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Hospitality Technology Harnessing the Power of the Internet to Boost Your Hotel’s Revenue

By Aditya Sanghi, Co-Founder and CEO of Hotelogix.com

CONSIDER THIS – 90% of travellers research their travel plans on the internet while 80% of all bookings today are made online. There’s no doubt that the internet has become the undisputed kingpin of all booking platforms. While offline reservations have not disappeared altogether, your hotel must prioritize its online presence in order to ensure a stable, long-term revenue stream. There are multiple ways you can go about doing this.

Online travel agencies (OTAs) OTAs are booking platforms that gather stacks of inventory from various hotels and organize them on a single site on which guests can compare multiple accommodation providers and make a reservation. List your hotel’s inventory on multiple OTAs, avoid depending too heavily on any single portal. Modern cloud tools like channel managers make the process simple, allowing your hotel to integrate to many of these online channels in real-time, enabling rates and inventory to be updated across all portals instantaneously.

Direct booking website Having an independent website for your hotel is fundamental to establishing an online presence. Not only does a website create a whole new revenue stream for your property, it also provides guests with a portal to

which they can return in the future. This drives loyalty – repeat bookings are an important component of a successful business because it’s usually cheaper to retain an existing customer than to acquire a new one. But perhaps the biggest advantage of having an independent website is the increased bottom-line. Since direct bookings are commission-free, they can significantly improve profitability. Invest in setting up a website for your hotel if you don’t have one. If you do have a functional site, ensure that it’s well optimised for all devices as mobile bookings are growing exponentially every year.

Social Media There are over 2 billion active social media users around the world today, and that number is only expected to go up as computer literacy continues to scale unprecedented heights every year. Simply having a presence on these sites isn’t enough. Assign someone to regularly post on all social channels to drive audience engagement. Activities like photo sharing contests don’t just get guests interacting on your profile, they also display your brand to all the people your followers are connected to. That’s powerful marketing, and it’s free! Hotelogix is a cloud-based, end-to-end, hospitality technology solution, built to seamlessly manage hotels, resorts, serviced apartments or multi-location hotel chains, by providing a single window to manage all hotel operations and bookings (online and offline). Hotelogix is currently used by properties in 100+ countries.

New 15” Touch Screen EPoS Terminal with Gesture Control and 10 Years Warranty! THIS NEW product of the Leading German EPoS Manufacture, Vectron Systems AG, has been on the market since midDecember. The EPoS Terminal is very high-quality, reliable and robust and offers, besides a modern and customizable user interface, further highlights such as the operation by gesture control. In addition, chip n pin, mobile ordering, loyalty, gift cards, and Sales

& Stock Control functions can also be added to provide you with the ultimate EPoS System! The embedded software includes numerous functions, which speed up workflows and make controlling easier. The generous 5-year manufacturing guarantee can be extended to 10 years when the terminal is purchased. A unique offer in the industry! For further information call 0203 608 1860 or visit www.vposuk.com

March 2017

Caterer, Licensee & Hotelier

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3R Brings You the Ultimate Edge in Business and Simple Payment Management

OUR STATE-OF-THE-ART point-of-sale till systems and handheld devices are designed to become an essential part of your business. Assembled with detailed reporting functionalities which will help to minimize your costs whilst maximizing profits, they are excellent for both multi-sites and singlesite businesses. 3R have an excellent reputation for customer service providing personal access to assist with customer’s queries for fast and efficient deployment; as well as providing a personal service to assist customers with their growth and development. Built on over 16 years of experience, 3R EPoS’ reporting facilities safely stores information regarding your business and can be

uniquely tailored to suit your requirements. 3R hold the advantages of providing customers with: speed of service, better staff productivity, cost control, stock control, visibility and reduced shrinkage. Alongside comprehensive account reporting, an increase in profits can be realised immediately. 3R EPoS Till Systems coupled with our robust, easy to use handheld hardware, the results are uniquely tailored solutions that meet your needs. With complimentary installation and training provided, you can simply plug in the till and use it from the get go with over 40,000 products pre-installed. Contact our dedicated team today for a complimentary consultation. info@3rtelecom.co.uk www.3rtelecom.co.uk or www.cessoftware.com See the advert on page 7.

Wireless Temperature Monitoring Made Easy THE CONSTANT requirement to perform manual checks on all cold storage units is something all catering establishments are burdened with. Taking a reading from every fridge and freezer, is to say the very least, tedious. It may be a tried and trusted method, however its accuracy and reliability is somewhat questionable. With the current process, incorrect temperatures are only discovered after they have oc-curred, when it’s too late! Checks are often missed or forgotten altogether for a variety of reasons. Our solution is a fully automated temperature monitoring solution, purpose built for the cold chain, allowing any employee to log, store and access live and historical temperature records from any web enabled device, anywhere in the world. Here at Logicall Wireless Solutions we believe above all else, the consistency, quality and safety of perishable

food products is paramount. As food safety becomes a more prominent issue and food regulations become ever stricter, we feel it is necessary to drive change in the catering industry. This past year alone we’ve helped numerous companies to fully automate their tempera-ture monitoring process resulting in money saved, revenue added and productivity in-creased. Just ask Griff. “The Logicall Honeycomb Solution is something that has saved us time, stress and stock on numerous occasions. Being alerted to any refrigeration issues before they become a prob-lem is a real win for any restaurant business”. Griff Holland – Friska Food So why wait? Contact Logicall today and get your very own 24/7 temperature monitoring system, perfect for a catering establishment with a clear view on food safety. Contact details: Website: www.log-i-call.com Email: info@og-i-call.com Phone: 01672 569374

CLH News #198 March 2017  

Issue #198 of CLH News - the leading monthly trade publication for the independent hotel, pub and restaurant sector of the hospitality indus...

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