firms, ranging from manufacturing and agriculture to health care and education. Linda and Bill Smittcamp, of Wawona Frozen Foods, are the Einar Cook Leadership Award recipients. This prestigious award is presented to those who step forward in the Clovis community to transform a vision into reality. The Smittcamp’s business, which started over 50 years ago as a small farm, pioneered the frozen fruit industry. Today, their family owned-andoperated business ships over 65 million pounds of fruit annually to Marie Calendars and other nationally known restaurants, manufacturers and school meal programs. The Smittcamps pride

Deborah Ikeda

Florence Dunn

Mark Schroeder

Kathleen Schroeder

themselves on being in their plant every day to oversee operations to ensure quality, and their reputation follows them. Linda and Bill proudly represent the local region by displaying their products at several food shows throughout California each year. They partnered with the Children’s Hospital Foundation to host the annual Harvest Ball, raising over $500,000 in support of the Valley’s only pediatric hospital. The Smittcamps actively encourage their employees to give generously to local charities. Tickets to the Clovis Chamber’s 2016 Annual Membership and Salute to Business Dinner are available at the Clovis Chamber for $60. Deadline to purchase your ticket is February 26th.

Bill and Linda Smittcamp

For more information, contact Mayra Stone, Executive Assistant, at Mayra@clovischamber. com or at 299-7363.

The Chamber welcomes Emily Needham and Mayra Stone Emily Needham

Mayra Stone

Emily joined the Chamber in November as a Membership Assistant. Originally from San Jose Bay Area, she moved to the Fresno/Clovis area recently to enjoy a better quality of life with her husband and children. She loves the schools and the small town feel of the Clovis community.”

Mayra Stone started with the Chamber in January of this year. She comes on board as our Program Manager for the Young Entrepreneurs Academy (YEA!). She has been a Fresno resident for 14 years, coming here from the Bay Area. She is married, has 3 grown daughters, a son-in-law, a granddaughter and 2 four-legged babies.


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Clovis Chamber of Commerce 325 Pollasky Clovis, CA 93612 299-7363 · Fax 299-2969 www.clovischamber.com

EXECUTIVE COMMITTEE Deborah Ikeda- Chair Clovis Community College Shelley D’Arcy - Past Chair Kaiser Permanente Karena Dillon - Vice Chair Chamber Gives Back Baker Dillon Group Nick Maxwell - Vice Chair Ambassadors Brighton Financial Randy Baer - Vice Chair Facilities Schneider Electric Bob Hall - Vice Chair Marketing Blue Dot Media Shawn Miller - Vice Chair Nominating City of Clovis Deborah Ikeda - Vice Chair Trade Show Clovis Community College Cheryl Storer - Vice Chair Advocacy CPA Rod Geist - Vice Chair Finance Central Valley Community Bank BOARD OF DIRECTORS Alex Contreras Donaghy Sales Layla Forstedt Fresno/Clovis Convention & Visitors Bureau Claudia Moorefield See’s Candies Greg Newman Sierra Vista Mall Stan Skiba The Advance Group Nykole Sullivan Starving Artists Bistro Steve Ward Clovis Unified School District Mary Williams DuMont Printing Flavia Takahashi-Flores PDQ Ryan Indart Indart Enterprises LP Keith Hester Allied Waste Ellie Huston

About this publication Chamber Insider is the official monthly publication of the Clovis Chamber of Commerce, 325 Pollasky, Clovis, CA 93612, (559) 299-7363. Reproduction by any means of the entire contents or any portion of this publication without written permission is prohibited. The appearance of any advertisements in this publication does not constitute support or endorsement for any product, person, cause, business or organization named therein, unless specifically noted otherwise in the advertisement.

CHAMBER INSIDER - MARCH 2016

Great strides of progress – a new wave of Young Entrepreneurs emerges By Mayra Stone YEA! PROGRAM MANAGER

Amidst the shuffle of papers, with heads nodding deep in discussion sit twentyone of the next generation of young entrepreneurs. The 2015-16 class of the Clovis Chamber of Commerce Young Entrepreneurs Academy (YEA!) is anxiously preparing for the Investors Panel an event that will validate the culmination of months of hard work, research and preparation. The Investors Panel consists of carefully selected “investors” from within the prominent Clovis business community. The job of these investors is to listen to each student pitch their business plans and ideas. Students have 6 minutes to pitch their ideas to the panel. Think Shark Tank meets The Apprentice meets American Idol! Participating investors will then convene and determine, based on the merit of the presentations, which business they will “invest” their money in. The investors may choose to fund one business at 100% or distribute to several businesses at various percentages. The YEA! students are currently meeting weekly with various volunteer mentors and graphic designers who have graciously volunteered their time to help nurture and support these future entrepreneurs. With their helpful guidance each of these young entrepreneurs has a very good chance to take their dreams to the next level, the regionals.

