THE DENTISTRY SHOW 2013 REVIEW SEE PAGE 2
2014 FLOOR PLAN AND EXHIBITOR LIST SEE PAGES 6 & 7
BESPOKE EDUCATIONAL OPPORTUNITIES SEE PAGE 9
THE DENTISTRY SHOW DELIVERS FOR THE PROFESSION AS BUSINESS CONFIDENCE SHOWS SIGNS OF RETURNING TO SECTOR
And the largest dental group IDH’s Recruitment Manager Alex Handley added: “We’ve supported this show for the last four years and watched it go from strength to strength. We have seen this event attracts high quality, forwardthinking dental professionals and we need to be here.” Popular additions to the show this year were the new PerioLounge – a Periodontal clinical stream in partnership with The British Society of Periodontology (BSP), a Core CPD stream, a Laboratory & Technician zone together with the bigger ADI Implant theatre and the Professional Hub where many of the leading membership associations recruited new members and promoted their services. Delegates enjoyed the energy and refreshing format of the two-day event which allows easy, free access to worldclass education and the best products and services from the trade. Dental professionals and the dental trade have signalled that confidence is returning to the sector following The Dentistry Show in March which saw its dental professional attendance rise by 20% in unique delegates to over 6,000 total attendance* across the two days (BPA Audited). A record total of 6,150 dental professionals, plus almost 2,500 members of the trade converged on Birmingham’s NEC (despite train services to the NEC suspended for the entire opening day) for a vibrant mix of education and buying across the two day show. “We are delighted with the outcome of this year’s show,” said Event Director, Chris Brown. “It was important that we communicated the benefits of attending the exhibition as we had nearly 350 suppliers on the show floor.” “Looking at the exhibition-only delegate numbers it seems they did come to buy, and as a result we have some very happy exhibitors.” The Dentistry Show’s distinctive blend of world-class free clinical and business education aimed at all members of the dental team was well received by delegates and suppliers alike. Brown reported that the show delivered more than 12,000 free delegate hours of verifiable CPD. Globally respected dental management consultant Gary
Takacs commented: “The show was amazing. The lecture theatres were filled to capacity with speakers covering all aspects of dentistry. As a speaker myself, I often attend the other sessions to learn the latest tips and I had trouble selecting which stream to attend since there were so many excellent speakers! It was also great to see the large exhibit floor bustling with dental professionals eager to learn and buy. There were two other US speakers at the show and we all commented on the energy and excitement – it’s an indication that dentistry is back and the future is bright indeed.” The Dentistry Show featured the largest number of exhibitors ever, with 348 suppliers showcasing products, materials, technologies and services, with most reporting excellent leads and commenting on the quality of delegates. Geoff Stockley, Sales and Marketing Director at exhibitor Plandent summed it up: “This show gets better and better each year. The Dentistry Show attracts a different group of dental professionals and has a better quality of delegate. We get as much business in one day here than in three days at other dentistry shows.” Straumann Marketing Manager Sarah Gardiner agreed: “The Dentistry Show delivers better leads than other shows. Being here is all about generating quality leads, raising brand awareness and meeting new people.”
“The Dentistry Show is very practical and gives me the information I need to improve the experience for my patients, which I can implement straight away. There’s so much to see here, you need to spend two days at this show,” said Andrew Butcher, Dentist. “This show gets important messages out to a large number of people. There are new studies and science coming out all the time and dental professionals can come here to find out how it all applies to general practice,” said Phil Ower, Specialist in Periodontics, Briars Dental Care “This show is always worth attending. It’s a very good opportunity to see the changing aspects of treatments and updates in materials. And it also gives you a chance to try out new products before you buy so you don’t end up investing in something that’s a waste of money,” Duncan Chilcott, Practice Owner “The quality of lectures really differentiates this show from others in the industry. The business seminars at this event are extremely helpful to running a private practice,” Tom Nolan, Dental Surgeon The Dentistry Show returns to the NEC Birmingham on Feb 28-March 1st, 2014 and will be co-located with the Dental Technology Showcase (DTS). *Day one plus Day two delegate attendance (excluding exhibitors). Total attendance including exhibitors is 8,650.
DELIVERING FOR THE DENTAL PROFESSION DENTISTRY SHOW DELEGATE ATTENDANCE
2013 EVENT STATS: • 6,150 TOTAL ATTENDEES • 20% INCREASE ON UNIQUE VISITORS VS. 2012 • 348 EXHIBITING COMPANIES AND ORGANISATIONS • MORE THAN 12, 000 HOURS OF VERIFIABLE CPD GAINED BY DELEGATES
% of 2011 professional audience
% of 2012 professional audience
% of 2013 professional audience
Dentist / Associate / Surgeon
Practice / Business Manager
Hygienist / Therapist
Head Nurse / Nurse
Lab Owner / Technician
delegates will definitely 84.5% of return in 2014
DON’T JUST TAKE OUR WORD FOR IT!
