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TheAutoMoto.com Corporation looks to put a new fuel-efficient vehicle in the hands of persons with a low or medium income, that like to look good and help the planet at the same time. The unique features of The AutoMoto make this product different in front the competitors. The rebrand and new design looks to create awareness between the target audience, apposition in the market and elevate sales.

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mission...................00 vision .......................00 client .......................00

competitors ..............00 swot .........................00 creative brief ............00 target audience .........00 mood boards .............00


logo ........................00 voice ........................00 color .......................00 typography ...............00 images ......................00 textures ...................00

media mix ...................00 electronic media ........00 social media ..............00 print media ................00 video & sound ...........00

works .... ...................00 images ......................00

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logo .........................00 voice .........................00 color ........................00 typography ................00 images .......................00 textures ....................00


re-designing the logo: The AutoMoto re-design logo is the first step of re-launching the brand to market. The brand is relatively new, but the actual logo has some problems in matter of longevity, versatility and memorability between the target audience. Also, the logo does not follow establish typography, making the logo confusing and easy to forget. This is what the new logo design want to solve.


horizontal

vertical

This logo is has an abstract icon compass. Using the A as part of the arrow that point north. The M acts as the circle and the south arrow. The icon needs to be simple and easy to recognize. This will make easy the association of the logo with the brand and the product. The logo can work vertical or horizontal making it versatile and flexible.

A aUdveTntO MOTO u r i n g yo u r l i fe 04


single color

A aUdveTntO MOTO u r i n g yo u r l i fe

black & white color

A aUdveTntO MOTO u r i n g yo u r l i fe

negative

A aUdveTntO MOTO u r i n g yo u r l i fe


do & don’t: other correct use No tagline

incorrect use Wrong Color

Stroke logo

A aUdveTntO MOTO u r i n g yo u r l i fe A aUdveTntO MOTO u r i n g yo u r l i fe Tagline over logo

Logo distorted

Negative over busy background

A aUdveTntO MOTO u r i n g yo u r l i fe 06


market sector: The target audience are women and men between the 16 to 45 years old, worried by the global warming, with a low or medium income that like to look good, people living in cities with large traffic jams and people with disability that can not ride a regular motorcycle. The motorcycle industry is offering three-wheel motorcycle as an option for disabilities people that desire drive a one again.


let’s know them:

elizabeth lamport Elizabeth Lamport, is a 16 years old girl. She is a grade A student. She is very responsible and part of Eco-Friends school club. She love social media. Elizabeth love to hang out with her friends. She wants to buy her first vehicle, She loves nature, this is the reason he wants to buy a hybrid or an electric car, but they are too expensive for her. She is open to an alternative vehicle that fit her budget.

henry jones Henry is a 45 years old man that loves his family. The park for him is the best place to spend and have good quality time with his family. He is very social person. He has different working hours and days off. His work is 15 miles a way from his house. He defines his self a free spirit, and he love to drive, claiming that is relaxing. He always wants to buy a motorcycle, but his wife is afraid that something happen to him if buy one, because he has an accident 20 years ago and his still have problems in the right leg.

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The AutoMoto Rebrand Project Book