CONTRIBUTED PHOTO | Students at work in the computer lab.

CONTRIBUTED PHOTO | Mentor Toni Roldan with her group of students

CONTRIBUTED PHOTO | Graphic Designer Heather Robison with her students

Stay informed with all Chamber news and events!

Download our Mobile App today!

Lunch Connect! at Ginza Asian Bistro with our fellow Chamber members


MARCH 2016 - CHAMBER INSIDER

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Understanding the Heart of A Great Content Marketing Plan By Shel Moore | MOORE THAN SEO

Content marketing is a popular term that is thrown about by all manner of internet marketing company, SEO firm, professional blogger, and social media guru. It’s true that the idea of content marketing provides powerful mileage for businesses looking to meet and build relationships with new customers through digital marketing, but there is still much confusion to many people who don’t live and breathe Google’s best practices. The primary idea behind good content marketing is in the development of meaningful and informative pieces that specifically connect with your ideal target audience’s pain points. This content is developed to provide answers and solutions to a variety of the identified buyer personas and produced using a combination of proven mediums; from visual memes, photos, and infographics to videos, website pages, blog articles, externally published articles, shared white papers, and more. The development of every piece of content created, both written and visual, is determined by the target audience’s defined needs, pains, and desires. Before you can begin to truly craft a content marketing plan, you’ve got to understand the heart of it all – and that’s to market from your ideal target’s perspective. How intimately do you understand that all important target audience? Have you broken it down into its core fragments? Did you go through the exercise of describing each category of buyer persona? Do you know the statistical information that may help you to better pinpoint these ideal targets? Are there common or unanswered pains that stand out upon browsing through relevant industry forums and social media? Throughout

our experience, it’s a very worthwhile exercise to dive deep into this rabbit hole because every time we do, there are layers of emotional connection points these efforts reveal. Here are just a few examples: • Did you know that many Department of Defense contractors also share personal interests in March Madness, NASA photos, the maker movement, conspiracy theory fiction thrillers, and patriotism? • Were you aware that it is Moms who make nearly 85% of all household purchasing decisions? Did you know that a growing percentage of Moms have

Ribbon Cutting Ceremonies

New AT&T store at Sierra Vista Mall

Batteries + Bulbs

The Heart Group

Isabel Orduno Photography

Halfcocked Gunsmithing

Personal Express Insurance

become active in sharing their voice to promote labeling of GMO foods, are more concerned than ever about sourcing greener, less toxic household products, and are more likely to prefer natural products? • There are many men, from varied professional tech and service-based fields with a strong interest in photography, videography, RC hobbies, and the maker movement. Learn the points of commonality among your buyer personas and gain the ability to create content that provides meaningful information to fuel these parallel interests in combination with

your own expertise, promotions, and helpful insights. Use these common attributes to create powerful filters for pinpointing the perfect audience for all your advertising and marketing efforts. If you’d like a little help in getting to know your target audience intimately, feel free to contact Moore Than SEO at 559-978-4096 for expert advice and consulting services. Or, if you’d like to consult a more self-service resource, feel free to browse this web page for detailed and thorough information and links: http://www.moorethanseo.com/integrated-marketing/how-well-do-you-marketto-your-targeted-prospects/.


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CHAMBER INSIDER - MARCH 2016


MARCH 2016 - CHAMBER INSIDER

Take Advantage of the IRA-toCharity Provision

Individuals age 70.5 or over— who must withdraw annual required minimum distributions (RMDs) from their IRAs—will be pleased to learn that the temporary provision allowing taxpayers to transfer up to $100,000 annually from their IRAs to qualified charities has been made permanent. If you are age 70.5 or over and have an IRA, taking advantage of this provision may provide significant tax benefits, especially if you would be making a large donation to a charity anyway. Here is how this provision, if utilized, plays out on a tax return: (1) The IRA distribution is excluded from income; (2) The distribution counts towards the taxpayer’s RMD for the year; and

(3) The distribution does NOT count as a charitable contribution. At first glance, this may not appear to provide a tax benefit. However, by excluding the distribution, a taxpayer with itemized deductions lowers his or her adjusted gross income (AGI), which helps for other tax breaks (or punishments) that are pegged at AGI levels, such as medical expenses, passive losses, taxable Social Security income, and so on. In addition, nonitemizers essentially receive the benefit of a charitable contribution to offset the IRA distribution. If you think that this tax provision may affect you and would like to explore its possibilities, please call this office at 559-974-2848.