68.5% of delegates rate
95.2% of delegates will be recommending 2014 to
The Dentistry Show as important or very important to the development of their dental business
colleagues and peers
29.6% of delegates are from a private practice 59.7% of delegates are from a mixed private/NHS practice 39.3% of delegates were attending for the first time 36.4% of delegates have not attended any other named event in the past 2 years
The quality of lectures really differentiates this show from others in the industry. The business seminars at this event are extremely helpful to running a private practice. Tom Nolan, Dental Surgeon
YEAR ON YEAR PERFORMANCE VS. INDUSTRY BENCHMARK 4.13
This show is always worth attending. You see all the people you need to in one place rather than arranging for reps to come and see you in the practice. It’s a very good opportunity to see the changing aspects of treatments and updates in materials. And it also gives you a chance to try out new products before you buy so you don’t end up investing in something that’s a waste of money. Duncan Chilcott, Practice Owner The event was as excellent as ever with highly respected speakers and the latest technologies on show in the exhibition. You can get a bit introvert stuck in the four walls of a practice, so it’s great to get out to the show and learn what’s going on in the industry. Jane Fenwick, Dentist Finding out about new products can be really timeconsuming when you’re busy at work, but this is the perfect opportunity to chat to suppliers and get all the information you need. By dedicating a day to the show, I can catch up with latest developments and get some valuable CPD at the same time. Moniba Daniel, Dentist Being here gives me the chance to earn lots of free CPD, but also to get to know about the latest products. And if I miss a seminar, I can always catch up online afterwards. It’s great. Wendy Hall, Dental Nurse The show is an ideal opportunity to speak to exhibitors, get a good look at new products and handle them before you buy, which you obviously can’t do with magazines or on the internet. Lesley Breeze, Dental Therapist We come to this show every year; we wouldn’t get the opportunity to find out about all the new products any other way. It’s a useful way of keeping up your CPD points too. Amanda Kelsey, Dental Technician More testimonials available online at www.thedentistryshow.co.uk/testimonials
-2 Seminar Rating (out of 5)
Dwell Time (hours)
Importance of Event (out of 5)
Overall Satisfaction Net Promoter Score Likelihood of Return (out of 5) (How likely to recommend) (out of 5)
Net Promoter Score is the most widely used and recognised methodology for measuring customer advocacy. Dentistry Show 2013 delivered a Net Promoter Score of +27 which means on balance, the attendees are highly likely to recommend the event to friends or colleagues in the industry. This is in the top 5% of trade show attendee results worldwide for this key performance indicator. Explori research, March 2013. Overall how satisfied are you with How likely are you to attend The Dentistry Show this year? The Dentistry Show next year? 50
How likely are you to recommend The Dentistry Show to a friend or colleague in the industry?
20 15 10
1% 0% 1% 1% 0
not at all likely
Results taken from 1079 completed post-show surveys and are correct from 1st May 2013. Survey analysis conducted independently by Explori.
THE DENTISTRY SHOW ANNOUNCES HOST OF THE DENTAL BUSINESS PROGRAMME 2014 Following the success of the Dental Business conference in 2013, the team behind The Dentistry Show are delighted to announce that Centre for Dentistry Chief Executive - Lisa Riley will be hosting the programme in 2014. Lisa has spent her working career in the retail industry. Having gained an MBA, she rose quickly to become the Marketing Director of BHS at the age of 31 and subsequently went on to become the Managing Director at Somerfield 24-7 and Chief Executive of Women.com. She also co-founded Centre for Dentistry with Sainsbury’s in 2010, and is keen to utilise her experiences to help create an exciting and highly educational business programme. “Having attended The Dentistry Show a couple of times in the past, I thought it was an excellent event,” Lisa says. “It has clearly gained momentum in recent years and the 2013 Show saw record numbers of both delegates and exhibitors. “As my background isn’t specific to dentistry, I hope to bring something fresh and a bit different to the 2014 business conference. I aim to help present a highly professional programme, concentrating on current topics that are of real business value. “I would also like to bring the focus back to the people involved and look at what makes for success. In the current difficult economic climate, it is easy for business owners to become consumed by short-term facts and figures, measuring their success by their productivity and
THE DENTISTRY SHOW ANNOUNCES CHAIRMAN OF THE AESTHETIC DENTIST CONFERENCE 2014 LISA RILEY
profitability whilst unaware of slow decline. I think it is important to ensure the right team is capable of delivering excellence using sound business principles to create solid and sustainable enterprises over the long-term. “Throughout the Dental Business conference 2014, I aim to present genuine high calibre speakers who can use their own personal experiences and skills to offer delegates new perspectives - professionals both from within the dental profession and outside, all with firsthand accounts of what really works and what doesn’t when running a modern enterprise.” The next event will be held on 28th February and 1st March 2014 at the Birmingham NEC, and will be run alongside the Dental Technology Showcase. Separate conference streams will cater to each area of the profession, offering a wealth of information, updates and inspiration for every member of the dental team. Handson workshops, live demonstrations and mini theatres dedicated to specialist fields will also feature, as well as an extensive trade floor expected to exhibit more than 350 leading manufacturers and suppliers. Providing a highly accessible and effective way for dental professionals to keep totally up-to-date with the industry, The Dentistry Show 2014 is one event not to be missed.
The Dentistry Show is delighted to announce Dr Chris Orr as the Clinical Chair of the Aesthetic Dentist Conference 2014. Dr Orr, a founding member of the BACD, is the Course Director for Advanced Dental Seminars’ year course in Cosmetic Dentistry and Aesthetic Restorative Dentistry. Dr Orr has lectured at numerous conferences both in the DR CHRIS ORR UK and abroad, and has developed extensive knowledge in the field of cosmetic dentistry. Chris Brown, Event Director of The Dentistry Show, is thrilled to be working with Dr Orr – “Chris is a prominent figure in the world of cosmetics and I know his experience and expertise will greatly enrich the Aesthetic Dentist Conference in 2014. I think delegates will gain much from him and the faculty of speakers that we are looking to present.” Chris Orr is also pleased to be offering his contribution. “I’m delighted to be able to accept this position. The organisers have a very positive approach to conference programming, and I am looking forward to working with them to bring the best possible selection of speakers to The Dentistry Show 2014. I aim to deliver a ‘must-attend’ aesthetic programme”.
FOR MORE DETAILS ON NEXT YEAR’S EVENT, PLEASE VISIT WWW.THEDENTISTRYSHOW.CO.UK
BRINGING THE PROFESSION TOGETHER
The Dentistry Show will co-locate with the Dental Technology Showcase (DTS) from 2014, bringing an additional array of benefits for both the dental and laboratory profession. “Next year, I would like to bring the focus on the dental team as a whole. Whether we are dentists or technicians, we are using our various clinical and technical skills to work together and provide the best possible service and care to the patients. It is a highly symbiotic relationship that we have - the technician needs the dentist to be able to progress the clinical work with the patient and the dentist needs the technician to advise, design and then manufacture the appliance that is going to be fitted. I want to encourage an effective relationship that gives way to high quality results.” H DAVID SMIT
We are delighted to announce that David Smith, a member of the GDC and owner of Phoenix Dental Castings, has been confirmed as Conference Chairman of the education programme at DTS 2014. David says, “I have attended both The Dentistry Show and the DTS many times in the past, and I think each has improved year-on-year. Both shows now offer a much greater range of educational opportunities, and they cover topics and trends of a real interest to professionals in all areas of dentistry. These types of events are also a great way for professionals at all stages of their careers to really get involved with the modern industry and update their knowledge and skills. “Looking ahead to my role as Chair of the education programme at DTS next year, I am thrilled to have such an opportunity. It may be a challenge to help organise and present such a large-scale event, but it is exciting to be in a position where you can use your skills and those of people around you to help others learn.”
