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Caterer, Licensee & Hotelier
September 2017
85% Of Customers Prefer to Leave a Positive Reviews A SURVEY from Fourth, the software partner to the hospitality sector, has found that 85% of customers would be more inclined to leave a positive dining review than a negative one. The survey, which was conducted across a nationally representative panel of 1,500 consumers, revealed that customers left on average 3.4 reviews a year and the core drivers behind leaving a positive review were: quality food (87%); attentive staff (69.4%); and quick service (46.7%). The findings also highlighted that younger consumers (1629 year olds) were twice as likely to leave a negative review as their older counterparts (45-59 year olds). Interestingly, the younger age cohort (16-29 year olds) is twice as likely to leave a negative review because of incorrect website information, than the middle age cohort (30-44 year olds); and more than eight times as likely than the older age cohort (44-59 year olds). When asked what factors influenced leaving a negative review, the top results were: poor quality food (78.8%); rude staff (68.6%); and waiting time for food (61.9%). The survey also revealed that operators had the best chance of mitigating a negative review if the food wasn’t up to scratch, if they provided: a discounted bill (58.2%); great service throughout the meal (46.2%); the offer of a compli-
mentary return visit (39.2%). Commenting on the statistics, Catherine Marshall, Communications Director at Fourth said: “Customer-driven online review platforms, such as TripAdvisor, have become very influential drivers in generating footfall. “It is clear that the younger, tech-savvy generations are more critical than the older generations when it comes to leaving negative feedback and therefore forward-thinking operators seeking to future proof their business are tracking, analysing and acting upon customer sentiment. “Given the importance of online reputation, we’re increasingly seeing businesses request smart technology solutions that help assess, reinforce and enhance their online reputations. This could be our Ten Kites Automated Menu Publishing Solution, that automatically updates all websites across an estate when a menu change is implemented; or a Fourth Analytics module that tracks and collates customer feedback from a variety of platforms, allowing businesses to cross-reference negative sentiment against variables, such as who was working at that time or menu availability. “In the end, it all comes down to businesses utilising technology to get total transparency on their operation so that they can make informed decisions to improve sentiment and drive sales – two vital levers in today’s challenging environment.”
The European Pizza and Pasta Show 15-16 November 2017, Olympia London
THE EUROPEAN Pizza and Pasta Show will bring together the best of pizza and pasta brands, food and beverage producers, as well as world renowned chefs and master pizzaioli from UK, Europe and beyond. For two days in November every year, the prestigious Olympia London turns into a colourful and exquisite celebration of the best cooking and baking traditions of Europe. Organised in association with PAPA - Pizza, Pasta and Italian Food Association and with over 120 companies participating, from countries as far as PR China, Canada, Chile and USA - the event is truly international and will offer the best produce to UK leading restaurateurs, retailers, wholesalers and hospitality buyers. Sponsored by the UK leading frozen pizza manufacturer Kiren’s Pizza Mia range, equipment distributor - Jestic, ingredients supplier - Ornua’s Palatina range, leading kitchen accessories manufacturer from Italy - GI Metal and the wine powerhouse E.&J. Gallo, The European Pizza and Pasta Show will host three major culinary competitions: The European Pizza Championship lead by Enrico Fama, founder of the Academia Ristorazioni SRL Italy, and The UK Finals for Pizza and Pasta Chefs of 2017 with lead
judge and celebrity chef Theo Randall. For the first time SIBA – Society of Independent Brewers of UK will showcase leading beer brands at the Craft Beer Experience Live area, while on the Craft Beer Experience theatre leading beer sommeliers will share their expertise with exclusively selected business audience. Also for the first time, the show will highlight the new trend of disruptive and innovative development in food manufacturing by introducing a company that has and is defining the limits of “normal”. Founded by Vaiva Kalnikaite, N FOOD - based in Cambridge UK, will showcase future food delicacies produced by a 3D printer kitchen robot. On 15-16 of November 2017, over 4,000 selected trade buyers will be treated with unforgettable culinary creations from the world best chefs and pizzaioli. Networking opportunities are available through supporting events FBIP – Food and Beverage Law and IP Summit and The EPPS Networking Cocktail at Hilton Olympia. On the night of the 16th, the show will culminate with the industry Annual PAPA Awards Dinner at Lancaster Hotel, London. Welcome to The European Pizza and Pasta Show 2017! Don’t miss it, join us and celebrate with us! See the advert on page 3 or www.pizzapastashow.com #EPPShow F: The European Pizza Pasta Show