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Picadilly Inn Mixer

CHAMBER INSIDER - MARCH 2016

Farifield Inn & Suites Mixer JANUARY 20TH 2016

NOVEMBER 18TH 2015

March 2016 - Event Calendar CHAMBER March 1 March 11 March 16 March 25 March 31

Annual Dinner Lunch Connect! @ Beach Hut Deli Sierra Vista Mall Mixer Lunch Connect! @ El Rodeo Mexican Restaurant Ribbon Cutting @ A1 Lock & Key

OTHER March 7

Best of the Valley Restaurant Awards

Thank you to these renewing members - March 2016 1ST YEAR RENEWALS Heavenly Gems Sno Cafe AvonbyRhonda.biz Donat Agency Fresno County & City Republican Women Federated Clovis Independent Koinonia Family Services Magic Marketing, Inc. Elephant Lounge State Farm - Kurt Sieve, Agent Vivint Solar Executives Association Of Fresno Younique 2 YEARS TO 5 YEARS Stearns Home Loans Valley Health Team Inc. Denny’s (Herndon/Clovis) LLM Renegade Snacks, LLC Miracle-Ear Hearing Centers CenterStage Clovis Community Theatre Robert Half International/Accountemps/Office Team Central Valley Window Cleaning P*DE*Q, LLC Comfort Suites - Clovis On The Edge Anlin Industries

Jamba Juice U-Haul Company Walmart Neighborhood Market Westamerica Bank EcoWater Of Central California 3 Oaks Studio Inc. Fresno County Republican Party Cheryl Storer, CPA (Retired) Craig Levine Insurance Service Fresno County Department Of Social Services (Welfare To Work) Sequoia Home Health Inc. Don Watnick Surf Thru Express Bott Radio Network - KCIV Hemb Law Group U.S. Small Business Administration Fresno Memorial Gardens Homewood Inn & Suites By Hilton, Clovis 6 YEARS TO 10 YEARS James G. Parker Insurance Associates The Advance Group Clovis Hilton Garden Inn The Perfect Vacation Baker Dillon Group LLC Clovis Rotary Club Paytech Payroll Systems, Inc.

AAA Cooling & Heating Starving Artists Bistro Marbella Apartment Homes Jay A. Newsome, OD/Susan D. Mencarini, OD ZJ’s Auto Body Valley Animal Center Lowe’s 11 YEARS TO 20 YEARS Kenneth May Hinds Hospice Ameripride Uniform Services Harmony Bay Apartments Sierra HR Partners Bright Now! Dental Sonrise Baptist Church Realty Concepts Ltd. Save Mart #87 Sam’s CLUB Derrel’s Mini Storage, Inc. (Herndon) Clovis Pet Hospital Fresno Wildlife Rehabilitation Fairwinds Woodward Park Fiberglass Repairs Unlimited, Inc. Valley Rod & Gun Silver Ridge Greg’s Bookkeeping & Tax Service Line-X Of Clovis

Michael J. Madrigal, DDS McPheeters & Associates Douglas M. Smith & Co. CPA Jeff Hibbard D.D.S. Claremont Senior Apartments Coca-Cola Refreshments Merit Manor Apartments University Of Phoenix-Fresno Campus 21 YEARS TO 40 YEARS Simonian Farms Save Mart #98 Jackson Jewelry Agee Construction Corporation California State Auto Association (AAA) Veterans Of Foreign Wars Post 3225 (VFW) Vulcan Material Supply Saint Agnes Medical Center Ponderosa Hearth And Home/The Sweeps The Classic Catering Co. Clovis - Fresno Y Service Club Sierra Vista Mall Clovis Unified School District America’s Best Value Inn & Suites Clovis Republic Services (formerly Allied Waste) Clovis Urgent Care Medical Center Renewal Body Works, Inc.