David believes the collaboration between The Dentistry Show and the DTS in 2014 will serve to further enhance the relationships between technicians and dentists. “I think it is important that technicians have the confidence to get more involved with the design aspect of treatment plans and so have greater effect on the outcomes. With new technology, complex outcomes that once may have taken months, if not years to come to their fruition, could now require only weeks, benefiting all parties involved. With the two events and all members of the team learning in the same place, I think we have the chance to enhance our relationships and understand each other’s contributions and difficulties. As a member of the GDC, David is also keen to point out that his aims for the DTS are in line with proposed changes to the Standards for all dental professionals from September 2013. “The Standards for dental professionals haven’t changed since they were introduced in 2005 – when only dentists were really governed by the GDC. With DCP’s now registered and working to an increasing scope of practice, we feel it is time to update these standards in line with the modern dental profession. We want to bring a focus on the team as a whole in the new Standards,
recognising the wider responsibilities of all registrants and encouraging them to engage more with other members of their teams, as well as with patients. “The second major focus of the new Standards will be on the patients themselves. As dental professionals, no matter what area we specialise in, we are of course here to provide quality care to the public. The new Standards will be far more patient-centred, covering areas such as communication, written treatment plans and more clarity on informed consent. We want to concentrate on helping patients make the best decisions for them.” The set Standards for dental professionals will not be the only area to see changes in the near future, with the CPD system also set to be adjusted. Next year the CPD requirements may change slightly, and professionals may not be able to leave all their hours to the last minute!” In 2013, The Dentistry Show alone provided more than 65 hours of vCPD for all dental professionals, and next year will be no different. The two events will offer CPD for every member of the dental team in 2014, so there really will be something for everyone. In addition, an extensive trade floor will host more than 350 of the leading dental suppliers and manufacturers, providing delegates access to the very latest products and technologies in the industry. For now, David would like to extend an invitation: “To everyone in the profession, I hope you can come to this remarkable event and take advantage of the free array of lectures, seminars and workshops that are on offer. You really can develop and update your skills as well as participate in events, while you build relationships for the future. Put the date in your diary!”
DTS has moved! From Coventry to the NEC
In Partnership with the DLA
Save the dates NOW!
COMMUNICATION TIPS FROM THE EXPERTS
The Dentistry Show’s Aesthetic Technician conference was the place to be on Saturday 2nd March, with a whole host of exciting names lined up to present to a passionate and enthusiastic crowd. At 12 noon it was the turn of Stephen Lander, Michael Cahill and Gayna Horridge to take to the stage, with their talk on achieving excellence through communication from the patient right through to the technician.
NDER STEPHEN LA
CAHILL DR MICHAEL
To open the presentation, Gayna Horridge introduced the concept of communication, and its importance in achieving the very best outcomes for patients. Without good communication, said Gayna, patient expectations cannot be fully met, and very often the technician won’t receive all the information they need to produce work of the highest standard. As part of her introduction, Gayna investigated the difference between ‘hearing’ and ‘listening’ and discussed ways in which members of the dental team can hope to glean the small details that can often get overlooked when planning a treatment. Gayna then handed over to Dr Michael Cahill for a dentist’s perspective. Building on the details Gayna described, Michael expanded upon the need for good
RRIDGE GAYNA HO
communication, and detailed some of the different methods a dentist can hope to build up a good relationship with his or her technician. According to Michael, very often results can be compromised by poorly written descriptions that lack detail and use vague language such as ‘some’ ‘a little’ and ‘ish’. To overcome some of the many potential issues, Michael discussed a number of strategies dentists can adopt to ensure best communication with the technician, and also summarised the types of photographs needed and the best way to transfer these to the technician. At this point, Stephen Lander took to the stage. He discussed the construction of wax-ups for anterior cases and stressed the importance of care and attention while working in open-dialogue with the dentist to achieve the
best results. Together, Michael and Stephen then described a number of case studies where good communication really made a difference to the case. These cases even included a VIP patient – Michael’s wife Fiona! To conclude proceedings, Gayna summarised the key points of the discussion, while also stressing the need to collect testimonials – both for the practice, and the technician. These form an important part of the patient journey and also go to show the quality of work you can provide. With good communication, Gayna concluded, the team can achieve predictable outcomes, with less stress for all team members involved and ultimately improve patient satisfaction. The whole team will only benefit as a result!
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DENTAL BUSINESS SKILLS WORKSHOP
DENTAL BUSINESS THEATRE
MONTGOMERY CHARLES K109 S4S
HANDS-ON WORKSHOP 4 2
HERAEUS KULZER 4
HANDS-ON WORKSHOP 3
K35 SMILE CONCEPTS
DR SURE J100
J112 J115 BMC 9 J114 HEALTH CONNECTION
F100 AVINENT F107
HIBBERT C&B F105
J32 COSTECH LAB
F67 F65 BROSCH DENTAL FOCUS WEB DESIGN F69 F60 DPS
HANDS-ON WORKSHOP 2
E70 MICRO MINDER
G25 DENTSPLY IMPLANTS
F36 F35 JAK FOO
MEDICRUIT MEDIESTATES MEDIFINANCIAL
E30 MEDIDENT IT
E40 FRANK TAYLOR
DP MEDICAL SYSTEMS
F50 BRUSH F55 BABY LLOYDS BANK F52 F54 OCO BIOMEDICAL dbg
MONEY4 F68 DENTISTS TURNKEY
HANDS-ON WORKSHOP 1
J40 J45 HAPPY THREADS
CHRISTIE & CO
MEDIFINANCE LEMON & CAMPBELL CHASE MONTAGUE
G80 G85 DTT DENTAL PROTECTION G81 AWB G82 TEXTILES
J55 J50 INMAN NIMRO-DENTAL ALIGNER
SOFTWARE OF EXCELLENCE
MEDA PHARMA GRANT DENTAL J&K INSTRUMENTS F92 PRIME ORTHO
BRAEMAR NUVIEW FINANCE
J94 RA ACCOUNTANTS
J80 J85 PERFORMANCE FINANCE
16 4 8
6 3 48
D94 ESM DIGITAL 8 SOLUTIONS
255 JOHN 254 PWR WINTER 252
Subject to change. Not to scale. Correct at the time of print.