Jake Berry MP Has A ‘Pizza’ The Pub Action The Community Pubs Minister, Jake Berry MP called in at the New Inn at Tholthorpe in North Yorkshire to see the how the recent addition of a shop being run in a pub has improved local services – and to try his hand at making pizzas. Pub owners, Cameron and Dionne Reid installed a village shop and bakery in the bar of their popular village pub last year to provide the local community with much-needed access to essential everyday items without having to travel an 8-mile round trip to the nearest shop. At the same time, they have added a wood-fired pizza oven to their main restaurant to expand their menu and to offer take away options for locals. The shop area fits neatly in at one end of the bar so that staff can serve both areas at the same time and was initiated and completed in April 2016 with support, advice and a grant of £3,500 from Pub is The Hub, the rural pub champions. Established in 2001, Pub is The Hub
inspires and encourages good licensees who run rural pubs to provide additional much-needed community services and activities; from libraries, shops and post offices to IT training and dementia friendly lunch clubs. The Minister was so impressed with the range of goods on offer that he couldn’t resist purchasing an Italian aubergine as perhaps one of the most unusual items to be found in a Yorkshire pub shop! Then he chatted with Simon Theakston, Pub is The Hub Chairman and Executive Director at Theakston’s, before sampling a pint of the local beer with John Lewis, the owner of Treboom Brewery near York. Community Pubs Minister Jake Berry said: “Pub is The Hub is a lifeline for Britain’s rural communities, helping people to access the services and activities they need while enjoying a pint in the familiar setting of their local. “The New Inn demonstrates that even a modest grant can transform a traditional Yorkshire pub into a shop, a pizzeria and above all a hub for the whole community.”
Props4shows - Prepare To Be Inspired
Props4shows is a family run business, selling one of the UK’s largest and most extensive ranges of all things prop for any event or display purpose. Our range includes fake foods, artificial foliage, replica animals and birds, seasonal and themed props among many more. Combining with our next day delivery service on thousands of in stock products, we usually have something to suit any display or prop requirement, making us a one stop prop shop available to all. We particularly specialise in replica foods, offering a beautifully realistic and extensive range of breads, cakes, meats, fruits, vegetables and all things sumptuous.
Mobi Pizza Ovens Ltd FAMILY RUN business Mobi Pizza Ovens Ltd is UK exclusive distributor for range of exceptional, highest quality, outstanding, handmade wood (and gas) fired ovens. Company was set up in The UK in 2015 by Bart & Monika targeting mobile catering sector with their flag model mobile wood fired pizza oven which was amazing
Perfect for creating timeless food arrangements in open kitchens and entertaining areas. With this in mind we have enjoyed working closely with many well known hotel, restaurant and bar chains, helping them achieve a very unique and stylish feel to their establishments. If you have an upcoming event or are looking for inspiration for a display you have in mind, have a browse on our web shop and order online, or if you need help to conceptualise your idea, our friendly sales team are just a phone call away. Large quantities of items can also usually be sourced, as well as special order items. Tel: 03333 440078 Email: sales@props4shows.com See the advert on page 39 for details.
success. We help realize the dream of own mobile catering business and also a standout opportunity for experienced and established caterers and restauranteurs. By the end of 2016 company has responded to massively growing outdoor pizza ovens market demand and developed new product lines – amazing stone or stainless steel garden and commercial ovens. All our ovens are hand made from scratch, Built in traditional artisan way with highest quality refractory materials, properly insulated and reinforced. Have any questions? Call 0330 010 1303, email: info@mobipizzaovens.co.uk or visit www.mobipizzaovens.co.uk