Welcome our Newest Chamber Members! Realty Concepts, LTD 740 W. Alluvial Ave. #102 - Fresno, CA 93611 559-250-5327 - Barbara Barstow

New York Life Connect Realty - Realtor George Ozburn 205 E. River Park Cir, #250 - Fresno, CA 93720 134 Bullard Ave. - Clovis, CA 93612 559-447-3662 - Bruce Maxfield 559-304-4349 - George Ozburn

California Classic Events 8651 N Talladega Way - Fresno, CA 93722 559-301-5234 - Nancy Talley

Brightwood College 44 Shaw Avenue, - Clovis, CA. 93612 559-325-5156 - Michael Oldham

Pinot’s Palette - Fresno 6763 N Palm Avenue - Fresno, CA 93704 559-238-5545 - Stacy Gould

J M & H Automotive 1576 Menlo Ave. Suite A - Clovis, CA 93611 559 298-8922 - David DeSoto

Premier Valley Real Estate 725 Pollasky Ave. Ste 109 - Clovis, CA 93612 559-299-8999 - Tammy Fleming

Beach Hut Deli 3071 E. Campus Point Dr. - Fresno, CA. 93710 559-697-4099 - Rachel Franco

HomeStreet Bank 265 E River Park Cir., # 220 - Fresno, CA 93720 559-558-9771 - Nate Kucera

Power Chiropractic Health 82 N. Karen Ave - Clovis, CA 93612 559-403-9212 - Karl Baune

California Classic Events 8651 N Talladega Way - Fresno, CA 93722 559-301-5234 - Nancy Talley

Send-Out-Cards 33390 Antelope Ln. - Squaw Valley, CA 93675 559-392-2299 - Carol Ketscher

Digital World 1830 E. Shepherd Ave. #222 - Fresno, CA 93720 559-715-4689 - Sean Stecker

Foto Fabulous Photo Booth Rentals 2357 E. Oak Haven Dr. - Fresno, CA 93730 559-776-9771 - Michelle Waters Clovis Bicycle Company 50 W. Bullard Ave. #113 - Clovis, CA 93612 559-325-2453 - Dan Caton

Ginza 7845 N. Palm Ste. 101- Fresno, CA 93711 559-412-4430 - Ethan Lin

Thumbtack My Assistance Dog Inc. 360 9th St. - San Francisco, CA 94103 8482 Chickadee Lane - Clovis, CA 93619 866-501-5809 - Jamil Poonja 559-297-9286 - Edward Crane MC Web Design 1791 Storey Rd. - Madera, CA 93638 559-706-4746 - Phillip Shinen

Chick-fil-A Fashion Fair 765 E. Shaw Ave - Fresno, CA 93710 559-226-1967 - Peter Marthedal

Nerium International 10701 N. Windham Bay - Fresno, CA 93730 559-696-8890 - Sandra Lopez

Sweet Izzy’s Cupcakes and Confections 1695 N. Homsy Way - Clovis, CA 93619 559-304-6540 - Shelley Krikorian

Personal Express Insurance 790 W Shaw Ave. Ste 101 - Fresno, CA 93704 559-256-1092 - Tiffanie Graham

Denny’s (Shaw & Willow) 710 W. Shaw Ave. - Clovis, CA 93612 559-298-8706 - Jeff Rowland

Urban Chic Salon 7484 N Fresno Street - Fresno, CA 93720 559-440-6762 - Karen Tesi Scentsy 2335 Menlo ave - Clovis, CA 93611 559-765-1486 - Karrie Simpson CoreHR Team 2014 Tulare St. Ste 625 - Fresno, CA 93721 559-825-6629 - Denise Wilson

PartyWorks Inc. Dba. Party City 1205 Shaw Ave - Clovis, CA 93612 559-297-4103 - Robert Fox The Heart Group 726 N. Medical Center Dr #125 - Clovis, CA 93611 559-575-4082 - Kim Graves


MARCH 2016 - CHAMBER INSIDER

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Future Ford Mixer FEBRUARY 17TH 2016

For Residential Customers in the City of Clovis/ Para los Clientes residenciales de Clovis

Items for Green Cart/Los elementos de verde contenedores Yard Waste S贸lo desechos Only de patio

Yard & Food Desechos de patio Waste y de alimentos

YES SI

YES SI

Contenedores de verde

Green Cart

Food Waste Desechos de Only alimentos s贸lo

Green Cart

NO NO

Contenedores de verde

Contenedores de verde

Green Cart

Residents may put food waste in their green waste cart: however, only if yard waste is in the cart. PLEASE DO NOT FILL cart with just food waste. Residentes poder poner basura de comida en dentro de contenedores reciclables de desechos verdes: sin embargo que solamente si tiene basura de la yarda en dentro del contenedor. POR FAVOR NO PONGA nomas basura de comida en dentro del contenedor.

Questions?

Call Republic Services at (559) 275-1551

Preguntas?

Llame Republic Services al (559) 275-1551


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CHAMBER INSIDER - MARCH 2016

Profile for Donna Melchor

Chamber Insider - March 2016  

Chamber Insider - March 2016