130 125 BRISTOL CROWN COMPANY
ZFX BIRMINGHAM 2
BRISTOL CROWN COMPANY
WHW PLASTICS 8
329 MILNES BRO
9 324 327 DENTAL TECHCERAM TECHNOLOGIES
320 JJ THOMPSON 322 323 MR DENT 325
D32 ISOPHARM SENTRY
D30 CARESTREAM DENTAL
350 355 EDENTA DELCAM
CENDRES & METAUX
DENTAL TECHNOLOGY SHOWCASE
2014 FLOORPLAN & EXHIBITOR LIST 2
AESTHETIC DENTIST THEATRE
K27 SWISS LOUPES
4everlearning.co.uk Acteon UK Acumag Deep Tissue Massager A-Dec Dental All Medical Proessionals Ansons LLP Solicitors Apolline Attenborough Dental Avinent Implant System AWB Textiles Back Quality Ergonomics Belmont Bien-Air UK BioHorizons Biomet 3i Birmingham Metropolitan College Braemar Finance Bredent BrilliantSmile Bristol Crown Company Ltd Brosch Direct Brush-Baby Carestream Dental Cattani Esam UK Ltd CCMED LTD Cendres + Metaux UK Ltd Champions - Implants Gmbh Christie+Co Coltene Ltd Comart Comply Ltd / Vision Perio Brushes Consult Search Core 3d Centres CosTech Elite Dental Laboratory CTS Dental Supplies Curaprox DB Dental Equipment dbg Delcam Denplan Dental Design Products Dental Elite Dental Focus Dental Insurance Services
K25 DR BRIAN FRANKS K20 6MONTH SMILES
J25 EVOLVE DENTAL SUPPLIES
J22 J24 HONEY FIZZ TRAINING
DENTAL NURSING JOURNAL
G15 G10 QUICKLASE
E25 ALL PRO E23
E22 SATELEC GERMAN HEALTHCARE
D25 DENTAL DB INSURANCE DENTAL SERVICES D22 D24
SURVIVAL 32 ORAL-B
CORE CPD THEATRE
DENTAL NURSES FORUM
QUALITY WATER SPECIALISTS
A30 PRO DENTAL CPD
HYGIENISTS & THERAPISTS SYMPOSIUM Sponsored by
C20 C28 HULBERT CCMED DENTAL
Dental Nursing Dental Protection Limited (DPL) Dental Sky Dental Talent Tree Dentists' Provident Dent-O-Care DENTSPLY Implants Deppeler SA dfyt.com DIO Corporation Ltd DP Medical Systems DPAS Dr Brian Franks Training Courses Dr Sure Edenta Enlighten Smiles ESM Digital Solutions Evac+Chair Evident Evolve Dental Supplies Extradent Ltd F. E. Cardozo Ltd FASTBRACES FooCo Internet Video Frank Taylor & Associates German Healthcare Grahame Gardner Grant Dental Tech Gumsaver Happy Threads Health-Connection Heraeus Honey Fizz Training Hulbert Dental ICT IDH Group IDI (Implant Diffusion International) In-Line Orthodontic Inman Aligner Intoss Dental Implant Products Ltd iSmile Isopharm Sentry Ivoclar Vivadent Ivoclar Vivadent J + K Instruments Ltd J W Hinks J.A.K Marketing JJ Thompson John Winter & Co Ltd Kemdent Kerr / Kavo / SybronEndo / Orascoptic Komet - West One Dental Lemon Chase Lloyds Banking Group MDDUS
C30 E24 E95 G35 E25 H50 E94 210 F100 G81 E82 G71 L62 G75 E65 J112 H92 E110 A35 130 F67 F50 D30 H65 C28 100 H84 J52 J100 D24 E20 D50 352 J30 B1 C12 D20 F54 355 E40 D55 J102 F65 D25
Stage 3 6
A15 A10 SOURCE1 UK
3 3 9
G21 G85 B22 G80 J33 K42 G30 B5 J35 G52 G55 G60 K25 J90 350 K34 D94 K32 G70 J25 230 F20 H30 F35 E55 E22 G90 F107 C1 J40 J114 L48 J22 C20 E70 E80 L35 J55 E115 K30 D32 D105 360 F105 K60 F36 320 255 244 D60 L37 H64 F55 J42
Meda Pharmaceuticals Ltd Medident Italia Medifinance Medifinancial Metrodent Micro Minder Plc Milnes Bros money4dentists Montgomery Charles Financial Plannning Mr. Dental National Dental Supplies Nationwide Dental Construction Newmed NimroDENTAL Nobel Biocare UK Ltd Nuview OCO Biomedical Optident Ltd OptiLoupe Oral-B Osstem Implant Pars Dental Performance Finance Pharmanex Plandent Practice Plan Precious Cells Precious Waste recovery Limited Premier Dental Products Prime Orthodontic Studio Ltd Pro-Cam Implants Ltd ProDentalCPD Professional Hygiene Ltd Quality Endodontic Distributors Quality-Water Specialists QuickLase QuickWhite Quintessence Publishing Co Ltd RA Accountants LLP RDT Technology/VALPLAST Renishaw Rig Dental Recruitment RIS Products S4S (UK) Ltd Schottlander Septodont Shen Products Ltd Shire Dental Shofu UK Six Month Smiles Smile Concepts Software4dentists Solidscape UK SOURCE1uk Southern Implants UK Spry Xylitol Straumann Survival-32 Swiss Loupes-Sandy Grendal.com Techceram Ltd Technicare Dental Supplies Ltd TePe Oral Hygiene Products The Wand by DPS Turn Key Dental Vatech Dental Manufacturing Voco GmbH WHW Plastics Ltd Wired Orthodontics Zenium SAS Zfx Birmingham Ltd
F94 E30 H62 F30 310 E85 329 F60 K102 323 145 J60 L100 J50 E52 H94 F52 F22 E84 D10 G100 G50 J80 E35 J82 + H82 J70 E50 254 E60 F92 E92 A30 F34 L60 A40 G15 E5 J94 D90 300 L20 D5 K109 305 J62 L50 K92 L30 K20 K35 H55 250 A15 D85 C5 200 D60 K27 324 353 B30 F69 F68 H100 G45 250 J20 E114 226
Bold = DTS 2014 Exhibitors
TO BOOK A STAND
CALL ALEX HARDEN ON +44(0)20 7348 5270 OR EMAIL DENTISTRY@CLOSERSTILLMEDIA.COM
BIG HEART PARTY: HEART YOUR SMILE CELEBRATES IN STYLE. Heart your Smile is a charitable organisation dedicated to changing the public’s perception of dentistry, increase attendance and reinstate the dental team’s position as trusted members of the local community. Through our involvement in fundraising and industry events, we’ve succeeded in promoting and facilitating our nine point manifesto, which encourages confidence, mentoring, inspiration and innovation. Heart your Smile (HYS) has 4 key goals. These are to: 1. Change the public’s perception of Dentistry 2. Increase attendance and uptake of care 3. Emphasise the dental team’s position as trusted members of the local community 4. Restore positive morale in the profession Our most recent event was our brilliant Big Heart Party, held on the first evening of the 2013 Dentistry Show in Birmingham, hosted by television’s Kirsten O’Brien and featuring our wonderful trustees, Seema Sharma, James Goolnik, Simon Gambold and Roger Matthews. Needless to say, it was an outstanding evening, the success of which was evident in its reception; with many guests taking to their social media pages during and after the event to express their enjoyment, post images of themselves in the pop-up photo booth we had constructed for the night, and congratulating the attendees awarded the title of Champion or Ambassador for the charity. The Champion and Ambassador awards were presented to followers who have provided exceptional support within the charity in all areas ranging from baking charity
