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MEDIAKIT 2017

Make the connection with a selected group of consumers

Connected brings you as an advertiser in contact with a very specific and selected group of consumers: the employees and ex-employees of ABN AMRO, (previously) Fortis, Newbank and RBS (Royal Bank of Scotland) in the Netherlands, its 16.500 members

Magazine Founded 2004 Jaargang 13 Frequency 6 issues per year Circulation a minimum of 17.500 copies Reach 38.700

Online The total online reach is 14.000+, consisting of aaconnected.nl, social media & newsletter.

Reach people who matter, people who have clear interests

Total reach

In finance, technology plays an important role and IT and other technology is therefore a subject that fascinates many employees of ABN AMRO. It was logical to publish a magazine for this subject. Connected (previously SHiFTmagazine) is that magazine. It is not a trade journal, but a varied magazine about digital lifestyle, products and technological developments. By now the magazine also has a well visited website and other digital media. Together they are a special platform.

Well educated 57% has completed HBO or higher; 13% has a university degree.

Technology for true enthusiasts, exposed in a business-like way The name ‘Connected’ says it all really: the platform connects the readers and followers to the latest technology. There are no limits. From printers to laptops, from mobile devices to photo equipment, from navigation systems to the latest computers and last but not least the software developed for all this equipment. Connected is practical and interactive. It also offers a Try-Out-Service, where members can test various equipment for free. Another popular part is the Photoclub, which more than 70% of the members are a part of.

The reader Any employee of ABN AMRO can subscribe to Connected and we publish between 17.500 and 22.500 copies. No less than 90% of the readers use Connected as a guide before purchasing products.

The total reach is 38.700. Read-along factor is 1,8.

Readers of this magazine will purchase following products in short term: 24% NAS 18% notebook 17% photobook 12% photo on canvas 11% iPhone 10% external hard drive 10% DSLR Use of the magazine At least 95% of the readers have 1 or more people reading along, which allows for a big reach. 92% of the readers think of Connected as a reliable magazine. 40% of the readers keep one issue for more than 8 months. 88% of the readers state that the subjects are current and up-to-date. 80% of the readers visits the website www.aaconnected.nl additionally to the magazine.

Advertising possibilities With Connected you will reach a special target group: employees of one of the most important companies in the Netherlands with a big interest in technology. We offer advertising partners many different possibilities and can gladly create a custom-made offer for you. Please contact us for more information.

Connected is published by Clipboard Publishing Delftweg 147, 2289 BD Rijswijk, Netherlands Tel: +31(0)15 7600.700 | info@clipboard-publishing.nl | www.clipboard-publishing.nl


RATES 2017

Advertising Rates Formats

1X 2X

3X

4X 5X

6X

2/1 page*

landscape 420 x 285 mm € 5.550,-

€ 5.050,- € 4.850,- € 4.650,- € 4.450,- € 4.250,-

1/1 page*

portrait 210 x 285 mm

€ 2.650,-

1/2 page*

landscape 210 x 142.5 mm € 2.025,-

€ 1.725,- € 1.625,- € 1.525,- € 1.425,- € 1.325,-

1/2 page*

portrait 105 x 285 mm

€ 2.025,-

€ 1.725,- € 1.625,- € 1.525,- € 1.425,- € 1.325,-

1/3 page*

landscape 210 x 95 mm

€ 1.475,-

€ 1.275,- € 1.225,- € 1.175,- € 1.125,- € 1.075,-

1/3 page*

portrait 70 x 285 mm

€ 1.475,-

€ 1.275,- € 1.225,- € 1.175,- € 1.125,- € 1.075,-

1/6 page*

landscape 210 x 47.5 mm € 875,-

€ 3.050,-

€ 650,-

€ 2.550,- € 2.450,- € 2.350,- € 2.250,-

€ 625,-

€ 600,- € 575,-

€ 550,-

* deliver bleed pages with 5 mm overfill all around * Rates per placement and excluding VAT

Insert

Inserts are available on request

Release and delivery of materials dates

Surcharges

Edition

Submission date

Release

20% Cover 2

#1

26 January

9 February

20% Cover 3

16 March

30 March

35% Cover 4

#3

17 May

1 June

25% Advertorial

#4

20 July

3 August

15% Special position

21 September

5 October

23 November

7 December

#2

#5

#6

2/1 page 420 x 285 mm + 5 mm overfill

1/1 page 210 x 285 mm + 5 mm overfill

1/2 page landscape 210 x 142.5 mm + 5 mm overfill

1/2 page portrait 105 x 285 mm + 5 mm overfill

1/3 page landscape 210 x 95 mm + 5 mm overfill

1/3 page portrait 70 x 285 mm + 5 mm overfill

1/6 page landscape 210 x 47.5 mm + 5 mm overfill

* Clipboard Publishing can in no way be held responsible for incorrectly published material. Advertising materials are to be provided on time (see dates of Delivery of materials), in accordance with the guidelines that can found at www.senefelder.nl All orders are accepted and executed according to the Governing Rules of Advertising, as registered at the Office of the Clerk of the Jurisdictional Courts of Law and at the Chamber of Commerce. All previous price/ rate lists are then canceled

Connected is published by Clipboard Publishing Delftweg 147, 2289 BD Rijswijk, Netherlands Tel: +31(0)15 7600.700 | info@clipboard-publishing.nl | www.clipboard-publishing.nl

Connected Mediakit 2017 English  

www.aaconnected.nl

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