Soundbites, cliches and metaphors, a dialogue more reminiscent of a former wartime era has been tripping off the tongues of our news presenters and newspaper columnists over the last three weeks : keep calm and carry on, we are all in this together, and even Her Majesty added a Vera Lynn-esq ‘we will meet again’ in her steadfast and regal way; all we need is ‘dig for victory’ to complete the set. Here at IFA Magazine we too have had to adjust and make changes while we hold our breath along with everyone else to see the infection curve diminish and the grim daily totals decline.