cupcakes to designing the website, entirely out of the goodness of their hearts and their belief in the Heart your Smile message. In the end, 380 people in total attended, adorned in the requested splash of red, and the enthusiastic crowd was comprised of dental marketing companies, dental associations, cosmetic dental companies, individual hygienists, private practices, NHS workers and many more. The result was a whopping £10,000 raised through ticket sales, raffles and donations. Whilst the fun that was had certainly gave a little extra glow and sparkle to the evenings events, it’s this figure that is really important, as with the money raised, Heart your Smile are now able to further invest in three key areas of interest. The money will go towards providing oral health community outreach, developing mentoring through our Magic of Mentoring programme and fundraising initiatives in and around the community through our Innovation in Practice promotion. All of these endeavours and many more, a presentation on our business plan and 2013/14 objectives and metrics were discussed at the Heart your Smile AGM at the BDA conference on Saturday 27th April at 10am. It is important to us that alongside promoting our manifesto to others, we behave according to it ourselves, and we hope that the charity’s success in these areas will be worthy of many of the nine habits. It’s important that alongside congratulating those who received awards, we profess our deepest thanks to those who sponsored the event, without whom the evening wouldn’t have been such a resounding success. Our appreciation goes out to CloserStill Media for hosting the event at The Dentistry Show. Then Smile-On Healthcare Learning, De Lage Landen, 3M Espe, Colgate and Novum, who wonderfully sponsored the event, and to the
following companies who generously sponsored tables: Kerr, Dentsply, NSK, BSDHT, Software of Excellence, Dentistry Show, Business of Dentistry, Optident, Denplan, ApexHub, Coltene Whaledent, Henry Schein, Gum Saver and Dentabyte. We hope you had a wonderful evening. If you feel you’ve missed out, you’d like to get involved, or you simply want to know more, please don’t hesitate to contact us via our website, Facebook, Twitter or go to our YouTube channel for even more information. If you would like to see pictures from the event, which range from stylish to very silly, just ‘like’ our Facebook page and go to our Big Heart Party photo album.
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continuing the care that starts in your chair
BESPOKE EDUCATIONAL OPPORTUNITIES FOR DENTISTS AT THE DENTISTRY SHOW 2013 With quality education remaining a high priority for all dental professionals in such a fast-pace industry, The Dentistry Show 2013 was another huge success. Up to 65 hours of verifiable CPD was on offer through two days of truly inspirational lectures, hands-on workshops and live theatre presentations, catering to the demands of all areas of the profession. Working with ITN Productions, the show even created a news programme tailored specifically to the dental profession, which can still be viewed on the ITN Healthcare website. The Aesthetic Dentist conference stream was a particular highlight of the event, with thousands of practitioners attending lectures by some of the highest renowned and respected individuals in the profession. The star-studded line-up included the likes of internationally recognised speakers Maurice Salama, Paulo Malo, Ron Jackson, Louis Mackenzie and Stefan Paul to name but a few. The extensive programme was very well received by delegates, who were keen to interact and were highly responsive to each speaker. Amongst the particularly popular lectures was Maurice Salama’s talk on implant dentistry, which explored techniques to ensure no mistakes are made when placing implants. Demonstrating his extensive knowledge of the subject, Maurice also emphasised how far technology has advanced and showed how much this can raise the standard of dental work produced through some very interesting case studies. Later in the day, Gary Unterbrink delivered his presentation on occlusion and evidence-based dentistry, to a similarly attentive audience. He looked at the ethical treatment options available for patients with suspected bruxism, showing case studies and surveys to back up his points. Gary went on to discuss the benefits and implications of various occlusal therapies including deprogrammers, and encouraged practitioners to ask patients more questions in order to look at the ‘bigger picture’. On the Saturday, Paulo Malo took to the stage to discuss ‘Total Rehabilitation with the All-on-4 Concept’, with another impressive crowd of delegates. He looked at the development of the All-on-4 Concept and the many benefits it can offer a wide range of patients, by eliminating the need for bone grafts. Paulo also emphasised that while the technique has a high success rate (98%!), it very
Hands-on support to the dental sector Apolline provides a unique, bespoke, hands-on support service to dental sector by combining innovative business management and operational support solutions with expert guidance on all matters relating to regulatory compliance. Providing a high standard of caring, patient-focused, ethical dentistry is the aim of most dental professionals. Our management support services help you deliver the profits you need by focussing on marketing, increasing patient numbers, cash flow, stock control and the profitability of all the fee earners. That frees you and your and your team up to care for your patients. The clinical team at Apolline also has extensive in-depth experience of the regulatory environment and our experienced Practice Advisors will support you every step of the way on your journey to becoming fully compliant. Our suite of compliance tools has been designed by us specifically to support you and your team and has been scrutinised by the CQC and found to be fit for purpose. This means you will have peace of mind that our advice is always accurate and comprehensive.
