Caterer, Licensee & Hotelier
Big Data – What Is It? That How Technology from NFS is Helping CAU Roll Out Across the UK Is The Question Says Zonal WE ARE in the midst of a data capture revolution, giving hospitality operators the opportunity to learn more than ever about their customer profiles and business operations. But this ‘Usable Data’ is only helpful if operators know how to capture it, analyse it and do something with it advises. Working with CGA, Zonal’s GO Technology research polls 5,000 UK consumers looking at their behaviours, preferences and how they engage with brands when eating and drinking out. The findings are wrapped up in the latest report from Zonal, called Big Data – What Is It? www.zonal.co.uk/news/zonal/big-data Zonal’s chief executive Stuart McLean said: “To analyse customer basket data from every aspect of their journey; from booking online to ordering, payment and feedback, technology integration is essential. “With ever-increasing volumes and sources of data, successful companies will be those that harvest the data to gain the insight they need to make better decisions on their business strategies. “Investing in technology in isolation is not sustainable, it’s operators with a clear strategy that will reap the benefits. Taking an integrated approach is key and that is something that we understand at Zonal.” But trust is still an issue for operators, with almost a
C.C.R Systems Ltd CCR SYSTEMS have been supplying, installing and maintaining Retail and Hospitality EPOS systems for over 34 years. We are an ISO-9001 registered company with a diamond award for customer satisfaction. Our Powersuite software package that includes Total Control Premier/Stock, Instant Loyalty and Drilldown is the ideal package for all types of Hospitality & Retail
quarter of 18 to 34 year olds surveyed by CGA and Zonal citing ‘lack of trust’ as the biggest barrier to engaging with a brand. Gaining their trust, therefore, is essential as 72% are ready to engage with and share their data in return for instant offers. CGA’s retail business unit director, Jamie Campbell, said: “Loyalty is always a hot topic within the eating and drinking out market, but current market conditions and the fight for share of spend mean that it’s more important than ever. From a consumer perspective, loyalty is often perceived as an emotional factor, but the reality for operators is that we want them to keep coming back, which is something far more behaviourally driven.” The research also reaffirms: • 80% of consumers who consider themselves to be loyal (emotional loyalty), also state that they are very or extremely likely to revisit (behavioural) • 79% of consumers will sign up to a loyalty programme with an instant offer • 69% of guests cite speed of service as the biggest frustration when eating out GO Technology by CGA and Zonal, tracks consumer attitudes and experiences with technology when eating and drinking out. The research of 5,000 UK adults is conducted quarterly to gain an insight over a period of time to measure consumer behaviour and trends, helping operators to keep one step ahead. outlets. Our hardware is a choice of top of the range touch screen terminals from selected quality manufacturers. The ORDERMAN Restaurant table ordering system is without doubt the best of it's kind, utilising the latest Oderman 7 hand held terminal and Kitchen Monitors or printers. Have a look at our web site on 'ccrsystems.co.uk' and view the ORDERMAN video. We also cater for the client that needs a low cost system that easily compares with the box shifters. Please contact GEORGE GUNNERY on 0151-644 8296 for a quotation for your establishment, or email to: firstname.lastname@example.org
Leading in POS Technology ... since 1990 epos driven business intelligence FROM ONLY £2.18 Per Day* • 12.1“ & 15“ touch screens • titan cloud sales, stock & employee management • hand held ordering • table reservations • on-line ordering • gift cards • hotel interface • chip “n” pin integration • lease direct from the manufacture • local reseller support
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CAU ARGENTINIAN steak restaurants are taking the UK by storm – and as they roll out across the country, they are relying on Aloha electronic point of sale (EPoS) technology from NFS Technology Group.
CAU now has 23 highly successful restaurants, with more in the pipeline. Aloha is the leading EPoS restaurant technology that delivers everything from tableside ordering and billing via hand-held devices to comprehensive management reports. Estates and Property manager Colin Williams says: “We’ve been with NFS for ten years, and they are absolutely fundamental to us. The product line is very good – and you get an unbelievable level of service.” Staff mostly use Aloha via iPads, but the solution is adapted for each location. “It’s definitely saving us money in terms of time, efficiency and capturing data so we can identify trends,”
said Colin. “We also appreciate the way it helps you cut down on fraud – staff who might be tempted know they can’t get away with anything. “It’s amazing for stock control – and integrates well with our other platforms. “Our market is constantly changing, and Aloha helps us keep up with that. In all, it helps us deliver a slicker service.” * Learn more about Aloha – www.nfs-hospitality.com
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Issue #198 of CLH News - the leading monthly trade publication for the independent hotel, pub and restaurant sector of the hospitality indus...