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Google Algorithm Process

What is Google Algorithm?

Introduction: 1. Algorithm are the computer processes and

formulas that take your questions and turn them into answers. 2. Google’s algorithms based upon more than 200 factors which include things like the term on websites. 3. Based upon freshness of content, your region and Page Rank.

Components of Google’s Ranking Algorithm

Google Toolbar — 11TH December 2000 Google Toolbar is designed to help you find what you're looking for quickly and discover new things along the way. Features of Google Toolbar 1. New Tab Page 2. Complete forms with AutoFill 2. Bookmarks 3. Translate Website More than 40 Language 4. Spell check 5. Page Rank Display 6. Search with Toolbar Instant and More

Boston SES — February 2003 (First Update)

Some Points about Google Dance

1. The "Google Dance" would happen anywhere up to 36 times per year. 2. Google rebuild the rankings, and results fluctuate widely for a 3 to 5 day period. 3. During the Dance, the Google Bot will revisit every website, figure out how many sites link to it, and how many it links out to, and how valuable these links are.

Google Florida — 16TH November 2003 (Second Update)

Florida update is based upon SEO filter which effects on spam websites and drop ranking on SERP. Reasons: Create spam link Keyword stuffing Link exchanging between websites Create more anchor text with keyword. Highly keyword density used in pages How to Recover: Properly optimize on page factors Don’t use more than 40% anchor text Use keyword density of between 0.6% - 2.5%.

XML Sitemap — June 2005 Definition: A Sitemap is an XML file that lists the URLs for a site. Sitemaps and allows a webmaster to inform search engines about URLs on a website that are available for crawling.

Benefits: Allows search engines to crawl the site more intelligently Your sitemap can contain up to 50,000 URLs or reach a file size of 10MB

Rel-canonical Tag — 12-February 2009 INTRODUCTION: Google, Microsoft, and Yahoo jointly announced support for the Canonical Tag, allowing webmasters to send canonicalization signals to search bots without impacting human visitors.

Syntax <link rel="canonical" href=""/>

Features of Canonical Tag Clean up duplicate URLs on sites. Tells search engines that the preferred location of this url.

Google Caffeine – 8 June 2010 Introduction: Caffeine is a revamp of Google’s indexing infrastructure. It is not a change to Google’s ranking algorithms. It is live across all data centers, regions, and languages.

Features of Caffeine update Speed: Google search result s come fastly. Accuracy: Show the accurate search result according to search query. Temporal Relevancy: Got better news results on the new search Index Size: Provide better result size.

Google Panda Updates First Release â&#x20AC;&#x201C; 24 February 2011 (1.0) Impact only 12% US English search query. Second Release - 11 April 2011 (2.0) Impact 2% English search query worldwide.

Third Release â&#x20AC;&#x201C; 9 May 2011 (2.1) Not impact any search query. Fourth Release - 21 June 2011 (2.2) 2.2 was to improve scraper detection and that these Panda updates are pushed out manually. Fifth Release â&#x20AC;&#x201C; 23 July 2011 (2.3) This update incorporates some new signals that help differentiate between higher - and lower-quality sites.

Sixth Release â&#x20AC;&#x201C; 12 August 2011 (2.4) Impact 6-9% on English language queries globally and non-English queries except for Chinese, Japanese, and Korean. Seventh Release - 28 September 2011 (2.5) Google moved its Panda Focus onto the rest of the world and away from the USA. Eight Release â&#x20AC;&#x201C; 18 November 2011 (3.1) Impact <1% of searches.

Ninth Release – 18 January 2012 (3.2) Tenth Release - 27 February 2012 (3.3) Eleventh Release – 23 March 2012 (3.4) Twelfth Release – 19 April 2012 (3.5) Thirteen Release – 27 April 2012 (3.6) Fourteen Release – 8 June 2012 (3.7)

Fifteen Release – 25 June 2012 (3.8) Sixteen Release - 24 July 2012 (3.9) Seventeen Release – 20 August 2012 (3.9.1) Eighteen Release – 18 September 2012 (3.9.2) Thirteen Release – 27 September 2012 (20) Twenty Release – 5 November 2012 (21)

21th Release – 5 November 2012 (21) 22th Release - 21 November 2012 (22) 23th Release – 21 December 2012 (23) 24th Release – 22 January 2013 (24) 25th Release – 14 March 2013 (25)

26th Release â&#x20AC;&#x201C; 19 May 2014 (4.0) Google Panda 4.0 affects different languages to different degrees. In English for example, the impact is ~7.5% of queries.

Google Exact Match Domain Update

Release on 27th September 2012 This update was launched to reduce low quality exact match domains in search results Prevent poor quality content site which use keyword same as domain.

Google Penguin Update

Introduction Penguin is a Google algorithm which target on web spam site.

When Released Penguin Update Penguin 1 on April 24, 2012 (impacting around 3.1% of queries) Penguin 2 on May 26, 2012 (impacting less than 0.1%) Penguin 3 on October 5, 2012 (impacting around 0.3% of queries) Penguin 4 ( Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries) Penguin 5 ( Penguin 2.1) on October 4, 2013 (impacting around 1% of queries

Why Google Release Penguin Keyword Stuffing Link Farming Link Coming from poor quality sites On sites that aren't topically relevant to your niche or business

Paid links Link Schemes Links where the anchor text is overly optimized

How to Recover from Penguin Do create quality links Use Link Diversity Concept Donâ&#x20AC;&#x2122;t be over-optimized Use proper keyword density Use Google Disavow Tool

Google Hummingbird Update 20th August 2013

Introduction: It is a new search algorithm to return best search results in SERP. Hummingbird means precise and fast

Features: Better focus on the meaning behind the words Provide relevant result in SERP

Provide better result with local business.


Search Engine Optimization - Search Algo Process