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much depends on the knowledge and skill of the surgeon, so practitioners should ensure they have undergone adequate training before attempting such treatment, or they should look at referring the patient to a specialist. As well as the main conference stream, The Dentistry Show also presented several mini theatres offering more specialised seminars for practitioners. Brand new to 2013 was the hugely popular PerioLounge, where leading specialists such as Amit Patel, Matt Perkins and Hani Mostafa delivered quality presentations to a consistently large crowd of delegates, discussing a range of case studies and offering a wealth of practical tips and guidance on case selection and management of periodontal patients. The ADI Theatre and Live Theatre also offered extensive information on new implant systems and technology, greatly enriching the educational opportunities available. An array of more intimate and hands-on workshops were also available throughout the event, with real-time whitening sessions led by Dr Zaki Kanaan and introductions to diode lasers with Marty Jablow. Short-term-ortho workshops also included training sessions for the Inman Aligner with Andy Wallace, cosmetic-based orthodontics with Anoop Maini, and introductions to Fastbraces with Anthony Viazis. In addition, the tooth whitening debate attracted many delegates, who discussed what they should do as a group to help stop illegal companies offering such a dangerous service to the public. As well as all this, the Aspire Academy (with Healthcare Learning: Smile-on) and CORE CPD conference (with VAKmentor) were massive hits with delegates. Newly qualified dentists were introduced to the real world of modern dental professionals during the Friday Academy, while delegates at all points in their careers piled into the CORE CPD conference on Saturday to focus on the main CPD topics and top up their required hours. In the centre of the conference hall was the extensive trade exhibition, with leading suppliers and manufacturers demonstrating the very latest equipment and technology to reach the UK dental market. Amongst the busy stands
Leading edge solutions to implant surgeons and restorative dentists
Southern Implants have been providing leading edge solutions to implant surgeons and restorative dentists since 1987. The product range is characterized by numerous unique and innovative products like the MAX, wide diameter implant and the Co-Axis, angled head implant, available in 12°, 24° and 36° options. We offer restorative components of exceptional fit and compatibility to solve everyday challenges. The company has headquarters in South Africa, England and Australia and are represented globally by distributors. Southern’s commitment to clinical relevance, innovation and service excellence has led to it being the system of choice in many Implant centres world wide.
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For the latest Dentistry Show 2014 news visit: www.thedentistryshow.co.uk
RICHARD S MITH
on the exhibition floor was the new Professional Hub, which hosted some of the high profile dental organisations and institutes who offered their support to delegates. These included the BACD, DTA, BSP, BADN, BSDHT, ITI, FGDP as well as many more. With such a busy couple of days for everyone at the show, Heart your Smile’s Big Heart Party on Friday night provided a great opportunity for professionals to relax and meet both old friends and new. Hundreds turned up to relax and enjoy an evening of delicious cuisine, great entertainment and charity raffles, raising donations for a great cause. As Saturday drew to a close, delegates seemed more than happy with their experience of The Dentistry Show. Dental Surgeon Jag Chohan commented, “I really enjoy this show. I like the fact that you have lectures and an exhibition in one place! This is an easy way of earning CPD points and the speakers are excellent and the subject matter is always relevant.” Associate Dentist Argeni Milanov agreed saying, “This is an extremely useful show for collecting information and getting up-to-date with all the latest technology and materials. I’d highly recommend it!”
Catering for all your CPD needs At dbg we offer a superb range of training courses designed to cater for all your training and CPD needs. These include: • Foreseeable Medical Emergencies • Infection Prevention Control and Decontamination • Basic Fire Safety Awareness/Fire Marshal • Manual Handling and Dental Ergonomics • COSHH & Legionella Awareness • Dental Radiography & Radiation Protection • Bespoke Hand Piece User Care and Maintenance Training • User Validation Training for daily, monthly and quarterly checks in line with HTM 01-05 Each of our training courses has been designed to be relevant and highly engaging, and will keep you informed and up-to-date on all the latest developments in dentistry. All courses are presented by trainers with direct experience in the field, and we provide training “on site” at a time convenient to you. We will even arrange weekend sessions in locations where demand is sufficient, and will always work around you to help minimise surgery downtime. To find out more about how we can help you meet your CPD training requirements, contact our dedicated support team today! For more information call dbg on 01606 861 950, Or visit www.thedbg.co.uk
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A unique an exciting
A world leader in small equipment and consumables
SHOFU UK are dedicated to providing innovative, state of the art, high quality products for the entire Dental Team. For Clinicians and Technicians, Shofu manufacture products that meet the requirements for best individual patient care.
At Acteon® we love to create and our mission is to strive constantly for innovation and excellence.
FASTBRACES® injectable hybrid TECHNOLOGY OF direct restorative JUST ONE-WIRE IS EASY FOR THE DENTIST After 20 years of development, thousands of consecutively treated patients and independent university research in the U.S., Europe, and South America, we are proud to introduce Fastbraces® to the United Kingdom. This revolutionary technology will help Dentists treat about 80% of all ortho cases with just One-Wire, from 3 months to about a year (with cosmetic ortho in about 10 weeks). This non-extraction system works on both children and adults. Upon completion of the training, the dentist’s office can become a designated Fastbraces® location adding value to his/her practice. Fastbraces® provides the dentist with patented special brackets and wire that includes live 24/7 support.
Courtesy of: Dr. Melissa Goddard of Liverpool, UK. Before
After (under 7 months!)
BEAUTIFIL Flow PLUS is a unique an exciting injectable hybrid direct restorative that is approved for all classifications from Class I to Class V, including Class II. This leading product breaks new ground in direct restorative dentistry with its superior physical and mechanical properties for successful posterior as well as anterior application. This unique formulation, represented in two discrete viscosities, features exceptional strength, life-like aesthetics with optimal handling characteristics and continuous fluoride protection for predictable, long-lasting restorations. For a free sample, please contact: Shofu UK, Riverside Business Centre, River Lawn Road, Tonbridge, Kent, TN9 1EP. Tel: 44 (0) 1732 783 580, Fax: 44 (0) 1732 783 581 Email: firstname.lastname@example.org Website: www.shofu.co.uk
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Advising dentists for over 30 years Dental Insurance Service have been advising the dental industry for over Dental Insurance Services Specialist Independent Advisers to the Dental Profession 30 years in all areas of insurance and financial planning, covering both personal and business requirements. All offered with a personal, friendly and efficient approach.
