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Get Ready for New Food Hygiene Legislation or Risk Losing Customers ALMOST HALF (44%) of customers could physically turn away from the front doors of more than 43,000 restaurants, takeaways, cafés and pubs when food businesses in England are legally required to display their food hygiene ratings, according to research by commercial insurer NFU Mutual. The NFU Mutual Food Hygiene Ratings Report, published last month, reveals that 44% of people would turn away from even their favourite places to eat and try somewhere else instead, if a food hygiene rating of less than four out of five was on display. Commenting on the report, Darren Seward, Hospitality Sector Specialist at NFU Mutual, said: “Our report shows that when it comes to food safety customers have naturally high standards and that a ‘good’ score can no longer be seen as an aspiration but a minimum benchmark. “It’s fantastic to see that over 82% of all hospitality-sector food outlets in England have a rating of good or very good and the industry as a whole is taking real pride in food hygiene, but imminent compulsory displays are destined to be a game changer for those businesses struggling to reach the top grades. In advance of legislation changes all business owners should prioritise their food hygiene plans and processes, acting now to ensure that they have considered all hygiene and paperwork aspects rated by their local authority including cleanliness, structure and confidence in management, to ensure a continued rating of 4 or 5 for the day an inspector calls. Our free Food Hygiene Ratings Report also

March 2017

Caterer, Licensee & Hotelier


contains advice to help businesses achieve a good rating.” The report, which assesses consumer attitudes, public support for new legislation and its potential impact, shows that in total over 65,000 – almost one in seven2 – relevant businesses across England, Wales and Northern Ireland have a food hygiene rating of three (generally satisfactory) or below – with over 43,000 of these being catering and hospitality businesses in England. Over 82% of all English catering and hospitality businesses have a hygiene rating of 4 (good) or 5 (very good). A different scheme is used in Scotland2. Wales and Northern Ireland have already subscribed to mandatory display of food hygiene ratings schemes, with new legislation set to come into force in England by 20194, and a comparable Scottish scheme likely to follow suit. Mandatory display means any outlet that serves or sells food must display its score in a prominent place such as the front door or window. Running in Wales since 2013, the mandatory ratings display scheme has been hailed by its Deputy Health Minister as a big success story, helping to drive up industry standards – so much so that the number of businesses with the highest rating of 5, ‘very good’, has risen to 60.8% in November 2016 from 45% prior to the legislation coming into force. The NFU Mutual report found that a law for compulsory display of rating stickers in England and Scotland has gained the support of consumers, with 88% in favour and 66% strongly so. To request a free PDF copy of the full report, visit

Win a Sensational Trip to New York Plus monthly cash prizes and experiences

‘Your Dram. Your Way’ is a 9-month scratchcard promotion that rewards both you and your customers. Glenfiddich will send activation kits to 4,800 UK venues, including a total of 403,000 scratchcards, glassware and point of sales materials to advertise the campaign. The Consumer prizes include two ways to win a trip to New York, £100 Red Letter Days experience vouchers and bespoke Glenfiddich nosing glasses. The prize pool for consumers is worth over £5m and every card is a potential winner, making this a compelling promotion for your customers and a fantastic opportunity to drive Glenfiddich sales. The trade can also win tailor made trips to New York or Red Letter Day experiences by simply encouraging customers to register their scratchcards on the Your Dram. Your Way microsite. Its as simple as that.

How to take part Buy 2 bottles of Glenfiddich 12Yo and get your free ‘Your Dram. Your Way.’ activation and incentive kit.


Receive your activation and incentive kit Register at with your venue code

Sell For each serve of Glenfiddich you sell, your customer receives a scratchcard When customers upload their scratchcards to, you win points every card a potential winner, make sure you remind your customers to upload their scratchcards

Win Monthly Prizes for the top 10 performing venues Every month, the top three performing venues will win £500 Venues in positions 4-10 will win one £100 Red Letter Days experience voucher Quarterly prize for the top performing venue Win the ultimate incentive trip to New York City To order your activation kit, call 01276 587317. (In order to receive a kit, proof of a transfer order for 2 bottles of GF 70cl will be necessary.)


CLH News #198 March 2017  

Issue #198 of CLH News - the leading monthly trade publication for the independent hotel, pub and restaurant sector of the hospitality indus...

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