DSP Traffic
ClickAdilla is obviously your favorite but probably not the only platform you are working with. So, how about running all marketing campaigns from one interface? Just imagine how much time you could save and how many extra sign-ins could be avoided.
In this mediakit we will discuss one more brand
new ClickAdilla's feature - Traffic DSP
What is Traffic DSP?
Traffic DSP is a service that allows advertisers to integrate thirdparty traffic sources and
manage their advertising accounts through ClickAdilla’s interface
. It is a demand-side platform for automatic programmatic media buying based on a real-time bidding (RTB) auction.
Before, you had to create similar campaigns in each network you work with and manage them separately
SSP 1 Campaign 1 Campaign 1 Campaign 1 Campaign 2 Campaign 2 Campaign 2 Campaign 3 Campaign 3 Campaign 3 SSP 2 SSP 3
Now you only need to have an account at a third-party traffic source to get its traffic for the campaigns you create, set up and manage at ClickAdilla interface.
You create campaigns in 1 place and monitor them
only 1 time
The advertiser should have an advertising account at third-party traffic sources to work with them. All financial calculations for external traffic sources are also carried out by the user independently.
Advertiser Advertiser Advertiser Campaign 1 Provider 1 SSP 1 SSP 2 SSP 3 Provider 2 Provider 3 Campaign 2 Campaign 3
What’s the difference between direct buying and RTB auction?
Unlike direct buying, the real-time-bidding system is flexible. Since the price is not fixed for each campaign, you get traffic at an optimal price, which is much cheaper.
Why use ClickAdilla's DSP?
Saves lots of money since you do not pay ad networks the margin of the traffic
Saves advertisers’ time when running several campaigns on various platforms
You are provided with a personal manager ready to assist you any time you require
It gives additional possibilities on third-party sources’ traffic filtration via ClickAdilla DSP filter tools
It is convenient since you see and control all your advertising activities and statistics in one interface and can manage them altogether or separately
While using Traffic DSP you only pay a fixed price for the ser vice, not for
the traffic
Thus, you can choose any third-party traffic supplier that supports RTB or XML and integrate it as a thirdparty SSP.
For more information about connecting multiple traffic sources, please contact Support or ask your question in a live chat.
First of all, find an SSP you will buy traffic from and contact its' manager
Now, let us go step-by-step to understand how the providers section works and how to work with it.
Providers section is available at your ClickAdilla account at a sidebar menu on the left. It is called Traffic DSP.
Choose a plan
At the moment there are three plans available:
01
Instruction
04
On the 4th step you will see the form for a new provider creation
The integration method depends on
the method that your traffic source uses
05
Fill in the name
06
Choose the Ad format
07
Choose the verticaladult or mainstream
When creating a campaign you will see all integrated providers
Depending on your plan you may enable or disable ClickAdilla’s traffic. Here you may also select the providers you need for
the campaign.
Traffic DSP is a great tool to save time and money when running lots of campaigns at a time
Advertising was never that easy
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