Dental Traditional braces move teeth into position in two stages, usually over a period of about two years. In the first year, the crown of the tooth is moved into alignment. In the second year, treatment addresses the position of the root of the tooth. However, the brackets used with Fastbraces® work on a different mechanical principle altogether. The patented system uses an innovative bracket and a specially- shaped wire to move the root of the tooth towards its final position, from the beginning of treatment. Fastbraces® Technology brackets have an elevated slot and a unique elbow design. The shape of the bracket is critical because it literally changes the force-flexibility equation which helps reduce treatment time.
The beautiful Fastbraces® Clear™ ceramic brackets on a model representation.
Fastbraces® Technology also provides an easier lifestyle for patients undergoing treatment. Patients often times experience less discomfort and there are no more risks with Fastbraces® than those associated with traditional braces. When the braces come off patients often only need to wear the retainers for only 15 minutes a day in the shower, cleverly described as Fastbraces® “Tooth Shampoo”. Results will vary from patient to patient. For the consumer looking for an aesthetic cosmetic solution, Fastbraces® Clear™ ceramic brackets are also available and offer the same technology advantages of moving teeth as the Fastbraces® Metal™ brackets. For more information regarding the Fastbraces® FREE dentist training seminars please visit www.fastbracesuniversity.com
On the financial advice side, we can help with your pension planning, investments, inheritance tax planning, life assurance, income protection and more. All geared to working towards achieving your financial objectives and protecting your wealth and dependents. On the insurance side, we have access to a range of policies to provide the protection you require. For example, a comprehensive and competitive surgery insurance to protect the practice and your contents, along with the required liability covers; we can source the market for suitable home insurance to meet your specific requirements; and not least our flagship product and market leading Dentist Overheads Expense Insurance which provides benefit to meet the ongoing expenses of your practice in the event of your incapacity due to illness or injury. Looking forward to The Dentistry Show in 2014! www.dentist-overheads-insurance.co.uk email@example.com T: 01245 265541 * Dental Insurance Services is a trading name of R J Hurst & Partners Ltd. Authorised and Regulated by the Financial Conduct Authority. Your home may be repossessed if you do not keep up repayments on a mortgage or any other debt secured on it.
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Exclusive offers from Heraeus Exclusive offers available at The Dentistry Show!
Innovative product solutions ensure that new, minimallyinvasive, patientfriendly treatments and procedures are possible and in easy reach of GDPs and specialists alike. Acteon® is internationally established as a world leader in small equipment and consumables for dentists. Acteon® has more than 650 employees across five manufacturing sites, seven subsidiaries and seven representative offices worldwide. We design and manufacture our products, so we can guarantee their quality. The companies which form the worldwide Acteon® Group are steeped in science and research and development. Opinion leaders around the world work with us on design and protocols. And we develop our new ranges in partnership with universities and clinicians to best address the needs of practitioners and their teams. Specialist account managers have an expert knowledge both of the product portfolio and the individual fields of dentistry.
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Unbeatable offers from QuickLase QuickWhite launched their new QuickWhite Intenz combined kit, using 6% hydrogen peroxide for insurgery and 16% carbamide syringes for home use, to conform to the new whitening regulations, for in-surgery it comes as 6% gel syringes or in a powder formula. This is an add on to their famous competitive in-expensive Quickwhite carbamide to boost up your surgery income, the teeth whitening brand is well known for its effectiveness, fast whitening and as a manufacturer the cost to you is down. They are the most economical kits sold in the market starting from £24 per patient and supported by patients marketing. In addition, QuickLase have their NEW dentaLase Desktop lasers. The 4w power at £2250 and the 8w PowerDesktop for £3250. Call us on 01227 780009 for further information or visit www.QuickLase.com
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UK launch of the BrilliantSmile tooth whitening system Omega Dental: Announce the launch of the BrilliantSmile tooth whitening system into the UK. These products have been available in Sweden for 10 years and are, currently brand leaders in surgery tooth whitening, with over 100,000 treatments completed during this time.
Heraeus will be providing dentists with attractive promotions on Venus Pearl and Venus Diamond the nano filled, composite range, free from ‘Bisphenol A’ that everyone is talking about. iBond Total Etch will also be on offer, following its recent positive feature in the US ‘Reality Now’ publication.
The Brilliant White system is a total concept of: In Surgery, At Home and Consumer Maintenance Products, with unique features seen with competitive systems. The total system complies fully with the UK and EU Directives on tooth whitening so is totally legal for use in the UK.
Heraeus will also be promoting the UK’s number 1 A-Silicone precision impression material, Provil - now available in the Dynamix automatic mixing machine. Finally, are you looking for a new curing light? Visit the Heraeus stand to find out how you can receive one, free of charge!
Come and see this exciting new product range on stand A35 at Dentistry Show 2014. We are looking for suitable dentists across the county to act as our practices of clinical excellence, if you may be interested please contact us and ask for Richard, who can explain how we plan to work in the UK. www.omega-dental.co.uk
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Hassle-free web video production Why a web video is the number one way to market your practice: • Showcase expertise, staff, environment & patients • Inform new patients what services you offer • Build patient confidence and reduce anxiety • Google loves video – optimise website for search • Make it easy for patients to find you. Google, YouTube, Vimeo, Flickr, Facebook and many more sites all host video • Websites with video 5 times more likely to be on Google page 1 • Visitors spend average 5 times longer on websites with video • Turn your website into a marketing tool Hassle-free – FooCo provide: • Full pre-production service • 7 day-a-week filming • Director, Producer & Editor • Post production editing & proofing • Delivery & storage of all footage • Video marketing – optimization and syndication of final video • Edits footage for reception-area screens For further information call 0207 084 6286, e. firstname.lastname@example.org
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A world class provider of dental education
The Dominic Hassall Training Institute is a world class provider of international postgraduate dental
All our courses focus on developing skills that you can introduce into your practice. The latest evidence based research is combined with practical exercises to create a cutting edge and rewarding learning experience. Whichever course you choose it will equip you with the skills to undertake more predictable, profitable and enjoyable dentistry. Facilities at the Dominic Hassall Training Institute are state of the art with lecture room, separate clinical skills facility and a dedicated teaching surgery with video/audio link as well as teaching surgeries available and in house CBCT scanner. All our courses provide verifiable CPD and are undertaken in small groups of a maximum of 15 for individual attention. Dominic Hassall BDS MSc (Manc) FDS RCPS (Glasg) MRD RCS (Edin) FDS (Rest Dent) RCS, Director Training Institute, Restorative, Prosthodontic and Periodontal Specialist
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A complete line of digital dental products Vatech is the worldleading manufacturer of dental technology and is the innovation leader in digital dentistry. The company develops, manufactures and supplies a complete line of digital dental products, including, digital intra-oral, panoramic and 3D imaging systems. Our commitment to R&D, advanced technology together with top quality after sales support have already given Vatech the best reputation in the market.
