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Do you want to know about

Marketing


Starter


Your brand, product or service

Unique Selling Points Business Strategy Business Objectives Target Audience Marketing Plan Your Story


Strategy

Press Releases Imagery Recipes Case Studies Features Endorsements Events Video/Viral Sampling & Taste Tests Food & Drink Paring Press Packs Our 3 Stage Approach Communications Social Media Strategy Statistics


Marketing Tools

Packaging Design Packaging Innovation E-newsletters Social Media Company Brochure Product Spec Sheets Leaflet Website Video Signage In-store POS Exhibition Display Direct mail Presentations SEO Adwords Strong branding and identity


Main Course


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plementin Im trat

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Try using a Marketing & PR agency with an impeccable reputation within the food & drink industry. Journalists can rely on them to deliver information on your behalf instantly and they can also implement your marketing Well established contacts with food & drink journalists Extremely well written press releases and copy on all marketing literature Imagery to support press releases, website, brochures, e-newsletters etc Contacts with food bloggers and celebrity agents Collaborations with chefs and NPD professionals Plan marketing 2-3 months in advance allowing for logistics and production time. Update your website and social media on a daily basis.


100’s of targetted media & marketing outlets


PRINT

ONLINE

SOCIAL MEDIA

TV


RADIO

EVENTS

STUNTS

VIDEO & VIRAL


Good quality, regular and substantial media coverage. You should NOT be paying for unnecessary advertising or ‘separation charges’ There is no such thing!


Contacting Food & Drink Journalists


Food & Drink Specialist PR Agency

80%

More media coverage, better ROI and faster results

15%

Very little media coverage, poor ROI, drain on your companys finance

SUCCESS RATE

Other PR agencies

SUCCESS RATE


d n a t s o c e l b . a . r . . e u d i o s y n r o o f c g a n i d an e sav tim


If your chosen PR agency has the support of an

in-house creative agency behind them they will be far more effective.


High quality photographs can be taken instantly – essential for all media outlets Images can be edited instantly Social media platforms will be designed to the highest level avoiding having to use ungainly templates. This will further strengthen your brand and improve follow rates. Graphics for social media can be produced instantly e.g. photomontages and infographics


Logos can be created for both online and print use without any loss in quality Any technical queries raised by journalists/media can be answered by the designers. Pixel perfect elements can be created Leaflets, brochures, media packs, journalist invites, merchandise and much more can be produced in-house leaving you to run your business


A very small snippit of the media you should be in

(it has to be on a regular basis in order to generate interest)

Delicious magazine

Food Olive Healthy Guide

Zest

Fabulous Food Magazine

The Observer FOOD

Cook Vegetarian

Great Brithsh Food

Pub & Bar Magazine

Consumer University Caterer

Eat Out

Educatering

Restaurant

The Publican’s Morning Advertiser Magazine

Caterer and Hotelkeeper

OOH

The Grocer

Big Hospitality

Trade

BBC Easy Cook The Times

Vegetarian Living


Trending

Industry news

Forums

Competitions Interaction with

target audience

Regular updates

Increase network reach

Specific products Guest tweeters

Question of the week

Tagging

Re-pinning Collaborate with influential food bloggers

Linking

Hash-tags

Create discussion

Online distribution

Facebook/Twitter/Linkedin/Pintrest/Youtube/Blog....

Caption writing

Consumers

Interaction with

buyers

Likes

Interaction with

Create cult following

Viral Seeding

Social Media Activities

Events

Seasonal

Blogger Reviews

Sharing of tips

Re-tweeting


Target Audience Your Customers

Buyer from a multiple Deli/farm food shop owner Chefs Catering sector Coffee shop/cafĂŠ owners Restaurant managers Convenience stores Pub/bar owner Food development manager NPD chefs/managers Independent retail buyers Schools/University food managers Food and drink managers for government organisations Hotel chain food and beverage managers Service stations Fast food chains Onboard catering managers and chefs Distributors Wholesalers Retail Buyers Bar Managers Sommelier Families Mumpreneurs ABC1 Teenagers Young Professionals Groups with Expendable Cash Well Travelled Foodies Connoisseurs Health Focused Fitness Fanatics Trend/Lifestyle Focused

and many more...


By this stage your target audience has seen your brand and product several times and will take notice!


Dessert


Now that we have created all this noise, buyers and customers will be wanting to buy‌.its time for you to close the deals or make it as easy as possible to buy your product or service.


We hope this helps!

Hello,

E

ma

il a

To find out more feel free to contact us for a chat

I’m Clippy the Crab!

m o c . t he p u llo @ theclipgro


For animated version 0844 593 0239 click hello@theclipgroup.com here www.theclipgroup.com Legal bit: All rights reserved. Be aware that any copying, duplicating, or use of the contents or information is prohibited. The contents, graphical elements and intellectual property are protected by the Copyright, Designs and Patents Act 1988. Any infringement of copyright will result in legal action. CLIP Creative Ltd (Reg No. 07487736) Copyright 2013Š


Clip Creative and PR  

Creating a food or drink product to sell to the mass market can be quite challenging but it can also be extremely rewarding and potentially...

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