Providing the best possible lighting Zenium was create in 1999 with a desire to create beautifully engineered high quality professional lights. We are the market leader in France, our aim is to provide the best possible lighting conditions for the dental and medical industry. With our talent for innovation to meet the needs of a demanding clientele. From design to manufacture, Zenium develops and markets its high efficiency lighting systems across the globe. Products with unique qualities in terms of ergonomics, ease of use and aesthetics, faithfully reproducing natural daylight. A complete range of products to fit all dental and medical lighting applications. The Zyo® and Avisio® product ranges are the latest to come from Zenium with a clever mix of lighting knowhow and 21st century technology. Zyo®, the only operating lamp with an integrated HD camera. Avisio®, a daylight for the operating room with a built-in wireless multimedia system. Zenium excellence through high precision. For more information please visit www.zenium.fr or contact email@example.com
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Distributor of oral hygiene products Survival-32 are a leading distributor of Oral Hygiene products, Pola Tooth Whitening, Continu Cross Infection Control range and SmileMakers Stickers and Toys to dental practices and health authorities throughout the UK. With a small team of personnel we pride ourselves on our knowledge and experience when looking after our customers. Survival-32 endeavor to offer true value for money with regular promotions, no minimum order, early payment settlement discount and a loyalty scheme combined with next day delivery. At Dentistry Show 2014 Survival-32 will be available to help delegates with their enquiries and offer exclusive promotions for the duration of the event. www.survival-32.co.uk
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Kerr celebrates 2013 Show success Kerr’s team was delighted to meet up with so many dental professionals at the Dentistry Show.
ProDentalCPD – online dental CPD CPD is mandatory for all UK dental professionals, but it can be difficult finding the time to complete all the hours without taking time out of work. ProDentalCPD is one of the UK’s foremost providers of online dental CPD. Members can take the CPD at a time that suits them. Our CPD includes a means of confirming learner engagement, and achievement of the educational objectives. The GDC has called on the dental CPD industry to be “proactive in working together to develop industry-led quality standards to give dental professionals assurances about their products and services”. Since 2007 we have constantly strived to produce the very best learning experience using industry led standards in learning design. Run by team of renowned experts in the field of dentistry and learning. Over 400 hours of verifiable CPD using our own learning management system so content is viewable on pc, mac and tablet.
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Easy and effective Short Term Ortho System Why are so many GDPs adding cosmetically focused, short-term ortho to their surgeries? Simple - it’s easy, it’s effective and patients want it! This Short Term Ortho System is a conservative and cosmetic approach to treating adult patients with misaligned teeth. Features clear brackets & tooth-coloured wires. Treatment times typically are just six months. Come find out for yourself at these Six Month Smiles presentations at Dentistry Show 2014: 28 February 2014 – 11.30-13.15 – Dr. Andy Denny, 1 March 2014 - 11.30-13.15 – Dr. Anoop Maini. Delegates will receive £125 off if they register for an upcoming Six Month Smiles 2 day hands-on course plus their first case for free ($518 value). Visit us at Stand K20 next March. www.sixmonthsmiles.com
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Microminder: Getting IT right!
Among the great products exhibited were:
Don’t be alone! Microminder support over 1800 practices who trust our expertise every day!
• SonicFill, the fast and easy composite bulk fill system for posterior restorations
Plus, we’ve been looking after dentists’ IT needs for nearly 30 years. Those are impressive stats don’t you agree?
• MetaFix all-in-one matrix system for Class II – MO/OD/ MOD composite fillings in the posterior area
So, why is Microminder so successful?
• OptiBond XTR self-etch, two-component dental adhesive, for use in all direct and indirect procedures, and with all cements and substrates. On the Saturday, Kerr was proud to sponsor a presentation by world-renowned lecturer Dr Ron Jackson, who spoke to delegates on the topic posterior composites and demonstrated SonicFill. Ron then joined the Kerr team on the stand to talk to visitors, who queued five-deep waiting for further SonicFill demonstrations. The Dentistry Show proved to be an extremely successful event for Kerr, selling more than 60 kits and performing over 200 demonstrations.
For further information, please call 01733 892292, email firstname.lastname@example.org or visit www.kerrdental.co.uk.
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• EVERYTHING ‘IT’ – telephone & on-site support, installation, loan equipment, cloud services • GREAT SLA’s - only 180 secs for engineers to answer your call; as little as 4 hours (max) for on-site support. • DENTAL SPECIALISTS - experts in specific dental needs and great knowledge of dental hardware (e.g. radiography) and software. • PARTS & LABOUR - Not only do we fix the problem, we include the parts free of charge! SPECIAL DENTISTRY SHOW OFFER – NOT TO BE MISSED… 0% FINANCE - ‘going digital’ or upgrading your computers? Microminder make it easy and affordable. We’ll let you spread the cost…FREE*! * T’s & C’s apply.
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SAVE THE DATES 28TH FEBRUARY AND 1ST MARCH 2014
NEW FOR 2014: • Hands-On Workshops • Short-Term Ortho Lounge • 2-Day CORE CPD Theatre • GDP Theatre • Oral-B VIP Lounge • Live Demo Bench for Technicians
DS newspaper June 2013